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WordPress Design For A Global Market

Design is subjective. There are generally accepted design principles that govern the design community and serve as guides to evaluating “correct” design. However, not all of them are totally applicable to specific clients especially when Western taste buds meet Eastern culture. But when and where shall the ‘twain ever meet if beauty and design aesthetics are wrapped deeply in mores and culture?

This is the cross cultural challenge that web designers need to face in order to remain competitive in today’s global market place.

West, Meet East

Before the West was, the East was. Two of the world’s oldest civilizations, China and India, are also two of the fastest and most robust economies today. According to Census.gov, as of 2014, China and India ranked as the top two countries with the highest population in the world. China ranked first with 1.3B (population) with an approximate 42.3% Internet penetration, followed by India with 1.2B (population) with an approximate 81% Internet penetration. Approximately 1 billion internet users from these 2 (right to left, top-to-bottom reading) countries alone. And if theme developers do the math, even if at 1% of a billion internet users, that’s still a lot of WordPress themes right there. Too many to ignore.

Global Market Local User Design

We’ve talked about defining your target market and directing your business to reaching your specific demographic. Once you have that down pat, it’s probably time to think of expansion and consider widening your net a little further. To go a little more granular and target the local user.

With WordPress powering over 21% of the Internet and being one of the most user friendly and reliable CMS systems existing today, aside from the fact that it is free, more and more Internet users are looking to it as their platform of choice.

With that, the popularity of WordPress has crossed over into multi language markets despite having been around for only a decade and catering mainly to users of modern languages which are generally left to right in direction. Hence, the increase in demand for WordPress themes with RTL or WPML features or WP plugins that provide this functionality.

The diversity of WordPress users from all across the globe is becoming an important factor in developing themes that are relevant culturally and technically suited to these users local needs. As responsive once was a premium feature that has now become a standard feature in all WordPress themes, so shall the multi language and RTL feature become.

The Design Approach

The WordPress theme development marketplace has grown considerably with designers coming up with better and more user friendly designs that match the general needs of WordPress users. There is a huge pool of WordPress themes available for, generally, almost every type of website need out there. But there is still room to grow for more cross-cultural friendly options.

Below are some design elements that designers need to consider when creating themes that are responsive to culturally diverse user groups. (Notes culled from W3.org and Sitepoint.com)

Language
– Languages don’t have a direction. Scripts have a writing direction, and so languages written in a particular script, will be written with the direction of that script. Languages can be written in more than one script.
Typography – fonts and characters
– Typography can look “busier” to Western eyes than to Asian readers because many Asian scripts don’t have separate upper and lower cases. Some languages have scripts that are not alphabetic at all, but which express an idea rather than a sound. Occasionally, it’s necessary for an author to provide readers with pronunciation help for especially rare or awkward characters, usually with an alternative script in small writing above the ambiguous character.
Content presentation
Styling
Usability
Navigation
Mirror layout
Scripts (Left to Right, Right to Left, Top to Bottom)
– Text direction is another thing that should not be confused with language. In some scripts, such as Arabic and Hebrew, displayed text is read predominantly from right to left, although within that flow, numbers and text from other scripts are displayed from left to right. Knowing the directionality of text, based on the script(s) to be used, is important to web designers and authors, because right-to-left text can be more complicated (for beginners) to work with and the organization and directionality of the page layout are affected. Therefore, knowing the writing direction can be relevant to estimating the work involved to create web pages in a new language.
Images and animations
Forms
– Designing forms for an Asian market can have pitfalls for Western developers. For example, it’s common to require both given name and family name and give an error if both are not completed. Many Asian languages write names with family names first and given names afterwards while some have only one name. Also, do not limit the amount of characters in Address fields.
Mobile
Propriety
Color palettes
– While choosing your colors for your design, keep in mind that certain colors have different connotations across cultures. For example, red is lucky for Chinese people. On the other hand, Thai people will be offended if you print their name in red — it’s the color that monks employ to write names on coffins, so to write someone’s name in red is to “wish them dead”.
Symbols and metaphors

For web designers, W3.org International’s tagline sums it up quite well: “Making the World Wide Web Worldwide.” Let’s!

25 Excellent WordPress Tumblog Themes

Tumblr is a popular micro blogging platform where people can make small posts, share links and images with others, reblog the posts of others, etc. It is a platform that sort of combines the features of a blog with social networking.
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ThemeFuse: A Closer Look

About

“We Create Premium WordPress Themes. The Original Kind!” This tagline encapsulates everything ThemeFuse is about. ThemeFuse is a commercial WordPress Themes Shop co-founded by four guys from Bucharest, Romania: Bogdan Condurache (Art Director and Motion Graphics Designer) and Dimi Baitanciuc (co-founder) both of whom take care of the creative side, together with Alexandru Luncashu and Sergiu Bagrin (After Care Support) who, on the other hand are in charge of development and programming. ThemeFuse focuses on providing original high quality niche WordPress theme designs coupled with top aftercare support designed to meet the exact needs of customers in specific industries.

