Google Author Rank – Does Google Know You?

Building an authority site is much like pursuing a traditional career. The only difference is the arena. For the web professional, the career path is via the digital workplace. In the not so distant past, Google’s ranking results came from SEO tactics that were not always reflective of the quality and the value of the websites that managed to achieve the #1 SERP spot. Keyword stuffing, thin content, excessive backlinking, and other techniques pushed websites to the top while other legitimate, high quality, killer content websites suffered in obscurity several Gooooooogle pages away. False authority.

Fast forward to today, after numerous pagerank casualties from several algorithm updates – the Panda, Penguin, Hummingbird – Google has managed to steer the internet bull by its horns and is slowly making it ‘behave’. Generally, websites that employ black hat SEO tactics and other non-Google approved techniques get ‘slapped’, while on the other hand, legitimate websites get rewarded. The playing field is slowly being leveled. The name of the game today is author rank. Google has been slowly implementing it and so should you.

Author Rank, Google Authorship, Google+, and rel=author

Othar Hansson describes the rel=author markup as an HTML5 link attribute saying that the other side of this link represents the author of that page where the link is coming from. What will you get when you implement rel=author ? Your photo may show up next to the search engine results. Hansson says that Google uses it to provide authorship information and that it also hopes to use this markup information as a ranking signal. This markup will also provide information regarding credibility and knowledgeability of authors – hopefully creating a feeling of trustworthiness regarding their posts & sites.

Tips on how to implement rel=author on WordPress:

  • Make sure you’re using the latest version. If your template allows a byline with an author URL, this will let you add rel=”author” to your post byline.
  • If your blog has an About page, you can modify its link to include rel=”author”.
  • If rel=”author” is disappearing from your profile page, you can enable rel=”author” in author bios.

(source: Google Webmaster)

You can also choose to install a WordPress authorship plugin like Google Author Link to make it easier and simpler to manage your Google Authorship links.

Google’s webmasters blog states,

Google is piloting the display of author information in search results to help users discover great content. This feature is being rolled out gradually and will be implemented algorithmically, so author information will not always display in search results.

To identify the author of a blog or article, Google checks for a connection between the content page (such as an article), an author page, and a Google Profile. Authorship markup uses the rel attribute (part of the open HTML5 standard) in links to indicate the relationship between a content page and an author page.

A rich profile is not only a great way to share information with users, but it also gives Google information we need to better identify you as the author of web content.

You can setup your Google author profile using Google Plus. This will help you build your reputation as an established author and will help put your site on the map. Once you establish your credibility, anything associated with you will be considered trustworthy and worth paying attention to. This will trigger Google to notice you and it tells them you are someone who knows and writes quality content – an authority or expert – on a particular subject and will eventually result in better SERP ranking results and higher CTR for you and your website.

Check out this interesting article – Author Rank by AJ Kohn.

WordPress Plugins and Widgets To Help You Manage Your Content Efficiently

Managing large volumes of content can be quite a task if not managed well especially if you are handling multiple contributors, authors, and guest authors. Here are some useful WordPress plugins to help you streamline and monitor your content activities:

Postrunner

Postrunner is a guest posting system connecting authors with site owners. This plugin facilitates the process of hooking a WordPress site into Postrunner to receive guest posts. PostRunner streamlines the guest posting process for authors and publishers who want to share content, but don’t want to deal with the normal prospecting, pitching, and negotiating traditional guest posting requires. Authors get abundant guest posting opportunities; publishers get quality content for their blog or website while maintaining total editorial control.

Really Simple Guest Post Plugin

Really Simple Guest Post Plugin allows your visitors to submit posts even without registration (as a guest author). Anyone will be able to submit post and it will be added automatically as a pending post for review, approval or rejection. Posts will be directly saved into WordPress database and will show up in Admin Dashboard as pending post with given Title, Description, Category and Tags.Moderator will be able to review and approve them as needed. Authors Name, Author url and email will be added as custom field.

