Specialty: Clean Business WordPress Theme

The main purpose of a business theme is to create awareness, generate interest, and convert casual visitors to engaged followers/clients/customers. For a business theme to be effective, it has to have the following elements:

  • Great SEO capabilities.
  • Great design recall.
  • Readable, well organized text and multimedia content.
  • Effective interactive feedback system.

WP Business Bundle just released Specialty, a responsive premium WordPress theme designed to present your business or your company in a clear and concise manner. Overall, the theme is clean, modern and generous with whitespace. It has a great, sizeable slider that can really grab attention of casual visitors. Visitors are given control over slider transitions which gives each slide the appropriate airtime based on visitor preference.

Content is definitely readable on this theme. Font size and spacing between text boxes are great, giving visitors an uncluttered, relaxed reading experience. Images are displayed in a clean, well organized portfolio grid style which can also be sorted according to category. There’s also the option to use a jQuery masonry layout for those who want that Pinterest look. Thumbnails are slightly bigger that typical portfolio pages giving visitors a better overview of the work. Pages containing detailed narratives include large images of the work. This theme can also handle video and it includes a large section where you can showcase a special video or image right on the homepage.

Specialty does have a responsive design giving visitors the chance to appreciate the site’s content on smartphones and tablets. Specialty includes a basic contact form, custom post types, an easy to use custom panel, and just the right amount of widgets and features to get your site up and running without much fuss.

More Features:

  • Import/Export Functionality for Theme Options
  • Seven Pre-Defined Color Schemes
  • Breadcrumb Navigation
  • Adjustable Footer Widget Area (1-4 Columns)
  • Custom Post Types: Slider | Portfolio |Testimonial
  • Engaging Portfolio Layout with jQuery Masonry
  • HTML5 Markup | CSS3 Effects

Specialty Premium WordPress Theme is part of a bundle of themes and business-tailored plugins at WP Business Bundle available starting from $79. This theme includes documentation, future updates. For an additional $9 per month, you also get the PSD files, XML files, and access to the theme’s support forum.

Join WP Business Bundle Now

17 Awesome Adobe air apps for designers

One fine day I was trying to fill in an important official form online on my Mozilla Firefox’s browser. After spending about half an hour I reached the last few questions of the form. One question there asked me to click a checkbox to answer but I could see no checkbox on the screen. After wasting a lot of time reading the instructions and every possible detail over and over again I asked for advice from my friends. One person told me that I should try to refill the form on Internet Explorer. I tried it and now the checkbox appeared and I successfully completed and submitted the form online.

The problem just described occurred because the form was designed to work especially for Internet Explorer. You see, designing an application for all systems is tedious as one has to tweak the runtime code again and again to make it compatible to work with different systems. Here is where Adobe AIR jumps in. If an internet application is designed using Adobe AIR then it will automatically work for all systems and browsers.

Technically speaking:

“Adobe AIR is a cross-operating system runtime that lets developers combine HTML, JavaScript, Adobe Flash and Flex technologies, and Action Script to deploy rich Internet applications (RIAs) on a broad range of devices including desktop computers, netbooks, tablets, smartphones, and TVs. AIR allows developers to use familiar tools such as Adobe Dreamweaver®, Flash Builder®, Flash Catalyst®, Flash Professional, or any text editor to build their applications and easily deliver a single application installer that works across operating systems.” – Adobe’s website.

Adobe AIR has a wide array of apps that can help designers design better applications. Below I have selected 17 of them.

(more…)


Portfolio WordPress Themes 2013: Trends

Portfolio themes have always been highly influenced by the technical platforms the content is viewed on. Among the different theme categories, portfolios are probably the quickest to reflect new technological capabilities available. It is just fitting to consider what’s up around the corner at the end of 2012 as far as the Internet is concerned and how this will affect portfolio themes.

The main internet trend for 2013 and 2014 is the main streaming of mobile as an internet access device. It is strongly believed that smartphones and tablets will overtake desktops as the access device of choice. A lot of the conversions are expected to happen in developing countries where 3g is still the norm. A simple observation is to check what devices internet users use to upload content. More often than not it is through a handheld device, an iPhone, Android, or smartphone. To the user, it is all about convenience and accessibility. Designers and developers need to take note of this and need to consider creating themes that can handle images and multimedia content under these constraints.

The mobile effort should be done without sacrificing an emerging and equally important 4g LTE market. Designers should be cognizant of a significant growth of mobile and desktop users subscribing to internet connections much faster than a couple of years ago. Thus the access of devices to websites must be smart enough to be able to meet the seemingly opposite needs of these market segments. In a way, it is an expansion of responsive design into the backend of the website.

