The Missing Ingredient in Your Content Marketing Strategy

published on October 29, 2013

We live in an age of automated scripted responses. Customer service isn’t what it used to be. If you dialed for help nowadays, you’d get more or less an automated cookie cutter response to press 1, press 2, press 3, …



Tips To Maximize Marketing To Your Local Mass Traffic

published on September 8, 2013

A panel of experienced resource speakers including Mike Cooch, Kevin Wilke, Jack Mize, Martin Maybruck among others shared valuable insights and wisdom (T&C Summit 2013) on how to handle local traffic. Here’s a summary of some of the key points …


Authority Blogging with Tim Young and Eric Prelic

published on August 28, 2013

Authority Blogging Defined Authority blogging is a deliberate effort to publish quality content with the goal of establishing credibility, expertise, and authority over a specific area or topic whether by single or multiple author(s)/blogger(s) with the objective of growing, influencing, …


Email Deliverability Tips from Richard Lindner

published on August 14, 2013

Email marketers are faced with both challenges and opportunities not open to your traditional direct mail or real life salespeople. Opportunities to penetrate a wider audience via email at a fraction of the cost of snail mail marketing or sales …


Take Care Of Your Affiliates And They Will Take Care Of You

published on July 30, 2013

Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate’s own marketing efforts. The industry has four core players: the merchant (also known as …



M-Commerce – The Mobile Market, Web Design and Conversion

published on June 17, 2013

The unstoppable invasion of mobile computing and how it has woven itself into our daily routines is undeniable. A life without the Internet, free WiFi, and our handheld devices is almost unimaginable and web designers have heard and heeded this …


Conversion Hacks: Increasing Click Rates

published on May 21, 2013

If you are running an ecommerce site, a money site, or a monetized website you need to understand Click Through Rate (CTR) and how to use it to your advantage. The click-through rate (CTR) is the number of unique clicks …