Freemium: Is This The Best Model For Selling WordPress Themes?

In a previous article we discussed the merits and disadvantages of free vs. premium WordPress themes. Which themes are better? The answer really lies on what type of user you are. Are you a newbie or are you maintaining a professional website? We have to admit though, that if you’re after great looks and superb functionality, nothing usually beats Premium themes. You’ll probably relate to the experience spending hours scouring the web for free alternatives to Premiums. We usually strike gold when we find freemium themes.

We often encounter freemium products/services in our daily lives. When you open your mailbox, you might find a 30-day trial disc of the latest creative software mailed to you. Think of all the free apps (full or lite versions) you download, test and enjoy everyday. Free versions of expense management applications are available for download on Google Play or App Store with limited capabilities enough to get you started. Gamers also encounter Freemiums often. Big name services like Skype, Dropbox and Gmail have freemium services that open the door to paid subscriptions later on.

What exactly are freemiums? These are limited versions of premium products or services offered at no cost. What makes the Freemium model unique is that it gives users a sufficient functional experience to acquire their loyalty to that particular product/service. In offering these products, developers make it easier for users to convert to premium versions as the need arises. In some cases, developers give away a service for free so it becomes a standard creating a demand for premium service among business clients later on.

The advantage of freemium themes is that it gives users the chance to test drive themes with real content. This helps them decide if the theme they try is really appropriate for their website. As you get more familiar with the theme, you can easily convert to a premium theme via upgrade buttons in the admin panel. The upgrade can be sold easier to an otherwise pre-converted user.

From a marketing standpoint, freemium themes gives a win-win solution for both users and developer. Even if users don’t upgrade a trial/lite theme, future products will be better and easier to sell because of the experience users gain from these specific developers.

WordPress and Cloud Storage Apps – How Safe is Your Data?

Up, Up, and Away!

We somehow have this picture in our minds that all the stuff we upload online is somehow floating over our heads, whisked way, way up into cyberspace. But what do we know about Cloud Storage and what really happens to all the files we upload? Maybe some people can probably relate to this old song about clouds by Joni Mitchell.

I’ve looked at clouds from both sides now
From up and down and still somehow
It’s cloud’s illusions I recall
I really don’t know clouds at all

Is Cloud Storage all that it promises to be? Convenience, accessibility, tons of file space. Is it possible that this nice, fluffy, feel good Cloud could go wrong and cause seemingly irreparable damage to its users? Case in point, the recent celebrity photo hacks, Dropbox, iCloud, Snapchat, etc. Is Cloud Storage really safe to use?

Of Dropbox, Copy, Box, and other Cloud Storage Apps

Cloud storage service is an amazing innovation, which allows you to upload, store and share images, videos, and other type of content online. How does it work?

Cloud storage is a model of data storage where the digital data is stored in logical pools, the physical storage spans multiple servers (and often locations), and the physical environment is typically owned and managed by a hosting company. These cloud storage providers are responsible for keeping the data available and accessible, and the physical environment protected and running. People and organizations buy or lease storage capacity from the providers to store end user, organization, or application data.

Cloud storage services may be accessed through a co-located cloud compute service, a web service application programming interface (API) or by applications that utilize the API, such as cloud desktop storage, a cloud storage gateway or Web-based content management systems. (source: Wikipedia)

Ok. That’s a mouthful. In other words, Cloud Storage “refers to saving data to an off-site storage system maintained by a third party. Instead of storing information to your computer’s hard drive or other local storage device, you save it to a remote database. The Internet provides the connection between your computer and the database.”

Hacker Proof Cloud Storage

Does it exist? Probably not. Just like secrets, keeping digital information from getting into mischievous hands is like pinky swearing. There is no fool-proof way. Ever tried to format, erase or delete photos from your memory card or your hard drive? Guess what. They still live there, way below the recesses of your storage device and can still be extracted using recovery software. Yup, even after you’ve formatted or reformatted (quick reformat and not full format) And that’s just local storage. Still very much within the scope of your control. But what about cyber storage? Does this mean that you shouldn’t use Cloud Storage at all?

