More Traffic Hacks – YouTube, Pinterest, and Linkedin

One billion unique Youtube viewers every month, 48.7 million pinners, 200 million linkedin members in over 200 countries – mind-blowing statistics and very difficult to visualize. You might as well be looking at the stars. But those numbers are real-time stats of real people who are interconnected, interwoven, and networked all across the world wide web. Wouldn’t you love it if all this traffic got sent your way? Of course, it could break your site but that can always be fixed.

Here are some of the traffic hacks shared during the last Traffic and Conversion Summit 2013:

YouTube

YouTube now allows you to create links to external pages

Enable monetization on external “clickable” link annotations. Send traffic to a squeeze page, Facebook page, or to your main money site.

Video Optimization:

Get more publicity to your videos by exposing it to a bigger market – the shared video loophole or use a paid service like shareyoutubevideos.com or videomarketingblaster.com if you are too busy to do it yourself.

Pinterest

Did you know that Pinterest outpaced Google+, LinkedIn and YouTube combined for share of referral traffic? Below is a sample on how you can get traffic followers, opt-ins, and sales from Pinterest:

Hold creative Pinterest Contests (sample below)

  1. Create 50 new images with quotes and the opt-in URL.
  2. Create a new page with all the images and the contest rules and prizes.
  3. Sendthe client’s list and FB fans (paid and organic) to the contest page.

When someone shares the images, they enter the contest and send their Pinterest followers to the opt-in page.

Conduct Teleseminars and uses memes like “Pin it to Win it” with urls linked to the squeeze page for the teleseminar</p

LinkedIn

Carl White shared a 5-minute agenda on how to monetize followings on big groups like LinkedIn:

What Carl does

  1. Find people with a big following or list (but aren’t currently monetizing it with continuity). Ex: go on Linkedin and type in a group (e.g. fitness, beer). Use lists available. If you can find them on Linkedin, try to find related group on Facebook. Compare fan numbers with involvement on Facebook (7.5% engagement is very high).
  2. Contact these people and see if they are monetizing their list. Ask the followers what they want to buy. Put the following post as a survey on the fan page, Linkedin page, send out an email, et cetera, “What is the one thing that you need the most help with?”
  3. Google it and find people that sell what the group wants to buy (e.g. white label solutions).

Take these hacks for a spin and see how it works out for you. We’d love to hear your results.

WordPress and Cloud Storage Apps – How Safe is Your Data?

Up, Up, and Away!

We somehow have this picture in our minds that all the stuff we upload online is somehow floating over our heads, whisked way, way up into cyberspace. But what do we know about Cloud Storage and what really happens to all the files we upload? Maybe some people can probably relate to this old song about clouds by Joni Mitchell.

I’ve looked at clouds from both sides now
From up and down and still somehow
It’s cloud’s illusions I recall
I really don’t know clouds at all

Is Cloud Storage all that it promises to be? Convenience, accessibility, tons of file space. Is it possible that this nice, fluffy, feel good Cloud could go wrong and cause seemingly irreparable damage to its users? Case in point, the recent celebrity photo hacks, Dropbox, iCloud, Snapchat, etc. Is Cloud Storage really safe to use?

Of Dropbox, Copy, Box, and other Cloud Storage Apps

Cloud storage service is an amazing innovation, which allows you to upload, store and share images, videos, and other type of content online. How does it work?

Cloud storage is a model of data storage where the digital data is stored in logical pools, the physical storage spans multiple servers (and often locations), and the physical environment is typically owned and managed by a hosting company. These cloud storage providers are responsible for keeping the data available and accessible, and the physical environment protected and running. People and organizations buy or lease storage capacity from the providers to store end user, organization, or application data.

