Rules of Engagement – Writing to Engage your Audience

Content is the lifeblood of the information age and attracting the audience you want is only a result of the content you provide. The proof of the pudding is in the eating. The popularity of your blog is highly dependent on the quality of “pudding” you provide.

Below is a list of articles that may be helpful to those who want their content to be more engaging:

8 Great Blog Writing Ideas for Engaging Content (Amanda diSilvestro)

This article outlines ways to engage the audience based on the premise that people comment in order to disagree. This writing style should involve a good understanding of the audience and a deliberate introduction of controversy into the post. The post usually ends with a question and begins with a question.

5 writing tips for engaging your blog audience (Laryssa Wirstiuk)

To engage your audience, your post has to be written such that narrations are as concrete and specific as possible. This appeals to an audience that has itching ears for a beautiful story. In addition, writing has to be in conversational-dialog fashion, as opposed to a monologue or lecture. It incorporates the use of thought provoking quotes, good transitions and appropriate multimedia.

How to write engaging blogs people want to read – (Beanstalk, Inc.)

People go to the internet primarily to seek information, to find meaning or engage in a dialogue rather than to be lectured upon. A good blogger must be aware of this and must address his/her audience directly. Writing must be active and made up of shorter sentences to sustain reader interest. The general objective is to help out a “neighbor” seeking information rather than to write a self-absorbed literary soliloquy.

How to write great blog content @Problogger

Sometimes all you need to start is a finger to point you in the right direction. This is a great resource shares different resources on how to: get started writing, explore different writing techniques, establish your own writing workflow, find and sustain your motivation, and make your blog stand out by following basic content creation principles.

WordPress-Friendly Ghost Themes

Ghost started out as a Kickstarter project by John Nolan with the goal of creating

… a blogging platform with all the open source benefits of WordPress, but simpler in every way, and just focused on publishing. Ghost is unique in its philosophy of focusing entirely on publishing. Everything about the administrative system is designed around making writing simple and pleasurable. Everything about the theme system has been created to facilitate personal blog, magazine, and news themes.

The biggest difference between Ghost and other platforms from a technological point of view is that it’s built entirely in JavaScript. A modern technology stack means that Ghost can push the boundaries of what’s possible with the web. You can install and run a blog on a 16MB USB stick, a Raspberry Pi, or a high powered Virtual Private Server.

Although this new ecosystem is fairly new compared to WordPress and may not appeal to everyone’s liking, there have been several beautiful and interesting themes that have been released with a WordPress version counterpart. Here are a few of these Ghost-inspired WordPress themes that you can check out.

CASPER

Casper WP theme, is essentially a port of the gorgeous default theme from the Ghost blogging platform built using Underscores as a base. It is a clean, minimalist, and lightweight theme that’s designed to highlight content without the unnecessary frills. Author, Lacy Morrow, gives a short demonstration of the theme’s features with a blog post that was written in Markdown (the language used by Ghost)and uses the Jetpack Markdown plugin for parsing. Other WordPress features are also integrated into the theme.

RAIN

RAIN is one of the best selling Ghost themes on ThemeForest and also has a responsive WordPress theme counterpart. This minimalist WordPress “Ghost” theme has a background that is 100% dynamic where you can imply upload your own photo and it also includes audio files in the package free of charge. This theme is designed primarily for writers.

ASTRO

Astro is a content focused responsive theme, originally a Ghost designed theme, built for the WordPress platform. Designed from the bottom up to be high performance, user friendly, and accessible on all devices. Astro adapts to the users viewport, so it looks great on smartphones, tablets, TVs, and even the latest 4K monitors. Astro includes two different post styles. The standard style is designed for update posts and short articles. The featured style includes full title images, suited towards larger articles, tutorials and other documentation.

Happy Birthday WordPress!

WordPress celebrates its 11th year this May and it can only get better. It may be a bit more quiet than last year’s 10th year celebration but things have been equally if not more exciting than ever. Here are some interesting statistics you need to know about WordPress (.com and .org).

