Photography WordPress Themes Roundup for April 2013

Here are a few of our current picks for awesome photography themes for 2013:

Modelish

Modelish is a unique modern HTML5+LESS fully responsive WordPress theme for presenting artwork or photography. This full-width photography/portfolio styled theme is also versatile enough to be used for any type of business as well. The stylish, yet clean and professional design is optimized with mobile first techniques and retina display support. Add some style and modern flair to your website with its customizable system that makes it easy to adapt to your favorite colors, fonts and style preferences.

Keres Full Screen Photography Theme

Keres is a cool fullscreen responsive WordPress theme built for a photography or portfolio website. It comes with many cool features like multiple slideshows (fullscreen Slideshow, Ken Burns Slideshow), a unique Image Flow Gallery, Skin manager, fullscreen Contact Map, fullscreen Youtube and Vimeo Video. This theme includes customizable elements (color, font, background image) with 50+ advanced shortcodes and a Shortcode Generator support to create the portfolio style you really want.

Photojax Minimalist Ajax Photography Portfolio

Photojax is a clean and minimal, grid styled WordPress photography theme. This sleek and modern theme features two color skins, beautiful galleries using the premium Royal Slider plugin ($20 value), an audio player, and a minimal blog (all you’ll need for a great photography portfolio). Although designed for photographers it can be a great theme for graphic designers, architects, and anyone else with an image based portfolio.

Sniper Premium Photography

Sniper is a sleek and powerful premium responsive + liquid WordPress theme built for photographers, creative agencies or portfolio website. All elements of this theme are liquid which makes it ideal for smartphone and mobile devices. This modern WordPress theme’s dynamic navigation system makes it fun and interesting to explore your website – from dropdown menus to toggled pages, everything is full of surprises.

Smarald

Smarald is an incredibly unique, highly interactive, retina ready, responsive WordPress Portfolio theme, suitable for all sorts of creatives, agencies and even blogs. Whether you want to showcase your work in a beautiful way, share your articles with your readers, or just to have a great interactive website for your agency, this premium theme is the perfect solution for you.

20 Helpful Photoshop Tutorials in Making Buttons and Badges

In this article we are going to showcase some tutorials to create buttons and badges in Photoshop, which really help you to improve your website designing skills. This post will teach you to create your own buttons and badges for your website. We list 20 Helpful Photoshop Tutorials that teach you making Buttons and Badges with ease.

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The Panda Algorithm and Your Website


Kicked, slapped, penalized, pooped on – who would have thought that something as gentle as a panda could be so violent. In truth, Google Panda, the much dreaded update was actually named after one of Google’s engineers, Navneet Panda, the man who developed the technology behind the algorithm that has put everyone – SEO professionals, webmasters, and website owners alike, on their toes.

One Search Engine to Rule Them All

Many SEO people get flustered and panicky and a lot of them shake in their boots whenever a Google update looms on the horizon. That’s how much Google affects SEO professionals and webmasters. But believe it or not, there was a time when Google was just one of the many search engine players out there. How many of you remember Lycos, AltaVista, Ask Jeeves, or MSN Search? Some of the older ones that you may be familiar with have already become inactive but a few others are still very much around like Baidu, Yandex, AOL Search, and the rebranded Yahoo! Search powered by Bing, the product of a deal between Yahoo and Microsoft. Check out this timeline on Wikipedia to see the rest of the search engines.

It was around 2000 when Google’s search engine rose to the top of the heap with its efficient, relevant, and lightning speed search results largely due to its patented algorithm called Pagerank. This iterative algorithm ranks web pages based on the number and PageRank of other web sites and pages that link there, on the premise that good or desirable pages are linked to more than others. Today, Google Search is the most used search engine indexing billions of pages and processing several billion queries each day leading the core search market in January 2013, according to Comscore, with a 67% market share. No wonder SEOs tremble. Of course, you could try other browsers like Bing and join the SEO Wars watercooler discussion between Google and Bing and add your two cents worth.

The Goal of Search

Larry Page, co-founder and Google CEO, once described the “perfect search engine” as something that “understands exactly what you mean and gives you back exactly what you want.” “…our goal is to make it as easy as possible for you to find the information you need and get the things you need to do done.”

