If you are running an ecommerce site, a money site, or a monetized website you need to understand Click Through Rate (CTR) and how to use it to your advantage. The click-through rate (CTR) is the number of unique clicks on links in an email message divided by the number of delivered email messages in a campaign.
The purpose of click-through rates is to capture customers’ initial response to websites, whether it be to buy a product, read an article, watch a music video, or search for a service.
According to Google,
“A high CTR is a good indication that users find your ads helpful and relevant. CTR also contributes to your keyword’s Quality Score which can affect your costs and ad position.”
Although generally, there is no ideal click through rate that can be used as a standard because there are several factors that come into play in every ad campaign that can affect its effectivity. The best thing you can do is to observe and experiment as to what works best for your business. Be a student of your market and study the behavior and responses of your target demographic to the ad campaigns you serve them.
How can you improve your CTR? Here are some strategies shared in the Traffic and Conversion Summit which you can try to improve your CTR stats:
Timing Your Email Deliveries
For email marketing, timing when the email is sent to the subscriber is very important. Some say that the best days are between Tuesdays and Thursdays. The best time to deliver your email may vary depending where you are from but you have to determine the: best time and the best days when you receive the highest results. Short mails usually result in higher CTRs. Tip: Weekends are great for low-dollar and lead-gen offers.
Another important factor to consider is where the link is placed. Strategically, links can be placed in the: intro of the email (1st paragraph), the body (middle), and the close/p.s. sections. Visibility is key. Place ads as close to your most important content as possible. Try to keep your page clean and avoid cluttering it with blinking ads that could lead to banner or ad blindness.
Image placement is also an important factor to increasing your CTR. Make sure that images are clickable. Images of videos are more likely to get clicked. A screenshot of a video with play button works best for video sales letters.
Don’t be afraid to redesign, change or replace an ad or a strategy if it is not working well. Monitoring your statistics and close observation of consumer behavior towards your marketing campaign will give you the clues you need on how to improve your Click Through Rate as you go along.