Searchable, Crawlable, Optimized Content – The SEO Fix You Are Looking For?

Website owners are constantly looking for that one SEO formula or template that will assure them of that coveted top spot on the search engine pages. Many webmasters have retracted from their black hat ways and are cleaning up their acts – deleting link building campaigns, url redirects, keyword stuffing, etc. – and are turning to more Google-friendly methods to avoid being penalized. One of the many SEO strategies that people are investing in is CONTENT – good, relevant, easily crawlable content. But is it THE magic SEO formula that people are looking for?

Imagine ordering a decadent looking 3-tier specialty cake baked by Cake Boss Buddy Valastro himself – intricately designed and made with absolutely the finest ingredients. It’s got everything in it to definitely make it a conversation piece among the guests. But, what if someone forgets to display this wonderfully made cake and it stays in the kitchen where no one gets to see it except the kitchen staff. No doubt it’s a wonderful and probably the best tasting cake your guests will ever taste but unless they see it, admire it, slice it, taste it – they will never know what they are missing. Same thing goes with your wonderful, relevant, crawlable, well-written content. Out of sight, out of mind.

But hey, you can have your cake and probably eat it too if you take a wholistic approach to SEO. Yes, by all means, go ahead and build relevant, optimized, searchable great content. But don’t stop there. Make sure that you get it out there and give your audience a taste of it. Get people engaged enough to share it, link to it, and make them want to come back for more. Use and maximize social media. Add that tested and reliable SEO plugin. Market your brand. Plan your public relations campaign. Grow your audience. Junk those outdated SEO concepts. Analyze and study your statistics. Realize that it’s not a one-time event but it’s something that needs to be maintained constantly. SEO is not a one-template fits all type of thing. It is anything and everything that contributes to your website’s visibility and helps you land on that top page in the SERPS.

For more on this topic, check out this helpful article on Moz.com.

Best WordPress Plugins to Boost Your Business Site’s Performance

Most corporate websites are extensions of real-world businesses that want to create an online presence. In the real world, these companies most likely have real-time tools and metrics in place to determine how the business is doing at any given point. Reports and analysis are part and parcel of normal operations as is marketing campaigns and feedback. Does this apply to the company’s online presence?

The online address of a company serves as a virtual business card cum portfolio cum marketing tool which the company can use to expand their reach. It is not unusual for business owners to expect that the same measurables to be derived from their corporate website. The ability to track, measure, and analyze data extracted from online activities is one of the key things a business owner needs to be able to do to be able to asses the effectiveness of the corporate website.

Here are some of the best WordPress plugins and tools you can use to enhance the efficiency of as well as measure the viability your business website.

Site Security and Backup

iThemes Security (formerly Better WP Security)

iThemes Security (formerly Better WP Security) gives you over 30+ ways to secure and protect your WordPress site. On average, 30,000 new websites are hacked each day. WordPress sites can be an easy target for attacks because of plugin vulnerabilities, weak passwords and obsolete software. iThemes Security works to fix common holes, stop automated attacks and strengthen user credentials. This plugin hides common WordPress security vulnerabilities, preventing attackers from learning too much about your site and away from sensitive areas like your site’s login, admin, etc. iThemes Security works to protect it by blocking bad users and increasing the security of passwords and other vital information. This plugin monitors your site and reports changes to the filesystem and database that might indicate a compromise, works to detect bots and other attempts to search vulnerabilities, and makes regular backups of your WordPress database, allowing you to get back online quickly in the event of an attack.

WordPress Backup to Dropbox

WordPress Backup to Dropbox keeps your valuable WordPress website, its media and database backed up to Dropbox in minutes and on a regular basis. Simply choose a day, time and how often you wish your backup to be performed and just wait for your websites files and an SQL dump of its database to be dropped in your Dropbox account.

Wordfence Security

Wordfence Security is a free enterprise class security plugin that includes a firewall, anti-virus scanning, cellphone sign-in (two factor authentication), malicious URL scanning and live traffic including crawlers. Wordfence is the only WordPress security plugin that can verify and repair your core, theme and plugin files, even if you don’t have backups. Key features include: real-time blocking of known attackers, two factor authentication used by banks, government agencies and military world-wide for highest security authentication, includes a firewall to block common security threats like fake Googlebots, malicious scans from hackers and botnets, block entire malicious networks, etc.

