Decoding WordPress Shortcodes

A shortcode is a WordPress-specific code that lets you do nifty things with very little effort. Shortcodes can embed files or create objects that would normally require lots of complicated, ugly code in just one line. Shortcode = shortcut. (WordPress.com)

WordPress shortcodes were introduced in version 2.5.They are a simple set of functions for creating macro codes for use in post content. It enables plugin developers to create special kinds of content (e.g. forms, content generators) that users can attach to certain pages by adding the corresponding shortcode into the page text.

According to WPBeginner,

“…a shortcode is a special tag that you can enter into a post that gets replaced with different content when actually viewing the post on the website.

…a shortcode looks similar to an HTML tag, but is enclosed with square brackets instead of angle brackets. This code gets replaced with some other code when the page is actually loaded in a web browser. The really cool thing is that WordPress allows you to create your own custom shortcodes to display pretty much anything. You could use it to output a Youtube video, show your latest tweets, or even customize it however you like.

An excellent article How to Use Shortcodes in WordPress by Lucy Beer demystifies shortcodes and breaks it down in chewable chunks quite nicely.

Simply put, shortcodes are useful because:

  • shortcodes are easy to use
  • shortcodes are easy to create
  • shortcodes simplify repetitive tasks

Commonly used shortcodes include:

  • buttons
  • content boxes
  • icon lists
  • columns
  • drop caps
  • quotes
  • pricing table
  • author info
  • contact forms
  • tabs

Today, WordPress developers are coming out with simpler and easier to use shortcodes that help even beginners to achieve professional looking websites without touching a single code. These shortcodes allow you to create custom design elements that are unique to your own website without having to use complex coding skills resulting in better looking and functioning websites.

Elegant Themes Shortcodes: Now Responsive!

With the advent of mobile platforms, WordPress themes have to adapt to the demands of this steadily growing user base. It can really be quite frustrating to read articles from any major newspaper’s website on iPhone or Android and get all the content mish mashed. Theme developers and web designers need to move more and more toward this emerging trend towards responsive themes.

It is a welcome development that Elegant Themes recently released its responsive shortcodes. While Elegant Themes has been churning out responsive themes for quite a while, the shortcodes were left out. It took 10 responsive themes before mobile friendly shortcodes were released. Great news, indeed!

So how do these new shortcodes, improve mobile browsing experience? Elegant Themes’ blog cites two examples of their improvement strategy. Tabs have always been an issue when websites typically viewed on a 960px wide screen to a 320px width. No matter what you do, having 10 tabs will alway come out cramped. Solution: Tabs turn into a slider when switching to mobile mode. It just makes sense to have sliders rather than have unreadable tab labels. Another example cited was the case of columns. As the content width gets narrower, text in columns become a bunch of flying letters. Solution: the new shortcodes convert columns into boxes when switching to mobile screens. Brilliant isn’t it? Regarding the new shortcodes, Elegant Themes has declared them to be fluid width giving them the capacity to shrink and expand according to screen size.

Web design and the emerging technology innovation and trends are accelerating even faster. More and more mobile users prefer to access the web through their devices and WordPress Themes providers need to step up their game. For loyal subscribers of Elegant Themes, these concrete steps towards updating and upgrading all Elegant Themes products is always welcome and appreciated.

Congratulations to Elegant Themes for taking WordPress theme development one step further and fully embracing the future of WordPress.

See Elegant Themes’ Responsive Shortcodes

Not Your Usual WordPress SEO Plugins To Try

WordPress as a Content Management System, in itself, is already a good platform for SEO goals because of the way it is structured. But you can always make a good thing better if you want to. Check out these fresh SEO plugins that you might not have heard of but might help make your SEO efforts yield even better results.

Premium SEO Pack for WP

This plugin in gives you a whole array of tools to help you optimize your site’s visibility in internet searches. The plugin includes monitoring tools like Google Analytics, SERP tracking, On-Page and Off-Page optimization tools, the premium Mass Optimization feature that allows you to optimize all your posts and pages at once. Another cool on page feature is Local SEO. This allows you to rank your pages based on the geographic locale. Other noteworthy on page features are: title & meta format, sitemap, SEO slug optimizer, SEO feature optimizer and google authorship. The SEO pack also includes Link Builders, Backlink Builder, Social Stats, Page Speed Insights, Smush It, and also an SEO code insert feature.