The emergence of new display technology such as Retina would be something to consider. Designers must be able to take multimedia content generated from any device and exploit the full capabilities of these next generation displays. Again, this should also be done in tandem with expected rapid growth in low capability areas.

Social media integration can not take a back burner as people are finding more and more ways to use this technology. Developers should take notice of the capabilities of Instagram or Pinterest and figure out how to incorporate such features into their themes. Their popularity is an indicator of sorts as to what people are viewing and how they are viewing it. It would be a pity to have a very beautiful portfolio website with very little traffic and only a handful of people enjoying it. Lastly, there is still much room to develop seamless integration with different resources available on the cloud – more exploration on how this can be utilized, maximized, and integrated into the ultimate WordPress portfolio theme.

We can’t wait to see what will emerge in 2013. Exciting times up ahead!


Popular WordPress Plugins from CodeCanyon

Plugins are becoming more and more a necessity in putting up a website. These little programs significantly augment the capabilities of themes to produce more robust and highly functional awesome websites. Here are some plugins you may find very useful for your site:

UberMenu WordPress Mega Menu Plugin

Are you tired of ordinary menus that come with your purchased themes? No worries. Ubermenu is a plugin designed to enhance existing plugin capabilities of any theme. This plugin turns your theme’s menu into flyouts or mega menus. Defining the hierarchy of menu items is as easy as dragging and dropping your options. Flyouts are easily created by ordering and indenting menu options. Mega menus can be created easily starting with a tick in the mega menu options. The rest of the steps are relatively simple. This powerful plugin is fully responsive, ensuring your menus are optimized and will look great on mobile devices.

LayerSlider WP – The WordPress Parallax Slider

If you want to do away with flat boring slideshows, Layerslider is a must-have plugin for you. With Layerslider, you can display slides made up of your images layered together for a more stunning 3d look. It’s not surprising that your slides will look like an elegant pop-up book page. Animation of each slide component may be configured and controlled to create dramatic transitions. This plugin is also responsive and SEO friendly.

Slider PRO – WordPress Premium Slider Plugin

Creative professionals constantly seek unique and interesting ways to display their creative works before an audience. These professional artists tend to be more meticulous and demanding of portfolio themes that will be used to display their portfolio on their websites. Slider PRO is an amazing plugin that gives web designers a myriad of slider options like transitions, effects, skins and so much more. This plugin can really turn ordinary sites into powerful portfolio websites for creative professionals.

JackBox – Responsive Lightbox – WordPress Plugin

Here’s another plugin for creative professionals. JackBox – Responsive Lightbox – WordPress Plugin is a neat plugin that allows you to create that lightbox effect even on mobile devices and smartphones. Portfolio or image and video rich sites can take advantage of this plugin to keep their desktop presentations consistent even in mobile format.

Foobar WordPress Notification Bars

This special plugin allows you to create notification bars on your site. You can flash reminders to visitors with a notification bar at the top of the web page to highlight important announcements or information. This can also be used as a source for additional monetization opportunities particularly for websites with themes that don’t have any space for ad widgets. FooBars also allows you to display your social media buttons so visitors can contact you in the social web.

Check out these plugins and give your website that extra edge from the rest. Visit Codecanyon for more WordPress plugins.


Breaking the WordPress Language Barrier

“The Miracle Worker” is an inspiring true story based on the life of the young Helen Keller, blind and deaf since infancy, and her gifted teacher Miss Anne Sullivan. The film revolves around these two strong willed characters and the battle to overcome the obstacles that prevent Helen’s ability to communicate. Because of the strong and yet loving persistence of Miss Sullivan, Helen overcame. The language and communication barrier broke and Helen learned how to speak. How did it happen?

The “miracle” in The Miracle Worker occurs when Sullivan and Keller are at the water pump refilling a pitcher. It is at this moment that Keller makes the intellectual connection between the word Sullivan spells (using sign language) into her hand and the tangible substance splashing from the pump. Keller demonstrates her understanding by miraculously whispering “wah-wah”, the baby talk or gibberish equivalent of “water”.
source: Wikipedia

Many of us can probably relate to the struggle of making that “intellectual connection” between words and concepts especially when learning a new or unfamiliar language. Learning a new language requires an investment of time and effort. A steep price but the fruits of which is that “Aha!” moment when comprehension finally sets in and the satisfaction of knowing that the intellect and understanding have miraculously met.

For many, trying to learn the language of WordPress is a daunting thing. For the average person, it is indeed a struggle but, the good news is, it is not impossible. So what language exactly are we trying to understand?

