Traffic Hacks using Facebook

If you could show your product or your business to approximately 1.06 billion users, would you? What if you could direct these 1.06 billion users to your website, would you do it? Whatever your thoughts are about Facebook, undeniably, it is obviously a huge dam of cheap, targeted, and more profitable potential traffic that your business could greatly benefit from.

Here are some tips and tricks shared during the last Traffic and Conversion Summit 2013 that you can use to start tapping into Facebook’s traffic potential.

Identify Your Goals and Targets

  • Do you want to get more fans?
  • Do you want to send users to your website?
  • Are you promoting an event or an activity? Where – on Facebook or on your website?

Get a Facebook Page for Yourself or Product

Setting up a Facebook page is free, easy and you can create as many pages as you need for yourself and for your business.

Use Page Post Ads, not Promoted Post

  • 90 characters of ad copy, then link to any landing page on or off FB.
  • Highlighted links- direct to landing page.
  • Add an image, link or video to stand out.

Use Facebook Offer Ads

  • These are like Groupon offers.
  • They are very specific offers and promotions that attract more qualified prospects.
  • This type of ads are perfect for live events and webinars.
  • You get free news feed activity when an offer is claimed.
  • International ads are cheap to run.

Promote to Custom Audiences.

  • You can upload your email list (or mobile phone list) and your ads will be shown to those people. It is easier to sell to those who you already know.
  • Tailor the creative to each segment of your list.

Test and Monitor Your Results Closely

Keep track of your ad activities to see which ads perform the best that way you can adjust and make changes accordingly making it less likely to waste money and closer to achieving your goals.


Best WordPress Themes 2021

UPDATED April 12, 2021: 2021 is sure to be another great year for WordPress Theme development. Like the millions and millions of people using WordPress, we eagerly await the Themes and Plugins to be released this year, and you can …


Top WordPress Plugins February 2014

Dynamic Featured Image

Dynamic Featured Image gives you multiple featured image (post thumbnail) functionality that enables you to have multiple featured images within a post or page. This is especially helpful when you use other plugins, post thumbnails or sliders that use featured images. Why be limited to just one featured image alone when you have the option to add more.

Google Analytics Dashboard for WP

Google Analytics Dashboard for WP will display Google Analytics data and statistics inside your WordPress Blog. This plugin displays detailed analytics info and statistics about: number of visits, number of visitors, bounce rates, organic searches, pages per visit directly on your Admin Dashboard. Authorized users can also view statistics like Views, UniqueViews and top searches, on frontend, at the end of each article. The analytics data is collected in a fast and secure manner because Google Analytics Dashboard uses OAuth2 protocol and Google Analytics API. Its real-time feature displays real-time visitors, real-time sources and per page real-time traffic details

Shareaholic

Shareaholic is an extremely useful tool to get readers to actually discover and submit your articles to numerous social bookmarking sites. This plugin adds an attractive social bookmarking menu and related content widget to your posts, pages, index, or any combination of the three for easy sharing. You can increase pageviews and engagement by highlighting relevant content from across your site to your readers who would not otherwise encounter them. Shareaholic reports all of your important actionable social media metrics including popular pages on your website, referral channels, and who are making referrals and spreading your webpages on the internet on your behalf bringing you back more traffic and new visitors.

Google Drive WP Media

This plugin turns Google Drive into your upload files hosting storage where you can upload and get direct access to your Google Drive so you can manage, upload, and share your files remotely from your WordPress blog. You also have the option to auto insert your Google Drive files into your WordPress Media Library, attach your Google Drive files to your posts, upload your files from your WordPress Administration to Google Drive, or create folders to store your files.

Ebyline Payments

Ebyline Payments is a plugin that allows editors to pay blog contributors easily and safely, all within the WordPress Admin. This plugin is easy to install and setup. You can make payments via credit card to contributors directly in the WordPress interface. Contributors receive payments via PayPal. This plugin is totally tax compliant and the system generates 1099s for each freelancer you pay.

Thank Me Later

Thank Me Later sends ‘thank you’ emails to your commenters. Simply write a message saying thanks and it will be emailed after a time of your choice — 5 minutes, a day, a month, whenever. Thank Me Later attracts readers back to your blog and asks them to check for replies to their comments. Other uses of the plugin include: linking to your RSS feed to get more readers; linking to your Twitter or Facebook pages to get more followers or likes; or giving a discount for purchases.