WordPress SEO Post-Optimizer

WordPress SEO Post-Optimizer plugin assists you in optimizing page rank posts. This plugin checks your posts againsts SEO criteria, checks for keyword density (the right amount of keywords in a post), and autochecks for the SEO score of your post every 15 seconds. The SEO scores are expressed in percentage. A real time check on the amount of words is also done in recognition of the fact that search engines usually prefer content with more than 300 words. The plugin also checks if the post has images or not and also if there are links to older posts on your blog to improve your internal content structure. The Post Optimizer plugin also checks for internal links, the usage of h-tags and alt-tags, and bold, italicized, or underlined keywords in your post.

Rankie

Rankie is a WordPress Rank Checker plugin that helps you keep track of WordPress rankings on Google keeping a close eye on each keyword position. The plugin allows you to track an unlimited number of keywords on Google and keeps updating these ranks daily. You can also check out ranking trends per week, month or all time. The plugin is also a great keyword research tool that helps you generate keyword lists by suggesting possible alternatives to keywords of interest. You can track unlimited number of keywords ranking on Google and keep updating these ranks daily as it works as a WordPress SERP plugin, generate ranking reports per month, per year or by all time letting you know how ranking is going up or down with details on every single position change for each tracked keyword, including many other helpful tracking functions.

Ultimate Video SEO Plugin

Ultimate Video SEO Plugin is an advanced stand alone plugin for WordPress which covers all aspects of Video SEO. It automatically fetches video SEO details from videos of all major video hosting providers and submit it to a video sitemap. What can it do? It supports self hosted videos in all WordPress supported video formats. It notifies search engines whenever a sitemap is updated or generated. It supports video embedded through shortcode or metabox (created by third party plugins or theme). It supports self hosted videos embedded using default WordPress media gallery. It adds schema.org video object markup to all your video posts/pages. It shows snippet preview of video search results within your post editor.

Meta Tags Optimization

Meta Tags are keywords used by search engines to find useful information. A lot of times the title and nature of the content may not be associated with the right meta tags. The Meta Tags Optimization plugin advices the admin whether the page is optimized correctly, by highlighting with green and red colors the Meta Tags that are found on the page. While the plugin will not tell us what tags to add or eliminate, it will highlight with red the incorrect inputs. This plugin gives useful information to the writer by highlighting meta tags on the page that may not be the best suited for the content. This plugin also lets you optimize meta tags for posts/pages by providing you clear instruction to repair your meta tags.

Best WordPress Themes 2021

UPDATED April 12, 2021: 2021 is sure to be another great year for WordPress Theme development. Like the millions and millions of people using WordPress, we eagerly await the Themes and Plugins to be released this year, and you can …

What Features Do Most Commercial WordPress Themes Have in Common?

WordPress users enjoy many benefits not necessarily available in other content management systems. The plethora of high quality WordPress themes that users can choose from is more than enough to dress up any website. Whatever type of website you plan to put up, most likely, there is a WordPress theme for it. Here are some of the most common features present in some of the most popular WordPress themes in the market today.

A Great Slider

An effective theme must help create a steady following for your site. It must be able to captivate casual visitors and convert theme into followers that eventually become clients and customers. A slideshow is a great tool that can deliver quick, dramatic visual impact combining the use of images with taglines, spiels, or memes to hook visitor interest. This billboard-like effect gives casual visitors something to spark their curiosity and encourage them to examine and explore your site further. The short attention span this generation has, a slider is an indispensable feature for any website. Popular plugins like Slider Revolution, Layer Slider, Nivo Slider, and Flexslider make the job a whole lot easier.

Parallax and Animation

Once you’ve gotten the attention of visitors, the challenge shifts towards keeping their interest. Perhaps you’ve attended lectures were you came in with excitement about what you could learn only to be disappointed by a boring, uncharismatic instructor whose droning voice put you to sleep. This is analogous to going through great content in boring or even hard to read content. This actually narrows your followers to those who are actually already sold to your content. If your goal is to convert more people to your product or service, the presentation of your content has to facilitate easy reading and assimilation of information. Corporate presentations are often more effective when stats are represented as animated charts and bullets. These actually help executives focus on the items that need to be considered. Having animated bullets and content sections also give focus on items you want your visitors to remember.

Flexible Layout with Drag and Drop Capability

Presenting your content is important in developing your following. While animation helps your audience focus on key points of your content, a sound content structure is still required for visitors to make sense of your site as a whole. Being able to piece together key points into a cohesive body of knowledge will drive home a stronger message to your visitors that will keep them coming for more. To do this, your content has to be organized in such a way that visitors go through important sections in a natural, stress free manner. The natural flow of content will vary according to your audience. Recognizing this, themes that have been designed and devised to respond to the needs of various audiences will bring a higher conversion in terms of subscribers and followers. A lot of themes now include drag and drop page builder features allowing you to assemble your own pages from scratch. Some themes come with ready made layouts for almost any type of site which can be tweaked to meet specific audience needs. Most, if not all, of these themes have powerful options panels and shortcode generators for maximum customization flexibility.

