Matt Cutts on Upcoming Penguin and Panda Updates for 2013

We’ve been writing a lot about Google Panda and how it penalizes websites that are basically content farms – sites that contain low quality, thin, duplicate content that have no added value to users. A follow up to the Google Panda algorithm is the Penguin update which rolled out in February 2012. What’s Penguin all about?

Penguin is an over-optimization penalty targeting websites that practice keyword stuffing, web spam, reverse cloaking, backlinks, and unnatural inbound links coming from paid or sponsored text links (using exact anchor text), comment spam, and syndicated article marketing link tactics. Google has changed the way they have been evaluating links and as a result, sites that were guilty of over-optimization got slapped. This means that you might experience a drop in your search engine rank and a drop in traffic sent by Google to your website.

There are 2 types of penalties that can happen to you:

If you experience small drops in your traffic or ranking, this equates to links being discounted. You can:

  • identify and check your link profile using your Google Webmaster’s account.
  • check, identify, and clean up bad links: blog links, forum links, article links, paid links, partner links, scraper links, natural links, unnatural links and every other type of link that your site may have and fix keyword stuffing if applicable
  • build new links or get more high quality and relevant links using related yet varied anchor text
  • build new high quality links with the same anchor text you were penalized for
  • purge your site of suspected low quality links
  • review advertisement placement or affiliate/sponsored/purchased links

If you experience big drops in your traffic or ranking, this equates to penalties and often manual action. You can:

  • Remove the site-wide low quality links. Check your anchor text variation (most have the same keyword 50% of the time).
  • If you’ve received and unnatural link warning from Google, use the link disavow tool to aid you in the removal of any offending links
  • Make a reconsideration request admitting the offense or violation, describing the steps taken to correct or fix the problem, and promising not to repeat the violation again.
  • Provide Feedback if you think your site should not be affected.

Matt Cutts, Google’s Distinguished Engineer and head of spam, recently hinted during the SMX West (Search Marketing Expo) 2013 Conference that Google Penguin and Panda updates can be expected within 2013. He revealed that his search quality team was working on a major Penguin algorithm update that will be one of the more talked about and more significant algorithm updates this year while a Panda update was set to be released around March 18th. Cutts also reveals that the Panda algorithm will be deployed and more and more integrated into their regular algorithm updates (Panda Everflux). According to Matt Cutts, content and user experience are his recommended top priorities. Knowing all these, SEO professionals, webmasters, and website owners, need to be prepared for the next roller coaster ride of rankings and ratings their websites will go through. Meanwhile, you can follow the steps enumerated above or look up our previous article on how to Panda proof your website.

Pandas and Penguins – SEOlogy According to Google

You either love them or hate them. Who would have thought that these cute and cuddly creatures would be the object of so much debate and controversy and even dread in the land of SEO. Because of Google’s recent and ongoing algorithm updates, it has given the gentle panda and the prim penguin new personas. These powerful updates have sent SEO heads spinning and scrambling to regain lost rankings, search engine visibility, web traffic and revenue. But what’s the buzz really all about? Let’s go back to the source.

The Goal and Philosophy Behind the Panda / Penguin Updates

According to Google,

Our goal is simple: to give people the most relevant answers to their queries as quickly as possible. This requires constant tuning of our algorithms, as new content—both good and bad—comes online all the time.

We can’t make a major improvement without affecting rankings for many sites. It has to be that some sites will go up and some will go down. Google depends on the high-quality content created by wonderful websites around the world, and we do have a responsibility to encourage a healthy web ecosystem. Therefore, it is important for high-quality sites to be rewarded, and that’s exactly what this change does.

The goal of many of our ranking changes is to help searchers find sites that provide a great user experience and fulfill their information needs. We also want the “good guys” making great sites for users, not just algorithms, to see their effort rewarded. To that end we’ve launched Panda changes that successfully returned higher-quality sites in search results. And earlier this year we launched a page layout algorithm that reduces rankings for sites that don’t make much content available “above the fold.”

What animal is that?

The Panda Update – It’s all about your content

This update is designed to reduce rankings for low-quality sites—sites which are low-value add for users, copy content from other websites or sites that are just not very useful. At the same time, it will provide better rankings for high-quality sites—sites with original content and information such as research, in-depth reports, thoughtful analysis and so on. (Note: Panda Update 24 – Jan 2013)

The Penguin Update – It’s all about your credibility

This update is an important algorithm change targeted at webspam. The change will decrease rankings for sites that we believe are violating Google’s existing quality guidelines. (Note: Penguin Update 3 – Oct 2012)

What should you avoid?

