eCommerce WordPress Themes for the Shopping Season

It’s almost that time of the year where people are just willing to spend, spend, spend. What better time than now to set up your own eCommerce site or simply update your existing one and get your visitors into the shopping season groove – all within the comforts of their own homes. Check out these cool eCommerce WordPress themes to help usher in that holiday cheer.

Barberry Responsive WooCommerce Theme

Barberry Premium WordPress Theme is a modern, fully responsive, retina ready Woocommerce theme built on Twitter Bootstrap. This slick eCommerce theme features dynamic animations that will set your eStore apart from the competition. This premium WPML ready theme is also equipped with MegaMenu, Revolution Slider, Sticky Header, Catalog Mode option, CloudZoom, a powerful Store Management and Reports feature, a filterable Portfolio, preset Shop page templates, Shopping Cart, and so many other features to help you start your store right away.

Roe | Dok WooCommerce WordPress Theme

RoeDok Premium WordPress Theme is an ultra modern WordPress fashion template especially designed for fashion stores carrying clothing, accessories, shoes, jewelry and other fashion related items. Its modern design style is clean, streamlined, and organized as to highlight each product without looking cluttered. This responsive theme has powerful built-in features such as: Mega Menu for categorizing huge amount of products with multi-column (add up to 6 columns), several sliders (Flex Slider, Revolution Slider, Nivo Slider), custom widgets, ad space for promotion and featuring important announcements, boxed and wide layout styles, predefined page layouts, a drop down shopping cart, and many other awesome features.

Retail Therapy – Multipurpose eCommerce Theme

Retail Therapy Premium WordPress Theme is a bold and elegant ecommerce WordPress theme that features the Hero Widget aimed at being able to list items on sale, categories, featured products and recent products or collections. You can also feature specific categories in a three block layout and add a call to action button in your footer. The
typography is beautiful and easy on the eye. It comes packed with 12 page templates including: a portfolio template which can show your portfolio in a two, three or four column view, a services template including service icons to visually describe your services, a shop template to display your products beautifully, a team page template and share their social links, and a features template for a product or service company

Cosmetico Responsive eCommerce WordPress Theme

Cosmetico Premium WordPress Theme is a clean and beautiful ecommerce theme that looks sleek, professional, and very high end. This retina ready responsive multi purpose theme includes features like: Page Builder with 34 web elements, animated floating menu option, Slider Revolution, CloudZoom, WooCommerce, full or boxed layout options, 300+ vector icons, portfolio variations (full screen, ajax, pretty photo), custom widgets, grid gallery with black and white effect, and many other features that will surely make your online store look amazing.

Shirtbox Flat WooCommerce Multi Purpose Theme

ShirtBox Premium WordPress Theme is a responsive multi purpose WooCommerce theme with a unique square look applying the latest flat-design style trend. It is perfect either for an ecommerce site, an online boutique, or creative business website. Outstanding features include Revolution Slider, FlexSlider, and Camera Slider, Live Chat, WooCommerce Catalog mode and compatible with WooCommerce extensions (zoom magnifier, ajax search, wishlist), advanced top menu type, and many other features to help you get your eCommerce site up and running.

Bistro Store eCommerce WordPress Theme

The Bistro Store Premium WordPress theme is a clean, stylish, custom-designed, modern eCommerce WordPress theme built using the latest technologies in HTML5, CSS3 and Bootstrap 2.3.2. This flexible premium theme comes with custom page templates, unlimited sidebar and color customization combinations, is fully responsive (compatible all mobile devices like: tablet, mobile phone, laptops etc.), with an advanced theme option panel, built-in Revolution Slider, custom product sliders, custom single product and portfolio pages, is social media and search engine optimized, has a special offers module (daily deals), 10+ custom widgets, special footer modules, and even a social media friendly newsletter module.