Mobile Friendly

Mobile is a platform that cannot be ignored. Mobile gadgets are part of today’s lifestyle because of the convenience it provides its users. As such, theme designers and developers are forced to confront the peculiarities one encounters when using a mobile device. A theme has to be responsive. This means it has to be able to adjust to give the best possible display regardless of what device you use to browse your site. Theme pages need to have the capability to reorder and resize according to tablet and smartphone displays without sacrificing the beauty of the theme on desktop. In addition to this, special navigation menus for mobile devices must be able to facilitate the interface differences on these devices from desktop. Usually, the Bootstrap framework is a theme author’s go to option to ensure optimal performance on mobile platforms.

Good SEO

No matter how great your site is in terms of content or aesthetics, it must be found by your target audience. Great themes are coded in such away that is friendly to search engines to help land your site on the first few pages of search results. This is accomplished in a number of ways: meta and links, XML sitemaps, RSS Optimization, and Breadcrumb among others. There are numerous options to ensure your site is covered by good SEO measures. Clean code, SEO optimized images and videos, and installing reliable and tested SEO plugins like SEO by Yoast, etc. are some of the many SEO practices you can integrate on your site.

5 Most Popular Page Builder Plugins Roundup

Drag and drop customizations via Page Builder plugins are quite popular because of the ease it provides in creating multiple layout configurations without messing with code. There are several page builders available in the WordPress market today. Here are some of the most popular ones:

Visual Composer

Visual Composer is #1 Best Selling drag and drop frontend and backend page builder with 70k+ websites already powered. This plugin offers drag and drop page building with an intuitive user interface. What makes Visual Composer convenient is its front end page building capabilities. Visual Composer allows you to choose from 40+ different page elements or use custom shortcodes. The plugin also allows you to design your pages in a responsive way. The developers offer lifetime updates free of charge and has lots of tutorials available to help you use the plugin. The capabilities of Visual Composer may also be extended with premium add ons like Templatera or Easy Tables. You will be able to take full control over your WordPress site, build any layout you can imagine with no programming knowledge required.

Live Composer

Live Composer is a front-end WordPress page builder plugin with 28+ modules packed with functionality and styling options that allow countless variations to be made easily and without any coding. Live Composer offers front end drag and drop page building capabilities to your themes. It is designed to turn any theme into a feature packed beast. Live Composer comes with 28+ modules with easy customize options for each. Each module can be adjusted for device specific options making sure your pages look great on tablets, smartphones and desktops/laptops. You also have the option to create your own modules for specific functionality. Live Composer comes with special post types like Projects, Galleries, Downloads, Testimonials, Staff and Partners and transferring what you do on one page to another is easy with Live Composer’s Templates system.

Awesome Builder

Awesome Builder is a WordPress Drag & Drop Page Builder and shortcodes generator that offers the best solution you need to build a modern web page in the easiest way ever. This plugin widgetizes your pages allowing you to drag and drop your widgets into any section of the page. No need to create new modules. You can use existing widgets on your website. You can also use 25+ widgets included with the plugin but it will work with any widget you have. The plugin also enables a responsive layout for your pages. Awesome builder supports animation for each widget you add. Awesome Builder supports full width, background color image and video support.

Parallax One Page Builder

Parallax One Page Builder enables you to create your own one page website in just a few minutes. With this plugin you can create unlimited landing page with more features options and unlimited sections each with parallax effects as you enable. The plugin also comes with gallery and portfolio capabilities included. The first section gives you 7 slide gallery you can use with images, color or YouTube video. Each section there after can have an image, color or YouTube video as background. Plugin employs custom SEO for improving your sites web search results.

Drag and Drop Shortcodes

Drag and Drop Shortcodes is a great WP plugin with intuitive drag&drop interface and lot of elements to choose from, like: Accordions, Stats Counter, Knobs, Alert Boxes, Animation Box, Price Boxes, Progress Bar, QR Code, Service Boxes, Tabs, Team Member, Map, PayPal Buttons, Member Only Content, Tooltip, YouTube, Vimeo and self hosted HTML5 video. Drag and Drop shortcodes offer convenient page building capabilities using a highly intuitive backend interface. The plugin comes with a lot of page elements including Video, Stats Counters, Progress Charts, etc. Draggable sections and column allows you to present content as you see fit. Animation options, parallax and video backgrounds help you enliven your content even on the most boring default themes. What makes this plugin even more special is that it allows you to create your own modules with shortcodes.