  • Unnatural links – spammy links
  • Using techniques outside of Google’s Webmaster Guidelines
  • Thin, duplicate content
  • Overuse and abuse of keywords (keyword density)
  • Spelling, stylistic, or factual errors
  • Sloppy, overspun, unhelpful, poor quality or nonsensical content
  • Dubious link building and black hat SEO strategies
  • Over optimization of content, internal links, backlinks, and anchor texts

What’s the Penalty? the Reward?

Of course nothing escapes the eyes of big brother, Google, and people who have been gaming the system have been severely hit. On the other hand, legitimate quality sites and small businesses have not been spared either.

It only takes a few poor quality, or duplicate content, pages to hold down traffic on an otherwise solid site. Google recommends either removing those pages, blocking them from being indexed by Google, or re-writing them.

However, Matt Cutts, Distinguished Engineer (that’s the head of the Webspam team for Google, warns that re-writing duplicate content so that it is original may not be enough to recover from Panda — the re-writes must be of sufficient high quality. High quality content brings “additional value” to the web. Content that is general, non-specific, and not substantially different from what is already out there should not be expected to rank well: “Those other sites are not bringing additional value. While they’re not duplicates they bring nothing new to the table.”

Theoretically, these updates reward well-designed and carefully thought of websites that provide an optimal user experience with high rankings. Failing to follow Google’s Webmaster Guidelines and best practices for content creation, site design, and link development will definitely affect a site’s ranking and SEO chances. Conventional SEO tactics will no longer cut it. Efforts should be directed towards using clean Code, publishing quality Content, and establishing site Credibility instead of black hat or grey hat techniques. The marriage of white hat search engine optimization techniques, exceptional web design, coupled with effective marketing practices won’t hurt any company wanting to be on Google’s good side. But more Google updates are still anticipated so the results remains to be seen.

More on this next week.

Basic and Specific Quality Guidelines to Help Your Site Get Indexed

Creating a quality website that will stand up to any standard should be any website owner’s goal. The Internet is reaching a point where it will be more and more challenging to “hide” techniques (good or bad) from users particularly digital natives who are growing up in this Internet environment like fish to water. Here are some of Google’s guidelines to consider as you build your quality website.

Basic Principles to guide you as you build your website:

  • Be user friendly – create pages primarily for users, not for search engines.
  • Be credible and don’t deceive your users.
  • Be user helpful – Avoid tricks intended to improve search engine rankings. A useful test is to ask, “Does this help my users? Would I do this if search engines didn’t exist?”
  • Be unique, valuable, or engaging. Make your website stand out from others in your field but offering more than what’s already out there.

Specific Guidelines and Techniques to Avoid:

  • Auto generated content containing keywords but makes no sense
  • Participating in link schemes like buying and selling links to increase Page Rank, Excessive link exchange, and other unnecessary links
  • Cloaking is a violation of Google Webmaster Guidelines because it provides users with results other than they expected
  • Sneaky redirects or sending users to a different url is deceptive
  • Hidden text or links (font colors, behind image, etc.) that send users to other urls is also deceptive
  • Doorway pages that funnel users to sites or pages you want to send traffic to.
  • Scraped content copied from other sites without adding any original content or value
  • Websites stuffed with affiliate programs alone without adding sufficient value
  • Loading pages with irrelevant keywords to manipulate pagerank
  • Creating pages with malicious behavior, such as phishing or installing viruses, trojans, or other badware without the user’s consent
  • Abusing rich snippets markup or manipulating code to mislead users
  • Sending automated queries to Google is not allowed
  • Engage in good practices like the following:
  • Monitoring your site for hacking and removing hacked content as soon as it appears
  • Preventing and removing user-generated spam on your site

Adhering to these basic and specific guidelines will help you build a website that will not only be beneficial to the website owner but to the whole Internet community as well.

The Beginner’s Guide to Learn Almost Everything About WordPress

So you’ve been blogging for quite sometime now and you’ve been posting random personal and business stuff on one of those free hosted sites. Everything has been going on well so far until one day this free hosted site suddenly announces that it is shutting down and all your content including all your contacts, posts and thousands of images will no longer be available after a certain date. Horrors! You now scramble to download every last post you’ve made and backup all your data before the clock strikes twelve or else everything disappears forever. Have you ever had that happen to you?

And then you stumbled upon WordPress. The thing is you know very little about it and so you start googling about it which is also probably why you ended up here and you are now reading this post. You want to know more.

