The Perfect Landing Page?

So you’ve got all this great content and you’ve gained a group of regular readers that visit your website almost all the time. What do you do next?

Many website owners start off their websites with a simple blog without a thought about creating a landing page. Landing page? Huh? What’s that? Is that necessary? Others, on the other hand, start out with a main sales page and append other pages like a blog or a gallery page as the need arises later on. Is there a right order as to which should come first?

What is a Landing Page anyway?

Seth Godin puts it simply,

A landing page is the first page a visitor to your site sees.

Technically, whether it’s a blog page or a static page – any page that your visitor “lands” on is your landing page. Some prefer a static page over a blog and vice versa. Whatever type of page style you choose, your page treatment (goal of the page, page design, call to action, etc.) and the traffic that you direct to it will determine whether you have a successful and effective page that eventually leads to conversion. The goal is to make the visitor do something when he gets there.

How do people arrive at your landing page?

What you can ask people to do when they get to your landing page (CTAs)

  • Buy something
  • Register or sign up
  • Subscribe (mailing list)
  • Share
  • Learn
  • Download
  • Leave a comment or feedback
  • Click a link

What’s the best type of landing page?

A simple, uncomplicated landing page is the best. Your visitor got to your page because his interest was sparked. Now that he’s there give him a clear call to action that is tied to achieving your goals. Keep it simple and be specific. More than two CTAs is probably too much already but it still depends on your goals.

Poorly converting landing page? Keep testing. Revise if necessary. Check for distracting elements. Most people are comfortable just giving their first name and email address. Remove extra fields if necessary. There’s always room for improvement.

Try creating a landing page and see how it works out for you. Leave a comment and let us know.

Take it Nice and Easy With These Business and Leisure WordPress Themes

Good food and exotic travel destinations – the stuff that we plan for and dream about. Trying out new dining places and taking on new travel adventures will always be a favorite activity to do after work or during vacations. The good news is your restaurant or your boutique hotel need not be so obscure anymore with the help of the internet. Creating your own website not only to advertise your business but also to process business transactions has never been more convenient. If you are in the food or travel industry, check out these awesome WordPress themes to showcase your gourmet creations or your luxurious travel and tour packages:

Tour Package – WordPress Travel/Tour Theme

Tour Package Premium WordPress Theme is a clean and organized premium theme especially designed for those in the travel industry. This theme is equipped with a custom package post type that allows you to feature different travel and tour packages your customers can easily browse and choose from. This theme also comes with a booking form (Contact form 7 required) and a package filtering system to help customers find packages by location, price, available dates, etc. Tour Package also includes Page Builder, Layer Slider, Drag and Drop manager, WPML Support, WooCommerce support and many other features. It includes several page templates like gallery, sitemap, portfolio, pricing, etc. It is responsive, retina ready, and SEO optimized as well.

Iron Bull Restaurant WordPress Theme

Show off your gastronomic delights and mouth watering dishes with Iron Bull Premium WordPress Theme – a responsive WordPress restaurant theme that will surely make your visitors hungry for more. This bold and modern theme is the perfect theme to showcase your signature dishes and unique cuisine to stand out from the rest. You can customize this interactive theme anyway you like or choose from two predefined schemes (Sunfire or Victory Blue) to get started right away. Features included are: google maps, a sticky navigation with scrollspy, menus that have prices and calorie counts, food menu treatment, page templates (careers, polaroid inspired image gallery), and so much more. This premium WordPress theme is also available in HTML version.

Royal Gold WordPress Theme

Give your visitors that luxurious experience on your website with Royal Gold WordPress Theme – a unique WordPress theme especially designed for luxury hotels, exclusive resorts, posh restaurants, and spa/beauty centers. This premium theme features the easyReservations plugin, Contact Form 7, and Responsive Lightbox plugin to give your clientele the comfort and convenience of booking or making an online reservation with you. This mobile first premium theme is capable of optimizing bandwidth for smaller screens. This theme also features the 360º Panoramic viewer plugin which is quite useful for showcasing a panoramic view of rooms and accommodations.

Savory Responsive WordPress Theme

Savory Premium WordPress Theme is a clean, responsive WordPress theme for restaurants, diners, bars, pizzerias, coffee shops, etc. This no-frills theme comes in three skin types (Modern, Rustic, Classic), 4 custom widgets, a shortcode generator, a Retail Menu Cards plugin, all bundled in a simple, straightforward designed theme. You also get everything you need like: menu, contact information, map, opening hours, daily specials and other design elements necessary in setting up your restaurant’s online home.

Sweet Cake Responsive WordPress Theme

Sweet Cake Premium WordPress Theme is a one page Responsive HTML5 CSS3 Theme for WordPress perfect for your business. The graphic is very sweet and creative – ideal for bakeries, ice cream shops, restaurants and cake designers but if you want you can change the colors to adapt the theme for all activities. In the package you will also find sweet icons in vector format. The theme has been designed using the 1200 px grid system with 12 columns.

