An Easy Way To Find Free WordPress Themes

published on October 27, 2014

Did you every go through hundreds of google page results in the search for a fitting WordPress theme and got frustrated that there is no place where you can find hundreds of themes at one glimpse and just find what you’re looking for without wasting time?


We’ve come across a site that is exactly filling this niche and makes it easy to filter and browse through themes and download them with one click.

Themes Town is a project that basically is providing you with an overview of hundreds of free WordPress themes you can demo and if you like them download all on one single site. If you want to narrow your results down you can use the multi select filter to find exactly what you need. If you only want to find responsive themes no problem! Simply filter by “Responsive” or if you would like to know which ones are the most popular themes you can see a list of how many times a certain theme got downloaded.

Download 177 WordPress Themes For Free Now!

Social Media Optimization – The New SEO Frontier?

published on October 23, 2014

Social Media Optimization (SMO) or Search Engine Optimization (SEO)

Abbreviated as SMO, Social Media Optimization is the process of increasing the awareness of a product, brand or event by using a number of social media outlets and communities to generate viral publicity.

Social Media Optimization includes using RSS feeds, social news and bookmarking sites, as well as social media sites and video and blogging sites. SMO is similar to SEO (search engine optimization) in that the goal is to drive traffic to your Web site. (source: Webopedia)

In contrast to SEO, Search Engine Optimization is a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP) — including Google, Bing, Yahoo and other search engines.

SEO helps to ensure that a site is accessible to a search engine and improves the chances that the site will be found by the search engine. (source: Webopedia)

Here are some of the goals aimed for when individuals or businesses post on social media:

  • Build brand recognition
  • Build thought leadership
  • Drive website traffic
  • Drive social signals for SEO
  • Gain followers
  • Generate leads
  • Nurture relationships
  • Drive customer loyalty
  • Increase customer engagement

On the other hand, according to MOZ, a well-known authority on SEO, the value producing objectives of SEO are as follows:

  • for Raw Traffic
  • for E-Commerce Sales
  • for Mindshare/Branding
  • for Lead Acquisition & Direct Marketing
  • for Reputation Management
  • for Ideological Influence

Should SMO and SEO be treated and managed separately within the enterprise? Notice the goals overlapping both. The truth is, businesses today can no longer achieve maximum yield without SEO and SMO. You need both. One coin – two sides. Website popularity is no longer achieved by traditional SEO efforts alone. Social media plays a powerful and critical role in the rise and fall of a website. Scary but true. It is a double-edged sword that can wield both ways.

SMO operates exactly like SEO, except that in the latter, “likes”, “shares” and votes of confidence were a result of link building and other traditional SEO techniques and tactics. SEO then was easy to mechanize, easy to manipulate. Social Media is a whole other animal. With SMO, real people like, share, and visit your site. Real eyeballs. Real conversions. However, managing Social Media can be tricky but when done right, in tandem with good SEO, it can fast-track success like no other.

The pitfall of traditional SEO is that the focus was only on link building. Engagement and participation were not so important as long as there were enough keywords and inbound links that propelled the website to the top of the SERPs. The potential pitfall of SMO is essentially the same. Having huge numbers of links to your website scattered across social networks is not optimization. Joining every Facebook industry page, Google+ Community, and LinkedIn group just to seed links does not equate to optimization.

From Renee Warren (co-founder of Onboardly),

“People log in to Facebook, Twitter, and LinkedIn to discover content, connect with people, and build community. They don’t necessarily know what they are looking for but hope to find something worthwhile when they do arrive. Content marketing is excellent for SEO and social media, but it must be done correctly.

Social media is most powerful when you take the time to build the right relationships. When people find your site through search engines, are they converting into registered users and leads? Is your Facebook page creating a community of dedicated, loyal repeat visitors?

Social media and SEO are more about people than they are about key terms. Social media and content marketing are about creating communities for like-minded people to gather. It’s not about cross-selling and pushing sales onto unsuspecting individuals or groups.”

Bottomline, the new SEO is SMO. Real people build networks. People share voluntarily when they find something worth sharing. The more social shares you get, the more Google attributes quality, authority, and shareability to your website which in the end means – better search rankings.

Key Web and Marketing Conferences for Q4-2014 and 2015

published on October 15, 2014

Equip yourself with the latest information on trends and technology by participating in any of these events and conferences. Mark your calendars!

