WordPress eCommerce Opportunities for WordPress Professionals for 2014

The Internet has significantly changed and reshaped the workforce profile in the last few years. It has opened up opportunities for work outside of the traditional 9 to 5 setup and the lure of “work from home” or “work anywhere” is irresistible. Because of this, more and more people are opting to liberate themselves from the office cubicle and pursue non traditional work opportunities because of the flexible work hours and the income potential it presents – most of which can be found online.

The global economic landscape is flat in the sense that anyone in the world, regardless of location or educational attainment, can become the next big business online. The challenge for most businesses is how to take their bricks and mortar mentality into the world of bricks and clicks.These people need experts who can help them build their dream business – online. For WordPress professionals, the opportunities to service this sector cannot be ignored.

According to comScore,

The comScore report found that retail e-commerce sales produced over $50 billion dollars last quarter. The study found that e-commerce sales have seen double-digit growth for 10 consecutive quarters. While growth this quarter was strong, comScore found that it was slightly down from the previous two quarters.

“The first quarter of 2013 was fairly strong for online retailers, with total e-commerce sales surpassing $50 billion for only the second time on record,” said comScore Chairman Gian Fulgoni.
“While the year-over-year growth rate of 13 percent remained healthy, it was a point or two below that of the preceding quarters.”

According to the report, sales growth was down one percentage point on a quarter-over-quarter basis. E-commerce sales growth was also reported to be down two percentage points since Q3 2012. Fulgoni surmised that the slowdown was caused by payroll tax increases, which took effect in 2013.

ComScore’s report found that digital content and subscriptions, apparel, sport/fitness, consumer electronics, and consumer-packaged goods saw the greatest amount of e-commerce sales growth this quarter. The report shows that all categories saw over 20 percent growth year-over-year.

Here are a few key strategies WordPress professionals can use on how to take advantage of the booming WordPress eCommerce business opportunities:

Think Local, Sell Global. – think of businesses and services in your local area that have the potential to go global

  • local retail stores in your community that can sell globally – eg. books, accessories, jewelry, hobby stores, food, specialty shops
  • personal and professional services – consultants, freelancers, financial advisers, coaching services, tutorials, accountants, DIY-ers
  • NGOs, events, charitable institutions, fundraisers, non profit organizations
  • niche businesses – realtors, travel agents, auto dealers
  • small to medium scale businesses

Master the eCommerce process and understand how each step functions. WordPress professionals need to be well-versed on how the standard eCommerce process works:

  • shopping cart – should be simple enough for the customer (eg. WooCommerce, easy digital downloads, gravity forms, etc.)
  • payment gateway
  • merchant account
  • merchant’s bank account

Study your client’s needs and specifications and how you can integrate, merge, or streamline their current business practices and processes to their website. Don’t be afraid to ask questions and provide suggestions on how to modify or improve how transactions are processed.

Price yourself right. – Building an eCommerce site is more than just choosing an eCommerce supported WordPress theme, adding a plugin, and hitting the publish button. Consider the scope and the size of the whole project, the after installation support, and any additional web admin and system maintenance support you might be asked to provide before giving a price quote.

One of the highlights of the comScore Q1 2013 report says that,

E-commerce accounted for 10.6 percent of discretionary dollars spent, the highest share on record.

There is no turning back to business as usual. eCommerce is here to stay and it’s momentum is on the rise and WordPress professionals have every opportunity to take advantage of it.

eCommerce WordPress Themes for the Shopping Season

It’s almost that time of the year where people are just willing to spend, spend, spend. What better time than now to set up your own eCommerce site or simply update your existing one and get your visitors into the shopping season groove – all within the comforts of their own homes. Check out these cool eCommerce WordPress themes to help usher in that holiday cheer.

Barberry Responsive WooCommerce Theme

Barberry Premium WordPress Theme is a modern, fully responsive, retina ready Woocommerce theme built on Twitter Bootstrap. This slick eCommerce theme features dynamic animations that will set your eStore apart from the competition. This premium WPML ready theme is also equipped with MegaMenu, Revolution Slider, Sticky Header, Catalog Mode option, CloudZoom, a powerful Store Management and Reports feature, a filterable Portfolio, preset Shop page templates, Shopping Cart, and so many other features to help you start your store right away.