Below are some useful resources to help jumpstart your WordPress journey. These resources are mainly aimed towards the novice or beginner level so WordPress savvy professionals might find some of these a bit elementary. Nevertheless, these references can someday come in handy whether you are a beginner or a true blue WordPress guru. We would also like to ask our readers to join the conversation by leaving a comment, any helpful suggestions or additional resources to add to our list.

For those who are about to begin their WordPress journey, check out these resources we have compiled to help you get started:

Websites to Bookmark

  • WordPress.com – A blog web hosting service (free) powered by the open source WordPress software. A good starting point on how to learn the how WordPress actually works at the backend and also to familiarize yourself with running a WordPress site. You can always upgrade to Premium status once you know your way.
  • wpmu.org – The number one source for WordPress news, tips, plugins, and theme reviews.
  • WPBeginner.com – A WordPress resource site providing quality tips, tricks, hacks and other resources for the WordPress community.
  • Speckyboy.com – Web design magazine that offers tutorials, time-saving techniques, inspiration, and useful resources for the web including WordPress.
  • wp.tutsplus.com – A site dedicated to teaching people how to use WordPress, develop widgets, plugins and themes.

Books to Read

Channels/Videos to Watch

  • WordPress.tv – A visual resource for all things WordPress including tutorials, updates, and the latest news.
  • WordCamp.tv – Presentations, highlights, and behind-the-scenes look at WordCamps around the world.
  • Lynda.com – Online courses and tutorials on anything WordPress.
  • StudioPress.tv – Step by step video tutorials for the Genesis Framework for WordPress.
  • Youtube WordPress tutorials

Authors/Developers to Follow

Straight from the Source

  • WordPress.org – the ultimate source for all things WordPress.

There are so many resources out there and so many tutorials that can help you get started. These are just a few to help point you in the right direction.

Best WordPress Themes 2021

UPDATED April 12, 2021: 2021 is sure to be another great year for WordPress Theme development. Like the millions and millions of people using WordPress, we eagerly await the Themes and Plugins to be released this year, and you can …

15 WordPress User Errors That Make You Look Silly via Copyblogger

This infographic courtesy of Copyblogger is too good not to share. Whether you are a veteran blogger or just a beginner, we all make mistakes. The great news is that you don’t have to make the same mistakes anymore. Check out the errors below and see if you are guilty of any of them. We are curious to know your scores, so don’t be scared to share. Have fun!

15 WordPress User Errors That Make You Look Silly [Infographic]

Like this infographic? Get more WordPress publishing content from Copyblogger.

WordPress Design For A Global Market

Design is subjective. There are generally accepted design principles that govern the design community and serve as guides to evaluating “correct” design. However, not all of them are totally applicable to specific clients especially when Western taste buds meet Eastern culture. But when and where shall the ‘twain ever meet if beauty and design aesthetics are wrapped deeply in mores and culture?

This is the cross cultural challenge that web designers need to face in order to remain competitive in today’s global market place.

West, Meet East

Before the West was, the East was. Two of the world’s oldest civilizations, China and India, are also two of the fastest and most robust economies today. According to Census.gov, as of 2014, China and India ranked as the top two countries with the highest population in the world. China ranked first with 1.3B (population) with an approximate 42.3% Internet penetration, followed by India with 1.2B (population) with an approximate 81% Internet penetration. Approximately 1 billion internet users from these 2 (right to left, top-to-bottom reading) countries alone. And if theme developers do the math, even if at 1% of a billion internet users, that’s still a lot of WordPress themes right there. Too many to ignore.

Global Market Local User Design

We’ve talked about defining your target market and directing your business to reaching your specific demographic. Once you have that down pat, it’s probably time to think of expansion and consider widening your net a little further. To go a little more granular and target the local user.

With WordPress powering over 21% of the Internet and being one of the most user friendly and reliable CMS systems existing today, aside from the fact that it is free, more and more Internet users are looking to it as their platform of choice.

With that, the popularity of WordPress has crossed over into multi language markets despite having been around for only a decade and catering mainly to users of modern languages which are generally left to right in direction. Hence, the increase in demand for WordPress themes with RTL or WPML features or WP plugins that provide this functionality.

The diversity of WordPress users from all across the globe is becoming an important factor in developing themes that are relevant culturally and technically suited to these users local needs. As responsive once was a premium feature that has now become a standard feature in all WordPress themes, so shall the multi language and RTL feature become.

The Design Approach

The WordPress theme development marketplace has grown considerably with designers coming up with better and more user friendly designs that match the general needs of WordPress users. There is a huge pool of WordPress themes available for, generally, almost every type of website need out there. But there is still room to grow for more cross-cultural friendly options.

