Google Hummingbird – The Latest Algorithm Update

In case it slipped by you, Google announced its latest algorithm update last September – the Hummingbird – in celebration of its 15th anniversary. The announcement, held in the garage where Google was born, includes several major improvements on its answering system technology since its last Caffeine update in 2010.

One of the many new types of search activities in Hummingbird is what Google calls “Conversational Search“. This update is more than just typing in keywords to search for results. It encourages you to “have a conversation with Google” where you can post questions as if you were having a normal conversation.
Here are some of the latest changes included in this update:

Knowledge Graph

  • Use the Knowledge Graph to answer questions you never thought to ask and will help you discover more.

  • Knowledge Graph Carousel at the top of the results page gives you a more complete picture of what you’re curious about. Explore collections from the Knowledge Graph and browse lists of items, that help you research a topic faster and more in depth than before.

  • The Knowledge Graph can understand language differences, helping you more precisely express what you mean as you enter your search.

  • Information from the Knowledge Graph is available on desktop, tablet, and your smartphone.

Voice Search

  • Ask your questions out loud and get answers spoken back whether you are out and about or sitting at your desk. Just tap the mic on the Google search bar and speak up. This works on the Google Search App for iOS, Android and Chrome browsers for laptops and desktops.

  • Search without typing. You can ask anything, anywhere. Use it in the kitchen, on the couch or anytime your hands might be full. Plus, searching with your voice makes searching words you’re not sure how to spell quicker and easier.

Google Now

  • Gives you the right information at just the right time using helpful cards with information you need like: boarding passes, appointments, weather, flights, hotels, restaurant reservations, events, reminders, traffic, etc.

According to Amit Singhal, SVP, Google Search

“We’ll keep improving Google Search so it does a little bit more of the hard work for you. This means giving you the best possible answers, making it easy to have a conversation and helping out before you even have to ask. Hopefully, we’ll save you a few minutes of hassle each day. So keep asking Google tougher questions—it keeps us on our toes! After all, we’re just getting started.”

WordPress eCommerce Opportunities for WordPress Professionals for 2014

The Internet has significantly changed and reshaped the workforce profile in the last few years. It has opened up opportunities for work outside of the traditional 9 to 5 setup and the lure of “work from home” or “work anywhere” is irresistible. Because of this, more and more people are opting to liberate themselves from the office cubicle and pursue non traditional work opportunities because of the flexible work hours and the income potential it presents – most of which can be found online.

The global economic landscape is flat in the sense that anyone in the world, regardless of location or educational attainment, can become the next big business online. The challenge for most businesses is how to take their bricks and mortar mentality into the world of bricks and clicks.These people need experts who can help them build their dream business – online. For WordPress professionals, the opportunities to service this sector cannot be ignored.

According to comScore,

The comScore report found that retail e-commerce sales produced over $50 billion dollars last quarter. The study found that e-commerce sales have seen double-digit growth for 10 consecutive quarters. While growth this quarter was strong, comScore found that it was slightly down from the previous two quarters.

“The first quarter of 2013 was fairly strong for online retailers, with total e-commerce sales surpassing $50 billion for only the second time on record,” said comScore Chairman Gian Fulgoni.
“While the year-over-year growth rate of 13 percent remained healthy, it was a point or two below that of the preceding quarters.”

According to the report, sales growth was down one percentage point on a quarter-over-quarter basis. E-commerce sales growth was also reported to be down two percentage points since Q3 2012. Fulgoni surmised that the slowdown was caused by payroll tax increases, which took effect in 2013.

ComScore’s report found that digital content and subscriptions, apparel, sport/fitness, consumer electronics, and consumer-packaged goods saw the greatest amount of e-commerce sales growth this quarter. The report shows that all categories saw over 20 percent growth year-over-year.