History

Dimi Baitanciuc and Bogdan Condurache started out selling HTML/CSS templates on ThemeForest in November 2009. They soon realized the huge potential in WordPress and started implementing their designs into the CMS. They were joined by Alex and Sergiu later on. After another 4-5 months on ThemeForest they decided to put up their own and the ThemeFuse WordPress theme club was birthed in 2010. The theme club includes 28+ themes (averaging a new theme every month) available to download which range from portfolio themes through to magazine themes for sports and fashion sites.

Product

The ThemeFuse WordPress theme club currently includes over 28 themes that cover a wide range of themes that include portfolio themes, magazine themes, blog themes, business themes, etc. that cover niche industries such as sports, fashion, travel, events, food, art, corporate, and so much more. The club membership is a subscription based product ($17 per month) where you get access to all themes (current and future) including PSD files. This is automatically renewed each month based on the date you signed up. The membership price includes a one-time only $199 sign up fee. If you decide to cancel your subscription, you will not be able to download the themes anymore. Themefuse enforces a no refund policy applicable to club members as well. Should you decide to reactivate your club membership and sign up again you need to pay the one time signup fee again. Themes are also sold individually to non-members.

Member Benefits

Aside from gaining access to the entire Themefuse theme collection, members get VIP Priority treatment in their Support Forum, members get access to a beautiful Member’s Area, members can also give input and suggestions on future themes. Aside from these, members also have the opportunity to earn via their improved affiliate program.

Income Opportunities

ThemeFuse’s affiliate program allows you to earn in several ways. Once you become an affiliate, all you need to do is put your affiliate link on a banner on your website or use ThemeFuse’s WP referral plugin. Once a person clicks on the link and makes a purchase on their website you earn 30% of the sale, every time. Their affiliate software sets a 60-day cookie that keeps tab of users who visit their website from one of your links. This means you still get a 30% cut on every purchase the user makes, even if the customer comes back at a later time. In addition, if the user joins our club you’ll also get 10% of every recurring payment he makes every month. Themefuse pays its affiliate partners once a month via PayPal. Affiliates can expect to receive their affiliate shares between 1st and 10th of the following month.

Recent Developments

ThemeFuse recently partnered with WebHostingBuzz to provide a new service targeted at WP beginners. The goal of the partnership is to deliver a hands-off service, where every client can get their WordPress site installed by a team of professionals on a quality hosting account, along with a well-designed WordPress theme. This service means that customers can pick a theme from ThemeFuse’s gallery and have it installed by their team, on an optimized hosting platform, and under a new domain (of your choosing).

The main strength of this new service is the no-supervision-required approach presented by both companies (ThemeFuse and WebHostingBuzz). All the client needs to do is pick a theme from the official theme gallery at ThemeFuse.com, choose the hosting pack (domain name included) at checkout and that’s it. All within a single checkout process.

For the client, the package includes: the domain (optional), the hosting, the website (WordPress theme), AND all the necessary installs will be taken care of by ThemeFuse. ThemeFuse also provides a dedicated support forum to handle the chosen theme’s issues as well as troubleshooting any problems that may come up.

Future Plans

According to Dimi Baitanciuc,

Talking about the longer term, we plan to release a brand new website as part of our ThemeFuse family, which will not be related to WordPress themes, but to web and graphic design in general. We have been collaborating with high-class designers from around the world the past few months and I think we’ve come up with awesome results.

Visit ThemeFuse today.

WordPress Themes Should Be More Expensive: HERE’S WHY

If this post has caught your eye, you are probably a current WordPress user, author, developer, designer, or if not, perhaps a potential one. The subject of pricing is a tricky topic that some prefer to ignore or avoid – the proverbial elephant in the room. Why, because this is a hot topic indeed.

How should WordPress Themes be priced anyway?

For the purpose of this article, let’s start off by saying that a WordPress theme is a downloadable digital product as compared to an actual physical product that can be shipped. When you purchase a WordPress theme you do not receive any physical items at all but instead, you are given permission or license to download an electronic/ digital product (the theme), via email or a provided link, and use it according to the author/developer’s specific TOU (Terms of Use).

Traditionally, the actual cost of producing/manufacturing tangible products can be arrived at by adding the cost of materials used and the labor paid to produce these products to arrive at the total cost of goods. Others may add on overhead costs but strictly speaking it’s simply materials +labor. For services rendered, actual cost can be arrived at based on a rate applied to the number of man hours spent (time) on a project or the professional fee charged by the person (expert) rendering the service.