Secure Your Online Data

People are paranoid about large-scale theft of personal information. Unknowingly, they post more than just the usual profile information required when joining a social or public website. (Check out this amazing mind reader.) Their entire lives are posted blow by blow on social media – voluntarily. But the operative word here is – voluntarily. Quite the opposite of theft, where someone takes away from someone against his or her will or permission.

There will always be risks. Whether online or offline. Once anything is uploaded and publicly shared, the risks should have been supposedly counted already. It can be stolen, shared without permission, downloaded, altered, wrongfully claimed, disputed, etc. It’s a reality. Of course, the expectations change when information is shared with restrictions.

People need to be fully aware of what they are sharing, to whom they are sharing it with, and where (websites, online storage, etc.) they share, post, or upload. Make sure to read and understand (someone said this is the biggest lie online) the terms of use of websites and note if there are any third party clauses that allow these websites to share, sell, or pool personal information to their suppliers or sponsors.

Use a strong password and don’t repeat the same password in different places. Consider a password manager. Use the two-step verification or two factor verification option if a website provides one. Do manual backup instead of automated backups. It doesn’t hurt to create your own self-policing practices to ensure that your rights to privacy or ownership rights are not violated.

WordPress News: It’s AutoMATTic!

It’s been an exciting journey for WordPress in the last decade. Who would have known that its scope and reach would expand to its current proportions? And it is unstoppable. Currently powering over 21% of the Internet with big brands running WordPress under the hood, this powerful open source software continues to improve and become more relevant to the demands of this digital generation.

Taking over the helm of the WordPress ship from former WP CEO Toni Schneider is its 30 year old founder, Matt Mullenweg. Matt and Toni have actually been working side by side in running Automattic, the company behind WordPress.com and the open source project, WordPress.org. Together, they have steered the company to where it is today. They are currently switching jobs with Toni heading up product development and Matt taking over the executive position.

Today we’re announcing publicly that Toni and I are switching jobs — he’s going to focus on some of Automattic’s new products, and I’m going to take on the role of CEO. Internally this isn’t a big change as our roles have always been quite fluid, and I’ve had some recent practice filling in for him for a few months last year when he was on sabbatical. I’ve learned a tremendous amount from Toni over the years and I’m looking forward to putting that into practice.

(source:ma.tt)

““The power of the web is not in centralization, it’s not in closed systems or anything like that,” he said. “It’s in its open nature and that’s what allowed it to flourish for the first 10 or 15 years.” He added that Automattic has always been “sort of like a Proctor & Gamble” with multiple brands working under one, and suggested that new products will fit under that model while adhering to those principles about the open web.”

(source:techcrunch.com)

Congratulations, Matt and Toni! Here’s to more exciting things up ahead for WordPress!

Weekly WordPress News Roundup

Keeping yourself abreast with what goes on in the world wide web is important to be relevant. Here’s a rundown of the latest news that’s happening in and around the WordPress community and the web industry:

Good reads all of them. Enjoy!

Tips To Maximize Marketing To Your Local Mass Traffic

A panel of experienced resource speakers including Mike Cooch, Kevin Wilke, Jack Mize, Martin Maybruck among others shared valuable insights and wisdom (T&C Summit 2013) on how to handle local traffic.

Here’s a summary of some of the key points these experts shared and see how it applies to your own local marketing targets.

The top 3 strategies for getting clients are:

  • networking at local events
  • speaking at local events
  • direct mail

The top 3 online strategies for clients are:

  • videos (get ranked quickly) Tip: put your business phone number in the title
  • directories
  • social media

Effective Facebook Page contests include the ff. elements that can contribute to your list building efforts, free referrals, viral reach, etc.:

  • name – for brand positioning
  • video – builds trust
  • prizes – aligns with market and doubles attendance
  • fan gate – increases “likes”
  • webinar – adds value

Follow up with people over the phone and offer your services

Build your business eventually to be sold

  • build assets instead of just a source of income
  • keep your financials clean
  • document systems and processes
  • target margins to be at par or better than industry standards
  • think of transferable contracts
  • recurring revenue
  • proven sales model

Your number 1 job is to sell

  • Small businesses are not actively looking for someone to market for them. You have to sell to small businesses.
  • Focus on one vertical to start. It is the biggest secret to growing fast
  • Leverage channels (conventions, webinars, newsletters, trade shows)

Use tools and resources to help you find leads

  • Smartwebinar – automated prospecting webinar for local marketers
  • Localizer lead tool – find local prospects fast
  • Lead kahuna – find leads with bad online reputation and turn them into prospecting material to target them

Fast local lead copy works for landing pages, video scripts, online classifieds, biz listings, social media properties.

