WordPress Plugins 2013: Trends

WordPress themes, free or premium, come with common, basic features and functionalities upon installation. Some are built in together with the WordPress version you are using while others come with the theme you plan to use and install. Technically, these plugins are a set of one or more functions, written in the PHP scripting language, that adds a specific set of features or services to the WordPress weblog. Simply put, these plugins offer new additions to your blog that either enhance features that were already available or add otherwise unavailable new features to your site. Here are some of what we think will be the WordPress Plugin Trends for 2013:

Jetpack Plugin

The JetPack plugin supercharges your self?hosted WordPress site with the awesome cloud power of WordPress.com. You can activate this plugin if you have an existing blog on WordPress.com. Once connected and activated, several awesome features available on WordPress.com like: Contact Form, Gravatar Hovercards, Shortcode Embeds, Spelling and Grammar, and many others become available to your self-hosted site. All this is powered by WordPress.com’s cloud infrastructure.

WordPress SEO Plugin by Yoast

This popular plugin designed and developed by WordPress Consultant Joost De Valk. WordPress SEO is the most complete WordPress SEO plugin that exists today for WordPress.org users. It incorporates everything from a snippet preview and page analysis functionality that helps you optimize your pages content, images titles, meta descriptions and more to XML sitemaps, and loads of optimization options in between. It has recently been updated and is now compatible with WordPress 3.5.

ALO EasyMail Newsletter

One of the best ways to connect to your market is to get them to subscribe to your newsletter via email. It is also one of the most tedious things to do if you do not have an ARS (auto responder system) provider who will automatically distribute your newsletter. ALO EasyMail Newsletter is a great email marketing marketing tool that allows you to gather and manage subscribers and write and send newsletters right within WordPress. It also supports internationalization and multi language requirements.

WP Smush.it

Improving your page ranking is not just about having the right keywords. Fast loading pages are now part of the equation. WP Smush.it is a plugin that offers an API that performs image optimizations like optimizing JPEG compression and converting certain GIFs to indexed PNGs automatically to help improve site performance. As sites continue to become more image intensive, plugins like this are helpful in managing load rate.

Photonic Gallery for Flickr, Picasa, SmugMug, 500px and Instagram

Social networking has branched out into different streams and has integrated images into its arsenal. Hence the popularity of Pinterest and Instagram. Photonic takes all that and lets you use the WordPress gallery shortcode and ramps it up with a lot of added functionality including glamming up your social networking images like Instagram. It supports Flickr photos, Photo sets, Galleries and Collections, along with Picasa photos and albums, SmugMug albums and images, 500px photos and collections, and Instagram photos and users. You can also enable authentication for your site visitors that will let them see private and protected photos from each provider.

WordPress 3.5 has been released so some of these plugins may need to be updated to work with the latest WordPress update. Please check the developers’ links to see of they have a version compatible with the latest update.

Specialty: Clean Business WordPress Theme

The main purpose of a business theme is to create awareness, generate interest, and convert casual visitors to engaged followers/clients/customers. For a business theme to be effective, it has to have the following elements:

  • Great SEO capabilities.
  • Great design recall.
  • Readable, well organized text and multimedia content.
  • Effective interactive feedback system.

WP Business Bundle just released Specialty, a responsive premium WordPress theme designed to present your business or your company in a clear and concise manner. Overall, the theme is clean, modern and generous with whitespace. It has a great, sizeable slider that can really grab attention of casual visitors. Visitors are given control over slider transitions which gives each slide the appropriate airtime based on visitor preference.

Content is definitely readable on this theme. Font size and spacing between text boxes are great, giving visitors an uncluttered, relaxed reading experience. Images are displayed in a clean, well organized portfolio grid style which can also be sorted according to category. There’s also the option to use a jQuery masonry layout for those who want that Pinterest look. Thumbnails are slightly bigger that typical portfolio pages giving visitors a better overview of the work. Pages containing detailed narratives include large images of the work. This theme can also handle video and it includes a large section where you can showcase a special video or image right on the homepage.

