Panda Recovery Strategies and How to Improve Your Site’s Quality Score

In our previous article, we explored the Panda Algorithm and the reason behind Google’s implementation of this update. Let’s continue with this conversation.

Effects of Panda on Your Website

Each website has a “Quality Score” assigned by Google. Sites that saw a sudden, massive traffic drop were probably hit without them knowing it but even new sites can also be affected by Panda, making it really hard to rank. A lot of older sites are losing rankings and don’t know why.

Google is out to reward “high quality sites” and penalize sites with a poor quality score. If Google thinks that your website is not adding value, your quality score drops. If Google thinks your site is outdated, it will be harder to rank. If you’re selling products online, it’s important to have a high quality score. Most eCommerce sites got hit because of the seemingly duplicate content of similar products presented in different pages. Unless changes are done to your site, it will remain penalized. Google is not only after your site, it’s also after your business model.

The Panda Equation and your Website’s Quality Score

So how will you know your ranking if your Quality Score is hidden from you as a webmaster? Here’s a formula that you can use to determine your ranking:

Panda Quality Score / 100 x old ranking factors = your rank

The equation used to determine your Panda Quality Score is:

[Static Elements] x [Quality Checks] x [User Experience] = Panda Quality Score

This equation tells us that there are 3 elements that Google uses to determine your website’s score. These elements can be improved upon to raise your quality score and restore your ranking as well.

Static Elements – make sure the content and information in each element is unique:

Privacy Policy
Contact Page – must include: valid author or multiple authors, mailing address, email address, phone number, author tags, shipping and warranty information (for ecommerce sites)
About Us
Terms of Service
Disclosure of Possible of Compensation (for affiliate or review sites)

Quality Checks – Check the quality of your coding. Broken, obsolete, deprecated, or outdated code, hidden text, overlapping text, and exploding images should be fixed.

User Experience – Improving user experience is now a major element to improving your site’s ranking. Stats on bounce rate, user engagement, and page depth or how deep visitors go into the site give Google an idea how involved a visitor is when they visit your site. The longer they stay on your site, the better for your website’s score.

Website owners need to evaluate their sites regularly to assess whether they have issues related to these three elements. Addressing these issues promptly will help keep their site in check and hopefully stay in Google’s good graces.

Basic and Specific Quality Guidelines to Help Your Site Get Indexed

Creating a quality website that will stand up to any standard should be any website owner’s goal. The Internet is reaching a point where it will be more and more challenging to “hide” techniques (good or bad) from users particularly digital natives who are growing up in this Internet environment like fish to water. Here are some of Google’s guidelines to consider as you build your quality website.

Basic Principles to guide you as you build your website:

Be user friendly – create pages primarily for users, not for search engines.
Be credible and don’t deceive your users.
Be user helpful – Avoid tricks intended to improve search engine rankings. A useful test is to ask, “Does this help my users? Would I do this if search engines didn’t exist?”
Be unique, valuable, or engaging. Make your website stand out from others in your field but offering more than what’s already out there.

Specific Guidelines and Techniques to Avoid:

Auto generated content containing keywords but makes no sense
Participating in link schemes like buying and selling links to increase Page Rank, Excessive link exchange, and other unnecessary links
Cloaking is a violation of Google Webmaster Guidelines because it provides users with results other than they expected
Sneaky redirects or sending users to a different url is deceptive
Hidden text or links (font colors, behind image, etc.) that send users to other urls is also deceptive
Doorway pages that funnel users to sites or pages you want to send traffic to.
Scraped content copied from other sites without adding any original content or value
Websites stuffed with affiliate programs alone without adding sufficient value
Loading pages with irrelevant keywords to manipulate pagerank
Creating pages with malicious behavior, such as phishing or installing viruses, trojans, or other badware without the user’s consent
Abusing rich snippets markup or manipulating code to mislead users
Sending automated queries to Google is not allowed
Engage in good practices like the following:
Monitoring your site for hacking and removing hacked content as soon as it appears
Preventing and removing user-generated spam on your site

Adhering to these basic and specific guidelines will help you build a website that will not only be beneficial to the website owner but to the whole Internet community as well.

