Take Care Of Your Affiliates And They Will Take Care Of You

Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate’s own marketing efforts. The industry has four core players: the merchant (also known as ‘retailer‘ or ‘brand‘), the network (that contains offers for the affiliate to choose from and also takes care of the payments), the publisher (also known as ‘the affiliate‘), and the customer. (source: Wikipedia). It is a way for a company to sell its products by signing up individuals or companies (“affiliates”) who market the company’s products for a commission.

Here are some important notes shared by Mark Jenny and Vincent Fisher during the Traffic and Conversion Summit 2013.

Why You Want Affiliates to Promote You:

  • Affiliates help scale your business faster
  • Larger sales force marketing your business aside from you.
  • No marketing risk
  • Impossible to implement everything yourself. Let your affiliates be the experts on PPC, Direct Mail, Banner Buys, etc

Tip: Focus on helping your affiliates make as much money as possible. Your affiliates will build your business. The more they make the more you make.

Affiliates are always looking for a winning offer which consists of:

  • A converting product – your best product
  • Support – excellent product and customer support
  • Highest payouts possible – offer best commission scheme possible

Where do you find affiliates:

  • Competitors – your competitors can sometimes be your best affiliates (partnerships, joint ventures)
  • Networks – affiliates are already in the networks
  • Customers – turn customers into affiliates
  • Affiliates Promoting other niches congruent but not directly related

Commission Payouts and Affiliate Rewards Tips:

  • Payout affiliates as much as possible (lead generation, CPA, revenue sharing)
  • Never, ever miss a payment to your affiliates
  • Send affiliates notices when payments are made even if they aren’t getting any payment
  • Hold frequent contests and offer unique prizes or random gifts

At the end of the day, focus on your affiliates and not yourself.

Back to Blogging Basics – Cool WordPress Themes for Your Blog

Even before it became the highly stylized content management system that it is today, WordPress has always been and still is the blogger’s choice platform for personal blogging. WordPress themes have come a long way since Kubrick as more authors and developers churn out beautiful themes to fit all types of users. Here are some of the latest WordPress themes for today’s modern blogger:

Clipboard Tumblog Style WordPress Theme

If you are into microblogging Twitter or Tumblr, check out Clipboard Premium WordPress Theme – an awesome tumblog style WordPress theme that comes chock full of style and customisation options. Customization and styling options is easy using the WordPress Live Theme Customizer. The Visualkicks theme translator allows you to translate a single line of text or the whole site. Clipboard’s intuitive and responsive Masonry design allows you seamless transitions while maintaining that minimalist look. Clipboard also supports all of the core WordPress post formats and has been built and designed with simplicity in mind.

Pilcrow Ajax Powered WP Blog Theme

Pilcrow Premium WordPress Theme is a simple yet elegant and responsive WordPress blog theme that will surely inspire you to write. This robust premium theme not only presents your content in an engaging way but because it is also powered by AJAX it provides users an enjoyable experience with its smooth transitions while reading your content. This theme supports custom WordPress post formats giving you maximum flexibility on how you can present your content. You also get several templates such as: a password protected posts template, comments template, and a template for pingbacks and trackbacks. All these and more AJAX powered goodness. Minimum clutter for maximum pleasure.

Keilir Responsive WP Blog Theme

Keilir Premium WordPress Theme is a bright, typographically bold, and beautiful responsive theme designed to make your blogging experience as pleasant as possible. Armed with superb visual design and great support for mobile and tablet devices you can easily reach all your readers wherever they are. This premium theme has 6 custom styled blog formats, 8 bootstrap shortcodes, 6 custom social media widgets (facebook, twitter, instagram, mailchimp, and more), 10+ specially made shortcodes, 600+ google fonts, and a customizable theme options panel, to make your blog your very own.

tdFuture WP Theme

tdFuture Premium WordPress Theme is a dynamic, responsive WordPress blog theme ideal for personal blogs where you can share your articles, images, videos, music, quotes and much more. The big bold design and typographic choices will definitely make your content stand out from the crowd. If you are a blogger who wants your readers to focus on your content without the clutter of sidebar widgets, etc., then tdFuture is the theme for you. This theme can also double up as a portfolio to showcase your creative work. This theme supports WordPress Theme Customizer that gives you an ability to do changes with a real-time preview. tdFuture is a fully responsive theme and will adjust to any screen size.

