Membership Plugins For WordPress January 2014

WordPress is a proven powerful tool you can use to create your own website any way you want it. What’s also great about it is that you can take it even further and enhance its functionality to suit your needs with the help of plugins. From personal blogs to eCommerce sites to BuddyPress to so many other types of websites – a plethora of options is available out there for WordPress users.

One of the many ways you can use WordPress for is to make it function as a membership site where you can allow users to register, access or deny specific functions and sections, or create a social hub where fellow users can interact with each other.

Here are some popular WordPress plugins that can turn your website into a fully featured membership site:

Member Mouse

MemberMouse is an easy to use WordPress membership plugin that allows you to sell products, subscriptions and memberships, setup a password protected member’s area, offer 1-click upsells and downsells, manage customers, automate customer service, track critical retention metrics and more. No matter where you’re starting from, MemberMouse has the power you need to maximize revenue and get your business running like a well-oiled machine.

MemberMouse gives you everything you need to easily manage a successful online business. No matter if you sell digital products, subscription content, software as a service, or ship physical goods, MemberMouse provides a flexible platform that you can quickly shape to your business, with absolutely no programming required. This powerful plugin gets you up and running quickly, and handles many of the common tasks in your business, freeing you to focus on your value proposition.

Membership by WPMU Dev

Membership is a flexible, powerful, easy-to-use WordPress plugin for dividing your website into free and premium content. It’s a plugin built by WPMU Dev with WP Multisite in mind that can transform your entire network into a fully featured, multi-tiered membership and subscription site s o you can host a variety of membership sites, for yourself or for clients. Features include: a drag and drop interface to customize according to your exact specifications, control how access to any content or functionality is given, works with BuddyPress, add payment gateways easily (Authorize.NET AIM, 2Checkout, PayPal Express, etc.), built with WP Multisite in mind.

Restrict Content Pro

Restrict Content Pro is a complete membership and premium content manager plugin for WordPress developed by Pippin Williamson. This plugin can help you create an unlimited number of memberships levels, including free, trial and premium. Manage members and their subscriptions, track payments, offer discounts with a complete discount code system, and provide premium, members-only content to your subscribers.

Restrict Content Pro includes a complete member management system that lets you easily view all active, pending, expired, cancelled, and free users. Member’s subscriptions can be added or modified at anytime. This premium plugin is integrated with PayPal payments where all subscription payments are made via PayPal, allowing extremely fast and secure transactions.

Paid Memberships Pro

Paid Memberships Pro is a customizable WordPress Plugin and support community for membership site curators. PMPro’s rich feature set allows you to add a new revenue source to your new or current blog or website and is flexible enough to fit the needs of almost all online and offline businesses. Integrated with Stripe, Authorize.net, or PayPal® for recurring payments, flexible content control, themed registration, checkout, and more to help you process all your business transactions. You can: name and control access for unlimited membership levels. Members are added as a WordPress User at the subscriber level in addition to their selected membership level during registration, create your Payment Gateway with any of the built in payment options and then paste your API information into the plugin’s setup page, control access for each membership level offered, and so much more.

WP eMember

WordPress eMember is a powerful WordPress Membership Plugin that can help you build a secure and reliable fully featured WordPress membership site easily. This easy to install plugin lets you selectively protect articles by creating various membership levels (example: Free, Basic, Premium, Ultimate etc.) and protect the content (posts, pages, comments etc) of your site. The plugin manages all the membership management side of things. Key features include: content protection where you can create different membership levels and select what content (posts, pages, categories, comments) can be viewed by each membership level., unlimited membership levels where you can create “Basic”, “Premium”, “Ultimate”, or any other levels you want, Multi Site License – you can use it on as many sites as you own, Autoresponder Integration – can be integrated with Autoresponders (AWeber, MailChimp, GetResponse) so that members automatically get signed up to your list/campaign for email marketing purpose, and so much more.

Discover the many benefits of creating a membership site with these plugins and build your network faster than ever.

eCommerce 3.0 – How to Structure Your Basic Ecommerce Store and Make it Work

The face of eCommerce is slowly changing as more and more people look to the internet not only for information but for physical goods as well. The convenience of being able to shop from the comforts of your own home or wherever you are is luring more and more consumers to buying online. Here are a few pointers Ezra Firestone shares about setting up an eCommerce store that works.