Frontend Publishing

Frontend Publishing is a lightweight plugin that allows you to accept guest posts/articles without giving your members access to the sensitive WordPress control panel. It will automatically filter out all the posts that don’t meet the submission guidelines of your website. It can be a huge time saver if you have a very popular blog or article directory. You can allow members with a certain user level to publish posts instantly. All other posts are added to the ‘pending’ queue.

Custom Content Type Manager

The Custom Content Type Manager (CCTM) is a WordPress plugin that allows users to create custom content types (a.k.a. post_types) with virtually any type of custom field. This plugin allows users to create custom content types (also known as post types) and standardized custom fields for each, including dropdowns, checkboxes, and images and more. You can select multiple images, posts, or media items and store them in a single field making it easy for you to store a gallery of images or long lists of values. This plugin also lets you export and import your content definitions, making it easy to ensure a similar structure between multiple sites.

Ajax Content Filter

Ajax Post Content Filter allows you to filter your content with a drop down box. Just install the plugin, activate and open the ACF Posts located in the left side menu bar. You will need to add new ACF posts by filling up the post title and placing your content in the editor then publish it. Simply put the shortcode [ACF] in a page or post in admin. You can also put the shortcode ajax_content_filter() in your template file and you will get the simple dropdown box on your page at front side.

Fancier Author Box

Give identity to your single or multi-author WordPress website with Fancier Author Box – a WordPress plugin that allows you or your authors to connect with your audience on all levels and encourages people to read the author’s bio and engage on major social networks. You can modify display settings and color settings according to your preferences.

Editorial Calendar Plugin

The Editorial Calendar Plugin gives you an overview of your blog and when each post will be published. You can drag and drop to move posts, edit posts right in the calendar, and manage your entire blog. See all of your posts and when they’ll be posted. You can drag and drop to change your post dates, manage your drafts with our new drafts drawer, quick edit post titles, contents, and times, publish posts or manage drafts, easily see the status of your posts, manage posts from multiple authors.

Custom About Author

This plugin acknowledges authors for their post by displaying a brief biography about them at the end of their post. It is perfect if you have multiple guest bloggers on your website and they do not each have a user account. It also gives an added incentive for bloggers to write guest posts on your site. Multiple custom profiles can be created and they take preference over website user profiles. You also have the option to specify a specific profile to display for each post. Custom profiles are completely configurable, it can include links to social media (such as Twitter, Facebook, LinkedIn & Google+) or you can specify any HTML/text you want to display. This plugin displays the author profile at the end of the post. It gives you have the option to display the author’s website user profile or a custom profile.

WP Biographia

This plugin allows you to add a customisable biography to posts, RSS feeds, pages, archives and to each post on your blog’s landing page as well as via a widget in your sidebar. It integrates out of the box with the information that can be provided in each user’s profile and supports custom post types. Display of the Biography Box can be hidden on a global or per user basis for posts, pages and custom post types as well as on a per category basis.

Running Out of Content? Content Curation Might Be Your Answer

Have you ever gone down a supermarket aisle and just labored at the thought of choosing which cereal box to choose from the dozens and dozens of flavors right before you? Or what about a candy store? A bag shop? A book store? Having so many choices can be pretty overwhelming.

Imagine the Internet is as wide and as deep as the Pacific Ocean – filled with letters, words, images, music, videos, games, information, spam, bacon, and everything else you can think of. All this content begging for you attention and yet you don’t know where to start, which to choose. So many choices. In the end, you end up with nothing. What if someone filtered out all the stuff irrelevant to you and presented you with the best of the content you are interested in and then served it to you on a silver platter? Convenient, don’t you think? This process of sorting through the vast majority of content on the web and presenting it in a meaningful way is called Content Curation. (Neil Patel, Kiss Metrics)

What is Content Curation?

Content curation is hand selecting content created by other sources and sharing them with your community. Best done when whoever is curating adds their own explanation for sharing, reaction or opinions.
– C.C. Chapman author of Amazing Things Will Happen and co-author of Content Rules.

