Friendly, Optimized, Ready – Really? SEO and your WordPress Theme

A lot of premium WordPress themes claim to be SEO friendly, SEO optimized, or SEO ready. Did you know that WordPress is one of the most SEO friendly CMS (content management systems) publishing platforms on the internet? SEO is actually a built in feature within WordPress, ready to embrace search engines straight out of the box. But what is SEO really all about? Is it enough to just have a pretty WordPress theme to boost your site’s traffic? Why the need for 3rd party plugins if WordPress is SEO friendly from the beginning?

Search Engine Optimization

There are many ways to define SEO and here are a few:

Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s “natural” or un-paid (“organic”) search results.[jargon] In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users. SEO may target different kinds of search, including image search, local search, video search, academic search,[1] news search and industry-specific vertical search engines.
(source: Wikipedia)

SEO is the practice of improving and promoting a web site in order to increase the number of visitors the site receives from search engines. There are many aspects to SEO, from the words on your page to the way other sites link to you on the web. Sometimes SEO is simply a matter of making sure your site is structured in a way that search engines understand.
Search Engine Optimization isn’t just about “engines.” It’s about making your site better for people too.
(source: seomoz.org)

Simply put, SEO helps you connect with your target market. It boils down to being “ find-able” to those who are already looking for you. Unfortunately, it is also true that if your website is “out of sight” it is definitely “out of the mind” of these seekers and potential customers. Even if you do “build” a beautiful website, they won’t necessarily “come” unless they are family and friends who just want to be supportive of you. Bottom line, no matter how pretty your website is, you need SEO to make sure that your beautiful website can be found and appreciated.

Another culprit to your WordPress site being “out of sight, out of mind” of the search engines is the WordPress theme you use. Not all premium themes are SEO optimized, friendly, or ready even if they claim to be so. Yes, WordPress is SEO friendly by default but if you install, customize and use various theme to meet your own needs, your “premium” theme might actually break some of those useful search engine features and do more harm than good to your rankings.

Here are some SEO basics straight from Google’s mouth to make sure your WordPress theme is truly SEO friendly, optimized and ready:

Create unique, accurate page titles

Choose a title that effectively communicates the topic of the page’s content. Each of your pages should ideally have a unique title tag, which helps Google know how the page is distinct from the others on your site. Titles can be both short and informative. If the title is too long, Google will show only a portion of it in the search result.

Make use of the “description” meta tag

Write a description that would both inform and interest users if they saw your description meta tag as a snippet in a search result.

Improve the structure of your URLs

URLs with words that are relevant to your site’s content and structure are friendlier for visitors navigating your site. Visitors remember them better and might be more willing to link to them. Use a directory structure that organizes your content well and makes it easy for visitors to know where they’re at on your site.

Make your site easier to navigate

Make it as easy as possible for users to go from general content to the more specific content they want on your site. Add navigation pages when it makes sense and effectively work these into your internal link structure. Controlling most of the navigation from page to page on your site through text links makes it easier for search engines to crawl and understand your site.

Offer quality content and services

Users enjoy content that is well written and easy to follow. It’s always beneficial to organize your content so that visitors have a good sense of where one content topic begins and another ends. Breaking your content up into logical chunks or divisions helps users find the content they want faster. New content will not only keep your existing visitor base coming back, but also bring in new visitors.

Write better anchor text

The anchor text you use for a link should provide at least a basic idea of what the page linked to is about. Aim for short but descriptive text-usually a few words or a short phrase. Make it easy for users to distinguish between regular text and the anchor text of your links. Your content becomes less useful if users miss the links or accidentally click them.

Optimize your use of images

Like many of the other parts of the page targeted for optimization, filenames and alt text (for ASCII languages) are best when they’re short, but descriptive. If you do decide to use an image as a link, filling out its alt text helps Google understand more about the page you’re linking to. Imagine that you’re writing anchor text for a text link. An Image Sitemap file can provide Googlebot with more information about the images found on your site. Its structure is similar to the XML Sitemap file for your web pages.

Use heading tags appropriately

Heading tags (not to be confused with the HTML tag or HTTP headers) are used to present structure on the page to users. There are six sizes of heading tags, beginning with h1, the most important, and ending with h6, the least important (1).

Similar to writing an outline for a large paper, put some thought into what the main points and subpoints of the content on the page will be and decide where to use heading tags appropriately. Use heading tags where it makes sense. Too many heading tags on a page can make it hard for users to scan the content and determine where one topic ends and another begins.

