Innovative WordPress 3.8!

WordPress 3.8 Parker is here and it’s right on time! This latest release, named after bebop innovator Charles Parker, sports a sleek new dashboard and an overhauled admin panel, the default panel of which is reminiscent of Photoshop and Lightroom interfaces but with additional schemes that add a more colorful twist to it. Aiming for simple, clean, and uncluttered aesthetics and functionality, WordPress 3.8 addresses the needs of the modern website – responsive and friendly to all types of devices.

Major Features Include:

  • A fresh, modern, uncluttered admin design – clean typography, large and comfortable type, responsive interface
  • simpler, smoother, click-to-add widget management with improved drag and drop experience
  • new default responsive magazine theme – 2014
  • 8 new admin color schemes to match your style
  • refined theme management
  • updated extended libraries
  • better RTL support
  • responsive toolbars
  • improved menus experience for mobile users

Not only has this version improved its overall design and functionality but it has also improved in speed with its high-definition vector-based icons that scale to your screen size. Sharper and lighter pixels loading significantly faster.

These new features have been in the works for several months since 3.6 was announced and 3.9 is probably churning even as this release is still hot off the press. More exciting things to expect from WordPress in 2014, but in the meantime, grab your copy of WP 3.8 and enjoy the beautiful new look.

Events and Entertainment WordPress Themes – December 2013

Get into the groove with these cool WordPress themes just in time for the most event-filled season of the year. Create a site for you or your clients that will surely stand out with these creative events and entertainment WordPress themes.

POLARIS – Responsive WordPress Theme

Polaris Premium WordPress Theme is an ultra responsive and modern one page WordPress Theme suitable for events or parties. This premium retina ready theme comes in 16 color styles and includes: Magnific popup, Font Awesome iconic font, parallax, easy to extend and much more. It is a great way to present your important events and activities all in one sweep.This premium theme is based on popular Twitter Bootstrap framework. This template uses the latest HTML5 and CSS3 technologies.

Clubix – Nightlife, Music & Events WordPress Theme

Clubix Premium WordPress Theme is a responsive theme designed especially for nightlife, events, and music related websites. Party goers,fans, followers, or nightlife club hoppers are always on the lookout for the latest happenings around town. A cool way to address the needs of this specific market is putting up an online calendar of events, concerts, gigs, tours, launches, and other events or nightlife activities that will keep them up to date. For music enthusiasts, Clubix has two custom post types ‘under the hood’ to help you create and upload new songs organised on albums and events. You can customize your background image and also the color of the main elements from the theme, add music players, sliders, WooCommerce, Google maps, and so much more.

Flycase – Complete Music Solution for WordPress

Flycase Premium WordPress Theme is a professional and easy-to-use Music WordPress Theme that is highly and easily customizable, ready for all devices, simple to set up, and even e-commerce ready. Specifically designed for music enthusiasts, professional or not, this theme includes all the features you need to present, promote and sell for your band or label. This edgy, modern theme has everything a fan wants and everything a music artist needs – from photo/video galleries, discography, tour dates, multiple playlists, etc. – all in one cool theme.

Amplify WordPress Theme

Amplify Premium WordPress Theme is not your typical band theme with its minimalist and clean design but still capable of managing music website requirement such as gigs, discography, and videos with ease using the AudioTheme plugin. The WordPress admin panel is transformed into your band’s ultimate management tool with an easy-to-use user interface. Add your own language and display RTL languages as intended. Upload your tracks and allow users to play clips or full songs on every page of your website with the custom audio player. It ties in directly to your AudioTheme tracks and offers an easy-to-use interface for selecting and updating tracks in the jukebox. This theme is powered by Foundation by Zurb and Sass, a powerful CSS pre-processor where you can either edit the CSS directly or use Sass to regenerate your theme CSS easily and quickly.