Date: 17 – 19 Nov 2014
Venue: Hilton San Francisco Union Square
Topic(s): The HOW Interactive Design Conference, now in its fourth year, offers a design perspective that allows the entire creative team—designers, programmers and developers—to work together for a cohesive, effective and elegant design solution.

Event: SMX Social Media Marketing
Date: 19 – 20 Nov 2014
Venue: The ARIA Resort & Casino, Las Vegas, NV
Topic(s): This tactic-rich conference covers the key aspects of social marketing, whether you’re tasked with driving organic traffic, managing paid campaigns, or stewarding your company’s brand with online reputation management and customer service.

Event: VELOCITY EU 2014
Date: 17 – 19 Nov 2014
Venue: Barcelona, Spain
Topic(s): The Velocity Europe 2014 event will focus on the core issues and opportunities that are specific to the European performance and ops community, as well as the most significant worldwide themes and players. The Velocity Conference provides you with real-world best practices for optimizing your site’s web pages, specifically the performance of Ajax, CSS, JavaScript, and images.

Event: PHPBenelux Conference 2015
Date: 23 – 24 Jan 2015
Venue: Hotel Ter Elst, Kattenbroek 1,2650 Edegem, Antwerp, Belgium
Topic(s): PHPBenelux Conference is not limited to just PHP-related talks. There have been sessions covering a wide range of topics supporting PHP developers and DevOps

Event: SES London
Date: 9 – 11 Feb 2015
Venue: Victoria Park Plaza Hotel, 239 Vauxhall Bridge Road, London SW1V 1EQ United Kingdom
Topic(s): Get an overview of the latest tools, tips, and tactics in PAID, OWNED, EARNED, INTEGRATED MEDIA and BUSINESS INTELLIGENCE to streamline your marketing campaigns in 2015. SES is designed to help search specialists, digital marketers, brand advertisers, agencies and business leaders drive their businesses forward.

Event: SearchFest 2015
Date: 27 Feb 2015
Venue: The Sentinel Hotel [Formerly The Governor Hotel] – Portland, Oregon
Topic(s): SearchFest presents multiple informative learning tracks, workshops, and panel sessions designed to provide direct insight into the most up-to-date strategies and technological advancements in online search marketing and social marketing. Industry experts and thought leaders from around the country deliver in-depth presentations ranging from basic SEM and social media fundamentals to specific advanced techniques.

Event: Apps World North America
Date: 13 – 14 May 2015
Venue: Moscone Center, 747 Howard Street, corner of Third & Howard streets, San Francisco CA 94103
Topic(s): Includes over 12,000 developers, mobile marketers, mobile operators, device manufacturers, platform owners and industry professionals expected for 11 different targeted workshop tracks, speed meeting, 1-1 meetings, parties, tackling a spectrum of issues across the app ecosystem.

Event: WEBIST 2015
Date: 20 – 22 May 2015
Venue: Lisbon, Portugal
Topic(s): 11th International Conference on Web Information Systems and Technologies (WEBIST). The conference has five main tracks, covering different aspects of Web Information Systems, including Internet Technology, Web Interfaces and Applications, Society, e-Communities, e-Business, Web Intelligence and Mobile Information Systems.

Event: SMX Advanced 2015
Date: 2 – 3 June 2015
Venue: Seattle, Washington
Topic(s): SMX Advanced is the only search marketing conference designed exclusively for experienced internet marketers. The most accomplished search marketers in the world will present cutting edge tips for driving traffic and increasing conversions from paid search advertising, SEO, social media marketing, and more.

Rethinking Public Relations (PR) in the Age of Social Media

published on October 7, 2014

Public Relations and Social Media

Public Relations (PR) is the practice of managing the spread of information between an individual or an organization and the public. Public relations may include an organization or individual gaining exposure to their audiences using topics of public interest and news items that do not require direct payment. source:Wikipedia

In 2011/12, PRSA (Public Relations Society of America) led an international effort to modernize the definition of public relations and replace a definition adopted in 1982 by the PRSA National Assembly. The current definition of Public Relations is:

“Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.”

Social Media, on the other hand, is the social interaction among people in which they create, share or exchange information and ideas in virtual communities and networks. Social media depend on mobile and web-based technologies to create highly interactive platforms through which individuals and communities share, co-create, discuss, and modify user-generated content. Social media do not just include social networking sites like Facebook and Twitter, but also blogs, forums, message boards, photo sharing, podcasts, RSS (Really Simple Syndication), search engine marketing, video sharing, Wikis, social networks, professional networks, and micro?blogging sites (Wright and Hinson, 2009).