HTML – The language of the web

Going back to our previous definition of HTML, we said that HTML, or Hypertext Markup Language, is the W3C standard language with which all web pages are built. It is the native language, the mother tongue of all other web languages – the building block from which all other web languages are built. Once we understand what it’s for, how to read it and write it, the easier it will be to understand everything else.

Let’s break it down a little bit more. The book HTML5- 24 Hour Trainer by Joseph Lowery writes:

The Internet, or World Wide Web, is essentially a network of computers. Browsers, like Internet Explorer, Firefox, or Safari, are computer programs that display web pages, which, in turn, are written in HTML. So, at its heart, HTML is the language of the Web.

As noted, HTML is an abbreviation for HyperText Markup Language. HyperText is text presented on one electronic device – whether it’s a computer, smartphone, or something else — that is connected, via a link, to other text, which could be located elsewhere in the same document, on a different page in the same website, or on an entirely different site. HyperText is perhaps the defining essence of the Internet: the ability to link from one web page to another, thus creating a web of information.

A simple hypertext system that connects raw textual content pretty much describes the earliest Internet systems. So how did we get to the rich multimedia experience that makes up much of the web today? That’s where the second half of the HTML abbreviation, Markup Language comes into play. The Markup Language part of HTML takes plain text with additional codes or tags and turns raw text into easily readable text on other electronic devices.

Lesson. Read and Write.

Here’s an example of HTML in action. Let’s say we want to send this block of text to be displayed on different browsers and it will be viewed on different devices:

ACT I. PROLOGUE.Two households, both alike in dignity In fair Verona, where we lay our scene,From ancient grudge break to new mutiny,Where civil blood makes civil hands unclean.From forth the fatal loins of these two foes A pair of star-cross’d lovers take their life; Whose misadventured piteous overthrows Do with their death bury their parents’ strife. The fearful passage of their death-mark’d love, And the continuance of their parents’ rage, Which, but their children’s end, nought could remove, Is now the two hours’ traffic of our stage; The which if you with patient ears attend, What here shall miss, our toil shall strive to mend. SCENE I. Verona. A public place.

Although all the information you need to convey is contained here, it’s a struggle to understand the meaning because it’s a big block of plain text. It would make a lot more sense if we were able to MARK IT UP in some way to indicate structure as well as communicate content. How about if we break it up into paragraphs using symbols, like this:

<p>ACT I.<p>

<p>PROLOGUE.<p>

<p>Two households, both alike in dignity In fair Verona, where we lay our scene, From ancient grudge break to new mutiny, Where civil blood makes civil hands unclean.<p>

<p>From forth the fatal loins of these two foes A pair of star-cross’d lovers take their life; Whose misadventured piteous overthrows Do with their death bury their parents’ strife.<p>

<p>The fearful passage of their death-mark’d love, And the continuance of their parents’ rage, Which, but their children’s end, nought could remove, Is now the two hours’ traffic of our stage; The which if you with patient ears attend, What here shall miss, our toil shall strive to mend.<p>

<p>SCENE I.<p>

<p>Verona. A public place.<p>

One symbol, <p>, shows where the paragraph starts and another, similar symbol, <p>, shows where it ends. Overall, it’s better and more readable, right? The problem is that everything is still on one level. Perhaps we can show the difference between a heading and a paragraph of text by using different symbols, such as an <h> for a heading and a <p> for a paragraph:

<h>ACT I.<h>

<h>PROLOGUE.<h>

<p>Two households, both alike in dignity In fair Verona, where we lay our scene, From ancient grudge break to new mutiny, Where civil blood makes civil hands unclean.<p>

Getting better, but are all headings the same? How about if we indicate the most important heading with the number 1 and a less important heading with a 2, like this:

<h1>ACT I.<h1>
<h2>PROLOGUE.<h2>

Now when a computer program, like a browser (IE, Firefox, Safari), renders this marked-up text, it strips out the MARKUP SYMBOLS (called tags in HTML) and shows the text with the appropriate styling.

ACT I.

PROLOGUE.

Two households, both alike in dignity In fair Verona, where we lay our scene, From ancient grudge break to new mutiny, Where civil blood makes civil hands unclean.

Is it starting to make a little bit more sense now? Did something break? Hopefully, a light bulb switch turned on or something clicked in your head and you’ve found your “Aha!” moment. If you have, you will start looking at html code differently. You can try reading and writing and even try to slowly interpret what all the gobbledygook means. If you haven’t figured it out yet, you can go back to the lesson, find your own text block and practice using the markup symbols we used.

