M-Commerce – The Mobile Market, Web Design and Conversion

The unstoppable invasion of mobile computing and how it has woven itself into our daily routines is undeniable. A life without the Internet, free WiFi, and our handheld devices is almost unimaginable and web designers have heard and heeded this lifestyle change, hence, the birth of responsive, fluid, and liquid design trends. Mashable has even named 2013 “The Year of Responsive Design”. However, we are still in the early stages of understanding this mobile demographic to yet see tangible and consistent conversion results from the marriage of Mobile Commerce (M-Commerce) and Web Design for handheld and mobile devices. Responsive design does not necessarily equate to actual conversion, whether in sales, subscriptions, or networking.

According to a report by Litmus.com,

“More email is read Mobile than on a desktop email client or via webmail. Stats say 36% of email is now opened on a mobile device, with 33% for desktop and 31% for webmail.” – Litmus –”Has your audience gone Mobile” (June 2012)

As of September 2012:

We’ve seen some major changes in mobile email opens in the past year and a half. As of September 2012, 38% of all opens were on a mobile device, compared to only 17% eighteen months ago—that’s a 123% increase in mobile opens!

Diving deeper into specific mobile operating systems, the majority of these opens are being made on iOS (iPhone and iPad – 80.34%) and Android (18. 93%) devices:

The next question is, Does Mobile Traffic Convert into Leads?

Not necessarily so. There are several factors that lead to actual traffic conversion and there is no hard and fast rule on it but website owners can make educated guesses based on actual data and stat results gathered from their own website traffic trends.

Three ways to reach your target mobile traffic:

Run a native mobile app

  • Needs to be downloaded by the user
  • Restricted amount of content and functionality

A mobile website or M-Dot (a dedicated scaled down mobile version of the main website)

  • Advantage – faster loading time and optimization
  • Disadvantage – two bodies of content to manage

Responsive web design

  • Uses responsive, fluid, liquid layouts, media queries, and flexible images to adapt to various devices and resolutions
  • More future friendly
  • One body of content to manage
  • Consistent brand experience
  • Social media friendly

Among all three, responsive web design appears to be the most feasible way of reaching your target market. But is responsive web design enough to address the problem of conversion?

Here are some strategies to consider to maximize your web design and marketing optimization efforts to improve your conversion rates on your website:

Create a mobile optimized landing page

  • Make sure that your landing page is displayed properly on all screen sizes (portrait and landscape)
  • The need for speed – achieve fast loading time (5 seconds or less) by using optimized media content (images, video, and audio) and scripts.
  • User friendly – Prospects don’t have to type anything just click a button. If possible, must be clickable by the thumb.
  • Content must be simple, readable and easily navigable. Call to action buttons must be prominently but strategically located.

Create a mobile optimized order form

  • Redirect users from the landing page to your mobile optimized order form.
  • Form fields should be easy to read and fill out on any mobile device. Longer forms lead to boredom and lower conversion rates.
  • Remove all sidebar content so the form fits perfectly on the viewable window of the mobile device

Create several versions of your landing pages and order forms and test which ones convert the most. Improving User Experience and establishing a User Friendly Interface all contribute to an enjoyable browsing experience for your mobile visitors which will eventually boost your conversion results.

Beautiful WordPress Technology Themes For Inspiration

Imagine a world without technology. Difficult, isn’t it? No Internet, no computers, no cell-phones, no TV. Surely technology makes our lives easier and more technology makes our lives even easier. New inventions are made every now and then and they need the word to spread so that more and more people will know about them and may use them. In today’s world the Internet is one of the best options available to spread the word about anything. Other aspects like TV commercials, print media ads, posters, etc. are somewhat limited in the sense that they do not provide the “complete information” about a product.

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Conversion Hacks : Increasing the Open Rate

Last week, we touched on open rate as one of several tools that can be used to measure the effectivity of an electronic advertising campaign. This week we’ll take a look at how we can take a good email campaign, increase your open rate stats and eventually convert them into actual subscribers for the long haul.

According to the July 2012 Email Marketing Metrics Report issued by Mailer Mailer,

An open rate represents the number of people who opened an email. It is calculated by dividing the number of email messages opened by the number of messages delivered. The result is expressed as a percentage.