The relevance of the search results that a search engine returns dictates how useful it is to its users. Google Web Search, one of the many Google products and not to be mistaken with Google, Inc., a web search engine or a software code designed to search for information on the Internet has proven to be the most relevant search engine out there. By web crawling, indexing, searching, and returning authoritative results as seen in Search Engine Result Pages or SERPs, it has risen to the top of its game. Google crawls through millions of web pages for a particular word or phrase queried to provide the most relevant or popular results first and in what order or ranking the results should be shown in the SERPs. Of course, the most coveted spot is the top result on the first page. It’s the goal of every website owner. That’s also the reason why SEO exists.

The Business of Search

Businesses and even individuals invest heavily in SEO just to improve their rankings hoping to land in the first few pages of Google’s Search Engine Results Page. Black hat, grey hat, white hat – you name it – it’s all been tried in the quest for that number one spot on Google. Why do people want to top Google’s SERP? Studies show that users spend more time on the number one website imputing a level of authority and credibility to it, knowingly or unknowingly. This translates into higher click thru rate which translates into higher traffic, which further translates into higher income potential, especially if you are an eCommerce website. There is money in search thus the need for SEO in business. Enter the SEO professional.

The Race to the Top – Gaming the System

The race to the top of Google’s results page has become critical to many businesses to the extent that many have resorted to tactics and tricks to game Google’s search algorithm. There are many highly reputable SEO firms that follow Google’s best practices for Search Engine Optimization. Unfortunately, there have been a lot and there still are many who abuse the system to try to get ahead of the rest. Whatever color you want to call these techniques used to manipulate the search engine results, redirect users to false links or shortchange users on real content, the results are definitely short term and the risk of being penalized hangs like a guillotine waiting to drop on your head.

Google’s Response

Google Panda rolled out in February 2011 cracking down on: websites with thin, duplicate content, spammy sites, sites with excessive linking, parked pages filled with ads or keywords and no real content, content farms, and sites, generally in violation of Google’s Best Practices guidelines. Consequently, a lot of websites plunged from their top positions and even after two years since the update, several of them have yet to recover. These sites that got hit suffered loss of traffic, loss of income, and a whole lot more. Legitimate sites also suffered a lot of collateral damage much like those who got hit by Hurricane Sandy. The latest Panda update to hit happened in January 2013.
Embracing the Mighty Panda?

Obviously, these changes have shaken what is shakeable in order for the unshakeable to remain. As more and more people are bringing their businesses online, this means more websites will be created and the virtual highway will definitely be clogged with cyber traffic sooner than we think. The mobile web is already bursting at the seams with billions of people accessing the web through their handheld devices.The question is, is your site ready for all that traffic? will they find you or have you been stricken off the radar already? Out of sight and out of mind.

Google’s mission is to organize the world’s information and make it universally accessible and useful.

Although it is not the only search engine out there, Google currently dominates the search engine market. As a company, its goals, objectives, and activities will always be in pursuit and in line with their corporate mission. Knowing this, their updates to improve and innovate their products and services will always be part of the landscape and shouldn’t surprise anyone anymore. A Panda, a Penguin, a Poodle, or any update using any name is to be expected. The algorithms and the parameters may change but the push towards fulfilling their corporate vision remains. Who says you have to live up to Google’s standards? You don’t actually have to. There ARE other search engines out there. If, however, you decide to stay, then the best thing that you can probably do for your website is to “think like Google” to know and anticipate what Google wants.

How to Think Like Google

The answer is not a secret and it is actually quite easy to find. Google lists ten things that they believe in as a company. You may or may not agree with all of them and your methodologies and policies may differ from theirs. But, you can probably focus on three major areas you have in common in which, whether you like or not, Google affects and has a “say” in. These areas include:

  • The content on your website
  • The internal linking structure of your site.
  • The “user experience” on your site.

Creating a high-quality site that complies with the best web practices guidelines will benefit your website and more importantly, your users, in the long-term. As Google integrates more evaluations by real live users into their iterations, actual user experience will bear much weight as your website is evaluated. Users who enjoy your content and the overall experience of interacting with your website are your best weapons to help spread the word about you and help you rise to that most coveted top spot of Google’s search engine results page.

Simple SEO Tips for Startups

Hello World! That’s the first thing that greets you see when you start a new website. You’ve successfully created your first post and you’re ready to fill it up with more content but you are probably wondering if anyone at all will get to read what you have written.