Searchable, Crawlable, Optimized Content – The SEO Fix You Are Looking For?

Website owners are constantly looking for that one SEO formula or template that will assure them of that coveted top spot on the search engine pages. Many webmasters have retracted from their black hat ways and are cleaning up their acts – deleting link building campaigns, url redirects, keyword stuffing, etc. – and are turning to more Google-friendly methods to avoid being penalized. One of the many SEO strategies that people are investing in is CONTENT – good, relevant, easily crawlable content. But is it THE magic SEO formula that people are looking for?

Imagine ordering a decadent looking 3-tier specialty cake baked by Cake Boss Buddy Valastro himself – intricately designed and made with absolutely the finest ingredients. It’s got everything in it to definitely make it a conversation piece among the guests. But, what if someone forgets to display this wonderfully made cake and it stays in the kitchen where no one gets to see it except the kitchen staff. No doubt it’s a wonderful and probably the best tasting cake your guests will ever taste but unless they see it, admire it, slice it, taste it – they will never know what they are missing. Same thing goes with your wonderful, relevant, crawlable, well-written content. Out of sight, out of mind.

But hey, you can have your cake and probably eat it too if you take a wholistic approach to SEO. Yes, by all means, go ahead and build relevant, optimized, searchable great content. But don’t stop there. Make sure that you get it out there and give your audience a taste of it. Get people engaged enough to share it, link to it, and make them want to come back for more. Use and maximize social media. Add that tested and reliable SEO plugin. Market your brand. Plan your public relations campaign. Grow your audience. Junk those outdated SEO concepts. Analyze and study your statistics. Realize that it’s not a one-time event but it’s something that needs to be maintained constantly. SEO is not a one-template fits all type of thing. It is anything and everything that contributes to your website’s visibility and helps you land on that top page in the SERPS.

For more on this topic, check out this helpful article on Moz.com.

Best WordPress Themes 2021

UPDATED April 12, 2021: 2021 is sure to be another great year for WordPress Theme development. Like the millions and millions of people using WordPress, we eagerly await the Themes and Plugins to be released this year, and you can …

What Features Do Most Commercial WordPress Themes Have in Common?

WordPress users enjoy many benefits not necessarily available in other content management systems. The plethora of high quality WordPress themes that users can choose from is more than enough to dress up any website. Whatever type of website you plan to put up, most likely, there is a WordPress theme for it. Here are some of the most common features present in some of the most popular WordPress themes in the market today.

A Great Slider

An effective theme must help create a steady following for your site. It must be able to captivate casual visitors and convert theme into followers that eventually become clients and customers. A slideshow is a great tool that can deliver quick, dramatic visual impact combining the use of images with taglines, spiels, or memes to hook visitor interest. This billboard-like effect gives casual visitors something to spark their curiosity and encourage them to examine and explore your site further. The short attention span this generation has, a slider is an indispensable feature for any website. Popular plugins like Slider Revolution, Layer Slider, Nivo Slider, and Flexslider make the job a whole lot easier.

Parallax and Animation

Once you’ve gotten the attention of visitors, the challenge shifts towards keeping their interest. Perhaps you’ve attended lectures were you came in with excitement about what you could learn only to be disappointed by a boring, uncharismatic instructor whose droning voice put you to sleep. This is analogous to going through great content in boring or even hard to read content. This actually narrows your followers to those who are actually already sold to your content. If your goal is to convert more people to your product or service, the presentation of your content has to facilitate easy reading and assimilation of information. Corporate presentations are often more effective when stats are represented as animated charts and bullets. These actually help executives focus on the items that need to be considered. Having animated bullets and content sections also give focus on items you want your visitors to remember.

