UPDATED April 12, 2021: 2021 is sure to be another great year for WordPress Theme development. Like the millions and millions of people using WordPress, we eagerly await the Themes and Plugins to be released this year, and you can …
BuddyPress ready themes enable you to create your own special social network centered around your website and content. This means that visitors can register as members and connect and network with other members who are part of your specific niche community. This is especially useful in creating and growing a social network where members share common interests. Here’s a rundown of the top 5 themes that have BuddyPress integrated into them.
WPLMS Premium WordPress Theme is a learning management solution for WordPress. It is designed to deliver and manage educational content for an online audience. WPLMS enables you to create and sell courses as single items, as subscriptions or as a combination of both. You can embed videos and other multimedia content into your courses, create your own question bank with multiple choice, single answer or essay type questions including quiz timers, timelines and auto submit with WPMLS’s built-in quiz and test capabilities. WPLMS includes an instructor dashboard allowing you to check submissions of students as well as your own course content. The theme also has a progress page for users to track progress and l badges and certificates earned and attained. This theme uses BuddyPress for collaboration and discussion with other learners.
Kleo Premium WordPress Theme is a multipurpose theme designed to meet various requirements of most websites.This BuddyPress and bbPress ready theme gives you great flexibility to create a membership site with complete ease. Powered by the popular visual composer plugin, Kleo enables you to simply drag and drop elements into a single page. Kleo enables managing content according to membership level. The theme gives you the ability to restrict content according the type of membership one has. Kleo comes with key features such as an awesome option panel, shortcodes and templates for easy customization, 700+ Fontello icons, WPML ready, and so much more.
Xphoria Premium WordPress Theme showcases what BuddyPress and bbPress plugins are capable of doing. Xphoria gives you the ability to create display forums turning your site into a big social network exchange. Visitors can join groups, post messages, make connections and the like. Conversations are displayed in a neat tiled fashion showing the number of posts under each thumbnail. Groups are displayed on the homepage and may be viewed according to popularity, alphabetical order, activity or date created while each group has a separate page displaying member info and conversations. Essentially, a social network in a box, Xphoria can hel you build a social network for your company, school, sports team or niche community.
Plexus Premium WordPress Theme is a multisite theme created especially for enabling your site to host a blog network within WordPress. This theme is fully integrated with BuddyPress and bbPress giving the social networking power fitting for a blog network. It comes with specific network settings that give you control over what blog admins can do with it. Aside from BuddyPress and bbPress full integration, the theme also includes: Visual Composer plugin for that drag and drop convenience in customization, Layer Slider plugin to create a responsive slider with hundreds of transitions, site wide widgets that display content across the blog networks, and so much more.
Klein Premium WordPress Theme is a powerful community theme that gives you the utmost power to maximize social networking. At the heart of this theme is the Gears core framework that enables you to integrate other plugins easily. This innovative WordPress theme was built to support BuddyPress, bbPress, and WooCommerce. It is ideal for a website that interacts with a lot of users. Members can create profiles, send messages, add connections, or simply share what’s happening. It also allows members to collaborate through forums or sell any products you require. Key features include: Visual Composer plugin for drag and drop layouts, paid membership pro features to manage subscription packages, supports Woocommerce to set up a vibrant private online ecosystem, etc. This theme works well with BuddyPress plugins such as Events Manage and Album Plus, extending the power of your site’s network.
We live in an age of automated scripted responses. Customer service isn’t what it used to be. If you dialed for help nowadays, you’d get more or less an automated cookie cutter response to press 1, press 2, press 3, press the # sign, or dial 0 to talk to a customer service representative. If you are lucky, you get to talk to a real in-house customer service representative. If not, you get redirected to a call center agent from another side of the globe with a ready-made spiel to “answer” all your questions and “help” you with all your concerns. We’ve somehow lost that human touch in the midst of all this great technology.
Even web content can seem cold and clinical – distant, especially when the only end goal is to increase traffic and page rankings. Keyword stuffing. Readers are smart enough to sense whether you are truly serving their needs or you are simply dishing out self-serving, ego-centric content.
Ever read a status, a tweet, an update, or a headline, that made you click the link to read more? Irresistible. Something must have struck a chord – an emotion, a memory, a feeling, an idea, or maybe an experience that resonated with you or even provoked you, that made you connect with whatever you were reading.