Site Statistics and Analytics

Google Analyticator

Google Analyticator adds the necessary JavaScript code to enable Google Analytics logging on any WordPress blog. This eliminates the need to edit your template code to begin logging. Google Analyticator also includes several widgets for displaying Analytics data in the admin and on your blog. It supports Universal (analytics.js) and traditional analytics (ga.js), includes an admin dashboard widget that displays a graph of the last 30 days of visitors, a summary of site usage, the top pages, the top referrers, and the top searches, supports outbound link tracking of all links on the page, including links not managed by WordPress, and many other features to support Google Analytics on your site.

Google Analytics for WordPress

Google Analytics for WordPress plugin allows you to track your blog easily with lots of metadata, views per author & category, automatic tracking of outbound clicks and pageviews. This plugin uses the asynchronous Google Analytics tracking code, the fastest and most reliable tracking code Google Analytics offers. It features simple installation through integration with Google Analytics API where its as simple as authenticating and selecting the site you want to track. You can also easily connect your Google AdSense and Google Analytics accounts.

Site Content Management

Editorial Calendar

The Editorial Calendar plugin makes it possible to see all your posts and drag and drop them to manage your blog and gives you an overview of your blog and when each post will be published. You can drag and drop to move posts, edit posts right in the calendar, and manage your entire blog.

Zedity™ The Easiest Way To Create Your Content

Zedity™ is an innovative Editor to create your posts or pages amazingly easily, quickly and hassle-free with no technical skills required. It gives you total flexibility and unprecedented possibilities to create any desired design, as easily as if done on a piece of paper. Key features include: content in posts and pages that scale down accordingly to your responsive layout, additional content boxes (color box, document box, HTML5 box), audio and video embed capabilities, snap and alignment positioning, and so many other features.

WP Fastest Cache

WP Fastest Cache plugin creates static html files from your dynamic WordPress blog. Performance enhancement features include: Generating static html files from your dynamic WordPress blog, Minify HTML (decrease the size of page), Minify Css (decrease the size of CSS files), All cache files are deleted when a post or page is published, Enable/Disable cache option for mobile devices, Leverage browser caching which reduces page load times for repeat visitors, etc.

SEO

WordPress SEO by Yoast

WordPress SEO by Yoast plugin, designed and developed by WordPress Consultant Joost De Valk, is the most complete WordPress SEO plugin that exists today for WordPress.org users. It incorporates everything from a snippet preview and page analysis functionality that helps you optimize your pages content, images titles, meta descriptions and more to XML sitemaps, and loads of optimization options in between.

Web and WordPress News Roundup for April 2014

Hello spring, farewell winter. Time to get out of the house, grab a comfy chair, watch the snow melt and catch up on the most interesting news on the web today. Here are some of the most interesting posts and articles buzzing right now in the big www.

7 Bestselling Unusual Themes for WordPress

There are some things that are truly unique and outstanding that they can’t help but stand out and rise to the top of the heap. Here are some of the best selling WordPress themes that owe their popularity to a unique niche that they fill.

X Theme

Dubbed as Themeforest’s most popular new product, this theme presents itself as the ultimate WordPress theme. The claim’s validity is backed by real world results and real time feedback from its satisfied users who have experienced the endless customization options available to its owners. While it offers a lot to those who want to dabble into the “nuts and bolts” of the theme, X also offers strong solutions for those who just want to get something up and running on their sites in no time. The theme has 3 predefined stacks that can be easily tweaked to give newbies and non-techies a “made by a professional” look for their websites. X offers features that have set the standard and raised the bar as far as WordPress themes go. Not surprising considering the experts who have given their inputs in the development of the theme not to mention the developer’s open ears to customer feedback. It is also not surprising that many already consider this as the last WordPress theme they will ever need.

Directory

This unique theme allows you to easily set-up an online directory portal listing categorized items of any type. You can have a directory of shops, websites, companies and more. This may be accomplished conveniently with from a frontend like admin panel giving you a more user friendly set-up experience. Visitors will find Directory a convenient reference resource as it delivers information in a concise, convenient manner. Entries are displayed as pins on a google map of the locale of interest. Alternatively visitors may search from a search box or browse off a category of entries. Directory comes with a lot of ad spaces so you can cash in on the traffic your content generates. This theme is integrated with Paypal so administering payments from advertisers and listed establishments isn’t a hassle. With more than 6000 satisfied users, Directory is considered the Best selling directory portal theme on themeforest.