Roe | Dok WooCommerce WordPress Theme

RoeDok Premium WordPress Theme is an ultra modern WordPress fashion template especially designed for fashion stores carrying clothing, accessories, shoes, jewelry and other fashion related items. Its modern design style is clean, streamlined, and organized as to highlight each product without looking cluttered. This responsive theme has powerful built-in features such as: Mega Menu for categorizing huge amount of products with multi-column (add up to 6 columns), several sliders (Flex Slider, Revolution Slider, Nivo Slider), custom widgets, ad space for promotion and featuring important announcements, boxed and wide layout styles, predefined page layouts, a drop down shopping cart, and many other awesome features.

Retail Therapy – Multipurpose eCommerce Theme

Retail Therapy Premium WordPress Theme is a bold and elegant ecommerce WordPress theme that features the Hero Widget aimed at being able to list items on sale, categories, featured products and recent products or collections. You can also feature specific categories in a three block layout and add a call to action button in your footer. The
typography is beautiful and easy on the eye. It comes packed with 12 page templates including: a portfolio template which can show your portfolio in a two, three or four column view, a services template including service icons to visually describe your services, a shop template to display your products beautifully, a team page template and share their social links, and a features template for a product or service company

Cosmetico Responsive eCommerce WordPress Theme

Cosmetico Premium WordPress Theme is a clean and beautiful ecommerce theme that looks sleek, professional, and very high end. This retina ready responsive multi purpose theme includes features like: Page Builder with 34 web elements, animated floating menu option, Slider Revolution, CloudZoom, WooCommerce, full or boxed layout options, 300+ vector icons, portfolio variations (full screen, ajax, pretty photo), custom widgets, grid gallery with black and white effect, and many other features that will surely make your online store look amazing.

Shirtbox Flat WooCommerce Multi Purpose Theme

ShirtBox Premium WordPress Theme is a responsive multi purpose WooCommerce theme with a unique square look applying the latest flat-design style trend. It is perfect either for an ecommerce site, an online boutique, or creative business website. Outstanding features include Revolution Slider, FlexSlider, and Camera Slider, Live Chat, WooCommerce Catalog mode and compatible with WooCommerce extensions (zoom magnifier, ajax search, wishlist), advanced top menu type, and many other features to help you get your eCommerce site up and running.

Bistro Store eCommerce WordPress Theme

The Bistro Store Premium WordPress theme is a clean, stylish, custom-designed, modern eCommerce WordPress theme built using the latest technologies in HTML5, CSS3 and Bootstrap 2.3.2. This flexible premium theme comes with custom page templates, unlimited sidebar and color customization combinations, is fully responsive (compatible all mobile devices like: tablet, mobile phone, laptops etc.), with an advanced theme option panel, built-in Revolution Slider, custom product sliders, custom single product and portfolio pages, is social media and search engine optimized, has a special offers module (daily deals), 10+ custom widgets, special footer modules, and even a social media friendly newsletter module.

eCommerce 3.0 – How to Structure Your Basic Ecommerce Store and Make it Work

The face of eCommerce is slowly changing as more and more people look to the internet not only for information but for physical goods as well. The convenience of being able to shop from the comforts of your own home or wherever you are is luring more and more consumers to buying online. Here are a few pointers Ezra Firestone shares about setting up an eCommerce store that works.

According to Ezra, in an interview by James Schramko, Ezra stated that,

“… one of the big things about eCommerce- what I call eCommerce 3.0 – what’s changing about eCommerce right now is the day and age of the store, of the faceless eCommerce store is dying. The eCommerce that just puts up products and list manufacture descriptions is dying. What’s working now is adding value to your market, writing your product descriptions, ordering your products that are selling best and shooting videos about them, creating buyer’s guides like keep bundling products together that people want, figuring out ways that you can serve your community and creating a face and a brand and owning the race course within your eCommerce store.”

A. Basic structure of an eCommerce store:

Home, section product detail (most important) blog/content, checkout, PPC landing pages, more info, social profiles

SEO structure

  • Home page – 3 main KWs + modifiers (descriptor words). Ex. modifiers = colors, type of material
  • Top 75+ modifiers = section keywords. Section has products under it
  • Next 500 keywords that can be productized = products
  • Google product listing ads are great for ecommerce
  • Remaining relevant KWs = blog posts
  • 700 words per sections – modifiers written in (unique sections + descriptions)
  • Weekly blogging = about product, other keywords, EdC, each post has deep link + picture
  • Obvious on page – reviews, social buttons, etc
  • Internal link structure
  • Don’t over optimize
  • Author of the store – find some way to create a relationship with your customers