Traditional PR or Digital “PR” thru Social Media- Where Shall the ‘Twain Meet?

As more and more traditional media like newspapers, magazines, etc. go digital, does this mean that Public Relations thru traditional channels has now become a thing of the past? Not. In fact, it is expanding rapidly. The goal of Public Relations is to communicate key information. The vehicle from which it is delivered may be evolving but the goal remains the same – no matter what type of media is used.

At one of the panel sessions conducted at the Council of PR Firms’ Critical Issues Forum, executives of several leading firms noted a few interesting points in relation to social media:

Social media has many unique attributes, but it is really just another channel through which information is delivered. The newness of social media is going away as it becomes the new mainstream.

This means that Social Media is now one of the integral channels of communication that Public Relations practitioners use, alongside with newspaper, trade publications and broadcast media, to disseminate key messages to key audiences. The integration of social media into PR brings new tactics, new expectations and new outcomes. Both digital Public Relations and traditional Public Relations share the same goal, that is to enhance a clients’ reputations and increase visibility among targeted audiences.

In a paper written by James L. Horton on PR and Social Media, he concludes with this thought:

In a broader perspective, there is little difference between traditional media relations and social media relations. In traditional media relations, practitioners identify reporters and editors and build relationships with them in order to get client news disseminated. In social media, practitioners identify influential participants and build relationships with them in order to get client news disseminated. It is more difficult in social media because there are more participants and there is less clarity in determining who key players are.

If history is a guide, over time, influentials will coalesce within social media, and practitioners will have a clear perspective on where to go. That is happening, bu there are still large areas of social media open to investigation.

Shellshock – Worse than Heartbleed?

published on October 3, 2014

You’ve heard of it and you’re probably googling about it and wondering whether it affects you or not. It’s Shellshock – a bug they say is probably bigger than Heartbleed. What is Shellshock anyway? Here’s what you should know.

Shellshock, also known as Bashdoor, is a security bug in the widely used Unix Bash shell which was disclosed on 24 September 2014. Many Internet daemons, such as web servers, use Bash to process certain commands, allowing an attacker to cause vulnerable versions of Bash to execute arbitrary commands. This can allow an attacker to gain unauthorized access to a computer system. (source: Wikipedia) What exactly does it do?

  • On September 12, Stephane Chazelas discovered this vulnerability in Bash, the GNU Bourne-Again Shell, related to how environment variables are processed. In many common configurations, this vulnerability is exploitable over the network, especially if bash has been configured as the system shell.
  • The bug could affect any network or website that relies on Unix and Linux operating systems, including Mac OS X. This means that the Shellshock bug puts untold millions of computer networks and consumer records at risk of compromise.
  • An attacker can essentially have full access to that server. Since the attacker could take any action that the web server itself could take, the consequences could be disastrous: the compromise of a database, access to files, access to source code, data being deleted, data being changed, running programs, and/or, deploying malware to compromise the system.
  • “…this thing is clearly wormable, and can easily worm past firewalls and infect lots of systems. One key question is whether Mac OS X and iPhone DHCP service is vulnerable — once the worm gets behind a firewall and runs a hostile DHCP server, that would “game over” for large networks.” – Robert Graham, Errata Security
  • According to Waylon Grange, senior malware researcher at Blue Coat – “Any organizations or users with unpatched Linux servers are vulnerable to hackers running unauthorized code, so it’s very important that organizations download and apply the patch immediately. Blue Coat is already seeing DDOS botnets trying to utilize this vulnerability in their attacks and we expect that traffic to only continue to increase.”
  • According to reports, it could affect your computer even if you’ve never heard of it. The flaw affects embedded devices and systems. That includes things like digital watches, MP3 players and traffic lights.
  • “From an end user perspective, there will not be much impact. Apple will release a patch, but this is more about systems and servers that may be vulnerable. It is about shopping and banking providers and are they doing everything to patch their systems which can impact your data.” – IT Security Guru, Jason Steer, director of technology strategy at FireEye
  • Avoid using open, unsecured WiFi if using Mac OS X, until Apple releases a patch. Linux desktop users should update their systems as soon as possible. Windows desktop users are unaffected.
  • Many software developers have already issued patches and more are being released by the hour. Two of the most popular Linux distributions, Red Hat and Ubuntu, already have patches available.