However,

Digital products require an approach to pricing that differs from that used for physical products. Most digital products have common characteristics which includes:

high fixed cost to produce the first unit, but low marginal costs to produce subsequent units

quality is difficult to judge without actually experiencing the product

The most common pricing method that can be used for digital products is to use a licensing approach.
(source: Digital Economy: Impacts, Influences, and Challenges by Harbhajan S. Kehal, Varinder P. Singh)

The Digital Products Cost Equation

The cost structure of digital products = high fixed costs that are sunk, and tending towards zero marginal costs.

Fixed costs refer to the costs associated with a product, that are fixed over a number of units. Thus regardless of the number of units produced and sold, the fixed costs remain the same. With digital products, much of the fixed costs are actually sunk costs, and therefore non-recoverable costs. A large portion of the costs associated with digital products are fixed, and sunk, and not variable costs, which are more typical of traditional manufactured goods.

Sunk costs refer to costs that are non-recoverable fixed costs. Digital products usually have significant sunk costs (when compared to other fixed costs) in the form of research & development and intellectual property (copyright, patents etc.) for the product. If the product is not successful in the marketplace, the costs associated with the the product development (intellectual property, labor) cannot be recovered. Thus when making pricing decisions about the product in the future, one should not factor in the sunk costs. If a product’s cost structure is made up of sunk costs (no other fixed costs) and zero marginal costs then any price above zero will contribute to the company’s bottom line. Other fixed costs, that are not sunk (rent, depreciation on equipment etc.) should be factored in when making pricing decisions in the future, since these are ongoing costs to the company. The company will continue to have to pay these costs in the future, this is not the case for sunk costs.

Marginal costs are the costs associated with creating an additional unit of product. This is similar to variable costs, which are the costs that increase directly with the increase in production (unlike fixed costs). Digital products typically have very low marginal costs, when compared with traditional goods (materials, labor etc.) and if the product is distributed via a web site, then the marginal costs can be zero. The consumer is bearing the distribution costs, and there are no packaging costs. This is why companies are able to market their products for free on their web sites, in order to try to entice further purchases at a later time (in the hopes of creating lock-in perhaps).
(source: http://www.udel.edu/alex/dictionary.html#d)

What costs go into the creation of a WordPress theme anyway?

How many of you enjoy BTS (Behind the scenes) footages of upcoming movies? BTS clips give you a sneak peek of how these movies were filmed and the production process these films have gone through. Similarly, if we could do a BTS video of how a WordPress theme is created, can you imagine the amount of work that goes into creating a theme? Can you identify which activities fall under fixed costs, sunk costs, or marginal costs? Can you tell how many working hours have gone into its creation? Can you measure the education, experience, competence and expertise of the author/developer?

When you purchase a WordPress theme from a reputable WordPress author/developer you typically get a long list of features like the one below. But, have you ever associated any cost to these features?

1. Theme Features and Functionalities

Fancy Sliders

Simple jQuery Slider
Slider Pro ($25)
jQuery Carousel Evolution ($10)
TouchCarousel ($21)
LayerSlider (Parallax Slider) ($15)
Paradigm Slider ($15)
Slider Evolution ($18)
Nivo Slider WordPress Plugin ($19)
Pinwheel Slider ($9)
Responsive Ken Burns Slider WordPress Plugin ($18)

Plugins/plugin compatibility ($4-$50)

eCommerce/shopping cart plugins
Audio/Video/Images/Slideshows/Widgets/Portfolio
SEO, Social Media

Multiple page templates (more than basic Blog and Archives templates)
Graphic Design Elements

Icons
Fonts
Stock Photos
Multimedia

Mobile device compatibility and display features
Styling Short codes (buttons, columns, tables, boxes, dropdowns, drop caps, etc.)
Custom admin panel and customization features

2. Admin/Marketing/Support Costs

Business license/ applicable taxes (cost = based on your geo location)
Developer’s fees
Hosting costs
Theme preview designs
Copywriting
Analytics – Marketplace sharing
Support staff, Forum maintenance, Live chat support
Documentation, PSD/XML/Demo content files
Video tutorials, screencasts and video hosting costs
Setup, installation of WordPress, theme, plugins (time spent)

3. Labor: Professional fees and software (personal or outsourced)

Man hours to create and develop theme

(design and coding)
design concept | creative process (R&D, selection and decision making: colors, fonts, graphics, icons
testing, browser compatibility

Software: Photoshop, Dreamweaver, Illustrator, etc – ($1500 up)
Training, Seminars, Education

Did you know that creating custom themes for clients range from around $1500 up to $50000 depending on the project. Looking at the list above, and seeing everything that goes into creating a theme, would you say that WordPress themes are underpriced? overpriced? or fair enough?

Let’s ask the next question. What’s important to you? How much do you value your business? your brand? yourself?

The answers to these questions will more or less determine how much you are willing to pay anything actually – whether it’s paying for your website, for your family needs, or even for your own personal growth.

How important are these WordPress designer’s traits to you?