Flexible Layout with Drag and Drop Capability

Presenting your content is important in developing your following. While animation helps your audience focus on key points of your content, a sound content structure is still required for visitors to make sense of your site as a whole. Being able to piece together key points into a cohesive body of knowledge will drive home a stronger message to your visitors that will keep them coming for more. To do this, your content has to be organized in such a way that visitors go through important sections in a natural, stress free manner. The natural flow of content will vary according to your audience. Recognizing this, themes that have been designed and devised to respond to the needs of various audiences will bring a higher conversion in terms of subscribers and followers. A lot of themes now include drag and drop page builder features allowing you to assemble your own pages from scratch. Some themes come with ready made layouts for almost any type of site which can be tweaked to meet specific audience needs. Most, if not all, of these themes have powerful options panels and shortcode generators for maximum customization flexibility.

Mobile Friendly

Mobile is a platform that cannot be ignored. Mobile gadgets are part of today’s lifestyle because of the convenience it provides its users. As such, theme designers and developers are forced to confront the peculiarities one encounters when using a mobile device. A theme has to be responsive. This means it has to be able to adjust to give the best possible display regardless of what device you use to browse your site. Theme pages need to have the capability to reorder and resize according to tablet and smartphone displays without sacrificing the beauty of the theme on desktop. In addition to this, special navigation menus for mobile devices must be able to facilitate the interface differences on these devices from desktop. Usually, the Bootstrap framework is a theme author’s go to option to ensure optimal performance on mobile platforms.

Good SEO

No matter how great your site is in terms of content or aesthetics, it must be found by your target audience. Great themes are coded in such away that is friendly to search engines to help land your site on the first few pages of search results. This is accomplished in a number of ways: meta and links, XML sitemaps, RSS Optimization, and Breadcrumb among others. There are numerous options to ensure your site is covered by good SEO measures. Clean code, SEO optimized images and videos, and installing reliable and tested SEO plugins like SEO by Yoast, etc. are some of the many SEO practices you can integrate on your site.

Nick Roach’s Elegant Themes Review

Updated: April 12, 2021 – 2021 is nearing the middle of the year, and now is a good time to update one of our most popular articles here on Blogging Experiment. For several years we have been singing the praises of Elegant Themes, and 2014 is shaping up to be no different. In a day and age where companies and websites come and go, Elegant Themes has not only stood the test of time, they have continued to innovate by creating massive value for their over 250,000 customers! In the following article, we’d like to give you a detailed overview of just why we call Elegant Themes the Best Deal in WordPress!

After all, having the right WordPress Theme is crucial to your websites’ success. It’s kind of like the study that showed how people looking to buy a home can make up their mind within 8 seconds of walking in the door whether they like it or not – by not giving your visitors the right first impression (your design) – you’re literally inviting them to hit the back button.

The Dilemma

As a blogger your focus should be on content. Blog design is important, but when you think about it, do people go to Craigslist because it looks pretty? Absolutely not. They use it because they’re the best in the field.

Since we’re not all Craigslists, we must merge the design and content aspects together in as seamless a manner as possible. You want to have a nice looking design, but you most likely are not strong in design itself (much less coding that pretty design). You want a unique, impressive look that conveys professionalism and passion about your craft, but you’re probably not an expert at usability (how “usuable” your site is to visitors). And finally, you want to do all this in the cheapest, most cost effictive way possible (nothing wrong with that).

Elegant Themes

Have you ever spent any length of time browsing around countless free wordpress theme sites only to be left feeling unsatisfied? Does it seem like most of the free themes are … well … free for a reason? Where are all the best wordpress themes? After going through these motions for a period of time, I decided to take a look at some premium wordpress themes to see if they were really that much better than the free ones. Shortly thereafter, I discovered Nick Roach’s Elegant Themes, and that changed everything for me.

I knew I could hire a web designer to create a nice looking website as I’ve done countless times in the past. But at $800 to $3500/pop, designers can be expensive. I was interested in finding a nice looking design that I could learn to tweak and modify myself to make it more personalized and customized to my liking.

As a website and blog developer, I am frequently developing new sites, and aside from the content itself, I want each design to be unique and professional. Enter ElegantThemes.

