Conversion Hacks: Increasing Opt-In Rates

How many of you have tried several email campaigns but have wondered why they aren’t so effective? How many of you are actually clueless as to how to maximize the power of email marketing and how you can use it to your advantage? Let’s take at the look at the ways you can increase your email list using these tips and tricks on increasing your Opt-In rates. Check out these terms – Opt-In, Confirmed Opt-In, Double Opt-In, and Opt-Out:

Opt-in:

Sometimes referred to as “single opt-in,” basically means that people are only added to an email list if they actually fill out a registration form. They are given the “option” to receive email with their permission. Otherwise, the unsolicited email is referred to as spam.

Confirmed Opt-in:

This is similar to the opt-in method, but after someone signs up for your email list, you’d send them a “thank you” confirmation email that contains a link to unsubscribe from your list (just in case they were signed up by someone else without their permission).

Double Opt-in:

Someone signs up for your email list. You send a confirmation email with a link that they must click before they’re added to your list. If they don’t click the link, they don’t get added to the list. When users confirm that they want on your list, you should store their IP address, and confirmation date and time in your records. Some say this is the best way to handle your email list.

Opt-out:

This is an old-fashioned way of building your email list where you’d typically have some form for people to fill out but with a hidden or not so obvious pre-checked box at the bottom, with something like, “Yes, please sign me up for your email newsletter!”

Tips and Tricks:

The headline, call to action (CTA) and opt-in box must have good headline. Write 100 headlines and pick the best one.

If you’re using a photo of a person in your landing page, have person looking at opt-in area

Simple plain flat book cover or graphic + opt-in box converts well

Other things that can make a big impact:

  • Have live chat on your site. You can outsource for approximately $300. 1 in 3 chatters buy. Set up a special follow up series for chatters because they are engaged prospects
  • Your best affiliate is your customer service. They know the your customers the best. Turn customer service people into sales people. Give customer service reps affiliate link. Create an email signature for customer service emails with what you’re promoting.
  • Use an Upsell formula
  • Make a “bucket offer”. Offer them more of what they bought at a greatly discounted price. (ex. Buying an apple for $1, then being offer 10 apples for $3)
  • Don’t worry about profit. Try to break even.
  • Send buyers additional offers via Direct mailing buyers additional offers. If someone buys from you but doesn’t buy upsell, direct mail a sales letter for the upsell
  • Telephone follow-up – Calling webinar attendees after webinar can increase your sales if you call your webinar attendees and ask them why they didn’t buy.
  • Ditching the progress bar on checkout process can cut cart abandonments in half

Keep testing your landing pages and keep tab of people’s responses to your marketing strategies to find out which method works best for your company. As you continue to understand your target market’s behavior the better you will be able increase your Opt-in rates and eventually your sales.

Pay Per Click (PPC) or Cost Per Click (CPC) How Does it Work?

You often hear people talking about PPC, CPC, conversion and all those familiar jargon once you start immersing yourself more and more online. Affiliate marketers are quite familiar with these terms and these have become part of their normal lingo. But what if you are just starting out and you have no clue as to how all these acronyms work and if they have any real value to you at all. Let’s take a closer look at these Internet marketing tools to help you maximize them vis-a-vis traffic flowing through your website.

In recent articles, we have pointed out the enormous traffic potential that you can tap into by following some simple traffic hacks shared during the last Traffic and Conversion Summit. Let’s say you’ve done your homework and you’re starting to see a spike in the number of visitors that come to your site. What next? Having a lot of visitors does not automatically translate into earnings for you. You need to give something to gain something in return. This is where these tools come in. Let’s break it down.

What is Pay Per Click?

According to Webopedia,

Pay Per Click or PPC is an Internet marketing formula used to price online advertisements. In PPC programs the online advertisers will pay Internet Publishers the agreed upon PPC rate when an ad is clicked on, regardless if a sale is made or not.

With pay per click in search engine advertising, the advertiser would typically bid on a keyword so the PPC rate changes. On single website — or network of content websites — the site publisher would usually set a fixed pay per click rate.