Competence – work portfolio
Web development requires many skills: Proficiency in Photoshop and design skills, CSS and HTML skills, copywriting and SEO skills, programming skills, with subsets of skills across a vast array of programming languages.
If you’re comparing costs between developers, make sure it’s apples to apples – you should know what you’re getting in terms of feature set and functionality. Then take into consideration the experience and portfolio of the individual or company you’re looking at hiring, the attention you can expect to receive and the general rapport between you and a potential developer. Even if the cost is perfect and everything else seems right on paper, you may want to think twice about hiring someone if you don’t feel that somewhat ethereal sense of connection and comfort.

Experience – good working knowledge, coding skills
A less experienced person may charge less because he doesn’t have the full-blown skill of a seasoned professional. It’s always a risk when you’re working with freelancers who build websites “on the side”, self-taught “learn web design in 21 days” types and people who are just starting out in the industry.

Number of years in practice
Experienced developers can charge you more because they bring the weight of their expertise to bear on your project. An experienced developer may be able to do your site in half the time and charge twice as much, but remember you’re dealing with value and not cost.

Sometimes you have to make your decision, not based on cost, but based on value – which company do you want to work with? Which one has the most experience, the best portfolio, the most responsive people? A higher cost should not disqualify a company if that’s the one you’re confident can get the job done.

Pricing is not a magic, secret recipe. It’s just the cost of doing business, plus the value of expertise, plus the time needed to complete a project in a particular set of circumstances with a particular set of requirements. (reference: Websearchsocial.com)

At $39 you can already get 80 premium WordPress themes, no sweat. It’s about the same price, more or less, of a plugin or a slider, isn’t it? Do you agree that these themes should be worth a whole lot more than that?

Tell us what you think. We’d love to hear your thoughts.

Friendly, Optimized, Ready – Really? SEO and your WordPress Theme

A lot of premium WordPress themes claim to be SEO friendly, SEO optimized, or SEO ready. Did you know that WordPress is one of the most SEO friendly CMS (content management systems) publishing platforms on the internet? SEO is actually a built in feature within WordPress, ready to embrace search engines straight out of the box. But what is SEO really all about? Is it enough to just have a pretty WordPress theme to boost your site’s traffic? Why the need for 3rd party plugins if WordPress is SEO friendly from the beginning?

Search Engine Optimization

There are many ways to define SEO and here are a few:

Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s “natural” or un-paid (“organic”) search results.[jargon] In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users. SEO may target different kinds of search, including image search, local search, video search, academic search,[1] news search and industry-specific vertical search engines.
(source: Wikipedia)

SEO is the practice of improving and promoting a web site in order to increase the number of visitors the site receives from search engines. There are many aspects to SEO, from the words on your page to the way other sites link to you on the web. Sometimes SEO is simply a matter of making sure your site is structured in a way that search engines understand.
Search Engine Optimization isn’t just about “engines.” It’s about making your site better for people too.
(source: seomoz.org)

Simply put, SEO helps you connect with your target market. It boils down to being “ find-able” to those who are already looking for you. Unfortunately, it is also true that if your website is “out of sight” it is definitely “out of the mind” of these seekers and potential customers. Even if you do “build” a beautiful website, they won’t necessarily “come” unless they are family and friends who just want to be supportive of you. Bottom line, no matter how pretty your website is, you need SEO to make sure that your beautiful website can be found and appreciated.

Another culprit to your WordPress site being “out of sight, out of mind” of the search engines is the WordPress theme you use. Not all premium themes are SEO optimized, friendly, or ready even if they claim to be so. Yes, WordPress is SEO friendly by default but if you install, customize and use various theme to meet your own needs, your “premium” theme might actually break some of those useful search engine features and do more harm than good to your rankings.

Here are some SEO basics straight from Google’s mouth to make sure your WordPress theme is truly SEO friendly, optimized and ready:

Create unique, accurate page titles

Choose a title that effectively communicates the topic of the page’s content. Each of your pages should ideally have a unique title tag, which helps Google know how the page is distinct from the others on your site. Titles can be both short and informative. If the title is too long, Google will show only a portion of it in the search result.

Make use of the “description” meta tag

Write a description that would both inform and interest users if they saw your description meta tag as a snippet in a search result.

Improve the structure of your URLs

URLs with words that are relevant to your site’s content and structure are friendlier for visitors navigating your site. Visitors remember them better and might be more willing to link to them. Use a directory structure that organizes your content well and makes it easy for visitors to know where they’re at on your site.

Make your site easier to navigate

Make it as easy as possible for users to go from general content to the more specific content they want on your site. Add navigation pages when it makes sense and effectively work these into your internal link structure. Controlling most of the navigation from page to page on your site through text links makes it easier for search engines to crawl and understand your site.

Offer quality content and services

Users enjoy content that is well written and easy to follow. It’s always beneficial to organize your content so that visitors have a good sense of where one content topic begins and another ends. Breaking your content up into logical chunks or divisions helps users find the content they want faster. New content will not only keep your existing visitor base coming back, but also bring in new visitors.