Applause – One-Page Responsive Music & DJ WP Theme

Applause Premium WordPress Theme is a responsive one page band & musicians theme, built using Bootstrap framework using HTML5 & CSS3. For all who love music or those who are in the music industry such as music bands, musicians, DJs, producers, labels or organizers of events and festivals, this theme is the perfect solution to organizing necessary information and media such as Events, Audio, Galleries and Videos. Applause can display each event on their own map with its location and venue, the price and availability of the tickets. It can display your latest audio tracks with awesome player and you can even add a remote link or upload your own mp3.

The Perfect Landing Page?

So you’ve got all this great content and you’ve gained a group of regular readers that visit your website almost all the time. What do you do next?

Many website owners start off their websites with a simple blog without a thought about creating a landing page. Landing page? Huh? What’s that? Is that necessary? Others, on the other hand, start out with a main sales page and append other pages like a blog or a gallery page as the need arises later on. Is there a right order as to which should come first?

What is a Landing Page anyway?

Seth Godin puts it simply,

A landing page is the first page a visitor to your site sees.

Technically, whether it’s a blog page or a static page – any page that your visitor “lands” on is your landing page. Some prefer a static page over a blog and vice versa. Whatever type of page style you choose, your page treatment (goal of the page, page design, call to action, etc.) and the traffic that you direct to it will determine whether you have a successful and effective page that eventually leads to conversion. The goal is to make the visitor do something when he gets there.

How do people arrive at your landing page?

What you can ask people to do when they get to your landing page (CTAs)

  • Buy something
  • Register or sign up
  • Subscribe (mailing list)
  • Share
  • Learn
  • Download
  • Leave a comment or feedback
  • Click a link

What’s the best type of landing page?

A simple, uncomplicated landing page is the best. Your visitor got to your page because his interest was sparked. Now that he’s there give him a clear call to action that is tied to achieving your goals. Keep it simple and be specific. More than two CTAs is probably too much already but it still depends on your goals.

Poorly converting landing page? Keep testing. Revise if necessary. Check for distracting elements. Most people are comfortable just giving their first name and email address. Remove extra fields if necessary. There’s always room for improvement.

Try creating a landing page and see how it works out for you. Leave a comment and let us know.

The Missing Ingredient in Your Content Marketing Strategy

We live in an age of automated scripted responses. Customer service isn’t what it used to be. If you dialed for help nowadays, you’d get more or less an automated cookie cutter response to press 1, press 2, press 3, press the # sign, or dial 0 to talk to a customer service representative. If you are lucky, you get to talk to a real in-house customer service representative. If not, you get redirected to a call center agent from another side of the globe with a ready-made spiel to “answer” all your questions and “help” you with all your concerns. We’ve somehow lost that human touch in the midst of all this great technology.

Even web content can seem cold and clinical – distant, especially when the only end goal is to increase traffic and page rankings. Keyword stuffing. Readers are smart enough to sense whether you are truly serving their needs or you are simply dishing out self-serving, ego-centric content.

Ever read a status, a tweet, an update, or a headline, that made you click the link to read more? Irresistible. Something must have struck a chord – an emotion, a memory, a feeling, an idea, or maybe an experience that resonated with you or even provoked you, that made you connect with whatever you were reading.

This is the kind of response you want from your audience. It’s the first step. Your goal is to take them beyond being engaged. You want your readers to be involved – to be in dialogue with you. To see you as a reliable, relatable persona they can depend on. An authority figure – reachable, available.

What is empathy in relation to content marketing?

A formal definition of Empathy is the ability to identify and understand another’s situation, feelings and motives. It’s our capacity to recognize the concerns other people have. Empathy means: “putting yourself in the other person’s shoes” or “seeing things through someone else’s eyes.”
(source: Mindtools.com)

People need to KNOW they are important. They need to FEEL they are important. They need to know that you are listening to them, and that they are not just merely some page view statistic to help you rank. They need to know that you know how it feels like to walk in their shoes. Once they know that you are listening to them, then they will pay attention. They will listen. They will subscribe. They will buy. Empathy with your audience is the impetus that will determine whether your readers will come back again and again.

