Searchable, Crawlable, Optimized Content – The SEO Fix You Are Looking For?

Website owners are constantly looking for that one SEO formula or template that will assure them of that coveted top spot on the search engine pages. Many webmasters have retracted from their black hat ways and are cleaning up their acts – deleting link building campaigns, url redirects, keyword stuffing, etc. – and are turning to more Google-friendly methods to avoid being penalized. One of the many SEO strategies that people are investing in is CONTENT – good, relevant, easily crawlable content. But is it THE magic SEO formula that people are looking for?

Imagine ordering a decadent looking 3-tier specialty cake baked by Cake Boss Buddy Valastro himself – intricately designed and made with absolutely the finest ingredients. It’s got everything in it to definitely make it a conversation piece among the guests. But, what if someone forgets to display this wonderfully made cake and it stays in the kitchen where no one gets to see it except the kitchen staff. No doubt it’s a wonderful and probably the best tasting cake your guests will ever taste but unless they see it, admire it, slice it, taste it – they will never know what they are missing. Same thing goes with your wonderful, relevant, crawlable, well-written content. Out of sight, out of mind.

But hey, you can have your cake and probably eat it too if you take a wholistic approach to SEO. Yes, by all means, go ahead and build relevant, optimized, searchable great content. But don’t stop there. Make sure that you get it out there and give your audience a taste of it. Get people engaged enough to share it, link to it, and make them want to come back for more. Use and maximize social media. Add that tested and reliable SEO plugin. Market your brand. Plan your public relations campaign. Grow your audience. Junk those outdated SEO concepts. Analyze and study your statistics. Realize that it’s not a one-time event but it’s something that needs to be maintained constantly. SEO is not a one-template fits all type of thing. It is anything and everything that contributes to your website’s visibility and helps you land on that top page in the SERPS.

For more on this topic, check out this helpful article on Moz.com.

WordPress-Friendly Ghost Themes

Ghost started out as a Kickstarter project by John Nolan with the goal of creating

… a blogging platform with all the open source benefits of WordPress, but simpler in every way, and just focused on publishing. Ghost is unique in its philosophy of focusing entirely on publishing. Everything about the administrative system is designed around making writing simple and pleasurable. Everything about the theme system has been created to facilitate personal blog, magazine, and news themes.

The biggest difference between Ghost and other platforms from a technological point of view is that it’s built entirely in JavaScript. A modern technology stack means that Ghost can push the boundaries of what’s possible with the web. You can install and run a blog on a 16MB USB stick, a Raspberry Pi, or a high powered Virtual Private Server.

Although this new ecosystem is fairly new compared to WordPress and may not appeal to everyone’s liking, there have been several beautiful and interesting themes that have been released with a WordPress version counterpart. Here are a few of these Ghost-inspired WordPress themes that you can check out.

CASPER

Casper WP theme, is essentially a port of the gorgeous default theme from the Ghost blogging platform built using Underscores as a base. It is a clean, minimalist, and lightweight theme that’s designed to highlight content without the unnecessary frills. Author, Lacy Morrow, gives a short demonstration of the theme’s features with a blog post that was written in Markdown (the language used by Ghost)and uses the Jetpack Markdown plugin for parsing. Other WordPress features are also integrated into the theme.

RAIN

RAIN is one of the best selling Ghost themes on ThemeForest and also has a responsive WordPress theme counterpart. This minimalist WordPress “Ghost” theme has a background that is 100% dynamic where you can imply upload your own photo and it also includes audio files in the package free of charge. This theme is designed primarily for writers.

ASTRO

Astro is a content focused responsive theme, originally a Ghost designed theme, built for the WordPress platform. Designed from the bottom up to be high performance, user friendly, and accessible on all devices. Astro adapts to the users viewport, so it looks great on smartphones, tablets, TVs, and even the latest 4K monitors. Astro includes two different post styles. The standard style is designed for update posts and short articles. The featured style includes full title images, suited towards larger articles, tutorials and other documentation.