Write better anchor text

The anchor text you use for a link should provide at least a basic idea of what the page linked to is about. Aim for short but descriptive text-usually a few words or a short phrase. Make it easy for users to distinguish between regular text and the anchor text of your links. Your content becomes less useful if users miss the links or accidentally click them.

Optimize your use of images

Like many of the other parts of the page targeted for optimization, filenames and alt text (for ASCII languages) are best when they’re short, but descriptive. If you do decide to use an image as a link, filling out its alt text helps Google understand more about the page you’re linking to. Imagine that you’re writing anchor text for a text link. An Image Sitemap file can provide Googlebot with more information about the images found on your site. Its structure is similar to the XML Sitemap file for your web pages.

Use heading tags appropriately

Heading tags (not to be confused with the HTML tag or HTTP headers) are used to present structure on the page to users. There are six sizes of heading tags, beginning with h1, the most important, and ending with h6, the least important (1).

Similar to writing an outline for a large paper, put some thought into what the main points and subpoints of the content on the page will be and decide where to use heading tags appropriately. Use heading tags where it makes sense. Too many heading tags on a page can make it hard for users to scan the content and determine where one topic ends and another begins.

Make effective use of robots.txt

Restrict crawling where it’s not needed with robots.txt. A “robots.txt” file tells search engines whether they can access and therefore crawl parts of your site.

Be aware of rel=”nofollow” for links

Setting the value of the “rel” attribute of a link to “nofollow” will
tell Google that certain links on your site shouldn’t be followed
or pass your page’s reputation to the pages linked to.
Nofollowing a link is adding rel=”nofollow” inside of the link’s anchor tag.

Notify Google of mobile sites

Configure mobile sites so that they can be indexed accurately. Verify that your mobile site is indexed by Google. A Mobile Sitemap can be submitted using Google Webmaster Tools, just like a standard Sitemap.

Guide mobile users accurately

When a mobile user or crawler (like Googlebot-Mobile) accesses the desktop version of a URL, you can redirect them to the corresponding mobile version of the same page. If you redirect users, please make sure that the content on the corresponding mobile/desktop URL matches as closely as possible.

Promote your website in the right ways

Sites built around user interaction and sharing have made it easier to match interested groups of people up with relevant content. As people discover your content through search or other ways and link to it, Google understands that you’d like to let others know about the hard work you’ve put into your content

Make use of free webmaster tools

Improve the crawling and indexing of your site using Google’s free Webmasters Tools or other services. Google offers a variety of tools to help you analyze traffic on your site.

These are the SEO basics that you can use to assess whether your WordPress theme or your website is optimized or not. If you would like to read more on these SEO basics, check out Google’s free pdf resource “Search Engine Optimizer Guide”.

Wedding WordPress Theme 2012 by ThemeFuse

Bring out the bubbly because she just said “Yes!” But wait! Walking down the aisle isn’t that simple nowadays what with all the preparations and planning that has to be done. One of the most challenging things you’ll ever go through in life is to plan a wedding. But what if you had a tool that could help you address all the logistical challenges that go with it? A simple solution is to create a website just for the event that way you can manage certain aspects of the wedding wherever you are.

Many times, coordination and information dissemination can be a challenge as you plan your wedding or even somebody else’s. Just Married Premium WordPress theme is a theme indispensable during wedding preparation activities. This premium WordPress theme is an effective means of communicating the progress of wedding preparation, invitations, attendance, as well as bookings and gift registry. It is also perfect for wedding organizers as they coordinate activities that may be logistically challenging to accomplish.

Just Married allows you to manage information relevant to the wedding. With the theme’s built-in templates, you can post all the information about the ceremony, sponsors, bridesmaids, groomsmen, and the entourage that guests might want to know. You can also post information about the bride and the groom’s story and how the story continues along. Confirming guest attendance is also much easier with Just Married’s RSVP feature. With this feature, guests can fill out the RSVP form to confirm attendance making it easier for the bride and the groom keep track of their budget. The theme also allows you to connect to the couple’s bridal registry pages to their stores of choice making it convenient for guests, whether local or international, to give gifts to the couple. Out of town guests can take advantage of the accommodations feature to book hotel rooms at group discounts set-up with partner hotels.

This premium WordPress theme’s responsive design allows guests to visit the site while on the go. This is perfect for friends and family travelling to the event. Planning a wedding need not be such a stressful activity if you have the right tools.

Features:

RSVP Module
jQuery Image Lightbox
Auto Image Resizing
Cross Browser Compatible
jQuery Image / Video Lightbox
Font-face custom font
Powerful Admin Options

This theme includes documentation, video tutorials, as well as access to an AfterCare Forum for theme support. Check out Just Married Premium WordPress Theme today.