  • 11 Years
    It’s been 11 years since WordPress was first released – May 27, 2003 to be exact.
  • 22% Usage, 60% Market Share
    According to W3Techs.com, WordPress is used by 22.3% of ALL the websites, which translates to a content management system market share of 60.0%.
  • WordPress 3.9 – Downloaded 19.3 million times
    WordPress 3.9 which was released fairly recently has already been downloaded more than 19.3 million times (as of this writing).
  • 2,531 themes, 101,742,042 downloads
    – in the WordPress Theme repository alone with approximately more than 10,000 themes available in the marketplace.
  • More fun embed stats from partners and friends that their users have embedded WordPress short codes on their sites:
    Twitter – 32,978,750 (as of May 2014)
    YouTube – 12,933,230 (as of Apr 2014)
    Flickr – 14,952,725 (as of Apr 2014)
    Vimeo – 29,158 (as of May 2014)
  • WordPress localized in 140+ ways. Find your language here.

Happy Birthday, WordPress!

Web and WordPress News Roundup for April 2014

Hello spring, farewell winter. Time to get out of the house, grab a comfy chair, watch the snow melt and catch up on the most interesting news on the web today. Here are some of the most interesting posts and articles buzzing right now in the big www.

Must Have Features in Choosing a WordPress Theme for your Website

WordPress theme trends come and go. Some popular features a while back have faded away while others went mainstream and have become basic and essential features integral to a WordPress theme. A lot of the WordPress themes in the marketplace today are feature-packed and sometimes it gets overwhelming to choose the perfect one. Website owners need to be able to sort through long menu of features, pull out those that are relevant to their own specific website needs and goals, just to make sure they don’t get an over bloated and slow-loading website. Here are some basic features to look for in selecting a WordPress theme to fit your website needs.

Flexibility and Ease of Use

User experience is a key factor in web design. WordPress themes must be flexible enough to adapt to the user’s needs and provide way for customization to be simple and easy. A popular feature nowadays is the drag and drop feature where layouts can be configured and reconfigured by simply dragging and dropping elements into specific areas. WordPress themes that include this feature already have a fan base as it makes customization convenient and friendly even for WordPress beginners.

Responsive (On or Off feature)

The emergence of mobile platforms in internet usage makes its users a population that shouldn’t be ignored. A lot of people think that mobile might eventually displace desktop as the dominant platform for internet access. In light of this, website owners need to consider WordPress themes that are 100% responsive enabling content to be presented efficiently on smartphones, tablets, and other mobile or handheld devices. Themes that include features such as menus especially designed for mobile devices, responsive sliders, and responsive images are also a plus factor. Some also prefer that they have control over whether they want the responsive feature turned on or off which means that WordPress themes that have this option will appeal to this type of web user.

Search Engine Optimization

It would be a pity for a site with amazing content to be left to obscurity because search engines can’t find it. According to Joost de Valk, creator of the popular SEO plugin Yoast,

“Out of the box, WordPress is a pretty well optimized system, and does a far better job at allowing every single page to be indexed than every other CMS I have used. But there are a few things you should do to make it a lot easier still to work with.”

WordPress themes that are built according to best code practices and are integrated with sound SEO measures will do well as far as search engine visibility and ranking are concerned.

Multi Media Handling Capabilities

Gone are the days where people are merely content reading stuff on the web. Today’s generation of internet users seek more interactive and media heavy content. Website users tend to lean towards WordPress themes that are flexible enough to handle all types of media formats (audio, video, images, etc). Support for self-hosted videos, Youtube, Vimeo and SoundCloud, and other third party multi media content hosts is always a plus as internet users today.

Animations, Parallax, Sliders, etc.

