Top 5 Themes for Non-Profit Organizations

It’s now that time of the year when most of the world celebrates Christmas. It is the season when the Christian world reflects on the birth of the Lord Jesus Christ which ultimately leads to his sacrifice on the cross so people may live a much better life in Him. It is also during this time when people are reminded to think beyond themselves and work towards causes to make the world a better place to live in. In the spirit of Christmas, we are featuring top 5 best selling and well rated themes for non-profit organizations:

1. Churchope

Churchope is a WordPress theme designed for churches. The homepage features a great slider perfect for giving visitors a brief presentation on what the church mission and beliefs are. The theme has capabilities for embedding videos as well as playing audio tracks. It also has a great calendar system to keep church members updated on the next church event. Overall, whether it’s viewing or listening to the latest sermon online or catching up with the next church activities, Churchope meets those needs and so much more.

2. WP Church

This is another theme that’s perfect for churches. It has an amazing slider set on a wood finish background. WP Church also gives visitors the chance to watch videos and audio tracks, listen to preaching or testimonies, and keep track of event countdowns on a dedicated event page. It also has a special scripture tool that automatically adds scripture text when the scripture reference (e.g. Ps. 121:1) is typed.

3. Campaign

This is a special theme for individuals running for public office. Candidate updates and news may be posted as well as a schedule for campaign events & sorties. There’s also a special tool for capturing names & email addresses of constituents and supporters and even a special, easy to set-up donation button. This theme can also be used for fund raising, charity events and the like.

4. Earth

This premium WordPress theme is designed for today’s eco-warriors. The environmental movement relies heavily on images to tell the stories of how the planet’s resources are being depleted because of human and industrial factors. Earth has great multimedia presentation capabilities that can help tell that story. This theme has an amazing slider that capable of embedding powerful video presentations to stir up conservation. It also has great sortable portfolio pages perfect for documenting various conservation projects of any environmental organization.

5. Animal Care

Animal care is a theme designed for cause oriented groups or movements who want to establish an online presence. This theme’s home page has a beautiful slider that can be used to effectively communicate the organization’s mission. The theme has allotted ample space for images, blog pages, and there is also a special box for special news posts regarding the organizations activities. Interested parties are given an opportunity to donate via a special donation button on the homepage.

There are more themes out there designed for non-profits. Hat tip to all the designers and developers who have created these themes to help the advancement of great causes.

WordPress and Cloud Storage Apps – How Safe is Your Data?

Up, Up, and Away!

We somehow have this picture in our minds that all the stuff we upload online is somehow floating over our heads, whisked way, way up into cyberspace. But what do we know about Cloud Storage and what really happens to all the files we upload? Maybe some people can probably relate to this old song about clouds by Joni Mitchell.

I’ve looked at clouds from both sides now
From up and down and still somehow
It’s cloud’s illusions I recall
I really don’t know clouds at all

Is Cloud Storage all that it promises to be? Convenience, accessibility, tons of file space. Is it possible that this nice, fluffy, feel good Cloud could go wrong and cause seemingly irreparable damage to its users? Case in point, the recent celebrity photo hacks, Dropbox, iCloud, Snapchat, etc. Is Cloud Storage really safe to use?

Of Dropbox, Copy, Box, and other Cloud Storage Apps

Cloud storage service is an amazing innovation, which allows you to upload, store and share images, videos, and other type of content online. How does it work?

Cloud storage is a model of data storage where the digital data is stored in logical pools, the physical storage spans multiple servers (and often locations), and the physical environment is typically owned and managed by a hosting company. These cloud storage providers are responsible for keeping the data available and accessible, and the physical environment protected and running. People and organizations buy or lease storage capacity from the providers to store end user, organization, or application data.

Cloud storage services may be accessed through a co-located cloud compute service, a web service application programming interface (API) or by applications that utilize the API, such as cloud desktop storage, a cloud storage gateway or Web-based content management systems. (source: Wikipedia)

Ok. That’s a mouthful. In other words, Cloud Storage “refers to saving data to an off-site storage system maintained by a third party. Instead of storing information to your computer’s hard drive or other local storage device, you save it to a remote database. The Internet provides the connection between your computer and the database.”