Small businesses want mainly is fast sales. Mobile consumers are among the highest percentage of searchers for local businesses but not all local businesses have websites.

If you are running a small business your local business must be listed in apps such as:

  • Google maps
  • Yahoo
  • Mapquest
  • Yelp

Local businesses owners need to build a custom mobile landing page catered to their target audience.

Your friendly neighborhood shop could be the next big thing to happen. Check out opportunities to connect and network.

WordPress 3.6 and Beyond

Oscar is out of the can! No, it’s not a trash can and Oscar ain’t grouchy either. Named in honor of the great jazz pianist Oscar Peterson, WordPress 3.6 Oscar is out of beta and has been officially released premiered with a cool video to go along with it. Matt Mullenweg introduced the latest version in WordCamp San Francisco and along with several other announcements. Versions 3.7 and 3.8 are close on its heels too with a tentative fall and end of the year release together with a book in the offing. It can only get better.

Here are some of the highlights of WordPress 3.6 Oscar to get excited about:

User Features

  • The new Twenty Thirteen theme inspired by modern art puts focus on your content with a colorful, single-column design made for media-rich blogging.
  • Revamped Revisions save every change and the new interface allows you to scroll easily through changes to see line-by-line who changed what and when.
  • Post Locking and Augmented Autosave will especially be a boon to sites where more than a single author is working on a post. Each author now has their own autosave stream, which stores things locally as well as on the server (so much harder to lose something) and there’s an interface for taking over editing of a post, as demonstrated beautifully by our bearded buddies in the video above.
  • Built-in HTML5 media player for native audio and video embeds with no reliance on external services.
  • The Menu Editor is now much easier to understand and use.

Developer features

  • A new audio/video API gives you access to metadata like ID3 tags.
  • You can now choose HTML5 markup for things like comment and search forms, and comment lists.
  • Better filters for how revisions work, so you can store a different amount of history for different post types.

The Future: WordPress 3.7 & 3.8, WordPress The Book, and a whole lot more

Matt Mullenweg mentioned that the first chapter of WordPress The Book – a book about the history of WordPress – is currently being written in Github similar to the way the software itself started. They’ve also been working on security and stability features He also announced a developer resource dedicated to WordPress developers (developer.wordpress.org). He also mentioned the work they were currently doing on the MP6 plugin project and the development of WordPress 3.7 and 3.8 aiming for smaller teams, quicker iterations, less bottlenecks, and temporary hooks. In WordPress 3.7, all developments will be done as independent units or plugins while in WordPress 3.8 is targeted for release in December 2013. WordPress 3.8 will be similar to the 3.7 model. Another target is the release of Twenty Fourteen theme before 2014.

Matt also mentioned that there was a 96% attrition rate on those who start a blog and actually follow through (wordpress.com data) – a danger that needs to be addressed. The goal is to improve the numbers by next year in line with democratizing publishing on the web. The success of WordPress lies in the fact that the WordPress community is and has always been actively committed and involved in improving this open source software even after a decade later.

Building an Online Following through Publishing – NYTimes Best-Selling Author Tucker Max

You either love him or hate him – a common reaction when you hear the name Tucker Max. But there’s more to this foul-mouthed #1 New York Times Bestselling author of I Hope They Sell Beer in Hell than meets the eye. Tucker Max was one of the guest speakers in the Traffic and Conversion Summit 2013 held early this year and he shared some practical and valuable insight as to how he became a successful author despite the odds against him. Here are some of the nuggets he shared during the event:

Publishing a book is just a “Trojan horse” to establish your reputation and do bigger stuff. Published authors have a lot of more perceived prestige and respect vs. marketers.

