What Features Do Most Commercial WordPress Themes Have in Common?

WordPress users enjoy many benefits not necessarily available in other content management systems. The plethora of high quality WordPress themes that users can choose from is more than enough to dress up any website. Whatever type of website you plan to put up, most likely, there is a WordPress theme for it. Here are some of the most common features present in some of the most popular WordPress themes in the market today.

A Great Slider

An effective theme must help create a steady following for your site. It must be able to captivate casual visitors and convert theme into followers that eventually become clients and customers. A slideshow is a great tool that can deliver quick, dramatic visual impact combining the use of images with taglines, spiels, or memes to hook visitor interest. This billboard-like effect gives casual visitors something to spark their curiosity and encourage them to examine and explore your site further. The short attention span this generation has, a slider is an indispensable feature for any website. Popular plugins like Slider Revolution, Layer Slider, Nivo Slider, and Flexslider make the job a whole lot easier.

Parallax and Animation

Once you’ve gotten the attention of visitors, the challenge shifts towards keeping their interest. Perhaps you’ve attended lectures were you came in with excitement about what you could learn only to be disappointed by a boring, uncharismatic instructor whose droning voice put you to sleep. This is analogous to going through great content in boring or even hard to read content. This actually narrows your followers to those who are actually already sold to your content. If your goal is to convert more people to your product or service, the presentation of your content has to facilitate easy reading and assimilation of information. Corporate presentations are often more effective when stats are represented as animated charts and bullets. These actually help executives focus on the items that need to be considered. Having animated bullets and content sections also give focus on items you want your visitors to remember.

Flexible Layout with Drag and Drop Capability

Presenting your content is important in developing your following. While animation helps your audience focus on key points of your content, a sound content structure is still required for visitors to make sense of your site as a whole. Being able to piece together key points into a cohesive body of knowledge will drive home a stronger message to your visitors that will keep them coming for more. To do this, your content has to be organized in such a way that visitors go through important sections in a natural, stress free manner. The natural flow of content will vary according to your audience. Recognizing this, themes that have been designed and devised to respond to the needs of various audiences will bring a higher conversion in terms of subscribers and followers. A lot of themes now include drag and drop page builder features allowing you to assemble your own pages from scratch. Some themes come with ready made layouts for almost any type of site which can be tweaked to meet specific audience needs. Most, if not all, of these themes have powerful options panels and shortcode generators for maximum customization flexibility.

Mobile Friendly

Mobile is a platform that cannot be ignored. Mobile gadgets are part of today’s lifestyle because of the convenience it provides its users. As such, theme designers and developers are forced to confront the peculiarities one encounters when using a mobile device. A theme has to be responsive. This means it has to be able to adjust to give the best possible display regardless of what device you use to browse your site. Theme pages need to have the capability to reorder and resize according to tablet and smartphone displays without sacrificing the beauty of the theme on desktop. In addition to this, special navigation menus for mobile devices must be able to facilitate the interface differences on these devices from desktop. Usually, the Bootstrap framework is a theme author’s go to option to ensure optimal performance on mobile platforms.

Good SEO

No matter how great your site is in terms of content or aesthetics, it must be found by your target audience. Great themes are coded in such away that is friendly to search engines to help land your site on the first few pages of search results. This is accomplished in a number of ways: meta and links, XML sitemaps, RSS Optimization, and Breadcrumb among others. There are numerous options to ensure your site is covered by good SEO measures. Clean code, SEO optimized images and videos, and installing reliable and tested SEO plugins like SEO by Yoast, etc. are some of the many SEO practices you can integrate on your site.

