eCommerce 3.0 – How to Structure Your Basic Ecommerce Store and Make it Work

The face of eCommerce is slowly changing as more and more people look to the internet not only for information but for physical goods as well. The convenience of being able to shop from the comforts of your own home or wherever you are is luring more and more consumers to buying online. Here are a few pointers Ezra Firestone shares about setting up an eCommerce store that works.

According to Ezra, in an interview by James Schramko, Ezra stated that,

“… one of the big things about eCommerce- what I call eCommerce 3.0 – what’s changing about eCommerce right now is the day and age of the store, of the faceless eCommerce store is dying. The eCommerce that just puts up products and list manufacture descriptions is dying. What’s working now is adding value to your market, writing your product descriptions, ordering your products that are selling best and shooting videos about them, creating buyer’s guides like keep bundling products together that people want, figuring out ways that you can serve your community and creating a face and a brand and owning the race course within your eCommerce store.”

A. Basic structure of an eCommerce store:

Home, section product detail (most important) blog/content, checkout, PPC landing pages, more info, social profiles

SEO structure

  • Home page – 3 main KWs + modifiers (descriptor words). Ex. modifiers = colors, type of material
  • Top 75+ modifiers = section keywords. Section has products under it
  • Next 500 keywords that can be productized = products
  • Google product listing ads are great for ecommerce
  • Remaining relevant KWs = blog posts
  • 700 words per sections – modifiers written in (unique sections + descriptions)
  • Weekly blogging = about product, other keywords, EdC, each post has deep link + picture
  • Obvious on page – reviews, social buttons, etc
  • Internal link structure
  • Don’t over optimize
  • Author of the store – find some way to create a relationship with your customers

SEO Title Tags for ecommerce stores

  • “Vintage Costume Jewelry”
  • Description: KW, Phone #, Sentence, Modifiers
  • Get rid of big link boxes in the footer

Every search has a unique set of channels

  • Users prefer to consume media in different formats (video, audio, text, etc.) The goal: occupy as all positions as much as possible
  • Channel to occupy
    • SEO, PPC, Comparison Engine, email, social media
    • Image for each product – make sure if you have ownership of images, watermark them
    • Video for each section pages + home page
    • PPC ads (image ads + text ads, retargeting etc.)
    • Amazon listing for all products
    • Google search results: above the fold = ads, shopping, 1 or 2 organic results
    • Blog/ed content

B. Three Things to Track

  • Goal Flow: Product Page – Shopping Cart – CheckOut Page – Product Sale
  • Events: Product Options – Messages – Button Clicks, Errors (most important)
  • Site Search: monitor how the big stores like Amazon do it

C. Check Your Pages for These Items

  • Header : Search, Contact, Security, More Info, Cart, Chat/Live Help, Opt in, Offer (ex. Zappos header)
  • Favicon, Social links, Video, FAQ, Video Customer Service
  • Testimonials (random display), Bestsellers
  • Footer: Trust Seal, Search, Opt in

    • Homepage : Main rotator or slider with 3 images, tabbed featured products

  • Section Page: Items on sale – show percentage saved, Images open in lightbox for quick viewing, Featured item or deal should be on top of the page
  • Product Pages: Get rid of left navigation, Tabs on the left, Display social buttons above the fold, Cross sell recommended items, Guarantee, Trust, Shipping, Videos, Multiple Images, Recently Viewed, Put features/benefits under Add to Cart
  • Checkout Page 1: Make it look as nice as the Product Page, Shipping Calculator, Proceed button at top and bottom, Image, Product, Guarantees
  • Checkout Page 2: Multiple Payment Options

D. Boost Your Conversions With the Following:

  • Create FAQ on Shipping
  • Follow-up script on cart abandonments by email. Offer a discount
  • Use in-page analytics to optimize Section pages. Put products clicked the most on top of the page
  • Thank you video
  • Post purchase survey
  • Follow up with review request

If you are currently running an eCommerce website you can use the information above to evaluate how your site is doing. If you are planning to put up one for the first time, use them as your guide to jumpstart your business in the right direction.

Creative WordPress Themes – May 2013

Portfolio, photography, and artistic WordPress themes are always popular. The ability to showcase images, videos, and text in one theme make it ideal for different web applications that can serve both artistic and corporate specifications. Here are some of the latest creative WordPress themes available in the market today:

Bloq

Create a lasting first impression with Bloq Premium WordPress Theme – a highly customizable theme with a fully responsive layout. The modern flat graphics and block layout format gives you that high-end graphic designer look perfect for creative agencies and freelance design professionals. This theme’s dedicated control panel allows users to configure the majority of the theme’s aesthetics and functionalities like color choices, page templates, and features such as post-formats, page templates, custom widgets, shortcodes, other theme elements that can help you create the look and branding you need.

PurePress

PurePress is a responsive and retina-ready theme that is packed with customization tools to help you create a multi purpose portfolio site. It is fully responsive and optimized for mobile devices. Features include slider choices, 6 skins, boxed and wide layout options, 8 layout options (with or without sidebar), tons of page templates. This theme is also capable of “password-protected” posts – a useful feature especially for professional photographers.

Awsm

AWSM is clean and simple, fully featured WordPress theme, perfect for creative people, freelancers or agencies. This unique theme reminds you of popular networking sites such as Facebook and Pinterest with a twist using familiar features such as the Facebook timeline and Pinterest’s masonry style grid layout. This theme is ideal for the creative freelancer who wants to display his work, projects, skills, services, and other interesting information (professional or personal). AWSM uses responsive design, stylish CSS3 and jQuery animations.

It is highly customizable with powerful theme options panel and many custom features. Another feature highlight is the option to use either a one-page layout which means your pages will scroll to its content, or the standard menu navigation which means that every page will open as a separate page on your website. You can even combine both without affecting any of your website content. AWSM is a unique and fresh take on the traditional portfolio styled theme.

Ideanosse

Create an impressive repository of your personal work using Ideanosse. Personal or creative websites need not be boring or look cookie cutter-ish with the usual predictable layout. If you are a little bit bored with what’s out there, check out this minimalist , responsive, single Page HTML5 WordPress Theme designed on Bootstrap Front End Framework. It is designed for specially small agencies to show their business online in more modern way with maximum coverage of clients. This theme can also be used for modern designers, developers & freelancers to show their works in a creative way.

The Barbershop

The Barbershop is a One Page Responsive WordPress Theme with a clean, unique retro/vintage design. The theme is packed with great Custom Post Types and Theme Options to display any kind of work on your website. Taking its playful design cue from the iconic Marx mustache, The Barbershop is a solidly designed theme that (although primarily designed for Barbershops) can be used for other website applications including your personal portfolio. This theme’s responsive development displays perfect on any tablet and mobile device and is easy to edit and maintain.

40 Impressive Selective Color Photography Examples

Selective color helps photographers to produce beautiful and interesting images. Using photo editing software we can change some of the areas to black and white, while other areas remain colorful making photos more vibrant. Using selective color, we can make ordinary quality images to extraordinary high-quality images. Desaturating and masking color photos is mainly used in this process.

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45 Realistic Colored and Black and White Pencil Portrait

When there was no camera in past days drawings and paintings are the only source, as days pass on camera have been invented. But still Pencil drawings did not loose any demand or craze.
Do you love pencil drawings, Then this post is for you. There are some artists who really create miraculous with their pencil, You cant even recognize which is real and which is painting or drawing.

Experience this presentation of 45 Realistic Colored and Black and White pencil Portrait drawings for Inspiration are displayed and get started with your creativity. Explore the minute details of each pencil drawing and get inspired to create your own.

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