Book is the best way to become an authority of your field. Use books to build media and brands

Ryan’s model for launching a new brand: Find a thought leader, publish a hardback book, use as a self-liquid offer, use that to build a brand and media

At the very least, publish a Kindle book

Tucker’s Tips:

On Getting Opt ins from books:

  • In the first 10% of book, Amazon shows a “look inside” feature, include a link to your opt-in page. It’s even clickable on Amazon. Ex. “For readers only, get the bonus chapter/audio version over here.”

On Publishing Model

  • Competing goals of publishing a book: NYTimes best-seller, make a lot of money, spreading your message. If you’re not in Barnes and Nobles, it’s hard to become NYTimes Bestseller. Making money – selling stuff off the backend. If you’ve been self-published, it’s hard to get a big 6 publisher to pick you up later on. Easier to get mainstream media if you’ve been published with big 6 publisher.

On Manipulating Mainstream Media

  • Tucker bought sponsored tweets from big celebrities. You only have to pay if celeb accepts. He got Kardashians, Snookie to tweet about his book.

On Dealing with Competitors

  • Don’t compete with them and try to be entertaining. Be a different category completely and known as the “serious guy”

According to him,

“As marketers, we’re often seen in a bad light. Society views us scammers. It doesn’t matter how much money you’re making, you’re always going to be associated with scams, frauds and a lot of other slimey stuff.

But if you’re a published author, then everything changes. Suddenly, everyone respects you. Because you wrote a book. You almost have the same social status and prestige as movie stars and musicians now.The coolest part is, you don’t need to seek a publisher. You can self-publish on Kindle nowadays.

Also, keep in mind, you don’t want to publish books to make money (because chances are most people won’t make much, no matter how many little kindle eBooks they pump out). The real purpose is to use your book as to establish your authority and expertise in your niche.

Don’t go out and look for attention. Just focus on creating the best thing you can create. Worry about what you’re creating 80% and the marketing/selling 20%.

Tucker Max generated a huge following on his website prior to publishing his first and highly successful bestselling book. He has published several books since then. He had an epiphany that started after his first book was published and has announced that we was leaving behind the lifestyle that made him famous. He has turned into a health buff and he is also a mixed martial arts practitioner.

Ecommere – Tap Into What People Are Really Buying?

THave you ever had this brilliant idea of a product that you just knew was going to sell like hotcakes but then flopped in the end? Have you ever considered tapping into the enormous income potential the Internet offers in terms of ecommerce but just didn’t know where to start?

Here are some of the many important insights shared by Ezra Firestone, ecommerce, SEO, and online media buying expert, and successful internet marketer of various products, real estate and training courses online, during the recently held Traffic and Conversion Summit held early 2013. Ezra’s vast experience and knowledge of landing page psychology, ecommerce user behavior and social media marketing has led to the success of many of Ezra’s ecommerce and online businesses.

According to Ezra,

“Someone is looking for a product. You show it to them. You don’t actually have to persuade them to buy it. They’re already looking for it. They buy it from you and then you ship it to them and they have something in their hands that they got from you.

It’s just like it’s such a good business model and it just felt really good and I could tell my wife’s parents about it and so I was just really happy when I stumbled across ecommerce and I kind of just went full-fledged into it and my put my 10,000 hours in because I had found a business model that really resonated with me.”

Why eCommerce and why sell physical products:

Ezra shares:

  • There are more buyers out there for physical products vs. info products
  • Ecommerce has highest value per visitor
  • First visit transaction – people buy the first time they come
  • Higher conversion rates
  • Higher perceived barrier to entry – less competition in niche
  • All work upfront. Finding marketing is hardest part. Ongoing work is traffic + testing
  • Easier to sell to customers
  • Ecommerce is a baby – only 8% of retail sales are done online and it’s growing 15% every year

Tips on how to address the most common concerns people have about getting into ecommerce:

  • Finding markets and evaluating whether to go into a specific market or not
  • Find developers of top carts who have done redesigns.
  • Find markets that lend themselves to return customers. ex. gift market, gift baskets, etc.
  • Find markets that lend themselves to multiple item orders where people are going to order more than just one thing at a time.
  • Find markets that look for products that are difficult to buy locally and meet their needs
  • Seasonal business that have a high season where people are willing to just buy, buy, buy
  • Try to choose products that aren’t super heavy to lessen shipping problems
  • There are great opportunities in markets that are geared towards women

2 Ways to make more money on your eCommerce site:

Get more traffic

  • The most important page on your store is your product page – the page that is displaying the products that you’re selling. Study how you can get maximum value for your product page.

