Easy and Consistent WordPress Backup Helpers

You know you should but you sometimes don’t. And just when you are about to, something goes wrong and it’s already a little too late. It gets a little more complicated when you are handling more than one website, maintaining several eCommerce sites, or handling sites with years and years of content. You could rely on your webhost to do it for you, but, that’s a little too risky for comfort. It’s what every website owner, webmaster, web host should do. Backup. Consistently. Why?

If these statements sound familiar,

“My site got hacked.”
“I accidentally deleted some code and it wiped out all my data.”
“I changed my theme and it messed up all my content.”
“I activated a plugin but it wasn’t compatible and it corrupted a whole bunch of my files.”

you know that you could have avoided the consequences of procrastination if you had kept a backup file before implementing any changes. On a larger scale, systems can shut down, natural disasters can hit, web hosting companies can go bankrupt or close shop. Without your own personal backup system, you could lose themes, plugins, content, images, widgets, customization and a whole lot more. It just makes sense to be ready all the time.

Here are some highly recommended backup options for your peace of mind:

myRepono WordPress Backup Plugin

myRepono WordPress Backup Plugin is an easy-to-install WordPress plugin which automates the myRepono API setup process, enabling you to setup automated WordPress backups in a matter of minutes. myRepono is an online website backup service which enables you to securely backup your WordPress web site files and mySQL database tables using an online and web-based management system. The myRepono online website backup service allows you to automate the process of backing up your entire WordPress website and database, including all post, comments and user data, and your WordPress PHP, template and plugin files.

WordPress Backup to Dropbox

WordPress Backup to Dropbox is a free plugin that keeps your website backed up to Dropbox regularly. The plugin’s simple interface lets you setup your backup cycle in minutes giving you peace of mind that your precious blog posts, media files and template changes are backed up. Simply choose a day, time, & frequency for your backup to be performed. In order to use the plugin you will need a Dropbox account.

BackWPup

BackWPup is a free plugin that creates flexible, scheduled WordPress backups to any location. The backup files can be used to save your whole installation including /wp-content/ and push them to an external Backup Service, if you don’t want to save the backups on the same server. With the single backup .zip file you are able to restore an installation. You can also purchase the pro version that has additional backup features.

VaultPress

VaultPress provides realtime, continuous backup and synchronization of every post, comment, media file, revision and dash­board setting across at least two separate cloud services in addition to the Automattic grid, ensuring no loss of content. Using WordPress hooks to receive alerts when information changes on your site, VaultPress immediately syncs all of your changes with their servers.

Snapshot

Make a quick and easy backup of all of your content, without fiddling with the server or signing up for an expensive backup solution, restore backups with one easy click, t backup all your regular WordPress stuff (posts, pages, comments, taxonomies etc.) and also every table of your database, for every plugin and theme you have with Snapshot, a premium plugin from WPMU Dev. With Snapshot you can create as many ‘Time Machine’ snapshots of your entire database (or individual tables) as you want, automatically schedule backups, save to Dropbox, Amazon S3 or by SFTP, and so much more.

The time, money and effort you exert in backing up your files is nothing compared to the price of losing all your website content, files, traffic and income, and the effort to recover (if possible) all of them. In this case, an ounce of prevention is indeed better than a pound of cure.

Panda Recovery Strategies and How to Improve Your Site’s Quality Score


In our previous article, we explored the Panda Algorithm and the reason behind Google’s implementation of this update. Let’s continue with this conversation.

Effects of Panda on Your Website

Each website has a “Quality Score” assigned by Google. Sites that saw a sudden, massive traffic drop were probably hit without them knowing it but even new sites can also be affected by Panda, making it really hard to rank. A lot of older sites are losing rankings and don’t know why.

Google is out to reward “high quality sites” and penalize sites with a poor quality score. If Google thinks that your website is not adding value, your quality score drops. If Google thinks your site is outdated, it will be harder to rank. If you’re selling products online, it’s important to have a high quality score. Most eCommerce sites got hit because of the seemingly duplicate content of similar products presented in different pages. Unless changes are done to your site, it will remain penalized. Google is not only after your site, it’s also after your business model.