Best Shopping Cart Plugins for WordPress in 2013

Online shopping has been steadily growing in the last few years. As more and more people engage in business transactions on the web, it is fitting for WordPress sites to be ready for this flurry of eCommerce activity. Here are some of what we consider the best eCommerce plugins for the upcoming year.

Cart66

The Cart66 WordPress ecommerce plugin makes selling easier than ever before. With Cart66 you can sell electronics, digital downloads, videos, music, web hosting, legal services, collect membership fees, and more. Online selling need not be so complicated. This plugin makes selling anything as simple and as easy as can be. Cart66 integrates major merchant tools such as Amazon S3, for delivering digital products, and popular payment gateways such as Paypal’s payment system for collecting payments from sales. There is also a Lite Version which can be downloaded for free from the WordPress repository.

Jigoshop

This eCommerce plugin is the basis for the popular WooCommerce solution. While the two plugins have diverged development wise, Jigoshop maintains the clean, well written code philosophy both plugins have. Jigoshop provides you with the features necessary to set up an eCommerce website in no time with the option to create a multitude of product types and apply detailed attributes customers can easily refine your catalog, ensuring they find what they’re looking for in just a couple of clicks. It is one of the fastest growing plugins and has an emerging ecosystem of extensions that go with it.

WooCommerce

WooCommerce is a free, open source eCommerce plugin that is easy to install, use and extend. This very popular plugin is built for flexibility. It has great built in functionalities such as reporting, tax and shipping capabilities, products and inventory, supports numerous payment gateways, and so much more. The basic functionality can also be beefed up with available extension upgrades to match your business requirements. WooCommerce is an eCommerce tool kit that you can tailor to your specific needs.

MarketPress

MarketPress is an easy to use and powerful ecommerce / shopping cart plugin available for WordPress. This plugin was developed from the ground up to make it simple to set up a stylish online shop, MarketPress has all the features you need, including: Multiple payment gateways (PayPal, Authorize.net, Google checkout, 2checkout, Moneybookers, eWay, Cubepoints and more), fully internationalized by the WPML crew, and includes provision for shipping, coupons, Google Analytics Ecommerce tracking, sale pricing, unlimited product variations. Not only that, it’s also free.

WP Marketplace

The WP Marketplace plugin is a full-featured WordPress Shopping Cart/e-commerce system that is extremely easy to install and even easier to maintain. It has everything you need to build a complete online shop – from front-end management to shipping to payment gateways to analytics to social marketing and SEO features. WP Marketplace is an eCommerce tool that can turn your website into a money making machine.

30 Stunning Ecommerce Shopping Website Designs

Ecommerce is one such thing which doesn’t need any introduction. Especially in this century we can say it’s on fire with the innovations and new ventures coming in. Gone are those days where Amazon and eBay are the only destinations for online shopping. One such industry that benefitted from this whole scenario is definitely web design and development. They received an immense number of new opportunities. Small groups and freelances also received a good amount of work in to design themes with the evolution of ecommerce software like Shopify, etc. We tried to collect a few of the best shopping website designs for your inspiration.

These 30 Stunning ecommerce website designs can provide a more enjoyable user experience, and they can also be excellent sources of design inspiration. We hope you enjoy (and get some good ideas).

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Not Your Usual WordPress Themes Roundup

Multipurpose WordPress Themes are great for creating all types of websites but sometimes it’s more convenient and it saves a lot of time to use a ready-made theme that’s specific to your website requirements. Here are a few WordPress themes that are more than just your usual WordPress theme designs. Check them out:

Joglo – Woocommerce Real Estate Theme

Joglo Premium WordPress Theme is a modern real estate theme especially built for the real estate business. This WooCommerce enabled premium theme makes it easy to run an online realty company that can handle transactions like offering property for sale or home/apartment renting service. It has a sleek and dynamic design packed with features and functions like: Advanced Search where customers can easily browse any property filtered according to price, location, type or some other category or tag; Agents page listing agents names, description, and contact information; Responsive and custom layout; Property page with a contact form; and, Property detail page with map

Advocator: Professional Nonprofit Organizations

Advocator Premium WordPress Theme is primarily designed for non-profit, charity, organization, or advocacy related websites that aim to be interactive with their audience. This theme boasts of professional level accessibility and performance having been built using the Foundation 5 framework by Zurb. Key features include: audience can engage with you on mobile devices with ease, you can accept donations seamlessly, you can add Events for your organization, you can collect emails using Mailchimp, and if you’re a developer, you can customize super fast and efficiently.