Below are some design elements that designers need to consider when creating themes that are responsive to culturally diverse user groups. (Notes culled from W3.org and Sitepoint.com)

  • Language
    – Languages don’t have a direction. Scripts have a writing direction, and so languages written in a particular script, will be written with the direction of that script. Languages can be written in more than one script.
  • Typography – fonts and characters
    – Typography can look “busier” to Western eyes than to Asian readers because many Asian scripts don’t have separate upper and lower cases. Some languages have scripts that are not alphabetic at all, but which express an idea rather than a sound. Occasionally, it’s necessary for an author to provide readers with pronunciation help for especially rare or awkward characters, usually with an alternative script in small writing above the ambiguous character.
  • Content presentation
  • Styling
  • Usability
  • Navigation
  • Mirror layout
  • Scripts (Left to Right, Right to Left, Top to Bottom)
    – Text direction is another thing that should not be confused with language. In some scripts, such as Arabic and Hebrew, displayed text is read predominantly from right to left, although within that flow, numbers and text from other scripts are displayed from left to right. Knowing the directionality of text, based on the script(s) to be used, is important to web designers and authors, because right-to-left text can be more complicated (for beginners) to work with and the organization and directionality of the page layout are affected. Therefore, knowing the writing direction can be relevant to estimating the work involved to create web pages in a new language.
  • Images and animations
  • Forms
    – Designing forms for an Asian market can have pitfalls for Western developers. For example, it’s common to require both given name and family name and give an error if both are not completed. Many Asian languages write names with family names first and given names afterwards while some have only one name. Also, do not limit the amount of characters in Address fields.
  • Mobile
  • Propriety
  • Color palettes
    – While choosing your colors for your design, keep in mind that certain colors have different connotations across cultures. For example, red is lucky for Chinese people. On the other hand, Thai people will be offended if you print their name in red — it’s the color that monks employ to write names on coffins, so to write someone’s name in red is to “wish them dead”.
  • Symbols and metaphors

For web designers, W3.org International’s tagline sums it up quite well: “Making the World Wide Web Worldwide.” Let’s!

Google Author Rank – Does Google Know You?

Building an authority site is much like pursuing a traditional career. The only difference is the arena. For the web professional, the career path is via the digital workplace. In the not so distant past, Google’s ranking results came from SEO tactics that were not always reflective of the quality and the value of the websites that managed to achieve the #1 SERP spot. Keyword stuffing, thin content, excessive backlinking, and other techniques pushed websites to the top while other legitimate, high quality, killer content websites suffered in obscurity several Gooooooogle pages away. False authority.

Fast forward to today, after numerous pagerank casualties from several algorithm updates – the Panda, Penguin, Hummingbird – Google has managed to steer the internet bull by its horns and is slowly making it ‘behave’. Generally, websites that employ black hat SEO tactics and other non-Google approved techniques get ‘slapped’, while on the other hand, legitimate websites get rewarded. The playing field is slowly being leveled. The name of the game today is author rank. Google has been slowly implementing it and so should you.

Author Rank, Google Authorship, Google+, and rel=author

Othar Hansson describes the rel=author markup as an HTML5 link attribute saying that the other side of this link represents the author of that page where the link is coming from. What will you get when you implement rel=author ? Your photo may show up next to the search engine results. Hansson says that Google uses it to provide authorship information and that it also hopes to use this markup information as a ranking signal. This markup will also provide information regarding credibility and knowledgeability of authors – hopefully creating a feeling of trustworthiness regarding their posts & sites.

Tips on how to implement rel=author on WordPress:

  • Make sure you’re using the latest version. If your template allows a byline with an author URL, this will let you add rel=”author” to your post byline.
  • If your blog has an About page, you can modify its link to include rel=”author”.
  • If rel=”author” is disappearing from your profile page, you can enable rel=”author” in author bios.

(source: Google Webmaster)

You can also choose to install a WordPress authorship plugin like Google Author Link to make it easier and simpler to manage your Google Authorship links.

Google’s webmasters blog states,

Google is piloting the display of author information in search results to help users discover great content. This feature is being rolled out gradually and will be implemented algorithmically, so author information will not always display in search results.

To identify the author of a blog or article, Google checks for a connection between the content page (such as an article), an author page, and a Google Profile. Authorship markup uses the rel attribute (part of the open HTML5 standard) in links to indicate the relationship between a content page and an author page.