( % Open Rate = # of messages opened / # of messages delivered )

An open can be inferred if images are enabled or a link within the email is clicked. Images may be automatically enabled when an email is opened, especially if the recipient has chosen to display them for all emails from that sender.

However, more often than not, the recipient is prompted to enable images for each email. Since recipients may open the email but fail to enable images, this metric is somewhat inaccurate.

Nevertheless, open rate remains a useful gauge of email campaign performance.

A Standard or Normal Open Rate varies from industry to industry or by list size. According to the same report mentioned above, the industries that were among that scored the highest open rates in 2011 include:

Banking (16.8%), Non-Profit (16.1%), and Consulting and Small business (15.9%)

(source: mailermailer.com)

In another more extensive report, the 2013 Email Marketing Metrics Benchmark Study conducted by Silverpop, statistics show that consumer product emails scored the highest for open rates with a median of 25.4 percent unique open rate. You can find out more about this report on Silverpop.com.

What about the other industries? What can be done to increase their email open rates? If you are looking to improve your open rate, here are a few tips to follow:

It’s All About the Subject Line

FACT: Nothing happens until the email gets opened.

That’s why it is important to create compelling, effective, and actionable subject lines that make users want to open their emails. Good rules of thumb include asking a question, keeping subject lines under six words and using lowercase in all but the first word and proper nouns.

Test your subject lines. Here are some examples of proven subject lines:

  • Odd Numbers : Why He Paid Google 524,838.71.
  • Question Marks: ex. Google Made Me Slap Proof?
  • Percentages: ex. 99% of People Dieting Need to do This.
  • New Video, PDF, Pics, Video Blog Post
  • Free Report: ex. 7 Deadly S.E.O. Mistakes (free report)
  • Personal Pronouns: (you, your, et cetera)
  • Scarcity: ex. Third and Final Notice
  • Pique Curiosity / Confuse / Shock: ex. Kinda Weird But Very Profitable
  • Negative Subject Lines: ex. I Hate Technology
  • Borrowed Credibility: ex. Steve Jobs was Wrong!
  • Fill-in-the blank Subject Lines: ex. 7 Secrets of _____

Subject Line Sources to glean from

  • Reddit.com
  • Google suggest
  • Popurls.com

Knowing that your open rate exceeds the industry average doesn’t necessarily mean you are meeting your company’s most important business goals. The open rate metric is a useful tool but must be used in conjunction with other metrics in order to give you a realistic picture of your company’s performance. Used correctly, the data can help you calibrate your marketing efforts in order to strengthen areas that need to strengthened. Testing is constant in order to cement customer/prospect relationship, and eventually maximize conversions and revenue.

More Traffic And Conversion Tips

Nobody wants to get stuck in traffic. People hate traffic unless it’s the kind of traffic that you get on your website. The fundamental objective of every business online is to grow and maintain their business. That’s why directing traffic to their website and building a large subscriber list of people who will eventually become loyal paying customers should be the main focus point in order to earn money online successfully.

Here are some more tips to help you achieve that:

Solo Ad Traffic:

  • There are 2 types of paid traffic: fixed cost and performance based. If you are doing fixed cost, make sure you get as much out the ad spend as possible.
  • If you have a landing page, create a curiosity headline to generate interest.
  • Buy other people’s exit pop traffic.
  • Put Solo Ad in other people’s follow up series.
  • When sending email, change the “From” line from the name the subscriber list normally expects to a new name. Be creative.

Viral Traffic:

  • Best traffic is endorsed traffic
  • Incentivized viral promotion – give something away for free, then offer them incentives (cash or kind) to give it away to their friends.
  • Viral poster

Guerilla Traffic

  • Use Facebook promoted posts
  • Test ads to find the best headlines
  • Before/after posts are great marketing tools. They should have the same offer or social proof for people to see.
  • Landing pages that are funny work.
  • Add “Report spam” / “Unsubscribe” link to the top of your emails. This gets complainers off your email listing fast.
  • If you are sending daily emails, give your subscribers the option to send them a weekly digest.

We hope you find these tips useful and that you would put them to use on your websites. If you do, let us know. We’d love to hear your success stories.