Just Married Theme: $49 | Demo & Download

35 of the Best eCommerce WordPress Themes 2013

Believe it or not, 2013 is right around the corner, and we want you to be prepared. Thanks to some big advancements in eCommerce functionality for WordPress in 2012, the Best eCommerce Themes of 2013 are sure to be amazing. eCommerce is simply the commerce conducted through the Internet. With millions of websites, blogs, and Internet users, more and more businesses are taking their products online. The successes of sites like Amazon and Ebay has dispelled all skepticism about eCommerce websites – not to mention the scores of “mom and pop” operations selling everything from ebooks to digital hugs…yes…some people are making money selling completely made up things.

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StudioPress Review: The Good, Bad, & Ugly About StudioPress.com

StudioPress, the brain-child of CoppyBlogger’s own Brian Gardner, is quickly becoming one of the most popular Theme Clubs, and we want to show you why (and how you can save over $600 by joining their all-access wordpress theme club).

If you are interested in learning more about Studio Press and the Genesis Framework, be sure to read this entire review. From theme by theme reviews to tips and trick to maximize your StudioPress Theme’s impact, we’re excited to take you behind the scenes at StudioPress.com.

What Is A WordPress Framework?

Each and every wordpress theme in the StudioPress Club is running the Geneis Framework with version 1.6 currently in beta. Now for those not familiar with a framework, the best way to think of this is like a dashboard for your dashboard.

In a nutshell, frameworks allow for fast and quick development by creating a “framework” that people can use to quickly build in the features they desire.

To be certain, the true definition of framework is about as varied as the sites you visit trying to explain it, but if you take WordPress’ definition, they conclude, “A Theme framework is a Theme designed to be a flexible foundation for quicker WordPress development, usually serving as a robust Parent Theme for Child Themes. Some Theme frameworks can also make theme development more accessible, removing the need for programming or design knowledge with options pages.” Cool, right?

Well…kind of. The problem with frameworks is often the same problem with WordPress Themes. In theory, they are simple enough and serve a purpose. In reality, their usefulness is only as good as the coding that goes into them.

What Makes The Genesis Framework Different?

Automatic Updates – So much goes into creating your site, blog (or client’s site or blog). The last thing you want is for a new WordPress core update to completely crash the jumbled mash of code and plugins you’ve rigged together to call a site. Genesis helps take the guessing game out by using automatic updates so your code is always state of the art and fully optimized for search engines.

Turnkey Designs – When you purchase the full StudioPress membership, you get access to all of the dozens and dozens of Premium WordPress Themes ever created (both now and in the future) for a reasonable one-time price.

Unlimited – You can use the StudioPress WordPress Themes on an unlimited number of sites (no “developer” price to pay), you get access to unlimited support (for any questions or help), and you get unlimited updates for any and all code changes, future releases, new themes, all of it. When StudioPress says Unlimited, they mean it!

Security – StudioPress brought in one of WordPress’ leading developers to make sure each and every StudioPress Theme has the best security possible.

Easy Customization (Really) – It seems that every developer these days says that customizing there themes are easy. That is most certainly not the case. If you are looking for themes that are both HIGHLY customizable without getting into the code while still allowing you to build in extremely high-end and custom functions, StudioPress is not just a good choice, they are probably the best.

StudioPress Themes

While we could go on forever about even more reasons why StudioPress creates some of the absolute best WordPress Themes in 2011 (through features like: My Tweets, User Profiles, eNews/Updates and more), we now want to show you all the themes you’ll receive when you join StudioPress today.

Fabric Theme: If you are looking for a modern and pastel colored theme then Fabric is the perfect fit for your personal or business site. Coming with all the functions you know from the StudioPress framework you can’t go wrong with this template.

Demo Fabric

Generate Theme: This theme is targeted towards marketing people who would like to get their message across. Bright colors make this theme stand out of the crowd which gives you the option for easy call to action texts.

Demo Generate

Eleven40 Theme: When looking at this theme you instantly notice the focus on content which makes this template perfect for all bloggers out there. Write and share your content with your audience anytime, anywhere!

Demo Eleven40

Balance Theme: Balance is a minimalistic theme which is the perfect solution for people who like to put the attention on their content rather than having fancy distracting graphic elements on their site.

Demo Balance

Blissfull Theme: Need a homepage for your wedding? No problem! Blissfull makes it easy to setup a dedicated site for your wedding or other celebrations.

Demo Blissfull

Decor Theme: This theme is fully responsive and looks samazing on your tablets or smartphone. If you are looking for an elegant solution for your website you can’t go wrong with this beauty.

Demo Decor

Associate Theme: This business orientated template is the perfect theme for your company. If you want to have a professional looking website which is easy to edit and add new content then WordPress and this oustanding design from StudioPress will satisfy you.

Demo Associate

Apparition Theme: Is a very basic template which is perfect to showcase your recent pictures or stories that you want to share with friends or your followers. A simple front page layout gives the viewers all the information they need.