According to Ezra, in an interview by James Schramko, Ezra stated that,

“… one of the big things about eCommerce- what I call eCommerce 3.0 – what’s changing about eCommerce right now is the day and age of the store, of the faceless eCommerce store is dying. The eCommerce that just puts up products and list manufacture descriptions is dying. What’s working now is adding value to your market, writing your product descriptions, ordering your products that are selling best and shooting videos about them, creating buyer’s guides like keep bundling products together that people want, figuring out ways that you can serve your community and creating a face and a brand and owning the race course within your eCommerce store.”

A. Basic structure of an eCommerce store:

Home, section product detail (most important) blog/content, checkout, PPC landing pages, more info, social profiles

SEO structure

  • Home page – 3 main KWs + modifiers (descriptor words). Ex. modifiers = colors, type of material
  • Top 75+ modifiers = section keywords. Section has products under it
  • Next 500 keywords that can be productized = products
  • Google product listing ads are great for ecommerce
  • Remaining relevant KWs = blog posts
  • 700 words per sections – modifiers written in (unique sections + descriptions)
  • Weekly blogging = about product, other keywords, EdC, each post has deep link + picture
  • Obvious on page – reviews, social buttons, etc
  • Internal link structure
  • Don’t over optimize
  • Author of the store – find some way to create a relationship with your customers

SEO Title Tags for ecommerce stores

  • “Vintage Costume Jewelry”
  • Description: KW, Phone #, Sentence, Modifiers
  • Get rid of big link boxes in the footer

Every search has a unique set of channels

  • Users prefer to consume media in different formats (video, audio, text, etc.) The goal: occupy as all positions as much as possible
  • Channel to occupy
    • SEO, PPC, Comparison Engine, email, social media
    • Image for each product – make sure if you have ownership of images, watermark them
    • Video for each section pages + home page
    • PPC ads (image ads + text ads, retargeting etc.)
    • Amazon listing for all products
    • Google search results: above the fold = ads, shopping, 1 or 2 organic results
    • Blog/ed content

B. Three Things to Track

  • Goal Flow: Product Page – Shopping Cart – CheckOut Page – Product Sale
  • Events: Product Options – Messages – Button Clicks, Errors (most important)
  • Site Search: monitor how the big stores like Amazon do it

C. Check Your Pages for These Items

  • Header : Search, Contact, Security, More Info, Cart, Chat/Live Help, Opt in, Offer (ex. Zappos header)
  • Favicon, Social links, Video, FAQ, Video Customer Service
  • Testimonials (random display), Bestsellers
  • Footer: Trust Seal, Search, Opt in

    • Homepage : Main rotator or slider with 3 images, tabbed featured products

  • Section Page: Items on sale – show percentage saved, Images open in lightbox for quick viewing, Featured item or deal should be on top of the page
  • Product Pages: Get rid of left navigation, Tabs on the left, Display social buttons above the fold, Cross sell recommended items, Guarantee, Trust, Shipping, Videos, Multiple Images, Recently Viewed, Put features/benefits under Add to Cart
  • Checkout Page 1: Make it look as nice as the Product Page, Shipping Calculator, Proceed button at top and bottom, Image, Product, Guarantees
  • Checkout Page 2: Multiple Payment Options

D. Boost Your Conversions With the Following:

  • Create FAQ on Shipping
  • Follow-up script on cart abandonments by email. Offer a discount
  • Use in-page analytics to optimize Section pages. Put products clicked the most on top of the page
  • Thank you video
  • Post purchase survey
  • Follow up with review request

If you are currently running an eCommerce website you can use the information above to evaluate how your site is doing. If you are planning to put up one for the first time, use them as your guide to jumpstart your business in the right direction.

ThemeFuse: A Closer Look

About

“We Create Premium WordPress Themes. The Original Kind!” This tagline encapsulates everything ThemeFuse is about. ThemeFuse is a commercial WordPress Themes Shop co-founded by four guys from Bucharest, Romania: Bogdan Condurache (Art Director and Motion Graphics Designer) and Dimi Baitanciuc (co-founder) both of whom take care of the creative side, together with Alexandru Luncashu and Sergiu Bagrin (After Care Support) who, on the other hand are in charge of development and programming. ThemeFuse focuses on providing original high quality niche WordPress theme designs coupled with top aftercare support designed to meet the exact needs of customers in specific industries.