Cloud storage services may be accessed through a co-located cloud compute service, a web service application programming interface (API) or by applications that utilize the API, such as cloud desktop storage, a cloud storage gateway or Web-based content management systems. (source: Wikipedia)

Ok. That’s a mouthful. In other words, Cloud Storage “refers to saving data to an off-site storage system maintained by a third party. Instead of storing information to your computer’s hard drive or other local storage device, you save it to a remote database. The Internet provides the connection between your computer and the database.”

Hacker Proof Cloud Storage

Does it exist? Probably not. Just like secrets, keeping digital information from getting into mischievous hands is like pinky swearing. There is no fool-proof way. Ever tried to format, erase or delete photos from your memory card or your hard drive? Guess what. They still live there, way below the recesses of your storage device and can still be extracted using recovery software. Yup, even after you’ve formatted or reformatted (quick reformat and not full format) And that’s just local storage. Still very much within the scope of your control. But what about cyber storage? Does this mean that you shouldn’t use Cloud Storage at all?

Secure Your Online Data

People are paranoid about large-scale theft of personal information. Unknowingly, they post more than just the usual profile information required when joining a social or public website. (Check out this amazing mind reader.) Their entire lives are posted blow by blow on social media – voluntarily. But the operative word here is – voluntarily. Quite the opposite of theft, where someone takes away from someone against his or her will or permission.

There will always be risks. Whether online or offline. Once anything is uploaded and publicly shared, the risks should have been supposedly counted already. It can be stolen, shared without permission, downloaded, altered, wrongfully claimed, disputed, etc. It’s a reality. Of course, the expectations change when information is shared with restrictions.

People need to be fully aware of what they are sharing, to whom they are sharing it with, and where (websites, online storage, etc.) they share, post, or upload. Make sure to read and understand (someone said this is the biggest lie online) the terms of use of websites and note if there are any third party clauses that allow these websites to share, sell, or pool personal information to their suppliers or sponsors.

Use a strong password and don’t repeat the same password in different places. Consider a password manager. Use the two-step verification or two factor verification option if a website provides one. Do manual backup instead of automated backups. It doesn’t hurt to create your own self-policing practices to ensure that your rights to privacy or ownership rights are not violated.

5 Most Popular Page Builder Plugins Roundup

Drag and drop customizations via Page Builder plugins are quite popular because of the ease it provides in creating multiple layout configurations without messing with code. There are several page builders available in the WordPress market today. Here are some of the most popular ones:

Visual Composer

Visual Composer is #1 Best Selling drag and drop frontend and backend page builder with 70k+ websites already powered. This plugin offers drag and drop page building with an intuitive user interface. What makes Visual Composer convenient is its front end page building capabilities. Visual Composer allows you to choose from 40+ different page elements or use custom shortcodes. The plugin also allows you to design your pages in a responsive way. The developers offer lifetime updates free of charge and has lots of tutorials available to help you use the plugin. The capabilities of Visual Composer may also be extended with premium add ons like Templatera or Easy Tables. You will be able to take full control over your WordPress site, build any layout you can imagine with no programming knowledge required.

Live Composer

Live Composer is a front-end WordPress page builder plugin with 28+ modules packed with functionality and styling options that allow countless variations to be made easily and without any coding. Live Composer offers front end drag and drop page building capabilities to your themes. It is designed to turn any theme into a feature packed beast. Live Composer comes with 28+ modules with easy customize options for each. Each module can be adjusted for device specific options making sure your pages look great on tablets, smartphones and desktops/laptops. You also have the option to create your own modules for specific functionality. Live Composer comes with special post types like Projects, Galleries, Downloads, Testimonials, Staff and Partners and transferring what you do on one page to another is easy with Live Composer’s Templates system.

Awesome Builder

Awesome Builder is a WordPress Drag & Drop Page Builder and shortcodes generator that offers the best solution you need to build a modern web page in the easiest way ever. This plugin widgetizes your pages allowing you to drag and drop your widgets into any section of the page. No need to create new modules. You can use existing widgets on your website. You can also use 25+ widgets included with the plugin but it will work with any widget you have. The plugin also enables a responsive layout for your pages. Awesome builder supports animation for each widget you add. Awesome Builder supports full width, background color image and video support.