Demo Apparition

Backcountry Theme: Backcountry is a multi-purpose theme which you can use for any genre of site that you want. The dakr color scheme of Backcountry makes it perfect for nearly any website.

Demo Backcountry

Luscious Theme: Colorful and bright that’s what makes this theme stand out. If you want to go against the minimalistic theme trend and want to shock your viewers with colors that make them never forget your site this template is perfect for you.

Demo Luscious

Metro Theme: Wether you use this theme for your magazine website or personal blog it always gives your visitors the impression of a professional and quality site. With minimalstic approach but still some contrast in the header this is one of the best StudioPress themes.

Demo Metro

Mindstream Theme: Share your thoughts and stories with your audience. Simple, stylistish and modern. Enough said.

Demo Mindstream

Minimum Theme: When you love white then you’ll love this theme. While some people might call this template boring others believe in simple is more. It is up to you if you like or hate this design but the trend is going towards minimalistic themes like this one.

Demo Minimum

Modern Theme: Modern and easy to use. StudioPress created a clean and modern design which is useable on a broad variety of sites.

Demo Modern

Pretty Pictures Theme: If you have pretty pictures that you want to showcase then Pretty Pictures is as the name states the perfect solution for you. Showcasing photos and videos within seconds make this theme even for beginners a good choice.

Demo Pretty Pictures

Scribble Theme: Scribble focuses on content and typography. People who rather write than post pictures will love this template. It is all about your content and what you want to share with the world.

Demo Scribble

Quattro Theme: Quattro is a basic blog theme. Nothing special but has it to be always special? Sometimes something solid can be the perfect choice. If you share this opinion check out this template.

Demo Quattro

Stretch Theme: This theme is very creative and due the fact that you can set a full-width background it is very customizeable. Besides those options you have a wide range of page templates which will help you to publish your content faster.

Demo Stretch

Bee Crafty Theme: Bee Crafty will display your wonders to the world. Snap in your own handmade header, stitch together a beautiful photo showcase home page, or draw up a unique and wonderful blog.

Demo Bee Crafty

Agency Theme: When you’ve got lots of content and you need a professional way to show it off, Agency is the theme for you. Use it to showcase your company, services and what you can offer.

Demo Agency

AgentPress Theme: The AgentPress theme is an ideal solution for real estate agents looking to market themselves and rise above competition. AgentPress includes multiple page templates that can be used to create a complete real estate website. From single property templates to a custom homepage, AgentPress is right for you.

Demo AgentPress

Amped Theme: You’re busy touring, writing, and signing autographs on everything put in front of you. You shouldn’t have to worry about the nuts and bolts of your website. Amped was built to spotlight your latest video, showcase your music and the show dates you need to promote… all at your fingertips and built on the rock-solid Genesis Framework for WordPress.

Demo Amped

Church Theme: Got lots of magazine-style content and need a stylish frame? The Church theme is a great choice for sites that have a lot to say. Choose from StudioPress’ content-friendly soft color schemes and widgets that support everything from video to in-depth articles to great photography.

Demo Church

Corporate Theme: The Corporate WordPress theme for the Genesis Framework is a corporate-style theme that will provide a professional look for your business website. When you’ve got lots of content and you need a professional way to show it off, Corporate is the theme for you. Use it to showcase your company, services, and what you can offer.

Demo Corporate

Crystal Theme: Got lots of portfolio-style content and need a stylish frame? Crystal’s a great choice for sites that want to showcase work. When you have a lot of content and you need a professional way to show it off, Crystal is the theme for you. Use it to showcase your company, services, and what you can offer.

Demo Crystal

Delicious Theme: Easily create a dynamic portrait of your company or project for your customers. You’ll bring them inside, before they step in the door. Delicious effortlessly projects the exact image you desire, and allows you to focus on other content as well.

Demo Delicious

Education Theme: Your institution has a great deal of information to convey in a short period of time. Text, audio, video, curricula, and more. Help students, faculty and press find what they need fast, without the homework.

Demo Education

Enterprise Theme: The Enterprise child theme for the Genesis Framework is a corporate-style theme that will provide a professional look for your business website.

Demo Enterprise

Executive Theme: Looking for a high-end corporate look? The Executive WordPress Theme is a corporate-style theme that will provide a professional look for your business’ internet address.

Demo Executive

Expose Theme: When you come in from the field, you want to effortlessly create a stunning display of your photographic work. With a few clicks, Expose will give you the perfect WordPress Theme to exhibit your passion worldwide.

Demo Expose

Family Tree Theme: Your full life never stops making priceless memories… where do you put all those stories? Family Tree is a safe and imaginative home for your family’s unforgettable moments.

Demo Family Tree

Freelance Theme: You’ve got enough to do with building and marketing your business. You shouldn’t have to worry about your website. Freelance places a strong, professional face on your business, so you can get back to work.

