Wearable Technology and Its Impact on WordPress

Believe it or not, wearable technology has been around longer than you think. Think about all those old James Bond movies, the Mission Impossible series, or the Get Smart series. We all marveled at those nifty gadgets – pens that become bomb detonators, shoes that turn into phones, virtual reality or augmented reality gadgets, etc. The novelty of ordinary items turning into high tech gadgets that do more than what is expected of them is always a crowd drawer. And if they are all that they claim to be you’ll probably want one too.

But not all wearable technology survive the acid test of customer approval. In the past, some have, although a lot more turned out to be duds that have long faded away. Hence, the wary and lukewarm response to these types of products. That is until recently. Times are changing. Technology is way better than it ever was. People are more interested in wearable technology today more than ever. Companies are putting out wearable gadgets focusing on health and lifestyle, content, and even education.

Google Glass, Apple Watch, Pebble, OpenGo, etc. – Is Wearable Tech The New Frontier?

It’s daring. It’s risky. It’s experimental. But that’s what trailblazers are made of. You’ll never know if you don’t dare. Wearable tech is interesting but it’s still early stages. People are definitely interested but not necessarily buying, yet. However, if we are to consider the future of the “internet of things”, it’s just a matter of time before people get warmed up to it.

On Wearables — According to analysts at ABI Research, over the next five years businesses will integrate into their wellness plans more than 13 million wearable devices with embedded wireless connectivity. Wearable tech also ties into the rapidly evolving Internet of Things (IoT), which refers to a future world where all types of electronic devices link to each other via the Internet. Today, it’s estimated there are nearly 10 billion devices in the world connected to the Internet, a figure expected to triple to nearly 30 billion devices by 2020. The inherent versatility of Atmel’s microcontrollers and radio chips have made our silicon a favorite of Makers and engineers . Atmel is right in the middle of the wearable tech revolution, with a comprehensive portfolio of versatile microcontrollers (MCUs) that power a wide range of platforms and devices.

source: Atmel and the Internet of Things

Wearable WordPress?

Did you know that there are WordPress plugins that allow you to publish using Google Glass? True! Who would have thought that you could manage your content using a pair of glasses? But it does exist. You can actually take a picture or a video using Google Glass and upload it on your WordPress site straight away. Some notable Google Glass WordPress tools, apps, and plugins include:

  • wpForGlass is the first plugin that allows you to post to your WordPress blog from Google Glass.
  • Umano for Google Glass allows you to read your posts from your favorite sources to you. You can also get in touch with Umano to have your content included on Glass.

The recent release of the Apple Watch received mixed responses. Nevertheless, for a company like Apple to invest in such a product means that they will provide the support and infrastructure to make it succeed. How it will affect the way content providers and publishers (WordPress users included) deliver to their audiences remains to be seen. It is however, worth taking note of.

As in the early stages of Cloud Computing and everything being stored “above our heads”, so is wearable tech at this point. Developers need to be able to show consumers how they can integrate daily activities seamlessly using these wearable gadgets. The novelty is good for a while. It is, however, the long-term benefits of these gadgets that will determine whether it will once more get buried in the gadget graveyard.


The Missing Ingredient in Your Content Marketing Strategy

We live in an age of automated scripted responses. Customer service isn’t what it used to be. If you dialed for help nowadays, you’d get more or less an automated cookie cutter response to press 1, press 2, press 3, press the # sign, or dial 0 to talk to a customer service representative. If you are lucky, you get to talk to a real in-house customer service representative. If not, you get redirected to a call center agent from another side of the globe with a ready-made spiel to “answer” all your questions and “help” you with all your concerns. We’ve somehow lost that human touch in the midst of all this great technology.

Even web content can seem cold and clinical – distant, especially when the only end goal is to increase traffic and page rankings. Keyword stuffing. Readers are smart enough to sense whether you are truly serving their needs or you are simply dishing out self-serving, ego-centric content.

Ever read a status, a tweet, an update, or a headline, that made you click the link to read more? Irresistible. Something must have struck a chord – an emotion, a memory, a feeling, an idea, or maybe an experience that resonated with you or even provoked you, that made you connect with whatever you were reading.

This is the kind of response you want from your audience. It’s the first step. Your goal is to take them beyond being engaged. You want your readers to be involved – to be in dialogue with you. To see you as a reliable, relatable persona they can depend on. An authority figure – reachable, available.

What is empathy in relation to content marketing?

A formal definition of Empathy is the ability to identify and understand another’s situation, feelings and motives. It’s our capacity to recognize the concerns other people have. Empathy means: “putting yourself in the other person’s shoes” or “seeing things through someone else’s eyes.”
(source: Mindtools.com)

People need to KNOW they are important. They need to FEEL they are important. They need to know that you are listening to them, and that they are not just merely some page view statistic to help you rank. They need to know that you know how it feels like to walk in their shoes. Once they know that you are listening to them, then they will pay attention. They will listen. They will subscribe. They will buy. Empathy with your audience is the impetus that will determine whether your readers will come back again and again.