Parallax One Page Builder

Parallax One Page Builder enables you to create your own one page website in just a few minutes. With this plugin you can create unlimited landing page with more features options and unlimited sections each with parallax effects as you enable. The plugin also comes with gallery and portfolio capabilities included. The first section gives you 7 slide gallery you can use with images, color or YouTube video. Each section there after can have an image, color or YouTube video as background. Plugin employs custom SEO for improving your sites web search results.

Drag and Drop Shortcodes

Drag and Drop Shortcodes is a great WP plugin with intuitive drag&drop interface and lot of elements to choose from, like: Accordions, Stats Counter, Knobs, Alert Boxes, Animation Box, Price Boxes, Progress Bar, QR Code, Service Boxes, Tabs, Team Member, Map, PayPal Buttons, Member Only Content, Tooltip, YouTube, Vimeo and self hosted HTML5 video. Drag and Drop shortcodes offer convenient page building capabilities using a highly intuitive backend interface. The plugin comes with a lot of page elements including Video, Stats Counters, Progress Charts, etc. Draggable sections and column allows you to present content as you see fit. Animation options, parallax and video backgrounds help you enliven your content even on the most boring default themes. What makes this plugin even more special is that it allows you to create your own modules with shortcodes.

Happy Birthday WordPress!

WordPress celebrates its 11th year this May and it can only get better. It may be a bit more quiet than last year’s 10th year celebration but things have been equally if not more exciting than ever. Here are some interesting statistics you need to know about WordPress (.com and .org).

  • 11 Years
    It’s been 11 years since WordPress was first released – May 27, 2003 to be exact.
  • 22% Usage, 60% Market Share
    According to W3Techs.com, WordPress is used by 22.3% of ALL the websites, which translates to a content management system market share of 60.0%.
  • WordPress 3.9 – Downloaded 19.3 million times
    WordPress 3.9 which was released fairly recently has already been downloaded more than 19.3 million times (as of this writing).
  • 2,531 themes, 101,742,042 downloads
    – in the WordPress Theme repository alone with approximately more than 10,000 themes available in the marketplace.
  • More fun embed stats from partners and friends that their users have embedded WordPress short codes on their sites:
    Twitter – 32,978,750 (as of May 2014)
    YouTube – 12,933,230 (as of Apr 2014)
    Flickr – 14,952,725 (as of Apr 2014)
    Vimeo – 29,158 (as of May 2014)
  • WordPress localized in 140+ ways. Find your language here.

Happy Birthday, WordPress!

Web and WordPress News Roundup for April 2014

Hello spring, farewell winter. Time to get out of the house, grab a comfy chair, watch the snow melt and catch up on the most interesting news on the web today. Here are some of the most interesting posts and articles buzzing right now in the big www.

WordPress Music Themes April 2014

Music fan sites are a great way to bring together people who have a common interest in a specific musician, a music genre, bands, etc. If you are thinking of putting up a website for that type of audience, here are some of the latest music themes you can check out:

Dubstep – Premium Music WordPress Theme

Dubstep is a WordPress theme for bands, musicians, DJs, clubs and everyone involved in the music or entertainment business. This theme supports every post type that a music & entertainment theme would need such as: intuitive Events Management (ability to set date, time, venue, location, and map coordinates; provision for normal and recurring events, tickets support); Discography Management (ability to share your music with fans using either self hosted audio files using the powerful soundManager2 or embedded sounds from SoundCloud); Artists Management (display an infinite number of favorite artists, colleagues, or band members (their albums, tracks, or playlists) and categorize them easily; Media Management (share videos either self-hosted or from services like Youtube, Vimeo etc. and create endless interactive custom photo galleries from your events using templates or sliders).