Literary WP Blog Theme

Literary Premium WordPress Theme is a beautifully crafted blog theme that will delight authors, writers, and publishers. If you’ve been publishing books and you’ve always wanted a place to compile them all for your readers, Literary is the blog theme that can do that for you. This premium theme comes with a post type for showcasing your books and even a post type for your portfolio. Literature often comes with specific illustrations made especially for specific books. Many times, it is the cover that entices people to buy a book. Now you can showcase both books and illustrations on your own website and give readers a chance to enjoy your work both visually and intellectually. Increase your market reach by adding all of your books and linking them to Amazon, iTunes, or wherever you sell them. This theme is built “mobile first” for speed and flexibility and looks great from mobile to large desktops.

Quickly Handcrafted WP Theme

Quickly Premium WordPress Theme is a beautifully handcrafted WordPress theme that focuses on user-experience, usability, and beautiful typography. This Masonry styled theme comes with four predefined color schemes, optional homepage sidebar, post formats and many more design options. This theme also allows you to: mix up content on the homepage with widgets and dynamic post formats, enable or disable sidebar in a click, choose from the predefined patterns and color schemes, change header position, change the thumbnail position, and choose from any of the theme’s predefined custom fonts. Quickly is fully responsive, touch enabled, and comes with a sleek and powerful theme options panel to help you set the blog without having to change any code.

Milli Responsive WP Blog Theme

Milli Premium WordPress Theme is a modern, graphic, 3D inspired WordPress Theme designed for professional or personal bloggers. Choose between light and dark styles, full-width or two column layout, 5 accent color schemes, and you can upload the background pattern of your choice. This premium theme also features super cool sliders with multiple slider effects that can be embedded within posts. Milli also supports custom WordPress posts. This fully responsive theme is designed to look beautiful whether you are using a desktop computer or a mobile phone.

Pravda WP Blog Theme

Pravda Premium WordPress Theme is a bold and colorful modern WordPress theme fit for today’s hip and cool blogger. This customizable, ultra responsive, retina-ready WordPress theme has got that young vibe, combining favorite features from Pinterest and Instagram with social networking features, that will appeal to digital millennials today. This premium theme can be configured for business/work, for blogging, or both. It was developed on Bootstrap and is powered by the SMOF Options Panel, which provides multiple options to manage and modify any aspect of the theme – for both beginners with no coding knowledge and also seasoned developers. Features include 10 custom widgets, 8 widgetized areas, 5 post formats (image, audio, video, gallery, standard), 6 Home page layouts, and tons of custom theme options.

Unplug Those High Risk WordPress Plugins!

WordPress is a free and open source blogging tool based on PHP and MySQL that has evolved into a full content management system (CMS) with a plug-in architecture and a template system that extends its power and functions beyond basic expectations.

Because of its open source nature, one of the greatest benefits WordPress users enjoy is that hundreds of people all over the world are free to use it, work on it, and develop other products based on it that get plowed back into the WordPress marketplace and community. This has resulted in tens of thousands of plugins and themes flooding the market today. However, this freedom has also made WordPress a popular target for attacks, especially 3rd party plugins that fail to go through or pass coding standards and security guidance or requirements, making it vulnerable to hackers and malicious mass infections.

In a recent research conducted by Checkmarx, a security solutions provider using automated code analysis, it identified that more than 20% of the most popular WordPress plugins are vulnerable to web attacks.

According to the Report:

20% of the 50 most popular WordPress plugins are vulnerable to common Web attacks. This amounts to nearly 8 million downloads of vulnerable plugins.

  • these plugins are vulnerable to: SQL Injection (SQLi), Cross Site Scripting (XSS), Cross Site Request Forgery (CSRF), and Path Traversal (PT).

7 out of top 10 most popular e-commerce plugins are vulnerable to common Web attacks. This amounts to more than 1.7 million downloads of vulnerable e-commerce plugins.

There is no correlation between the number of Lines of Code (LOC) and the vulnerability level of the plugins.

  • the smaller the code does not necessarily mean the safer the code. On the contrary – some plugins that included only a few thousand lines of code contained more types of vulnerabilities than plugins containing tens of thousands lines of code.

Vulnerable top 50 general plugin types vary.

  • – e-commerce, feed aggregators, APIs, social network linking

Only six plugins were completely fixed in a 6-month time period – although all plugins updated their versions during this time.

  • A first scan ran in January 2013 showed a higher rate of vulnerable plugins where more than a third (18 out of 50) of the plugins were vulnerable. In total, this meant that nearly 18.5 million vulnerable plugins were downloaded. Vulnerabilities in that first scan also presented the existence of RFI/ LFI vulnerabilities.

Recommendations

WordPress plugin vulnerabilities affect three major parties: the web admins, the plugin developers, and WordPress itself. Below are some of the recommendations stated in the report.