Frisieur – WordPress Theme for Hairdressers

Frisieur Premium WordPress Theme is a fully responsive theme designed for hairdressers, hair salons, stylists, makeup artists, and similar professionals you need to set appointments with. This theme includes features and functions like: Working Appointment form, Approximate time with timepicker (compatible with two time types), Opening hours table, Google Map with geolocalization, and Working Contact Form, – elements necessary to booking clients online.

Pump – Responsive Wedding & Multi-purpose Theme

Pump Premium WordPress Theme is a Wedding Event & Multipurpose WordPress Theme all rolled into one. This super simple and yet fully functional responsive theme has endless possibilities not only for Weddings and events but even for business, corporate, or portfolio applications. This theme can grow with its users and convert into something else and adjust as the couple’s needs and interests evolve. It is also WooCommerce, BuddyPress, bbPress, and WPML ready.

WooCommerce Supermarket Theme – GoMarket

Woocommerce GoMarket Premium WordPress is a complete shopping solution for eCommerce owners. This theme includes 6 pre-designed stores making it easy to set up the store of your dreams. It features a
combination of Vertical Menu and Main Mega Menu to help customers navigate through the site easily.

Nick Roach’s Elegant Themes Review

Updated: April 12, 2021 – 2021 is nearing the middle of the year, and now is a good time to update one of our most popular articles here on Blogging Experiment. For several years we have been singing the praises of Elegant Themes, and 2014 is shaping up to be no different. In a day and age where companies and websites come and go, Elegant Themes has not only stood the test of time, they have continued to innovate by creating massive value for their over 250,000 customers! In the following article, we’d like to give you a detailed overview of just why we call Elegant Themes the Best Deal in WordPress!

After all, having the right WordPress Theme is crucial to your websites’ success. It’s kind of like the study that showed how people looking to buy a home can make up their mind within 8 seconds of walking in the door whether they like it or not – by not giving your visitors the right first impression (your design) – you’re literally inviting them to hit the back button.

The Dilemma

As a blogger your focus should be on content. Blog design is important, but when you think about it, do people go to Craigslist because it looks pretty? Absolutely not. They use it because they’re the best in the field.

Since we’re not all Craigslists, we must merge the design and content aspects together in as seamless a manner as possible. You want to have a nice looking design, but you most likely are not strong in design itself (much less coding that pretty design). You want a unique, impressive look that conveys professionalism and passion about your craft, but you’re probably not an expert at usability (how “usuable” your site is to visitors). And finally, you want to do all this in the cheapest, most cost effictive way possible (nothing wrong with that).

Elegant Themes

Have you ever spent any length of time browsing around countless free wordpress theme sites only to be left feeling unsatisfied? Does it seem like most of the free themes are … well … free for a reason? Where are all the best wordpress themes? After going through these motions for a period of time, I decided to take a look at some premium wordpress themes to see if they were really that much better than the free ones. Shortly thereafter, I discovered Nick Roach’s Elegant Themes, and that changed everything for me.

I knew I could hire a web designer to create a nice looking website as I’ve done countless times in the past. But at $800 to $3500/pop, designers can be expensive. I was interested in finding a nice looking design that I could learn to tweak and modify myself to make it more personalized and customized to my liking.

As a website and blog developer, I am frequently developing new sites, and aside from the content itself, I want each design to be unique and professional. Enter ElegantThemes.

