Content Auditing – Is Your Content Up To Par?

“High quality content”, “Content is king.” – we often hear these phrases and although we know that content matters a lot, especially to Google, how many of us pay particular attention to what we post online? If you’ve been publishing large volumes of content on your website for how many years, have you ever taken the time to assess the quality of the content you have published? Have you ever conducted a content inventory, or better yet, a content audit on everything that appears on your website? Do you think managing your content will impact your traffic and conversion efforts or is its effect purely cosmetic?

A content inventory is the process and the result of cataloging the entire contents of a website. An allied practice—a content audit—is the process of evaluating that content.(source: Wikipedia)

WHY: Reasons for Conducting Content Audit

There are many reasons why you should consider conducting a content audit on your website especially for legacy content. You could use the collected data to evaluate specific functions and features of your website and its contents and optimize it to its fullest potential. Here are some reasons for conducting a content audit on your website(s):

  • Review your site’s architecture, structure, and navigational systems to make it more efficient and user friendly
  • Redesign, reconstruct, or renovate your website to make it more current or more responsive to the demographics of your current users. Consider the mobile market.
  • Migrate content to-from another site(s), from static pages to content management system (CMS)
  • Manage content quality, the amount of content, relevance, its layout presentation and design
  • Identify orphaned pages, content bloat, redundant pages that do not meet Google’s algorithm standards
  • Gather and analyze statistics as to user behaviour and interactivity on your website
  • Determine and identify popular and unpopular pages that get the most or the least visits – recognize effective content
  • Identify keywords and maximize organic search terms that drive traffic to your website

“Content audits are critical to understanding and evaluating the performance of your content against business goals, user needs, editorial standards, and performance factors such as search engine optimization and content use or web analytics. They bring value to your website project and on-going maintenance tasks by allowing you to carefully catalog and analyze your content structures, patterns, and consistency. Content audits tailored to your organization’?s content goals will reveal the highest quantity of specific opportunities for content improvement”.(source: content-insight.com)

HOW: Content Audit Strategy

Conducting a full-blown Content Audit especially on content heavy websites should be strategic and well-planned because it can be tedious and overwhelming. Strategy is key. Tactics can be modified and adapted. Some companies even choose to “throw out content” and start fresh. You can choose to conduct your content audit according to your needs and specifications in several ways:

  • Full Content Audit – Complete and comprehensive list of every content including all pages and all assets (downloadable or attached files etc.)
  • Partial Content Audit – Top hierarchy and subcategories or subset list
  • Content Sampling – Examine representative samples of content

WHO: Content Auditors:

  • Website designers and managers
  • Information architects and taxonomists
  • Content managers and developers
  • Content strategists and marketers
  • SEO managers

WHAT: Important Content Audit Items

  • Identify and document content volume and types
  • Identify and document the current content structure
  • Assess whether the content is being used
  • Document inconsistent content presentation

TO DO: Simple Content Audit Action Plan Sample

Conduct a Content Inventory

Create a content inventory spreadsheet and catalog. It may or may not include the following items based on your specs or based on the order of the most significant parts of your website:

  • ID, numbering or index
  • Page Title
  • Page Name
  • Page Type (homepage, navigation, ecommerce, blog, etc.)
  • URL
  • Level in the site (hierarchy)
  • Content type (multimedia, image, video, doc, pdf, HTML)
  • Owner/maintainer/author (content rights)
  • Comments
  • Character count or content size
  • Topics, tags, category, keywords, meta data
  • Date created
  • Last updated
  • Related files
  • Broken links (linking practices)
  • Duplicate content
  • Short Description or Notes
  • Alt tags on multimedia (images, video, audio, etc.)
  • PageViews
  • Unique Visitors
  • Bounce Rate
  • Page Authority

Track your content on the Internet, social networking sites, and contributions posted on other websites

Monitor the quality of your content as pertaining to topic, tone, consistency or compliance with your branding or marketing strategies

Assess and evaluate your content: keep, fix, improve, update, redirect, archive, remove, delete or trash

Use content analysis tools to get the job done if necessary (Excel, Content Analysis Tool, etc.)