A rich profile is not only a great way to share information with users, but it also gives Google information we need to better identify you as the author of web content.

You can setup your Google author profile using Google Plus. This will help you build your reputation as an established author and will help put your site on the map. Once you establish your credibility, anything associated with you will be considered trustworthy and worth paying attention to. This will trigger Google to notice you and it tells them you are someone who knows and writes quality content – an authority or expert – on a particular subject and will eventually result in better SERP ranking results and higher CTR for you and your website.

Check out this interesting article – Author Rank by AJ Kohn.

WordPress Plugins and Widgets To Help You Manage Your Content Efficiently

Managing large volumes of content can be quite a task if not managed well especially if you are handling multiple contributors, authors, and guest authors. Here are some useful WordPress plugins to help you streamline and monitor your content activities:

Postrunner

Postrunner is a guest posting system connecting authors with site owners. This plugin facilitates the process of hooking a WordPress site into Postrunner to receive guest posts. PostRunner streamlines the guest posting process for authors and publishers who want to share content, but don’t want to deal with the normal prospecting, pitching, and negotiating traditional guest posting requires. Authors get abundant guest posting opportunities; publishers get quality content for their blog or website while maintaining total editorial control.

Really Simple Guest Post Plugin

Really Simple Guest Post Plugin allows your visitors to submit posts even without registration (as a guest author). Anyone will be able to submit post and it will be added automatically as a pending post for review, approval or rejection. Posts will be directly saved into WordPress database and will show up in Admin Dashboard as pending post with given Title, Description, Category and Tags.Moderator will be able to review and approve them as needed. Authors Name, Author url and email will be added as custom field.

Frontend Publishing

Frontend Publishing is a lightweight plugin that allows you to accept guest posts/articles without giving your members access to the sensitive WordPress control panel. It will automatically filter out all the posts that don’t meet the submission guidelines of your website. It can be a huge time saver if you have a very popular blog or article directory. You can allow members with a certain user level to publish posts instantly. All other posts are added to the ‘pending’ queue.

Custom Content Type Manager

The Custom Content Type Manager (CCTM) is a WordPress plugin that allows users to create custom content types (a.k.a. post_types) with virtually any type of custom field. This plugin allows users to create custom content types (also known as post types) and standardized custom fields for each, including dropdowns, checkboxes, and images and more. You can select multiple images, posts, or media items and store them in a single field making it easy for you to store a gallery of images or long lists of values. This plugin also lets you export and import your content definitions, making it easy to ensure a similar structure between multiple sites.

Ajax Content Filter

Ajax Post Content Filter allows you to filter your content with a drop down box. Just install the plugin, activate and open the ACF Posts located in the left side menu bar. You will need to add new ACF posts by filling up the post title and placing your content in the editor then publish it. Simply put the shortcode [ACF] in a page or post in admin. You can also put the shortcode ajax_content_filter() in your template file and you will get the simple dropdown box on your page at front side.

Fancier Author Box

Give identity to your single or multi-author WordPress website with Fancier Author Box – a WordPress plugin that allows you or your authors to connect with your audience on all levels and encourages people to read the author’s bio and engage on major social networks. You can modify display settings and color settings according to your preferences.

Editorial Calendar Plugin

The Editorial Calendar Plugin gives you an overview of your blog and when each post will be published. You can drag and drop to move posts, edit posts right in the calendar, and manage your entire blog. See all of your posts and when they’ll be posted. You can drag and drop to change your post dates, manage your drafts with our new drafts drawer, quick edit post titles, contents, and times, publish posts or manage drafts, easily see the status of your posts, manage posts from multiple authors.

Custom About Author

This plugin acknowledges authors for their post by displaying a brief biography about them at the end of their post. It is perfect if you have multiple guest bloggers on your website and they do not each have a user account. It also gives an added incentive for bloggers to write guest posts on your site. Multiple custom profiles can be created and they take preference over website user profiles. You also have the option to specify a specific profile to display for each post. Custom profiles are completely configurable, it can include links to social media (such as Twitter, Facebook, LinkedIn & Google+) or you can specify any HTML/text you want to display. This plugin displays the author profile at the end of the post. It gives you have the option to display the author’s website user profile or a custom profile.

WP Biographia

This plugin allows you to add a customisable biography to posts, RSS feeds, pages, archives and to each post on your blog’s landing page as well as via a widget in your sidebar. It integrates out of the box with the information that can be provided in each user’s profile and supports custom post types. Display of the Biography Box can be hidden on a global or per user basis for posts, pages and custom post types as well as on a per category basis.