Gymbase

This theme has been around for quite a while but remains a bestseller in its own right because of its special qualities. First and foremost it’s a Gym theme – unique and not like the rest. It addresses a viable niche market – the health and fitness market – where gym owners can easily create a website that can service players in this industry. Some of the useful features the theme has include: a timetable plugin included that allows members and visitors to plan the classes they will attend, Gymbase also displays the pricing for classes, features that allow updates for its members regarding upcoming classes, an easy to use admin panel equipped with a color picker to help you create your own custom look, and everything else you need to run a health and fitness website.

Academy

Designed to be a learning management solution for educational or training institutions to maximize the power and reach of the internet, Academy enables you to sell and share knowledge online. This theme gives you the platform to deliver classes and lessons to interested parties. Academy allows you to upload media content and documents as well as to encode quizzes and tests to check for your subscribers competency. You are also able to check the progress of your students, monitor the courses they take, as well as, administer payments. This theme is integrated with WooCommerce. Academy is an invaluable tool especially today, as more and more people turn to e-learning as a means of acquiring new skills and education.

Fundify

Fundify is the first WordPress theme designed for crowdfunding. This enables you to have a websites in the likes of Indiegogo and Kickstarter where parties can setup campaigns to raise funds for causes they support. Fundify allows you to setup campaigns for a fixed amount of money where supporters are only billed if the minimum target amount of the campaign is reached. Alternatively, the theme also enables flexible campaigns where whatever amount pledged is collected. Fundify also allows you to administer rewards to those who support your causes. The theme integrates with Paypal and easy digital downloads which makes it convenient for supporters to finance causes and advocacies that appeal to them.

Knowhow

With knowledge and information being an important commodity nowadays, it is not surprising to find a knowledge base theme in this list. What makes Knowhow special is that it enables you to setup your own knowledge base with ease and convenience while maintaining the privacy and control of information not available on public Wikis. You can list your content in the form of an FAQ. Knowhow also allows users to search by question or by topic which makes searching more convenient. Not your ordinary WordPress theme.

Jobify

Globalization and the internet have made the job market more competitive. Jobseekers have a need to display their resumes online so they can get the best jobs available. In a similar fashion, employers need to get the best talent available. Jobify is a job exchange solution used by top companies like dropbox to acquire the best talent globally. Employers can subscribe to your site for posting privileges. Jobseekers can post their resumes in response to job postings. This theme integrates with WooCommerce and Contact forms plugins to give you the best in payment and input management.

Around the Web: WordPress and Tech News

The year 2014 started with a bang and with lots of interesting stories posted around the web. Here’s what caught our eye so far:

Enjoy!

WordPress Resource : Free Icons

The Internet is a great resource for anything and everything – for free or for a fee – especially if you are into web design. Don’t break the bank just yet if you are just dabbling into web design and it is not a professional thing for you yet. Check out these high quality design elements and incorporate them into your projects:

Metrize Icons

Metrize Icons is a free collection of 300 metro-style icons for designers and developers. The bundle also includes Metrize Font Icons and the necessary scripts for compatibility with IE7 and the complete character map. This icon set is perfect for your apps or web projects. You may use these icons for both commercial and personal projects and customize them any way you like. All Icons, WebFont and Updates are Free.

Dashicons

Dashicons is a new feature that slipped into the admin side of WordPress with the recently-released 3.8. This feature gives plugin developers a nice set of pre-made and pre-loaded icons to use. Using them in your WordPress custom post types is as simple as adding a parameter to your register_post_type() function.

Genericons

Genericons are a free, GPL, flexible vector icons for blogs embedded in a webfont and are designed to be clean and simple keeping with a generic aesthetic. It can be used for instant HiDPI or to easily change colors on the fly. It includes: Social icons(Skype, Digg, Reddit, Stumbleupon, Pocket), New generic icons (heart, lock and print), New editing icons (code, bold, italic, image), and New interaction icons (subscribe, unsubscribe, subscribed, reply all, reply, flag), among others.

400 Hand Drawn Icons

400 Hand Drawn Icons Set has been provided by Freepik.com exclusively for the readers of Blog Oh! Blog. These are free to use in your personal and commercial projects and are provided in SVG (Scalable Vector Graphics) format and can be easily used on any website.

Free Line Icons from Elegant Themes

This free line-style icon set from Elegant Themes ships with a total of 100 different icons and is a re-mastering and expansion on their previous Divi Icons. The new set has been re-created at a new size and line-weight, and 50 new icons have been added as well! The download package includes the vectored .AI and .SVG files, as well as 32px and 64px .PNGs.