Pocket WordPress – Is It Truly Ready For The Mobile You?

Handheld devices are here to stay. Technology has dished out several tablet options prior to today’s mobile device centric generation but none of them broke through the desktop/laptop barrier until Apple’s revolutionary iPhone and iPad products gave a new lease on the “handy” handheld device. This set the trend for device manufacturers and software developers to rethink their game plans to face this inevitable direction.

Ever since the Blackberry became the corporate executive’s device of choice being able to do basic business tasks and office requirements while on the go, device manufacturers have taken it several notches higher. The average businessman now has management and administrative apps available for every type of task and need. From time management to finance to managing appointments and even vacations – there is an app for all that. Social networking also has never been easier. Connecting and networking are simply a login away. App authors have taken all the brainwork out so that users can enjoy the benefits of these apps straight away. Even the least tech savvy today is still miles ahead of the web guru a few years ago.

Where does the WordPress blogger fit into all these tech and app upgrades? Is the WordPress app up to the challenge of today’s mobile device dependent consumer? Are the same features and functionalities in the backend of every WordPress website as easy as using an iOs or Android app? Or is it just the frontend that’s responsive and ready? Are there themes available that not only make a WordPress website look and work beautifully both inside and out? Is the WordPress app capable of giving you the same experience you get from the desktop or laptop?

Mobile WordPress users who access and manage their websites on medium sized tablets and Android devices will still find things manageable and workable. The other demographic that needs to be considered is the smartphone and the smaller mobile devices that aren’t that easy to maneuver. Perhaps these queries are not only for the WordPress author or developer but maybe perhaps for those who contribute to the WordPress framework itself? Maybe future versions of WordPress will have more app-like versions today’s modern bloggers are more familiar with. Perhaps this version already exists or is in the works. Today’s young bloggers have no idea what a floppy disk is or the old storage devices of decades ago. This generation’s tech knowledge acceleration will continue and they will outgrow today’s latest smartphone in just a few years. Can WordPress keep up and be ready for the mobile you?

Share your thoughts. We’d love to hear from you.

WordPress Themes 2014? What Does the Future Hold?

Did you know that there are approximately 8 months and 2 weeks till January 2014? What?! 2014 already? You might think that’s still too far away but in reality, big businesses usually have 2-year, 3-year, and 5-year plans already pencilled in place. It’s not unusual for them to think beyond today and they probably already have activities and processes scheduled even beyond that time frame.

So what’s our fearless forecast for 2014? Is it too early to tell? Let’s take a few “wild” but calculated guesses on what we think is to come.

Mobile – The Handheld and Portable Desktop

This forecast is not new and developments in the past 2 years or so have all been pointing to this direction. Smartphones, tablets, androids, iOs devices are more and more in stiff competition with each other as people rely more and more on their devices to get everything done. As this trend continues, WordPress theme authors and developers need to think of ways, as early as now, not just adapt to the move but perhaps innovate something revolutionary that will inspire a fresh way of doing things. The move towards drag, drop, click one button, one size fits all types of themes is great but could always be better – more personalized, easier to customize and brand, and perhaps an easy to maneuver app-like admin panel – especially on a tiny 3.5” inch display using a tiny unwieldy touch keyboard.

Retina Display

Manufacturers of LCD, LED, HD and all the other display devices are probably well into production already filled with orders for the Christmas season and early next year and we bet that retina display is high up in one of their specs somewhere. What to do? WordPress authors and developers need to update, create, and optimize themes in anticipation of that. Apple is already set to require retina display in their iOS apps which means all current apps need to be updated and all future apps need to be designed with this in mind. Android phones are probably not too far behind. Mobile versions of WordPress themes need to anticipate this as well.

User Friendly Analytics

As Google continues to purge the SERPS from “spammy” and over “optimized” websites, perhaps more simple and built-in tools to help provide the average WordPress user the statistics needed to analyze and improve key aspects of his or her website. There are numerous plugins that add functionalities like performance and analytics to determine site speed, word frequencies, user interactivity, analytics and all those wonderful tools but it would be nice to have all these capabilities, in simple user friendly format, already built into the theme to reduce risks of compatibility issues.