Elegant Themes Premium WordPress Theme Club

Forget $200 to $500 like many other premium theme clubs, for $69…YES, $69 – members get unlimited access and unlimited use to all of Nicks’ premium WordPress Themes. To date there are 80+ elegant WordPress Themes.

I’m going to get out of the way and let Nick’s design speak for itself. As you will see, these are top notch designs that would normally run you several thousand dollars a piece (I’ve researched hiring a good WordPress theme designer, and that is the going rate – typically the floor of their going rate).

Without further ado, here are some of the premium WordPress themes from Elegant Themes:

Nexus WordPress Theme

Nexus Features:

Magazine style
Responsive design
Unlimited color schemes
Secure and valid code
Complete localization
Browser compatibility
Perpetual updates
Unparalleled support
ADVANCED: ePanel theme options
ADVANCED: shortcode collection
ADVANCED: page templates

Example Site(s) using the Nexus Theme (Showcase):

Email us if you are using the Nexus Theme, and we’ll list you here.
Language Mastery

More Information On Nexus From Elegant Themes:

Demo Nexus

Vertex WordPress Theme

Vertex Features:

Responsive design
Unlimited color schemes
Secure and valid code
Complete localization
Browser compatibility
Perpetual updates
Unparalleled support
ADVANCED: ePanel theme options
ADVANCED: shortcode collection
ADVANCED: page templates

Example Site(s) using the Vertex Theme (Showcase):

Email us if you are using the Vertex Theme, and we’ll list you here.

More Information On Vertex From Elegant Themes:

Demo Vertex

Fable WordPress Theme

Fable Features:

Responsive design
Unlimited color schemes
Secure and valid code
Complete localization
Browser compatibility
Perpetual updates
Unparalleled support
ADVANCED: ePanel theme options
ADVANCED: shortcode collection
ADVANCED: page templates

Example Site(s) using the Fable Theme (Showcase):

Email us if you are using the Fable Theme, and we’ll list you here.

More Information On Fable From Elegant Themes:

Demo Fable

Foxy WordPress Theme

Foxy Features:

eCommerce
Responsive design
Unlimited color schemes
Secure and valid code
Complete localization
Browser compatibility
Perpetual updates
Unparalleled support
ADVANCED: ePanel theme options
ADVANCED: shortcode collection
ADVANCED: page templates

Example Site(s) using the Foxy Theme (Showcase):

Email us if you are using the Foxy Theme, and we’ll list you here.

More Information On Foxy From Elegant Themes:

Demo Foxy

Explorable WordPress Theme

Explorable Features:

Location based directory
Responsive design
Unlimited color schemes
Secure and valid code
Complete localization
Browser compatibility
Perpetual updates
Unparalleled support
ADVANCED: ePanel theme options
ADVANCED: shortcode collection
ADVANCED: page templates

Example Site(s) using the Explorable Theme (Showcase):

Email us if you are using the Explorable Theme, and we’ll list you here.

More Information On Explorable From Elegant Themes:

Demo Explorable

StyleShop WordPress Theme

StyleShop Features:

eCommerce
Responsive design
Unlimited color schemes
Secure and valid code
Complete localization
Browser compatibility
Perpetual updates
Unparalleled support
ADVANCED: ePanel theme options
ADVANCED: shortcode collection
ADVANCED: page templates

Example Site(s) using the StyleShop Theme (Showcase):

Email us if you are using the StyleShop Theme, and we’ll list you here.

More Information On StyleShop From Elegant Themes:

Demo StyleShop

Fusion WordPress Theme

Fusion Features:

Responsive design
Unlimited color schemes
Secure and valid code
Complete localization
Browser compatibility
Perpetual updates
Unparalleled support
ADVANCED: ePanel theme options
ADVANCED: shortcode collection
ADVANCED: page templates

Example Site(s) using the Fusion Theme (Showcase):

Email us if you are using the Fusion Theme, and we’ll list you here.