Think about how popular brands like Nike, Dove, or Volvo “speak” to their audience through their ads. Nike inspires. Dove boosts self-esteem. Volvo is all about safety. These brands add that human factor in their messages that people can connect to. These brands have successful messages that make their audience feel that they are THE priority.

Seth Godin put it so succinctly in his blog,

The simplest customer service frustration question of all:

“Why isn’t this as important to you as it is to me?”

All brands have a commercial agenda. However, your goal is to make your brand have a “heart”, so to speak. Empathy. It sounds like some amateur psychological runaround BUT it is the missing ingredient you need to add to the whole content strategy. True, content is king, truer still, the audience, is its ever demanding queen.

Niche WordPress Themes November 2013

Searching for a WordPress theme that fits you or your client’s specific needs can often be satisfied by multi purpose WordPress themes. The seed design can often be tweaked and twiddled with to create the whatever the desired website outcome intended. However, if you find a theme that already matches the type of website you need then a lot of design time can be saved and spent on optimizing other features of the website. Here are some of the latest niche WordPress themes that you might find useful for your website needs.

Organic Market Friendly eCommerce WordPress Theme

Organic Market Premium WordPress Theme is a fun and fresh eCommerce theme ideal for online stores and shops. The delightful and eye-catching colorful design has been tailored to an organic food store, but is highly customizable and can be used for anything else. This simple and no nonsense theme features the basic website necessities but is also equipped with WooCommerce integration and includes support for all WooCommerce product management, widgets, and shortcodes so you can add all your products and set up your storefront. It also includes Royal Slider and Layer Slider Support and support for custom shortcodes for product sliders, featured product sections.

Campus Premium Multi Purpose WordPress Theme

Campus Premium Multipurpose WordPress Theme is one of the newest WordPress themes for education and business. Based on the new Super Skeleton 2 Framework with the leanest and yet the most highly functional features maximizing all that WordPress has to offer. Significant features include: a brand new streamlined and simple to use theme options panel with simple visual cues, nested inline documentation, with the option to preload built in or user uploaded (Skin Builder) skins, the entire Google Fonts library, Drag & Drop Layout Builder, rock solid, compliant SEO friendly code, and the new WordPress 3.6 Post Formats UI, a ThemeForest first.

Medico – Medical and Health WordPress Theme

Medico Premium WordPress Theme is a feature-packed medical and health styled theme that is both stylish and functional. It features several important elements such as: a working appointment form, responsive HTML5 and CSS3 design, foundation grid using predefined HTML classes, Magellan – a style agnostic plugin, Clearing – a plugin that makes it easy to create responsive lightboxes with any size image, Joyride – an extremely flexible plugin that gives users a tour of your site or app when they visit, Visual Shortcode Generator, Styles manager – 1 click style change for many major elements, Portfolio with 2/3/4 columns support, pagination support with non-animated filtering, drag&drop item sorting, and so many other great features to get create a one of a kind medical/health website.

Metric Music Band Responsive WordPress Theme

Metric Premium WordPress Theme is a retro modern theme for all who love music, such as music bands, musicians, DJs, producers, labels or organizers of events and festivals. This bold and dynamic theme features a great way to present all the necessary information relevant to those in the music business such as Events, Albums, Galleries and Videos and even a Blog. This responsive and fluid theme can be displayed on all devices from mobile phones to desktop computers (smartphones, tablets, laptops, desktops). The theme is also SEO optimized because of its highly semantic and well structured source code.