Free eCommerce Icon Set

This set of 33 flat e-commerce icons were exclusively designed and created for Smashing Magazine by the team at Responsive. The icons are ideally suited to e-commerce projects and include many popular payment providers, including Bitcoin. The icons come in different-sized PNGs (32 × 32, 64 × 64, 128 × 128 and 256 × 256 pixels), and the set includes Photoshop and Illustrator files containing all of the icons. Released under the Creative Commons Attribution-ShareAlike 3.0 Unported license, freely available for private and commercial projects.

Enjoy these free graphic design resources and share your projects with us.

Membership Plugins For WordPress January 2014

WordPress is a proven powerful tool you can use to create your own website any way you want it. What’s also great about it is that you can take it even further and enhance its functionality to suit your needs with the help of plugins. From personal blogs to eCommerce sites to BuddyPress to so many other types of websites – a plethora of options is available out there for WordPress users.

One of the many ways you can use WordPress for is to make it function as a membership site where you can allow users to register, access or deny specific functions and sections, or create a social hub where fellow users can interact with each other.

Here are some popular WordPress plugins that can turn your website into a fully featured membership site:

Member Mouse

MemberMouse is an easy to use WordPress membership plugin that allows you to sell products, subscriptions and memberships, setup a password protected member’s area, offer 1-click upsells and downsells, manage customers, automate customer service, track critical retention metrics and more. No matter where you’re starting from, MemberMouse has the power you need to maximize revenue and get your business running like a well-oiled machine.

MemberMouse gives you everything you need to easily manage a successful online business. No matter if you sell digital products, subscription content, software as a service, or ship physical goods, MemberMouse provides a flexible platform that you can quickly shape to your business, with absolutely no programming required. This powerful plugin gets you up and running quickly, and handles many of the common tasks in your business, freeing you to focus on your value proposition.

Membership by WPMU Dev

Membership is a flexible, powerful, easy-to-use WordPress plugin for dividing your website into free and premium content. It’s a plugin built by WPMU Dev with WP Multisite in mind that can transform your entire network into a fully featured, multi-tiered membership and subscription site s o you can host a variety of membership sites, for yourself or for clients. Features include: a drag and drop interface to customize according to your exact specifications, control how access to any content or functionality is given, works with BuddyPress, add payment gateways easily (Authorize.NET AIM, 2Checkout, PayPal Express, etc.), built with WP Multisite in mind.

Restrict Content Pro

Restrict Content Pro is a complete membership and premium content manager plugin for WordPress developed by Pippin Williamson. This plugin can help you create an unlimited number of memberships levels, including free, trial and premium. Manage members and their subscriptions, track payments, offer discounts with a complete discount code system, and provide premium, members-only content to your subscribers.

Restrict Content Pro includes a complete member management system that lets you easily view all active, pending, expired, cancelled, and free users. Member’s subscriptions can be added or modified at anytime. This premium plugin is integrated with PayPal payments where all subscription payments are made via PayPal, allowing extremely fast and secure transactions.

Paid Memberships Pro

Paid Memberships Pro is a customizable WordPress Plugin and support community for membership site curators. PMPro’s rich feature set allows you to add a new revenue source to your new or current blog or website and is flexible enough to fit the needs of almost all online and offline businesses. Integrated with Stripe, Authorize.net, or PayPal® for recurring payments, flexible content control, themed registration, checkout, and more to help you process all your business transactions. You can: name and control access for unlimited membership levels. Members are added as a WordPress User at the subscriber level in addition to their selected membership level during registration, create your Payment Gateway with any of the built in payment options and then paste your API information into the plugin’s setup page, control access for each membership level offered, and so much more.

WP eMember

WordPress eMember is a powerful WordPress Membership Plugin that can help you build a secure and reliable fully featured WordPress membership site easily. This easy to install plugin lets you selectively protect articles by creating various membership levels (example: Free, Basic, Premium, Ultimate etc.) and protect the content (posts, pages, comments etc) of your site. The plugin manages all the membership management side of things. Key features include: content protection where you can create different membership levels and select what content (posts, pages, categories, comments) can be viewed by each membership level., unlimited membership levels where you can create “Basic”, “Premium”, “Ultimate”, or any other levels you want, Multi Site License – you can use it on as many sites as you own, Autoresponder Integration – can be integrated with Autoresponders (AWeber, MailChimp, GetResponse) so that members automatically get signed up to your list/campaign for email marketing purpose, and so much more.

Discover the many benefits of creating a membership site with these plugins and build your network faster than ever.

The Perfect Landing Page?