WordPress Slider Mania

Sliders are staples in websites nowadays. A homepage without a slideshow seems an oddity considering the media intensive content this generation craves for. For all the benefits sliders give website owners, there are indeed some sliders that really standout from the rest. Below is a listing of 5 of the most popular sliders available in the market today:

Slider Revolution

Considered the most popular plugin in the Envato marketplace, Slider Revolution is a slider definitely worth considering. This plugin features tons of unique transition effects, an image preloader, video embedding, autoplay that stops on user interaction and lots of easy to set options to create your own effects. This plugin is one of the few that offers full screen slideshows, it is also noted for enabling almost any type of content that can be put in a slideshow, and, it is quite popular for its responsive feature as well. The plugin also enables easy slider creation using Visual Builder. Using its animation builder, you can conveniently drag and drop captions, and, create your own custom animation easily. Slider Revolution also allows you to integrate SEO optimization measures on your slides thus further improving your page’s performance on search engines.

Royal Slider

This slider plugin was created especially for mobile devices. What makes Royal Slider standout is its affinity toward touch screen interfaces. Create your own custom slideshows and css3 banner rotators with images, videos or HTML content in slides, allow dynamic population of data from Flickr, Instagram, Featured posts and even WooCommerce products, display vertical or horizontal thumbnails with the plugin’s photo gallery. While it doesn’t have much of fancy transition effects, Royal does guarantee a stable, accessible, high performance slider experience on any device. RoyalSlider is tested on Mac, PC, iPad 2, iPhone 4, HTC Desire, Lumia 920, Surface, Blackberry PlayBook and even on Kindle Keyboard

Layer Slider

Layer slider is most noted for its use of cutting edge technology to give you more than 200 preset 2D and 3D slide transitions to give you the smoothest slideshow experience available. At the very heart of this slider is its layered design that enables you to have 3D like slideshows. Easy to use interfaces enable you to create your slideshows in a WYSIWYG manner which include live previews, drag and drop slider builder, etc. The plugin supports responsive layouts, multiple layouts and touch screen gestures to ensure that your slideshow experience is the same regardless of device. Layer slider is SEO friendly allowing you to build semantic markup with custom attributes that search engines can index easily.

Slider PRO

This fully responsive and mobile ready slider plugin in comes with 150+ options to help you set-up your very own slideshow. The plugin allows you to dynamically load content from your content. Slider PRO also enables you to add animated or static layers into your slideshows to create 3D like slides. The plugin uses a user friendly media loader to enable easy population of content into your slideshows. Slider PRO offers 100+ transition effects which can be optimized into hundreds of possible variations.

Touch Carousel

This slider plugin was created with mobile devices in mind. Touch carousel enables touch navigation on iOS, Android and Blackberry devices. Over 20 settings are available to control speed, layout and slideshow. Touch carousel allows you to slide any post type including WooCommerce and Jigoshop content. You can select content based on taxonomy, popularity or date.

WordPress Music Themes April 2014

Music fan sites are a great way to bring together people who have a common interest in a specific musician, a music genre, bands, etc. If you are thinking of putting up a website for that type of audience, here are some of the latest music themes you can check out:

Dubstep – Premium Music WordPress Theme

Dubstep is a WordPress theme for bands, musicians, DJs, clubs and everyone involved in the music or entertainment business. This theme supports every post type that a music & entertainment theme would need such as: intuitive Events Management (ability to set date, time, venue, location, and map coordinates; provision for normal and recurring events, tickets support); Discography Management (ability to share your music with fans using either self hosted audio files using the powerful soundManager2 or embedded sounds from SoundCloud); Artists Management (display an infinite number of favorite artists, colleagues, or band members (their albums, tracks, or playlists) and categorize them easily; Media Management (share videos either self-hosted or from services like Youtube, Vimeo etc. and create endless interactive custom photo galleries from your events using templates or sliders).

SoundBlast – Music Band WordPress Theme

Sound Blast Premium WordPress Theme is a WooCommerce ready theme especially designed for bands and music websites. This easy to modify theme features include: Album + Track Management (options include Now Playing, Download, Play Only, and Buy Now), Slider Management, Event Management, Gallery Management, Sidebar Management, Powerful Theme Options + Page Builder, 2 pre-made color variations.