SEO Title Tags for ecommerce stores

  • “Vintage Costume Jewelry”
  • Description: KW, Phone #, Sentence, Modifiers
  • Get rid of big link boxes in the footer

Every search has a unique set of channels

  • Users prefer to consume media in different formats (video, audio, text, etc.) The goal: occupy as all positions as much as possible
  • Channel to occupy
    • SEO, PPC, Comparison Engine, email, social media
    • Image for each product – make sure if you have ownership of images, watermark them
    • Video for each section pages + home page
    • PPC ads (image ads + text ads, retargeting etc.)
    • Amazon listing for all products
    • Google search results: above the fold = ads, shopping, 1 or 2 organic results
    • Blog/ed content

B. Three Things to Track

  • Goal Flow: Product Page – Shopping Cart – CheckOut Page – Product Sale
  • Events: Product Options – Messages – Button Clicks, Errors (most important)
  • Site Search: monitor how the big stores like Amazon do it

C. Check Your Pages for These Items

  • Header : Search, Contact, Security, More Info, Cart, Chat/Live Help, Opt in, Offer (ex. Zappos header)
  • Favicon, Social links, Video, FAQ, Video Customer Service
  • Testimonials (random display), Bestsellers
  • Footer: Trust Seal, Search, Opt in

    • Homepage : Main rotator or slider with 3 images, tabbed featured products

  • Section Page: Items on sale – show percentage saved, Images open in lightbox for quick viewing, Featured item or deal should be on top of the page
  • Product Pages: Get rid of left navigation, Tabs on the left, Display social buttons above the fold, Cross sell recommended items, Guarantee, Trust, Shipping, Videos, Multiple Images, Recently Viewed, Put features/benefits under Add to Cart
  • Checkout Page 1: Make it look as nice as the Product Page, Shipping Calculator, Proceed button at top and bottom, Image, Product, Guarantees
  • Checkout Page 2: Multiple Payment Options

D. Boost Your Conversions With the Following:

  • Create FAQ on Shipping
  • Follow-up script on cart abandonments by email. Offer a discount
  • Use in-page analytics to optimize Section pages. Put products clicked the most on top of the page
  • Thank you video
  • Post purchase survey
  • Follow up with review request

If you are currently running an eCommerce website you can use the information above to evaluate how your site is doing. If you are planning to put up one for the first time, use them as your guide to jumpstart your business in the right direction.

StyleShop – Elegant Theme’s 81st (And It’s an eCommerce One)

Elegant Themes has just released its 81st theme – the robust and beautiful eCommerce theme StyleShop – and it’s worth the wait. Say goodbye to the glossy mail order catalogues and get your glossy magazine fix with StyleShop Premium WordPress Theme.

StyleShop is glamorous and edgy and not your typical and functional looking eCommerce theme. You can tell the difference from the way the design elements have been seamlessly integrated into various sections of the theme. The attention to detail and the thoughtful process of making sure the user experience is pleasant and enjoyable is a trademark of Elegant Themes. The homepage is clear and easily navigable. It greets you with an impressive dynamic slider you would love to showcase your products with. It also includes a mini slider you can use to feature specials or specific product categories you want to bring attention to. You can also set up a mini gallery of your hottest, latest, most popular products as a teaser to the rest of your inventory. The great thing about this theme is the integrated WooCommerce plugin that handles the whole checkout process ensuring a seamless handling of transactions with popular payment methods.

Styleshop Premium WordPress Theme looks great on smartphones and tablets with its fully responsive design. It even has a side menu especially designed for smartphones to facilitate a faster shopping experience. This responsive theme can be easily customized with the powerful Theme ePanel that allows you to tweak and adjust design features as you please. In addition, the theme comes with lots of shortcodes you can use for more detailed control over the theme.

Features:

  • Responsive Design
  • Theme Options
  • Shortcodes
  • Page Templates
  • Perpetual Updates
  • Secure and Valid Code
  • Browser Compatibility
  • Complete Localization
  • Unlimited Colors
  • Unparalleled Support

StyleShop Premium WordPress Theme includes top-notch tech support provided by Elegant themes’ support staff to help you setup your site and get it running in no time.

Get StyleShop And 80 More Themes for $39

Elegant Themes Working On Theme #81 (Ecommerce)

For those who have been waiting for the longest time for a fresh ecommerce theme from Elegant Themes, the wait will soon be over. Nick Roach has just released a sneak peek of Theme #81 to join the 80 stylish themes in the Elegant Themes pack and it looks smashing.