SoundBlast – Music Band WordPress Theme

Sound Blast Premium WordPress Theme is a WooCommerce ready theme especially designed for bands and music websites. This easy to modify theme features include: Album + Track Management (options include Now Playing, Download, Play Only, and Buy Now), Slider Management, Event Management, Gallery Management, Sidebar Management, Powerful Theme Options + Page Builder, 2 pre-made color variations.

MusicVent – Premium Music & Event WordPress Theme

MUSICVENT Premium WordPress Theme is a modern, responsive, and a well-thought out HTML5 WordPress Theme for Music & Event related Personalities/Studios. The theme’s clean Lines & minimal design approach truly highlights the artist(s) and the work(s) showcased. Its unique design and streamlined navigation makes it easy for fans, music aficionados, potential producers, talent scouts, etc., to go through the website get the information needed and take the necessary action after. The 6 built-in page templates (Albums, Artists, Events, Gallery, Bloglist, Contact) are organized and give you or users everything that is needed. Transition and animation effects like black and white photos display their full colors when hovered over. It also includes 2 homepage layout options (fullscreen image slider and fullscreen video background) to choose from according to the audience you are targeting.

RockOn – Multipurpose Music WP Theme

RockOn! Premium WordPress Theme is a WooCommerce ready multipurpose music theme for singers, artists, music bands or musical events created using Twitter Bootstrap, with a responsive design which makes it a perfect fit for all devices. This theme includes features such as: Event Management using one of the best event management plugins – WP Event Manager, 100% responsive 3D Layer Slider, Sidebar Managerusing CrunchPress “CP” framework, WooCommerce Shop Catalog Grid OR Full Layout also Masonry (Filterable), and so many other features.

NOISE – Onepage DJs & Band WordPress Theme

NOISE Premium WordPress Theme is a cool, creative and modern theme perfect for musicians, DJs, bands and other music related professionals or businesses. Built with smooth and sleek CSS3 and AJAX animations including a unique spectrum analyzer to help you visualize music automatically on every single track. You can easily manage and display your artists, albums, audios, images, videos, events dates and sell your items (tickets etc.), allow users to rate music, and share instantly on their social networks. It also comes with 2 different players (SimplePlayer widget and Extended Player) to give users control over every single track played.

Music Club – Music/Band/Club/Party WordPress Theme

Music Club Premium WordPress Theme is the best WordPress theme for music, club, party, radio station, bands or even entertainment magazine. It comes with great features for music such as: a floating music player at the bottom of the page, a traditional boxed player for those who prefer something familiar, an Event post type that come with a ticket button with 5 tickets status, a Music Album feature which when clicked, automatically fetches all songs in an album to the floating player. Other outstanding features include a Page Builder, Revolution Slider, GoodLayers Importer, and other great music tools, to help you build a power music website users will truly enjoy.

Must Have Features in Choosing a WordPress Theme for your Website

WordPress theme trends come and go. Some popular features a while back have faded away while others went mainstream and have become basic and essential features integral to a WordPress theme. A lot of the WordPress themes in the marketplace today are feature-packed and sometimes it gets overwhelming to choose the perfect one. Website owners need to be able to sort through long menu of features, pull out those that are relevant to their own specific website needs and goals, just to make sure they don’t get an over bloated and slow-loading website. Here are some basic features to look for in selecting a WordPress theme to fit your website needs.

Flexibility and Ease of Use

User experience is a key factor in web design. WordPress themes must be flexible enough to adapt to the user’s needs and provide way for customization to be simple and easy. A popular feature nowadays is the drag and drop feature where layouts can be configured and reconfigured by simply dragging and dropping elements into specific areas. WordPress themes that include this feature already have a fan base as it makes customization convenient and friendly even for WordPress beginners.