Here are a few key strategies WordPress professionals can use on how to take advantage of the booming WordPress eCommerce business opportunities:

Think Local, Sell Global. – think of businesses and services in your local area that have the potential to go global

  • local retail stores in your community that can sell globally – eg. books, accessories, jewelry, hobby stores, food, specialty shops
  • personal and professional services – consultants, freelancers, financial advisers, coaching services, tutorials, accountants, DIY-ers
  • NGOs, events, charitable institutions, fundraisers, non profit organizations
  • niche businesses – realtors, travel agents, auto dealers
  • small to medium scale businesses

Master the eCommerce process and understand how each step functions. WordPress professionals need to be well-versed on how the standard eCommerce process works:

  • shopping cart – should be simple enough for the customer (eg. WooCommerce, easy digital downloads, gravity forms, etc.)
  • payment gateway
  • merchant account
  • merchant’s bank account

Study your client’s needs and specifications and how you can integrate, merge, or streamline their current business practices and processes to their website. Don’t be afraid to ask questions and provide suggestions on how to modify or improve how transactions are processed.

Price yourself right. – Building an eCommerce site is more than just choosing an eCommerce supported WordPress theme, adding a plugin, and hitting the publish button. Consider the scope and the size of the whole project, the after installation support, and any additional web admin and system maintenance support you might be asked to provide before giving a price quote.

One of the highlights of the comScore Q1 2013 report says that,

E-commerce accounted for 10.6 percent of discretionary dollars spent, the highest share on record.

There is no turning back to business as usual. eCommerce is here to stay and it’s momentum is on the rise and WordPress professionals have every opportunity to take advantage of it.

Tips To Maximize Marketing To Your Local Mass Traffic

A panel of experienced resource speakers including Mike Cooch, Kevin Wilke, Jack Mize, Martin Maybruck among others shared valuable insights and wisdom (T&C Summit 2013) on how to handle local traffic.

Here’s a summary of some of the key points these experts shared and see how it applies to your own local marketing targets.

The top 3 strategies for getting clients are:

  • networking at local events
  • speaking at local events
  • direct mail

The top 3 online strategies for clients are:

  • videos (get ranked quickly) Tip: put your business phone number in the title
  • directories
  • social media

Effective Facebook Page contests include the ff. elements that can contribute to your list building efforts, free referrals, viral reach, etc.:

  • name – for brand positioning
  • video – builds trust
  • prizes – aligns with market and doubles attendance
  • fan gate – increases “likes”
  • webinar – adds value

Follow up with people over the phone and offer your services

Build your business eventually to be sold

  • build assets instead of just a source of income
  • keep your financials clean
  • document systems and processes
  • target margins to be at par or better than industry standards
  • think of transferable contracts
  • recurring revenue
  • proven sales model

Your number 1 job is to sell

  • Small businesses are not actively looking for someone to market for them. You have to sell to small businesses.
  • Focus on one vertical to start. It is the biggest secret to growing fast
  • Leverage channels (conventions, webinars, newsletters, trade shows)

Use tools and resources to help you find leads

  • Smartwebinar – automated prospecting webinar for local marketers
  • Localizer lead tool – find local prospects fast
  • Lead kahuna – find leads with bad online reputation and turn them into prospecting material to target them

Fast local lead copy works for landing pages, video scripts, online classifieds, biz listings, social media properties.

Small businesses want mainly is fast sales. Mobile consumers are among the highest percentage of searchers for local businesses but not all local businesses have websites.

If you are running a small business your local business must be listed in apps such as:

  • Google maps
  • Yahoo
  • Mapquest
  • Yelp

Local businesses owners need to build a custom mobile landing page catered to their target audience.

Your friendly neighborhood shop could be the next big thing to happen. Check out opportunities to connect and network.

eCommerce 3.0 – How to Structure Your Basic Ecommerce Store and Make it Work

The face of eCommerce is slowly changing as more and more people look to the internet not only for information but for physical goods as well. The convenience of being able to shop from the comforts of your own home or wherever you are is luring more and more consumers to buying online. Here are a few pointers Ezra Firestone shares about setting up an eCommerce store that works.

