Turbo Charge your Website with WordPress Widgets

WordPress is one of the most popular Content Management Systems around. Not only is it powerful and feature laden, it is also has some of the most beautifully designed themes available out there. Even if you do compare other platforms, you can tell a WordPress site apart. The great part about building your site using WordPress is that you can make a great product even better. One way to do that is by adding widgets to your theme.

Widgets are a quick and easy solution to add a little more “oomph” to your website. These small pieces of content or tools can be placed in any of the widgetized areas of your WordPress theme. Widget areas are the predefined blocks or sections of your theme where you place widgets. These widgets can be added, removed, arranged, reordered any way you want in areas such as your sidebar, header, footer, the homepage, or any other defined area in the WordPress theme’s design.

Widgets can either be static or dynamic. Some of the default WordPress widgets include “meta” data, categories, popular posts, archives, and so many others. You can also add 3rd party widgets like subscriptions forms, advertisements, dynamic content such as RSS feeds and social networking feeds, custom code, Javascript, etc. to boost the functionalities and features of your theme. Some of these widgets may also come built-in with the theme you choose to install. Below is a sample of how the Widgets section appears in the admin panel of your WordPress theme.

The left side of the screen is where you have a listing of your available widgets. It’s as simple as dragging and dropping any widget you like into the sections on the right. These widgets will appear live on your site in as soon as you drop them in place. You can access your widgets from the Appearance ? Widgets screen in your Dashboard. From here you can: add, configure, remove, delete, enable accessibility mode, or troubleshoot your widgets if necessary.

Adding widgets require no coding skills at all. Even a WordPress beginner can do it. You don’t need to be an expert to install a widget. Sometimes, you may need to copy and paste scripts or codes from 3rd parties if you find a widget you really like. Otherwise it’s a very simple and easy way to improve user experience and the overall aesthetics of your WordPress theme.

The Optimized WordPress Sidebar

According to the WordPress Code

The sidebar is a narrow vertical column often jam-packed with lots of information about a website. Found on most WordPress sites, the sidebar is usually placed on the right or left-hand side of the web page, though in some cases, a site will feature two sidebars, one on each side of the main content where your posts are found.

Historically, the main purpose of the sidebar has been to provide navigation assistance for the visitor – a function that commonly continues to the present day. These navigation aids are designed to help people move about your site and find the information you want them to see. The list of navigation items includes Categories, Pages, Archives, and even the most recent posts. Another navigational tool you’ll see in the sidebar is a search form to help people find what they are looking for on your site.

The first information in the standard WordPress installation is a list of Pages or Categories. Listing Pages helps the visitor find more information about your site, like About, Contact, Register, or Site Map. The information displayed in the sidebar is controlled by your Theme’s Template sidebar.php file.

Rethinking your Sidebar

Next to the menu navigation, the sidebar is your virtual signpost pointing the way to exactly where you want to direct your traffic. It acts like a target board of links where you deliberately shoot your traffic towards. That’s why you need to give careful thought to what goes into your sidebar. Every link should be strategic…optimized. Populating the sidebar with useless links that have no value to your users nor to your ranking is a waste of virtual real estate.

Left? Right? Nowhere in sight?

Tired of the left-right sidebar configuration/ Did you know that you can add sidebars to your theme other than the usual left-right configuration? You can actually put additional sidebar in a header, a footer, or any other area in your template. Additional sidebars let you place any WordPress Widget (such as Recent Posts, Pages, Links/Blogroll, Calendar, Tag Cloud, as well as any custom widgets) into new areas of your WordPress template. Check out this handy tutorial by Michael David to see how it’s done. Some content-rich sites have totally junked the sidebars or strategically relocated them as part of their branding. Whatever you decide to do with your sidebar, displayed or hidden, should be towards the goal of enhancing your user’s experience on your site while enhancing your site’s overall performance.

Secure Your Interwebs With Sucuri

Malware infestations, blacklistings, Google warnings, malicious software, infected domain, suspicious activity, phishing – not exactly the landing page you want to welcome your visitors with, right? But if you have experienced the dreaded Google warning splash page (just like the dreaded blue screen), it is a cause for concern.

Hackings and other website attacks are becoming more prevalent nowadays. Not that they weren’t before but these malicious activities never went away either. They’ve just become a little bit more sophisticated than before. Government websites, large hosting websites and the more popular and well-known websites seem to be a favorite target but the truth is – no website is immune from these attacks. It is projected that the total number of websites in 2013 will reach 1 Billion and 2 Billion in 2015. (source: toni.org) That’s a lot of www candidates right there. Of course, you can reason away that your website is totally insignificant compared to the 999 million other websites that can be targeted by a malicious attack. On the other hand, yours might just be THE one. Hopefully not.