Think about how popular brands like Nike, Dove, or Volvo “speak” to their audience through their ads. Nike inspires. Dove boosts self-esteem. Volvo is all about safety. These brands add that human factor in their messages that people can connect to. These brands have successful messages that make their audience feel that they are THE priority.

Seth Godin put it so succinctly in his blog,

The simplest customer service frustration question of all:

“Why isn’t this as important to you as it is to me?”

All brands have a commercial agenda. However, your goal is to make your brand have a “heart”, so to speak. Empathy. It sounds like some amateur psychological runaround BUT it is the missing ingredient you need to add to the whole content strategy. True, content is king, truer still, the audience, is its ever demanding queen.


eCommerce WordPress Themes for the Shopping Season

It’s almost that time of the year where people are just willing to spend, spend, spend. What better time than now to set up your own eCommerce site or simply update your existing one and get your visitors into the shopping season groove – all within the comforts of their own homes. Check out these cool eCommerce WordPress themes to help usher in that holiday cheer.

Barberry Responsive WooCommerce Theme

Barberry Premium WordPress Theme is a modern, fully responsive, retina ready Woocommerce theme built on Twitter Bootstrap. This slick eCommerce theme features dynamic animations that will set your eStore apart from the competition. This premium WPML ready theme is also equipped with MegaMenu, Revolution Slider, Sticky Header, Catalog Mode option, CloudZoom, a powerful Store Management and Reports feature, a filterable Portfolio, preset Shop page templates, Shopping Cart, and so many other features to help you start your store right away.

Roe | Dok WooCommerce WordPress Theme

RoeDok Premium WordPress Theme is an ultra modern WordPress fashion template especially designed for fashion stores carrying clothing, accessories, shoes, jewelry and other fashion related items. Its modern design style is clean, streamlined, and organized as to highlight each product without looking cluttered. This responsive theme has powerful built-in features such as: Mega Menu for categorizing huge amount of products with multi-column (add up to 6 columns), several sliders (Flex Slider, Revolution Slider, Nivo Slider), custom widgets, ad space for promotion and featuring important announcements, boxed and wide layout styles, predefined page layouts, a drop down shopping cart, and many other awesome features.

Retail Therapy – Multipurpose eCommerce Theme

Retail Therapy Premium WordPress Theme is a bold and elegant ecommerce WordPress theme that features the Hero Widget aimed at being able to list items on sale, categories, featured products and recent products or collections. You can also feature specific categories in a three block layout and add a call to action button in your footer. The
typography is beautiful and easy on the eye. It comes packed with 12 page templates including: a portfolio template which can show your portfolio in a two, three or four column view, a services template including service icons to visually describe your services, a shop template to display your products beautifully, a team page template and share their social links, and a features template for a product or service company

Cosmetico Responsive eCommerce WordPress Theme

Cosmetico Premium WordPress Theme is a clean and beautiful ecommerce theme that looks sleek, professional, and very high end. This retina ready responsive multi purpose theme includes features like: Page Builder with 34 web elements, animated floating menu option, Slider Revolution, CloudZoom, WooCommerce, full or boxed layout options, 300+ vector icons, portfolio variations (full screen, ajax, pretty photo), custom widgets, grid gallery with black and white effect, and many other features that will surely make your online store look amazing.

Shirtbox Flat WooCommerce Multi Purpose Theme

ShirtBox Premium WordPress Theme is a responsive multi purpose WooCommerce theme with a unique square look applying the latest flat-design style trend. It is perfect either for an ecommerce site, an online boutique, or creative business website. Outstanding features include Revolution Slider, FlexSlider, and Camera Slider, Live Chat, WooCommerce Catalog mode and compatible with WooCommerce extensions (zoom magnifier, ajax search, wishlist), advanced top menu type, and many other features to help you get your eCommerce site up and running.

Bistro Store eCommerce WordPress Theme

The Bistro Store Premium WordPress theme is a clean, stylish, custom-designed, modern eCommerce WordPress theme built using the latest technologies in HTML5, CSS3 and Bootstrap 2.3.2. This flexible premium theme comes with custom page templates, unlimited sidebar and color customization combinations, is fully responsive (compatible all mobile devices like: tablet, mobile phone, laptops etc.), with an advanced theme option panel, built-in Revolution Slider, custom product sliders, custom single product and portfolio pages, is social media and search engine optimized, has a special offers module (daily deals), 10+ custom widgets, special footer modules, and even a social media friendly newsletter module.