How you earn from PPC now depends on which side of the table you are at. You can either be an online advertiser, an Internet publisher, or even both. An online advertiser is someone who pays a publisher (typically a website owner) when the ad he has placed is clicked whether the click resulted in a sale or not. This advertisement cost on the part of the online advertiser translates into several marketing objectives set for the business he is promoting. A few of these goals are: to introduce a product or service, to send the person who clicked to his money site, to encourage subscribers via email opt-in or other sign up strategies, and yes, to make a sale. It’s the advertiser’s tool to earn. Now whether these goals are met or not, the advertiser still has to pay the publisher based on the PPC rate agreed upon between them. This then also translates as earnings on the part of the publisher – similar to how sales commissions work without the sales. It is merely based on the earnings per number of clicks made on a particular ad.

There are several PPC models out there which you can study to find out which one works best for you. You can adopt the Flat Rate PPC model or the Bid Based PPC.

From Wikipedia,

In the flat-rate model, the advertiser and publisher agree upon a fixed amount that will be paid for each click. In many cases the publisher has a rate card that lists the cost per click (CPC) within different areas of their website or network. These various amounts are often related to the content on pages, with content that generally attracts more valuable visitors having a higher CPC than content that attracts less valuable visitors.

In the bid based model, the advertiser signs a contract that allows them to compete against other advertisers in a private auction hosted by a publisher or, more commonly, an advertising network. Each advertiser informs the host of the maximum amount that he or she is willing to pay for a given ad spot (often based on a keyword), usually using online tools to do so. The auction plays out in an automated fashion every time a visitor triggers the ad spot. Advertisers pay for each click they receive, with the actual amount paid based on the amount bid. It is common practice amongst auction hosts to charge a winning bidder just slightly more (e.g. one penny) than the next highest bidder or the actual amount bid, whichever is lower.[8] This avoids situations where bidders are constantly adjusting their bids by very small amounts to see if they can still win the auction while paying just a little bit less per click.

There are several reputable Pay Per Click websites that will make money online for you as you look into monetizing your website. Do your research before you sign up and make sure these PPC sites are legit. It will take more than one website to really make a difference in your income stream so study the market and get into the forums. You’ll find a lot of useful information and real life experiences you can learn from. Once you sign up with the legit ones, refer others and continue to grow your networking cycle. The world wide web is actually getting smaller as more people get interconnected.

If you’ve just started your website, accepting ads from online advertisers is a great way to start making passive income online. Just make sure you agree on the terms and that expectations and results are clear.

Stress-Free Beauty, Health, and Medical WordPress Themes

The beauty, health and wellness industry is a lucrative industry. People will always want to look good and be healthy. Setting up an impressive website for your beauty or health and wellness business is key to getting the type of clients you want. Here are some great WordPress themes to help you create the right aesthetic for your beauty and health business online:

Blush

Blush is a professionally designed salon/spa/health/ beauty theme from Aloha Themes. This premium theme is easy to customize with lots of features to choose from – from using your own logo, changing theme colors, using widgets or built in shortcodes – to create the signature look you want.

Health and Beauty Theme

Health and Beauty Theme from Organic Themes is a beautiful and cleanly designed premium theme that won’t disturb your zen. This calm and soothing theme complemented by the overall classy and professional aesthetics is perfect for promoting health and beauty services that will impress even the pickiest clients.

HairPress

HairPress is a fully responsive premium WordPress theme perfect for hair and beauty salons, wellness centers, and professional medical services. It includes several built-in page templates ready for you to use straight away. Hair concerns are not just for women. Men are just as vain when it comes to hair. HairPress is a theme that’s not too feminine and it has lots of customization features that will help you create a strong online presence that will appeal to both men and women.

The Beauty Salon

The Beauty Salon is a sleek, modern, and professional looking theme that speaks credibility and confidence all over. One of the many obstacles to getting clients to try a new service or a new store is the lack of confidence. It is important for business websites to create the impression that they know what they are doing to allay fears of potential customers. This premium theme does just that and more. It’s packed with advanced features such as a sliding menu card, a tiled gallery, custom page templates, and multiple shortcodes to create that wow factor you need. Give your website a total makeover with The Beauty Salon Premium WordPress Theme.