According to Michael Kolowich of KnowledgeVision,

Content curation is a way to view the world through an expert’s eyes. A great curator selects from a great many sources, is clear on mission and scope, is consistent on selection criteria (“most thoughtful”, “most original”, “funniest”, “latest”), adds value with indexing and/or commentary, gives credit where credit is due, and shares generously with his/her sources.

“… Content curation also pulls from many sources. However, instead of automatically posting every piece of content pulled in there is a manual filtering and sorting process that takes place in order to select only the most valuable pieces of content for a given audience. Curation also involves adding helpful annotation that frames the information already provided from the original source in such a way as to add additional value and/or understanding.” – (source: Nathan Weller, ManageWP)

We know that the name of the game today is delivering high quality relevant content on a regular basis. Google demands this. Google rewards this. Unfortunately, the reality is, your content creativity well can sometimes run dry. And when that happens what do you do? Many websites turn to content curation. Is it a valid option?

At SXSW 2013, WordPress CEO Matt Mullenweg stated that content curation along with long form content would be one of the key areas of focus for his company in the future.

Of course there will always be detractors and those who will argue against it in favor of original content creation and this is normal. However, websites will benefit when content curation is layered with content creation – adding a different dimension and variety to the usual fare being dished out.

Curation tools, websites, and plugins are readily available and have made it simple and easy for anyone to curate content and distribute it within seconds. If you are interested in integrating content curation into your WordPress site, check out one of the more popular ones, Primal for WordPress to help you get started in the right direction in no time.

Tips on How to Build Your Authority Site

Building a high ranking authority site is two-fold. Not only do you aim to make your domain rank well but you need to make sure that you also work on the individual pages of your website. This means that as you continue to add quality content to your site, in tandem with your SEO efforts, both your domain and page authority should be progressively increasing in both rank and authority.

There are a few things you need to make sure happens on your website as you slowly build your way up. Here are some tips on what you need to do:

Increase user time on site by:

  • using strategically located video – video usually located in the middle of the post tend to make readers go through the whole post as opposed to one located at the top.
  • placing related links in the middle of the content – notice how many of the mega websites have links to related articles sandwiched within the main post
  • using scrolling galleries where the user does not have to leave the page – eg. Mashable

Post high quality content regularly. In Google’s eyes, high quality content = high quality site. What counts? Here are Google’s guidelines:

  • Would you trust the information presented in this article?
  • Is this article written by an expert or enthusiast who knows the topic well, or is it more shallow in nature?
  • Does the site have duplicate, overlapping, or redundant articles on the same or similar topics with slightly different keyword variations?
  • Would you be comfortable giving your credit card information to this site?
  • Does this article have spelling, stylistic, or factual errors?
  • Are the topics driven by genuine interests of readers of the site, or does the site generate content by attempting to guess what might rank well in search engines?
  • Does the article provide original content or information, original reporting, original research, or original analysis?
  • Does the page provide substantial value when compared to other pages in search results?
  • How much quality control is done on content?
  • Does the article describe both sides of a story?
  • Is the site a recognized authority on its topic?
  • Is the content mass-produced by or outsourced to a large number of creators, or spread across a large network of sites, so that individual pages or sites don’t get as much attention or care?
  • Was the article edited well, or does it appear sloppy or hastily produced?
  • For a health related query, would you trust information from this site?
  • Would you recognize this site as an authoritative source when mentioned by name?
  • Does this article provide a complete or comprehensive description of the topic?
  • Does this article contain insightful analysis or interesting information that is beyond obvious?
  • Is this the sort of page you’d want to bookmark, share with a friend, or recommend?
  • Does this article have an excessive amount of ads that distract from or interfere with the main content?
  • Would you expect to see this article in a printed magazine, encyclopedia or book?
  • Are the articles short, unsubstantial, or otherwise lacking in helpful specifics?
  • Are the pages produced with great care and attention to detail vs. less attention to detail?
  • Would users complain when they see pages from this site?
  • (source: Google Webmaster Central)

Go social. Increase your website’s visibility by building and expanding your social network. Be creative in creating post/social network headlines and give people a reason to share your content. Target virality.