Some people detest sliders and other visual eye candy. Some don’t even think that it helps a site at all while some consider these visual effects necessary features in a website. When people get to your site, you want to ensure that they get enough interest to go through your content. The use of all these visual effects can go from cheesy to spectacular depending on how it is presented. Today’s media bombarded user can benefit from well-thought of and creative visual presentations that feed both the eyes and the mind.

Translation or Multi Lingual Ready

WordPress already powers more than 21% of the Internet and will continue to increase even as of this writing. This means that more non-English speaking users will be thrown in the mix of users and will need themes that can be translated into their own languages and with RTL (right to left provision). This segment of WordPress users will be more attracted to themes that are easier to adapt to their local audiences.

These features listed here may or may not be on the top of your list. If you do have some suggestions, feel free to leave us a comment and tell us why you think so. We’d love to hear from you.

Nick Roach’s Elegant Themes Review

Elegant Themes - Updated Review for 2014

Updated: April 12, 2021 – 2021 is nearing the middle of the year, and now is a good time to update one of our most popular articles here on Blogging Experiment. For several years we have been singing the praises of Elegant Themes, and 2014 is shaping up to be no different. In a day and age where companies and websites come and go, Elegant Themes has not only stood the test of time, they have continued to innovate by creating massive value for their over 250,000 customers! In the following article, we’d like to give you a detailed overview of just why we call Elegant Themes the Best Deal in WordPress!

After all, having the right WordPress Theme is crucial to your websites’ success. It’s kind of like the study that showed how people looking to buy a home can make up their mind within 8 seconds of walking in the door whether they like it or not – by not giving your visitors the right first impression (your design) – you’re literally inviting them to hit the back button.

The Dilemma

As a blogger your focus should be on content. Blog design is important, but when you think about it, do people go to Craigslist because it looks pretty? Absolutely not. They use it because they’re the best in the field.

Since we’re not all Craigslists, we must merge the design and content aspects together in as seamless a manner as possible. You want to have a nice looking design, but you most likely are not strong in design itself (much less coding that pretty design). You want a unique, impressive look that conveys professionalism and passion about your craft, but you’re probably not an expert at usability (how “usuable” your site is to visitors). And finally, you want to do all this in the cheapest, most cost effictive way possible (nothing wrong with that).

Elegant Themes

Have you ever spent any length of time browsing around countless free wordpress theme sites only to be left feeling unsatisfied? Does it seem like most of the free themes are … well … free for a reason? Where are all the best wordpress themes? After going through these motions for a period of time, I decided to take a look at some premium wordpress themes to see if they were really that much better than the free ones. Shortly thereafter, I discovered Nick Roach’s Elegant Themes, and that changed everything for me.

I knew I could hire a web designer to create a nice looking website as I’ve done countless times in the past. But at $800 to $3500/pop, designers can be expensive. I was interested in finding a nice looking design that I could learn to tweak and modify myself to make it more personalized and customized to my liking.

As a website and blog developer, I am frequently developing new sites, and aside from the content itself, I want each design to be unique and professional. Enter ElegantThemes.

Elegant Themes Premium WordPress Theme Club

Forget $200 to $500 like many other premium theme clubs, for $69…YES, $69 – members get unlimited access and unlimited use to all of Nicks’ premium WordPress Themes. To date there are 80+ elegant WordPress Themes.

I’m going to get out of the way and let Nick’s design speak for itself. As you will see, these are top notch designs that would normally run you several thousand dollars a piece (I’ve researched hiring a good WordPress theme designer, and that is the going rate – typically the floor of their going rate).