Agriculture – All in One WooCommerce WordPress Theme

Agriculture Premium WordPress Theme makes going organic look easy. This WooCommerce ready theme boasts of a simple to use custom user interface that can turn website management into a task even a child can handle. You can easily add products, arrange them into categories, schedule automatic sales periods, manage delivery and other options with ease. This premium theme is based on an extended WordPress admin panel, with many custom shortcodes and widgets that are so easy in use and customize that even WordPress beginners can handle. It includes: Layer Slider and Revolution Slider plugins, Woocommerce, Super Extended Shortcodes pack for easy content formatting and improved presentation, a powerful Form Builder Tool, customly developed by CMSMasters, lets you create an unlimited amount of forms of different types and complexity, from simple contact forms to complex questionnaires with numerous fields, radio-buttons, checkboxes and dropdowns, text areas, as well as set validation for these fields.

Booklet Personal Blogging Theme

Booklet Premium WordPress Theme is a fresh take on the way blog themes have always been done. The portfolio like homepage is fully responsive and images and layout will automatically fit the screen no matter which device you are using. Inspired by popular e-readers, Booklet is a sleek version of your online diary. Some of the best features into this personal WordPress theme include the ability to change the background color and font color from black to white, change the size of the font and even read in fullscreen mode. Overall, a great way to add that personal touch to stories you want to share to the digital world.

The Wedding Day Responsive Theme

The Wedding Day Premium WordPress Theme is an elegant and lovely responsive wedding theme couples are sure to fall in love with. It is suitable for users with zero programming skills as well as advanced developers. The theme is the perfect match for your wedding with predefined styles and features its very own VamTam drag & drop builder. This drag and drop tool will save you lots of time on building your pages or posts with the use of a simple interface with simple drag & drop actions. The VamTam drag & drop page builder is tightly integrated with tinymce editor and you can switch to visual or text editor at any time without losing any changes. Buyers will also receive a bonus print invitation template for free.

Atlas Directory and Listings Premium WordPress Theme

Atlas Directory & Listings WordPress Theme is a front-end online directory portal where you allow members to register, login, edit profile, submit and manage (delete/update) listings, change membership settings, and so much more from the front-end without having to log into the WordPress dashboard.
Set up an online directory portal of any type – companies, shops, restaurants, real estate, websites and so on. One of the core features of Atlas is its email notifications where every action taken on your website is notified to the site admin allowing you to have full control over what goes on in your website. This feature can be easily disabled through the theme options panel.

Mastering The Perfect Elevator Pitch to Help Build Your Authority Site

Elevator Pitch Defined

An elevator pitch, elevator speech, or elevator statement is a short summary used to quickly and simply define a person, profession, product, service, organization or event and its value proposition.

The name “elevator pitch” reflects the idea that it should be possible to deliver the summary in the time span of an elevator ride, or approximately thirty seconds to two minutes. The term itself comes from a scenario of an accidental meeting with someone important in the elevator. If the conversation inside the elevator in those few seconds is interesting and value adding, the conversation will continue after the elevator ride or end in exchange of business card or a scheduled meeting. (source: Wikipedia)

Part of establishing the identity of your authority site is creating a catchy and easy to remember description about everything you are all about. Many businesses fail to recognize the value of the elevator pitch for their companies and miss out on opportunities to connect with their target market. Some think that this technique borders on cheesy especially when done wrong. However, not recognizing its power and potential translates to many lost opportunities to market and “sell” yourself. If you can’t give a concise and succinct reason for the existence of your business, you confuse your target market as well.

The Internet is overloaded with virtual billboards vying for visitors attention non-stop. You need to be able to deliver your pitch and make it unforgettable – make it spark your website visitors’ curiosity.

What You Need to Craft Your Elevator Pitch:

Structure

  • Be specific. Use simple and easy to understand words
  • Offer a solution to an existing problem. Make it short and sweet.
  • Provide them with a specific call to action – visit your website, subscribe, register, etc.

Target Market

  • Address the appropriate target market in your pitch. You can later on expand to a qualified market and the general available market eventually. Tailor your pitch to match different segments of your target market but keep the core message consistent.