Specialty does have a responsive design giving visitors the chance to appreciate the site’s content on smartphones and tablets. Specialty includes a basic contact form, custom post types, an easy to use custom panel, and just the right amount of widgets and features to get your site up and running without much fuss.

More Features:

  • Import/Export Functionality for Theme Options
  • Seven Pre-Defined Color Schemes
  • Breadcrumb Navigation
  • Adjustable Footer Widget Area (1-4 Columns)
  • Custom Post Types: Slider | Portfolio |Testimonial
  • Engaging Portfolio Layout with jQuery Masonry
  • HTML5 Markup | CSS3 Effects

Specialty Premium WordPress Theme is part of a bundle of themes and business-tailored plugins at WP Business Bundle available starting from $79. This theme includes documentation, future updates. For an additional $9 per month, you also get the PSD files, XML files, and access to the theme’s support forum.

Join WP Business Bundle Now

WordPress Music Themes April 2014

Music fan sites are a great way to bring together people who have a common interest in a specific musician, a music genre, bands, etc. If you are thinking of putting up a website for that type of audience, here are some of the latest music themes you can check out:

Dubstep – Premium Music WordPress Theme

Dubstep is a WordPress theme for bands, musicians, DJs, clubs and everyone involved in the music or entertainment business. This theme supports every post type that a music & entertainment theme would need such as: intuitive Events Management (ability to set date, time, venue, location, and map coordinates; provision for normal and recurring events, tickets support); Discography Management (ability to share your music with fans using either self hosted audio files using the powerful soundManager2 or embedded sounds from SoundCloud); Artists Management (display an infinite number of favorite artists, colleagues, or band members (their albums, tracks, or playlists) and categorize them easily; Media Management (share videos either self-hosted or from services like Youtube, Vimeo etc. and create endless interactive custom photo galleries from your events using templates or sliders).

SoundBlast – Music Band WordPress Theme

Sound Blast Premium WordPress Theme is a WooCommerce ready theme especially designed for bands and music websites. This easy to modify theme features include: Album + Track Management (options include Now Playing, Download, Play Only, and Buy Now), Slider Management, Event Management, Gallery Management, Sidebar Management, Powerful Theme Options + Page Builder, 2 pre-made color variations.

MusicVent – Premium Music & Event WordPress Theme

MUSICVENT Premium WordPress Theme is a modern, responsive, and a well-thought out HTML5 WordPress Theme for Music & Event related Personalities/Studios. The theme’s clean Lines & minimal design approach truly highlights the artist(s) and the work(s) showcased. Its unique design and streamlined navigation makes it easy for fans, music aficionados, potential producers, talent scouts, etc., to go through the website get the information needed and take the necessary action after. The 6 built-in page templates (Albums, Artists, Events, Gallery, Bloglist, Contact) are organized and give you or users everything that is needed. Transition and animation effects like black and white photos display their full colors when hovered over. It also includes 2 homepage layout options (fullscreen image slider and fullscreen video background) to choose from according to the audience you are targeting.

RockOn – Multipurpose Music WP Theme

RockOn! Premium WordPress Theme is a WooCommerce ready multipurpose music theme for singers, artists, music bands or musical events created using Twitter Bootstrap, with a responsive design which makes it a perfect fit for all devices. This theme includes features such as: Event Management using one of the best event management plugins – WP Event Manager, 100% responsive 3D Layer Slider, Sidebar Managerusing CrunchPress “CP” framework, WooCommerce Shop Catalog Grid OR Full Layout also Masonry (Filterable), and so many other features.

NOISE – Onepage DJs & Band WordPress Theme

NOISE Premium WordPress Theme is a cool, creative and modern theme perfect for musicians, DJs, bands and other music related professionals or businesses. Built with smooth and sleek CSS3 and AJAX animations including a unique spectrum analyzer to help you visualize music automatically on every single track. You can easily manage and display your artists, albums, audios, images, videos, events dates and sell your items (tickets etc.), allow users to rate music, and share instantly on their social networks. It also comes with 2 different players (SimplePlayer widget and Extended Player) to give users control over every single track played.