More Information On Fusion From Elegant Themes:

Demo Fusion

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WordPress eCommerce Opportunities for WordPress Professionals for 2014

The Internet has significantly changed and reshaped the workforce profile in the last few years. It has opened up opportunities for work outside of the traditional 9 to 5 setup and the lure of “work from home” or “work anywhere” is irresistible. Because of this, more and more people are opting to liberate themselves from the office cubicle and pursue non traditional work opportunities because of the flexible work hours and the income potential it presents – most of which can be found online.

The global economic landscape is flat in the sense that anyone in the world, regardless of location or educational attainment, can become the next big business online. The challenge for most businesses is how to take their bricks and mortar mentality into the world of bricks and clicks.These people need experts who can help them build their dream business – online. For WordPress professionals, the opportunities to service this sector cannot be ignored.

According to comScore,

The comScore report found that retail e-commerce sales produced over $50 billion dollars last quarter. The study found that e-commerce sales have seen double-digit growth for 10 consecutive quarters. While growth this quarter was strong, comScore found that it was slightly down from the previous two quarters.

“The first quarter of 2013 was fairly strong for online retailers, with total e-commerce sales surpassing $50 billion for only the second time on record,” said comScore Chairman Gian Fulgoni.
“While the year-over-year growth rate of 13 percent remained healthy, it was a point or two below that of the preceding quarters.”

According to the report, sales growth was down one percentage point on a quarter-over-quarter basis. E-commerce sales growth was also reported to be down two percentage points since Q3 2012. Fulgoni surmised that the slowdown was caused by payroll tax increases, which took effect in 2013.

ComScore’s report found that digital content and subscriptions, apparel, sport/fitness, consumer electronics, and consumer-packaged goods saw the greatest amount of e-commerce sales growth this quarter. The report shows that all categories saw over 20 percent growth year-over-year.

Here are a few key strategies WordPress professionals can use on how to take advantage of the booming WordPress eCommerce business opportunities:

Think Local, Sell Global. – think of businesses and services in your local area that have the potential to go global

local retail stores in your community that can sell globally – eg. books, accessories, jewelry, hobby stores, food, specialty shops
personal and professional services – consultants, freelancers, financial advisers, coaching services, tutorials, accountants, DIY-ers
NGOs, events, charitable institutions, fundraisers, non profit organizations
niche businesses – realtors, travel agents, auto dealers
small to medium scale businesses

Master the eCommerce process and understand how each step functions. WordPress professionals need to be well-versed on how the standard eCommerce process works:

shopping cart – should be simple enough for the customer (eg. WooCommerce, easy digital downloads, gravity forms, etc.)
payment gateway
merchant account
merchant’s bank account

Study your client’s needs and specifications and how you can integrate, merge, or streamline their current business practices and processes to their website. Don’t be afraid to ask questions and provide suggestions on how to modify or improve how transactions are processed.

Price yourself right. – Building an eCommerce site is more than just choosing an eCommerce supported WordPress theme, adding a plugin, and hitting the publish button. Consider the scope and the size of the whole project, the after installation support, and any additional web admin and system maintenance support you might be asked to provide before giving a price quote.

One of the highlights of the comScore Q1 2013 report says that,

E-commerce accounted for 10.6 percent of discretionary dollars spent, the highest share on record.

There is no turning back to business as usual. eCommerce is here to stay and it’s momentum is on the rise and WordPress professionals have every opportunity to take advantage of it.

Flat Design WordPress Themes You Can Flaunt

Design trends come & go. Some rise to the top like a shooting star and stay there with the rest of the stars while others burst like comets and fade into the night sky. One so called design “trend” that has actually been around for the longest time has been getting much attention only recently. In fact, even Apple has finally embraced it and has incorporated it in their latest iteration of the iOs. Say hello to the flat design. And it has found its way in many of the newest WordPress themes being released. Here are some examples of WordPress themes that have gone “flat”. Check these out.