Here are some simple Google-approved SEO tips for Startups:

To WWW or not

  • use a 301 to consolidate indexing signals because it is a permanent redirect and signals to search engines to transfer all the indexed properties from your non-preferred (www) to your preferred version (non-www) or vice-versa

Verify ownership in Google’s Webmaster tools

  • enable email forwarding to receive critical messages from Google in case of hacking, malware, or crawling issues

Domain background check

  • check for previous ownership (spammers), unwanted keywords and index results – inform Google for any penalties or reconsideration requests

Use the Fetch as Googlebot Webmaster Tool

  • to tell Google to crawl and submit the url to index making it available to searchers even faster.

Include Analytics Code to gather data

  • see which pages are popular and which are not

Site Design Strategy and ideas

  • utility
  • navigation
  • focus

Define your conversion or call to action

  • what you want your visitors to do
  • newsletter signup
  • contact you for a business lead
  • buy
  • try
  • share

Smart copy

  • Include query terms normally or commonly used to find your products.

Every page should be unique

  • unique topic
  • unique title
  • unique meta description
  • for non-dynamic sites – keywords in the filename (lowercase and hyphen separated)
  • descriptive anchor text for every link

Page load time or speed

  • the longer the page loads the more likely the user will leave the site
  • customer acceptability for ecommerce sites = 2 seconds
  • Google = under half a second
  • Ranking – find your audiences and interact with them
  • provide an awesome product or service
  • natural links
  • +1s
  • likes
  • follows
  • shares

Social Media Marketing

For more information and tips, check out the GoogleWebmasterhelp video on YouTube. For those who want to know how to do this, WPMU.org has a quick and easy tutorial on how get started using Google Webmaster Tools for WordPress.

Finding and Establishing your own Niche WordPress “Channel”

The recently held digital marketing conference Traffic and Conversion Summit 2013 was an eye opener to many. Many of the topics discussed were cutting edge and one of the main buzz words that came out of the conference was “channelization”.

The Channelization of Everything

What do we mean when we say “channelization”? Here’s an interesting way to look at it.

Rivers come in lots of different shapes and sizes, but they all have some things in common. All rivers and streams start at some high point. The high point can be a mountain, hill or other elevated area. Water from some source like a spring, snowmelt or a lake starts at this high point and begins to flow down to lower points. As the water flows down, it may pick up more water from other small streams, springs or or from rain or snow melt. These streams may slowly join together to form a larger stream or river. Small rivers and streams may join together to become larger rivers. Eventually all this water from rivers and streams will run into the ocean or an inland body of water like a lake.

River engineering is the process of planned human intervention in the course, characteristics or flow of a river with the intention of producing some defined benefit. People have intervened in the natural course and behaviour of rivers since before recorded history – to manage the water resources, to protect against flooding or to make passage along or across rivers easier.

Channelization of a stream may be undertaken for several reasons. One is to make a stream more suitable for navigation or for navigation by larger vessels with deep draughts. Another is to restrict water to a certain area of a stream’s natural bottom lands so that the bulk of such lands can be made available for agriculture. A third reason is flood control, with the idea of giving a stream a sufficiently large and deep channel so that flooding beyond those limits will be minimal or nonexistent, at least on a routine basis.
(source: Wikipedia)

In today’s digital market, how then, does this concept apply to finding or even creating your own niche WordPress stream or channel?

Let’s take a look:

Product distribution (or place) is one of the four elements of the marketing mix. Distribution is the process of making a product or service available for use or consumption by a consumer or business user, using direct means, or using indirect means with intermediaries. The other three parts of the marketing mix are product, pricing, and promotion. Distribution of products takes place by means of channels. Channels are sets of interdependent organisations (called intermediaries) involved in making the product available for consumption.

Today’s digital economy is shifting towards “channelization” – the way products are made available for public consumption. Because of the way business is evolving, what worked years ago may no longer work today. What was effective yesterday may already be obsolete today. Interestingly enough, starting your own business and distributing your own products has never been easier. However, the challenge of independent business owners or new players in the eCommerce arena is being discovered and being able to establish their own loyal market base. Creating your own stream or river from scratch is like pushing a boulder uphill everyday. This is where the shifting or the channelization occurs.

