Tips To Maximize Marketing To Your Local Mass Traffic

A panel of experienced resource speakers including Mike Cooch, Kevin Wilke, Jack Mize, Martin Maybruck among others shared valuable insights and wisdom (T&C Summit 2013) on how to handle local traffic.

Here’s a summary of some of the key points these experts shared and see how it applies to your own local marketing targets.

The top 3 strategies for getting clients are:

  • networking at local events
  • speaking at local events
  • direct mail

The top 3 online strategies for clients are:

  • videos (get ranked quickly) Tip: put your business phone number in the title
  • directories
  • social media

Effective Facebook Page contests include the ff. elements that can contribute to your list building efforts, free referrals, viral reach, etc.:

  • name – for brand positioning
  • video – builds trust
  • prizes – aligns with market and doubles attendance
  • fan gate – increases “likes”
  • webinar – adds value

Follow up with people over the phone and offer your services

Build your business eventually to be sold

  • build assets instead of just a source of income
  • keep your financials clean
  • document systems and processes
  • target margins to be at par or better than industry standards
  • think of transferable contracts
  • recurring revenue
  • proven sales model

Your number 1 job is to sell

  • Small businesses are not actively looking for someone to market for them. You have to sell to small businesses.
  • Focus on one vertical to start. It is the biggest secret to growing fast
  • Leverage channels (conventions, webinars, newsletters, trade shows)

Use tools and resources to help you find leads

  • Smartwebinar – automated prospecting webinar for local marketers
  • Localizer lead tool – find local prospects fast
  • Lead kahuna – find leads with bad online reputation and turn them into prospecting material to target them

Fast local lead copy works for landing pages, video scripts, online classifieds, biz listings, social media properties.

Small businesses want mainly is fast sales. Mobile consumers are among the highest percentage of searchers for local businesses but not all local businesses have websites.

If you are running a small business your local business must be listed in apps such as:

  • Google maps
  • Yahoo
  • Mapquest
  • Yelp

Local businesses owners need to build a custom mobile landing page catered to their target audience.

Your friendly neighborhood shop could be the next big thing to happen. Check out opportunities to connect and network.

Top Free and Premium SEO Tools

Here are some of the most popular SEO tools and platforms on the market to help you monitor and analyze your SEO efforts on link building, keyword research, page analysis, rankings, authority, and tracking:

SEOmoz’s Open Site Explorer

Open Site Explorer allows you to analyze a website’s linking profile by providing you with detailed information (link anchor text, page authority, and domain authority) for the first five backlinks of a domain. Open Site Explorer is an extremely overpowered tool that can provide detailed link information such as: Inbound Links, Top Pages, Linking Domains, Anchor Text, Compare Link Metrics, Advanced Reports, and Just-Discovered links. Link data can be used to analyze Page Authority, Domain Authority, Link Equity, Followed/No Followed Links, and so much more.

According to SEO Tools Review,

“SEOmoz Pro is, by far, the best SEO tool suite on the market today, handily winning our TopTenREVIEWS Gold Award. With great link building tools, industry-leading on-page analysis, a massive database of links and authority metrics that powers several other tools, and a community that is unsurpassed in the SEO world, SEOmoz pulls far ahead of the competition.”

Free users are limited to three reports per day but you can run unlimited reports, view up to 10,000 backlinks, export backlinks to a CSV, and use the other suite of SEOmoz tools for $99 USD per month. Free and Premium.

Ahrefs Site Explorer

Ahrefs.com is an independent tool for SEO analysis with a wide range of features. It is designed, first of all, for SEO specialists and site owners but may be of interest to other concerned Internet researchers. It has its own crawler and index, collects and arranges all data without any use of third-party services, and has the largest base of actual data on the links. Their crawler can index up to 6 billion pages per 24 hours. They help to find certain issues on your websites. They can provide social metrics like the number of tweets, Facebook likes, Facebook shares, Google +1 for your pages and referring pages (for all paid subscriptions). They also have a tool, Ahrefs Rank, aimed at solving the same tasks as Google PR. Ahrefs Rank measures the impact of all backlinks with different link juice to a given page. Free and Premium Version.