This is the kind of response you want from your audience. It’s the first step. Your goal is to take them beyond being engaged. You want your readers to be involved – to be in dialogue with you. To see you as a reliable, relatable persona they can depend on. An authority figure – reachable, available.
A formal definition of Empathy is the ability to identify and understand another’s situation, feelings and motives. It’s our capacity to recognize the concerns other people have. Empathy means: “putting yourself in the other person’s shoes” or “seeing things through someone else’s eyes.”
(source: Mindtools.com)
People need to KNOW they are important. They need to FEEL they are important. They need to know that you are listening to them, and that they are not just merely some page view statistic to help you rank. They need to know that you know how it feels like to walk in their shoes. Once they know that you are listening to them, then they will pay attention. They will listen. They will subscribe. They will buy. Empathy with your audience is the impetus that will determine whether your readers will come back again and again.
Think about how popular brands like Nike, Dove, or Volvo “speak” to their audience through their ads. Nike inspires. Dove boosts self-esteem. Volvo is all about safety. These brands add that human factor in their messages that people can connect to. These brands have successful messages that make their audience feel that they are THE priority.
Seth Godin put it so succinctly in his blog,
The simplest customer service frustration question of all:
“Why isn’t this as important to you as it is to me?”
All brands have a commercial agenda. However, your goal is to make your brand have a “heart”, so to speak. Empathy. It sounds like some amateur psychological runaround BUT it is the missing ingredient you need to add to the whole content strategy. True, content is king, truer still, the audience, is its ever demanding queen.
In case it slipped by you, Google announced its latest algorithm update last September – the Hummingbird – in celebration of its 15th anniversary. The announcement, held in the garage where Google was born, includes several major improvements on its answering system technology since its last Caffeine update in 2010.
One of the many new types of search activities in Hummingbird is what Google calls “Conversational Search“. This update is more than just typing in keywords to search for results. It encourages you to “have a conversation with Google” where you can post questions as if you were having a normal conversation.
Here are some of the latest changes included in this update:
According to Amit Singhal, SVP, Google Search
“We’ll keep improving Google Search so it does a little bit more of the hard work for you. This means giving you the best possible answers, making it easy to have a conversation and helping out before you even have to ask. Hopefully, we’ll save you a few minutes of hassle each day. So keep asking Google tougher questions—it keeps us on our toes! After all, we’re just getting started.”
The Internet has significantly changed and reshaped the workforce profile in the last few years. It has opened up opportunities for work outside of the traditional 9 to 5 setup and the lure of “work from home” or “work anywhere” is irresistible. Because of this, more and more people are opting to liberate themselves from the office cubicle and pursue non traditional work opportunities because of the flexible work hours and the income potential it presents – most of which can be found online.
The global economic landscape is flat in the sense that anyone in the world, regardless of location or educational attainment, can become the next big business online. The challenge for most businesses is how to take their bricks and mortar mentality into the world of bricks and clicks.These people need experts who can help them build their dream business – online. For WordPress professionals, the opportunities to service this sector cannot be ignored.
According to comScore,
The comScore report found that retail e-commerce sales produced over $50 billion dollars last quarter. The study found that e-commerce sales have seen double-digit growth for 10 consecutive quarters. While growth this quarter was strong, comScore found that it was slightly down from the previous two quarters.
“The first quarter of 2013 was fairly strong for online retailers, with total e-commerce sales surpassing $50 billion for only the second time on record,” said comScore Chairman Gian Fulgoni.
“While the year-over-year growth rate of 13 percent remained healthy, it was a point or two below that of the preceding quarters.”According to the report, sales growth was down one percentage point on a quarter-over-quarter basis. E-commerce sales growth was also reported to be down two percentage points since Q3 2012. Fulgoni surmised that the slowdown was caused by payroll tax increases, which took effect in 2013.
ComScore’s report found that digital content and subscriptions, apparel, sport/fitness, consumer electronics, and consumer-packaged goods saw the greatest amount of e-commerce sales growth this quarter. The report shows that all categories saw over 20 percent growth year-over-year.
Here are a few key strategies WordPress professionals can use on how to take advantage of the booming WordPress eCommerce business opportunities:
Think Local, Sell Global. – think of businesses and services in your local area that have the potential to go global
Master the eCommerce process and understand how each step functions. WordPress professionals need to be well-versed on how the standard eCommerce process works:
Study your client’s needs and specifications and how you can integrate, merge, or streamline their current business practices and processes to their website. Don’t be afraid to ask questions and provide suggestions on how to modify or improve how transactions are processed.