Music Club – Music/Band/Club/Party WordPress Theme

Music Club Premium WordPress Theme is the best WordPress theme for music, club, party, radio station, bands or even entertainment magazine. It comes with great features for music such as: a floating music player at the bottom of the page, a traditional boxed player for those who prefer something familiar, an Event post type that come with a ticket button with 5 tickets status, a Music Album feature which when clicked, automatically fetches all songs in an album to the floating player. Other outstanding features include a Page Builder, Revolution Slider, GoodLayers Importer, and other great music tools, to help you build a power music website users will truly enjoy.

Nick Roach’s Elegant Themes Review

Elegant Themes - Updated Review for 2014

Updated: April 12, 2021 – 2021 is nearing the middle of the year, and now is a good time to update one of our most popular articles here on Blogging Experiment. For several years we have been singing the praises of Elegant Themes, and 2014 is shaping up to be no different. In a day and age where companies and websites come and go, Elegant Themes has not only stood the test of time, they have continued to innovate by creating massive value for their over 250,000 customers! In the following article, we’d like to give you a detailed overview of just why we call Elegant Themes the Best Deal in WordPress!

After all, having the right WordPress Theme is crucial to your websites’ success. It’s kind of like the study that showed how people looking to buy a home can make up their mind within 8 seconds of walking in the door whether they like it or not – by not giving your visitors the right first impression (your design) – you’re literally inviting them to hit the back button.

The Dilemma

As a blogger your focus should be on content. Blog design is important, but when you think about it, do people go to Craigslist because it looks pretty? Absolutely not. They use it because they’re the best in the field.

Since we’re not all Craigslists, we must merge the design and content aspects together in as seamless a manner as possible. You want to have a nice looking design, but you most likely are not strong in design itself (much less coding that pretty design). You want a unique, impressive look that conveys professionalism and passion about your craft, but you’re probably not an expert at usability (how “usuable” your site is to visitors). And finally, you want to do all this in the cheapest, most cost effictive way possible (nothing wrong with that).

Elegant Themes

Have you ever spent any length of time browsing around countless free wordpress theme sites only to be left feeling unsatisfied? Does it seem like most of the free themes are … well … free for a reason? Where are all the best wordpress themes? After going through these motions for a period of time, I decided to take a look at some premium wordpress themes to see if they were really that much better than the free ones. Shortly thereafter, I discovered Nick Roach’s Elegant Themes, and that changed everything for me.

I knew I could hire a web designer to create a nice looking website as I’ve done countless times in the past. But at $800 to $3500/pop, designers can be expensive. I was interested in finding a nice looking design that I could learn to tweak and modify myself to make it more personalized and customized to my liking.

As a website and blog developer, I am frequently developing new sites, and aside from the content itself, I want each design to be unique and professional. Enter ElegantThemes.

Elegant Themes Premium WordPress Theme Club

Forget $200 to $500 like many other premium theme clubs, for $69…YES, $69 – members get unlimited access and unlimited use to all of Nicks’ premium WordPress Themes. To date there are 80+ elegant WordPress Themes.

I’m going to get out of the way and let Nick’s design speak for itself. As you will see, these are top notch designs that would normally run you several thousand dollars a piece (I’ve researched hiring a good WordPress theme designer, and that is the going rate – typically the floor of their going rate).