Delivery

  • Your website, social network, and all your other channels should be consistent as far as delivering your key message is concerned.
  • Believe in your own message and delivery will be natural. Try not to be too verbose when explaining yourself. People are turned off by the typical “car” or “insurance” salesman types. They easily see through all the hype but on the other hand, will appreciate genuine customer care and concern.

WordPress eCommerce Opportunities for WordPress Professionals for 2014

The Internet has significantly changed and reshaped the workforce profile in the last few years. It has opened up opportunities for work outside of the traditional 9 to 5 setup and the lure of “work from home” or “work anywhere” is irresistible. Because of this, more and more people are opting to liberate themselves from the office cubicle and pursue non traditional work opportunities because of the flexible work hours and the income potential it presents – most of which can be found online.

The global economic landscape is flat in the sense that anyone in the world, regardless of location or educational attainment, can become the next big business online. The challenge for most businesses is how to take their bricks and mortar mentality into the world of bricks and clicks.These people need experts who can help them build their dream business – online. For WordPress professionals, the opportunities to service this sector cannot be ignored.

According to comScore,

The comScore report found that retail e-commerce sales produced over $50 billion dollars last quarter. The study found that e-commerce sales have seen double-digit growth for 10 consecutive quarters. While growth this quarter was strong, comScore found that it was slightly down from the previous two quarters.

“The first quarter of 2013 was fairly strong for online retailers, with total e-commerce sales surpassing $50 billion for only the second time on record,” said comScore Chairman Gian Fulgoni.
“While the year-over-year growth rate of 13 percent remained healthy, it was a point or two below that of the preceding quarters.”

According to the report, sales growth was down one percentage point on a quarter-over-quarter basis. E-commerce sales growth was also reported to be down two percentage points since Q3 2012. Fulgoni surmised that the slowdown was caused by payroll tax increases, which took effect in 2013.

ComScore’s report found that digital content and subscriptions, apparel, sport/fitness, consumer electronics, and consumer-packaged goods saw the greatest amount of e-commerce sales growth this quarter. The report shows that all categories saw over 20 percent growth year-over-year.

Here are a few key strategies WordPress professionals can use on how to take advantage of the booming WordPress eCommerce business opportunities:

Think Local, Sell Global. – think of businesses and services in your local area that have the potential to go global

  • local retail stores in your community that can sell globally – eg. books, accessories, jewelry, hobby stores, food, specialty shops
  • personal and professional services – consultants, freelancers, financial advisers, coaching services, tutorials, accountants, DIY-ers
  • NGOs, events, charitable institutions, fundraisers, non profit organizations
  • niche businesses – realtors, travel agents, auto dealers
  • small to medium scale businesses

Master the eCommerce process and understand how each step functions. WordPress professionals need to be well-versed on how the standard eCommerce process works:

  • shopping cart – should be simple enough for the customer (eg. WooCommerce, easy digital downloads, gravity forms, etc.)
  • payment gateway
  • merchant account
  • merchant’s bank account

Study your client’s needs and specifications and how you can integrate, merge, or streamline their current business practices and processes to their website. Don’t be afraid to ask questions and provide suggestions on how to modify or improve how transactions are processed.

Price yourself right. – Building an eCommerce site is more than just choosing an eCommerce supported WordPress theme, adding a plugin, and hitting the publish button. Consider the scope and the size of the whole project, the after installation support, and any additional web admin and system maintenance support you might be asked to provide before giving a price quote.

One of the highlights of the comScore Q1 2013 report says that,

E-commerce accounted for 10.6 percent of discretionary dollars spent, the highest share on record.

There is no turning back to business as usual. eCommerce is here to stay and it’s momentum is on the rise and WordPress professionals have every opportunity to take advantage of it.