The Panda Equation and your Website’s Quality Score

So how will you know your ranking if your Quality Score is hidden from you as a webmaster? Here’s a formula that you can use to determine your ranking:

Panda Quality Score / 100 x old ranking factors = your rank

The equation used to determine your Panda Quality Score is:

[Static Elements] x [Quality Checks] x [User Experience] = Panda Quality Score

This equation tells us that there are 3 elements that Google uses to determine your website’s score. These elements can be improved upon to raise your quality score and restore your ranking as well.

Static Elements – make sure the content and information in each element is unique:

  • Privacy Policy
  • Contact Page – must include: valid author or multiple authors, mailing address, email address, phone number, author tags, shipping and warranty information (for ecommerce sites)
  • About Us
  • Terms of Service
  • Disclosure of Possible of Compensation (for affiliate or review sites)

Quality Checks – Check the quality of your coding. Broken, obsolete, deprecated, or outdated code, hidden text, overlapping text, and exploding images should be fixed.

User Experience – Improving user experience is now a major element to improving your site’s ranking. Stats on bounce rate, user engagement, and page depth or how deep visitors go into the site give Google an idea how involved a visitor is when they visit your site. The longer they stay on your site, the better for your website’s score.

Website owners need to evaluate their sites regularly to assess whether they have issues related to these three elements. Addressing these issues promptly will help keep their site in check and hopefully stay in Google’s good graces.

WordPress Themes 2013: The Must-Have List

WordPress Themes are here to stay. Throughout the years, we’ve seen many different design styles and trends – some good, some not so good. With WordPress powering a colossal 1/5 of the entire Internet, WordPress Themes have become big business with many individual theme shops and developers pulling in millions every year.

Any way you slice it, WordPress is here to stay, and for that reason so are the free and premium themes we’ve all come to know and love. If you have spent any amount of time searching for the top WordPress Themes, you’ll notice that several names continue to appear at or close to the top of the list. Elegant Themes, Themeforest, and StudioPress to name some of the more popular ones.

In this article, we’d like to introduce you to some very creative and compelling WordPress Themes of 2013. Each and every one of these themes was released in 2013 so you can rest assured these are among the latest and greatest that WordPress has to offer.

Stay in the know with our list of the top overall WordPress Themes as well. Updated at least once per month, this article covers the best WordPress Themes in all the different categories including responsive, portfolio, magazine, business, and E-commerce just to name a few.

For the time being, here are a few of our absolute FAVORITE WordPress Themes for 2013.

(more…)

The Panda Algorithm and Your Website


Kicked, slapped, penalized, pooped on – who would have thought that something as gentle as a panda could be so violent. In truth, Google Panda, the much dreaded update was actually named after one of Google’s engineers, Navneet Panda, the man who developed the technology behind the algorithm that has put everyone – SEO professionals, webmasters, and website owners alike, on their toes.

One Search Engine to Rule Them All

Many SEO people get flustered and panicky and a lot of them shake in their boots whenever a Google update looms on the horizon. That’s how much Google affects SEO professionals and webmasters. But believe it or not, there was a time when Google was just one of the many search engine players out there. How many of you remember Lycos, AltaVista, Ask Jeeves, or MSN Search? Some of the older ones that you may be familiar with have already become inactive but a few others are still very much around like Baidu, Yandex, AOL Search, and the rebranded Yahoo! Search powered by Bing, the product of a deal between Yahoo and Microsoft. Check out this timeline on Wikipedia to see the rest of the search engines.

It was around 2000 when Google’s search engine rose to the top of the heap with its efficient, relevant, and lightning speed search results largely due to its patented algorithm called Pagerank. This iterative algorithm ranks web pages based on the number and PageRank of other web sites and pages that link there, on the premise that good or desirable pages are linked to more than others. Today, Google Search is the most used search engine indexing billions of pages and processing several billion queries each day leading the core search market in January 2013, according to Comscore, with a 67% market share. No wonder SEOs tremble. Of course, you could try other browsers like Bing and join the SEO Wars watercooler discussion between Google and Bing and add your two cents worth.