Nova Flat & Clean Responsive Theme

If you are looking for a WordPress theme that can be used for multipurpose applications and for diverse types of websites, check out Nova Premium WordPress Theme, a clean, flat design multipurpose premium theme that will surely amaze you. It’s got a sample content importer, 14 homepage options, 9 premium sliders, unlimited header options, a page builder, fluid layout, a skin manager, and a short code editor just to name a few. The flat graphics are integrated nicely and they add to the overall professional look of the theme.

Showy Bold and Flat Portfolio

Impress your clients with this ultra minimalist, boldly simple, flat design WordPress portfolio theme, Showy. Design agencies, creative professionals, and freelance artists will love the simple, uncluttered look of this premium theme that will surely put their creative work in the spotlight. Less is more, indeed. And if it’s a portfolio showcase you want, you have everything you actually really need in this excellent theme.

Flat Responsive Portfolio Theme

If your’re looking for a fresh new way to present your portfolio in step with the latest flat design trend, Flat Premium WordPress Theme is worth a peek. The horizontal scrolling action gives visitors the feeling that they are going through a glossy high end design magazine. You get a choice of 2 homepage options, flat design interactive social media buttons, AJAX pagination for quicker load time, collapsible side menu, tons of other features, plus it is retina ready (great for images) with an optional retina logo upload field feature.

Revusion Flat Corporate Theme

Revusion Premium WordPress Theme is a flat responsive, modern and very professional looking corporate theme packed with features for today’s modern business. Revusion integrates Pixeden flat icons into its design as inspired by the current flat design UI trend. This premium theme gives you several different layout options via its page templates. You can choose to add a testimonial page, a team page, a services page, an FAQ page, a gallery page, aside from the usual blog, portfolio, and contact pages to ensure you can pick exactly what you want to add to your site. This retina display ready theme also comes with the Slider Revolution Responsive WordPress Plugin.

Sistina Flat Multipurpose Shop Theme

Sistina Premium WordPress Theme is a clean and modern WooCommerce theme, designed with a fresh flat style and with a great responsive and retina-ready design. The cool flat graphic elements, modern typography, and streamlined layout give this theme that modern flair that will appeal to today’s modern shopper. This WordPress theme includes several premium features like the Wishlist and the Compare Products features, the Product Enquiry form (for catalog use sans the shopping cart), the Ajax layered filter, and also a Popup plugin to show offers and news.

Bluehost Wins Best WordPress Hosting 2013

The Internet has given birth to many virtual businesses that exist without having an actual physical store, showroom, or office space to speak of. Glitches, downtime, hacks, and all other risks of online businesses can make or break any business, big or small. Time, money, transactions, and traffic can go down the drain in a matter of minutes once a website can’t be accessed. That’s why it is absolutely crucial to select a webhost that these businesses can absolutely rely on. One such web host that has a proven track record is Bluehost, winner of this year’s Best WordPress Hosting Award as awarded by WordPressHosting4U.com.

“This award is granted based on the reliability, security, WordPress page loading speed, WordPress knowledge of customer support team, and price value. Bluehost outperformed its competitors on the combination of all above areas, which makes it the best choice for bloggers, web developers, small- to medium size businesses.” – WordPressHosting4U.com editor team

Bluehost has been providing quality web hosting solutions to businesses and individuals since 1996 with the goal of providing outstanding services for the best possible price. Through constant innovation and service upgrades it has provided millions of website owners fast, efficient, affordable, and 100% WordPress compatible web hosting services throughout the years.

Whether you are an individual or a big business website owner, Bluehost has a complete web hosting solution for you. Features like unlimited disk storage, unlimited domain host, a drag and drop site builder, 24/7 US-based support, SSH Secure shell access, and so many other features such as CGI/Databases, Site Promotion efforts through search engine submissions, Free Website Scripts, eCommerce features including SSL secure server and various shopping cart options, Multimedia Features, and World Class Technology make Bluehost the top web host service provider that it is today.

Bluehost has an excellent overall uptime percentage of 99.99%.