History

Dimi Baitanciuc and Bogdan Condurache started out selling HTML/CSS templates on ThemeForest in November 2009. They soon realized the huge potential in WordPress and started implementing their designs into the CMS. They were joined by Alex and Sergiu later on. After another 4-5 months on ThemeForest they decided to put up their own and the ThemeFuse WordPress theme club was birthed in 2010. The theme club includes 28+ themes (averaging a new theme every month) available to download which range from portfolio themes through to magazine themes for sports and fashion sites.

Product

The ThemeFuse WordPress theme club currently includes over 28 themes that cover a wide range of themes that include portfolio themes, magazine themes, blog themes, business themes, etc. that cover niche industries such as sports, fashion, travel, events, food, art, corporate, and so much more. The club membership is a subscription based product ($17 per month) where you get access to all themes (current and future) including PSD files. This is automatically renewed each month based on the date you signed up. The membership price includes a one-time only $199 sign up fee. If you decide to cancel your subscription, you will not be able to download the themes anymore. Themefuse enforces a no refund policy applicable to club members as well. Should you decide to reactivate your club membership and sign up again you need to pay the one time signup fee again. Themes are also sold individually to non-members.

Member Benefits

Aside from gaining access to the entire Themefuse theme collection, members get VIP Priority treatment in their Support Forum, members get access to a beautiful Member’s Area, members can also give input and suggestions on future themes. Aside from these, members also have the opportunity to earn via their improved affiliate program.

Income Opportunities

ThemeFuse’s affiliate program allows you to earn in several ways. Once you become an affiliate, all you need to do is put your affiliate link on a banner on your website or use ThemeFuse’s WP referral plugin. Once a person clicks on the link and makes a purchase on their website you earn 30% of the sale, every time. Their affiliate software sets a 60-day cookie that keeps tab of users who visit their website from one of your links. This means you still get a 30% cut on every purchase the user makes, even if the customer comes back at a later time. In addition, if the user joins our club you’ll also get 10% of every recurring payment he makes every month. Themefuse pays its affiliate partners once a month via PayPal. Affiliates can expect to receive their affiliate shares between 1st and 10th of the following month.

Recent Developments

ThemeFuse recently partnered with WebHostingBuzz to provide a new service targeted at WP beginners. The goal of the partnership is to deliver a hands-off service, where every client can get their WordPress site installed by a team of professionals on a quality hosting account, along with a well-designed WordPress theme. This service means that customers can pick a theme from ThemeFuse’s gallery and have it installed by their team, on an optimized hosting platform, and under a new domain (of your choosing).

The main strength of this new service is the no-supervision-required approach presented by both companies (ThemeFuse and WebHostingBuzz). All the client needs to do is pick a theme from the official theme gallery at ThemeFuse.com, choose the hosting pack (domain name included) at checkout and that’s it. All within a single checkout process.

For the client, the package includes: the domain (optional), the hosting, the website (WordPress theme), AND all the necessary installs will be taken care of by ThemeFuse. ThemeFuse also provides a dedicated support forum to handle the chosen theme’s issues as well as troubleshooting any problems that may come up.

Future Plans

According to Dimi Baitanciuc,

Talking about the longer term, we plan to release a brand new website as part of our ThemeFuse family, which will not be related to WordPress themes, but to web and graphic design in general. We have been collaborating with high-class designers from around the world the past few months and I think we’ve come up with awesome results.

Visit ThemeFuse today.

Conversion Hacks: Increasing Opt-In Rates

How many of you have tried several email campaigns but have wondered why they aren’t so effective? How many of you are actually clueless as to how to maximize the power of email marketing and how you can use it to your advantage? Let’s take at the look at the ways you can increase your email list using these tips and tricks on increasing your Opt-In rates. Check out these terms – Opt-In, Confirmed Opt-In, Double Opt-In, and Opt-Out:

Opt-in:

Sometimes referred to as “single opt-in,” basically means that people are only added to an email list if they actually fill out a registration form. They are given the “option” to receive email with their permission. Otherwise, the unsolicited email is referred to as spam.