Hacker Proof Cloud Storage

Does it exist? Probably not. Just like secrets, keeping digital information from getting into mischievous hands is like pinky swearing. There is no fool-proof way. Ever tried to format, erase or delete photos from your memory card or your hard drive? Guess what. They still live there, way below the recesses of your storage device and can still be extracted using recovery software. Yup, even after you’ve formatted or reformatted (quick reformat and not full format) And that’s just local storage. Still very much within the scope of your control. But what about cyber storage? Does this mean that you shouldn’t use Cloud Storage at all?

Secure Your Online Data

People are paranoid about large-scale theft of personal information. Unknowingly, they post more than just the usual profile information required when joining a social or public website. (Check out this amazing mind reader.) Their entire lives are posted blow by blow on social media – voluntarily. But the operative word here is – voluntarily. Quite the opposite of theft, where someone takes away from someone against his or her will or permission.

There will always be risks. Whether online or offline. Once anything is uploaded and publicly shared, the risks should have been supposedly counted already. It can be stolen, shared without permission, downloaded, altered, wrongfully claimed, disputed, etc. It’s a reality. Of course, the expectations change when information is shared with restrictions.

People need to be fully aware of what they are sharing, to whom they are sharing it with, and where (websites, online storage, etc.) they share, post, or upload. Make sure to read and understand (someone said this is the biggest lie online) the terms of use of websites and note if there are any third party clauses that allow these websites to share, sell, or pool personal information to their suppliers or sponsors.

Use a strong password and don’t repeat the same password in different places. Consider a password manager. Use the two-step verification or two factor verification option if a website provides one. Do manual backup instead of automated backups. It doesn’t hurt to create your own self-policing practices to ensure that your rights to privacy or ownership rights are not violated.

A Word from the Founder – Matt Mullenweg

Here are some of the interesting points that came up in a recent extended interview J.J. Colao of Forbes.com did with WordPress Founder and CEO Matt Mullenweg. Talking points were shared on WordPress releases, market share, funding, revenue sources, mobile, and other interesting insights about the future of WordPress and Automattic.

  • On Web Presence: WordPress now powers 22% of the Web, including Forbes.com
  • Mullenweg became CEO of Automattic in January 2014 after being chairman for 8 years.
  • On WordPress releases: The next WordPress release isn’t expected this year but Mullenweg hopes maybe in a year or two.
  • Automattic is basically a big experiment hoping to create something that’s fully open source to the core, that becomes a big Internet-scale business.
  • Revenue composition is 80% from WordPress.com subscriptions, 10% each from WordAds and VIP
  • People who are hosted on Amazon or GoDaddy or those places also have a set of products for them under Jetpack.
  • On Mobile: A new interface that works fluently whether you’re on the desktop, a tablet or notebook is currently being built targeting half or a plurality of active users by the end of the year.
  • On the future of Automattic and WordPress: 10 years from now, Mullenweg wants it to be an organization that has thousands of people – to build, in a completely distributed, open source fashion, a 10 or 20 thousand-person company.
  • On Mullenweg’s management style and hiring policies: “Don’t worry about whether your team hired someone that put you over budget for the year. Something like that has nothing to do with creating great products.”
  • On Touch Technology: “We’re not going to launch anything anymore ever again, that’s not responsive. I want to be more of a mobile company but as we do that I don’t want to lose the things that make us the engine of the independent Web.”

Mullenweg’s aggressive and visionary approach to delivering a product that is open, diverse, and which can be widely adopted by tens or thousands or millions of users is not an easy task. But then again, to quote his own words, “I didn’t sign up for easy.” Here’s to an exciting WordPress future for the world wide web.

