Tips To Maximize Marketing To Your Local Mass Traffic

A panel of experienced resource speakers including Mike Cooch, Kevin Wilke, Jack Mize, Martin Maybruck among others shared valuable insights and wisdom (T&C Summit 2013) on how to handle local traffic.

Here’s a summary of some of the key points these experts shared and see how it applies to your own local marketing targets.

The top 3 strategies for getting clients are:

  • networking at local events
  • speaking at local events
  • direct mail

The top 3 online strategies for clients are:

  • videos (get ranked quickly) Tip: put your business phone number in the title
  • directories
  • social media

Effective Facebook Page contests include the ff. elements that can contribute to your list building efforts, free referrals, viral reach, etc.:

  • name – for brand positioning
  • video – builds trust
  • prizes – aligns with market and doubles attendance
  • fan gate – increases “likes”
  • webinar – adds value

Follow up with people over the phone and offer your services

Build your business eventually to be sold

  • build assets instead of just a source of income
  • keep your financials clean
  • document systems and processes
  • target margins to be at par or better than industry standards
  • think of transferable contracts
  • recurring revenue
  • proven sales model

Your number 1 job is to sell

  • Small businesses are not actively looking for someone to market for them. You have to sell to small businesses.
  • Focus on one vertical to start. It is the biggest secret to growing fast
  • Leverage channels (conventions, webinars, newsletters, trade shows)

Use tools and resources to help you find leads

  • Smartwebinar – automated prospecting webinar for local marketers
  • Localizer lead tool – find local prospects fast
  • Lead kahuna – find leads with bad online reputation and turn them into prospecting material to target them

Fast local lead copy works for landing pages, video scripts, online classifieds, biz listings, social media properties.

Small businesses want mainly is fast sales. Mobile consumers are among the highest percentage of searchers for local businesses but not all local businesses have websites.

If you are running a small business your local business must be listed in apps such as:

  • Google maps
  • Yahoo
  • Mapquest
  • Yelp

Local businesses owners need to build a custom mobile landing page catered to their target audience.

Your friendly neighborhood shop could be the next big thing to happen. Check out opportunities to connect and network.

Conversion Hacks: Increasing Opt-In Rates

How many of you have tried several email campaigns but have wondered why they aren’t so effective? How many of you are actually clueless as to how to maximize the power of email marketing and how you can use it to your advantage? Let’s take at the look at the ways you can increase your email list using these tips and tricks on increasing your Opt-In rates. Check out these terms – Opt-In, Confirmed Opt-In, Double Opt-In, and Opt-Out:

Opt-in:

Sometimes referred to as “single opt-in,” basically means that people are only added to an email list if they actually fill out a registration form. They are given the “option” to receive email with their permission. Otherwise, the unsolicited email is referred to as spam.

Confirmed Opt-in:

This is similar to the opt-in method, but after someone signs up for your email list, you’d send them a “thank you” confirmation email that contains a link to unsubscribe from your list (just in case they were signed up by someone else without their permission).

Double Opt-in:

Someone signs up for your email list. You send a confirmation email with a link that they must click before they’re added to your list. If they don’t click the link, they don’t get added to the list. When users confirm that they want on your list, you should store their IP address, and confirmation date and time in your records. Some say this is the best way to handle your email list.

Opt-out:

This is an old-fashioned way of building your email list where you’d typically have some form for people to fill out but with a hidden or not so obvious pre-checked box at the bottom, with something like, “Yes, please sign me up for your email newsletter!”

Tips and Tricks:

The headline, call to action (CTA) and opt-in box must have good headline. Write 100 headlines and pick the best one.

If you’re using a photo of a person in your landing page, have person looking at opt-in area

Simple plain flat book cover or graphic + opt-in box converts well

Other things that can make a big impact:

  • Have live chat on your site. You can outsource for approximately $300. 1 in 3 chatters buy. Set up a special follow up series for chatters because they are engaged prospects
  • Your best affiliate is your customer service. They know the your customers the best. Turn customer service people into sales people. Give customer service reps affiliate link. Create an email signature for customer service emails with what you’re promoting.
  • Use an Upsell formula
  • Make a “bucket offer”. Offer them more of what they bought at a greatly discounted price. (ex. Buying an apple for $1, then being offer 10 apples for $3)
  • Don’t worry about profit. Try to break even.
  • Send buyers additional offers via Direct mailing buyers additional offers. If someone buys from you but doesn’t buy upsell, direct mail a sales letter for the upsell
  • Telephone follow-up – Calling webinar attendees after webinar can increase your sales if you call your webinar attendees and ask them why they didn’t buy.
  • Ditching the progress bar on checkout process can cut cart abandonments in half

Keep testing your landing pages and keep tab of people’s responses to your marketing strategies to find out which method works best for your company. As you continue to understand your target market’s behavior the better you will be able increase your Opt-in rates and eventually your sales.