HealthPress

If you are a health or medical practitioner, a wellness center, or a healthcare or medical service institution wanting to create your own website, check out HealthPress Premium WordPress Theme. This responsive theme is perfect for health and medical professionals, clinics, centers, hospitals, and other related industries. Running a health or medical related business online is tricky because medical consultations are personal and real world connections are important. HealthPress contains features like galleries, bios, credentials, services, testimonials, and other info templates to create that connection between your users and your medical team.

WP-Venus

Named after the Roman goddess of beauty and love, WP-Venus has that soft and pretty aesthetic that will appeal to a more feminine audience. With its soft colors, clean, responsive layout and extreme versatility, WP-Venus is an ideal theme for an online health, wellness, beauty and fashion, and even entertainment magazine that can appeal to a broader audience.

25 Basic Adobe Lightroom Tutorials for Learners

The phrase “photo editing” has become synonymous with “Adobe Photoshop”. Photoshop is the industry leader when it comes to editing images. But one drawback of Photoshop is that a designer needs a good amount of coaching before he can use Photoshop properly. A coaching center near my house promises to teach Photoshop in 2 months to the layman. Not everybody will be willing to invest two months to learn a photo editing software, especially when one does not intend to choose photo designing as a career.

Understanding this problem, Adobe has designed another software named Adobe Lightroom to help even the general public to easily edit images. To quote Adobe’s website – “Lightroom includes all the tools you need for most digital photography tasks in one intuitive solution. Lightroom helps photographers work faster and more efficiently with one image, a set of images, or a large image library.”

When I stated that Lightroom can be used for the general public I don’t mean that one can begin using it merely after installing it. Obviously you need to have some guidance to use the software properly. Therefore, in this blog post, I have collected a list of 25 excellent tutorials on how to use Lightroom properly and get desired results.

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Rules of Engagement – Writing to Engage your Audience

Content is the lifeblood of the information age and attracting the audience you want is only a result of the content you provide. The proof of the pudding is in the eating. The popularity of your blog is highly dependent on the quality of “pudding” you provide.

Below is a list of articles that may be helpful to those who want their content to be more engaging:

8 Great Blog Writing Ideas for Engaging Content (Amanda diSilvestro)

This article outlines ways to engage the audience based on the premise that people comment in order to disagree. This writing style should involve a good understanding of the audience and a deliberate introduction of controversy into the post. The post usually ends with a question and begins with a question.

5 writing tips for engaging your blog audience (Laryssa Wirstiuk)

To engage your audience, your post has to be written such that narrations are as concrete and specific as possible. This appeals to an audience that has itching ears for a beautiful story. In addition, writing has to be in conversational-dialog fashion, as opposed to a monologue or lecture. It incorporates the use of thought provoking quotes, good transitions and appropriate multimedia.

How to write engaging blogs people want to read – (Beanstalk, Inc.)

People go to the internet primarily to seek information, to find meaning or engage in a dialogue rather than to be lectured upon. A good blogger must be aware of this and must address his/her audience directly. Writing must be active and made up of shorter sentences to sustain reader interest. The general objective is to help out a “neighbor” seeking information rather than to write a self-absorbed literary soliloquy.

How to write great blog content @Problogger

Sometimes all you need to start is a finger to point you in the right direction. This is a great resource shares different resources on how to: get started writing, explore different writing techniques, establish your own writing workflow, find and sustain your motivation, and make your blog stand out by following basic content creation principles.

30 of the Best Shopify Themes (Free & Awesome)

Do you prefer to shop from shabby looking shops? Well, I am sure that all of us will be answering this question with a resounding NO. If that is the case, then why should shopping online be any different. It is imperative these days for a website owner to have an inviting, user-friendly experience lest you go the way of obscurity.

Application of a useful and at the same time beautiful theme in the website therefore becomes extremely important. Readily downloadable themes or templates compatible with different kinds of websites are available on the internet which can be used by designers as a starting point of their projects. Or it can be useful for novice designers who want to draw valuable inspiration from these examples thereafter start developing their own unique template. If you download a free shopify theme, then the work of the designer will be simplified and become much faster as well. These templates come with many useful features like ability to connect with the social networking sites, full customization features whereby the developer can amend it according to his own needs and all the latest technologies. With the use of these templates your website is surely going to stand out from the rest. It doesn’t end with having a unique template and features, its all depends on how well and different you do business. You can find experiences of popular ecommerce experts and help articles on blogs like Shopify ecommerce blog.