One Page WordPress Themes April 2014

One Page WordPress themes are quite popular nowadays. Some like it for its low maintenance qualities, others like it for the speed, the fast-loading time and SEO benefits, while others enjoy it for the ease of use and the simplified navigation for both website owner and users as well.

Here are some of the latest One-Page WordPress themes in the market that might match the features and functions you need to create your own One-Page wonder website.

Candy Queen – Responsive One Page Theme

Candy Queen Responsive One Page Theme is a beautiful and clean responsive one page design theme for your candy boutique, florist design studio, or beauty salon. This premium theme is suitable for showcasing your product portfolio in a unique, feminine and playful way. This theme includes 3 ready color schemes (blue, lavender, and pink) that can be easily modified, SASS files, and layered PSD files including PSD files of sprites for easy theme modification.

Nivan – One Page / Multi Page WordPress Theme

Nivan – One Page Multi Page WordPress Theme is a fresh and refreshing portfolio theme for Agencies & Corporate websites, Artists, Creative Agencies, Collectors, or anyone who needs to showcase their work in a beautiful and elegant way. Its dynamic design, eye catching effects and animations, and flexible settings let you to make the most out of your theme and present a different and unique result for yourself or your client. Key features include: SPNOY exclusive gallery, Revolution Slider, Video Background (animation off), Multi-page option.

SimpleFlex – Flat One Page WordPress Theme

Simpleflex is an ultra-responsive, creative, and retina-ready flat-designed WordPress theme, that offers you one page and multi-page layouts with the latest and most powerful features. Its uniquely flat design, beautiful parallax effect and dynamically smooth animations provide you a simple and modern look on all devices. Built on the ThemeLuxe framework, SimpleFlex gives you the cleanest code with an advanced admin panel and an easy-to-use shortcode generator. also Simpleflex includes 2 versions of possible setups (Simple and Modern) no to mention even the PSD files to provide you with all the flexibility of customization you need to create the look that you want for your website.

Bubbles Parallax One Page WordPress Theme

Bubbles Parallax One Page WordPress Theme is a delightful, clean and modern one page parallax theme that can be used for companies, agencies, portfolios, product presentations, landing pages, and so much more. You have a choice of using a video background, a full screen slider background, or the popular Slider Revolution (in full screen or in custom size). This minimalist premium theme features amazing parallax features for that dynamic and animated look without being distracting.

Alpine – WordPress Responsive One Page Parallax

Alpine is a modern, professional, and flexible one page parallax multi-purpose WordPress theme, developed in Bootstrap framework. This responsive theme built with great attention to details can be used for any type of website: business, corporate, portfolio, products, marketing, etc. Modification and customization for: layout, styling, colors, etc., can be done directly and easily from within the admin backend. You have the opportunity to change layout settings for the whole site, for a particular section, or even both. You can also combine any of available elements to build beautiful Main Page, add more pages if needed, or create your own color scheme. Key features include: parallax sections, 4 home section versions, isotope portfolio, ajax project expander, font awesome integration, etc.

Top 5 BuddyPress Themes April 2014

BuddyPress ready themes enable you to create your own special social network centered around your website and content. This means that visitors can register as members and connect and network with other members who are part of your specific niche community. This is especially useful in creating and growing a social network where members share common interests. Here’s a rundown of the top 5 themes that have BuddyPress integrated into them.

WPLMS

WPLMS Premium WordPress Theme is a learning management solution for WordPress. It is designed to deliver and manage educational content for an online audience. WPLMS enables you to create and sell courses as single items, as subscriptions or as a combination of both. You can embed videos and other multimedia content into your courses, create your own question bank with multiple choice, single answer or essay type questions including quiz timers, timelines and auto submit with WPMLS’s built-in quiz and test capabilities. WPLMS includes an instructor dashboard allowing you to check submissions of students as well as your own course content. The theme also has a progress page for users to track progress and l badges and certificates earned and attained. This theme uses BuddyPress for collaboration and discussion with other learners.

Kleo

Kleo Premium WordPress Theme is a multipurpose theme designed to meet various requirements of most websites.This BuddyPress and bbPress ready theme gives you great flexibility to create a membership site with complete ease. Powered by the popular visual composer plugin, Kleo enables you to simply drag and drop elements into a single page. Kleo enables managing content according to membership level. The theme gives you the ability to restrict content according the type of membership one has. Kleo comes with key features such as an awesome option panel, shortcodes and templates for easy customization, 700+ Fontello icons, WPML ready, and so much more.