The impact of a website attack can be devastating especially if it is an eCommerce or a highly monetized site. Not only do you lose a lot in terms of time, lost data, missed sales opportunities and potential business income due to messed up systems and lost traffic, these attacks also affect your site’s credibility and reliability which are the most important currencies any business can have online. Once the public becomes aware of the attack, caution sets in and transactions become paralyzed. The possibility of being blocked or blacklisted becomes a total nightmare. The website owner is now faced with an unnecessary battle of perceptions that could have been prevented in the first place. How can this battle be prevented and how can you, the website owner, protect your peace of mind from potential attacks?

Sucuri Security is a company that offers a security service that detects unauthorized changes to network (cloud) assets, including web sites, DNS, Whois records, SSL certificates and others. It is also heavily used as an early warning system to detect Malware, Spam and other security issues on web sites and DNS hijacking. Sucuri shot into the limelight when GoDaddy hosted sites were attacked and exploited. They were the company that conducted the cleanup operations for them. Sucuri is not a malware protection software to be installed on your site. The company provides a monitoring service to protect your website from any malware, threats of intrusion, infections, and the like. This extra layer of protection is an assurance for both you and your clients or customers that any information exchanged on your website will not be compromised.

You can get a free analysis for your website from Sucuri. Just visit their website and have your website checked anytime. They also have a free plugin that can be downloaded from the WordPress plugins page. This plugin is free but works best in tandem with their security service packages. To learn more about these service packages, check out their website to see which one matches your requirements. The investment you make today to secure your website can save you so much headache in the future.

Visit Sucuri.net to get your free analysis. Download the free plugin from WordPress.

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Useful Resourcse to Help You Understand WordPress Theme Structure

Trying to understand how WordPress works can be overwhelming with the tons of resources available online. Below is a compilation of some great resources we’ve narrowed down to help you get your feet wet as you start practicing your WordPress coding skills:

eCommerce WordPress Themes 2013: Trends

eCommerce has been around since the late 1990s and has been a steadily growing phenomenon over the last few years. As the Internet continues to grow in coverage and in technology, so will the number of consumers who utilize eCommerce tools as their main means of purchasing goods and services over the Internet. In a recent marketing study commissioned by Google, it was found out that 80% of shoppers today do preliminary research online before they actually do their purchase. In light of the rising dominance of eCommerce, here are some trends to watch out for in the next 12 months:

1. Mobile

In a previous article we mentioned that 2013 is likely the year mobile devices will take over. An analysis of 35000 Shopify stores predicts that 1 out of 4 eShoppers this Christmas will do so from a mobile device and this will grow to 43% next year. With 5 Billion mobile phone subscribers expected to convert to smartphones and other handheld devices, developers need to pay attention to truly responsive design with the use of flexible images. Developer also need to put focus on eCommerce engine optimizations for 3G networks found in developing countries where the bulk of smartphone conversions are expected to happen.

2. Shopify

Providers specializing in eCommerce infrastructure are gaining headway. One of the leaders is Shopify, providing its users with easily customizable and highly functional hosted web stores. For a monthly fee starting from $29, one can enjoy estore services without much hassle. WordPress theme developers need to deliver powerful themes with great eCommerce functionalities that are easy to use and available to the WordPress market at a competitive price.

3. Social Media and Viral Marketing

We cannot neglect the way social media has shaped the way people interact and experience the web. Facebook, Twitter and Youtube have taken traditional word of mouth marketing to the next level enabling the emergence of the viral marketing phenomenon. With the continued popularity of Pinterest, Google+, and the recent premium ad services on Facebook, shoppers can easily share and appreciate product details as never before. Product features and price comparisons can be shared to thousands of consumers all in a matter of seconds. New WordPress eCommerce themes should be integrated with various social media tools as well as simple and easy to understand statistics and analytics tools that can provide usage information and statistical data as to how their businesses are doing in light of their social media efforts.

4. Google Shopping

Google has just completed converting Google shopping into a fully paid listing service of products and services. This means only stores who subscribe to Google’s pay per conversion scheme get in the list. WordPress eCommerce themes should be able to support various shopping and payment options while taking note of client demands to integrate the Google shopping system into their websites. Developers must be able to figure out how to generate price comparisons using regular Google search results and integrate these as they design and develop their WordPress themes.

eCommerce has a bright future ahead as the shopping experience becomes more and more digital. WordPress authors and developers have the unique opportunity to create the themes that addresses these developing trends that will make website owners choose WordPress as the eCommerce CMS of choice.