Design

Simple and minimalistic designs will continue on till the next year with designs becoming more and more intuitive eliminating a lot of code fear and analysis on the part of the user. Features will still be consumer driven but will eventually be trimmed down to the essentials as more and more WordPress users become more educated and less “awed” by multiple sliders and 1000+ ways to change colors and backgrounds.

More Social

Social networking through Facebook, Twitter, Pinterest, Instagram and other similar websites have made it so simple for people to connect with each other. WordPress themes need features like these that make it as simple and as easy for the website owner to encourage more user interactivity within his website and his other social media networks. The flow from website to social networks needs to be seamless and streamlined to encourage more interconnectivity, engagement, and exchange. It’s part of the high quality ranking site Google equation.

Of course, nothing is carved in stone and anything can happen between now and then. These are fearless or fearful forecasts, you might say. It does help to understand how businesses move – whether they are aggressive or conservative in their strategies, and to keep abreast of what is going on in the whole web design industry in general. That way, your efforts as a WordPress professional will be more strategic and more deliberate.

30 Dark Web Sites For Inspiration

Only some people dare to use complete dark backgrounds against to regular cool and official colors. This decision makes their sites look unique and special, Today we have collected such sites which use dark backgrounds for their sites, so take a look and you will find some inspiration for sure, Enjoy….

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Stress-Free Beauty, Health, and Medical WordPress Themes

The beauty, health and wellness industry is a lucrative industry. People will always want to look good and be healthy. Setting up an impressive website for your beauty or health and wellness business is key to getting the type of clients you want. Here are some great WordPress themes to help you create the right aesthetic for your beauty and health business online:

Blush

Blush is a professionally designed salon/spa/health/ beauty theme from Aloha Themes. This premium theme is easy to customize with lots of features to choose from – from using your own logo, changing theme colors, using widgets or built in shortcodes – to create the signature look you want.

Health and Beauty Theme

Health and Beauty Theme from Organic Themes is a beautiful and cleanly designed premium theme that won’t disturb your zen. This calm and soothing theme complemented by the overall classy and professional aesthetics is perfect for promoting health and beauty services that will impress even the pickiest clients.

HairPress

HairPress is a fully responsive premium WordPress theme perfect for hair and beauty salons, wellness centers, and professional medical services. It includes several built-in page templates ready for you to use straight away. Hair concerns are not just for women. Men are just as vain when it comes to hair. HairPress is a theme that’s not too feminine and it has lots of customization features that will help you create a strong online presence that will appeal to both men and women.

The Beauty Salon

The Beauty Salon is a sleek, modern, and professional looking theme that speaks credibility and confidence all over. One of the many obstacles to getting clients to try a new service or a new store is the lack of confidence. It is important for business websites to create the impression that they know what they are doing to allay fears of potential customers. This premium theme does just that and more. It’s packed with advanced features such as a sliding menu card, a tiled gallery, custom page templates, and multiple shortcodes to create that wow factor you need. Give your website a total makeover with The Beauty Salon Premium WordPress Theme.

HealthPress

If you are a health or medical practitioner, a wellness center, or a healthcare or medical service institution wanting to create your own website, check out HealthPress Premium WordPress Theme. This responsive theme is perfect for health and medical professionals, clinics, centers, hospitals, and other related industries. Running a health or medical related business online is tricky because medical consultations are personal and real world connections are important. HealthPress contains features like galleries, bios, credentials, services, testimonials, and other info templates to create that connection between your users and your medical team.

WP-Venus

Named after the Roman goddess of beauty and love, WP-Venus has that soft and pretty aesthetic that will appeal to a more feminine audience. With its soft colors, clean, responsive layout and extreme versatility, WP-Venus is an ideal theme for an online health, wellness, beauty and fashion, and even entertainment magazine that can appeal to a broader audience.

20 Helpful Photoshop Tutorials in Making Buttons and Badges

In this article we are going to showcase some tutorials to create buttons and badges in Photoshop, which really help you to improve your website designing skills. This post will teach you to create your own buttons and badges for your website. We list 20 Helpful Photoshop Tutorials that teach you making Buttons and Badges with ease.

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