MusicVent – Premium Music & Event WordPress Theme

MUSICVENT Premium WordPress Theme is a modern, responsive, and a well-thought out HTML5 WordPress Theme for Music & Event related Personalities/Studios. The theme’s clean Lines & minimal design approach truly highlights the artist(s) and the work(s) showcased. Its unique design and streamlined navigation makes it easy for fans, music aficionados, potential producers, talent scouts, etc., to go through the website get the information needed and take the necessary action after. The 6 built-in page templates (Albums, Artists, Events, Gallery, Bloglist, Contact) are organized and give you or users everything that is needed. Transition and animation effects like black and white photos display their full colors when hovered over. It also includes 2 homepage layout options (fullscreen image slider and fullscreen video background) to choose from according to the audience you are targeting.

RockOn – Multipurpose Music WP Theme

RockOn! Premium WordPress Theme is a WooCommerce ready multipurpose music theme for singers, artists, music bands or musical events created using Twitter Bootstrap, with a responsive design which makes it a perfect fit for all devices. This theme includes features such as: Event Management using one of the best event management plugins – WP Event Manager, 100% responsive 3D Layer Slider, Sidebar Managerusing CrunchPress “CP” framework, WooCommerce Shop Catalog Grid OR Full Layout also Masonry (Filterable), and so many other features.

NOISE – Onepage DJs & Band WordPress Theme

NOISE Premium WordPress Theme is a cool, creative and modern theme perfect for musicians, DJs, bands and other music related professionals or businesses. Built with smooth and sleek CSS3 and AJAX animations including a unique spectrum analyzer to help you visualize music automatically on every single track. You can easily manage and display your artists, albums, audios, images, videos, events dates and sell your items (tickets etc.), allow users to rate music, and share instantly on their social networks. It also comes with 2 different players (SimplePlayer widget and Extended Player) to give users control over every single track played.

Music Club – Music/Band/Club/Party WordPress Theme

Music Club Premium WordPress Theme is the best WordPress theme for music, club, party, radio station, bands or even entertainment magazine. It comes with great features for music such as: a floating music player at the bottom of the page, a traditional boxed player for those who prefer something familiar, an Event post type that come with a ticket button with 5 tickets status, a Music Album feature which when clicked, automatically fetches all songs in an album to the floating player. Other outstanding features include a Page Builder, Revolution Slider, GoodLayers Importer, and other great music tools, to help you build a power music website users will truly enjoy.

One Page WordPress Themes April 2014

One Page WordPress themes are quite popular nowadays. Some like it for its low maintenance qualities, others like it for the speed, the fast-loading time and SEO benefits, while others enjoy it for the ease of use and the simplified navigation for both website owner and users as well.

Here are some of the latest One-Page WordPress themes in the market that might match the features and functions you need to create your own One-Page wonder website.

Candy Queen – Responsive One Page Theme

Candy Queen Responsive One Page Theme is a beautiful and clean responsive one page design theme for your candy boutique, florist design studio, or beauty salon. This premium theme is suitable for showcasing your product portfolio in a unique, feminine and playful way. This theme includes 3 ready color schemes (blue, lavender, and pink) that can be easily modified, SASS files, and layered PSD files including PSD files of sprites for easy theme modification.

Nivan – One Page / Multi Page WordPress Theme

Nivan – One Page Multi Page WordPress Theme is a fresh and refreshing portfolio theme for Agencies & Corporate websites, Artists, Creative Agencies, Collectors, or anyone who needs to showcase their work in a beautiful and elegant way. Its dynamic design, eye catching effects and animations, and flexible settings let you to make the most out of your theme and present a different and unique result for yourself or your client. Key features include: SPNOY exclusive gallery, Revolution Slider, Video Background (animation off), Multi-page option.