Raven Tools

Raven Tools, founded in 2007, is a one-stop SEO tool that brings all types of SEO tools, social media tools and advertising tools all under one roof. You can manage paid search advertising (AdWords), link building, keyword research, competitive analysis, social media analytics and basic reporting all in the same place. Raven integrates essential data from Majestic SEO, SEOmoz, Google AdWords and more. Raven’s SEO research tools also pull dozens of metrics, analyze thousands of pages and compile reports in minutes. Its Link Manager keeps your outreach organized, efficient and simple to report and it stores, organizes and tracks every detail for fast reference. 30-day trial.

According to SEO Tools Review,

“One unique feature of RavenTools is its integration with Textbroker, an article composition outsourcing service that can help you bulk up your site’s content. While it can be risky delegating your content creation in large part to external contributors, it can be a useful way to supplement your content needs.”

HubSpot

HubSpot Inbound Marketing Software helps customers generate traffic and leads through their websites, and convert more of those leads into customers. HubSpot is an integrated inbound marketing software that includes tools for: tools to attract visitors, tools to convert leads, and tools to close customers using various methods that cover blogging, landing pages, lead nurturing and management, marketing analytics, content management, social media, SEO, CRM integration, email marketing, and more.

According to SEO Tools Review,

“One of the unique and appealing features of HubSpot is its keyword research integration across the board; you can research keywords and compose blog posts focused on those keywords all within their comprehensive platform. It becomes exponentially easier to optimize for the correct keywords when you can focus on writing great content and leaving the keyword optimization to HubSpot’s platform.”

SEMRush

SEMrush is created by SEO/SEM professionals for SEO/SEM professionals with knowledge, expertise, and data to help you take your projects to the next level. They collect massive amounts of SERP data for more than 95 million keywords and 45 million domains, including: AdWords ad copies and positions, organic positions for domains and landing URLs, search volumes, CPC, competition, number of results, and so much more. SEMrush tracks an immense amount of organic data in Google and Bing SERPs. You can therefore see where your competitors are ranking in the top 20 Google and Bing results for the top 95+ million organic keywords. They collect data on both a domain level as well as landing page rankings for all of the keywords that they track, and they can provide you with an in-depth look into how a website really stacks up in search. Premium.

According to SEO Tools Review,

“SEMRush is the industry standard SEO tool for keyword research, giving unparalleled insights into competitors’ PPC keyword targeting, rankings and traffic data. The tool is amazing in its own right, earning it a spot on our lineup of the best SEO tools.

One of the most useful features of SEMRush is its ability to tell you what other major web properties are trying to rank for your keywords. After you drop your URL in the search box and click the button, you’ll be inundated with useful insights about your organic and AdWords competitors. Armed with this information, you can analyze their strategies to see what’s working for them, or even approach some of the big spenders in your niche and pitch a display ad campaign. SEMRush gives you all the tools you need to evaluate pay-per-click advertising competition.”

Google’s Webmaster Tools

Google Webmaster Tools is a no-charge web service by Google for webmasters. It allows webmasters to check indexing status and optimize visibility of their websites on the following: site data, keyword data, sitemaps data, message center messages data, and crawl errors feed. Google Webmaster Tools shows traffic for each keyword separately; it gives more information about website performance according to Google search query. Google Analytics shows total traffic for a website, such as clicks to your site, regardless of where they came from and what search terms were used. It shows whatever search terms brought up your site in the listings. Free.

Authority Labs

AuthorityLabs was built to be easy and simple enough for the average business owner, but scalable enough for those responsible for large organic search efforts. AuthorityLabs helps you gain an understanding of how search engines are displaying your brand over time. Consumers start at search and often experience a brand for the first time within search results. Easily add domains or pages to be tracked from anywhere, track thousands of keywords within each domain and get ranking data every day for Google, Yahoo! and Bing, monitor multiple related sites in mind. 30-day Free Trial.

Explorable Now Available From Elegant Themes

How would you like to go around the world and explore it in a matter of minutes? Create the perfect travel blog that will transport readers and visitors to exotic and distant lands with Explorable Premium WordPress Theme. This location-based theme takes your readers on a journey through different locations as tagged in your posts. Be the ultimate resource for travel bugs and backpackers with Explorable – the ideal theme for travel blogs, travel agencies, local business directories and similar sites.

Explorable’s homepage backdrop is a full-width map where each post you make is pinned to a specific location. This interactive map is a fun way to introduce different places for people to visit and explore. Clicking on a pin opens a picture window on the left side of the page containing an excerpt about the location. Clicking the image opens into the page containing the full post content. Not sure what location to look for? Discover new places by just clicking the side arrows of the picture window to scroll through pinned locations. You can also filter the displayed pins to show posts according to specific posting type, location and rating.