Price yourself right. – Building an eCommerce site is more than just choosing an eCommerce supported WordPress theme, adding a plugin, and hitting the publish button. Consider the scope and the size of the whole project, the after installation support, and any additional web admin and system maintenance support you might be asked to provide before giving a price quote.
One of the highlights of the comScore Q1 2013 report says that,
E-commerce accounted for 10.6 percent of discretionary dollars spent, the highest share on record.
There is no turning back to business as usual. eCommerce is here to stay and it’s momentum is on the rise and WordPress professionals have every opportunity to take advantage of it.
THave you ever had this brilliant idea of a product that you just knew was going to sell like hotcakes but then flopped in the end? Have you ever considered tapping into the enormous income potential the Internet offers in terms of ecommerce but just didn’t know where to start?
Here are some of the many important insights shared by Ezra Firestone, ecommerce, SEO, and online media buying expert, and successful internet marketer of various products, real estate and training courses online, during the recently held Traffic and Conversion Summit held early 2013. Ezra’s vast experience and knowledge of landing page psychology, ecommerce user behavior and social media marketing has led to the success of many of Ezra’s ecommerce and online businesses.
According to Ezra,
“Someone is looking for a product. You show it to them. You don’t actually have to persuade them to buy it. They’re already looking for it. They buy it from you and then you ship it to them and they have something in their hands that they got from you.
It’s just like it’s such a good business model and it just felt really good and I could tell my wife’s parents about it and so I was just really happy when I stumbled across ecommerce and I kind of just went full-fledged into it and my put my 10,000 hours in because I had found a business model that really resonated with me.”
Ezra shares:
Tips on how to address the most common concerns people have about getting into ecommerce:
2 Ways to make more money on your eCommerce site:
Get more traffic
Increase your conversions
According to Ezra,
“Create a relationship with your customers. I think that adding value to the marketplace is by far the highest leverage conversion lever that you have. Second is congruency. I see this is so big and so many people don’t do this. When someone clicks Add to Cart, it takes them to a page that looks nothing like the website they were just on. It looks nothing like the store that they were just on. You’ve got to have your shopping cart process look congruent to your website.
Otherwise you will just significant decreases in conversion. When people implement this, they often see a doubling in their conversion rates and then the third thing and I think what everyone knows about, it’s super hot right now, is video. Product videos convert. Sixty-four percent of the people who come to your website will watch that product video for an average of two minutes. Product pages that have videos on them convert at 164 percent higher on average. They work. You have to be doing video.”
Doing a video blog and blasting it out there on social media and getting it out in front of your customers that way and building a relationship and building engagement. What that does for us is it creates repeat sales. It creates community. It creates repeat business. It’s the third part of the puzzle. You need to be visible so you need people to know you exist. Then you need to convert them into buyers. That’s conversion.
More next week.
WordPress professionals like theme and plugin authors, developers and other WordPress service providers constantly face the challenge of providing ample, quality after-sales support to their customers. It is a tricky area that even seasoned professionals need to constantly juggle. For those who are starting out new in the WordPress marketplace, it can be overwhelming to have a successful and highly-popular WordPress theme doing well as far as sales go because of the twin responsibility of providing high-volume customer support. Customer support can be the straw that breaks the camel’s back on any theme that sells like hotcakes which explains a lot of WordPress theme one-hit wonders. That’s why it is crucial to also include setting up a framework for addressing customer support during a WordPress theme’s development process and not be caught unprepared. Here are some useful tools and plugins to consider to address that need:
Live2support is a leading live chat software with advanced features. Live2Support! Live Chat Software service is a simple plug and play hosted service and does not require any software installation or IT expertise.
You just need to place small code into your webpage to enable Live Support on your website. Live2Support’s flexibility and versatility allows you to tailor independent and separate chat windows for departments such as sales, product promotions, technical support, billing and customer service departments. Live2Support’s live support application generates detailed chat transcripts. This enables you to use these transcripts to conduct market research, develop customer profiles, train chat operators and evaluate chat operator performance.