SimpleFlex – Flat One Page WordPress Theme

Simpleflex is an ultra-responsive, creative, and retina-ready flat-designed WordPress theme, that offers you one page and multi-page layouts with the latest and most powerful features. Its uniquely flat design, beautiful parallax effect and dynamically smooth animations provide you a simple and modern look on all devices. Built on the ThemeLuxe framework, SimpleFlex gives you the cleanest code with an advanced admin panel and an easy-to-use shortcode generator. also Simpleflex includes 2 versions of possible setups (Simple and Modern) no to mention even the PSD files to provide you with all the flexibility of customization you need to create the look that you want for your website.

Bubbles Parallax One Page WordPress Theme

Bubbles Parallax One Page WordPress Theme is a delightful, clean and modern one page parallax theme that can be used for companies, agencies, portfolios, product presentations, landing pages, and so much more. You have a choice of using a video background, a full screen slider background, or the popular Slider Revolution (in full screen or in custom size). This minimalist premium theme features amazing parallax features for that dynamic and animated look without being distracting.

Alpine – WordPress Responsive One Page Parallax

Alpine is a modern, professional, and flexible one page parallax multi-purpose WordPress theme, developed in Bootstrap framework. This responsive theme built with great attention to details can be used for any type of website: business, corporate, portfolio, products, marketing, etc. Modification and customization for: layout, styling, colors, etc., can be done directly and easily from within the admin backend. You have the opportunity to change layout settings for the whole site, for a particular section, or even both. You can also combine any of available elements to build beautiful Main Page, add more pages if needed, or create your own color scheme. Key features include: parallax sections, 4 home section versions, isotope portfolio, ajax project expander, font awesome integration, etc.

Portfolio WordPress Themes for December 2013

Gear up for the year-end and display your holiday photos or your best creative work with these flexible and dynamic portfolio WordPress themes for you or your clients. Check these out:

Sonnet – One Page Parallax Multipurpose Portfolio

Sonnet Premium WordPress Theme is a clean and streamlined One page Parallax Responsive Business Template built with Bootstrap 3.0.2, HTM5 & CSS3. This flat, easy to customize theme with its well-placed content blocks boasts of professional coding as its core power. Also included are Visual Composer – the most popular & powerful drag and drop layout builder for WordPress, a powerful section editor, responsive grid portfolio plugin – Megafolio, Zilla Shortcode, a Pricing Table manager among others. This premium theme supports Automated Plugin management and even includes a demo content importer which will let you build the site with dummy content in a second.

Mocha Flat Bold WordPress Portfolio Theme

Mocha Premium WordPress Theme is a unique and bold portfolio WordPress that is aesthetically clean, flat, minimalist in design ideal for any design agency, creative professional, freelance designer, photographer, or anyone in the creative industry wanting to make a good impression on clients. It’s very flexible and is powered with Bootstrap framework. This premium WordPress theme has advanced theme options with unlimited styling options, unlimited colors, 500+ Google Fonts, a Visual Shortcode manager, and tons of other features to help you fully customize your website. This premium theme is WordPress 3.6 and 3.7 compliant.

Mercury Responsive Portfolio Photography Theme

Mercury Premium WordPress Theme is a clean, minimalist parallax style portfolio theme that can be used for any portfolio, photography or business website. Features include responsive design which adapts to mobile devices (iPhone, iPad) and can be deactivated with one click in your backend, it is retina ready for ultra-sharp high resolution graphics, sticky main menu navigation, off-canvas mobile navigation, drag & drop content builder, 20 gallery templates, 6 portfolio templates, filterable portfolios, instant AJAX search, Music support for gallery pages, Password Protected Gallery Support, Image Gallery Comments Support, Fullscreen Youtube and Vimeo video support, and a whole lot more.

Upward: Experimental Portfolio & Blog

Upward Premium WordPress Theme is a unique experimental responsive, retina-ready WordPress theme using pseudo-elements to create a distinct presentation style on original browsers (Firefox and Chrome) unlike any other theme. Usually, non-original browsers (like Safari for Windows) do not support anti-aliasing of pseudo-elements. Also, not all browsers support CSS3 animation completely, thus some part of animation isn’t available in IE8-9, Safari and Opera. Other than that, this premium theme includes important features like: light and dark skins, post/page options, powerful visual shortcodes, unlimited sidebars, unlimited fonts, and so much more.