Check out the complete transcript of the interview on Forbes.com

Not Your Usual WordPress Themes Roundup

Multipurpose WordPress Themes are great for creating all types of websites but sometimes it’s more convenient and it saves a lot of time to use a ready-made theme that’s specific to your website requirements. Here are a few WordPress themes that are more than just your usual WordPress theme designs. Check them out:

Joglo – Woocommerce Real Estate Theme

Joglo Premium WordPress Theme is a modern real estate theme especially built for the real estate business. This WooCommerce enabled premium theme makes it easy to run an online realty company that can handle transactions like offering property for sale or home/apartment renting service. It has a sleek and dynamic design packed with features and functions like: Advanced Search where customers can easily browse any property filtered according to price, location, type or some other category or tag; Agents page listing agents names, description, and contact information; Responsive and custom layout; Property page with a contact form; and, Property detail page with map

Advocator: Professional Nonprofit Organizations

Advocator Premium WordPress Theme is primarily designed for non-profit, charity, organization, or advocacy related websites that aim to be interactive with their audience. This theme boasts of professional level accessibility and performance having been built using the Foundation 5 framework by Zurb. Key features include: audience can engage with you on mobile devices with ease, you can accept donations seamlessly, you can add Events for your organization, you can collect emails using Mailchimp, and if you’re a developer, you can customize super fast and efficiently.

Frisieur – WordPress Theme for Hairdressers

Frisieur Premium WordPress Theme is a fully responsive theme designed for hairdressers, hair salons, stylists, makeup artists, and similar professionals you need to set appointments with. This theme includes features and functions like: Working Appointment form, Approximate time with timepicker (compatible with two time types), Opening hours table, Google Map with geolocalization, and Working Contact Form, – elements necessary to booking clients online.

Pump – Responsive Wedding & Multi-purpose Theme

Pump Premium WordPress Theme is a Wedding Event & Multipurpose WordPress Theme all rolled into one. This super simple and yet fully functional responsive theme has endless possibilities not only for Weddings and events but even for business, corporate, or portfolio applications. This theme can grow with its users and convert into something else and adjust as the couple’s needs and interests evolve. It is also WooCommerce, BuddyPress, bbPress, and WPML ready.

WooCommerce Supermarket Theme – GoMarket

Woocommerce GoMarket Premium WordPress is a complete shopping solution for eCommerce owners. This theme includes 6 pre-designed stores making it easy to set up the store of your dreams. It features a
combination of Vertical Menu and Main Mega Menu to help customers navigate through the site easily.

WordPress Design For A Global Market

Design is subjective. There are generally accepted design principles that govern the design community and serve as guides to evaluating “correct” design. However, not all of them are totally applicable to specific clients especially when Western taste buds meet Eastern culture. But when and where shall the ‘twain ever meet if beauty and design aesthetics are wrapped deeply in mores and culture?

This is the cross cultural challenge that web designers need to face in order to remain competitive in today’s global market place.

West, Meet East

Before the West was, the East was. Two of the world’s oldest civilizations, China and India, are also two of the fastest and most robust economies today. According to Census.gov, as of 2014, China and India ranked as the top two countries with the highest population in the world. China ranked first with 1.3B (population) with an approximate 42.3% Internet penetration, followed by India with 1.2B (population) with an approximate 81% Internet penetration. Approximately 1 billion internet users from these 2 (right to left, top-to-bottom reading) countries alone. And if theme developers do the math, even if at 1% of a billion internet users, that’s still a lot of WordPress themes right there. Too many to ignore.

Global Market Local User Design

We’ve talked about defining your target market and directing your business to reaching your specific demographic. Once you have that down pat, it’s probably time to think of expansion and consider widening your net a little further. To go a little more granular and target the local user.

With WordPress powering over 21% of the Internet and being one of the most user friendly and reliable CMS systems existing today, aside from the fact that it is free, more and more Internet users are looking to it as their platform of choice.

With that, the popularity of WordPress has crossed over into multi language markets despite having been around for only a decade and catering mainly to users of modern languages which are generally left to right in direction. Hence, the increase in demand for WordPress themes with RTL or WPML features or WP plugins that provide this functionality.

The diversity of WordPress users from all across the globe is becoming an important factor in developing themes that are relevant culturally and technically suited to these users local needs. As responsive once was a premium feature that has now become a standard feature in all WordPress themes, so shall the multi language and RTL feature become.