The Goal of Search

Larry Page, co-founder and Google CEO, once described the “perfect search engine” as something that “understands exactly what you mean and gives you back exactly what you want.” “…our goal is to make it as easy as possible for you to find the information you need and get the things you need to do done.”

The relevance of the search results that a search engine returns dictates how useful it is to its users. Google Web Search, one of the many Google products and not to be mistaken with Google, Inc., a web search engine or a software code designed to search for information on the Internet has proven to be the most relevant search engine out there. By web crawling, indexing, searching, and returning authoritative results as seen in Search Engine Result Pages or SERPs, it has risen to the top of its game. Google crawls through millions of web pages for a particular word or phrase queried to provide the most relevant or popular results first and in what order or ranking the results should be shown in the SERPs. Of course, the most coveted spot is the top result on the first page. It’s the goal of every website owner. That’s also the reason why SEO exists.

The Business of Search

Businesses and even individuals invest heavily in SEO just to improve their rankings hoping to land in the first few pages of Google’s Search Engine Results Page. Black hat, grey hat, white hat – you name it – it’s all been tried in the quest for that number one spot on Google. Why do people want to top Google’s SERP? Studies show that users spend more time on the number one website imputing a level of authority and credibility to it, knowingly or unknowingly. This translates into higher click thru rate which translates into higher traffic, which further translates into higher income potential, especially if you are an eCommerce website. There is money in search thus the need for SEO in business. Enter the SEO professional.

The Race to the Top – Gaming the System

The race to the top of Google’s results page has become critical to many businesses to the extent that many have resorted to tactics and tricks to game Google’s search algorithm. There are many highly reputable SEO firms that follow Google’s best practices for Search Engine Optimization. Unfortunately, there have been a lot and there still are many who abuse the system to try to get ahead of the rest. Whatever color you want to call these techniques used to manipulate the search engine results, redirect users to false links or shortchange users on real content, the results are definitely short term and the risk of being penalized hangs like a guillotine waiting to drop on your head.

Google’s Response

Google Panda rolled out in February 2011 cracking down on: websites with thin, duplicate content, spammy sites, sites with excessive linking, parked pages filled with ads or keywords and no real content, content farms, and sites, generally in violation of Google’s Best Practices guidelines. Consequently, a lot of websites plunged from their top positions and even after two years since the update, several of them have yet to recover. These sites that got hit suffered loss of traffic, loss of income, and a whole lot more. Legitimate sites also suffered a lot of collateral damage much like those who got hit by Hurricane Sandy. The latest Panda update to hit happened in January 2013.
Embracing the Mighty Panda?

Obviously, these changes have shaken what is shakeable in order for the unshakeable to remain. As more and more people are bringing their businesses online, this means more websites will be created and the virtual highway will definitely be clogged with cyber traffic sooner than we think. The mobile web is already bursting at the seams with billions of people accessing the web through their handheld devices.The question is, is your site ready for all that traffic? will they find you or have you been stricken off the radar already? Out of sight and out of mind.

Google’s mission is to organize the world’s information and make it universally accessible and useful.

Although it is not the only search engine out there, Google currently dominates the search engine market. As a company, its goals, objectives, and activities will always be in pursuit and in line with their corporate mission. Knowing this, their updates to improve and innovate their products and services will always be part of the landscape and shouldn’t surprise anyone anymore. A Panda, a Penguin, a Poodle, or any update using any name is to be expected. The algorithms and the parameters may change but the push towards fulfilling their corporate vision remains. Who says you have to live up to Google’s standards? You don’t actually have to. There ARE other search engines out there. If, however, you decide to stay, then the best thing that you can probably do for your website is to “think like Google” to know and anticipate what Google wants.