Today, the traditional trader can start off his business by taking advantage of these established “high starting points of distribution” like Amazon or Ebay, plug in to their channel, utilize their structure and distribution network to launch or introduce a new product or project.These powerful distribution channels have significant traffic and extensive networking connections to give your business a boost in the right direction. Once the channel is strong enough and the customer base is established, the business owner can spin off and establish his own business base according to his own terms. On the other hand, DIY-ers and boutique type businesses can create their own online stores in niche channels like Etsy. Other types of businesses can use other distribution channels such as KickStarter, AngelList, CafePress or Barkbox. How to get started? All it takes is to register.

What about digital goods such as WordPress Themes, Plugins and other types of digital products? New players in the WordPress themes business have found opportunities to introduce themselves and pool their work portfolio through established WordPress marketplaces or “channels” like ThemeForest with very little startup capital. The key, really, is to draw a loyal crowd or “traffic”, establish connections, and service them so that their conversion as long-term customers or customers for life will be cemented.

Bottomline, in today’s digital economy, having a good product is great, knowing your distribution channels is better, but having a good product + distributing thru the right channels + creating the media (email lists of customers) = the best starting point for you to build your own niche business and your brand.

25 Basic Adobe Lightroom Tutorials for Learners

The phrase “photo editing” has become synonymous with “Adobe Photoshop”. Photoshop is the industry leader when it comes to editing images. But one drawback of Photoshop is that a designer needs a good amount of coaching before he can use Photoshop properly. A coaching center near my house promises to teach Photoshop in 2 months to the layman. Not everybody will be willing to invest two months to learn a photo editing software, especially when one does not intend to choose photo designing as a career.

Understanding this problem, Adobe has designed another software named Adobe Lightroom to help even the general public to easily edit images. To quote Adobe’s website – “Lightroom includes all the tools you need for most digital photography tasks in one intuitive solution. Lightroom helps photographers work faster and more efficiently with one image, a set of images, or a large image library.”

When I stated that Lightroom can be used for the general public I don’t mean that one can begin using it merely after installing it. Obviously you need to have some guidance to use the software properly. Therefore, in this blog post, I have collected a list of 25 excellent tutorials on how to use Lightroom properly and get desired results.

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Harmony Theme from Elegant Themes is LIVE

On Nov 29, Elegant Themes officially released Harmony, a versatile premium WordPress theme designed for musicians and bands. Its key features are its custom audio player for sampling music tracks, event manager features and eCommerce functionality. Visitors can listen to the band’s music, purchase concert tickets via the band’s ticket vendor of choice and purchase music/merchandise through the theme’s WooCommerce powered e-store pages. It’s a one-stop website both musicians and fans will surely enjoy.

Harmony is a well designed, well developed theme considering this is Elegant’s first step into music themes. A lot of expectation and inputs have been given by users since the theme’s announcement on Nov. 7 and these suggestions have been carefully woven into the theme as best possible. The theme continues to deliver that signature Elegant Themes look and upholds its reputation for simple yet sophisticated design that distinguishes it, specifically Harmony’s aesthetics, from other music themes in the market. In addition, its excellent event management capabilities make it convenient for fans to patronize the band’s latest gigs and concerts as seamless and as effortless as scrolling through the pages.

Harmony includes an integrated MP3 audio player which gives fans and potential fans the opportunity to listen to audio samples of upcoming or already released music tracks. The theme is also equipped to display music videos and concert previews as an effective marketing tool to attract the attention of this media savvy generation of fans. This theme is also responsive and will work well on handheld and mobile devices – a staple of every ear plugged music fan out there. This means that fans can enjoy their favorite band’s music anytime, anywhere – which is definitely music to any musician’s ears.

Features:

  • Responsive Design
  • Theme Options
  • Shortcodes
  • Page Templates
  • Perpetual Updates
  • Secure and Valid Code
  • Browser Compatibility
  • Complete Localization
  • Unlimited Colors
  • Unparalleled Support

Harmony Premium WordPress Theme includes top-notch tech support provided by Elegant themes’ support staff to help you setup your site and get it running in no time.