The Design Approach

The WordPress theme development marketplace has grown considerably with designers coming up with better and more user friendly designs that match the general needs of WordPress users. There is a huge pool of WordPress themes available for, generally, almost every type of website need out there. But there is still room to grow for more cross-cultural friendly options.

Below are some design elements that designers need to consider when creating themes that are responsive to culturally diverse user groups. (Notes culled from W3.org and Sitepoint.com)

  • Language
    – Languages don’t have a direction. Scripts have a writing direction, and so languages written in a particular script, will be written with the direction of that script. Languages can be written in more than one script.
  • Typography – fonts and characters
    – Typography can look “busier” to Western eyes than to Asian readers because many Asian scripts don’t have separate upper and lower cases. Some languages have scripts that are not alphabetic at all, but which express an idea rather than a sound. Occasionally, it’s necessary for an author to provide readers with pronunciation help for especially rare or awkward characters, usually with an alternative script in small writing above the ambiguous character.
  • Content presentation
  • Styling
  • Usability
  • Navigation
  • Mirror layout
  • Scripts (Left to Right, Right to Left, Top to Bottom)
    – Text direction is another thing that should not be confused with language. In some scripts, such as Arabic and Hebrew, displayed text is read predominantly from right to left, although within that flow, numbers and text from other scripts are displayed from left to right. Knowing the directionality of text, based on the script(s) to be used, is important to web designers and authors, because right-to-left text can be more complicated (for beginners) to work with and the organization and directionality of the page layout are affected. Therefore, knowing the writing direction can be relevant to estimating the work involved to create web pages in a new language.
  • Images and animations
  • Forms
    – Designing forms for an Asian market can have pitfalls for Western developers. For example, it’s common to require both given name and family name and give an error if both are not completed. Many Asian languages write names with family names first and given names afterwards while some have only one name. Also, do not limit the amount of characters in Address fields.
  • Mobile
  • Propriety
  • Color palettes
    – While choosing your colors for your design, keep in mind that certain colors have different connotations across cultures. For example, red is lucky for Chinese people. On the other hand, Thai people will be offended if you print their name in red — it’s the color that monks employ to write names on coffins, so to write someone’s name in red is to “wish them dead”.
  • Symbols and metaphors

For web designers, W3.org International’s tagline sums it up quite well: “Making the World Wide Web Worldwide.” Let’s!

Miscellaneous WordPress Themes January 2014

Start off the year in style with these miscellaneous WordPress themes to match your online business:

Cafeteria Responsive WordPress Theme

Cafeteria Responsive WordPress Theme is a premium theme designed for a cafeteria web site, a restaurant web site, or any other types of food service website such as bistros, bars, fast foods, bakeshops, etc. The sweet and deliciously saccharine design appeal of this theme will surely put a smile on your clients’ faces. The template is adaptive and very easy to customize sporting a semi retro style complete with parallax effects to help make your site simply irresistible.

Mercy NGO Charity & Environmental/Political Theme

Mercy Premium WordPress Theme is a clean and elegant theme, developed mainly to setup NGOs, non-profit organizations and corporate websites. It is easy to fully customize the layout, colors and style within minutes due to the superb flexibility of its framework. You can also create unique websites for other purposes like magazine, blog, creative or business. Use the color picker to create your own color scheme and make it as elegant or as high impact as you want. This theme is most suitable for small to large NGO organizations’ website. This clean and minimalist PayPal integrated theme allows you to add as many causes as you need, is translation ready with built in RTL support, and is also WooCommerce ready.

Humbleshop Minimal Easy Digital Downloads Theme

Humbleshop Premium WordPress Theme is a Bootstrap based framework theme designed for the Easy Digital Downloads Plugin. This simple and straightforward responsive theme comes with a real-time theme customizer, related product function, and is additional product image ready. It also includes scripts and plugins: Flexslider, Magnific Popup, Fitvids, Equalize, and Selectnav, to give you more customization options.