Demo Freelance

Focus Theme: We’re living in the Age of Distraction, with unlimited options pulling your readers in countless directions. It’s time to focus. The Focus Theme was built to bring your words, pictures and videos into sharp relief. It’s a clean and powerful theme with one critical objective: concentrating your priceless reader’s attention.

Demo Focus

Going Green Theme: Maybe you want to save the earth. Maybe you want to save your neighborhood. Going Green is the clean and stable platform you can tell the world from. Make a difference with your website, and get the Going Green Theme.

Demo Going Green

Landscape Theme: It’s a great big world out there, and you want to shoot it all. Shouldn’t your work have an exceptional home? The Landscape WordPress Theme is sophisticated and invisible enough to reveal the beauty in your pictures.

Demo Landscape

Lexicon Theme: You might be a journalist striking out on your own. Maybe you’re going to create the next big celeb blog. Whatever the story you want to cover, do it in style, cover it in Lexicon.

Demo Lexicon

Lifestyle Theme: Got lots of magazine-style content and need a stylish frame? Lifestyle’s a great choice for sites that have a lot to say. Choose from five content-friendly soft color schemes and widgets that support everything from video to in-depth articles to great photography.

Demo Lifestyle

Magazine Theme: When you’ve got lots of content and you need a magazine-style format to show it off, Magazine is the theme for you. Magazine is sleek, up-to-date, and always cutting-edge… just like your content.

Demo Magazine

Manhattan Theme: When you’ve got lots of content and you need a professional way to show it off, Manhattan is the theme for you.

Demo Manhattan

Metric Theme: Thankfully, the days of the starched, buttoned-down corporate website are over. You’ve got a way to build exactly what you need. Metric delivers a warm new media professionalism to your online customers.

Demo Metric

Mocha Theme: Mocha is the perfect theme for fashion, music, and style blogs… or anyone who craves stylish design. Mocha’s sophisticated design, upscale color scheme, and uncluttered layout always deliver a delicious experience for your audience.

Demo Mocha

News Theme: Got lots of news-style content and need a stylish frame? The News theme is a great choice for sites that have a lot to say. Enjoy using the featured areas and custom widgets that support everything from video to in-depth articles to great photography.

Demo News

Outreach Theme: A church is one of the most information intensive organizations on earth. Don’t let your message get lost. Outreach gives you the framework you want, so you can give your people the message they need.

Demo Outreach

Pixel Happy Theme: Looking for a bright, modern-looking theme that showcases great images? Pixel Happy is the perfect choice. Pixel Happy’s sophisticated color scheme, generous white space, and slideshow and gallery functionality make the perfect framework for photography and other image-heavy sites.

Demo Pixel Happy

Platinum Theme: Have a great story to tell? An incredible show to put on and to let people know about it? How about showcasing your vocal skills? Let the modern Platinum theme take the back seat while you take the stage. It’s your time to shine.

Demo Platinum

Pretty Young Thing Theme: There’s a fresh, vibrant generation out there, and you’re a part of it. Pretty Young Thing can capture the essence of your experience and reflect it back to a world that badly needs a dose of youthful exuberance!

Demo Pretty Young Thing

Prose Theme: Prose is an elegant theme with point-and-click design controls. With Prose, you can easily change things about the appearance of your site (like colors and fonts) without knowing anything about code. Maybe your readers prefer a larger font. You probably have certain colors you’ve chosen to reflect your individual brand. If you can point-and-click, you can customize Prose.

Demo Prose

Serenity Theme: Got lots of magazine-style content and need a stylish frame? Serenity’s a great choice for sites that have a lot to say. Choose from an amazing selection of widgets that support everything from video to in-depth articles.

Demo Serenity

Sleek Theme: There was a time when the gadget-inclined were relegated to the basement. Those days are long gone and now you can show that. Get your geek on with Sleek, bring your brilliance to the world.

Demo Sleek

Social Eyes Theme: One of the great benefits of Social Media is the ability to meet people where they are. On Facebook? Over at Twitter? No problem. Social Eyes is an elegant and easy way to assemble a stunning home for all of your Social Media work, and to expand it with your own unique take on what’s going on.

Demo Social Eyes

Streamline Theme: Your website shouldn’t get in the way of your stories. Here’s your chance to tell it like it is. Streamline throws light on your work, letting you get back to what’s important. Focus on the things that really matter.

Demo Streamline

Tapestry Theme: You take pictures, you write stories and opinions, you make videos, you link to cool stuff all the time. Tapestry takes everything you make online, and makes perfect, beautiful sense of it.

Demo Tapestry

Venture Theme: You’re not playing a game. You’re in business, and you’ve got the numbers to prove it. Venture is as stylish and bold as you are, ready to show the world what you’re made of.

Demo Venture

If you’ve been counting, that’s nearly 40 Premium WordPress Themes plus all the bonuses, support, and lifetime updates you simply won’t find elsewhere. Join StudioPress Today.