In addition to our article on some of the best ecommerce WordPress Themes of 2013, we have also created this detailed list of the 30 best and most diverse shopify websites for you designers out there. They can build up a unique, attractive and at the same extremely interactive platform with the help of these themes.

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Building Blocks to WordPress Grammar

The primary reason we learn a language is to be able to communicate more effectively. When we travel to new places or visit countries we’ve never been to before we usually buy one of those 15-minute language translation mini books and stuff them into our pockets, ready to be pulled out at any opportune time. We try to familiarize ourselves with the local translation of useful terms and phrases such as “Hello”, “Good Morning”, “How much?”, “Where’s the restroom?”, and other basic words to get us by. At this point, the primary goal is to understand and be understood. Sentence structure and rules of grammar are not the need of the hour just yet. Learning what these common and necessary basic words and phrases mean is the starting point to building your vocabulary and practicing your communication skills.

Similarly, we can learn to speak the language of “WordPress” by first simplifying our goals. Our goal at the moment is to understand and be understood. The semantics and structures can come later on as we first familiarize ourselves with the language and build our basic vocabulary.

Here are some of the most common words and phrases that you will encounter often as you begin to learn how to speak “WordPress.”

Content Management System (CMS)

A Content Management System, or CMS, is software for facilitating the maintenance of content, but not design, on a web site. A blogging tool is an example of a Content Management System.

WordPress

WordPress is web software you can use to create a beautiful website or blog. It is a free and open source blogging tool and a content management system (CMS) based on PHP and MySQL. It has many features including a plug-in architecture and a template system.

WordPress installation

Setting up WordPress for the first time is is a very simple process and takes less than five minutes to complete. Many web hosts now offer tools to automatically install WordPress for you. There are several installation guides on WordPress.org to guide you through the process.

Hosting Provider

A hosting provider is a company or organization which provides, usually for a fee, infrastructure for making information accessible via the web. This involves the use of a web server (including web server software such as Apache), and may involve one or more related technologies, such as FTP, PHP, MySQL, and operating system software such as Linux or Unix.

Web Server

A web server is a computer containing software for, and connected to infrastructure for, hosting, or serving, web sites written inHTML. The most common web server software on the internet is Apache, which is frequently used in conjunction with PHP, Perl, and other scripting languages.

Domain Name

A domain name is a name used for identification purposes on the Internet. In WordPress a domain name usually identifies a server where WordPress is installed. To make this work, the Internet’s domain name system (DNS) maps the domain name to a server’s IP apress. For example, the domain name example.com maps to the IP apress 192.0.43.10. Many domain names can map to the same IP apress, allowing a single server to run many websites.

cPanel

cPanel is a popular web-based administration tool that many hosting providers provide to allow users to configure their own accounts using an easy-to-use interface.

Site

In the WordPress user interface, a site can simply be the website created by WordPress, or it can be a virtual website created as part of a network by the multisite feature. A site in a network is virtual in the sense that it does not have its own directory on the server, although it has its own URL and it might have its own domain name. In WordPress code the site is the website created by WordPress. If multisite is in use, then the site is the network website and each virtual website is known as a blog.

FTP

FTP, or File Transfer Protocol, is rather predictably, a client-server protocol for transferring files. It is one way to download files, and the most common way to upload files to a server. An FTP client is a program which can download files from, or upload files to, an FTP server. You may need to use an FTP client to upload your WordPress files to your web server, particularly if you use a hosting provider.

HTML

HTML, or Hypertext Markup Language, is the W3C standard language with which all web pages are built. It is the predecessor toXHTML, but HTML is often still used to describe either one. It is often used in conjunction with CSS and/or JavaScript.

CSS

CSS, or Cascading Style Sheets, is a W3C open standards programming language for specifying how a web page is presented. It allows web site designers to create formatting and layout for a web site independently of its content.

PHP

PHP is a recursive acronym for PHP: Hypertext Preprocessor. It is a popular server-side scripting language designed specifically for integration with HTML, and is used (often in conjunction with MySQL) in Content Management Systems and other web applications. It is available on many platforms, including Windows, Unix/Linux and Mac OS X, and is open source software. WordPress is written using PHP and requires it for operation.