Without further ado, here are some of the premium WordPress themes from Elegant Themes:

Nexus WordPress Theme

Blogex image_nexus

Nexus Features:

  • Magazine style
  • Responsive design
  • Unlimited color schemes
  • Secure and valid code
  • Complete localization
  • Browser compatibility
  • Perpetual updates
  • Unparalleled support
  • ADVANCED: ePanel theme options
  • ADVANCED: shortcode collection
  • ADVANCED: page templates

Example Site(s) using the Nexus Theme (Showcase):

More Information On Nexus From Elegant Themes:

Demo Nexus

 

Vertex WordPress Theme

Blogex image_vertex

Vertex Features:

  • Responsive design
  • Unlimited color schemes
  • Secure and valid code
  • Complete localization
  • Browser compatibility
  • Perpetual updates
  • Unparalleled support
  • ADVANCED: ePanel theme options
  • ADVANCED: shortcode collection
  • ADVANCED: page templates

Example Site(s) using the Vertex Theme (Showcase):

  • Email us if you are using the Vertex Theme, and we’ll list you here.

More Information On Vertex From Elegant Themes:

Demo Vertex

 

Fable WordPress Theme

Blogex image_fable

Fable Features:

  • Responsive design
  • Unlimited color schemes
  • Secure and valid code
  • Complete localization
  • Browser compatibility
  • Perpetual updates
  • Unparalleled support
  • ADVANCED: ePanel theme options
  • ADVANCED: shortcode collection
  • ADVANCED: page templates

Example Site(s) using the Fable Theme (Showcase):

  • Email us if you are using the Fable Theme, and we’ll list you here.

More Information On Fable From Elegant Themes:

Demo Fable

 

Foxy WordPress Theme

Blogex image_foxy

Foxy Features:

  • eCommerce
  • Responsive design
  • Unlimited color schemes
  • Secure and valid code
  • Complete localization
  • Browser compatibility
  • Perpetual updates
  • Unparalleled support
  • ADVANCED: ePanel theme options
  • ADVANCED: shortcode collection
  • ADVANCED: page templates

Example Site(s) using the Foxy Theme (Showcase):

  • Email us if you are using the Foxy Theme, and we’ll list you here.

More Information On Foxy From Elegant Themes:

Demo Foxy

 

Explorable WordPress Theme

Blogex image_explorable

Explorable Features:

  • Location based directory
  • Responsive design
  • Unlimited color schemes
  • Secure and valid code
  • Complete localization
  • Browser compatibility
  • Perpetual updates
  • Unparalleled support
  • ADVANCED: ePanel theme options
  • ADVANCED: shortcode collection
  • ADVANCED: page templates

Example Site(s) using the Explorable Theme (Showcase):

  • Email us if you are using the Explorable Theme, and we’ll list you here.

More Information On Explorable From Elegant Themes:

Demo Explorable

 

StyleShop WordPress Theme

Blogex image_styleshop

StyleShop Features:

  • eCommerce
  • Responsive design
  • Unlimited color schemes
  • Secure and valid code
  • Complete localization
  • Browser compatibility
  • Perpetual updates
  • Unparalleled support
  • ADVANCED: ePanel theme options
  • ADVANCED: shortcode collection
  • ADVANCED: page templates

Example Site(s) using the StyleShop Theme (Showcase):

  • Email us if you are using the StyleShop Theme, and we’ll list you here.

More Information On StyleShop From Elegant Themes:

Demo StyleShop

 

Fusion WordPress Theme

Fusion Theme from ElegantThemes.com

Fusion Features:

  • Responsive design
  • Unlimited color schemes
  • Secure and valid code
  • Complete localization
  • Browser compatibility
  • Perpetual updates
  • Unparalleled support
  • ADVANCED: ePanel theme options
  • ADVANCED: shortcode collection
  • ADVANCED: page templates

Example Site(s) using the Fusion Theme (Showcase):

  • Email us if you are using the Fusion Theme, and we’ll list you here.

More Information On Fusion From Elegant Themes:

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WordPress dot Org Plugins You Might Have Missed

WordPress dot org has some powerful plugins that you might not have discovered yet. Check out these cool plugins that just might be the solutions you have been looking for. Some of these plugins are still in the draft or development stage as of this writing.