Explorable also has other page templates that are available if necessary. The portfolio template can be used as an image gallery of trips, travel, and on location photos to share with users. The blog template can be used to document travel details, reviews, recommendations and even ratings to guide soon to be travelers. The advanced search template makes it easy to search through posts and pages or according to category. These templates can serve as tools to enhance user experience on your site.

As far as appearances and functionalities go, this responsive theme includes shortcodes to help you customize this theme and make it completely your own. From colorful buttons, content boxes, toggled or tabbed content, slide presentations, layouts with 1 to 4 columns, and even pricing tables. Create the ultimate destination website with Explorable Premium WordPress Theme.

Features:

  • Responsive Design
  • Shortcodes
  • Page Templates
  • Secure and Valid Code
  • Complete Localization
  • Google Maps Integration
  • Visitor Ratings System
  • Filterable Listings Search

Explorable Premium WordPress Theme includes perpetual updates, unparalleled support, and access to 81 high quality WordPress themes included in every Elegant Themes subscription.

Get Explorable Now!

Tasty Food and Restaurant WordPress Themes to try this 2013

Mobile devices have changed the way people access the internet. More and more people use it to search for information relevant to their locations. As a result, mobile internet and mobile computing have helped boost local businesses that have an online presence. If your local business isn’t online yet, you need to be. Here are some delicious food and restaurant WordPress themes to help drum up some noise for your business:

Bistro Responsive Foodie App Theme

Bistro Premium WordPress Theme is a responsive theme that includes a great booking app system to help you monitor & manage customer bookings and reservations. It also features: a specials, promotions and event management system, a calendar system, photo galleries, google maps integration with driving directions, countless custom widgets, and is also translation ready.

Eatery – Responsive Restaurant WordPress Theme

Eatery Premium WordPress Theme is a responsive restaurant/cafe theme that includes: a flexible full menu system easily customizable using custom posts, a built-in 24hr-enabled reservations form template, shortcodes options for elegant text styling, image galleries & slideshows, numerous color theme options with 5 preset color styles to start with, and global currency support.

Elegantia – Restaurant and Cafe WordPress Theme

Elegantia is a rich and luxurious-looking premium WordPress theme for restaurants & cafes. It has many features specifically designed for a restaurant business like: ajax-based Reservation template, Food Menu Module, Events Module, sortable Gallery module, ajax based and Google maps-enabled Contact module, and an impressive Homepage with full width slider and services information.

Coffee Shop – Responsive WP Theme for Restaurant

Coffee Shop is an easy to install premium responsive WP template for cafes and bistros. This dark styled responsive theme is feature packed. It includes: custom post types and templates for menu, events, staff, it is fully localized, has numerous color options, custom widgets, and includes 5 layered PSD files for further customization.

Delicieux Restaurant WordPress Theme

Delicieux Premium WordPress Theme is a visually appetizing theme perfect for restaurants. It comes with a Drag and Drop Page Builder feature for managing different page elements in the theme. It features a menu system, a google maps enabled contact page, a widgetized footer with 6 layouts, a blog page with 8 layout options, and advanced theme options panel for creating custom theme changes like background image changes, sliders, and shortcodes management.

What’s on your WordPress Menu?

Last week we talked about the WordPress header and header.php. We continue this series and this week we’ll be touching on the WordPress menu. Visitors come to a website to find answers. How they arrive, whether via an organic search, a paid ad, or a sponsored link, matters little to these information seekers. These visitors come believing that they will quickly find the answers that they need. The operative word here being quickly. (The boon and bane of hi-speed internet is that it has turned a lot of us into impatient “speed demons”.) Once these visitors have what they want and they do linger on the site after, then that’s already a bonus.

Often, these new visitors aren’t really looking for a website with flashy, awesome text animation embedded in a huge full width slider-enabled $50 premium WordPress theme. Some might, but like we said, majority of them simply want to find a quick answer to whatever they are looking for. A lot of them will look for the link to the item that led them to the site in the first-place or go straight to the menu to find their way through the site. That’s why it’s important to create a website navigation menu that will make your visitor’s website experience fruitful and pleasant at the same time.

What is website navigation anyway? What is a menu?