Google Pagespeed Insights for WordPress

Google Pagespeed Insights is a tool that empowers you to make decisions that increase the performance of your website. Use Google Pagespeed Insights to increase your site’s performance, your search engine ranking, and your visitors browsing experience. This plugin features advanced data visualization, tagging, filtering, and snapshot technology. Report Summaries are a powerful and exclusive feature of Google Pagespeed Insights for WordPress. Summaries display your average Page Score, largest areas for improvement across ALL reports, as well as best and lowest performing pages. You can also configure Google Pagespeed Insights for WordPress to generate Desktop reports, Mobile reports, or both.


Around the Web: WordPress and Tech News


Popular WordPress Theme Features To Watch in 2014

WordPress theme designs come in all shapes and sizes packed with features that don’t get used at all. Here are some of the most popular features users look for in a WordPress theme and a few others that could be the next big theme feature in the future:

Drag and Drop

This feature is one of the most popular features users look for in a WordPress theme because of its ease of use especially for non-coders. Chris Lema defines drag and drop like this:

The end user can assemble the design of a web page by dragging and dropping key elements/components onto a “canvas” designing the layout/structure of the page.

For a more in depth analysis on drag and drop, check out Chris’ post: Design without coding: Comparing Drag and Drop WordPress themes.

Single Page with smooth scrolling

The single page smooth scrolling feature is where all of the content is on one page that the user can scroll up and down or side to side. More and more users are opting for this single or one page website design to contain all their content because it’s easy and simple enough to build and maintain yourself, as opposed to more complex multipage websites.

Flat, simple and then some

Flat has a long way to go yet, and so the main changes I think we’ll see in the next year are more fun, but faddish, trends like long shadows and the like. In similar fashion I think we’ll see some more depth, layering, graduations, and other visual distinctions making their way back in, but in a more refined and subtle way than the old days. – Collis Ta’eed, Envato CEO

Clean and Standards compliant code

Adherence to proper coding protocols (PHP, HTML, CSS, privacy, security). Clean and quality code is the backbone of a quality website and ensures that it is easier to maintain and flexible enough to run with other properly coded scripts. Clean code also contributes to speed and loading time.

eCommerce option

The eCommerce feature is as the responsive feature was – it is becoming more and more a staple feature included in WordPress themes.

All in One Design bundles

WordPress theme designers are expanding themes to include a variety of add-ons to provide a complete design package. These extras can include: letterhead, business cards, social media branding package (Facebook, Twitter, etc.), newsletters that work with external email clients, etc., aside from the WordPress theme itself so that all brand materials are consistent. Bundles are popular because they present a complete brand package and include everything you need to get a site launched and promoted.

User Friendly and Mobile Friendly Menu/Navigation System

The era of a website having traditional navigation is quickly ending. Users are now used to on demand menus, sticky navigation and fixed headers that follow you as you scroll. These new tools allow for cleaner, simpler web design.

These are just a few of the most popular WordPress features that we think will continue to evolve and improve in 2014. Exciting times ahead!


WordPress Plugins – January 2014

Get your website ready for 2014 with these new WordPress plugins that will help you maximize the functionality of your website:

Icon Box for Visual Composer

Icon Box plugin is an add on for Visual Composer Page Builder that allows you to create nice looking informative boxes with icons easily. Icon Box is ntegrated with real time icon search to help you find the right icon you need quickly. This plugin provides you with three box option styles with over 9 customization possibilities giving you more than 25 different designs to match your website design. This plugin works with all installations of Visual Composer.

WordPress User Bookmarks for UserPro

WordPress User Bookmarks for UserPro is an extension for the UserPro Profiles Plugin for WordPress. This plugin will allow users to bookmark any content they want, posts, forum topics, custom posts, and also manage their bookmarks into collections. This ajax-powered plugin offers a simple way to show the bookmarks and bookmark widget and can be integrated into any theme. You can show the bookmark widget in different ways: via dynamic sidebar widget, via automatic mode below post content, or via a shortcode.

Simple Social Bar

Simple Social Bar is a premium WordPress plugin with drag and drop functionality that allows you to show your social bar 3 ways: top, bottom, or static. Its floating feature allows it to be visible to your visitors all the time. Main features include: simple user interface, multiple languages support, Socialite support, floating bar, embedded color picker. It is also fully customizable.