More next week!


eCommerce WordPress Themes 2013: Trends

eCommerce has been around since the late 1990s and has been a steadily growing phenomenon over the last few years. As the Internet continues to grow in coverage and in technology, so will the number of consumers who utilize eCommerce tools as their main means of purchasing goods and services over the Internet. In a recent marketing study commissioned by Google, it was found out that 80% of shoppers today do preliminary research online before they actually do their purchase. In light of the rising dominance of eCommerce, here are some trends to watch out for in the next 12 months:

1. Mobile

In a previous article we mentioned that 2013 is likely the year mobile devices will take over. An analysis of 35000 Shopify stores predicts that 1 out of 4 eShoppers this Christmas will do so from a mobile device and this will grow to 43% next year. With 5 Billion mobile phone subscribers expected to convert to smartphones and other handheld devices, developers need to pay attention to truly responsive design with the use of flexible images. Developer also need to put focus on eCommerce engine optimizations for 3G networks found in developing countries where the bulk of smartphone conversions are expected to happen.

2. Shopify

Providers specializing in eCommerce infrastructure are gaining headway. One of the leaders is Shopify, providing its users with easily customizable and highly functional hosted web stores. For a monthly fee starting from $29, one can enjoy estore services without much hassle. WordPress theme developers need to deliver powerful themes with great eCommerce functionalities that are easy to use and available to the WordPress market at a competitive price.

3. Social Media and Viral Marketing

We cannot neglect the way social media has shaped the way people interact and experience the web. Facebook, Twitter and Youtube have taken traditional word of mouth marketing to the next level enabling the emergence of the viral marketing phenomenon. With the continued popularity of Pinterest, Google+, and the recent premium ad services on Facebook, shoppers can easily share and appreciate product details as never before. Product features and price comparisons can be shared to thousands of consumers all in a matter of seconds. New WordPress eCommerce themes should be integrated with various social media tools as well as simple and easy to understand statistics and analytics tools that can provide usage information and statistical data as to how their businesses are doing in light of their social media efforts.

4. Google Shopping

Google has just completed converting Google shopping into a fully paid listing service of products and services. This means only stores who subscribe to Google’s pay per conversion scheme get in the list. WordPress eCommerce themes should be able to support various shopping and payment options while taking note of client demands to integrate the Google shopping system into their websites. Developers must be able to figure out how to generate price comparisons using regular Google search results and integrate these as they design and develop their WordPress themes.

eCommerce has a bright future ahead as the shopping experience becomes more and more digital. WordPress authors and developers have the unique opportunity to create the themes that addresses these developing trends that will make website owners choose WordPress as the eCommerce CMS of choice.


Nimble Theme by Elegant Themes

Nimble Premium WordPress Theme is a well balanced theme in a lot of aspects. The theme’s demo displays a combination of colors that is pleasing and attractive to the eyes. Its styling is bold but still effectively leaves makes clever use of white space giving the eyes a place to rest strategically. The overall design is balanced and looks beautiful on large monitors as well as on smartphone displays. It is indeed aptly called “Nimble” as it is flexible enough to adapt to various types of websites.

Nimble’s homepage is deliberately section giving it that clearly defined look. Each section has its own color scheme, effectively transitioning users from one section to the next as they scroll through the page. The top section contains a beautiful, full width slider for showcasing attention grabbing works and taglines. Clicking on a slide takes you to a page that contains details of the featured work or post. This section transitions into another section which can be used to give a bird’s eye view introduction about important information such as the company, mission, vision, product/service summaries or other types of information. This is further enhanced by call to action buttons at the bottom of the boxes that take you to pages where you find more exhaustive descriptions. There is also a section that can be used for special quotes, taglines or announcements. The next sections can be configured to contain recent news and updates, recent blog posts, recent portfolio additions, and even a price table to complete the whole layout. All these customizations can be easily handled via the ePanel Theme Options feature included in all Elegant Themes WordPress themes.

Nimble’s responsive design is quick and impressive. Images and content quickly resize to the width of your browser or the screen size of your handheld device. This means that your visitors can expect a pleasant browsing experience all the time.

More Features:

  • Responsive design
  • ePanel Theme Options
  • Large collection of shortcodes
  • Premade Page Templates
  • Perpetual Updates
  • Secure and Valid Code
  • Browser Compatibility
  • Complete Localization
  • Five Unique Colors
  • Unparalleled Support

Nimble Premium WordPress Theme includes top-notch tech support provided by Elegant themes’ support staff to help you setup your site and get it running in no time.