According to Ezra, in an interview by James Schramko, Ezra stated that,

“… one of the big things about eCommerce- what I call eCommerce 3.0 – what’s changing about eCommerce right now is the day and age of the store, of the faceless eCommerce store is dying. The eCommerce that just puts up products and list manufacture descriptions is dying. What’s working now is adding value to your market, writing your product descriptions, ordering your products that are selling best and shooting videos about them, creating buyer’s guides like keep bundling products together that people want, figuring out ways that you can serve your community and creating a face and a brand and owning the race course within your eCommerce store.”

A. Basic structure of an eCommerce store:

Home, section product detail (most important) blog/content, checkout, PPC landing pages, more info, social profiles

SEO structure

  • Home page – 3 main KWs + modifiers (descriptor words). Ex. modifiers = colors, type of material
  • Top 75+ modifiers = section keywords. Section has products under it
  • Next 500 keywords that can be productized = products
  • Google product listing ads are great for ecommerce
  • Remaining relevant KWs = blog posts
  • 700 words per sections – modifiers written in (unique sections + descriptions)
  • Weekly blogging = about product, other keywords, EdC, each post has deep link + picture
  • Obvious on page – reviews, social buttons, etc
  • Internal link structure
  • Don’t over optimize
  • Author of the store – find some way to create a relationship with your customers

SEO Title Tags for ecommerce stores

  • “Vintage Costume Jewelry”
  • Description: KW, Phone #, Sentence, Modifiers
  • Get rid of big link boxes in the footer

Every search has a unique set of channels

  • Users prefer to consume media in different formats (video, audio, text, etc.) The goal: occupy as all positions as much as possible
  • Channel to occupy
    • SEO, PPC, Comparison Engine, email, social media
    • Image for each product – make sure if you have ownership of images, watermark them
    • Video for each section pages + home page
    • PPC ads (image ads + text ads, retargeting etc.)
    • Amazon listing for all products
    • Google search results: above the fold = ads, shopping, 1 or 2 organic results
    • Blog/ed content

B. Three Things to Track

  • Goal Flow: Product Page – Shopping Cart – CheckOut Page – Product Sale
  • Events: Product Options – Messages – Button Clicks, Errors (most important)
  • Site Search: monitor how the big stores like Amazon do it

C. Check Your Pages for These Items

  • Header : Search, Contact, Security, More Info, Cart, Chat/Live Help, Opt in, Offer (ex. Zappos header)
  • Favicon, Social links, Video, FAQ, Video Customer Service
  • Testimonials (random display), Bestsellers
  • Footer: Trust Seal, Search, Opt in

    • Homepage : Main rotator or slider with 3 images, tabbed featured products

  • Section Page: Items on sale – show percentage saved, Images open in lightbox for quick viewing, Featured item or deal should be on top of the page
  • Product Pages: Get rid of left navigation, Tabs on the left, Display social buttons above the fold, Cross sell recommended items, Guarantee, Trust, Shipping, Videos, Multiple Images, Recently Viewed, Put features/benefits under Add to Cart
  • Checkout Page 1: Make it look as nice as the Product Page, Shipping Calculator, Proceed button at top and bottom, Image, Product, Guarantees
  • Checkout Page 2: Multiple Payment Options

D. Boost Your Conversions With the Following:

  • Create FAQ on Shipping
  • Follow-up script on cart abandonments by email. Offer a discount
  • Use in-page analytics to optimize Section pages. Put products clicked the most on top of the page
  • Thank you video
  • Post purchase survey
  • Follow up with review request

If you are currently running an eCommerce website you can use the information above to evaluate how your site is doing. If you are planning to put up one for the first time, use them as your guide to jumpstart your business in the right direction.