Elegant Themes Premium WordPress Theme Club

Forget $200 to $500 like many other premium theme clubs, for $69…YES, $69 – members get unlimited access and unlimited use to all of Nicks’ premium WordPress Themes. To date there are 80+ elegant WordPress Themes.

I’m going to get out of the way and let Nick’s design speak for itself. As you will see, these are top notch designs that would normally run you several thousand dollars a piece (I’ve researched hiring a good WordPress theme designer, and that is the going rate – typically the floor of their going rate).

Without further ado, here are some of the premium WordPress themes from Elegant Themes:

Nexus WordPress Theme

Nexus Features:

Magazine style
Responsive design
Unlimited color schemes
Secure and valid code
Complete localization
Browser compatibility
Perpetual updates
Unparalleled support
ADVANCED: ePanel theme options
ADVANCED: shortcode collection
ADVANCED: page templates

Example Site(s) using the Nexus Theme (Showcase):

Email us if you are using the Nexus Theme, and we’ll list you here.
Language Mastery

More Information On Nexus From Elegant Themes:

Demo Nexus

Vertex WordPress Theme

Vertex Features:

Responsive design
Unlimited color schemes
Secure and valid code
Complete localization
Browser compatibility
Perpetual updates
Unparalleled support
ADVANCED: ePanel theme options
ADVANCED: shortcode collection
ADVANCED: page templates

Example Site(s) using the Vertex Theme (Showcase):

Email us if you are using the Vertex Theme, and we’ll list you here.

More Information On Vertex From Elegant Themes:

Demo Vertex

Fable WordPress Theme

Fable Features:

Responsive design
Unlimited color schemes
Secure and valid code
Complete localization
Browser compatibility
Perpetual updates
Unparalleled support
ADVANCED: ePanel theme options
ADVANCED: shortcode collection
ADVANCED: page templates

Example Site(s) using the Fable Theme (Showcase):

Email us if you are using the Fable Theme, and we’ll list you here.

More Information On Fable From Elegant Themes:

Demo Fable

Foxy WordPress Theme

Foxy Features:

eCommerce
Responsive design
Unlimited color schemes
Secure and valid code
Complete localization
Browser compatibility
Perpetual updates
Unparalleled support
ADVANCED: ePanel theme options
ADVANCED: shortcode collection
ADVANCED: page templates

Example Site(s) using the Foxy Theme (Showcase):

Email us if you are using the Foxy Theme, and we’ll list you here.

More Information On Foxy From Elegant Themes:

Demo Foxy

Explorable WordPress Theme

Explorable Features:

Location based directory
Responsive design
Unlimited color schemes
Secure and valid code
Complete localization
Browser compatibility
Perpetual updates
Unparalleled support
ADVANCED: ePanel theme options
ADVANCED: shortcode collection
ADVANCED: page templates

Example Site(s) using the Explorable Theme (Showcase):

Email us if you are using the Explorable Theme, and we’ll list you here.

More Information On Explorable From Elegant Themes:

Demo Explorable

StyleShop WordPress Theme

StyleShop Features:

eCommerce
Responsive design
Unlimited color schemes
Secure and valid code
Complete localization
Browser compatibility
Perpetual updates
Unparalleled support
ADVANCED: ePanel theme options
ADVANCED: shortcode collection
ADVANCED: page templates

Example Site(s) using the StyleShop Theme (Showcase):

Email us if you are using the StyleShop Theme, and we’ll list you here.

More Information On StyleShop From Elegant Themes:

Demo StyleShop

Fusion WordPress Theme

Fusion Features:

Responsive design
Unlimited color schemes
Secure and valid code
Complete localization
Browser compatibility
Perpetual updates
Unparalleled support
ADVANCED: ePanel theme options
ADVANCED: shortcode collection
ADVANCED: page templates

Example Site(s) using the Fusion Theme (Showcase):

Email us if you are using the Fusion Theme, and we’ll list you here.