Confirmed Opt-in:

This is similar to the opt-in method, but after someone signs up for your email list, you’d send them a “thank you” confirmation email that contains a link to unsubscribe from your list (just in case they were signed up by someone else without their permission).

Double Opt-in:

Someone signs up for your email list. You send a confirmation email with a link that they must click before they’re added to your list. If they don’t click the link, they don’t get added to the list. When users confirm that they want on your list, you should store their IP address, and confirmation date and time in your records. Some say this is the best way to handle your email list.

Opt-out:

This is an old-fashioned way of building your email list where you’d typically have some form for people to fill out but with a hidden or not so obvious pre-checked box at the bottom, with something like, “Yes, please sign me up for your email newsletter!”

Tips and Tricks:

The headline, call to action (CTA) and opt-in box must have good headline. Write 100 headlines and pick the best one.

If you’re using a photo of a person in your landing page, have person looking at opt-in area

Simple plain flat book cover or graphic + opt-in box converts well

Other things that can make a big impact:

  • Have live chat on your site. You can outsource for approximately $300. 1 in 3 chatters buy. Set up a special follow up series for chatters because they are engaged prospects
  • Your best affiliate is your customer service. They know the your customers the best. Turn customer service people into sales people. Give customer service reps affiliate link. Create an email signature for customer service emails with what you’re promoting.
  • Use an Upsell formula
  • Make a “bucket offer”. Offer them more of what they bought at a greatly discounted price. (ex. Buying an apple for $1, then being offer 10 apples for $3)
  • Don’t worry about profit. Try to break even.
  • Send buyers additional offers via Direct mailing buyers additional offers. If someone buys from you but doesn’t buy upsell, direct mail a sales letter for the upsell
  • Telephone follow-up – Calling webinar attendees after webinar can increase your sales if you call your webinar attendees and ask them why they didn’t buy.
  • Ditching the progress bar on checkout process can cut cart abandonments in half

Keep testing your landing pages and keep tab of people’s responses to your marketing strategies to find out which method works best for your company. As you continue to understand your target market’s behavior the better you will be able increase your Opt-in rates and eventually your sales.

StyleShop – Elegant Theme’s 81st (And It’s an eCommerce One)

Elegant Themes has just released its 81st theme – the robust and beautiful eCommerce theme StyleShop – and it’s worth the wait. Say goodbye to the glossy mail order catalogues and get your glossy magazine fix with StyleShop Premium WordPress Theme.

StyleShop is glamorous and edgy and not your typical and functional looking eCommerce theme. You can tell the difference from the way the design elements have been seamlessly integrated into various sections of the theme. The attention to detail and the thoughtful process of making sure the user experience is pleasant and enjoyable is a trademark of Elegant Themes. The homepage is clear and easily navigable. It greets you with an impressive dynamic slider you would love to showcase your products with. It also includes a mini slider you can use to feature specials or specific product categories you want to bring attention to. You can also set up a mini gallery of your hottest, latest, most popular products as a teaser to the rest of your inventory. The great thing about this theme is the integrated WooCommerce plugin that handles the whole checkout process ensuring a seamless handling of transactions with popular payment methods.

Styleshop Premium WordPress Theme looks great on smartphones and tablets with its fully responsive design. It even has a side menu especially designed for smartphones to facilitate a faster shopping experience. This responsive theme can be easily customized with the powerful Theme ePanel that allows you to tweak and adjust design features as you please. In addition, the theme comes with lots of shortcodes you can use for more detailed control over the theme.

Features:

  • Responsive Design
  • Theme Options
  • Shortcodes
  • Page Templates
  • Perpetual Updates
  • Secure and Valid Code
  • Browser Compatibility
  • Complete Localization
  • Unlimited Colors
  • Unparalleled Support

StyleShop Premium WordPress Theme includes top-notch tech support provided by Elegant themes’ support staff to help you setup your site and get it running in no time.

Get StyleShop And 80 More Themes for $39

Best Shopping Cart Plugins for WordPress in 2013

Online shopping has been steadily growing in the last few years. As more and more people engage in business transactions on the web, it is fitting for WordPress sites to be ready for this flurry of eCommerce activity. Here are some of what we consider the best eCommerce plugins for the upcoming year.