MySQL

MySQL is a popular open source SQL (Structured Query Language) database implementation, available for many platforms, including Windows, Unix/Linux and Mac OS X. WordPress requires a MySQL database to store all blog information, including posts, comments, metadata, and other information. WordPress also works with MySQL-compatible databases such as MariaDB and Percona Server.

XML

XML, or Extensible Markup Language, is written in Standard Generalized Markup Language (SGML) and essentially allows you to define your own markup language. XML is extremely useful in describing, sharing, and transmitting data across the Internet. Typically used in conjunction with HTML, XML defines data and HTML displays that data.

AJAX

AJAX is a technique that web pages use to have the server perform certain processing without reloading the web page. For example, when you approve a comment in a WordPress blog, WordPress uses AJAX to change the comment’s status, and you see the change without having to reload the Comments screen.

Script

Script is an automated series of instructions carried out in a specific order.

Theme

A theme is a collection of files that work together to produce a graphical interface with an underlying unifying design for a weblog. A theme modifies the way the weblog is displayed, without modifying the underlying software. Essentially, the WordPress theme system is a way to skin your weblog.

Template

In WordPress a template is a file that defines an area of the web pages generated by a theme. For example, there is typically a template for the header area at the top of the web pages, a template for the content, a template for the sidebars, and so on. The templates are like building blocks that make up the complete web page.

Frontend

The front end is what your visitors see and interact with when they come to your website, www.YourSite.com.

Backend

The back end is the area that authorized users can sign into to ap, remove and modify content on the website. This may also be referred to as “WordPress,” “admin” or “the administration area.”

Sitemap

A site map (or sitemap) is a list of pages of a web site accessible to crawlers or users. It can be either a document in any form used as a planning tool for Web design, or a Web page that lists the pages on a Web site, typically organized in hierarchical fashion.

Perhaps these words are already familiar to you but for those who are taking this WordPress journey with us, a lot of these terms will sound Greek. As you encounter these words over and over again and see how they work in real life situations, your understanding will gradually increase. Everything, like pieces of giant jigsaw puzzle, will eventually fall into place and reveal the bigger picture. In this situation, the sum of parts is greater than the whole. More next week!

Business WordPress Themes 2013: Trends

Business websites have always been put up for one purpose: to bring about more conversions/sales that will impact the company’s bottomline. The advent of the Internet has redefined the markets our companies and enterprises have operated in. Thomas Friedman has considered it one of the forces that “flattened” the world. What is amazing is that the Internet continues to evolve. Analysts have predicted that there will be a shift to mobile devices between 2013 to 2015, a forecast that is now turning into a reality. With this change in platform, businesses have to rethink how they do business on the web.

With a transition on the way businesses use the Internet, the question that needs to be asked is: “How do we develop business themes that will address this emerging trend towards mobility?” We need to consider how people use the mobile web. Business WordPress themes are no longer confined to corporate portfolios alone. More than ever, these themes should be designed to be multifunctional with eCommerce capabilities integrated in its core and these business WordPress themes must be flexible enough to adapt to the rapid changing face of the marketplace.

A good business WordPress theme built with this mobile trend in mind should focus on responding to these basic online activities that people do – people use the mobile web primarily to search, share, and shop. These are, in a nutshell, what people really do online – search for information, share what they find, and shop for stuff they need or want. WordPress themes for businesses should be designed in such a way as to enable people to Search, Share, and Shop without taxing memory, network, and computing resources especially if the user is using a mobile device. Product and price information should also be easy to share and be compared to competitors. Purchases should be safe, secure and robust over 3G infrastructure dominant in emerging markets of the developing world.

Aesthetically, the business theme should be responsive with the base design optimized for tablets which is now becoming the new mainstream. As a website owner, providing your clientele with the most pleasant online experience on your website will have a direct impact on your conversions. Addressing what they need in the simplest and fastest way possible will always yield good results.

Design trends and WordPress theme bells and whistles will come and go. These are all nice and fun to have but one day they are in, the next day they are out. Nice, flashy websites don’t make a business successful. It still boils down to good old-fashioned business practices like courtesy and excellent customer service, whether online or offline, that will win the day. These business ingredients transcend technological trends anytime.