ThemeFuse: A Closer Look

About

“We Create Premium WordPress Themes. The Original Kind!” This tagline encapsulates everything ThemeFuse is about. ThemeFuse is a commercial WordPress Themes Shop co-founded by four guys from Bucharest, Romania: Bogdan Condurache (Art Director and Motion Graphics Designer) and Dimi Baitanciuc (co-founder) both of whom take care of the creative side, together with Alexandru Luncashu and Sergiu Bagrin (After Care Support) who, on the other hand are in charge of development and programming. ThemeFuse focuses on providing original high quality niche WordPress theme designs coupled with top aftercare support designed to meet the exact needs of customers in specific industries.

History

Dimi Baitanciuc and Bogdan Condurache started out selling HTML/CSS templates on ThemeForest in November 2009. They soon realized the huge potential in WordPress and started implementing their designs into the CMS. They were joined by Alex and Sergiu later on. After another 4-5 months on ThemeForest they decided to put up their own and the ThemeFuse WordPress theme club was birthed in 2010. The theme club includes 28+ themes (averaging a new theme every month) available to download which range from portfolio themes through to magazine themes for sports and fashion sites.

Product

The ThemeFuse WordPress theme club currently includes over 28 themes that cover a wide range of themes that include portfolio themes, magazine themes, blog themes, business themes, etc. that cover niche industries such as sports, fashion, travel, events, food, art, corporate, and so much more. The club membership is a subscription based product ($17 per month) where you get access to all themes (current and future) including PSD files. This is automatically renewed each month based on the date you signed up. The membership price includes a one-time only $199 sign up fee. If you decide to cancel your subscription, you will not be able to download the themes anymore. Themefuse enforces a no refund policy applicable to club members as well. Should you decide to reactivate your club membership and sign up again you need to pay the one time signup fee again. Themes are also sold individually to non-members.

Member Benefits

Aside from gaining access to the entire Themefuse theme collection, members get VIP Priority treatment in their Support Forum, members get access to a beautiful Member’s Area, members can also give input and suggestions on future themes. Aside from these, members also have the opportunity to earn via their improved affiliate program.

Income Opportunities

ThemeFuse’s affiliate program allows you to earn in several ways. Once you become an affiliate, all you need to do is put your affiliate link on a banner on your website or use ThemeFuse’s WP referral plugin. Once a person clicks on the link and makes a purchase on their website you earn 30% of the sale, every time. Their affiliate software sets a 60-day cookie that keeps tab of users who visit their website from one of your links. This means you still get a 30% cut on every purchase the user makes, even if the customer comes back at a later time. In addition, if the user joins our club you’ll also get 10% of every recurring payment he makes every month. Themefuse pays its affiliate partners once a month via PayPal. Affiliates can expect to receive their affiliate shares between 1st and 10th of the following month.

Recent Developments

ThemeFuse recently partnered with WebHostingBuzz to provide a new service targeted at WP beginners. The goal of the partnership is to deliver a hands-off service, where every client can get their WordPress site installed by a team of professionals on a quality hosting account, along with a well-designed WordPress theme. This service means that customers can pick a theme from ThemeFuse’s gallery and have it installed by their team, on an optimized hosting platform, and under a new domain (of your choosing).

The main strength of this new service is the no-supervision-required approach presented by both companies (ThemeFuse and WebHostingBuzz). All the client needs to do is pick a theme from the official theme gallery at ThemeFuse.com, choose the hosting pack (domain name included) at checkout and that’s it. All within a single checkout process.

For the client, the package includes: the domain (optional), the hosting, the website (WordPress theme), AND all the necessary installs will be taken care of by ThemeFuse. ThemeFuse also provides a dedicated support forum to handle the chosen theme’s issues as well as troubleshooting any problems that may come up.

Future Plans

According to Dimi Baitanciuc,

Talking about the longer term, we plan to release a brand new website as part of our ThemeFuse family, which will not be related to WordPress themes, but to web and graphic design in general. We have been collaborating with high-class designers from around the world the past few months and I think we’ve come up with awesome results.