How to Think Like Google

The answer is not a secret and it is actually quite easy to find. Google lists ten things that they believe in as a company. You may or may not agree with all of them and your methodologies and policies may differ from theirs. But, you can probably focus on three major areas you have in common in which, whether you like or not, Google affects and has a “say” in. These areas include:

  • The content on your website
  • The internal linking structure of your site.
  • The “user experience” on your site.

Creating a high-quality site that complies with the best web practices guidelines will benefit your website and more importantly, your users, in the long-term. As Google integrates more evaluations by real live users into their iterations, actual user experience will bear much weight as your website is evaluated. Users who enjoy your content and the overall experience of interacting with your website are your best weapons to help spread the word about you and help you rise to that most coveted top spot of Google’s search engine results page.

Top 5 Widgets to Supercharge your WordPress Theme

Widgets are always plugins but not all plugins have widgets. Do you agree? Whether you agree or not, here are some great widgets you can use to supercharge your WordPress theme.

Freelancer Widgets Bundle

Freelancers will rejoice with this bundle. It’s got 7 great widgets: advertisement, biography, buy me a beer/coffee, contact widget, contact form widget, opening hours widget, and social links widget all in one big bundle. These widgets are highly customizable & can be modified easily. Freelancers like musicians, artists, designers, developers, creative professionals,etc. will find this widget a useful addition to their website.

Posts By Author Widget Pro for WordPress

If you’d like to provide your readers with an easy way to compile posts by a favorite author on your website, this powerful widget is what you need. Posts by author allows you to: compile, sort, show post excerpts, control number of posts to display, display thumbnails, in 15 configurable ways. This widget is especially useful for multi-author websites to help readers sort posts by their favorite authors.

Smart Navigation Widgets

User experience is key to getting repeat visits and one way to ensure that is to keep your navigation user friendly. Smart Navigation Widgets is a powerful widget ideal for websites with large archives. This Ajax-powered widgets allows the user to navigate deeper only when he needs to. Scouring and clicking thru long lists can get boring and make users bored waiting for content to load. This widget allows you to control the number of links displayed and speed up websites in the process.

M7 Easy Accordion Menus Widget for WordPress

This cool widget makes adding an accordion menu to your sidebar as easy as dragging and dropping. It’s a fresh way to combine menus on your sidebar. You can define: general settings, design and layout settings, thumb settings, excerpt settings, post settings, and the read more text settings to display the widgets you want to feature. Super cool and elegant space saving feature. It’s responsive too!

Announcements!

How would you like to manage your announcements and schedule them way, way, ahead of time? If you are handling an events website, an eCommerce site, or a business site that holds regular events, keep your users informed by scheduling your announcements automatically with this handy widget. Whether it’s a big sale, an important event, a greeting or any type of announcement you need, simply set it and forget it. This widget gives you 4 options for scheduling your announcements: weekly, annual, monthly, or using custom start and end dates.

Reinventing Traditional Media

Traditional Media is dead, Long Live New Media! Well, not entirely so. In fact, the “marriage” of both could result in a more powerful tool to reaching a specific target market IF Traditional Media “reinvents” itself.

Young and adventurous entpreneurs capitalizing on technological skill and savvy have been at the forefront of the digital landscape taking up virtual territories and planting their stakes wherever they set their feet on. Many of them started out as “newbies” but are now the digital brands to beat and conquer. They have upstaged the traditional name brands and have become household names all around the globe. Who does not know Facebook, Twitter, or Tumblr? But the traditional big brands aren’t to be dismissed just yet. They might have a little bit of catching up to do but they can still capitalize on the years they have invested in establishing their brands and their name. The good thing that these brands have going for them is the hard-earned trust together with the existing essential structure and framework needed to service their traditional market which can be restructured to adapt to the needs of consumers in this digital age.

The challenge of traditional media is to bridge the great divide between the physical and the digital realm and rethink the way they reach their audiences. The challenge of new media, on the other hand, is to offer more than just content to their users by offering something more substantial, something tangible. In short, physical products or stuff consumers want or need are part of a strategy to retain their audience and increase their reach even more. Yes, “Content is king” but in the marketplace, the “Consumer is king”.