7 Stunningly Creative WordPress Themes for 2012

1. Creative Skeleton Responsive WordPress Theme

Attention Creatives! Looking for a colorful and creative theme to match your sense of creativity? If you are, then take a look at Creative Skeleton, a responsive portfolio style theme that will satisfy your colorful and artistic side. Creative Skeleton gives you several portfolio layout styles and two unique single portfolio layouts (Pile and HoverScroll) to choose from. Pile stacks your images on top of each other and brings each one to the forefront once you click on it while HoverScroll works like a carousel of images that scroll left or right when you hover on the directional arrows. All these layout configurations give you maximum flexibility to create the look and style of your online portfolio just the way you want.

Creative Skeleton Theme: $35 | Demo & Download

2. Melrose Responsive Portfolio WordPress Theme

Dramatic in white and even more dramatic in black – with a myriad of accent colors to choose from – that’s Melrose Premium WordPress Theme for you. Melrose is an impressive and professional looking WordPress theme for the serious creative agency. It’s the perfect backdrop to house an equally impressive portfolio. The design elements are amazingly well-thought out and the features included will surely make you feel like you’ve bought everything in a candy store. This easy to work with, beautiful and flexible theme will definitely create a lasting impact on your visitors and eventually on your site’s conversion statistics.

Melrose Theme: $50 | Demo & Download

3. Vitrux Responsive Fullscreen Portfolio WP Theme

Creative Agencies and Multimedia Professionals will love Vitrux Premium WordPress Theme. Many portfolio themes include full screen portfolios on the homepage but not all of them offer full screen sliders with audio and full-screen videos as alternatives. This is what sets this portfolio style theme apart from the rest. Not only that, you also have a variety of Gallery presentation options to choose from. If you’ve amassed a large body of creative work in different multimedia formats and you want to give each project the exposure that each portfolio item deserves, check out Vitrux Premium WordPress Theme. It just might be the portfolio theme you need.

Vitrux Theme: $45 | Demo & Download

4. Fashionista Responsive WordPress Blog Theme

Tired of your boring blog layout and want something fresh? Why not check out Fashionista Premium WordPress Theme, a blog style WordPress theme that’s meant for bloggers but can also be used for other purposes. Pinterest-styled themes are the latest trends today and their popularity is still on the rise. Fashionista is not strictly Pinterest but uses an Isotope Masonry plugin that mimics the Pinterest look. What is interesting about this layout style is that every post is accessible and available to the visitor. This means that posts and articles are not buried in the archives where they may be forgotten – out of sight, out of mind. For bloggers, this ensures that every post gets equal exposure and importance on the homepage. Check out Fashionista Premium WordPress Theme and bring your blog style up to date today.

Fashionista Theme: $40 | Demo & Download

5. Point Break Responsive Agency Theme

Point Break Premium WordPress Theme is a responsive portfolio theme and the sixth of the Super Skeleton Themes released by Epicera. This theme is more than just a WordPress theme because it also functions as a comprehensive HTML5 framework and a templating system as well. It’s an innovative way to creating and customizing themes and it’s primarily designed “for users, not geeks.” It’s innovative and definitely worth looking at especially if you want something that will be flexible enough to withstand the next WordPress update.

Point Break Theme: $45 | Demo & Download

6. Unique: Customizable WordPress Magazine Theme

What’s so unique about Unique? We included Unique Premium WordPress Theme in our list because of the guy behind it – Justin Tadlock. This premium magazine-style WordPress theme is Justin’s first foray into ThemeForest and is part of his experiment to “improve” ThemeForest from within, with the goal of getting as many authors to adhere to WordPress coding standards and practices. Unique may not stand out as far as “looks” are concerned but its creativity lies under the hood. It’s back to good old code and just enough cool features without going overboard with the bells and whistles. Check out Unique today.

Unique Theme: $40 | Demo & Download

7. Creative Portfolio Business WordPress Theme by Gavick

You have to see Creative Portfolio Premium WordPress Theme by Gavick in action to see what it does. This uniquely creative premium WordPress theme with parallax scrolling effect is surely going to catch the attention of your visitors and create a lasting impression. If you want to start your website with a bang or re-launch an old site with an ultra new look, then you need to check out Creative Premium WordPress Theme by Gavick. The experience will definitely be unforgettable.

Creative Theme: $99 | Demo & Download