Secure your website. Check out Bluehost.com today

eCommerce 3.0 – How to Structure Your Basic Ecommerce Store and Make it Work

The face of eCommerce is slowly changing as more and more people look to the internet not only for information but for physical goods as well. The convenience of being able to shop from the comforts of your own home or wherever you are is luring more and more consumers to buying online. Here are a few pointers Ezra Firestone shares about setting up an eCommerce store that works.

According to Ezra, in an interview by James Schramko, Ezra stated that,

“… one of the big things about eCommerce- what I call eCommerce 3.0 – what’s changing about eCommerce right now is the day and age of the store, of the faceless eCommerce store is dying. The eCommerce that just puts up products and list manufacture descriptions is dying. What’s working now is adding value to your market, writing your product descriptions, ordering your products that are selling best and shooting videos about them, creating buyer’s guides like keep bundling products together that people want, figuring out ways that you can serve your community and creating a face and a brand and owning the race course within your eCommerce store.”

A. Basic structure of an eCommerce store:

Home, section product detail (most important) blog/content, checkout, PPC landing pages, more info, social profiles

SEO structure

Home page – 3 main KWs + modifiers (descriptor words). Ex. modifiers = colors, type of material
Top 75+ modifiers = section keywords. Section has products under it
Next 500 keywords that can be productized = products
Google product listing ads are great for ecommerce
Remaining relevant KWs = blog posts
700 words per sections – modifiers written in (unique sections + descriptions)
Weekly blogging = about product, other keywords, EdC, each post has deep link + picture
Obvious on page – reviews, social buttons, etc
Internal link structure
Don’t over optimize
Author of the store – find some way to create a relationship with your customers

SEO Title Tags for ecommerce stores

“Vintage Costume Jewelry”
Description: KW, Phone #, Sentence, Modifiers
Get rid of big link boxes in the footer

Every search has a unique set of channels

Users prefer to consume media in different formats (video, audio, text, etc.) The goal: occupy as all positions as much as possible
Channel to occupy

SEO, PPC, Comparison Engine, email, social media
Image for each product – make sure if you have ownership of images, watermark them
Video for each section pages + home page
PPC ads (image ads + text ads, retargeting etc.)
Amazon listing for all products
Google search results: above the fold = ads, shopping, 1 or 2 organic results
Blog/ed content

B. Three Things to Track

Goal Flow: Product Page – Shopping Cart – CheckOut Page – Product Sale
Events: Product Options – Messages – Button Clicks, Errors (most important)
Site Search: monitor how the big stores like Amazon do it

C. Check Your Pages for These Items

Header : Search, Contact, Security, More Info, Cart, Chat/Live Help, Opt in, Offer (ex. Zappos header)
Favicon, Social links, Video, FAQ, Video Customer Service
Testimonials (random display), Bestsellers
Footer: Trust Seal, Search, Opt in

Homepage : Main rotator or slider with 3 images, tabbed featured products

Section Page: Items on sale – show percentage saved, Images open in lightbox for quick viewing, Featured item or deal should be on top of the page
Product Pages: Get rid of left navigation, Tabs on the left, Display social buttons above the fold, Cross sell recommended items, Guarantee, Trust, Shipping, Videos, Multiple Images, Recently Viewed, Put features/benefits under Add to Cart
Checkout Page 1: Make it look as nice as the Product Page, Shipping Calculator, Proceed button at top and bottom, Image, Product, Guarantees
Checkout Page 2: Multiple Payment Options

D. Boost Your Conversions With the Following:

Create FAQ on Shipping
Follow-up script on cart abandonments by email. Offer a discount
Use in-page analytics to optimize Section pages. Put products clicked the most on top of the page
Thank you video
Post purchase survey
Follow up with review request

If you are currently running an eCommerce website you can use the information above to evaluate how your site is doing. If you are planning to put up one for the first time, use them as your guide to jumpstart your business in the right direction.

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