Nervaq – Responsive One Page WordPress Theme

Nervaq Premium WordPress Theme is a fully responsive Ajax-powered, parallax one page portfolio template with a modern, clean and minimalistic design ideal for creative agencies, designers, freelance creatives, and those in the creative industry. This premium theme is highly optimized for both mobile and desktop platforms, it uses lazy-loading of images assets and compression of all required scripts. Other features include: Drag and drop gallery management, localization ready, and is built on a full OOP , modular, load-on-demand, WordPress framework.

Grido: Responsive and Multipurpose Grid Portfolio

Grido Premium WordPress Theme is a minimalistic theme ideal for creative professionals that love flat and clean design. Its stunning design and layout capabilities with excellent color (ten preset) and typographic choices will give your portfolio the attention that it deserves. This premium responsive theme is highly customizable using the dedicated control panel and is a highly flexible and widgetized theme, packed with WordPress features such as post-formats, page templates, custom widgets, shortcodes, including important features specifically designed for it. It is also Themelovin plugins compatible: Themelovin Dribbble, Themelovin Portfolio, Themelovin Shortcodes, Themelovin Team, Themelovin TwitterIt.

Dirty Saloon – A Rugged One Page WordPress Theme

Dirty Saloon Premium WordPress Theme is a Cowboy Western-inspired premium responsive Theme that will surely make you hold your horses. This unique, flexible, and freshly designed theme features innovative AJAX loading of Posts and Portfolio items which can be turned on and off on demand with one click in Page Builder. It features a premium Aqua Page Builder for easy creation of new pages for your site.The theme also comes with a Revolution Slider, a convenient Administration panel, and many more.

Google Author Rank – Does Google Know You?

Building an authority site is much like pursuing a traditional career. The only difference is the arena. For the web professional, the career path is via the digital workplace. In the not so distant past, Google’s ranking results came from SEO tactics that were not always reflective of the quality and the value of the websites that managed to achieve the #1 SERP spot. Keyword stuffing, thin content, excessive backlinking, and other techniques pushed websites to the top while other legitimate, high quality, killer content websites suffered in obscurity several Gooooooogle pages away. False authority.

Fast forward to today, after numerous pagerank casualties from several algorithm updates – the Panda, Penguin, Hummingbird – Google has managed to steer the internet bull by its horns and is slowly making it ‘behave’. Generally, websites that employ black hat SEO tactics and other non-Google approved techniques get ‘slapped’, while on the other hand, legitimate websites get rewarded. The playing field is slowly being leveled. The name of the game today is author rank. Google has been slowly implementing it and so should you.

Author Rank, Google Authorship, Google+, and rel=author

Othar Hansson describes the rel=author markup as an HTML5 link attribute saying that the other side of this link represents the author of that page where the link is coming from. What will you get when you implement rel=author ? Your photo may show up next to the search engine results. Hansson says that Google uses it to provide authorship information and that it also hopes to use this markup information as a ranking signal. This markup will also provide information regarding credibility and knowledgeability of authors – hopefully creating a feeling of trustworthiness regarding their posts & sites.

Tips on how to implement rel=author on WordPress:

  • Make sure you’re using the latest version. If your template allows a byline with an author URL, this will let you add rel=”author” to your post byline.
  • If your blog has an About page, you can modify its link to include rel=”author”.
  • If rel=”author” is disappearing from your profile page, you can enable rel=”author” in author bios.

(source: Google Webmaster)

You can also choose to install a WordPress authorship plugin like Google Author Link to make it easier and simpler to manage your Google Authorship links.

Google’s webmasters blog states,

Google is piloting the display of author information in search results to help users discover great content. This feature is being rolled out gradually and will be implemented algorithmically, so author information will not always display in search results.