More updates and patches are being issued on a regular basis so watch out for those to make sure your data is safe.

Searchable, Crawlable, Optimized Content – The SEO Fix You Are Looking For?

published on September 29, 2014

Website owners are constantly looking for that one SEO formula or template that will assure them of that coveted top spot on the search engine pages. Many webmasters have retracted from their black hat ways and are cleaning up their acts – deleting link building campaigns, url redirects, keyword stuffing, etc. – and are turning to more Google-friendly methods to avoid being penalized. One of the many SEO strategies that people are investing in is CONTENT – good, relevant, easily crawlable content. But is it THE magic SEO formula that people are looking for?

Imagine ordering a decadent looking 3-tier specialty cake baked by Cake Boss Buddy Valastro himself – intricately designed and made with absolutely the finest ingredients. It’s got everything in it to definitely make it a conversation piece among the guests. But, what if someone forgets to display this wonderfully made cake and it stays in the kitchen where no one gets to see it except the kitchen staff. No doubt it’s a wonderful and probably the best tasting cake your guests will ever taste but unless they see it, admire it, slice it, taste it – they will never know what they are missing. Same thing goes with your wonderful, relevant, crawlable, well-written content. Out of sight, out of mind.

But hey, you can have your cake and probably eat it too if you take a wholistic approach to SEO. Yes, by all means, go ahead and build relevant, optimized, searchable great content. But don’t stop there. Make sure that you get it out there and give your audience a taste of it. Get people engaged enough to share it, link to it, and make them want to come back for more. Use and maximize social media. Add that tested and reliable SEO plugin. Market your brand. Plan your public relations campaign. Grow your audience. Junk those outdated SEO concepts. Analyze and study your statistics. Realize that it’s not a one-time event but it’s something that needs to be maintained constantly. SEO is not a one-template fits all type of thing. It is anything and everything that contributes to your website’s visibility and helps you land on that top page in the SERPS.

For more on this topic, check out this helpful article on

Wearable Technology and Its Impact on WordPress

published on September 26, 2014

Believe it or not, wearable technology has been around longer than you think. Think about all those old James Bond movies, the Mission Impossible series, or the Get Smart series. We all marveled at those nifty gadgets – pens that become bomb detonators, shoes that turn into phones, virtual reality or augmented reality gadgets, etc. The novelty of ordinary items turning into high tech gadgets that do more than what is expected of them is always a crowd drawer. And if they are all that they claim to be you’ll probably want one too.

But not all wearable technology survive the acid test of customer approval. In the past, some have, although a lot more turned out to be duds that have long faded away. Hence, the wary and lukewarm response to these types of products. That is until recently. Times are changing. Technology is way better than it ever was. People are more interested in wearable technology today more than ever. Companies are putting out wearable gadgets focusing on health and lifestyle, content, and even education.

Google Glass, Apple Watch, Pebble, OpenGo, etc. – Is Wearable Tech The New Frontier?

It’s daring. It’s risky. It’s experimental. But that’s what trailblazers are made of. You’ll never know if you don’t dare. Wearable tech is interesting but it’s still early stages. People are definitely interested but not necessarily buying, yet. However, if we are to consider the future of the “internet of things”, it’s just a matter of time before people get warmed up to it.

On Wearables — According to analysts at ABI Research, over the next five years businesses will integrate into their wellness plans more than 13 million wearable devices with embedded wireless connectivity. Wearable tech also ties into the rapidly evolving Internet of Things (IoT), which refers to a future world where all types of electronic devices link to each other via the Internet. Today, it’s estimated there are nearly 10 billion devices in the world connected to the Internet, a figure expected to triple to nearly 30 billion devices by 2020. The inherent versatility of Atmel’s microcontrollers and radio chips have made our silicon a favorite of Makers and engineers . Atmel is right in the middle of the wearable tech revolution, with a comprehensive portfolio of versatile microcontrollers (MCUs) that power a wide range of platforms and devices.

source: Atmel and the Internet of Things

Wearable WordPress?

Did you know that there are WordPress plugins that allow you to publish using Google Glass? True! Who would have thought that you could manage your content using a pair of glasses? But it does exist. You can actually take a picture or a video using Google Glass and upload it on your WordPress site straight away. Some notable Google Glass WordPress tools, apps, and plugins include:

  • wpForGlass is the first plugin that allows you to post to your WordPress blog from Google Glass.
  • Umano for Google Glass allows you to read your posts from your favorite sources to you. You can also get in touch with Umano to have your content included on Glass.