Visit ThemeFuse today.

Web Design Tools for WordPress 2013

Learning is a never-ending journey. There’s always room to grow, things to improve, and ways to make things better, more efficient, and more effective. Here are some (premium and free) web design tools that can help WordPress authors and developers reduce work time, increase productivity and improve work quality:

Sail.js (Free)

Sails.js makes it easy to build custom, enterprise-grade Node.js apps. It is designed to resemble the MVC architecture from frameworks like Ruby on Rails, but with support for the more modern, data-oriented style of web app development. It’s especially good for building real time features like chat, it automatically builds a RESTful JSON API, and it supports HTTP and WebSockets. The Sails framework was developed by Mike McNeil with the support of Balderdash.

Backbone.js (Free)

Backbone.js gives structure to web applications by providing models with key-value binding and custom events, collections with a rich API of enumerable functions,views with declarative event handling, and connects it all to your existing API over a RESTful JSON interface.

Extra Strength Responsive Grids (Free)

Extra Strength Responsive Grids are percentage-based, for smooth, non-snappy width adjustments that enable you to take total control of your layout. ESRG deploys meaningful class names such as grid-half and grid-quarter to make life easier. ESRG is also SASS-enabled.

Easel Design without a Designer (From Free – $99 Subscription)

Easel is an in-browser, high-fidelity web design tool that lets you mockup, share and implement your ideas with ease. This WYSIWYG web design tool aims to make web design and development easier for teams who want to quickly get their ideas online without having to hire a designer. The app is a great resource for people who don’t have any coding experience but know what they want visually.

Responsive Nav (Free)

Responsive Nav is a tiny JavaScript plugin which weighs only 1.7 KB minified and Gzip’ed, and helps you to create a toggled navigation for small screens. It uses touch events and CSS3 transitions for the best possible performance. It also contains a “clever” workaround that makes it possible to transition from height: 0 to height: auto, which isn’t normally possible with CSS3 transitions.

Traffic Hacks using Facebook

If you could show your product or your business to approximately 1.06 billion users, would you? What if you could direct these 1.06 billion users to your website, would you do it? Whatever your thoughts are about Facebook, undeniably, it is obviously a huge dam of cheap, targeted, and more profitable potential traffic that your business could greatly benefit from.

Here are some tips and tricks shared during the last Traffic and Conversion Summit 2013 that you can use to start tapping into Facebook’s traffic potential.

Identify Your Goals and Targets

  • Do you want to get more fans?
  • Do you want to send users to your website?
  • Are you promoting an event or an activity? Where – on Facebook or on your website?

Get a Facebook Page for Yourself or Product

Setting up a Facebook page is free, easy and you can create as many pages as you need for yourself and for your business.

Use Page Post Ads, not Promoted Post

  • 90 characters of ad copy, then link to any landing page on or off FB.
  • Highlighted links- direct to landing page.
  • Add an image, link or video to stand out.

Use Facebook Offer Ads

  • These are like Groupon offers.
  • They are very specific offers and promotions that attract more qualified prospects.
  • This type of ads are perfect for live events and webinars.
  • You get free news feed activity when an offer is claimed.
  • International ads are cheap to run.

Promote to Custom Audiences.

  • You can upload your email list (or mobile phone list) and your ads will be shown to those people. It is easier to sell to those who you already know.
  • Tailor the creative to each segment of your list.

Test and Monitor Your Results Closely

Keep track of your ad activities to see which ads perform the best that way you can adjust and make changes accordingly making it less likely to waste money and closer to achieving your goals.

Tasty Food and Restaurant WordPress Themes to try this 2013

Mobile devices have changed the way people access the internet. More and more people use it to search for information relevant to their locations. As a result, mobile internet and mobile computing have helped boost local businesses that have an online presence. If your local business isn’t online yet, you need to be. Here are some delicious food and restaurant WordPress themes to help drum up some noise for your business:

Bistro Responsive Foodie App Theme

Bistro Premium WordPress Theme is a responsive theme that includes a great booking app system to help you monitor & manage customer bookings and reservations. It also features: a specials, promotions and event management system, a calendar system, photo galleries, google maps integration with driving directions, countless custom widgets, and is also translation ready.