Party Night Night Club WordPress Theme

Partynight Premium WordPress Theme is a sleek and modern club and party WordPress Theme for night clubs, parties, night events etc. Its flat, clean, and tidy graphics create a classy vibe sans the usual garish and screaming designs typical of night club or events themes. Enhanced functionality allows users to easily customize the look of the theme. Main Features include: Revolution Slider, Events booking support, Table reservation support, Advanced Events organizer (tickets, event builder), WPML support, News Management, and Blog Management.

Actority WordPress Template for Casting Agencies

Actority Premium WordPress Theme is a professional responsive casting agencies’ WordPress template especially designed for those in the entertainment or theater industry. If you’re a producer looking for background talent, or a background actor looking for work, create your own online portal with Actority. This premium theme can also be for other kinds of agencies like real estate or a travel/tourist agency. This fully responsive theme includes several pages like: For Actors page, Application List page, Contact page, Portfolio page (filterable), and other additional page templates. Actority fits any screen, from the largest desktop screens, to any tablet size, down to the smallest smartphones and is very intuitive on any device.

Mastering The Perfect Elevator Pitch to Help Build Your Authority Site

Elevator Pitch Defined

An elevator pitch, elevator speech, or elevator statement is a short summary used to quickly and simply define a person, profession, product, service, organization or event and its value proposition.

The name “elevator pitch” reflects the idea that it should be possible to deliver the summary in the time span of an elevator ride, or approximately thirty seconds to two minutes. The term itself comes from a scenario of an accidental meeting with someone important in the elevator. If the conversation inside the elevator in those few seconds is interesting and value adding, the conversation will continue after the elevator ride or end in exchange of business card or a scheduled meeting. (source: Wikipedia)

Part of establishing the identity of your authority site is creating a catchy and easy to remember description about everything you are all about. Many businesses fail to recognize the value of the elevator pitch for their companies and miss out on opportunities to connect with their target market. Some think that this technique borders on cheesy especially when done wrong. However, not recognizing its power and potential translates to many lost opportunities to market and “sell” yourself. If you can’t give a concise and succinct reason for the existence of your business, you confuse your target market as well.

The Internet is overloaded with virtual billboards vying for visitors attention non-stop. You need to be able to deliver your pitch and make it unforgettable – make it spark your website visitors’ curiosity.

What You Need to Craft Your Elevator Pitch:

Structure

  • Be specific. Use simple and easy to understand words
  • Offer a solution to an existing problem. Make it short and sweet.
  • Provide them with a specific call to action – visit your website, subscribe, register, etc.

Target Market

  • Address the appropriate target market in your pitch. You can later on expand to a qualified market and the general available market eventually. Tailor your pitch to match different segments of your target market but keep the core message consistent.

Delivery

  • Your website, social network, and all your other channels should be consistent as far as delivering your key message is concerned.
  • Believe in your own message and delivery will be natural. Try not to be too verbose when explaining yourself. People are turned off by the typical “car” or “insurance” salesman types. They easily see through all the hype but on the other hand, will appreciate genuine customer care and concern.

Building Your Brand – Who You Are Talking To vs What You Are Talking About

What comes to mind when you hear Levi’s, Nike, Starbucks, McDonald’s or Canon? Chances are you already know who they are and what they are all about. These brands have become household names that everyone knows and trusts. Branding is an essential ingredient in running a successful business – online or offline.

What is branding?

“Branding is the expression of the essential truth or value of an organization, product, or service. It is communication of characteristics, values, and attributes that clarify what this particular brand is and is not.

A brand will help encourage someone to buy a product, and it directly supports whatever sales or marketing activities are in play, but the brand does not explicitly say “buy me”. Instead, it says “This is what I am. This is why I exist. If you agree, if you like me, you can buy me, support me, and recommend me to your friends.” (source: tronviggroup.com)

Branding is designed for identity optimization. It differentiates you from the rest of the pack even if you are speaking to the same target market. It establishes what your site is and what it is not.

