Blazing the Trail in 2013
Greater things are yet to come and they are exciting. There’s always something magical whenever the New Year comes. Technically, if you really strip this day down to what it really is and take away all the fireworks and celebration, it’s actually another normal sunrise and sunset in the calendar. Fortunately, this is not how majority of us see it. Many of us look forward to it with a lot of hope and expectations, a chance to start again, an opportunity to embrace new challenges, a time to let go of the old and wipe the slate clean, a new beginning for many.
For those of us in the WordPress community and the greater Internet population, things have never been more exciting. Imagine a single video garnering more than a billion views and still counting. Why is this significant? This simply gives us the information that there are a billion or more active Internet users out there that we can reach out to. As global interconnection continually increases, social behavior continues to adapt and our world seems closer and more reachable everyday. By force majeure the older generation are being pulled in by the tech savvy younger generation into the digital age as this has now become the common tool for communication. Social networking continues to expand and so has its demographic base.
For those who are in the WordPress marketplace and are serious about it, the hard questions need to be asked. Is it enough to simply ask what the ideal WordPress theme really is or what the perfect theme looks like? Are the current themes in the market today meeting the needs of the consumers, real and perceived? What about creativity and originality? Or innovation? Are we willing to think out of the box and be experimental as far as theme features and designs are concerned or are we just going to play it safe and blend with the crowd? Are we ready to meet the demands of the unstoppable rise of mobile computing and the multilingual global marketplace?
As we look into the future, those in the Internet and web development industry, (WordPress included) need to take a wholistic approach in planning for the next 12 months and beyond. Maybe some are just dabbling in WordPress theme development for fun while others are seriously considering it as a viable business opportunity worth investing in. Perhaps as we plan future steps maybe we can take a step or two back and view the WordPress themes market from a different angle or with a fresh perspective – to work backwards and use the future to strategically determine today’s activities. Somebody once said, “If you always do what you always did, you will always get what you always got.” Who would have ever thought that an Asian guy would teach the world (1 billion+) how to do a horse dance? Mind-blowing but undeniably real and possible. Maybe he did what wasn’t normally done and got the results nobody expected. Guess what? So can all of us.