For both traditional and new media, addressing the needs of today’s consumer, evolving as it is because of technology and the way networking has changed the way we relate to each other, is the way to go. What needs should be addressed? For today’s consumer, it is all about Content, Community, and Commerce. New media that is focused on content alone will find it challenging to sustain its audience especially if the same content is readily available elsewhere. Traditional media needs to understand the psyche of the tech savvy consumer and find new ways to encourage customer loyalty from these click-happy butterfly-esque customers. For both media types, it’s about addressing that basic need, the content or information that led them to your website in the first place. Next is connection or community. And finally, delivering this need into the hands of the consumer – the exchange of goods or Commerce.

Businesses who take advantage of today’s digital technologies like audio/visual tools, social networking channels, video streaming, mobile-enablement, and eCommerce empowered facilities, integrating them with all the best known methods in traditional media will stand a greater chance of surviving in today’s digital market.

Simple SEO Tips for Startups

Hello World! That’s the first thing that greets you see when you start a new website. You’ve successfully created your first post and you’re ready to fill it up with more content but you are probably wondering if anyone at all will get to read what you have written.

Here are some simple Google-approved SEO tips for Startups:

To WWW or not

  • use a 301 to consolidate indexing signals because it is a permanent redirect and signals to search engines to transfer all the indexed properties from your non-preferred (www) to your preferred version (non-www) or vice-versa

Verify ownership in Google’s Webmaster tools

  • enable email forwarding to receive critical messages from Google in case of hacking, malware, or crawling issues

Domain background check

  • check for previous ownership (spammers), unwanted keywords and index results – inform Google for any penalties or reconsideration requests

Use the Fetch as Googlebot Webmaster Tool

  • to tell Google to crawl and submit the url to index making it available to searchers even faster.

Include Analytics Code to gather data

  • see which pages are popular and which are not

Site Design Strategy and ideas

  • utility
  • navigation
  • focus

Define your conversion or call to action

  • what you want your visitors to do
  • newsletter signup
  • contact you for a business lead
  • buy
  • try
  • share

Smart copy

  • Include query terms normally or commonly used to find your products.

Every page should be unique

  • unique topic
  • unique title
  • unique meta description
  • for non-dynamic sites – keywords in the filename (lowercase and hyphen separated)
  • descriptive anchor text for every link

Page load time or speed

  • the longer the page loads the more likely the user will leave the site
  • customer acceptability for ecommerce sites = 2 seconds
  • Google = under half a second
  • Ranking – find your audiences and interact with them
  • provide an awesome product or service
  • natural links
  • +1s
  • likes
  • follows
  • shares

Social Media Marketing

For more information and tips, check out the GoogleWebmasterhelp video on YouTube. For those who want to know how to do this, WPMU.org has a quick and easy tutorial on how get started using Google Webmaster Tools for WordPress.

Finding and Establishing your own Niche WordPress “Channel”

The recently held digital marketing conference Traffic and Conversion Summit 2013 was an eye opener to many. Many of the topics discussed were cutting edge and one of the main buzz words that came out of the conference was “channelization”.

The Channelization of Everything

What do we mean when we say “channelization”? Here’s an interesting way to look at it.

Rivers come in lots of different shapes and sizes, but they all have some things in common. All rivers and streams start at some high point. The high point can be a mountain, hill or other elevated area. Water from some source like a spring, snowmelt or a lake starts at this high point and begins to flow down to lower points. As the water flows down, it may pick up more water from other small streams, springs or or from rain or snow melt. These streams may slowly join together to form a larger stream or river. Small rivers and streams may join together to become larger rivers. Eventually all this water from rivers and streams will run into the ocean or an inland body of water like a lake.

River engineering is the process of planned human intervention in the course, characteristics or flow of a river with the intention of producing some defined benefit. People have intervened in the natural course and behaviour of rivers since before recorded history – to manage the water resources, to protect against flooding or to make passage along or across rivers easier.