StyleShop, Elegant Themes’ upcoming ecommerce theme is estimated to be released in a couple of weeks, so those of you out there who have ecommerce projects on the wings better hold your horses for this one. The teaser images are exciting – dark styled at the moment but a light colored version might just happen too, according to Nick Roach.

StyleShop’s menu system looks clean and streamlined, the huge homepage slider looks amazing, the mini slider has great potential for lots of shop promotions, the homepage catalog is accessible and perfect for virtual window shopping, the footer is widgetized, the whole theme is responsive, and yes, best of all is the WooCommerce integration. Applause, applause!

According to Nick Roach,

“We will be opting to streamline the theme for WooCommerce, instead of coding it for a disparate collection of plugins. We believe that WooCommerce is the best option at the moment, and has a promising future.”

So far, the overwhelming response to this theme is excitement, and truly, with reasonable cause. So mark your calendars and start your countdown, for in a couple of weeks, StyleShop will be having its grand opening at Elegant Themes!

Get 80 Premium Themes for $39

eCommerce WordPress Themes 2013: Trends

eCommerce has been around since the late 1990s and has been a steadily growing phenomenon over the last few years. As the Internet continues to grow in coverage and in technology, so will the number of consumers who utilize eCommerce tools as their main means of purchasing goods and services over the Internet. In a recent marketing study commissioned by Google, it was found out that 80% of shoppers today do preliminary research online before they actually do their purchase. In light of the rising dominance of eCommerce, here are some trends to watch out for in the next 12 months:

1. Mobile

In a previous article we mentioned that 2013 is likely the year mobile devices will take over. An analysis of 35000 Shopify stores predicts that 1 out of 4 eShoppers this Christmas will do so from a mobile device and this will grow to 43% next year. With 5 Billion mobile phone subscribers expected to convert to smartphones and other handheld devices, developers need to pay attention to truly responsive design with the use of flexible images. Developer also need to put focus on eCommerce engine optimizations for 3G networks found in developing countries where the bulk of smartphone conversions are expected to happen.

2. Shopify

Providers specializing in eCommerce infrastructure are gaining headway. One of the leaders is Shopify, providing its users with easily customizable and highly functional hosted web stores. For a monthly fee starting from $29, one can enjoy estore services without much hassle. WordPress theme developers need to deliver powerful themes with great eCommerce functionalities that are easy to use and available to the WordPress market at a competitive price.

3. Social Media and Viral Marketing

We cannot neglect the way social media has shaped the way people interact and experience the web. Facebook, Twitter and Youtube have taken traditional word of mouth marketing to the next level enabling the emergence of the viral marketing phenomenon. With the continued popularity of Pinterest, Google+, and the recent premium ad services on Facebook, shoppers can easily share and appreciate product details as never before. Product features and price comparisons can be shared to thousands of consumers all in a matter of seconds. New WordPress eCommerce themes should be integrated with various social media tools as well as simple and easy to understand statistics and analytics tools that can provide usage information and statistical data as to how their businesses are doing in light of their social media efforts.

4. Google Shopping

Google has just completed converting Google shopping into a fully paid listing service of products and services. This means only stores who subscribe to Google’s pay per conversion scheme get in the list. WordPress eCommerce themes should be able to support various shopping and payment options while taking note of client demands to integrate the Google shopping system into their websites. Developers must be able to figure out how to generate price comparisons using regular Google search results and integrate these as they design and develop their WordPress themes.

eCommerce has a bright future ahead as the shopping experience becomes more and more digital. WordPress authors and developers have the unique opportunity to create the themes that addresses these developing trends that will make website owners choose WordPress as the eCommerce CMS of choice.

35 of the Best eCommerce WordPress Themes 2013

Believe it or not, 2013 is right around the corner, and we want you to be prepared. Thanks to some big advancements in eCommerce functionality for WordPress in 2012, the Best eCommerce Themes of 2013 are sure to be amazing. eCommerce is simply the commerce conducted through the Internet. With millions of websites, blogs, and Internet users, more and more businesses are taking their products online. The successes of sites like Amazon and Ebay has dispelled all skepticism about eCommerce websites – not to mention the scores of “mom and pop” operations selling everything from ebooks to digital hugs…yes…some people are making money selling completely made up things.