Eatery – Responsive Restaurant WordPress Theme

Eatery Premium WordPress Theme is a responsive restaurant/cafe theme that includes: a flexible full menu system easily customizable using custom posts, a built-in 24hr-enabled reservations form template, shortcodes options for elegant text styling, image galleries & slideshows, numerous color theme options with 5 preset color styles to start with, and global currency support.

Elegantia – Restaurant and Cafe WordPress Theme

Elegantia is a rich and luxurious-looking premium WordPress theme for restaurants & cafes. It has many features specifically designed for a restaurant business like: ajax-based Reservation template, Food Menu Module, Events Module, sortable Gallery module, ajax based and Google maps-enabled Contact module, and an impressive Homepage with full width slider and services information.

Coffee Shop – Responsive WP Theme for Restaurant

Coffee Shop is an easy to install premium responsive WP template for cafes and bistros. This dark styled responsive theme is feature packed. It includes: custom post types and templates for menu, events, staff, it is fully localized, has numerous color options, custom widgets, and includes 5 layered PSD files for further customization.

Delicieux Restaurant WordPress Theme

Delicieux Premium WordPress Theme is a visually appetizing theme perfect for restaurants. It comes with a Drag and Drop Page Builder feature for managing different page elements in the theme. It features a menu system, a google maps enabled contact page, a widgetized footer with 6 layouts, a blog page with 8 layout options, and advanced theme options panel for creating custom theme changes like background image changes, sliders, and shortcodes management.

Top 5 Widgets to Supercharge your WordPress Theme

Widgets are always plugins but not all plugins have widgets. Do you agree? Whether you agree or not, here are some great widgets you can use to supercharge your WordPress theme.

Freelancer Widgets Bundle

Freelancers will rejoice with this bundle. It’s got 7 great widgets: advertisement, biography, buy me a beer/coffee, contact widget, contact form widget, opening hours widget, and social links widget all in one big bundle. These widgets are highly customizable & can be modified easily. Freelancers like musicians, artists, designers, developers, creative professionals,etc. will find this widget a useful addition to their website.

Posts By Author Widget Pro for WordPress

If you’d like to provide your readers with an easy way to compile posts by a favorite author on your website, this powerful widget is what you need. Posts by author allows you to: compile, sort, show post excerpts, control number of posts to display, display thumbnails, in 15 configurable ways. This widget is especially useful for multi-author websites to help readers sort posts by their favorite authors.

Smart Navigation Widgets

User experience is key to getting repeat visits and one way to ensure that is to keep your navigation user friendly. Smart Navigation Widgets is a powerful widget ideal for websites with large archives. This Ajax-powered widgets allows the user to navigate deeper only when he needs to. Scouring and clicking thru long lists can get boring and make users bored waiting for content to load. This widget allows you to control the number of links displayed and speed up websites in the process.

M7 Easy Accordion Menus Widget for WordPress

This cool widget makes adding an accordion menu to your sidebar as easy as dragging and dropping. It’s a fresh way to combine menus on your sidebar. You can define: general settings, design and layout settings, thumb settings, excerpt settings, post settings, and the read more text settings to display the widgets you want to feature. Super cool and elegant space saving feature. It’s responsive too!

Announcements!

How would you like to manage your announcements and schedule them way, way, ahead of time? If you are handling an events website, an eCommerce site, or a business site that holds regular events, keep your users informed by scheduling your announcements automatically with this handy widget. Whether it’s a big sale, an important event, a greeting or any type of announcement you need, simply set it and forget it. This widget gives you 4 options for scheduling your announcements: weekly, annual, monthly, or using custom start and end dates.