Nimble Theme: $39 | Demo & Download

WordPress Theme Marketplaces 2013: Trends

A good way to spot emerging trends in the WordPress themes market would be to look at the behaviour of theme marketplaces like Themeforest, Mojo Themes and other boutique WordPress marketplaces. Here are some of our observations of what is currently ongoing and our take on what is to be:

Themeforest – The WordPress Marketplace Giant

With about 2500 themes in its inventory, Themeforest is probably the largest theme marketplace there is. Collis Ta’eed, founder of Envato which runs Themeforest, observed that the main trends on theme sales for 2012 have been: responsive, e-commerce and app themes (themes that have app like functionalities).

These trends are indeed reflective of trends observed by developers in the industry. With mobile platforms taking their place as the new mainstream it is just fitting to find responsive themes becoming more of a necessity rather than a trend.

The introduction of Jigoshop and WooCommerce plugins are making people realize the viability of turning WordPress themes into robust e-commerce solutions.

Specialized app themes will remain and will continue to flourish because of the specific niches they service. These niche WordPress app themes will continue to evolve as the themes market matures.

Mojo-themes and other WordPress Boutique shops

A look at the top 10 sellers on Mojo Themes similarly shows 4/10 themes are already responsive indicating that the trend towards mobile friendly themes is indeed a phenomenon. Their top selling theme is an e-commerce theme validating the emergence of WordPress as an e-commerce solution. The rest of the themes are multi-purpose or portfolio themes which target professionals, small or medium scale businesses and corporations.

Boutique theme shops and clubs such as StudioPress, Thematic, Press75, iThemes, WooThemes, Templatic and many others continue to thrive with their own loyal following.

Outlook for 2013

Major and minor WordPress theme marketplace vendors are experiencing the trends towards responsive themes and e-commerce. The question is how will these trends influence these marketplaces as they prepare for 2013 and beyond?

It is our opinion that responsive themes will continue to be in high demand as the transition to mobile platforms is still ongoing. About 6.1B mobile subscriptions are still yet to convert to internet ready smartphone subscriptions. The recent introduction of WooCommerce and Jigoshop indicates that the market is also only in the early stages of adaptation and mainstreaming of this technology. 2013 will be a year for continued acceptance as more sites exploit the democratization of e-commerce with these two plugins. Perhaps more eCommerce plugins will be introduced into the market and WordPress users will have more options and solutions to choose from.With a big year ahead for responsive themes and e-commerce, developers now have to bid for the best products to serve these markets as well as look at what lies ahead in 2014.

As ThemeForest continues its commitment to evolve and improve its review standards on what WordPress themes are made available in the marketplace we can expect higher quality WordPress themes that will satisfy even the strictest Code gurus out there. The renewed commitment to become more involved in the WordPress community is also a welcome move that will surely benefit us all.


Responsive WordPress Themes 2013: Trends

For decades web design has always been centered around the desktop. We’ve always created our themes with the assumption of a user sitting in front of a desktop with high speed internet connection and using the most powerful web browsers available. The advent of mobile platforms have forced us to rethink this paradigm and we have had remarkable progress in creating themes that work on both desktop and mobile platforms. A few years ago, it was predicted that mobile devices will overtake desktops as the dominant Internet access device. With this continued trend to towards mobile computing, are we really prepared to respond to this technology inflection point?

The necessity for asking this question comes with the realization that a lot of design practitioners still follow a graceful degradation doctrine of design. We develop a top of the line theme version designed for the most powerful infrastructure users may have and allow the theme’s functionalities to disable when weaker systems are encountered. We have done this effectively with the use of fluid grids, flexible images/elements and media queries. However, if iOS and Android devices become the new mainstream, shouldn’t our themes be designed primarily for these devices and allowed to progressively enhance when more generous systems are encountered?

The point we are putting forth is this: 2013 will likely be the year mobile devices take over. The challenge for us is to create our themes for this new environment. The next question: “Among mobile devices what should our base platform be?” Based on the latest mobile internet trend numbers, tablets, particularly the iPad, are now coming to the forefront. Smart phones are still on the early stages of growth with a lot of mobile subscribers anticipated to convert in the next couple of years. The growth of the mobile internet is driven by emerging markets led by China, India, Indonesia, Philippines and Nigeria. As such, upcoming themes should be optimized with iPad sized tablets in mind, comprehending how the site will load in light of 3G infrastructure still being mainstreamed in global markets. These designs should be light on cache on these memory limited devices. Features for high performance desktop systems should not in anyway be downloaded to mobile devices but should remain in the cloud to be activated only when the appropriate device is detected.

So what comes next? What do we look forward to beyond 2013? We still have about 5B mobile phone users anticipated to convert to smartphones. By then, our designs will have to be for the small screen. For now, our general trend is “miniaturization” of the desktop. Quite appropriate for a world that is becoming smaller and smaller everyday.