Make an offline copy

If the job is too daunting, hire a Content Auditing Services Firm or a Content Audit Professional

The initial stages of the whole process can be time consuming and overwhelming but once you have a system in place that’s current and updated, you will be able to glean insight from all the information you’ve gathered and steer your website towards a richer, exceptional, more substantial, Google algorithm friendly content that will keep visitors coming back for more.

Bluehost Wins Best WordPress Hosting 2013

The Internet has given birth to many virtual businesses that exist without having an actual physical store, showroom, or office space to speak of. Glitches, downtime, hacks, and all other risks of online businesses can make or break any business, big or small. Time, money, transactions, and traffic can go down the drain in a matter of minutes once a website can’t be accessed. That’s why it is absolutely crucial to select a webhost that these businesses can absolutely rely on. One such web host that has a proven track record is Bluehost, winner of this year’s Best WordPress Hosting Award as awarded by WordPressHosting4U.com.

“This award is granted based on the reliability, security, WordPress page loading speed, WordPress knowledge of customer support team, and price value. Bluehost outperformed its competitors on the combination of all above areas, which makes it the best choice for bloggers, web developers, small- to medium size businesses.” – WordPressHosting4U.com editor team

Bluehost has been providing quality web hosting solutions to businesses and individuals since 1996 with the goal of providing outstanding services for the best possible price. Through constant innovation and service upgrades it has provided millions of website owners fast, efficient, affordable, and 100% WordPress compatible web hosting services throughout the years.

Whether you are an individual or a big business website owner, Bluehost has a complete web hosting solution for you. Features like unlimited disk storage, unlimited domain host, a drag and drop site builder, 24/7 US-based support, SSH Secure shell access, and so many other features such as CGI/Databases, Site Promotion efforts through search engine submissions, Free Website Scripts, eCommerce features including SSL secure server and various shopping cart options, Multimedia Features, and World Class Technology make Bluehost the top web host service provider that it is today.

Bluehost has an excellent overall uptime percentage of 99.99%.

Secure your website. Check out Bluehost.com today

Ecommere – Tap Into What People Are Really Buying?

THave you ever had this brilliant idea of a product that you just knew was going to sell like hotcakes but then flopped in the end? Have you ever considered tapping into the enormous income potential the Internet offers in terms of ecommerce but just didn’t know where to start?

Here are some of the many important insights shared by Ezra Firestone, ecommerce, SEO, and online media buying expert, and successful internet marketer of various products, real estate and training courses online, during the recently held Traffic and Conversion Summit held early 2013. Ezra’s vast experience and knowledge of landing page psychology, ecommerce user behavior and social media marketing has led to the success of many of Ezra’s ecommerce and online businesses.

According to Ezra,

“Someone is looking for a product. You show it to them. You don’t actually have to persuade them to buy it. They’re already looking for it. They buy it from you and then you ship it to them and they have something in their hands that they got from you.

It’s just like it’s such a good business model and it just felt really good and I could tell my wife’s parents about it and so I was just really happy when I stumbled across ecommerce and I kind of just went full-fledged into it and my put my 10,000 hours in because I had found a business model that really resonated with me.”

Why eCommerce and why sell physical products:

Ezra shares:

  • There are more buyers out there for physical products vs. info products
  • Ecommerce has highest value per visitor
  • First visit transaction – people buy the first time they come
  • Higher conversion rates
  • Higher perceived barrier to entry – less competition in niche
  • All work upfront. Finding marketing is hardest part. Ongoing work is traffic + testing
  • Easier to sell to customers
  • Ecommerce is a baby – only 8% of retail sales are done online and it’s growing 15% every year

Tips on how to address the most common concerns people have about getting into ecommerce:

  • Finding markets and evaluating whether to go into a specific market or not
  • Find developers of top carts who have done redesigns.
  • Find markets that lend themselves to return customers. ex. gift market, gift baskets, etc.
  • Find markets that lend themselves to multiple item orders where people are going to order more than just one thing at a time.
  • Find markets that look for products that are difficult to buy locally and meet their needs
  • Seasonal business that have a high season where people are willing to just buy, buy, buy
  • Try to choose products that aren’t super heavy to lessen shipping problems
  • There are great opportunities in markets that are geared towards women

2 Ways to make more money on your eCommerce site:

Get more traffic

  • The most important page on your store is your product page – the page that is displaying the products that you’re selling. Study how you can get maximum value for your product page.