The recent release of the Apple Watch received mixed responses. Nevertheless, for a company like Apple to invest in such a product means that they will provide the support and infrastructure to make it succeed. How it will affect the way content providers and publishers (WordPress users included) deliver to their audiences remains to be seen. It is however, worth taking note of.

As in the early stages of Cloud Computing and everything being stored “above our heads”, so is wearable tech at this point. Developers need to be able to show consumers how they can integrate daily activities seamlessly using these wearable gadgets. The novelty is good for a while. It is, however, the long-term benefits of these gadgets that will determine whether it will once more get buried in the gadget graveyard.

Consumer or Contributor? Growing Up on the Internet

published on September 22, 2014

It is almost impossible to imagine life without the Internet. It is, clearly, one of the most powerful networking tools that transcends location, distance, geography, language, race, and culture – reaching millions of people faster than you can say the word Ping. Well, in some places that is. But, there is absolutely no turning back to life before it.

Millionaires have been built online. Fame and fortune have become accessible to even the remotest ends of the earth. If you have a smartphone and internet access, the next online sensation perhaps could be you. The world is flatter than ever. The new land of great opportunity is no longer a specific country. It is right there at your fingertips. A swipe, a like, an upload, a post, a tweet away.

Distraction or Tool?

“Everything in moderation, including moderation.” – Oscar Wilde

There are legitimate reasons why we spend so much time online. The thirst and quest for information is like swimming in a bottomless pool of answers that just gets deeper and deeper and deeper. It can be addicting. Really. And before you know it, minutes, hours, or even days have already passed while consuming and gobbling up “information”. There is no “mouth” wide enough that can fit all that brain food all in one blow. Guilty? Uhm, Maybe. Productive? Well. The question is, in the search for more and more knowledge, “Are we searching ourselves to death?”

Today’s generation is constantly looking for “the next big thing” to devour – latest music, latest video, latest gadget, latest app, latest download. For some, it is a legitimate tool for learning. To others, it is a mindless distraction that keeps them preoccupied and amused. In the novel Brave New World, a book written by Aldous Huxley in 1931, the author shares some interesting insights (considering that this was written almost 83 years ago) that could very well apply to what is going on today. Makes you stop and think about how this generation is being raised.

To maintain the World State’s Command Economy for the indefinite future, all citizens are conditioned from birth to value consumption with such platitudes as “ending is better than mending,” “more stitches less riches”, i.e., buy a new item instead of fixing the old one, because constant consumption and near-universal employment to meet society’s material demands, is the bedrock of economic and social stability for the World State. (source: Brave New World, Wikipedia)

Neil Postman, in his book Amusing Ourselves to Death, shares this interesting insight regarding Huxley’s book :

“…in Huxley’s vision, no Big Brother is required to deprive people of their autonomy, maturity and history. As he saw it, people will come to love their oppression, to adore the technologies that undo their capacities to think.

Huxley feared we would become a trivial culture, preoccupied with some equivalent of the feelies, the orgy porgy, and the centrifugal bumblepuppy. As Huxley remarked in Brave New World Revisited, the civil libertarians and rationalists who are ever on the alert to oppose tyranny “failed to take into account man’s almost infinite appetite for distractions.

Interestingly, in the book The Shallows, What the Internet is Doing to our Brains, author Nicholas Carr points out a few observations that seem to say the same thing.

“Calm, focused, undistracted, the linear mind is being pushed aside by a new kind of mind that wants and needs to take in and dole out information in short, disjointed, often overlapping bursts—the faster the better,” he insists.

Carr worries that the volume of information which we are able to access along with associated practices of multitasking and skimming are resulting in “a reversal of the early trajectory of civilization: we are evolving from being cultivators of personal knowledge to being hunters and gathers in the electronic data forest”.

On the other end of the spectrum it is not all gloom and doom. Clay Sharky, author of Cognitive Surplus: How Technology Makes Consumers into Collaborators, presents a different perspective on how the Internet affects us, its possibilities, and its challenges. Here are a few excerpts from his book.

Cognitive surplus is “ treating the free time of the world’s educated citizenry as an aggregate”.

The harnessing of our cognitive surplus allows people to behave in increasingly generous, public, and social ways, relative to their old status as consumers and couch potatoes. The raw material of this change is the free time available to us, time we can commit to projects that range from the amusing to the culturally transformative.