Responsive (On or Off feature)

The emergence of mobile platforms in internet usage makes its users a population that shouldn’t be ignored. A lot of people think that mobile might eventually displace desktop as the dominant platform for internet access. In light of this, website owners need to consider WordPress themes that are 100% responsive enabling content to be presented efficiently on smartphones, tablets, and other mobile or handheld devices. Themes that include features such as menus especially designed for mobile devices, responsive sliders, and responsive images are also a plus factor. Some also prefer that they have control over whether they want the responsive feature turned on or off which means that WordPress themes that have this option will appeal to this type of web user.

Search Engine Optimization

It would be a pity for a site with amazing content to be left to obscurity because search engines can’t find it. According to Joost de Valk, creator of the popular SEO plugin Yoast,

“Out of the box, WordPress is a pretty well optimized system, and does a far better job at allowing every single page to be indexed than every other CMS I have used. But there are a few things you should do to make it a lot easier still to work with.”

WordPress themes that are built according to best code practices and are integrated with sound SEO measures will do well as far as search engine visibility and ranking are concerned.

Multi Media Handling Capabilities

Gone are the days where people are merely content reading stuff on the web. Today’s generation of internet users seek more interactive and media heavy content. Website users tend to lean towards WordPress themes that are flexible enough to handle all types of media formats (audio, video, images, etc). Support for self-hosted videos, Youtube, Vimeo and SoundCloud, and other third party multi media content hosts is always a plus as internet users today.

Animations, Parallax, Sliders, etc.

Some people detest sliders and other visual eye candy. Some don’t even think that it helps a site at all while some consider these visual effects necessary features in a website. When people get to your site, you want to ensure that they get enough interest to go through your content. The use of all these visual effects can go from cheesy to spectacular depending on how it is presented. Today’s media bombarded user can benefit from well-thought of and creative visual presentations that feed both the eyes and the mind.

Translation or Multi Lingual Ready

WordPress already powers more than 21% of the Internet and will continue to increase even as of this writing. This means that more non-English speaking users will be thrown in the mix of users and will need themes that can be translated into their own languages and with RTL (right to left provision). This segment of WordPress users will be more attracted to themes that are easier to adapt to their local audiences.

These features listed here may or may not be on the top of your list. If you do have some suggestions, feel free to leave us a comment and tell us why you think so. We’d love to hear from you.

WordPress Themes for Photographers – March 2014

Creating an online portfolio is no longer a challenge nowadays. There are hundreds of options for displaying photographs available to photographers today that give you that expensive professional look. Here are some of the latest WordPress photography themes you can use to show off your prized images:

PhotoReactive – Fullscreen Studio for WordPress

PhotoReactive Premium WordPress Theme is a full screen studio theme for WordPress that photographers will love. This premium theme gives photographers tons of creative options for them to showcase images and other multimedia content both on the homepage and also in the portfolio pages. Full screen slideshows options include touch swipe capability, captions (with or without), photo wall, YouTube and Vimeo videos, static image, and the popular Kenburns slideshow (with or without audio). This theme is also equipped with Ajax & normal portfolio showcases, WooCommerce functionality to help you set up your own photography shop and it is also WPML ready (includes .po .mo language files.)

Devendo Photography WordPress Theme

Devendo Premium WordPress Theme is a flat and modern portfolio theme suitable for photographers. This premium theme is built with Bootstrap 3, is 100% responsive and is also available in four color schemes that can be changed in the theme’s options panel. Key features include: smart overlay search function, integrated social sharing, responsive mega menus with Bootstrap grid inside dropdowns, full screen portfolio with direction aware hover effects, smooth scrolling AJAX-powered horizontal blog, among others.

Fidelity – Premium Photography WordPress Theme

Fidelity Premium WordPress Theme is a modern photography theme with a future-oriented design targeted primarily for photographers but can also be used by design agencies, architecture bureaus, etc. This premium theme takes a full advantage of the latest CSS3 hardware-accelerated transitions (with a fallback to jQuery animations) giving users incredible performance on diverse platforms like desktops, tablet PCs and smartphones. Some of the unique features include: the ability to set up narrow or full width page in a few clicks, the ability to show EXIF data in the portfolio posts, and the horizontal masonry style blog layout that gives you that high end magazine feel. You can also display unlimited slideshows and videos for your background.