For Web Admins

  • Download plugins only from reputable sources. For WordPress, this means WordPress.org
  • Verify the security posture of the plugin by scanning it for security issues
  • Ensure all your plugins are up to date
  • Remove any unused plugins

For Plugin Developers

  • Integrate security within the plugin development
  • Run the plugin through a code scanner to ensure that it stands up to a security standard

SMBs or simple home-based businesses that do not have a built-in or sophisticated IT department to go through all these checks and balances, run a high risk of vulnerability because of the great deal of trust they place in available 3rd party plugins (especially the free ones). Web administrators need to be more discerning and thorough in their research before installing any plugins on the sites they manage. Plugin developers need to be self-governed and abide by security coding best practices. As each one does his part, this ensures that the whole WordPress community stands to benefit in the end.

Popular WordPress Plugins Updated for Security

In an article on WordPress Plugin vulnerabilities, we mentioned that the top 50 most popular plugins were tested for security and vulnerability by Checkmarx, a leading provider in application security. The first scan was conducted in January 2013 where it was discovered that more than a third of the 50 plugins were vulnerable. The second scan, conducted in early June 2013, was performed on the updated versions of all plugins. However, only six of these updates were free of those previously found vulnerabilities. These were:

BuddyPress

– creates a social network for the organization. # Downloads: 1,319,743.

A BuddyPress Plugin is a program, or a set of one or more functions, written in the PHP scripting language, that adds a specific set of features or services to the BuddyPress site, which can be seamlessly integrated with the site using access points and methods provided by the BuddyPress Plugin API. BuddyPress allows easy modification, customization, and enhancement to a BuddyPress powered WordPress site. Instead of changing the core programming of BuddyPress, you can add functionality with BuddyPress Plugins.

BBPress

– forum software. # Downloads: 483,28. Alerted by Checkmarx to their vulnerabilities.

bbPress is forum software, made the WordPress way – simple to setup, fully integrated, multisite forum, simple interface, customizable templates, highly extensible

E-Commerce

– shopping cart plugin. # Downloads: 2,209,352.

WP e-Commerce is a free WordPress Shopping Cart Plugin that lets customers buy your products, services and digital downloads online.

WooCommerce

– an e-commerce store. # Downloads: 469,503

WooCommerce is a free, powerful WordPress eCommerce plugin. With the extendability of a huge catalog of commercial themes and extensions we have all the tools you might need to get your shop running. Transform your WordPress website into a thoroughbred eCommerce store, delivering enterprise-level quality and features whilst backed by a name (WooThemes) you can trust.

W3 Total Cache

– site optimization by caching. # Downloads: 1,450,980. Most likely fixed as part of a security overhaul following an external full disclosure of some vulnerabilities.

W3 Total Cache improves the user experience of your site by increasing server performance, reducing the download times and providing transparent content delivery network (CDN) integration.

Super Cache

– site optimization by caching. # Downloads: 3,984,976. Most likely fixed as part of a security overhaul as with W3 Total Cache.

A very fast caching engine for WordPress that produces static html files. This plugin generates static html files from your dynamic WordPress blog. After a html file is generated your webserver will serve that file instead of processing the comparatively heavier and more expensive WordPress PHP scripts. Supercache really comes into it’s own if your server is underpowered, or you’re experiencing heavy traffic. Super Cached html files will be served more quickly than PHP generated cached files but in everyday use, the difference isn’t noticeable.

Note: Downloads statistics are as of the time of the tests.

25 Excellent WordPress Tumblog Themes

Tumblr is a popular micro blogging platform where people can make small posts, share links and images with others, reblog the posts of others, etc. It is a platform that sort of combines the features of a blog with social networking.
(more…)

WordPress Themes for Mobile and Tablet

Majority if not all of the recent WordPress theme releases have included responsive design as a staple feature. This ensures that these themes will display well on mobile and handheld devices. Below is a list of WordPress themes that have been created and designed primarily for mobile and handheld devices. These themes are meant to cater to a mobile audience but some of them can also function quite well even on desktop browsers.

Here’s a roundup of the latest WordPress themes for mobile and tablet:

Provocateur°

Provocateur° is a cool and interesting theme built using jQuery Mobile, HTML5 and CSS3, especially for mobile phones and particularly optimized for Apple devices. Main features include a portfolio, a blog, a customizable main page, custom menus and widgets, shortcodes (accordion, portfolio, contact form, tags, YouTube), and even a QR-code sharing option. This theme has a unique slide down menu, email and social networking sharing (twitter & facebook) options, and a changing flip animation.