Traffic Hacks using Facebook

If you could show your product or your business to approximately 1.06 billion users, would you? What if you could direct these 1.06 billion users to your website, would you do it? Whatever your thoughts are about Facebook, undeniably, it is obviously a huge dam of cheap, targeted, and more profitable potential traffic that your business could greatly benefit from.

Here are some tips and tricks shared during the last Traffic and Conversion Summit 2013 that you can use to start tapping into Facebook’s traffic potential.

Identify Your Goals and Targets

  • Do you want to get more fans?
  • Do you want to send users to your website?
  • Are you promoting an event or an activity? Where – on Facebook or on your website?

Get a Facebook Page for Yourself or Product

Setting up a Facebook page is free, easy and you can create as many pages as you need for yourself and for your business.

Use Page Post Ads, not Promoted Post

  • 90 characters of ad copy, then link to any landing page on or off FB.
  • Highlighted links- direct to landing page.
  • Add an image, link or video to stand out.

Use Facebook Offer Ads

  • These are like Groupon offers.
  • They are very specific offers and promotions that attract more qualified prospects.
  • This type of ads are perfect for live events and webinars.
  • You get free news feed activity when an offer is claimed.
  • International ads are cheap to run.

Promote to Custom Audiences.

  • You can upload your email list (or mobile phone list) and your ads will be shown to those people. It is easier to sell to those who you already know.
  • Tailor the creative to each segment of your list.

Test and Monitor Your Results Closely

Keep track of your ad activities to see which ads perform the best that way you can adjust and make changes accordingly making it less likely to waste money and closer to achieving your goals.

On Becoming a WordPress Professional

How does one become a certified WordPress professional indeed? Earning your stripes as a WordPress professional does not come from a course you enroll in and study for X number of years in your regular university. Neither do you get a degree or a diploma for the numerous WordPress conferences, seminars or webinars you attend. In truth, becoming a WordPress professional is not age bound, race bound, location bound, language bound or educational background bound. One key ingredient is the willingness to learn, make mistakes, and learn all over again.

Many current WordPress professionals and practitioners did not start out as such. Perhaps some have come out from the corporate world and taken a radical sabbatical from their daily grind while others probably started out in their dorm room or garage. Maybe others began tinkering with WordPress while they were in their teens while some are going through a second wind in their careers. The Internet has this built-in democratic leveling quality where anyone can make it regardless. Since the year is about to end, maybe some of you are considering a quiet change or transition into something else – a new career path of sorts. You don’t necessarily have to be a developer or a designer to be a WordPress professional. Here are a few options for you to think of if you are considering a shift into the exciting world of WordPress:

Developer

Web development is the back-end of the website, the programming and interactions on the pages. A web developer focuses on how a site works and how the customers get things done on it. Good web developers know how to program CGI and scripts like PHP. They understand about how web forms work and can keep a site running effectively.A good web developer will have excellent programming skills and be able to use a range of programming tools. He or she will be able to provide solutions to give a website the functions required. Web developers will use a range of programming tools such as ASP, Javascript, XML and SQL. The focus is more on the backend and the functionality of the site.

Designer (Themes)

Web design determines the look and feel of a website. It covers the layout, navigation and colors of a website. Web design is more concerned with aesthetics and user experience than functions. A web designer will make a website easy to use and fit for purpose. A good web designer will have graphic design skills and a good understanding of marketing. He or she will know how to grab the attention of visitors and encourage them to explore a website. A web designer is concerned with how a site looks and how the customers interact with it. Good web designers know how to put together the principles of design to create a site that looks great. They also understand about usability and how to create a site that customers want to navigate around in.

Developer (Plugins and Widgets)

Plug-ins and widgets are a great way to enhance the functionality of your site by adding in extra features. These can be placed anywhere inside your template by function hooks. You can start creating and eventually selling stand-alone plugins that add value to existing or new themes.

Support Professional

One of the most common deficiencies in the WordPress themes marketplace is the lack of or absence of theme support. You can start a career by being part of a support team that is responsible for providing after-sales support to customers who have purchased specific themes.

Consultant/Marketing

Providing consultancy services, networking, and hooking up clients with designers and developers is another option to becoming a WordPress Professional. Many times, a lot of great designers do poorly sales-wise because of a lack of marketing skills. You can offer your services to acts as a marketing consultant to WordPress designers and developers who have little or no time to do the marketing themselves.

Blogger/ Theme Description Writer

With the explosion of WordPress themes in the marketplace, there is very little difference between one theme to the next and a lot of them look like clones. You can offer your services as a writer to create a marketing hook for designers and developers who would rather write code than a marketing spiel.

Documentation Writer

Providing appropriate and useful detailed documentation that is easy to understand even by WordPress beginners is another option. Transcribing the installation and setting up process in easy to follow steps adds value to the theme and a well written piece will mean less resources spent on support.

WordPress Trainor

If you have acquired a certain level of proficiency in WordPress and you are confident enough about what you know, you can also try going into teaching and training.

These are just a few ideas to think of as you consider starting or shifting to a career as a WordPress professional.