Try these tips and see how it works for you. We’d love to hear your stories on how these have helped. Do share.

Excellent Resources for Free and Premium Micro Stock Video Footage

Video is an excellent visual eyecatcher making it an effective marketing tool. It generates curiosity and is a perfect hook to grabbing the attention of website visitors. If you are not so video savvy or simply don’t have the time to shoot videos yourself, here are some outstanding resources for micro stock video footage for your website.

Videohive

VideoHive is an Envato Marketplace where you can buy and sell royalty-free footage and motion graphics, After Effects Project files, motion graphics, and dvd menus starting at just a few dollars. Items are priced on the complexity, quality and use of the file. You can also get a free featured video file monthly when you sign up. Registration is free.

Pond5

Pond5 is a stock media marketplace with over 1.9M stock video footage to choose from. Prices start at $5 for video which tend to be among the lowest in the industry because they are are set by the artists themselves who earn a much higher percentage than they do elsewhere. Free weekly stock video clips.

iStock by Getty Images

iStock started with just a handful of photos in 2000 but now offer vector illustrations, videos, music and sound effects. All iStock files are royalty-free1, which means you only have to pay once to use the file multiple times. iStock has 3 types of licenses : standard, editorial use only, and extended license for all their multi media stock. Free video given away monthly.

Sony Pictures Stock Footage

Sony Pictures Stock Footage is the stock footage arm of Sony Pictures Entertainment, provides advertisers, corporate video producers, and entertainment productions access to over 120,000 stock footage clips. All of the clips in the Sony Stock Footage collection were originally filmed for Sony Pictures feature films (Columbia Pictures, TriStar Pictures, Screen Gems, & Sony Pictures Home Entertainment) and Sony Pictures Television productions (previously known as Columbia TriStar Television). Sony Stock Footage content is available on 35mm, HD and any other digital format. Sony Pictures Stock Footage offers a wide range of rights managed clips with pricing determined by the exact licensing terms you require for your production.

Video Blocks

VideoBlocks.com is a subscription-based (monthly) website that provides members with unlimited downloads of stock video, motion backgrounds, production music, sound effects, special effects, After Effects templates and much more. Instead of charging per download, members are given unlimited access and are allowed unlimited download rights to royalty free multi media clips that can be used on all types of video productions and projects.

Fotolia

Fotolia is the first worldwide microstock organization to offer both crowdsourced and professional images on one site. Their crowdsourced library includes millions of royalty-free images, vectors, illustrations and video footage clips. All video footage clips on Fotolia are royalty free, and can be added to your commercials and presentations without time limits or restrictions on the number of copies you distribute. Fotolia requires you to use your credits to download images, vector illustrations and video footage. You can also download with a subscription plan and benefit from amazing volume discounts.

One Page WordPress Themes – October 2013

One Page WordPress themes are becoming quite popular lately. Not only do these ultra simplified and straightforward themes look brilliant but they are also faster loading. Some say they also produce higher conversion rates. Here are some of the latest One Page WordPress themes you need to check out:

GoBlack One Page Parallax WordPress Theme

GoBlack Premium WordPress Theme is a clean and modern single-page portfolio styled theme ideal for the promoting services of creatives, design agencies, or creative freelancers in a professional manner. This 100% fully responsive theme was built in HTML5 and CSS3 using Parallax javascript to create the animated parallax image effects that make it engaging and dynamic. GoBlack features include the revolution slider, unique portfolio scroll animation, smooth tabless design, fentancy black color schemes, and so much more.

Prisma One Page Responsive WordPress Theme

Prisma Premium WordPress Theme was developed with a goal to provide a quick solution to create an impressive modern website with an easily editable layout without sacrificing unique aesthetics. This bold, fully responsive one page theme built with Bootstrap 2.3.2 is easy to customize and includes features such as: filterable portfolio with integrated Fancybox, animated retina-ready splash menu, and also single page layout with stand-alone page setup option among others.