Increase your conversions

  • What value are you bringing to the products? What value are you bringing to the marketplace beyond just listing the products?
  • Do you have a video talking about this product and showing its features and benefits?
  • Do you have a really rich description that talks all about not just the features of the product? Most people are talking only about the features. Who cares about the features? What people care about are the benefits of the product.
  • What value are you adding to the market? Are there education guides, informational guides on the products. You can add to the market beyond just listing the products is huge for conversion.
  • Do you have a frequently asked questions video? Do you have a video on your contact us page introducing yourself?
  • Do you have a shipping information video right there on your product page? Everybody wants to know what your shipping policies are.

According to Ezra,

“Create a relationship with your customers. I think that adding value to the marketplace is by far the highest leverage conversion lever that you have. Second is congruency. I see this is so big and so many people don’t do this. When someone clicks Add to Cart, it takes them to a page that looks nothing like the website they were just on. It looks nothing like the store that they were just on. You’ve got to have your shopping cart process look congruent to your website.

Otherwise you will just significant decreases in conversion. When people implement this, they often see a doubling in their conversion rates and then the third thing and I think what everyone knows about, it’s super hot right now, is video. Product videos convert. Sixty-four percent of the people who come to your website will watch that product video for an average of two minutes. Product pages that have videos on them convert at 164 percent higher on average. They work. You have to be doing video.”

Doing a video blog and blasting it out there on social media and getting it out in front of your customers that way and building a relationship and building engagement. What that does for us is it creates repeat sales. It creates community. It creates repeat business. It’s the third part of the puzzle. You need to be visible so you need people to know you exist. Then you need to convert them into buyers. That’s conversion.

More next week.

Popular WordPress Plugins Updated for Security

In an article on WordPress Plugin vulnerabilities, we mentioned that the top 50 most popular plugins were tested for security and vulnerability by Checkmarx, a leading provider in application security. The first scan was conducted in January 2013 where it was discovered that more than a third of the 50 plugins were vulnerable. The second scan, conducted in early June 2013, was performed on the updated versions of all plugins. However, only six of these updates were free of those previously found vulnerabilities. These were:

BuddyPress

– creates a social network for the organization. # Downloads: 1,319,743.

A BuddyPress Plugin is a program, or a set of one or more functions, written in the PHP scripting language, that adds a specific set of features or services to the BuddyPress site, which can be seamlessly integrated with the site using access points and methods provided by the BuddyPress Plugin API. BuddyPress allows easy modification, customization, and enhancement to a BuddyPress powered WordPress site. Instead of changing the core programming of BuddyPress, you can add functionality with BuddyPress Plugins.

BBPress

– forum software. # Downloads: 483,28. Alerted by Checkmarx to their vulnerabilities.

bbPress is forum software, made the WordPress way – simple to setup, fully integrated, multisite forum, simple interface, customizable templates, highly extensible

E-Commerce

– shopping cart plugin. # Downloads: 2,209,352.

WP e-Commerce is a free WordPress Shopping Cart Plugin that lets customers buy your products, services and digital downloads online.

WooCommerce

– an e-commerce store. # Downloads: 469,503

WooCommerce is a free, powerful WordPress eCommerce plugin. With the extendability of a huge catalog of commercial themes and extensions we have all the tools you might need to get your shop running. Transform your WordPress website into a thoroughbred eCommerce store, delivering enterprise-level quality and features whilst backed by a name (WooThemes) you can trust.

W3 Total Cache

– site optimization by caching. # Downloads: 1,450,980. Most likely fixed as part of a security overhaul following an external full disclosure of some vulnerabilities.

W3 Total Cache improves the user experience of your site by increasing server performance, reducing the download times and providing transparent content delivery network (CDN) integration.

Super Cache

– site optimization by caching. # Downloads: 3,984,976. Most likely fixed as part of a security overhaul as with W3 Total Cache.