Xphoria

Xphoria Premium WordPress Theme showcases what BuddyPress and bbPress plugins are capable of doing. Xphoria gives you the ability to create display forums turning your site into a big social network exchange. Visitors can join groups, post messages, make connections and the like. Conversations are displayed in a neat tiled fashion showing the number of posts under each thumbnail. Groups are displayed on the homepage and may be viewed according to popularity, alphabetical order, activity or date created while each group has a separate page displaying member info and conversations. Essentially, a social network in a box, Xphoria can hel you build a social network for your company, school, sports team or niche community.

Plexus

Plexus Premium WordPress Theme is a multisite theme created especially for enabling your site to host a blog network within WordPress. This theme is fully integrated with BuddyPress and bbPress giving the social networking power fitting for a blog network. It comes with specific network settings that give you control over what blog admins can do with it. Aside from BuddyPress and bbPress full integration, the theme also includes: Visual Composer plugin for that drag and drop convenience in customization, Layer Slider plugin to create a responsive slider with hundreds of transitions, site wide widgets that display content across the blog networks, and so much more.

Klein

Klein Premium WordPress Theme is a powerful community theme that gives you the utmost power to maximize social networking. At the heart of this theme is the Gears core framework that enables you to integrate other plugins easily. This innovative WordPress theme was built to support BuddyPress, bbPress, and WooCommerce. It is ideal for a website that interacts with a lot of users. Members can create profiles, send messages, add connections, or simply share what’s happening. It also allows members to collaborate through forums or sell any products you require. Key features include: Visual Composer plugin for drag and drop layouts, paid membership pro features to manage subscription packages, supports Woocommerce to set up a vibrant private online ecosystem, etc. This theme works well with BuddyPress plugins such as Events Manage and Album Plus, extending the power of your site’s network.

Opt In Plugins for WordPress

Placing a strategic call to action on your website such as subscribe, register, download, purchase, etc. can make a difference in your conversion statistics. Make it easy for your audience to perform the CTAs you want them to with these opt in plugins for WordPress.

Magic Action Box

Magic Action Box is an easy to use but powerful lead generation plugin that lets you create a focused and high converting feature box in minutes. It let’s you display professional looking opt-in forms and feature boxes in your WordPress site. This plugin makes it easy to create powerful calls to actions and helps users to focus on one thing while presenting the CTAs in sleek professional looking action boxes without the need of a designer. This plugin also integrates with Gravity Forms to build complex, powerful and beautiful contact forms in just minutes.

OptinSkin

OptinSkin allows you to add eye-catching opt-in forms and social share boxes to your blog easily. One great feature of this plugin is the ability to split-test all the elements of your opt-in form (buttons, color, text, covers, images, etc. to find out which one visitors respond to the most. Another feature worth noting is the the Fade feature which allows the form to fade into your content – a great way to address ad blindness. This plugin also works with all major email marketing services and easily integrates with any of them. You also have the option to earn through your opt-in box by enabling an (optional) affiliate link. OptinSkin can be used on multiple websites you own without purchasing additinal copies.

Email Pickup

Email Pickup allow you create simple and powerful landing pages with email capture form. This is handy when you promote your products, for “Coming soon” pages, and for creating multiple subscribers lists for your newsletters. You can easily add forms to pages and posts using a special button or using a shortcode. This plugin also integrates with INinbox.

WangGuard

WangGuard protects your registration page against sploggers, spam users and unwanted users from gaining access to your website’s resources without the use of complicated captcha. This plugin cleans your database from unwanted users from within the Users panel. This plugin protects the standard WordPress, WordPress Multisite, BuddyPress and bbPress 2.0 registration forms. WangGuard is fully compatible with Standard WordPress (non-multisite), WordPress MU, WordPress Multisite, BuddyPress (multisite and non-multisite), bbPress 2.0, and plugins like WooCommerce.

Email Newsletter

Email Newsletter plugin gives you the option to send HTML Mails/Newsletters to registered users, commenters, subscribers, and users who contact you. This plugin gives you several options to: setup an email subscription box, send a newsletter to subscribers, add an unsubscribe link in the newsletter, export or import email addresses, send an auto email to new subscribers, and receive admin email notification for every new subscriber who joins.

Hybrid Connect

Hybrid Connect is a powerful plugin that allows you to create and customize your own opt-in form, display it strategically on your website (sidebar, footer, widget, slide-in, squeeze page, pop up forms, video, etc.), and improve your conversions by testing the elements in your opt-in form to produce the best results. Hybrid Connect is easy to use and requires absolutely no technical knowledge or coding skills. Hybrid Connect also features the easiest and most highly customizable opt-in form builder – the Hybrid Connect form builder – to help you create opt-in forms that match your website’s style without any coding knowledge required. This plugin also supports all major auto responder services.