To identify the author of a blog or article, Google checks for a connection between the content page (such as an article), an author page, and a Google Profile. Authorship markup uses the rel attribute (part of the open HTML5 standard) in links to indicate the relationship between a content page and an author page.

A rich profile is not only a great way to share information with users, but it also gives Google information we need to better identify you as the author of web content.

You can setup your Google author profile using Google Plus. This will help you build your reputation as an established author and will help put your site on the map. Once you establish your credibility, anything associated with you will be considered trustworthy and worth paying attention to. This will trigger Google to notice you and it tells them you are someone who knows and writes quality content – an authority or expert – on a particular subject and will eventually result in better SERP ranking results and higher CTR for you and your website.

Check out this interesting article – Author Rank by AJ Kohn.

Useful WordPress Widgets For Your Website

Not sure which widgets to add to your website? Widgets are handy tools or content that make it easy to customize the content of your sidebar(s). You can add, arrange, and remove them from the sidebar(s) of your blog according to your design and function preferences. Here are some useful and popular widgets to beef up the overall functionality of your WordPress theme.

Sidebar and Widget Manager

This powerful widget manager allows you to have full control over your WordPress theme pages, layouts, and content and turn them into widgetized, responsive layouts. With its easy to use grid manager, this tool allows you to drop and drag widgets into any part of the page. You can replace existing sidebars with custom ones, add a sidebar in a page template file, manage vertical and horizontal widget alignment, and so much more. This widget supports other popular widgets such as WooCommerce, WPML, BuddyPress and BBpress. Designed to fit into the core WordPress design, the Sidebar and Widget Manager requires easy administration with minimal fuss.

Taxonomies Filter Widget

Taxonomies Filter Widget is a robust but powerful WordPress plugin that creates a widget which acts as a filter for your categories, tags, taxonomies and numerical custom fields. Visitors will then be able to do faceted searches on your site to filter posts and pages by taxonomies and numerical custom fields, using drop-downs, checkboxes, radio buttons, multi select and range sliders. While built especially for sites with a variety of categories, custom taxonomies and custom posts (eg: shops, directories, tutorials, job boards or listings), this plugin will also do a great job at filtering the WordPress posts and pages by categories, tags and even post format. Search can be done using dropdowns, checkboxes, radio buttons, multi-select and range sliders. Hierarchical navigation is also possible, allowing readers to drill down to specific information.

Popular Posts Bar Widget

This two-in-one widget allows you to show trending posts by comments or views according to a custom time interval, in say, the last 7 days. What makes this Popular Posts Widget unlike the rest is that it displays your most popular posts in a bar format. You can customize the number of posts to be shown or set a time lapse filter to show only those related to a specific time frame. The graphic display engages the curiosity of visitors thus encouraging them to check out the most popular posts in your site. The widget also gives out information on how many visitors have checked out your posts which can prove valuable to you as a provider of content.

Twitter Ultimate WordPress Plugin

Twitter Ultimate is a user friendly, highly customizable WordPress plugin you can use to display real time twitter feed based on the search word / username / list entered. You can: display tweets from usernames or tweets mentioning a word, display tweets from multiple queries or usernames, control number of tweets to be shown in the feed, control speed of incoming tweets, embed the widget directly on your pages or posts, etc. This gives you real time, live feedback for a specific post or page.

Hello Ajax Tabs

“Hello ajax tabs” is a WordPress plugin, which can be used for creating tabs element from any widgets you have. This plugin comes with 16 predefined styles and 23 animation effects, ajax support, multi tabs support, easing support, vertical tabs support, menu width and height adjustment controls for vertical tabs, fixed height support, other useful features to ensure you can create the tabs you need.

Dropbox Frontend Slider

The Dropbox Frontend Slider widget allows you to display dropbox images directly on your website. You can display these images either using the flexslider without effects or create your own effects. You can also choose between various frontend image sizes, choose the direct URL from Dropbox where the images are located, add or edit your dropbox images and immediately see the changes coming up on the frontend, etc.