A very fast caching engine for WordPress that produces static html files. This plugin generates static html files from your dynamic WordPress blog. After a html file is generated your webserver will serve that file instead of processing the comparatively heavier and more expensive WordPress PHP scripts. Supercache really comes into it’s own if your server is underpowered, or you’re experiencing heavy traffic. Super Cached html files will be served more quickly than PHP generated cached files but in everyday use, the difference isn’t noticeable.

Note: Downloads statistics are as of the time of the tests.

Awesome New Themes for June 2013

Orange Core

If you’re looking for a theme that can do a lot to meet what a host of clients need then you definitely want to check out Orange Core. This multi-purpose theme is great for business and corporate sites although it does have excellent portfolio capabilities too. Awesome presentations may be done using the panoramic full-width homepage slider. Built in pricing tables, service pages, column variations and other page templates included are great tools necessary in building business and corporate sites. Orange core can be a great way for potential customers to get information about your business using these features. Orange Core is optimized for mobile and touch screen devices and is built on twitter bootstrap.

Vernum

Vernum is a clean, modern and powerful One Page Parallax theme that can virtually be what you want it to be. This theme has a drag and drop page builder to help you create the pages you want. Vernum also uses the parallax effect for added drama as you scroll down the page. In addition to these, Vernum uses retina ready graphics, is responsive, has great blog and portfolio capabilities, and uses CSS3 animations. It is flexible enough to meet the demands of websites of different kinds.

WP Education

WP Education is a premium theme designed for schools and educational institutions. Many educational institutions suffer from unimpressive websites. WP Education is a viable solution to add that professional air to any academic institution. Aside from the normal blog and gallery capabilities, schools can use this theme as an administrative and organizational tool to publish available courses, their descriptions and comments, and even process applications from prospective students.

Universfolio

Universfolio is a responsive multipurpose theme you can use for business or for pleasure. Whether it’s a corporate website, a personal blog or a creative portfolio, Universfolio has something for you. The theme uses the popular and powerful Revolution Slider to give you stunning slide transitions and layered 3d effects. This allows you to present eye catching slideshows to make casual visitors stay on your site longer. The theme also has awesome portfolio and blog page templates to showcase your work and keep visitors up to date with what’s going on. Universfolio is WooCommerce ready giving your site extra ecommerce capabilities.

JP Animated vCard Theme

JP is a cool and modern vCard WordPress theme for the creative professional. It’s got everything you need to create a good first impression on visitors, current clients, and potential clients. It’s simple and clean menu system allows you to navigate through the whole site without much fuss. It includes a great portfolio that allows you to showcase images, videos and other media projects on your site for interested parties to look at. You also have a blog page so visitors can get an insight on how you approach projects and tasks. This theme also has a Services Page and a Contact Page for those interested in hiring your services.

Lambo Photography Theme

If you are a photographer wanting to setup your own website or wanting to revitalize your existing one, check out Lambo. Lambo Premium WordPress Theme gives you special ways of showcasing your photos and images. This theme is perfect for the photographer or graphic artist who wants his/her work presented to potential clients artistically. The theme’s homepage slider is designed so that the graphic gives you the semblance that you are looking through a lens. The full screen slider presents your works in a choice of sliders including one with the popular Ken Burns effect.

Realia

Realia Premium WordPress Theme is a real estate and property rental theme ideal for real estate agents, brokers and professionals. This theme allows you to manage properties for sale or for rent so that potential buyers can go to your site and look for the property they desire and easily find it. This google map integrated theme allows visitors to search according to location based on defined filters like: number of baths, price, whether for sale or for rent. This theme has a dedicated page for each property with a description, an image gallery and a google map indicating its location. An inquiry form is conveniently located on the sidebar to facilitate contact with a broker. Property owners can submit their properties for sale. Theme supports IDX infrastructure trusted by professionals in the real estate industry.

Conversion Hacks: Increasing Click Rates

If you are running an ecommerce site, a money site, or a monetized website you need to understand Click Through Rate (CTR) and how to use it to your advantage. The click-through rate (CTR) is the number of unique clicks on links in an email message divided by the number of delivered email messages in a campaign.

The purpose of click-through rates is to capture customers’ initial response to websites, whether it be to buy a product, read an article, watch a music video, or search for a service.