Navigation Defined

Navigation Menu is a theme feature introduced with Version 3.0. WordPress includes an easy to use mechanism for introducing customised navigation menus into a theme. In order to incorporate menu support into your theme, you need to add a few code segments to your theme files.
Source: WordPress Codex

There are many navigation methods employed on websites. The simplest and easiest to follow, will allow your visitors to find your information pages and enjoy the visit! Simple HTML navigation menus also provide search engines with a clearly marked road map to follow, when they scan your website.
Source: Cal Poly

The process by which a user explores all the levels of interactivity, moving forward, backward, and through the content and interface screens. Users navigate through the project by clicking on interactive controls such as buttons, image maps, and hypertext, while clues such as special colors, backgrounds, or interface sounds help orient them to where they are at within the levels of interactivity. A good navigation scheme will leave the user with little question about where they are in the document and where they can go from there.
(from Lisa Graham, The Principles of Interactive Design, 1999)

Menu Defined

A list of options displayed to the user by a data processing system, from which the user can select an action to be initiated. In text processing, a list of choices displayed to the user by a text processor from which the user can select an action to be initiated. A list of choices that can be applied to an object. A menu can contain choices that are not available for selection in certain contexts. Those choices are indicated by reduced contrast.
Source: Glasgow Caledonian University

“Good Website navigation is very important to every business website. Good text links help. When a visitor can’t easily discover where they are, what valuable business information is on the page, where to go next and how to find your Home Page or a good sitemap… they leave your website! You would never tell a customer to stand outside your business, while they try to do business with you. Poor website navigation creates the same visitor experience. Good page titles tell visitors what each page is about.

A well designed menu will allow search engine spiders and human visitors to navigate around your website and never get lost. A menu is simply a group of links to more information. Helping your visitors find information quickly, will impress potential customers. Finding good information is the key to a successful business website.”
(Source: SEOWebsitesdesigners.com)

There are several ways to set up your navigation menu system on your website: vertical, horizontal, or a combination of both. Beginning WP version 3.0, WordPress introduced a new navigation menu system and since then after numerous updates and improvements, the WordPress menu management system has made setting up navigation menus in the backend admin panel section more user friendly with lesser and lesser coding or technical knowledge required. Check out these great resources: this article by Justin Tadlock, or these tutorials WordPress menu navigation tutorial and Setting up Menus in WordPress to learn how to set up your menus in no time.

Useful WordPress Utilities to Start the Year Right


Give your WordPress site a tune up to keep it running smoothly with these helpful WordPress utilities. Remove forgotten spam comments, beef up your site’s functionalities, or simply improve the overall browsing experience of your audience, and give your website a little TLC. Check out these utilities to see which ones will work for you.

Smart Cleanup Tools

Smart Cleanup Tools is an easy to use, powerful plugin for database cleanup. With this plugin you can remove data that is no longer in use or not needed like trash, spam, or orphan posts and comments. It can help you restore database overhead and speed up database operations. This plugin supports WordPress multisites, and it has few tools designed for Network administration.

Easy Post Google Fonts

This plugin allows you to use over 600 Google fonts (even multiple fonts) in one post or page. You can specify every page element and tell it which Google font to use. No flash required.

The Countdown Pro

Add countdown functionality to your content or your sidebar area with The Countdown Pro powered by jQuery. Features and options include: date picker, expiry url, expiry text, date format, custom labels, custom callbacks, template styles, and so much more. It also comes with a shortcode generator and a multi-instances sidebar widget.

Interactive World Maps

Create as many interactive maps as you want (world, continents, countries, regions, states, metropolitan areas) with Interactive World Maps. Add and display colored regions and display them as regions or with colored markers. Useful for travel websites, multinational companies, NGOs, infographics and many other applications.

Ajax Translator Revolution Dropdown WP plugin

This user-friendly translator plugin is based on the highly rated AJAX Translator Revolution Lite jQuery plugin this time with an easy dropdown menu. Translate everything or select sections, show languages flags and names, remember visitor’s selected language.

Sugar Event Calendar for WordPress

This is a simple, lightweight event calendar plugin with just enough features you need for event management on your site. Neat way to keep visitors updated with scheduled weekly, monthly, yearly recurring, or new events and activities on your site.