Drag and Drop Shortcodes

Drag and Drop Shortcodes is a great WordPress plugin that lets you create remarkable things even with mediocre themes. Spice up your content and draw visitors attention with dynamic animation and modern parallax effects.
This plugin lets you create content of pages and posts by simply using the drag and drop interface, without messing with code. No need to remember any shortcode as each attribute is accessible from pop-up modal windows and forms.
For advanced users, this plugin supports shortcode editing in text editor. Simply highlight shortcode and press Add/Edit Shortcode button, and shortcode will be loaded in modal window form.

Commentator WordPress Plugin

Commentator WordPress Plugin is a fully featured ajaxified comments system for your WordPress website that lets you easily supercharge your discussions. Main features include: social login (LinkedIn, Twitter, Facebook, Google+), ajaxified comment form, login and register, and pagination, comments upvotes and downvotes, thread likes, front end comments sorting, customizable icons and colors, easy integration, translation ready, with more features on the way.


WordPress Plugins and Widgets To Help You Manage Your Content Efficiently

Managing large volumes of content can be quite a task if not managed well especially if you are handling multiple contributors, authors, and guest authors. Here are some useful WordPress plugins to help you streamline and monitor your content activities:

Postrunner

Postrunner is a guest posting system connecting authors with site owners. This plugin facilitates the process of hooking a WordPress site into Postrunner to receive guest posts. PostRunner streamlines the guest posting process for authors and publishers who want to share content, but don’t want to deal with the normal prospecting, pitching, and negotiating traditional guest posting requires. Authors get abundant guest posting opportunities; publishers get quality content for their blog or website while maintaining total editorial control.

Really Simple Guest Post Plugin

Really Simple Guest Post Plugin allows your visitors to submit posts even without registration (as a guest author). Anyone will be able to submit post and it will be added automatically as a pending post for review, approval or rejection. Posts will be directly saved into WordPress database and will show up in Admin Dashboard as pending post with given Title, Description, Category and Tags.Moderator will be able to review and approve them as needed. Authors Name, Author url and email will be added as custom field.

Frontend Publishing

Frontend Publishing is a lightweight plugin that allows you to accept guest posts/articles without giving your members access to the sensitive WordPress control panel. It will automatically filter out all the posts that don’t meet the submission guidelines of your website. It can be a huge time saver if you have a very popular blog or article directory. You can allow members with a certain user level to publish posts instantly. All other posts are added to the ‘pending’ queue.

Custom Content Type Manager

The Custom Content Type Manager (CCTM) is a WordPress plugin that allows users to create custom content types (a.k.a. post_types) with virtually any type of custom field. This plugin allows users to create custom content types (also known as post types) and standardized custom fields for each, including dropdowns, checkboxes, and images and more. You can select multiple images, posts, or media items and store them in a single field making it easy for you to store a gallery of images or long lists of values. This plugin also lets you export and import your content definitions, making it easy to ensure a similar structure between multiple sites.

Ajax Content Filter

Ajax Post Content Filter allows you to filter your content with a drop down box. Just install the plugin, activate and open the ACF Posts located in the left side menu bar. You will need to add new ACF posts by filling up the post title and placing your content in the editor then publish it. Simply put the shortcode [ACF] in a page or post in admin. You can also put the shortcode ajax_content_filter() in your template file and you will get the simple dropdown box on your page at front side.

Fancier Author Box

Give identity to your single or multi-author WordPress website with Fancier Author Box – a WordPress plugin that allows you or your authors to connect with your audience on all levels and encourages people to read the author’s bio and engage on major social networks. You can modify display settings and color settings according to your preferences.

Editorial Calendar Plugin

The Editorial Calendar Plugin gives you an overview of your blog and when each post will be published. You can drag and drop to move posts, edit posts right in the calendar, and manage your entire blog. See all of your posts and when they’ll be posted. You can drag and drop to change your post dates, manage your drafts with our new drafts drawer, quick edit post titles, contents, and times, publish posts or manage drafts, easily see the status of your posts, manage posts from multiple authors.

Custom About Author

This plugin acknowledges authors for their post by displaying a brief biography about them at the end of their post. It is perfect if you have multiple guest bloggers on your website and they do not each have a user account. It also gives an added incentive for bloggers to write guest posts on your site. Multiple custom profiles can be created and they take preference over website user profiles. You also have the option to specify a specific profile to display for each post. Custom profiles are completely configurable, it can include links to social media (such as Twitter, Facebook, LinkedIn & Google+) or you can specify any HTML/text you want to display. This plugin displays the author profile at the end of the post. It gives you have the option to display the author’s website user profile or a custom profile.