According to Google,

“A high CTR is a good indication that users find your ads helpful and relevant. CTR also contributes to your keyword’s Quality Score which can affect your costs and ad position.”

Although generally, there is no ideal click through rate that can be used as a standard because there are several factors that come into play in every ad campaign that can affect its effectivity. The best thing you can do is to observe and experiment as to what works best for your business. Be a student of your market and study the behavior and responses of your target demographic to the ad campaigns you serve them.

How can you improve your CTR? Here are some strategies shared in the Traffic and Conversion Summit which you can try to improve your CTR stats:

Timing Your Email Deliveries

For email marketing, timing when the email is sent to the subscriber is very important. Some say that the best days are between Tuesdays and Thursdays. The best time to deliver your email may vary depending where you are from but you have to determine the: best time and the best days when you receive the highest results. Short mails usually result in higher CTRs. Tip: Weekends are great for low-dollar and lead-gen offers.

Link Placement

Another important factor to consider is where the link is placed. Strategically, links can be placed in the: intro of the email (1st paragraph), the body (middle), and the close/p.s. sections. Visibility is key. Place ads as close to your most important content as possible. Try to keep your page clean and avoid cluttering it with blinking ads that could lead to banner or ad blindness.

Image Placement

Image placement is also an important factor to increasing your CTR. Make sure that images are clickable. Images of videos are more likely to get clicked. A screenshot of a video with play button works best for video sales letters.

Don’t be afraid to redesign, change or replace an ad or a strategy if it is not working well. Monitoring your statistics and close observation of consumer behavior towards your marketing campaign will give you the clues you need on how to improve your Click Through Rate as you go along.

WordPress Theme Clubs: 2013 Edition

If you’ve been around the WordPress community for quite some time, you surely are familiar with WordPress theme clubs, popular or otherwise, and how they work. For those just getting their feet wet regarding everything WordPress, check out our previous article, What is a WordPress Theme Club for a quick run through on theme club basics.

For the WordPress newbie, here are some of the more popular and still active WordPress Theme Clubs to explore.

Elegant Themes

Elegant Themes is one of the most popular WordPress theme clubs, with over 170,000 customers. They currently have more than 81 themes, releasing new themes regularly. Elegant Themes offers its members access to a variety of themes that range from portfolio themes, to business themes, to blogging/news themes, to eCommerce themes, to personal themes. Their themes have a distinct style that combines aesthetic and function seamlessly. Elegant Themes offers 3 different membership packages: Personal, Developer and Lifetime options with access to more than 81 themes, shortcodes, and other benefits.

StudioPress

The Genesis Framework and child themes by StudioPress have been around for quite some time as well. Founded by Brian Gardner (Copyblogger), StudioPress has been churning high quality coded WordPress themes for years. StudioPress is different from Elegant Themes in that they sell themes individually in addition to the club membership. With over 86,000 members and 43 themes for a one-time fee of $349.95 which includes lifetime access to all of the current StudioPress themes, all future themes, and updates to all themes as they become available.

ThemesKingdom

Themes Kingdom offers all of their themes (currently 47 themes), plus 1 plugin (Scebo, for a customer support system) for $50 per year. Members can use the themes on an unlimited number of domains, including on client websites. Themes Kingdom members get access to attractive themes in a wide variety of categories, including portfolio themes, business themes, blog themes, news themes, and more.

Organic Themes

Organic Themes was founded in 2009 by David Morgan and Jeff Milone and was developed as an expression of their personal lifestyles. Their design approach lean towards the more professional look sans the excessive flashy effects, gradients, drop shadows and other bells and whistles commonly seen in the web design world. They are committed to clean code, with just the right amount of theme options which translate into faster load times, setup and customization. Organic Themes offers a variety of premium WordPress themes for artists, businesses and bloggers.

ThemesTown

ThemesTown is one of the new kids on the block that’s worth watching. If their impressive and creative website design is a gauge of what can be expected from them, then there is much to look forward to. Right now, they are building up their depository of homegrown exclusive premium themes but while you are waiting, you can also check out their huge list of the best free WordPress themes that have been culled from what’s out there. Membership rate is pegged at $55 one-time fee, with no monthly dues and no future charges.