More Information On Fusion From Elegant Themes:

Demo Fusion

(more…)

Do WordPress Version Updates Scare You?

WordPress updates are always something to look forward to. The aggressive approach to improving and upgrading probably the most popular and widest used CMS platform on the internet has made way for more beautiful and easy to manage websites, filled with functions and features more appropriate for today’s internet user. It’s definitely Kubrick and beyond already.

Today, updating your WordPress version is much simpler. It is as easy as clicking a mouse, as it is conveniently done in the confines of your own back end admin panel. Once you see the “There is a new WordPress version available.” Simply click the download or update button and Voila! Update done. However, updates affect different websites in different ways. The possibility that it may break your site exists especially if a lot of customization and coding – plugins, widgets, scripts, and all – has been done to it. Now if you are really into testing and development and really want to push the limits of what abuse WordPress can take, that’s another story. But for the most part, the average WordPress website owner simply wants something that works and will not hinder his business.

There are many opportunities for providing web clients with straight out of the box websites using WordPress themes. This ecosystem has opened up avenues to many WordPress professionals, whether theme developers or service providers, to earn a decent living from it. For the most part, business owners, especially established ones, want to focus on growing their business rather than tinkering with their websites. They will pay professionals to do that and most of the time they want someone to maintain their websites for them. Updates and all.

But what if you are just an average WordPress user who has some but not a lot of WordPress know how? What if you fancy this latest WordPress theme or cool plugin everybody’s raving about and install it? Then suddenly, your website goes haywire because apparently it’s incompatible with the WordPress version you currently have installed.

Here are some tips and tools you can use to make sure you can restore, rebuild, and backup your site before you do any updates.

Backup your site before doing any major changes. UpdraftPlus is a quality WordPress plugin that simplifies backups (and restoration). You can backup into the cloud (Amazon S3 (or compatible), Dropbox, Google Drive, Rackspace Cloud, DreamObjects, FTP, SFTP, SCP, WebDAV and email) and restore with a single click. You can also assign separate schedules for files and database.
No time? Try automatic backup with BackWPup Free to save your complete installation including /wp-content/ and push them to an external Backup Service, like Dropbox, S3, FTP and many more, see list below. With a single backup .zip file you are able to easily restore an installation.
Take your time. Sometimes the Update Now message on your dashboard can be a little nagging and pressure you into clicking the update button right away. Take time to go through the version numbers, change logs, the new features, compatibility, and the feedback of the community. Don’t be too quick to pull the trigger as it might save you from a lot of headache later on.
Disable plugins manually if necessary as some of them might not be compatible with the version you are updating to. This will help you avoid messages or denied access to your site if ever. You can always manually restore these plugins one by one to make sure each one works properly.
You may also want to choose to disable update notifications just in case using plugins like Disable All WordPress Updates or No Update Nag. This might come in handy for webmasters to implement so as to avoid clients from updating their WordPress websites by mistake.

Updates don’t have to be scary as long as you can confidently and easily restore your site to its former state before the update. Make sure these backup measures are in place for your peace of mind.

WordPress Resource : Free Icons

The Internet is a great resource for anything and everything – for free or for a fee – especially if you are into web design. Don’t break the bank just yet if you are just dabbling into web design and it is not a professional thing for you yet. Check out these high quality design elements and incorporate them into your projects:

Metrize Icons

Metrize Icons is a free collection of 300 metro-style icons for designers and developers. The bundle also includes Metrize Font Icons and the necessary scripts for compatibility with IE7 and the complete character map. This icon set is perfect for your apps or web projects. You may use these icons for both commercial and personal projects and customize them any way you like. All Icons, WebFont and Updates are Free.

Dashicons

Dashicons is a new feature that slipped into the admin side of WordPress with the recently-released 3.8. This feature gives plugin developers a nice set of pre-made and pre-loaded icons to use. Using them in your WordPress custom post types is as simple as adding a parameter to your register_post_type() function.