The Gentleman – Photography & Portfolio Theme

The Gentleman WordPress Theme is a fully responsive multipurpose theme perfect for any photographer, designer, agency, or any business looking to show off their work. There are multiple homepage layouts, tons of portfolio styles to choose from, and a lot of other features allowing you to build your perfect photography/portfolio website. This theme includes features like: Price tables, team members, multiple blog layouts, preset flat and pattern styles, a powerful theme options panel, multiple sliders including the popular Revolution Slider, multiple portfolio options including the Magnific Responsive Lightbox, and so much more.

Camilla – Horizontal Fullscreen Photography Theme

Camilla Premium WordPress Theme is a modern, minimal, full screen horizontal canvas ideal for displaying your photographs the way you intended them to be seen. This theme’s minimalistic design shifts the focus to your work with the use of distraction-free full screen video-ready galleries . Some of this theme’s modern features include: one-page layout, horizontal scroll, vertical scroll sections in horizontal layout, and it is optimized for mobile devices with its swipe navigation feature for smartphones and tablets, etc.

WordPress Plugins For Video

Video is a powerful tool to draw people to your site. Today’s audience is so accustomed to visual stimulation that the use of video has become one of the fastest, if not the most effective, ways of communicating to a wider audience. Hence, it is already a necessity for websites to be multimedia friendly and capable of handling all types of multimedia content, especially videos.

Check out these WordPress video plugins you can use to create more visual interest to your website.

Advanced Responsive Video Embedder

This simple and lightweight plugin lets you embed videos from many providers with full responsive sizes via URL or Shortcode (clean and easy shortcode syntax). You can show videos as thumbnails and let them open in Colorbox. The Plugin has a set of customization options to embed the video exactly as you like which includes custom URL parameters. You also have options to make the videos as unobtrusive as possible to keep visitors on your site.

YouTube Plus

This plugin allows you to upload content to your YouTube account and easily embed content straight from your WordPress dashboard. Upload new content to YouTube, delete old content from your YouTube account, get other YouTube users videos and even track your YouTube analytics right from the WordPress dashboard. You can also delete content from your YouTube account right from the WordPress dashboard. No need to leave your blog to go remove videos from YouTube. The built in validation makes sure that only you can delete content from your YouTube account. Through the YouTube Plus analytics section you can track important YouTube analytic information for the 25 most recent uploaded videos. The analytics section comes with a fully interactive world map and tons of metric information displayed in tables.

Video Embed

This plugin is a smart and easy way to add responsive HTML5 Video gallery and Video player to your WordPress Site. The plugin adds a Video gallery tab to your admin menu, which allows you to enter Video Title and Video source items just as you would regular posts. Also added setting page “Smartvideo Settings” under “setting” menu to set the height and width of your video player.

Video Thumbnails

Video Thumbnails makes it easy to automatically display video thumbnails in your template. When you publish a post, this plugin will find the first video embedded and locate the thumbnail for you. Thumbnails can be saved to your media library and set as a featured image automatically. This plugin also supports custom post types and custom fields. Additional features include maximum image sizes, more powerful bulk scanning options, a customizable upload directory, and support for popular video services like YouTube, Vimeo, Vine, Dailymotion, Google Drive, etc.

JW Player for Flash & HTML5 Video

The JW Player WordPress Plugin enables you to embed Flash and HTML5 audio and video, plus RTMP and YouTube streams, on your site using JW Player 6. This plugin allows for easy customization and embedding of Flash and HTML5 video using the JW Player in your WordPress posts. It provides support for all of the JW Player 6 configuration options, including custom watermarks, HLS/RTMP streaming and VAST/VPAID advertising.