WordPress Plugins 2013: Trends

WordPress themes, free or premium, come with common, basic features and functionalities upon installation. Some are built in together with the WordPress version you are using while others come with the theme you plan to use and install. Technically, these plugins are a set of one or more functions, written in the PHP scripting language, that adds a specific set of features or services to the WordPress weblog. Simply put, these plugins offer new additions to your blog that either enhance features that were already available or add otherwise unavailable new features to your site. Here are some of what we think will be the WordPress Plugin Trends for 2013:

Jetpack Plugin

The JetPack plugin supercharges your self?hosted WordPress site with the awesome cloud power of WordPress.com. You can activate this plugin if you have an existing blog on WordPress.com. Once connected and activated, several awesome features available on WordPress.com like: Contact Form, Gravatar Hovercards, Shortcode Embeds, Spelling and Grammar, and many others become available to your self-hosted site. All this is powered by WordPress.com’s cloud infrastructure.

WordPress SEO Plugin by Yoast

This popular plugin designed and developed by WordPress Consultant Joost De Valk. WordPress SEO is the most complete WordPress SEO plugin that exists today for WordPress.org users. It incorporates everything from a snippet preview and page analysis functionality that helps you optimize your pages content, images titles, meta descriptions and more to XML sitemaps, and loads of optimization options in between. It has recently been updated and is now compatible with WordPress 3.5.

ALO EasyMail Newsletter

One of the best ways to connect to your market is to get them to subscribe to your newsletter via email. It is also one of the most tedious things to do if you do not have an ARS (auto responder system) provider who will automatically distribute your newsletter. ALO EasyMail Newsletter is a great email marketing marketing tool that allows you to gather and manage subscribers and write and send newsletters right within WordPress. It also supports internationalization and multi language requirements.

WP Smush.it

Improving your page ranking is not just about having the right keywords. Fast loading pages are now part of the equation. WP Smush.it is a plugin that offers an API that performs image optimizations like optimizing JPEG compression and converting certain GIFs to indexed PNGs automatically to help improve site performance. As sites continue to become more image intensive, plugins like this are helpful in managing load rate.

Photonic Gallery for Flickr, Picasa, SmugMug, 500px and Instagram

Social networking has branched out into different streams and has integrated images into its arsenal. Hence the popularity of Pinterest and Instagram. Photonic takes all that and lets you use the WordPress gallery shortcode and ramps it up with a lot of added functionality including glamming up your social networking images like Instagram. It supports Flickr photos, Photo sets, Galleries and Collections, along with Picasa photos and albums, SmugMug albums and images, 500px photos and collections, and Instagram photos and users. You can also enable authentication for your site visitors that will let them see private and protected photos from each provider.

WordPress 3.5 has been released so some of these plugins may need to be updated to work with the latest WordPress update. Please check the developers’ links to see of they have a version compatible with the latest update.

Building Blocks to WordPress Grammar

The primary reason we learn a language is to be able to communicate more effectively. When we travel to new places or visit countries we’ve never been to before we usually buy one of those 15-minute language translation mini books and stuff them into our pockets, ready to be pulled out at any opportune time. We try to familiarize ourselves with the local translation of useful terms and phrases such as “Hello”, “Good Morning”, “How much?”, “Where’s the restroom?”, and other basic words to get us by. At this point, the primary goal is to understand and be understood. Sentence structure and rules of grammar are not the need of the hour just yet. Learning what these common and necessary basic words and phrases mean is the starting point to building your vocabulary and practicing your communication skills.

Similarly, we can learn to speak the language of “WordPress” by first simplifying our goals. Our goal at the moment is to understand and be understood. The semantics and structures can come later on as we first familiarize ourselves with the language and build our basic vocabulary.

Here are some of the most common words and phrases that you will encounter often as you begin to learn how to speak “WordPress.”

Content Management System (CMS)

A Content Management System, or CMS, is software for facilitating the maintenance of content, but not design, on a web site. A blogging tool is an example of a Content Management System.

WordPress

WordPress is web software you can use to create a beautiful website or blog. It is a free and open source blogging tool and a content management system (CMS) based on PHP and MySQL. It has many features including a plug-in architecture and a template system.

WordPress installation

Setting up WordPress for the first time is is a very simple process and takes less than five minutes to complete. Many web hosts now offer tools to automatically install WordPress for you. There are several installation guides on WordPress.org to guide you through the process.

Hosting Provider

A hosting provider is a company or organization which provides, usually for a fee, infrastructure for making information accessible via the web. This involves the use of a web server (including web server software such as Apache), and may involve one or more related technologies, such as FTP, PHP, MySQL, and operating system software such as Linux or Unix.