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5 Best Ecommerce Themes for October 2012

The holidays are almost here and what better way to spruce up your website than with some great eCommerce themes to improve the look and function of your e-store. Here’s a rundown of some of the best eCommerce themes to get you ready for holiday shoppers:

1. Sold! Responsive/E-Commerce Theme

Sold! Premium WordPress Theme is an excellent mix of style and function. The clean, white space design does not distract and serves as the perfect backdrop to highlight choice merchandise. Sold has a beautiful slider where you can put your most interesting items on sale. You can even define points on the slide where you can add comments or even zoom images ala Flickr. This is perfect for highlighting detail on specific points of the product. Sold! uses two of the most powerful plugins – WooCommerce and Jigoshop – making it an effective eCommerce solution. Its multi-lingual capability, responsive features and easy customizability enables your store to service both local and global market.

Sold! Theme: $55 | Demo & Download

2. Mercor Responsive WooCommerce WordPress Theme

Another interesting theme worth mentioning is Mercor. Mercor Premium WordPress Theme gives you the look and feel of a department store or supermarket weekly catalogue. This responsive theme’s clean, fresh layout and white space styling creates an uncluttered look that’s easy on the eye even if there are numerous images and texts on the page. Mercor has a dynamic Nivo homepage slider to highlight store specials or to announce store events and sales. Mercor is fully responsive and uses WooCommerce to power e-commerce transactions. This powerful feature combination makes your site current, competitive and able to address the emerging mobile shoppers market.

Mercor Theme: $55 | Demo & Download

3. Intrigue Premium WordPress Theme

This latest eCommerce theme from CSSIgniter is bold and eye-catching. Intrigue Premium WordPress Theme is a responsive eCommerce theme that combines the power of WooCommerce and CSSIgniter’s straightforward theme design. This means that setting up a powerful eCommerce site need not be a complicated and tedious task to accomplish. With Intrigue, you can use a plethora of widgets to create the functionality you require. This theme comes out of the box in a hot red and black color scheme but you can also choose from the available 7 color schemes to create the look most appropriate to your market. Intrigue Premium WordPress Theme is not over the top and includes just the right amount of features and functionalities for whatever you need.

Intrigue Theme: $39 | Demo & Download

4. Mearishop – Clean Responsive E-Commerce Theme

Mearishop Premium WordPress Theme is a great eCommerce solution that’s edgy and modern. The Lookbook-ish appeal makes it a perfect match for a fashion and accessories store. Customers can check out the portfolio or lookbook pages to determine the style that best suits them. Mearishop uses the powerful Hana panel combined with WooCommerce functionality to give you the power to control almost every aspect of the theme. With tons of options available, this features makes this responsive theme perfect for both WP noobs and experienced developers to use. Choose from unlimited color options, 7 backgrounds and 34 patterns to define your custom look. You can even upload your background image. With 7 sliders to choose from, Mearishop gives you the options you to reach your target market in style.

Mearishop Theme: $55 | Demo & Download

5. Xing Business/eCommerce WordPress Theme

Xing Premium WordPress Theme is a modern and clean theme designed to meet the eCommerce needs of both small and large scale business alike. Xing is primarily an eCommerce theme but it is also flexible enough to be used for creative portfolios or for magazine/editorial blog type websites. Xing uses several jQuery powered features like the Flexslider and the jQuery Product Carousels(for WooCommerce recent/featured products). This highly customizable and responsive theme gives you tons of options to create the look you want. Xing is not wanting in anything – from shortcodes, to custom post formats, to custom widgets, to 8 portfolio layouts, to social sharing features and other features and functionalities to help you to create and customize your eCommerce site. Check out Xing today.

Xing Theme: $55 | Demo & Download

Keep your eyes peeled for more WordPress holiday roundups in the next few weeks!

30 Stunning Ecommerce Shopping Website Designs

Ecommerce is one such thing which doesn’t need any introduction. Especially in this century we can say it’s on fire with the innovations and new ventures coming in. Gone are those days where Amazon and eBay are the only destinations for online shopping. One such industry that benefitted from this whole scenario is definitely web design and development. They received an immense number of new opportunities. Small groups and freelances also received a good amount of work in to design themes with the evolution of ecommerce software like Shopify, etc. We tried to collect a few of the best shopping website designs for your inspiration.

These 30 Stunning ecommerce website designs can provide a more enjoyable user experience, and they can also be excellent sources of design inspiration. We hope you enjoy (and get some good ideas).

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