So you’ve got all this great content and you’ve gained a group of regular readers that visit your website almost all the time. What do you do next?

Many website owners start off their websites with a simple blog without a thought about creating a landing page. Landing page? Huh? What’s that? Is that necessary? Others, on the other hand, start out with a main sales page and append other pages like a blog or a gallery page as the need arises later on. Is there a right order as to which should come first?

What is a Landing Page anyway?

Seth Godin puts it simply,

A landing page is the first page a visitor to your site sees.

Technically, whether it’s a blog page or a static page – any page that your visitor “lands” on is your landing page. Some prefer a static page over a blog and vice versa. Whatever type of page style you choose, your page treatment (goal of the page, page design, call to action, etc.) and the traffic that you direct to it will determine whether you have a successful and effective page that eventually leads to conversion. The goal is to make the visitor do something when he gets there.

How do people arrive at your landing page?

What you can ask people to do when they get to your landing page (CTAs)

  • Buy something
  • Register or sign up
  • Subscribe (mailing list)
  • Share
  • Learn
  • Download
  • Leave a comment or feedback
  • Click a link

What’s the best type of landing page?

A simple, uncomplicated landing page is the best. Your visitor got to your page because his interest was sparked. Now that he’s there give him a clear call to action that is tied to achieving your goals. Keep it simple and be specific. More than two CTAs is probably too much already but it still depends on your goals.

Poorly converting landing page? Keep testing. Revise if necessary. Check for distracting elements. Most people are comfortable just giving their first name and email address. Remove extra fields if necessary. There’s always room for improvement.

Try creating a landing page and see how it works out for you. Leave a comment and let us know.

WordPress Plugins To Try This September 2013

Enhance your WordPress site with these useful plugins that will help beef up features and functions you already have:

Ajax Portfolio Grid for WordPress

Ajax Portfolio Grid plugin allows for smooth loading and reloading of pages because of its Ajax feature. Features include: flexible columns, Youtube and Vimeo support, Drag and drop support, and hardware accelerated touch swipe support among a few. This robust plugin is built around the MVC core and makes full use of HTML5, CSS3, PHP 5.2+, and jQuery 1.7 – latest technologies that allow it to render fast and lightweight results including effects that are responsive and adapt to most if not all handheld and mobile devices.

Paper Grid

Paper Grid is a lightweight and powerful content grid plugin for WordPress that allows you to showcase your team, your services and products, or any other type of content in a dynamic and interactive way. You can select images, icons, change colors and you can also easily share your team members or even content on your social networking sites. The Content Grid frontend css file is only 5 KB and the javascript file is only 2KB making it really lightweight which means your website’s loading performance will be fast.

Mobile.nav

Mobile.nav is an easy to install and easy to use mobile and responsive navigation menu plugin for WordPress that creates an awesome mobile menu for your website. It supports top level + nesting up to 3 sub levels (4 levels totally) but can expand to how many you need by copying few lines of css. This plugin uses the native WordPress built-in design language and easily integrates with the WordPress menu system and supports expanding menu tree. Mobile.nav works on iOS, Android and Windows Mobile.

Hashtag for WordPress

The Hashtag WordPress plugin uses the new auto-complete system in the WordPress editor which allows you to set up an integrated hashtag system for your website. You can easily add a hashtag (#word) in your posts based on # character and on other hashtags already existing on your site. This plugin filters all the sentences containing the hashtag and displays them with links and thumbnails to the related posts. The #hashtag word link and the #hashtag page can also be easily customized (font, border, radius, padding, margin, etc.) according to your preferences.

FormCraft WordPress Form Builder

Create your own stylized forms with FormCraft WordPress Form Builder plugin – an AJAX powered form interface that allows you to create responsive forms and add as many as 23 fields (conditional or not), add multi-columns, save form progress, generate form analytics, integrate MailChimp, Campaign Monitor and Aweber and send to auto responders, embed objects, maps and videos, upload multiple images (retina-optimized), add form validation, get all submissions in your inbox, and many other useful features.

Frontend Builder

Frontend Builder WordPress plugin allows you to design your web page using intuitive frontend and backend options and a drag & drop system that allows you to add all the content that you need regardless of the template that you are using. This plugin is an easy-to-use solution for all users regardless of their skill level whether as designers or developers. Developers will find this plugin useful because they can assign this plugin to their templates with their own shortcodes and enable their potential users to design their own web pages using their own template’s elements. Other features include: clone options, WordPress shortcodes, pre-made UI system, live preview, and tons of other options.