Increase your conversions

  • What value are you bringing to the products? What value are you bringing to the marketplace beyond just listing the products?
  • Do you have a video talking about this product and showing its features and benefits?
  • Do you have a really rich description that talks all about not just the features of the product? Most people are talking only about the features. Who cares about the features? What people care about are the benefits of the product.
  • What value are you adding to the market? Are there education guides, informational guides on the products. You can add to the market beyond just listing the products is huge for conversion.
  • Do you have a frequently asked questions video? Do you have a video on your contact us page introducing yourself?
  • Do you have a shipping information video right there on your product page? Everybody wants to know what your shipping policies are.

According to Ezra,

“Create a relationship with your customers. I think that adding value to the marketplace is by far the highest leverage conversion lever that you have. Second is congruency. I see this is so big and so many people don’t do this. When someone clicks Add to Cart, it takes them to a page that looks nothing like the website they were just on. It looks nothing like the store that they were just on. You’ve got to have your shopping cart process look congruent to your website.

Otherwise you will just significant decreases in conversion. When people implement this, they often see a doubling in their conversion rates and then the third thing and I think what everyone knows about, it’s super hot right now, is video. Product videos convert. Sixty-four percent of the people who come to your website will watch that product video for an average of two minutes. Product pages that have videos on them convert at 164 percent higher on average. They work. You have to be doing video.”

Doing a video blog and blasting it out there on social media and getting it out in front of your customers that way and building a relationship and building engagement. What that does for us is it creates repeat sales. It creates community. It creates repeat business. It’s the third part of the puzzle. You need to be visible so you need people to know you exist. Then you need to convert them into buyers. That’s conversion.

More next week.

What Makes Companies Great? Bad?

People go into business with the intention of being successful. No one puts up a company expecting to fold or to go bankrupt. The goal is to succeed and in the long run, eventually become great.

What Makes Companies Great? Here are some important factors shared during the Traffic and Conversion Summit 2013 that contribute to a company’s success:

Great Leaders

Great leaders are: Fair. Calm. Inspirational. Mentors.

Competitive Advantage

Unfair advantages:

  • First mover.
  • Price.
  • U.S.P. (Unique Selling Proposition).
  • Selection.
  • Legal.

Measurement

  • Know your metrics. “What gets measured gets managed.””
  • Break even.
  • Cost to acquire a customer.
  • Product performance.
  • Employee performance (gross sales per employee).
  • Customer success.

Seek Opportunity

Where can we grow?

  • International.
  • Cross markets.
  • Line extensions (what else will your customer buy that you’re not selling?
  • Joint ventures.
  • Licensing.

Leverage

What can we leverage?

  • Other people’s money.
  • Other people’s idea.
  • Other people’s energy.
  • Other people’s trust.
  • Other people’s innovation.

Genuine Ethics

Who are you really?

  • Charitable giving.
  • Employee success.
  • Vendor success (the people you buy from need to make money, too).
  • Partner success.
  • Customer love.

Urgency And Commitment

How driven are you?

  • Commit or leave (nothing will ruin a good employee faster than them watching you tolerate a bad one).
  • Money loves speed.
  • Speed attracts talent.
  • Talent drives innovation.
  • Innovation drives value.

What Makes Companies Bad?

  • Lack of vision.
  • Lack of leadership.
  • Lack of commitment.
  • Lack of scalability.
  • Bad/no numbers.
  • Poor management.
  • Flawed business model.

Are You in No Man’s Land (Or Why Your Business Isn’t 20 Times Bigger Than It Is). Here are 4 Reasons Why You’re Likely Stuck:

Lack of marketing

  • #1 killer of small business growth. Marketing is the lifeblood of every growing business.

Lack of talent

  • Top people usually work for companies that are growing.

Lack of systems

  • This usually comes with good people (crucial to scale).

Lack of capital

  • To fund only growth after 1, 2, and 3 are addressed.

If you are a startup company or you are wondering how to take your company to the next level, use this list to assess where you are right now. Ask yourself if you are happy where you are or you would like to have a bigger slice of the pie and act accordingly.