WordPress Advanced Ticket System (WATS) is the ultimate ticketing system for all organizations looking at enhancing their customer relationship experience. This is a plugin that adds to WordPress the features of a complete ticket system: ticket numbering, ticket integration, ticket keys, ticket submission, ticket followup, ticket notification, et cetera. This allows users to submit tickets to report problems or get support on whatever you want. Users can set the status, priority, product and type of each ticket.
wpsc Support Tickets is an open source WordPress support ticket system for WordPress using jQuery. It is a plugin for WordPress that allows you to offer support tickets to your website visitors & customers. It is lightweight, open source, Ajax enabled, and easy to use and administrate.
Add a powerful FAQ & Knowledge Base on your WordPress Blog or Website with this plugin from Casengo. Casengo’s Cloud-based, affordable social customer support software brings the human touch back into customer service. Regardless of channel type, it simplifies real-time conversation by presenting a unique Hybrid Messaging Timeline.
Add live chat to your blog or website quick and easy with Casengo, so you can handle enquiries via email and live chat directly from your website. Casengo helps you to respond to customers faster than ever and improve their satisfaction with a groovy mixture of real-time chat and email. Casengo’s cloud application for customer support blends the best of email and chat. It empowers web shops and other small businesses to more readily deliver the right answer at once.
Zendesk for WordPress allows you to bring your helpdesk, powered by Zendesk, into your blog or site. Zendesk offers: easy-to-use self-service options with knowledge-base and community features, one-on-one support through any channel (website, phone, email, Twitter, Facebook, chat) and turns it into a ticket, a ticketing system built for speed (simplified support team workflow) with streamlined systems for managing support content, access to all the info you need all in one workspace, efficient group conversations, and last, but not the least, portability through mobile apps on all devices.
SabaiDiscuss is a premium questions and answers plugin for WordPress. The plugin features the ability for users to ask and answer questions similar to Stack Overflow or Yahoo Answers. SabaiDiscuss is an ideal tool not only for building a community driven question-and-answer website but also for building a discussion forum, a knowledge base, or even a helpdesk portal for WordPress.
Imagine a world without technology. Difficult, isn’t it? No Internet, no computers, no cell-phones, no TV. Surely technology makes our lives easier and more technology makes our lives even easier. New inventions are made every now and then and they need the word to spread so that more and more people will know about them and may use them. In today’s world the Internet is one of the best options available to spread the word about anything. Other aspects like TV commercials, print media ads, posters, etc. are somewhat limited in the sense that they do not provide the “complete information” about a product.
Turn your website into a functioning e-learning solution with Academy Learning Management Theme from ThemeForest. This premium wordpress theme takes the elegant form of an ecommerce site and tweaks it to meet the needs of the e-learning market. Share, sell and promote your knowledge online effectively. This powerful theme includes features and functions to help you manage course offerings, rate their popularity, and publish subscription plans aimed to reach your target market. This theme includes a powerful options panel that allows you to create courses and lessons.This theme provides awesome features for creating online courses, such as extended user profiles, rating system, questions system, file attachments, embedding self-hosted media, tracking course progress, WooCommerce integration and more.
For the business or website that exists to help people make the most of their computing experience, Responsive Knowledge Base is the perfect theme to use. This premium WordPress theme was built for support providers as a first line response solution for clients seeking answers to their problems, technical or otherwise. This theme acts as a knowledge base or depository where visitors can search your site for solutions to their issues. Users can browse through Q and A pages, articles and similar material or do a live search (jQuery TypeAhead powered) to help them identify their problems and find solutions.
Animal lovers unite! Rescue Premium WordPress Theme is a theme built with a specific purpose – to get animals adopted. Outstanding pet-related WordPress themes are few and far between that’s why Rescue is a special theme pet lovers can find a home in. What makes it more unique is the built in Petfinder API support that allows you to easily sync your pets from your Petfinder profile to your WordPress install. Petfinder is an online, searchable database of animals who need homes. It is also a directory of more than 13,000 animal shelters and adoption organizations across the U.S., Canada and Mexico.
If you are in the fitness business or if you own a gym, a health club, or a wellness center, check out GymBoom, a responsive fitness theme with a built in dynamic calendar to manage training schedules for those serious health buffs and fitness addicts. This responsive theme also sports a unique diagonal slider created with the slider creation tool. It’s got useful shortcodes to post lists, highlight text, create multiple columns and more. You also get two homepage option styles: one with a slider and a page styles option. Gymboom includes a google map shortcode integrated in the widgetized footer section.