Foxy WordPress Theme from Elegant Themes Is Here

Foxy Premium WordPress Theme is one of the latest releases by Elegant Themes and it is foxy indeed. This theme combines beautiful design with powerful function all in one neat little package. With all the features this premium theme has, it could very well be your one stop shop WordPress theme for business websites.

Whatever you are looking for in a WordPress theme, this one has it with a little bit more. You get all the page templates you need to set up great portfolio pages, a blog, an image gallery, a sitemap, an advanced search page, and a contact form. Not only do you have all these flexible and customizable templates useful for corporate or portfolio websites, you also get built-in e-commerce capabilities that take your website up another notch.

What’s in the box? A look at the homepage and you can tell the well thought out design process that the theme went through. The use of vibrant colors and elegant text layout are enticing and encourage interactivity. The homepage slider beautiful and functional and gives you a platform to throw out your message and get casual visitors to stay a bit longer. Text boxes for summaries are adequately spaced and can be used as tools to develop interest in your business and your products. A strategically located sign-up button is useful in building a loyal customer base. Built in shortcodes also give you flexibility to customize the theme even further with design elements such as tabs, columns, colored boxes, etc.

Foxy Premium WordPress Theme fully integrates ecommerce functionality and is compatible with the WooCommerce plugin, giving you an elegant yet fully functional e-commerce solution right out of the box. This theme runs on HTML5/CSS3, is also localized for easy translation, is responsive and looks beautiful even on handheld devices.

Features:

  • Responsive Design
  • Theme Options
  • Shortcodes
  • Page Templates
  • Unlimited Color Schemes
  • Secure and Valid Code
  • Complete Localization

Foxy Premium WordPress Theme includes perpetual updates, unparalleled support, and access more than 81 high quality WordPress themes included in every Elegant Themes membership.

Get Foxy And 81 More Themes for $39

Interesting WordPress Themes April 2013

Academy (Online Education)

Turn your website into a functioning e-learning solution with Academy Learning Management Theme from ThemeForest. This premium wordpress theme takes the elegant form of an ecommerce site and tweaks it to meet the needs of the e-learning market. Share, sell and promote your knowledge online effectively. This powerful theme includes features and functions to help you manage course offerings, rate their popularity, and publish subscription plans aimed to reach your target market. This theme includes a powerful options panel that allows you to create courses and lessons.This theme provides awesome features for creating online courses, such as extended user profiles, rating system, questions system, file attachments, embedding self-hosted media, tracking course progress, WooCommerce integration and more.

Responsive Knowledge Base & FAQ WordPress Theme

For the business or website that exists to help people make the most of their computing experience, Responsive Knowledge Base is the perfect theme to use. This premium WordPress theme was built for support providers as a first line response solution for clients seeking answers to their problems, technical or otherwise. This theme acts as a knowledge base or depository where visitors can search your site for solutions to their issues. Users can browse through Q and A pages, articles and similar material or do a live search (jQuery TypeAhead powered) to help them identify their problems and find solutions.

Rescue – Animal Shelter Theme with Petfinder Support

Animal lovers unite! Rescue Premium WordPress Theme is a theme built with a specific purpose – to get animals adopted. Outstanding pet-related WordPress themes are few and far between that’s why Rescue is a special theme pet lovers can find a home in. What makes it more unique is the built in Petfinder API support that allows you to easily sync your pets from your Petfinder profile to your WordPress install. Petfinder is an online, searchable database of animals who need homes. It is also a directory of more than 13,000 animal shelters and adoption organizations across the U.S., Canada and Mexico.

GymBoom (Fitness)

If you are in the fitness business or if you own a gym, a health club, or a wellness center, check out GymBoom, a responsive fitness theme with a built in dynamic calendar to manage training schedules for those serious health buffs and fitness addicts. This responsive theme also sports a unique diagonal slider created with the slider creation tool. It’s got useful shortcodes to post lists, highlight text, create multiple columns and more. You also get two homepage option styles: one with a slider and a page styles option. Gymboom includes a google map shortcode integrated in the widgetized footer section.