Without further ado, here are some of the premium WordPress themes from Elegant Themes:

Nexus WordPress Theme

Blogex image_nexus

Nexus Features:

  • Magazine style
  • Responsive design
  • Unlimited color schemes
  • Secure and valid code
  • Complete localization
  • Browser compatibility
  • Perpetual updates
  • Unparalleled support
  • ADVANCED: ePanel theme options
  • ADVANCED: shortcode collection
  • ADVANCED: page templates

Example Site(s) using the Nexus Theme (Showcase):

More Information On Nexus From Elegant Themes:

Demo Nexus

 

Vertex WordPress Theme

Blogex image_vertex

Vertex Features:

  • Responsive design
  • Unlimited color schemes
  • Secure and valid code
  • Complete localization
  • Browser compatibility
  • Perpetual updates
  • Unparalleled support
  • ADVANCED: ePanel theme options
  • ADVANCED: shortcode collection
  • ADVANCED: page templates

Example Site(s) using the Vertex Theme (Showcase):

  • Email us if you are using the Vertex Theme, and we’ll list you here.

More Information On Vertex From Elegant Themes:

Demo Vertex

 

Fable WordPress Theme

Blogex image_fable

Fable Features:

  • Responsive design
  • Unlimited color schemes
  • Secure and valid code
  • Complete localization
  • Browser compatibility
  • Perpetual updates
  • Unparalleled support
  • ADVANCED: ePanel theme options
  • ADVANCED: shortcode collection
  • ADVANCED: page templates

Example Site(s) using the Fable Theme (Showcase):

  • Email us if you are using the Fable Theme, and we’ll list you here.

More Information On Fable From Elegant Themes:

Demo Fable

 

Foxy WordPress Theme

Blogex image_foxy

Foxy Features:

  • eCommerce
  • Responsive design
  • Unlimited color schemes
  • Secure and valid code
  • Complete localization
  • Browser compatibility
  • Perpetual updates
  • Unparalleled support
  • ADVANCED: ePanel theme options
  • ADVANCED: shortcode collection
  • ADVANCED: page templates

Example Site(s) using the Foxy Theme (Showcase):

  • Email us if you are using the Foxy Theme, and we’ll list you here.

More Information On Foxy From Elegant Themes:

Demo Foxy

 

Explorable WordPress Theme

Blogex image_explorable

Explorable Features:

  • Location based directory
  • Responsive design
  • Unlimited color schemes
  • Secure and valid code
  • Complete localization
  • Browser compatibility
  • Perpetual updates
  • Unparalleled support
  • ADVANCED: ePanel theme options
  • ADVANCED: shortcode collection
  • ADVANCED: page templates

Example Site(s) using the Explorable Theme (Showcase):

  • Email us if you are using the Explorable Theme, and we’ll list you here.

More Information On Explorable From Elegant Themes:

Demo Explorable

 

StyleShop WordPress Theme

Blogex image_styleshop

StyleShop Features:

  • eCommerce
  • Responsive design
  • Unlimited color schemes
  • Secure and valid code
  • Complete localization
  • Browser compatibility
  • Perpetual updates
  • Unparalleled support
  • ADVANCED: ePanel theme options
  • ADVANCED: shortcode collection
  • ADVANCED: page templates

Example Site(s) using the StyleShop Theme (Showcase):

  • Email us if you are using the StyleShop Theme, and we’ll list you here.

More Information On StyleShop From Elegant Themes:

Demo StyleShop

 

Fusion WordPress Theme

Fusion Theme from ElegantThemes.com

Fusion Features:

  • Responsive design
  • Unlimited color schemes
  • Secure and valid code
  • Complete localization
  • Browser compatibility
  • Perpetual updates
  • Unparalleled support
  • ADVANCED: ePanel theme options
  • ADVANCED: shortcode collection
  • ADVANCED: page templates

Example Site(s) using the Fusion Theme (Showcase):

  • Email us if you are using the Fusion Theme, and we’ll list you here.

More Information On Fusion From Elegant Themes:

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How To Get Started Building Your Authority Site Using WordPress

WordPress is one of the most popular and most dynamic publishing platforms today. If you are planning to build your authority site from scratch, get the foundations right by building on solid ground. If you are wondering about the basic things you need to do to get started on your authority site check out the items listed below to help you out. This checklist can be a helpful guide for beginners and serve as a handy reminder to experienced WordPress users as well.