Web Server

A web server is a computer containing software for, and connected to infrastructure for, hosting, or serving, web sites written inHTML. The most common web server software on the internet is Apache, which is frequently used in conjunction with PHP, Perl, and other scripting languages.

Domain Name

A domain name is a name used for identification purposes on the Internet. In WordPress a domain name usually identifies a server where WordPress is installed. To make this work, the Internet’s domain name system (DNS) maps the domain name to a server’s IP apress. For example, the domain name example.com maps to the IP apress 192.0.43.10. Many domain names can map to the same IP apress, allowing a single server to run many websites.

cPanel

cPanel is a popular web-based administration tool that many hosting providers provide to allow users to configure their own accounts using an easy-to-use interface.

Site

In the WordPress user interface, a site can simply be the website created by WordPress, or it can be a virtual website created as part of a network by the multisite feature. A site in a network is virtual in the sense that it does not have its own directory on the server, although it has its own URL and it might have its own domain name. In WordPress code the site is the website created by WordPress. If multisite is in use, then the site is the network website and each virtual website is known as a blog.

FTP

FTP, or File Transfer Protocol, is rather predictably, a client-server protocol for transferring files. It is one way to download files, and the most common way to upload files to a server. An FTP client is a program which can download files from, or upload files to, an FTP server. You may need to use an FTP client to upload your WordPress files to your web server, particularly if you use a hosting provider.

HTML

HTML, or Hypertext Markup Language, is the W3C standard language with which all web pages are built. It is the predecessor toXHTML, but HTML is often still used to describe either one. It is often used in conjunction with CSS and/or JavaScript.

CSS

CSS, or Cascading Style Sheets, is a W3C open standards programming language for specifying how a web page is presented. It allows web site designers to create formatting and layout for a web site independently of its content.

PHP

PHP is a recursive acronym for PHP: Hypertext Preprocessor. It is a popular server-side scripting language designed specifically for integration with HTML, and is used (often in conjunction with MySQL) in Content Management Systems and other web applications. It is available on many platforms, including Windows, Unix/Linux and Mac OS X, and is open source software. WordPress is written using PHP and requires it for operation.

MySQL

MySQL is a popular open source SQL (Structured Query Language) database implementation, available for many platforms, including Windows, Unix/Linux and Mac OS X. WordPress requires a MySQL database to store all blog information, including posts, comments, metadata, and other information. WordPress also works with MySQL-compatible databases such as MariaDB and Percona Server.

XML

XML, or Extensible Markup Language, is written in Standard Generalized Markup Language (SGML) and essentially allows you to define your own markup language. XML is extremely useful in describing, sharing, and transmitting data across the Internet. Typically used in conjunction with HTML, XML defines data and HTML displays that data.

AJAX

AJAX is a technique that web pages use to have the server perform certain processing without reloading the web page. For example, when you approve a comment in a WordPress blog, WordPress uses AJAX to change the comment’s status, and you see the change without having to reload the Comments screen.

Script

Script is an automated series of instructions carried out in a specific order.

Theme

A theme is a collection of files that work together to produce a graphical interface with an underlying unifying design for a weblog. A theme modifies the way the weblog is displayed, without modifying the underlying software. Essentially, the WordPress theme system is a way to skin your weblog.

Template

In WordPress a template is a file that defines an area of the web pages generated by a theme. For example, there is typically a template for the header area at the top of the web pages, a template for the content, a template for the sidebars, and so on. The templates are like building blocks that make up the complete web page.

Frontend

The front end is what your visitors see and interact with when they come to your website, www.YourSite.com.

Backend

The back end is the area that authorized users can sign into to ap, remove and modify content on the website. This may also be referred to as “WordPress,” “admin” or “the administration area.”

Sitemap

A site map (or sitemap) is a list of pages of a web site accessible to crawlers or users. It can be either a document in any form used as a planning tool for Web design, or a Web page that lists the pages on a Web site, typically organized in hierarchical fashion.

Perhaps these words are already familiar to you but for those who are taking this WordPress journey with us, a lot of these terms will sound Greek. As you encounter these words over and over again and see how they work in real life situations, your understanding will gradually increase. Everything, like pieces of giant jigsaw puzzle, will eventually fall into place and reveal the bigger picture. In this situation, the sum of parts is greater than the whole. More next week!