Cart66

The Cart66 WordPress ecommerce plugin makes selling easier than ever before. With Cart66 you can sell electronics, digital downloads, videos, music, web hosting, legal services, collect membership fees, and more. Online selling need not be so complicated. This plugin makes selling anything as simple and as easy as can be. Cart66 integrates major merchant tools such as Amazon S3, for delivering digital products, and popular payment gateways such as Paypal’s payment system for collecting payments from sales. There is also a Lite Version which can be downloaded for free from the WordPress repository.

Jigoshop

This eCommerce plugin is the basis for the popular WooCommerce solution. While the two plugins have diverged development wise, Jigoshop maintains the clean, well written code philosophy both plugins have. Jigoshop provides you with the features necessary to set up an eCommerce website in no time with the option to create a multitude of product types and apply detailed attributes customers can easily refine your catalog, ensuring they find what they’re looking for in just a couple of clicks. It is one of the fastest growing plugins and has an emerging ecosystem of extensions that go with it.

WooCommerce

WooCommerce is a free, open source eCommerce plugin that is easy to install, use and extend. This very popular plugin is built for flexibility. It has great built in functionalities such as reporting, tax and shipping capabilities, products and inventory, supports numerous payment gateways, and so much more. The basic functionality can also be beefed up with available extension upgrades to match your business requirements. WooCommerce is an eCommerce tool kit that you can tailor to your specific needs.

MarketPress

MarketPress is an easy to use and powerful ecommerce / shopping cart plugin available for WordPress. This plugin was developed from the ground up to make it simple to set up a stylish online shop, MarketPress has all the features you need, including: Multiple payment gateways (PayPal, Authorize.net, Google checkout, 2checkout, Moneybookers, eWay, Cubepoints and more), fully internationalized by the WPML crew, and includes provision for shipping, coupons, Google Analytics Ecommerce tracking, sale pricing, unlimited product variations. Not only that, it’s also free.

WP Marketplace

The WP Marketplace plugin is a full-featured WordPress Shopping Cart/e-commerce system that is extremely easy to install and even easier to maintain. It has everything you need to build a complete online shop – from front-end management to shipping to payment gateways to analytics to social marketing and SEO features. WP Marketplace is an eCommerce tool that can turn your website into a money making machine.

30 of the Best Shopify Themes (Free & Awesome)

Do you prefer to shop from shabby looking shops? Well, I am sure that all of us will be answering this question with a resounding NO. If that is the case, then why should shopping online be any different. It is imperative these days for a website owner to have an inviting, user-friendly experience lest you go the way of obscurity.

Application of a useful and at the same time beautiful theme in the website therefore becomes extremely important. Readily downloadable themes or templates compatible with different kinds of websites are available on the internet which can be used by designers as a starting point of their projects. Or it can be useful for novice designers who want to draw valuable inspiration from these examples thereafter start developing their own unique template. If you download a free shopify theme, then the work of the designer will be simplified and become much faster as well. These templates come with many useful features like ability to connect with the social networking sites, full customization features whereby the developer can amend it according to his own needs and all the latest technologies. With the use of these templates your website is surely going to stand out from the rest. It doesn’t end with having a unique template and features, its all depends on how well and different you do business. You can find experiences of popular ecommerce experts and help articles on blogs like Shopify ecommerce blog.

In addition to our article on some of the best ecommerce WordPress Themes of 2013, we have also created this detailed list of the 30 best and most diverse shopify websites for you designers out there. They can build up a unique, attractive and at the same extremely interactive platform with the help of these themes.

(more…)

35 of the Best eCommerce WordPress Themes 2013

Believe it or not, 2013 is right around the corner, and we want you to be prepared. Thanks to some big advancements in eCommerce functionality for WordPress in 2012, the Best eCommerce Themes of 2013 are sure to be amazing. eCommerce is simply the commerce conducted through the Internet. With millions of websites, blogs, and Internet users, more and more businesses are taking their products online. The successes of sites like Amazon and Ebay has dispelled all skepticism about eCommerce websites – not to mention the scores of “mom and pop” operations selling everything from ebooks to digital hugs…yes…some people are making money selling completely made up things.

(more…)

HostGator – Best Web Host. Period.

If you are looking for the absolute best deal in WordPress Hosting (and hosting in general), allow us to introduce you to HostGator – the ONE name to know in hosting. Some of the highlights: UNLIMITED Disk Space UNLIMITED Bandwidth …