  • Secure your domain name. Choose your name wisely. Check how it will appear in the url as some words read differently without spacing in between. You don’t want to be stuck with a name you will regret. (eg. Top Ten Bands Hits.com might mean something else when the words are all squished together.)

  • Get a webhost like Bluehost.com to host your website’s content. Take note of features like unlimited domains, bandwidth, downtime, etc.

  • Install and configure WordPress as your publishing platform. Some web hosts include WordPress in their website packages and offer free installation. Take advantage of these features.

  • Choose a WordPress theme and install. There are tons of WordPress themes available, some free. Choose a premium theme over a free one as this is generally more stable and the developer/author usually offers and provides customer support for theme installation, issues and bugs.

  • Install basic plugins like Akismet, Google Analytics, WP SEO, etc. to beef up your site.

  • Set up pages for important standard information such as: About Us, Terms of Use or Terms of Service, Contact Us, and Privacy Policy. These add credibility to your website.

  • Add and integrate social networking links like Facebook (business page), Twitter, Pinterest, Instagram, Linkedin, etc. into your website. These networks help promote your content and will generate traffic for you if optimized properly.

  • Fill your site with fresh content based on the keyword research you’ve been working on (read more about this in our previous article: Building your Authority Site using the Google Keyword Planner Tool).

These are just some of the practical steps you can do as you start building your authority site using WordPress. If you have more tips and techniques, please share by leaving a comment. We’d love to hear from you.

Flat Design WordPress Themes You Can Flaunt

Design trends come & go. Some rise to the top like a shooting star and stay there with the rest of the stars while others burst like comets and fade into the night sky. One so called design “trend” that has actually been around for the longest time has been getting much attention only recently. In fact, even Apple has finally embraced it and has incorporated it in their latest iteration of the iOs. Say hello to the flat design. And it has found its way in many of the newest WordPress themes being released. Here are some examples of WordPress themes that have gone “flat”. Check these out.

Nova Flat & Clean Responsive Theme

If you are looking for a WordPress theme that can be used for multipurpose applications and for diverse types of websites, check out Nova Premium WordPress Theme, a clean, flat design multipurpose premium theme that will surely amaze you. It’s got a sample content importer, 14 homepage options, 9 premium sliders, unlimited header options, a page builder, fluid layout, a skin manager, and a short code editor just to name a few. The flat graphics are integrated nicely and they add to the overall professional look of the theme.

Showy Bold and Flat Portfolio

Impress your clients with this ultra minimalist, boldly simple, flat design WordPress portfolio theme, Showy. Design agencies, creative professionals, and freelance artists will love the simple, uncluttered look of this premium theme that will surely put their creative work in the spotlight. Less is more, indeed. And if it’s a portfolio showcase you want, you have everything you actually really need in this excellent theme.

Flat Responsive Portfolio Theme

If your’re looking for a fresh new way to present your portfolio in step with the latest flat design trend, Flat Premium WordPress Theme is worth a peek. The horizontal scrolling action gives visitors the feeling that they are going through a glossy high end design magazine. You get a choice of 2 homepage options, flat design interactive social media buttons, AJAX pagination for quicker load time, collapsible side menu, tons of other features, plus it is retina ready (great for images) with an optional retina logo upload field feature.

Revusion Flat Corporate Theme

Revusion Premium WordPress Theme is a flat responsive, modern and very professional looking corporate theme packed with features for today’s modern business. Revusion integrates Pixeden flat icons into its design as inspired by the current flat design UI trend. This premium theme gives you several different layout options via its page templates. You can choose to add a testimonial page, a team page, a services page, an FAQ page, a gallery page, aside from the usual blog, portfolio, and contact pages to ensure you can pick exactly what you want to add to your site. This retina display ready theme also comes with the Slider Revolution Responsive WordPress Plugin.