Admin Color Schemes

The Admin Color Schemes plugin brings some personality to your WordPress site with 8 new extra admin color schemes. If you want to add some fun and pizzazz to your WordPress backend for that not so formal look, check out this cool plugin to create the color scheme that matches your personality.

WordPress Importer

The WordPress Importer plugin will import the following content from a WordPress export file: posts, pages and other custom post types, comments, custom fields and post meta, categories, tags and terms from custom taxonomies, authors, etc. The importer also has a couple of filters to allow you to completely enable/block certain features. Take note though that if your exported file is very large, the import script may run into your host’s configured memory limit for PHP.

Debug Bar

The Debug Bar plugin adds a debug menu to the admin bar that shows query, cache, and other helpful debugging information. This plugin is a must for WordPress developers. This plugin tracks PHP Warnings and Notices to make them easier to find when WP_DEBUG is enabled, and mysql queries are tracked and displayed when SAVEQUERIES is enabled. This plugin is extremely helpful for theme and plugin developers, just make sure that plugin is installed correctly.

WordPress Front-end Editor

The WordPress Front Editor plugin is a simple and easy to use plugin that allows you to navigate between the front and back end where you can access more advanced options such as custom fields, edit content, etc. This plugin is still in the development stage.

WordPress Front Editor

The WordPress Front Editor plugin is a simple and easy to use plugin that allows you to navigate between the front and back end where you can access more advanced options such as custom fields, edit content, etc. This plugin is still in the development stage.

Tumblr Importer

The Tumblr Importer plugin allows you to import posts, drafts, and pages including media side loading (for audio, video, and image posts) from a Tumblr blog into a WordPress blog. It correctly handles, post formats, does background importing, and will not create duplicate imported posts.

Blogger Importer

The Blogger Importer plugin allows you to import posts (published, scheduled, and draft, comments, and categories (blogger tags) from a Blogger blog then migrates authors to WordPress users.

WordPress Design For A Global Market

Design is subjective. There are generally accepted design principles that govern the design community and serve as guides to evaluating “correct” design. However, not all of them are totally applicable to specific clients especially when Western taste buds meet Eastern culture. But when and where shall the ‘twain ever meet if beauty and design aesthetics are wrapped deeply in mores and culture?

This is the cross cultural challenge that web designers need to face in order to remain competitive in today’s global market place.

West, Meet East

Before the West was, the East was. Two of the world’s oldest civilizations, China and India, are also two of the fastest and most robust economies today. According to Census.gov, as of 2014, China and India ranked as the top two countries with the highest population in the world. China ranked first with 1.3B (population) with an approximate 42.3% Internet penetration, followed by India with 1.2B (population) with an approximate 81% Internet penetration. Approximately 1 billion internet users from these 2 (right to left, top-to-bottom reading) countries alone. And if theme developers do the math, even if at 1% of a billion internet users, that’s still a lot of WordPress themes right there. Too many to ignore.

Global Market Local User Design

We’ve talked about defining your target market and directing your business to reaching your specific demographic. Once you have that down pat, it’s probably time to think of expansion and consider widening your net a little further. To go a little more granular and target the local user.

With WordPress powering over 21% of the Internet and being one of the most user friendly and reliable CMS systems existing today, aside from the fact that it is free, more and more Internet users are looking to it as their platform of choice.

With that, the popularity of WordPress has crossed over into multi language markets despite having been around for only a decade and catering mainly to users of modern languages which are generally left to right in direction. Hence, the increase in demand for WordPress themes with RTL or WPML features or WP plugins that provide this functionality.

The diversity of WordPress users from all across the globe is becoming an important factor in developing themes that are relevant culturally and technically suited to these users local needs. As responsive once was a premium feature that has now become a standard feature in all WordPress themes, so shall the multi language and RTL feature become.

The Design Approach

The WordPress theme development marketplace has grown considerably with designers coming up with better and more user friendly designs that match the general needs of WordPress users. There is a huge pool of WordPress themes available for, generally, almost every type of website need out there. But there is still room to grow for more cross-cultural friendly options.