Get 77 Premium Themes for $39

The Business of WordPress

The root word of ecosystem is “eco,” a derivative of the Greek term for house or home, and “system,” is a set of connected things or parts forming a complex whole. A closer look at nature reveals a highly integrated system of living and nonliving components capable of sustaining life. Each species, element, and energy source plays a crucial part in maintaining balance on our living planet. In the same token, there exists multiple layers of ecosystems within social and business structures that are interactive and interdependent upon each other. We have witnessed in the last few years a social networking phenomenon where our world has become more and more interconnected digitally and business environments are turning into digital ecosystems.

Caught in the midst of all this is a thriving WordPress community comprised of WordPress professionals, authors, developers, theme providers, marketplace vendors, web hosts, and other commercial entities that have evolved and conglomerated into this dynamic WordPress ecosystem we have today. These key players have all been instrumental in empowering the world’s most popular Content Management System (CMS) today, fueling this digital economy with WordPress powered websites, themes, plugins, and web consultancy services all around the globe.

One of the exciting events to look forward to in the WordPress scene is the upcoming Pressnomics 2012 conference in November. Pressnomics 2012 – The Economics of WordPress is the first of its kind gathering of the brightest minds in the commercial WordPress ecosystem represented by 7+ countries around the globe. The goal is to foster dialog, share and discuss business best practices, teach a mix of WordPress and general business strategy, et cetera, to help propel those who are active WordPress professionals even further as well as inspire those who are contemplating a future in the WordPress ecosystem. Among the list of speakers are familiar names in the WordPress community: Collis Ta’eed, Pete Davies, Alex King, Cory Miller, to name a few.

There is still much to learn and more room to grow in this realm as the world becomes smaller and smaller because of the recent technological advances especially in the mobile tech industry. The crest of this WordPress wave has yet to reach its peak and even as the wave rises so do the rest of the little boats floating along with it.

For more details about Pressnomics 2012, visit their website at pressnomics.com.

How To Make Your First WordPress Theme

With WordPress being one of the most popular content management systems available today, many WordPress users, developers or not, are beginning to realize that there is a market out there seeking for new and innovative themes for their WordPress powered sites. So how do you start make your very own WordPress theme? Let’s look at a few resources available on the web to help us do that.

Our first stop is the WordPress Codex. This compendium of WordPress resources is rich with “how to’s” from installing your WordPress theme to playing around with code. If you go to the Codex’s Theme Development section, you will find all the useful information from the structure of a WP theme, to template files to practically everything you want to know about WordPress. It has links to sections on theme design, teaching about the proper layout and other design aspects of the theme. Studying the Codex is essential to serious players in the WordPress community.

When you’re ready to try our information you learned from the codex, siteground.com has an interesting tutorial to build a simple wordpress theme. The site helps you go through the process of creating simple code to generate a simple WordPress theme. You can play around with the code to make more complicated themes if you wish. This would be a great place to help you take your baby steps a little further as you work towards being a more experienced theme developer.

If you’re really in a hurry to build your theme because of an opportunity you just can’t miss, you can probably start off your first few themes with Artisteer. This is a WYSIWYG theme builder software which enables you to make professional looking WordPress themes in minutes. You can create a theme in Artisteer then export it to WordPress in the form of a folder containing the normal WordPress files. Studying the files and your Artisteer rendition will give you a lot of information about building themes. The Artisteer’s home edition is available for download at artisteer.com at a price of $49.95.

A lot of folks who want to develop themes are more designers rather than code geeks. If you feel more comfortable with photoshop than messing around in notepad to tweak code, then you might fancy psd2cssonline.com. This utility enables you to convert your photoshop design into the equivalent wordpress files in a few minutes. Now you can spend more time working on the aesthetic aspects of your theme and worry about the code later. Check out this video to get an idea of how easy it is to use psd2cssonline.

You can also check out an excellent article on Lifehacker entitled “How to Create a Custom Theme for Your WordPress Blog with Minimal Coding Required.” What’s great about this article is its simple approach on what you can expect as you go through the process of creating your own theme. It also has valuable resources like links to creating photoshop files for your theme as well as basic html/css knowledge for you to complete your task. The article also explains the structure and files of a typical WordPress theme.

Other Resources You can Check Out

These resources will definitely whet your appetite for theme building skills. There’s a ton of other resources available out there for your to refine your WordPress coding skills. As the WordPress mantra goes, “Code is Poetry.” Start writing your WordPress poems today.