Take it Nice and Easy With These Business and Leisure WordPress Themes

Good food and exotic travel destinations – the stuff that we plan for and dream about. Trying out new dining places and taking on new travel adventures will always be a favorite activity to do after work or during vacations. The good news is your restaurant or your boutique hotel need not be so obscure anymore with the help of the internet. Creating your own website not only to advertise your business but also to process business transactions has never been more convenient. If you are in the food or travel industry, check out these awesome WordPress themes to showcase your gourmet creations or your luxurious travel and tour packages:

Tour Package – WordPress Travel/Tour Theme

Tour Package Premium WordPress Theme is a clean and organized premium theme especially designed for those in the travel industry. This theme is equipped with a custom package post type that allows you to feature different travel and tour packages your customers can easily browse and choose from. This theme also comes with a booking form (Contact form 7 required) and a package filtering system to help customers find packages by location, price, available dates, etc. Tour Package also includes Page Builder, Layer Slider, Drag and Drop manager, WPML Support, WooCommerce support and many other features. It includes several page templates like gallery, sitemap, portfolio, pricing, etc. It is responsive, retina ready, and SEO optimized as well.

Iron Bull Restaurant WordPress Theme

Show off your gastronomic delights and mouth watering dishes with Iron Bull Premium WordPress Theme – a responsive WordPress restaurant theme that will surely make your visitors hungry for more. This bold and modern theme is the perfect theme to showcase your signature dishes and unique cuisine to stand out from the rest. You can customize this interactive theme anyway you like or choose from two predefined schemes (Sunfire or Victory Blue) to get started right away. Features included are: google maps, a sticky navigation with scrollspy, menus that have prices and calorie counts, food menu treatment, page templates (careers, polaroid inspired image gallery), and so much more. This premium WordPress theme is also available in HTML version.

Royal Gold WordPress Theme

Give your visitors that luxurious experience on your website with Royal Gold WordPress Theme – a unique WordPress theme especially designed for luxury hotels, exclusive resorts, posh restaurants, and spa/beauty centers. This premium theme features the easyReservations plugin, Contact Form 7, and Responsive Lightbox plugin to give your clientele the comfort and convenience of booking or making an online reservation with you. This mobile first premium theme is capable of optimizing bandwidth for smaller screens. This theme also features the 360º Panoramic viewer plugin which is quite useful for showcasing a panoramic view of rooms and accommodations.

Savory Responsive WordPress Theme

Savory Premium WordPress Theme is a clean, responsive WordPress theme for restaurants, diners, bars, pizzerias, coffee shops, etc. This no-frills theme comes in three skin types (Modern, Rustic, Classic), 4 custom widgets, a shortcode generator, a Retail Menu Cards plugin, all bundled in a simple, straightforward designed theme. You also get everything you need like: menu, contact information, map, opening hours, daily specials and other design elements necessary in setting up your restaurant’s online home.

Sweet Cake Responsive WordPress Theme

Sweet Cake Premium WordPress Theme is a one page Responsive HTML5 CSS3 Theme for WordPress perfect for your business. The graphic is very sweet and creative – ideal for bakeries, ice cream shops, restaurants and cake designers but if you want you can change the colors to adapt the theme for all activities. In the package you will also find sweet icons in vector format. The theme has been designed using the 1200 px grid system with 12 columns.

Soho Hotel Responsive Booking WP Theme

Soho Hotel Premium WordPress Theme is an organized and easy to navigate WordPress theme designed for hotels, hostels, service apartments and any other kind of accommodation which requires a booking system. This theme includes 4 preset and ready to use colour schemes that you can choose from or you can also choose to create your own colour palette using the colour picker in the theme options panel. This premium theme also includes a fully functional booking system and room availability plugin allowing visitors to conveniently book and make reservations without the hassle of overlapped or double booking. This fully responsive and translation ready premium theme currently supports PayPal.