Channelization of a stream may be undertaken for several reasons. One is to make a stream more suitable for navigation or for navigation by larger vessels with deep draughts. Another is to restrict water to a certain area of a stream’s natural bottom lands so that the bulk of such lands can be made available for agriculture. A third reason is flood control, with the idea of giving a stream a sufficiently large and deep channel so that flooding beyond those limits will be minimal or nonexistent, at least on a routine basis.
(source: Wikipedia)

In today’s digital market, how then, does this concept apply to finding or even creating your own niche WordPress stream or channel?

Let’s take a look:

Product distribution (or place) is one of the four elements of the marketing mix. Distribution is the process of making a product or service available for use or consumption by a consumer or business user, using direct means, or using indirect means with intermediaries. The other three parts of the marketing mix are product, pricing, and promotion. Distribution of products takes place by means of channels. Channels are sets of interdependent organisations (called intermediaries) involved in making the product available for consumption.

Today’s digital economy is shifting towards “channelization” – the way products are made available for public consumption. Because of the way business is evolving, what worked years ago may no longer work today. What was effective yesterday may already be obsolete today. Interestingly enough, starting your own business and distributing your own products has never been easier. However, the challenge of independent business owners or new players in the eCommerce arena is being discovered and being able to establish their own loyal market base. Creating your own stream or river from scratch is like pushing a boulder uphill everyday. This is where the shifting or the channelization occurs.

Today, the traditional trader can start off his business by taking advantage of these established “high starting points of distribution” like Amazon or Ebay, plug in to their channel, utilize their structure and distribution network to launch or introduce a new product or project.These powerful distribution channels have significant traffic and extensive networking connections to give your business a boost in the right direction. Once the channel is strong enough and the customer base is established, the business owner can spin off and establish his own business base according to his own terms. On the other hand, DIY-ers and boutique type businesses can create their own online stores in niche channels like Etsy. Other types of businesses can use other distribution channels such as KickStarter, AngelList, CafePress or Barkbox. How to get started? All it takes is to register.

What about digital goods such as WordPress Themes, Plugins and other types of digital products? New players in the WordPress themes business have found opportunities to introduce themselves and pool their work portfolio through established WordPress marketplaces or “channels” like ThemeForest with very little startup capital. The key, really, is to draw a loyal crowd or “traffic”, establish connections, and service them so that their conversion as long-term customers or customers for life will be cemented.

Bottomline, in today’s digital economy, having a good product is great, knowing your distribution channels is better, but having a good product + distributing thru the right channels + creating the media (email lists of customers) = the best starting point for you to build your own niche business and your brand.

Check Out Our Favorite WordPress Themes for 2013

We play favorites. Surprise, surprise! Yes, we do. Especially if we know that what we find is really great and we want to share them with as many as we can. We’ve seen how many of you have benefited from our Best WordPress Themes for 2012 post and we hear you. Finding the best WordPress themes in the marketplace can sometimes be overwhelming, what with all the amazing graphics and all the features packed (sometimes bloated) into these themes. But not all these themes are created equal so we’d like to give you a push in the right direction with our comprehensive list of what to look for in WordPress themes.

We’ve updated our Best WordPress Themes for 2012 list and come up with an updated version – Best WordPress Themes for 2013. What’s great about our updated list is that not only have we’ve broken down these themes by categories making it easier for you to find what you need, the great news is that we will also be updating this post several times each month all year round. If you’ve been wanting a one-stop shop for the most updated themes in the marketplace, make sure to bookmark this page. We will be updating WordPress themes according to theme categories such as: Responsive, Portfolio, Magazine, Business, eCommerce, BuddyPress, Frameworks, HTML5, Real Estate, Free, and Premium. Yup, the list includes the best Free themes too. All these themes have made it into our list of favorites for good reason.

If you’ve been wanting to update your own website or you are searching for a great theme to use for your clients, head on out and check our post – Best WordPress Themes for 2013. You might find just what you are looking for. While you’re there leave us a comment on what else you want us to add to our list. We’d love to hear from you.