If people are using their surplus time and talents in generous and public ways, then we assume the cause is new tools: the web, mobile phones, new software, everything that didn’t exist in the past. These kinds of technology-centric observations locate the surprise in the new tools.

Today people have new freedom to act in concert and in public. In terms of personal satisfaction, this good is fairly uncomplicated— even the banal uses of our creative capacity (posting YouTube videos of kittens on treadmills or writing bloviating blog posts) are still more creative and generous than watching TV. We don’t really care how individuals create and share; it’s enough that they exercise this kind of freedom.

The fusing of means, motive, and opportunity creates our cognitive surplus out of the raw material of accumulated free time. The real change comes from our awareness that this surplus creates unprecedented opportunities, or rather that it creates an unprecedented opportunity for us to create those opportunities for each other. The low cost of experimentation and the huge base of potential users mean that someone with an idea that would require dozens (or thousands) of participants can now try it, at remarkably low cost, without needing to ask anyone for permission first.

In conclusion, Sharky notes:

The world’s people, and the connections among us, provide the raw material for cognitive surplus. The technology will continue to improve, and the population will continue to grow, but change in the direction of more participation has already happened. What matters most now is our imaginations. The opportunity before us, individually and collectively, is enormous; what we do with it will be determined largely by how well we are able to imagine and reward public creativity, participation, and sharing.

At the end of the day, what we do with what we have all depends on what we value most. Personal motivation and goals determine why we do what we do offline and online. Consumer? Contributor? Knowledge is power and Information empowers. What we do or not do with it will determine its value and impact – to ourselves, to the world around us, and to the generations after us.

SEO and Digital Marketing Trends for 2015

published on September 16, 2014

Search Engine Optimization or SEO is a must for any online business. However, SEO professionals, practitioners, gurus, and experts have taken a serious beating from Google this last few years because of the many SEO tricks, tactics and practices that did not sit well with the mighty search engine giant.

This has set off a shift in the way SEO and other search engine visibility efforts are being done today. More and more websites are making an effort to comply with Google’s requirements to avoid penalization.

Alongside with all that is the evolving habits of internet users and how they search for information. Today,

Digital media is so pervasive that consumers have access to information any time and any place they want it. Gone are the days when the messages people got about your products or services came from you and consisted of only what you wanted them to know.

Digital media is an ever-growing source of entertainment, news, shopping and social interaction, and consumers are now exposed not just to what your company says about your brand, but what the media, friends, relatives, peers, etc., are saying as well.


These factors are changing and challenging the existing SEO and Digital Marketing business models and practices. In view of all this, here are some of the things we think will set the rudder for SEO and Digital Marketing in the next few years.

Digital Marketing

Digital marketing is marketing that makes use of electronic devices (computers) such as personal computers, smartphones, cellphones, tablets and game consoles to engage with stakeholders. Digital marketing applies technologies or platforms such as websites, e-mail, apps (classic and mobile) and social networks. (source: Wikipedia)

Here are a few of the focus points that will be characteristic of Digital Media in 2015

  • Words are our currency.
  • Focus on boosting content consumption.
  • Augmented reality and wearable technology.
  • Empathy, customer care, connection, relevance.
  • Integrated digital marketing strategies across social, mobile, advertising, marketing, communication platforms
  • Digital and Visual Storytelling.
  • Paid media and Owned media
  • Marketers with coding skills.
  • Humor and “human-ness”
  • Mobile data and removal of barriers between message and action.
  • Big data. Personalized experience.
  • Video will be the preferred communication style for customers with the best ROI.



2015 and beyond will be the year of the small screen. Search engines are also going to be smarter. It will be harder to manipulate results and more focus will be on quality results.

  • Content – Creative, innovative, participatory and entertaining content will rule.
  • Branding – Brand search volume will matter more. User citations and sentiments count (Negative and Positive).
  • Mobile – Speed is important. Navigation must be simple and easy. Mobile traffic needs to be routed to the internal page being searched by the user and not just the homepage. Content must be easy to read without pinching or zooming.
  • Social – Your social audience will enhance your SEO. Google+ is a plus to your website.
  • User Experience – User experience affects ranking.

Achieving success in both SEO and Digital Marketing efforts requires immersing oneself in what consumers are into. The deeper your insight into customer behavior and customer preferences, the more likely you are able to respond to their needs, the better it will be for your site’s ranking as well.