Touch

Touch is a “lighter than air” WordPress theme that shows power can be packed in a light mobile theme. You get a straightforward blog, an optional static front page, a touch gesture-enabled gallery, a portfolio, a unique comment form along with a validation-enabled contact form, plus sliders, short codes etc. all in one neat, little package. This theme has been thoroughly tested on iOS, Android, Windows Phone, including desktop browsers.

Brave

Brave is an elegant and feature- rich dark theme created for mobile devices. This awesome theme has everything your desktop theme offers and can be used alongside your desktop site. it is ready for localization, can ‘install as web app’ on iOS, contains a beautifully unique menu, comes with comment/contact forms, has a touch/swipe enabled gallery, comes with multiple color schemes, and a variety of extremely customizable short codes to design the mobile website you need.

Resans

Resans is a highly advanced WordPress theme for creatives designed especially for tablets and mobile devices. On larger devices, Resans presents posts on a 4 column grid (Masonry style). As display sizes shrink, the number of columns reduce until a lone column is displayed mobile-style. Resans supports several features such as swipe gestures, responsive layout, 5 page afterload animations, animated loading of new pages, unlimited colors for fonts and backgrounds (header, footer, content, menu), and so much more. Resans can be used alongside with your desktop template and can be set up using Resans AP.

Hero

Hero is a super clean, feature packed WordPress theme built for websites with lot of mobile following. This theme has the power of a regular desktop theme adapted to the smaller devices. Hero gives you impressive blog and portfolio pages similar to a regular desktop version in a more compact form to encourage interaction from your mobile visitors. Theme features include: provisions for two different slider plugins, tons of shortcodes, 9 post formats (Aside, Quote, Image, Video, Audio, Gallery, Status, Link, Chat), translation ready, “install as web app” functionality, and so much more.

Spartan

Spartan is a fully featured WordPress theme for mobile devices created with the goal of being flexible enough to adapt to any and all types of WordPress sites and yet still function as a stand alone theme. One of the many cool features tucked into this theme is the menu that goes beyond just listing a number of links in predetermined styles. This feature allows you to build and color a unique navigation system of your choice. Other cool features include: the comment button that also serves as a visual indicator (grayed out when comments for a given post are disabled, or shaking itself ever so gently to remind the user to read and leave comments when comments are enabled), and also the amount of customization available via shortcodes.

M-Commerce – The Mobile Market, Web Design and Conversion

The unstoppable invasion of mobile computing and how it has woven itself into our daily routines is undeniable. A life without the Internet, free WiFi, and our handheld devices is almost unimaginable and web designers have heard and heeded this lifestyle change, hence, the birth of responsive, fluid, and liquid design trends. Mashable has even named 2013 “The Year of Responsive Design”. However, we are still in the early stages of understanding this mobile demographic to yet see tangible and consistent conversion results from the marriage of Mobile Commerce (M-Commerce) and Web Design for handheld and mobile devices. Responsive design does not necessarily equate to actual conversion, whether in sales, subscriptions, or networking.

According to a report by Litmus.com,

“More email is read Mobile than on a desktop email client or via webmail. Stats say 36% of email is now opened on a mobile device, with 33% for desktop and 31% for webmail.” – Litmus –”Has your audience gone Mobile” (June 2012)

As of September 2012:

We’ve seen some major changes in mobile email opens in the past year and a half. As of September 2012, 38% of all opens were on a mobile device, compared to only 17% eighteen months ago—that’s a 123% increase in mobile opens!

Diving deeper into specific mobile operating systems, the majority of these opens are being made on iOS (iPhone and iPad – 80.34%) and Android (18. 93%) devices:

The next question is, Does Mobile Traffic Convert into Leads?

Not necessarily so. There are several factors that lead to actual traffic conversion and there is no hard and fast rule on it but website owners can make educated guesses based on actual data and stat results gathered from their own website traffic trends.

Three ways to reach your target mobile traffic:

Run a native mobile app

  • Needs to be downloaded by the user
  • Restricted amount of content and functionality

A mobile website or M-Dot (a dedicated scaled down mobile version of the main website)

  • Advantage – faster loading time and optimization
  • Disadvantage – two bodies of content to manage

Responsive web design

  • Uses responsive, fluid, liquid layouts, media queries, and flexible images to adapt to various devices and resolutions
  • More future friendly
  • One body of content to manage
  • Consistent brand experience
  • Social media friendly

Among all three, responsive web design appears to be the most feasible way of reaching your target market. But is responsive web design enough to address the problem of conversion?