WP Biographia

This plugin allows you to add a customisable biography to posts, RSS feeds, pages, archives and to each post on your blog’s landing page as well as via a widget in your sidebar. It integrates out of the box with the information that can be provided in each user’s profile and supports custom post types. Display of the Biography Box can be hidden on a global or per user basis for posts, pages and custom post types as well as on a per category basis.


How To Get Started Building Your Authority Site Using WordPress

WordPress is one of the most popular and most dynamic publishing platforms today. If you are planning to build your authority site from scratch, get the foundations right by building on solid ground. If you are wondering about the basic things you need to do to get started on your authority site check out the items listed below to help you out. This checklist can be a helpful guide for beginners and serve as a handy reminder to experienced WordPress users as well.

  • Secure your domain name. Choose your name wisely. Check how it will appear in the url as some words read differently without spacing in between. You don’t want to be stuck with a name you will regret. (eg. Top Ten Bands Hits.com might mean something else when the words are all squished together.)
  • Get a webhost like Bluehost.com to host your website’s content. Take note of features like unlimited domains, bandwidth, downtime, etc.
  • Install and configure WordPress as your publishing platform. Some web hosts include WordPress in their website packages and offer free installation. Take advantage of these features.
  • Choose a WordPress theme and install. There are tons of WordPress themes available, some free. Choose a premium theme over a free one as this is generally more stable and the developer/author usually offers and provides customer support for theme installation, issues and bugs.
  • Install basic plugins like Akismet, Google Analytics, WP SEO, etc. to beef up your site.
  • Set up pages for important standard information such as: About Us, Terms of Use or Terms of Service, Contact Us, and Privacy Policy. These add credibility to your website.
  • Add and integrate social networking links like Facebook (business page), Twitter, Pinterest, Instagram, Linkedin, etc. into your website. These networks help promote your content and will generate traffic for you if optimized properly.
  • Fill your site with fresh content based on the keyword research you’ve been working on (read more about this in our previous article: Building your Authority Site using the Google Keyword Planner Tool).

These are just some of the practical steps you can do as you start building your authority site using WordPress. If you have more tips and techniques, please share by leaving a comment. We’d love to hear from you.


Tips To Maximize Marketing To Your Local Mass Traffic

A panel of experienced resource speakers including Mike Cooch, Kevin Wilke, Jack Mize, Martin Maybruck among others shared valuable insights and wisdom (T&C Summit 2013) on how to handle local traffic.

Here’s a summary of some of the key points these experts shared and see how it applies to your own local marketing targets.

The top 3 strategies for getting clients are:

  • networking at local events
  • speaking at local events
  • direct mail

The top 3 online strategies for clients are:

  • videos (get ranked quickly) Tip: put your business phone number in the title
  • directories
  • social media

Effective Facebook Page contests include the ff. elements that can contribute to your list building efforts, free referrals, viral reach, etc.:

  • name – for brand positioning
  • video – builds trust
  • prizes – aligns with market and doubles attendance
  • fan gate – increases “likes”
  • webinar – adds value

Follow up with people over the phone and offer your services

Build your business eventually to be sold

  • build assets instead of just a source of income
  • keep your financials clean
  • document systems and processes
  • target margins to be at par or better than industry standards
  • think of transferable contracts
  • recurring revenue
  • proven sales model

Your number 1 job is to sell

  • Small businesses are not actively looking for someone to market for them. You have to sell to small businesses.
  • Focus on one vertical to start. It is the biggest secret to growing fast
  • Leverage channels (conventions, webinars, newsletters, trade shows)

Use tools and resources to help you find leads

  • Smartwebinar – automated prospecting webinar for local marketers
  • Localizer lead tool – find local prospects fast
  • Lead kahuna – find leads with bad online reputation and turn them into prospecting material to target them

Fast local lead copy works for landing pages, video scripts, online classifieds, biz listings, social media properties.

Small businesses want mainly is fast sales. Mobile consumers are among the highest percentage of searchers for local businesses but not all local businesses have websites.

If you are running a small business your local business must be listed in apps such as:

  • Google maps
  • Yahoo
  • Mapquest
  • Yelp

Local businesses owners need to build a custom mobile landing page catered to their target audience.

Your friendly neighborhood shop could be the next big thing to happen. Check out opportunities to connect and network.