Genericons

Genericons are a free, GPL, flexible vector icons for blogs embedded in a webfont and are designed to be clean and simple keeping with a generic aesthetic. It can be used for instant HiDPI or to easily change colors on the fly. It includes: Social icons(Skype, Digg, Reddit, Stumbleupon, Pocket), New generic icons (heart, lock and print), New editing icons (code, bold, italic, image), and New interaction icons (subscribe, unsubscribe, subscribed, reply all, reply, flag), among others.

400 Hand Drawn Icons

400 Hand Drawn Icons Set has been provided by Freepik.com exclusively for the readers of Blog Oh! Blog. These are free to use in your personal and commercial projects and are provided in SVG (Scalable Vector Graphics) format and can be easily used on any website.

Free Line Icons from Elegant Themes

This free line-style icon set from Elegant Themes ships with a total of 100 different icons and is a re-mastering and expansion on their previous Divi Icons. The new set has been re-created at a new size and line-weight, and 50 new icons have been added as well! The download package includes the vectored .AI and .SVG files, as well as 32px and 64px .PNGs.

Free eCommerce Icon Set

This set of 33 flat e-commerce icons were exclusively designed and created for Smashing Magazine by the team at Responsive. The icons are ideally suited to e-commerce projects and include many popular payment providers, including Bitcoin. The icons come in different-sized PNGs (32 × 32, 64 × 64, 128 × 128 and 256 × 256 pixels), and the set includes Photoshop and Illustrator files containing all of the icons. Released under the Creative Commons Attribution-ShareAlike 3.0 Unported license, freely available for private and commercial projects.

Enjoy these free graphic design resources and share your projects with us.

Popular WordPress Theme Features To Watch in 2014

WordPress theme designs come in all shapes and sizes packed with features that don’t get used at all. Here are some of the most popular features users look for in a WordPress theme and a few others that could be the next big theme feature in the future:

Drag and Drop

This feature is one of the most popular features users look for in a WordPress theme because of its ease of use especially for non-coders. Chris Lema defines drag and drop like this:

The end user can assemble the design of a web page by dragging and dropping key elements/components onto a “canvas” designing the layout/structure of the page.

For a more in depth analysis on drag and drop, check out Chris’ post: Design without coding: Comparing Drag and Drop WordPress themes.

Single Page with smooth scrolling

The single page smooth scrolling feature is where all of the content is on one page that the user can scroll up and down or side to side. More and more users are opting for this single or one page website design to contain all their content because it’s easy and simple enough to build and maintain yourself, as opposed to more complex multipage websites.

Flat, simple and then some

Flat has a long way to go yet, and so the main changes I think we’ll see in the next year are more fun, but faddish, trends like long shadows and the like. In similar fashion I think we’ll see some more depth, layering, graduations, and other visual distinctions making their way back in, but in a more refined and subtle way than the old days. – Collis Ta’eed, Envato CEO

Clean and Standards compliant code

Adherence to proper coding protocols (PHP, HTML, CSS, privacy, security). Clean and quality code is the backbone of a quality website and ensures that it is easier to maintain and flexible enough to run with other properly coded scripts. Clean code also contributes to speed and loading time.

eCommerce option

The eCommerce feature is as the responsive feature was – it is becoming more and more a staple feature included in WordPress themes.

All in One Design bundles

WordPress theme designers are expanding themes to include a variety of add-ons to provide a complete design package. These extras can include: letterhead, business cards, social media branding package (Facebook, Twitter, etc.), newsletters that work with external email clients, etc., aside from the WordPress theme itself so that all brand materials are consistent. Bundles are popular because they present a complete brand package and include everything you need to get a site launched and promoted.

User Friendly and Mobile Friendly Menu/Navigation System

The era of a website having traditional navigation is quickly ending. Users are now used to on demand menus, sticky navigation and fixed headers that follow you as you scroll. These new tools allow for cleaner, simpler web design.

These are just a few of the most popular WordPress features that we think will continue to evolve and improve in 2014. Exciting times ahead!

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