Here are some strategies to consider to maximize your web design and marketing optimization efforts to improve your conversion rates on your website:

Create a mobile optimized landing page

  • Make sure that your landing page is displayed properly on all screen sizes (portrait and landscape)
  • The need for speed – achieve fast loading time (5 seconds or less) by using optimized media content (images, video, and audio) and scripts.
  • User friendly – Prospects don’t have to type anything just click a button. If possible, must be clickable by the thumb.
  • Content must be simple, readable and easily navigable. Call to action buttons must be prominently but strategically located.

Create a mobile optimized order form

  • Redirect users from the landing page to your mobile optimized order form.
  • Form fields should be easy to read and fill out on any mobile device. Longer forms lead to boredom and lower conversion rates.
  • Remove all sidebar content so the form fits perfectly on the viewable window of the mobile device

Create several versions of your landing pages and order forms and test which ones convert the most. Improving User Experience and establishing a User Friendly Interface all contribute to an enjoyable browsing experience for your mobile visitors which will eventually boost your conversion results.

Secret Selling System – Notes from Perry Belcher

Early this year, Perry Belcher spoke in the Traffic and Conversion Summit 2013 and shared his Secret Selling System strategies during the seminar.

According to Perry, “Selling is not evil. Selling is power – a great skill to have”. Here are some of the highlights of what he shared during the event.

Important parts of selling:

Targeting

– getting in front of prospects who are most likely to buy

  • 60% of any successful promotion is in list selection
  • Getting leads – getting interest
  • Getting sales
  • Increasing profits per sale
  • Frequency

Know your buyer

– what you like is not necessarily what your customer likes.

  • Personal attention. Create a customer avatar ( Name. Age. Gender. Marital status. Children. Location. Occupation. Combined household income. Current business income. General info.) After you come up with your avatar, write your message to that person, not your whole audience.
  • Be talking to one person, not a group of people
  • Find out their demographics and where they hang out

Find the right list.

  • Wide and shallow – advertising (such as network TV) is difficult because it’s hard to localize the message to your audience, location, et cetera.
  • Narrow and deep – advertising is by far the way to go. List selection isn’t only about emails or direct mail, but it also applies to advertising.
  • Google ad planner – finding websites your niche visits and their interests. Enter in your competitor’s websites

Make them “glow in the dark”

– (From Dean Jackson – ilovemarketing podcast)

  • Use list-building bait- cheese or whiskers principle. Make those particular people in the market “glow in the dark”. (list building bait – followed by cheese or whiskers). Find out what their “cheese” is and use that instead of “whiskers” (Realtor example of standard ad that is all about the person vs. “Find out how much your home is worth for free”).
  • Offer lead magnet that resonates with potential customers.

Create an irresistible offer

  • Why people buy – gain, fear, pride, value (makes them feel smart), imitation (people want to imitate celebrity). No matter how good the offer is, if you send it to the wrong audience it isn’t going to work.

Sequence is critical

– mistake is selling too early.

  • Don’t be out of sequence, because if you are, people will mostly reject your offer.

Points of belief.

  • If your current sales message is not working, ask yourself how many things are you asking prospect to believe. If more than 4, it’s probably a failure. Ideally, you only want to make them believe 1 thing.

More Perry Belcher next week!

StudioPress Fans Alert: Genesis 2.0 Beta

If you are a Genesis fan and you’ve been waiting for something fresh from StudioPress to be released then we’ve got good news! StudioPress has recently released Genesis 2.0 Beta version ready for you to play with. Genesis members can download beta version but will require the Genesis beta tester plugin for it to work. StudioPress strongly urges that it is for testing purposes and should not be used on production sites.

What’s new?

Brand New Design

  • fresh, new look
  • new HTML5 markup
  • new CSS3

HTML5 markup

  • With a single line of code in a child theme, Genesis will now output HTML5 markup in place of the old XHTML tags. Also, every theme we build in the future will be developed on HTML5.

Microdata

  • If you’re using a theme with HTML5 enabled, Genesis will also output your markup using microdata.

Lightweight features

  • They’ve removed the “Latest Tweets” widget, the “eNews and Updates” widget, the “post templates” feature, and the “fancy dropdowns” setting.

Technical Changes in this latest release:

  • Better named loop hooks for HTML5.
  • Network Upgrade now upgrades the Genesis database for all sites in a network when running WordPress in multi site mode.
  • Widget classes are now coded in PHP5 format.
  • Admin CSS and Javascript are now minified.
  • Inline HTML comments have been removed to reduce page size.
  • The Scripts option now has its own metabox when editing an entry.
  • Custom Post Type archive pages now have a settings page so you can control the output.
  • Genesis tracks displayed entry IDs so you can exclude entries from showing twice on a page.
  • Entries without titles now display a permalink after the post content.

Visit StudioPress.com to learn more.