Sistina Flat Multipurpose Shop Theme

Sistina Premium WordPress Theme is a clean and modern WooCommerce theme, designed with a fresh flat style and with a great responsive and retina-ready design. The cool flat graphic elements, modern typography, and streamlined layout give this theme that modern flair that will appeal to today’s modern shopper. This WordPress theme includes several premium features like the Wishlist and the Compare Products features, the Product Enquiry form (for catalog use sans the shopping cart), the Ajax layered filter, and also a Popup plugin to show offers and news.

eCommerce 3.0 – How to Structure Your Basic Ecommerce Store and Make it Work

The face of eCommerce is slowly changing as more and more people look to the internet not only for information but for physical goods as well. The convenience of being able to shop from the comforts of your own home or wherever you are is luring more and more consumers to buying online. Here are a few pointers Ezra Firestone shares about setting up an eCommerce store that works.

According to Ezra, in an interview by James Schramko, Ezra stated that,

“… one of the big things about eCommerce- what I call eCommerce 3.0 – what’s changing about eCommerce right now is the day and age of the store, of the faceless eCommerce store is dying. The eCommerce that just puts up products and list manufacture descriptions is dying. What’s working now is adding value to your market, writing your product descriptions, ordering your products that are selling best and shooting videos about them, creating buyer’s guides like keep bundling products together that people want, figuring out ways that you can serve your community and creating a face and a brand and owning the race course within your eCommerce store.”

A. Basic structure of an eCommerce store:

Home, section product detail (most important) blog/content, checkout, PPC landing pages, more info, social profiles

SEO structure

  • Home page – 3 main KWs + modifiers (descriptor words). Ex. modifiers = colors, type of material
  • Top 75+ modifiers = section keywords. Section has products under it
  • Next 500 keywords that can be productized = products
  • Google product listing ads are great for ecommerce
  • Remaining relevant KWs = blog posts
  • 700 words per sections – modifiers written in (unique sections + descriptions)
  • Weekly blogging = about product, other keywords, EdC, each post has deep link + picture
  • Obvious on page – reviews, social buttons, etc
  • Internal link structure
  • Don’t over optimize
  • Author of the store – find some way to create a relationship with your customers

SEO Title Tags for ecommerce stores

  • “Vintage Costume Jewelry”
  • Description: KW, Phone #, Sentence, Modifiers
  • Get rid of big link boxes in the footer

Every search has a unique set of channels

  • Users prefer to consume media in different formats (video, audio, text, etc.) The goal: occupy as all positions as much as possible
  • Channel to occupy
    • SEO, PPC, Comparison Engine, email, social media
    • Image for each product – make sure if you have ownership of images, watermark them
    • Video for each section pages + home page
    • PPC ads (image ads + text ads, retargeting etc.)
    • Amazon listing for all products
    • Google search results: above the fold = ads, shopping, 1 or 2 organic results
    • Blog/ed content

B. Three Things to Track

  • Goal Flow: Product Page – Shopping Cart – CheckOut Page – Product Sale
  • Events: Product Options – Messages – Button Clicks, Errors (most important)
  • Site Search: monitor how the big stores like Amazon do it

C. Check Your Pages for These Items

  • Header : Search, Contact, Security, More Info, Cart, Chat/Live Help, Opt in, Offer (ex. Zappos header)
  • Favicon, Social links, Video, FAQ, Video Customer Service
  • Testimonials (random display), Bestsellers
  • Footer: Trust Seal, Search, Opt in

    • Homepage : Main rotator or slider with 3 images, tabbed featured products

  • Section Page: Items on sale – show percentage saved, Images open in lightbox for quick viewing, Featured item or deal should be on top of the page
  • Product Pages: Get rid of left navigation, Tabs on the left, Display social buttons above the fold, Cross sell recommended items, Guarantee, Trust, Shipping, Videos, Multiple Images, Recently Viewed, Put features/benefits under Add to Cart
  • Checkout Page 1: Make it look as nice as the Product Page, Shipping Calculator, Proceed button at top and bottom, Image, Product, Guarantees
  • Checkout Page 2: Multiple Payment Options

D. Boost Your Conversions With the Following:

  • Create FAQ on Shipping
  • Follow-up script on cart abandonments by email. Offer a discount
  • Use in-page analytics to optimize Section pages. Put products clicked the most on top of the page
  • Thank you video
  • Post purchase survey
  • Follow up with review request

If you are currently running an eCommerce website you can use the information above to evaluate how your site is doing. If you are planning to put up one for the first time, use them as your guide to jumpstart your business in the right direction.