One Page WordPress Themes – October 2013

One Page WordPress themes are becoming quite popular lately. Not only do these ultra simplified and straightforward themes look brilliant but they are also faster loading. Some say they also produce higher conversion rates. Here are some of the latest One Page WordPress themes you need to check out:

GoBlack One Page Parallax WordPress Theme

GoBlack Premium WordPress Theme is a clean and modern single-page portfolio styled theme ideal for the promoting services of creatives, design agencies, or creative freelancers in a professional manner. This 100% fully responsive theme was built in HTML5 and CSS3 using Parallax javascript to create the animated parallax image effects that make it engaging and dynamic. GoBlack features include the revolution slider, unique portfolio scroll animation, smooth tabless design, fentancy black color schemes, and so much more.

Prisma One Page Responsive WordPress Theme

Prisma Premium WordPress Theme was developed with a goal to provide a quick solution to create an impressive modern website with an easily editable layout without sacrificing unique aesthetics. This bold, fully responsive one page theme built with Bootstrap 2.3.2 is easy to customize and includes features such as: filterable portfolio with integrated Fancybox, animated retina-ready splash menu, and also single page layout with stand-alone page setup option among others.

Flavor One Page Parallax WordPress Theme

Flavor Premium WordPress Theme is a warm and classic looking one page premium theme that will surely make your portfolio stand out. The generous space dedicated to presenting images (filterable) is readily accessible and gives visitors a very good idea of the quality of your work. Salient features of this theme include: modular homepage – layout sections + layout shortcodes, smooth tabless design, parallax effect, flexible grid system built with Bootstrap, among many.

Webmakers One Page WordPress Theme

Webmakers Premium WordPress Theme is a single page, clean and minimalist style WordPress theme recommended for creatives, freelancers and agencies. This theme comes with 5 pre-made theme skins, powerful theme options with ability to change typography, unlimited style settings for colors, fonts, and other design elements, a custom plugin based shortcode generator to build theme element easily, a built in ajax contact form, to name a few.

Cingle Responsive One Page WordPress Theme

Cingle Premium WordPress Theme is a clean, responsive multi purpose One Page WordPress theme ideal for a range of web uses. This premium theme will work well for business or corporate portfolios, creative agencies, design professionals, or even freelance professionals who want a more flexible theme to meet their various needs. Cingle features an ultra responsive design (enable/disable), sticky navigation, light and dark styles, parallax, Google Analytics tracking code, unlimited theme customization options, etc. to get your website to where you want it to be.

Simple Easy Parallax Retina WordPress Theme

Simple Premium WordPress Theme is an impressive, modern and yet very easy to use flat design WordPress theme with both single page and multiple page layout options. This fully responsive theme inspired by cool metro colors and built with Bootstrap includes features such as: mobile optimized parallax feature, animated contents, retina display optimization, touch optimized responsive layout, filterable expanding portfolio, and fully tested it on iPhone 5, iPad 4, S3 android and Windows Phone.

Visia Responsive One Page Retina WordPress Theme

Visia Premium WordPress Theme is a beautiful, minimalist, fully responsive retina ready single page WordPress theme that will surely impress your visitors. This premium theme includes a separate blog section and is suitable for any kind of creative or business use. Visia is highly optimized for both mobile and desktop platforms and uses a lazy-loading support for images, assets and compression of all required scripts for lightning fast loading time. It also features a built in custom thumbnail cropping tool to help you control images you need to highlight for your posts.

Omni One Page/Multi Page Parallax Flat WordPress Theme

Omni Premium WordPress Theme is a high quality, flat and full responsive WordPress theme for creative businesses or photographers. This Bootstrap built modern theme gives you 5 amazing header options to choose from (portfolio, revolution slider, video, parallax, layer slider).You can add unlimited pages and separators to each page and customize them according to your own preferences.You also have a choice between the One Page and the MultiPage version which can be easily switched in the Admin panel.

30 Creative Business WordPress Themes

For a successful business an outstanding site plays a major role, Today a lot of creative professionals have realized this and use Word Press as the engine for building an online site. The ease of use of WordPress, the high number of portfolio styled themes and plugins available for building a professional portfolio web site makes the decision easy.  (more…)