Branding is strategic. Marketing is tactical.
– James Heaton (www.tronviggroup.com)

Branding is beyond just trying to figure out what topics to write about. Developing a distinct brand for your website is key to establishing your unique voice. Your voice will resonate and draw the market that will want to be identified and be associated with you. You have to know who you want to talk to and connect with them. Once you establish a strong identity and a unique point of view for your business and your website, you can be more strategic in planning out the type of content you will be publishing for your target market. Next thing to work on is to find out what your target market is interested in and create a content strategy that will address those needs. Content is key. What you talk about will determine how much attention you can get from your audience. It should be worth hearing and more importantly, worth sharing.

Building your authority site begins with your identity – your brand, your voice. Once you have that down pat you can proceed to develop a focused branding and marketing strategy leveraging on all your social and multimedia channels to help you establish your site not only as a resource that can be trusted but as an authority worth listening to.

WordPress eCommerce Opportunities for WordPress Professionals for 2014

The Internet has significantly changed and reshaped the workforce profile in the last few years. It has opened up opportunities for work outside of the traditional 9 to 5 setup and the lure of “work from home” or “work anywhere” is irresistible. Because of this, more and more people are opting to liberate themselves from the office cubicle and pursue non traditional work opportunities because of the flexible work hours and the income potential it presents – most of which can be found online.

The global economic landscape is flat in the sense that anyone in the world, regardless of location or educational attainment, can become the next big business online. The challenge for most businesses is how to take their bricks and mortar mentality into the world of bricks and clicks.These people need experts who can help them build their dream business – online. For WordPress professionals, the opportunities to service this sector cannot be ignored.

According to comScore,

The comScore report found that retail e-commerce sales produced over $50 billion dollars last quarter. The study found that e-commerce sales have seen double-digit growth for 10 consecutive quarters. While growth this quarter was strong, comScore found that it was slightly down from the previous two quarters.

“The first quarter of 2013 was fairly strong for online retailers, with total e-commerce sales surpassing $50 billion for only the second time on record,” said comScore Chairman Gian Fulgoni.
“While the year-over-year growth rate of 13 percent remained healthy, it was a point or two below that of the preceding quarters.”

According to the report, sales growth was down one percentage point on a quarter-over-quarter basis. E-commerce sales growth was also reported to be down two percentage points since Q3 2012. Fulgoni surmised that the slowdown was caused by payroll tax increases, which took effect in 2013.

ComScore’s report found that digital content and subscriptions, apparel, sport/fitness, consumer electronics, and consumer-packaged goods saw the greatest amount of e-commerce sales growth this quarter. The report shows that all categories saw over 20 percent growth year-over-year.

Here are a few key strategies WordPress professionals can use on how to take advantage of the booming WordPress eCommerce business opportunities:

Think Local, Sell Global. – think of businesses and services in your local area that have the potential to go global

  • local retail stores in your community that can sell globally – eg. books, accessories, jewelry, hobby stores, food, specialty shops
  • personal and professional services – consultants, freelancers, financial advisers, coaching services, tutorials, accountants, DIY-ers
  • NGOs, events, charitable institutions, fundraisers, non profit organizations
  • niche businesses – realtors, travel agents, auto dealers
  • small to medium scale businesses

Master the eCommerce process and understand how each step functions. WordPress professionals need to be well-versed on how the standard eCommerce process works:

  • shopping cart – should be simple enough for the customer (eg. WooCommerce, easy digital downloads, gravity forms, etc.)
  • payment gateway
  • merchant account
  • merchant’s bank account

Study your client’s needs and specifications and how you can integrate, merge, or streamline their current business practices and processes to their website. Don’t be afraid to ask questions and provide suggestions on how to modify or improve how transactions are processed.

Price yourself right. – Building an eCommerce site is more than just choosing an eCommerce supported WordPress theme, adding a plugin, and hitting the publish button. Consider the scope and the size of the whole project, the after installation support, and any additional web admin and system maintenance support you might be asked to provide before giving a price quote.

One of the highlights of the comScore Q1 2013 report says that,

E-commerce accounted for 10.6 percent of discretionary dollars spent, the highest share on record.

There is no turning back to business as usual. eCommerce is here to stay and it’s momentum is on the rise and WordPress professionals have every opportunity to take advantage of it.