Ecommere – Tap Into What People Are Really Buying?

THave you ever had this brilliant idea of a product that you just knew was going to sell like hotcakes but then flopped in the end? Have you ever considered tapping into the enormous income potential the Internet offers in terms of ecommerce but just didn’t know where to start?

Here are some of the many important insights shared by Ezra Firestone, ecommerce, SEO, and online media buying expert, and successful internet marketer of various products, real estate and training courses online, during the recently held Traffic and Conversion Summit held early 2013. Ezra’s vast experience and knowledge of landing page psychology, ecommerce user behavior and social media marketing has led to the success of many of Ezra’s ecommerce and online businesses.

According to Ezra,

“Someone is looking for a product. You show it to them. You don’t actually have to persuade them to buy it. They’re already looking for it. They buy it from you and then you ship it to them and they have something in their hands that they got from you.

It’s just like it’s such a good business model and it just felt really good and I could tell my wife’s parents about it and so I was just really happy when I stumbled across ecommerce and I kind of just went full-fledged into it and my put my 10,000 hours in because I had found a business model that really resonated with me.”

Why eCommerce and why sell physical products:

Ezra shares:

  • There are more buyers out there for physical products vs. info products
  • Ecommerce has highest value per visitor
  • First visit transaction – people buy the first time they come
  • Higher conversion rates
  • Higher perceived barrier to entry – less competition in niche
  • All work upfront. Finding marketing is hardest part. Ongoing work is traffic + testing
  • Easier to sell to customers
  • Ecommerce is a baby – only 8% of retail sales are done online and it’s growing 15% every year

Tips on how to address the most common concerns people have about getting into ecommerce:

  • Finding markets and evaluating whether to go into a specific market or not
  • Find developers of top carts who have done redesigns.
  • Find markets that lend themselves to return customers. ex. gift market, gift baskets, etc.
  • Find markets that lend themselves to multiple item orders where people are going to order more than just one thing at a time.
  • Find markets that look for products that are difficult to buy locally and meet their needs
  • Seasonal business that have a high season where people are willing to just buy, buy, buy
  • Try to choose products that aren’t super heavy to lessen shipping problems
  • There are great opportunities in markets that are geared towards women

2 Ways to make more money on your eCommerce site:

Get more traffic

  • The most important page on your store is your product page – the page that is displaying the products that you’re selling. Study how you can get maximum value for your product page.

Increase your conversions

  • What value are you bringing to the products? What value are you bringing to the marketplace beyond just listing the products?
  • Do you have a video talking about this product and showing its features and benefits?
  • Do you have a really rich description that talks all about not just the features of the product? Most people are talking only about the features. Who cares about the features? What people care about are the benefits of the product.
  • What value are you adding to the market? Are there education guides, informational guides on the products. You can add to the market beyond just listing the products is huge for conversion.
  • Do you have a frequently asked questions video? Do you have a video on your contact us page introducing yourself?
  • Do you have a shipping information video right there on your product page? Everybody wants to know what your shipping policies are.

According to Ezra,

“Create a relationship with your customers. I think that adding value to the marketplace is by far the highest leverage conversion lever that you have. Second is congruency. I see this is so big and so many people don’t do this. When someone clicks Add to Cart, it takes them to a page that looks nothing like the website they were just on. It looks nothing like the store that they were just on. You’ve got to have your shopping cart process look congruent to your website.

