Business WordPress Themes 2013: Trends

published on October 9, 2012 | tagged in:

Business websites have always been put up for one purpose: to bring about more conversions/sales that will impact the company’s bottomline. The advent of the Internet has redefined the markets our companies and enterprises have operated in. Thomas Friedman has considered it one of the forces that “flattened” the world. What is amazing is that the Internet continues to evolve. Analysts have predicted that there will be a shift to mobile devices between 2013 to 2015, a forecast that is now turning into a reality. With this change in platform, businesses have to rethink how they do business on the web.

With a transition on the way businesses use the Internet, the question that needs to be asked is: “How do we develop business themes that will address this emerging trend towards mobility?” We need to consider how people use the mobile web. Business WordPress themes are no longer confined to corporate portfolios alone. More than ever, these themes should be designed to be multifunctional with eCommerce capabilities integrated in its core and these business WordPress themes must be flexible enough to adapt to the rapid changing face of the marketplace.

A good business WordPress theme built with this mobile trend in mind should focus on responding to these basic online activities that people do – people use the mobile web primarily to search, share, and shop. These are, in a nutshell, what people really do online – search for information, share what they find, and shop for stuff they need or want. WordPress themes for businesses should be designed in such a way as to enable people to Search, Share, and Shop without taxing memory, network, and computing resources especially if the user is using a mobile device. Product and price information should also be easy to share and be compared to competitors. Purchases should be safe, secure and robust over 3G infrastructure dominant in emerging markets of the developing world.

Aesthetically, the business theme should be responsive with the base design optimized for tablets which is now becoming the new mainstream. As a website owner, providing your clientele with the most pleasant online experience on your website will have a direct impact on your conversions. Addressing what they need in the simplest and fastest way possible will always yield good results.

Design trends and WordPress theme bells and whistles will come and go. These are all nice and fun to have but one day they are in, the next day they are out. Nice, flashy websites don’t make a business successful. It still boils down to good old-fashioned business practices like courtesy and excellent customer service, whether online or offline, that will win the day. These business ingredients transcend technological trends anytime.


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