Soho Hotel Responsive Booking WP Theme

Soho Hotel Premium WordPress Theme is an organized and easy to navigate WordPress theme designed for hotels, hostels, service apartments and any other kind of accommodation which requires a booking system. This theme includes 4 preset and ready to use colour schemes that you can choose from or you can also choose to create your own colour palette using the colour picker in the theme options panel. This premium theme also includes a fully functional booking system and room availability plugin allowing visitors to conveniently book and make reservations without the hassle of overlapped or double booking. This fully responsive and translation ready premium theme currently supports PayPal.

ThemeFuse: A Closer Look

About

“We Create Premium WordPress Themes. The Original Kind!” This tagline encapsulates everything ThemeFuse is about. ThemeFuse is a commercial WordPress Themes Shop co-founded by four guys from Bucharest, Romania: Bogdan Condurache (Art Director and Motion Graphics Designer) and Dimi Baitanciuc (co-founder) both of whom take care of the creative side, together with Alexandru Luncashu and Sergiu Bagrin (After Care Support) who, on the other hand are in charge of development and programming. ThemeFuse focuses on providing original high quality niche WordPress theme designs coupled with top aftercare support designed to meet the exact needs of customers in specific industries.

History

Dimi Baitanciuc and Bogdan Condurache started out selling HTML/CSS templates on ThemeForest in November 2009. They soon realized the huge potential in WordPress and started implementing their designs into the CMS. They were joined by Alex and Sergiu later on. After another 4-5 months on ThemeForest they decided to put up their own and the ThemeFuse WordPress theme club was birthed in 2010. The theme club includes 28+ themes (averaging a new theme every month) available to download which range from portfolio themes through to magazine themes for sports and fashion sites.

Product

The ThemeFuse WordPress theme club currently includes over 28 themes that cover a wide range of themes that include portfolio themes, magazine themes, blog themes, business themes, etc. that cover niche industries such as sports, fashion, travel, events, food, art, corporate, and so much more. The club membership is a subscription based product ($17 per month) where you get access to all themes (current and future) including PSD files. This is automatically renewed each month based on the date you signed up. The membership price includes a one-time only $199 sign up fee. If you decide to cancel your subscription, you will not be able to download the themes anymore. Themefuse enforces a no refund policy applicable to club members as well. Should you decide to reactivate your club membership and sign up again you need to pay the one time signup fee again. Themes are also sold individually to non-members.

Member Benefits

Aside from gaining access to the entire Themefuse theme collection, members get VIP Priority treatment in their Support Forum, members get access to a beautiful Member’s Area, members can also give input and suggestions on future themes. Aside from these, members also have the opportunity to earn via their improved affiliate program.

Income Opportunities

ThemeFuse’s affiliate program allows you to earn in several ways. Once you become an affiliate, all you need to do is put your affiliate link on a banner on your website or use ThemeFuse’s WP referral plugin. Once a person clicks on the link and makes a purchase on their website you earn 30% of the sale, every time. Their affiliate software sets a 60-day cookie that keeps tab of users who visit their website from one of your links. This means you still get a 30% cut on every purchase the user makes, even if the customer comes back at a later time. In addition, if the user joins our club you’ll also get 10% of every recurring payment he makes every month. Themefuse pays its affiliate partners once a month via PayPal. Affiliates can expect to receive their affiliate shares between 1st and 10th of the following month.

Recent Developments

ThemeFuse recently partnered with WebHostingBuzz to provide a new service targeted at WP beginners. The goal of the partnership is to deliver a hands-off service, where every client can get their WordPress site installed by a team of professionals on a quality hosting account, along with a well-designed WordPress theme. This service means that customers can pick a theme from ThemeFuse’s gallery and have it installed by their team, on an optimized hosting platform, and under a new domain (of your choosing).

The main strength of this new service is the no-supervision-required approach presented by both companies (ThemeFuse and WebHostingBuzz). All the client needs to do is pick a theme from the official theme gallery at ThemeFuse.com, choose the hosting pack (domain name included) at checkout and that’s it. All within a single checkout process.

For the client, the package includes: the domain (optional), the hosting, the website (WordPress theme), AND all the necessary installs will be taken care of by ThemeFuse. ThemeFuse also provides a dedicated support forum to handle the chosen theme’s issues as well as troubleshooting any problems that may come up.

Future Plans

According to Dimi Baitanciuc,

Talking about the longer term, we plan to release a brand new website as part of our ThemeFuse family, which will not be related to WordPress themes, but to web and graphic design in general. We have been collaborating with high-class designers from around the world the past few months and I think we’ve come up with awesome results.

Visit ThemeFuse today.

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