Below are some design elements that designers need to consider when creating themes that are responsive to culturally diverse user groups. (Notes culled from W3.org and Sitepoint.com)

  • Language
    – Languages don’t have a direction. Scripts have a writing direction, and so languages written in a particular script, will be written with the direction of that script. Languages can be written in more than one script.
  • Typography – fonts and characters
    – Typography can look “busier” to Western eyes than to Asian readers because many Asian scripts don’t have separate upper and lower cases. Some languages have scripts that are not alphabetic at all, but which express an idea rather than a sound. Occasionally, it’s necessary for an author to provide readers with pronunciation help for especially rare or awkward characters, usually with an alternative script in small writing above the ambiguous character.
  • Content presentation
  • Styling
  • Usability
  • Navigation
  • Mirror layout
  • Scripts (Left to Right, Right to Left, Top to Bottom)
    – Text direction is another thing that should not be confused with language. In some scripts, such as Arabic and Hebrew, displayed text is read predominantly from right to left, although within that flow, numbers and text from other scripts are displayed from left to right. Knowing the directionality of text, based on the script(s) to be used, is important to web designers and authors, because right-to-left text can be more complicated (for beginners) to work with and the organization and directionality of the page layout are affected. Therefore, knowing the writing direction can be relevant to estimating the work involved to create web pages in a new language.
  • Images and animations
  • Forms
    – Designing forms for an Asian market can have pitfalls for Western developers. For example, it’s common to require both given name and family name and give an error if both are not completed. Many Asian languages write names with family names first and given names afterwards while some have only one name. Also, do not limit the amount of characters in Address fields.
  • Mobile
  • Propriety
  • Color palettes
    – While choosing your colors for your design, keep in mind that certain colors have different connotations across cultures. For example, red is lucky for Chinese people. On the other hand, Thai people will be offended if you print their name in red — it’s the color that monks employ to write names on coffins, so to write someone’s name in red is to “wish them dead”.
  • Symbols and metaphors

For web designers, W3.org International’s tagline sums it up quite well: “Making the World Wide Web Worldwide.” Let’s!

WordPress 3.8 Beta 1 Released!

Features as plugins! That’s what’s in store in the latest WordPress iteration, version 3.8, now in its first beta version with the next target release dates set – WordPress 3.8 Beta 2 on November 27, code freeze on December 5th and a final release on December 12th. This latest beta version brings together several of the features as plugins projects which include: Admin Help Improvements, Media Library Grid View, Pages & Menus Merge, Better Signups, JSON REST API, among many feature developments being worked on.

The guys over at WordPress.org even made a haiku specifically for this release:

Alphabet soup of
Plugins as features galore
The future is here.

Several items that developers (if you are one) are being asked to test include:

  • The new admin design, especially the responsive aspect of it. Try it out on different devices and browsers, see how it goes, especially the more complex pages like widgets or seldom-looked-at-places like Press This. Color schemes, which you can change on your profile, have also been spruced up.
  • The dashboard homepage has been refreshed, poke and prod it.
  • Choosing themes under Appearance is completely different, try to break it however possible.
  • A new default theme, Twenty Fourteen.
  • Over 250 issues have been closed already.

Developers are also being asked to test as many plugins and themes with admin pages against the new features including how to make the admin interface fit the MP6 aesthetic better. For those who are certified WordPress geeks, you can have fun trying to break 3.8 and finding all the bugs and loopholes you can. If you think you’ve found a bug, you can post to the Alpha/Beta area in the support forums. Or, if you’re comfortable writing a reproducible bug report, file one on the WordPress Trac. There, you can also find a list of known bugs and everything that has been fixed so far.

You may Download WordPress 3.8 Beta 1 (zip) or use the WordPress Beta Tester plugin to grab your copy.