Google Hummingbird – The Latest Algorithm Update

In case it slipped by you, Google announced its latest algorithm update last September – the Hummingbird – in celebration of its 15th anniversary. The announcement, held in the garage where Google was born, includes several major improvements on its answering system technology since its last Caffeine update in 2010.

One of the many new types of search activities in Hummingbird is what Google calls “Conversational Search“. This update is more than just typing in keywords to search for results. It encourages you to “have a conversation with Google” where you can post questions as if you were having a normal conversation.
Here are some of the latest changes included in this update:

Knowledge Graph

  • Use the Knowledge Graph to answer questions you never thought to ask and will help you discover more.

  • Knowledge Graph Carousel at the top of the results page gives you a more complete picture of what you’re curious about. Explore collections from the Knowledge Graph and browse lists of items, that help you research a topic faster and more in depth than before.

  • The Knowledge Graph can understand language differences, helping you more precisely express what you mean as you enter your search.

  • Information from the Knowledge Graph is available on desktop, tablet, and your smartphone.

Voice Search

  • Ask your questions out loud and get answers spoken back whether you are out and about or sitting at your desk. Just tap the mic on the Google search bar and speak up. This works on the Google Search App for iOS, Android and Chrome browsers for laptops and desktops.

  • Search without typing. You can ask anything, anywhere. Use it in the kitchen, on the couch or anytime your hands might be full. Plus, searching with your voice makes searching words you’re not sure how to spell quicker and easier.

Google Now

  • Gives you the right information at just the right time using helpful cards with information you need like: boarding passes, appointments, weather, flights, hotels, restaurant reservations, events, reminders, traffic, etc.

According to Amit Singhal, SVP, Google Search

“We’ll keep improving Google Search so it does a little bit more of the hard work for you. This means giving you the best possible answers, making it easy to have a conversation and helping out before you even have to ask. Hopefully, we’ll save you a few minutes of hassle each day. So keep asking Google tougher questions—it keeps us on our toes! After all, we’re just getting started.”

Mastering The Perfect Elevator Pitch to Help Build Your Authority Site

Elevator Pitch Defined

An elevator pitch, elevator speech, or elevator statement is a short summary used to quickly and simply define a person, profession, product, service, organization or event and its value proposition.

The name “elevator pitch” reflects the idea that it should be possible to deliver the summary in the time span of an elevator ride, or approximately thirty seconds to two minutes. The term itself comes from a scenario of an accidental meeting with someone important in the elevator. If the conversation inside the elevator in those few seconds is interesting and value adding, the conversation will continue after the elevator ride or end in exchange of business card or a scheduled meeting. (source: Wikipedia)

Part of establishing the identity of your authority site is creating a catchy and easy to remember description about everything you are all about. Many businesses fail to recognize the value of the elevator pitch for their companies and miss out on opportunities to connect with their target market. Some think that this technique borders on cheesy especially when done wrong. However, not recognizing its power and potential translates to many lost opportunities to market and “sell” yourself. If you can’t give a concise and succinct reason for the existence of your business, you confuse your target market as well.

The Internet is overloaded with virtual billboards vying for visitors attention non-stop. You need to be able to deliver your pitch and make it unforgettable – make it spark your website visitors’ curiosity.

What You Need to Craft Your Elevator Pitch:

Structure

  • Be specific. Use simple and easy to understand words
  • Offer a solution to an existing problem. Make it short and sweet.
  • Provide them with a specific call to action – visit your website, subscribe, register, etc.

Target Market

  • Address the appropriate target market in your pitch. You can later on expand to a qualified market and the general available market eventually. Tailor your pitch to match different segments of your target market but keep the core message consistent.

Delivery

  • Your website, social network, and all your other channels should be consistent as far as delivering your key message is concerned.
  • Believe in your own message and delivery will be natural. Try not to be too verbose when explaining yourself. People are turned off by the typical “car” or “insurance” salesman types. They easily see through all the hype but on the other hand, will appreciate genuine customer care and concern.