Flavor One Page Parallax WordPress Theme

Flavor Premium WordPress Theme is a warm and classic looking one page premium theme that will surely make your portfolio stand out. The generous space dedicated to presenting images (filterable) is readily accessible and gives visitors a very good idea of the quality of your work. Salient features of this theme include: modular homepage – layout sections + layout shortcodes, smooth tabless design, parallax effect, flexible grid system built with Bootstrap, among many.

Webmakers One Page WordPress Theme

Webmakers Premium WordPress Theme is a single page, clean and minimalist style WordPress theme recommended for creatives, freelancers and agencies. This theme comes with 5 pre-made theme skins, powerful theme options with ability to change typography, unlimited style settings for colors, fonts, and other design elements, a custom plugin based shortcode generator to build theme element easily, a built in ajax contact form, to name a few.

Cingle Responsive One Page WordPress Theme

Cingle Premium WordPress Theme is a clean, responsive multi purpose One Page WordPress theme ideal for a range of web uses. This premium theme will work well for business or corporate portfolios, creative agencies, design professionals, or even freelance professionals who want a more flexible theme to meet their various needs. Cingle features an ultra responsive design (enable/disable), sticky navigation, light and dark styles, parallax, Google Analytics tracking code, unlimited theme customization options, etc. to get your website to where you want it to be.

Simple Easy Parallax Retina WordPress Theme

Simple Premium WordPress Theme is an impressive, modern and yet very easy to use flat design WordPress theme with both single page and multiple page layout options. This fully responsive theme inspired by cool metro colors and built with Bootstrap includes features such as: mobile optimized parallax feature, animated contents, retina display optimization, touch optimized responsive layout, filterable expanding portfolio, and fully tested it on iPhone 5, iPad 4, S3 android and Windows Phone.

Visia Responsive One Page Retina WordPress Theme

Visia Premium WordPress Theme is a beautiful, minimalist, fully responsive retina ready single page WordPress theme that will surely impress your visitors. This premium theme includes a separate blog section and is suitable for any kind of creative or business use. Visia is highly optimized for both mobile and desktop platforms and uses a lazy-loading support for images, assets and compression of all required scripts for lightning fast loading time. It also features a built in custom thumbnail cropping tool to help you control images you need to highlight for your posts.

Omni One Page/Multi Page Parallax Flat WordPress Theme

Omni Premium WordPress Theme is a high quality, flat and full responsive WordPress theme for creative businesses or photographers. This Bootstrap built modern theme gives you 5 amazing header options to choose from (portfolio, revolution slider, video, parallax, layer slider).You can add unlimited pages and separators to each page and customize them according to your own preferences.You also have a choice between the One Page and the MultiPage version which can be easily switched in the Admin panel.

Elegant Themes Releases First Ever Free WordPress Theme

Great news from Elegant Themes! Elegant Themes just released it’s first ever FREE WordPress theme and it is a gem. Check out Serene – a clean, minimalist and absolutely beautiful blogging theme that will surely inspire your writing muse. Its modern and yet elegant design create that easy to read feel that will make visitors want to linger a little longer.

Customizing is definitely easy using the Theme customizer giving you freedom to be creative with it and match your blog to your personality and writing style. Capture your every mood in every post with the use of any of the available 6 post formats to choose from (article, gallery, audio, link, video, and quote). Post on the go and be confident that your blog will look amazing on any mobile or handheld device because of this theme’s responsive design. Organize your posts and color code each section or post type with custom colors and select fonts. The theme’s overall typographic style is clean and conducive to encouraging reading. Prefer some other type of font? You can easily change it to any of your font preferences in the theme’s admin panel. Social networking is also a breeze with the built in social networking buttons that can easily be configured in the Customizer panel.

