Elegant Themes recently gave a sneak peak of their upcoming Nimble Theme. Nimble is a business theme described to be simple, flexible, and balanced. It will be interesting to see how Nick Roach pulls this one off – balancing bold and colorful design without going over the top. Nimble will also be responsive and will definitely be generously packed with features and functionality, as is characteristic of each and every Elegant Theme.

A quick look at the theme’s snapshot shows that this theme has a carousel style slider prominently placed on the homepage. Elegant themes has stated that this is to give business websites a platform to present a call to action. The slider can be enabled or disabled if so desired. The slider is followed by 3 sections and a footer. The first section is a place to put product and service summaries which lead to pages that describe business offerings in detail. The second section is for news and update summaries to give your visitors a good idea of how things are going in the business. The third section is a place to put projects that can be linked to portfolio or gallery pages.

The theme has been well received by most of those who left comments. There have be a handful who feel that Elegant Themes should veer away from themes that spend a significant chunk of the homepage on sliders or big images. Elegant Themes has responded that this design approach has been what business clients have been looking for and leads to greater conversion rates for the clients.

According to Nick Roach:

Most corporate sites do indeed need to convey a message, and it is important for that message to be big, bold and in front of the users right when he/she lands on the page. Giving a clear call to action with a single image, large header and a button is what I have found converts the best and results in the lowest bounce rates. It works because it is easy to understand. In almost every occasion, simplicity is what wins out over clutter. Having too much “stuff” in view when you land on the page can confuse the user. It’s better to lead them on a clear path.

Coming from someone who has been doing this for so many years, and who by now, knows and understands this market pretty well, it’s safe to assume that this new theme, considering all other factors, has been well-thought out and designed.

For now, we all just have to be content with twiddling our thumbs and waiting for Nimble to be fully released and then make our conclusions thereafter.