Otherwise you will just significant decreases in conversion. When people implement this, they often see a doubling in their conversion rates and then the third thing and I think what everyone knows about, it’s super hot right now, is video. Product videos convert. Sixty-four percent of the people who come to your website will watch that product video for an average of two minutes. Product pages that have videos on them convert at 164 percent higher on average. They work. You have to be doing video.”

Doing a video blog and blasting it out there on social media and getting it out in front of your customers that way and building a relationship and building engagement. What that does for us is it creates repeat sales. It creates community. It creates repeat business. It’s the third part of the puzzle. You need to be visible so you need people to know you exist. Then you need to convert them into buyers. That’s conversion.

More next week.

Awesome New Themes for June 2013

Orange Core

If you’re looking for a theme that can do a lot to meet what a host of clients need then you definitely want to check out Orange Core. This multi-purpose theme is great for business and corporate sites although it does have excellent portfolio capabilities too. Awesome presentations may be done using the panoramic full-width homepage slider. Built in pricing tables, service pages, column variations and other page templates included are great tools necessary in building business and corporate sites. Orange core can be a great way for potential customers to get information about your business using these features. Orange Core is optimized for mobile and touch screen devices and is built on twitter bootstrap.

Vernum

Vernum is a clean, modern and powerful One Page Parallax theme that can virtually be what you want it to be. This theme has a drag and drop page builder to help you create the pages you want. Vernum also uses the parallax effect for added drama as you scroll down the page. In addition to these, Vernum uses retina ready graphics, is responsive, has great blog and portfolio capabilities, and uses CSS3 animations. It is flexible enough to meet the demands of websites of different kinds.

WP Education

WP Education is a premium theme designed for schools and educational institutions. Many educational institutions suffer from unimpressive websites. WP Education is a viable solution to add that professional air to any academic institution. Aside from the normal blog and gallery capabilities, schools can use this theme as an administrative and organizational tool to publish available courses, their descriptions and comments, and even process applications from prospective students.

Universfolio

Universfolio is a responsive multipurpose theme you can use for business or for pleasure. Whether it’s a corporate website, a personal blog or a creative portfolio, Universfolio has something for you. The theme uses the popular and powerful Revolution Slider to give you stunning slide transitions and layered 3d effects. This allows you to present eye catching slideshows to make casual visitors stay on your site longer. The theme also has awesome portfolio and blog page templates to showcase your work and keep visitors up to date with what’s going on. Universfolio is WooCommerce ready giving your site extra ecommerce capabilities.

JP Animated vCard Theme

JP is a cool and modern vCard WordPress theme for the creative professional. It’s got everything you need to create a good first impression on visitors, current clients, and potential clients. It’s simple and clean menu system allows you to navigate through the whole site without much fuss. It includes a great portfolio that allows you to showcase images, videos and other media projects on your site for interested parties to look at. You also have a blog page so visitors can get an insight on how you approach projects and tasks. This theme also has a Services Page and a Contact Page for those interested in hiring your services.

Lambo Photography Theme

If you are a photographer wanting to setup your own website or wanting to revitalize your existing one, check out Lambo. Lambo Premium WordPress Theme gives you special ways of showcasing your photos and images. This theme is perfect for the photographer or graphic artist who wants his/her work presented to potential clients artistically. The theme’s homepage slider is designed so that the graphic gives you the semblance that you are looking through a lens. The full screen slider presents your works in a choice of sliders including one with the popular Ken Burns effect.

Realia

Realia Premium WordPress Theme is a real estate and property rental theme ideal for real estate agents, brokers and professionals. This theme allows you to manage properties for sale or for rent so that potential buyers can go to your site and look for the property they desire and easily find it. This google map integrated theme allows visitors to search according to location based on defined filters like: number of baths, price, whether for sale or for rent. This theme has a dedicated page for each property with a description, an image gallery and a google map indicating its location. An inquiry form is conveniently located on the sidebar to facilitate contact with a broker. Property owners can submit their properties for sale. Theme supports IDX infrastructure trusted by professionals in the real estate industry.