Overall, you get the tried and tested Elegant Themes quality with all the basic things you need to set up an amazing looking blog at absolutely zero cost. This free WordPress theme includes features such as:

  • nElegant Design
  • Secure and Valid Code
  • 6 Different Post Formats
  • Browser Compatibility
  • Unlimited Colors
  • Unparalleled Support

Serene Free-mium WordPress Theme is available for download in the WordPress.org WP theme Directory. An exclusive version with additional bells and whistles will soon be made available to Elegant Themes members and subscribers.

Get Serene Now For Free!

Cool Blogging WordPress Theme From Elegant Themes

We all have a story to tell. Simple, funny, sad, challenging, happy – everyone has an opinion, a point of view, a story. That’s why blogging will always be here to stay and that’s why people secure their own dot coms as an avenue to voice their stories. As such blogs, need to visually reflect the author’s persona giving him or her the platform to share and present text and media content effectively to visitors who are drawn to our site.

Fable Premium WordPress Theme is a theme conceptualized to help us tell our story to a worldwide audience. An important method employed in this theme is the use of post variation, allowing visitors to distinguish one post after another. The theme is also designed for easy reading as it employs a full width, long format style turning your scrolling into a pleasurable journey. Subtle emphasis on your content is achieved by using bold types giving your content a non-overpowering full screen attention.

Fable comes with an options panel for convenient and powerful customization features. You also have the option to use shortcodes for more complicated customization. Ready page templates are also available for those who’d like to put the theme up and running in no time. Fable is responsive and adjusts to the smaller displays of mobile devices.

Features:

  • Responsive Design
  • Theme Options
  • Shortcodes
  • Page Templates
  • Perpetual Updates
  • Secure and Valid Code
  • Browser Compatibility
  • Complete Localization
  • Unlimited Colors
  • Unparalleled Support

Fable Premium WordPress Theme includes perpetual updates, unparalleled support, and access more than 80+ high quality WordPress themes included in every Elegant Themes membership.

Get 86+ WordPress Themes For $39!

Authority Blogging with Tim Young and Eric Prelic

Authority Blogging Defined

Authority blogging is a deliberate effort to publish quality content with the goal of establishing credibility, expertise, and authority over a specific area or topic whether by single or multiple author(s)/blogger(s) with the objective of growing, influencing, and filling the needs of, and expanding a niche fan/user base.

Authority

  • the power to influence others, esp. because of one’s commanding manner or one’s recognized knowledge about something
  • the confidence resulting from personal expertise
  • a person with extensive or specialized knowledge about a subject; an expert

Here are some of authority blogging highlights shared by Tim Young and Eric Prelic during one of the breakout sessions at the Traffic and Conversion Summit 2013 held early this year:

  • Great writing doesn’t happen overnight
  • Preparation is key
  • Learn, test, and retest
  • Be ready to evolve
  • Writing isn’t everything, it is the product of everything.
  • Gain as much knowledge as you can and check nonstop what is working on the web.
  • Check out what topics are trending, how it applies to your business, and write about it from your perspective or point of view
  • Be original. Don’t steal photos, rip off someone else’s blog, or claim content as your own.
  • Be on the lookout for new and potential writers, authors, bloggers, and influencers. Be open to guest bloggers who can write for you.
  • Be Personal. Use personal pronouns “you, your, me, my, etc.”
  • Learn from your mistakes
  • For WordPress users: Install Jetpack and monitor stats, metrics, trends, traffic data. See what your readers are responding to and don’t be afraid to junk what’s not working
  • Maximize social media efforts like Facebook, Twitter, etc.
  • Check your website’s load time

Be entertaining. Having a strong opinion may attract enemies but it also drives traffic and creates an audience. Don’t be afraid to attract enemies.

Blogging is currently one of the best sources of free traffic and is one of the fastest ways to grow readership on a specific subject. Publishing good content establishes your “expertise” in your chosen genre. This quality content signals Google to send you traffic which further establishes your blog authority which translates to increased web traffic which can be funneled and converted into an email subscriber base later on.