Make effective use of robots.txt

Restrict crawling where it’s not needed with robots.txt. A “robots.txt” file tells search engines whether they can access and therefore crawl parts of your site.

Be aware of rel=”nofollow” for links

Setting the value of the “rel” attribute of a link to “nofollow” will
tell Google that certain links on your site shouldn’t be followed
or pass your page’s reputation to the pages linked to.
Nofollowing a link is adding rel=”nofollow” inside of the link’s anchor tag.

Notify Google of mobile sites

Configure mobile sites so that they can be indexed accurately. Verify that your mobile site is indexed by Google. A Mobile Sitemap can be submitted using Google Webmaster Tools, just like a standard Sitemap.

Guide mobile users accurately

When a mobile user or crawler (like Googlebot-Mobile) accesses the desktop version of a URL, you can redirect them to the corresponding mobile version of the same page. If you redirect users, please make sure that the content on the corresponding mobile/desktop URL matches as closely as possible.

Promote your website in the right ways

Sites built around user interaction and sharing have made it easier to match interested groups of people up with relevant content. As people discover your content through search or other ways and link to it, Google understands that you’d like to let others know about the hard work you’ve put into your content

Make use of free webmaster tools

Improve the crawling and indexing of your site using Google’s free Webmasters Tools or other services. Google offers a variety of tools to help you analyze traffic on your site.

These are the SEO basics that you can use to assess whether your WordPress theme or your website is optimized or not. If you would like to read more on these SEO basics, check out Google’s free pdf resource “Search Engine Optimizer Guide”.

WordPress Plugins 2013: Trends

WordPress themes, free or premium, come with common, basic features and functionalities upon installation. Some are built in together with the WordPress version you are using while others come with the theme you plan to use and install. Technically, these plugins are a set of one or more functions, written in the PHP scripting language, that adds a specific set of features or services to the WordPress weblog. Simply put, these plugins offer new additions to your blog that either enhance features that were already available or add otherwise unavailable new features to your site. Here are some of what we think will be the WordPress Plugin Trends for 2013:

Jetpack Plugin

The JetPack plugin supercharges your self?hosted WordPress site with the awesome cloud power of WordPress.com. You can activate this plugin if you have an existing blog on WordPress.com. Once connected and activated, several awesome features available on WordPress.com like: Contact Form, Gravatar Hovercards, Shortcode Embeds, Spelling and Grammar, and many others become available to your self-hosted site. All this is powered by WordPress.com’s cloud infrastructure.

WordPress SEO Plugin by Yoast

This popular plugin designed and developed by WordPress Consultant Joost De Valk. WordPress SEO is the most complete WordPress SEO plugin that exists today for WordPress.org users. It incorporates everything from a snippet preview and page analysis functionality that helps you optimize your pages content, images titles, meta descriptions and more to XML sitemaps, and loads of optimization options in between. It has recently been updated and is now compatible with WordPress 3.5.

ALO EasyMail Newsletter

One of the best ways to connect to your market is to get them to subscribe to your newsletter via email. It is also one of the most tedious things to do if you do not have an ARS (auto responder system) provider who will automatically distribute your newsletter. ALO EasyMail Newsletter is a great email marketing marketing tool that allows you to gather and manage subscribers and write and send newsletters right within WordPress. It also supports internationalization and multi language requirements.

WP Smush.it

Improving your page ranking is not just about having the right keywords. Fast loading pages are now part of the equation. WP Smush.it is a plugin that offers an API that performs image optimizations like optimizing JPEG compression and converting certain GIFs to indexed PNGs automatically to help improve site performance. As sites continue to become more image intensive, plugins like this are helpful in managing load rate.

Photonic Gallery for Flickr, Picasa, SmugMug, 500px and Instagram

Social networking has branched out into different streams and has integrated images into its arsenal. Hence the popularity of Pinterest and Instagram. Photonic takes all that and lets you use the WordPress gallery shortcode and ramps it up with a lot of added functionality including glamming up your social networking images like Instagram. It supports Flickr photos, Photo sets, Galleries and Collections, along with Picasa photos and albums, SmugMug albums and images, 500px photos and collections, and Instagram photos and users. You can also enable authentication for your site visitors that will let them see private and protected photos from each provider.

WordPress 3.5 has been released so some of these plugins may need to be updated to work with the latest WordPress update. Please check the developers’ links to see of they have a version compatible with the latest update.

BuddyPress WordPress Themes 2013: Trends

BuddyPress has come a long way since its conceptualization in 2008. What is BuddyPress anyway?

According to WPMU.org:

“BuddyPress is a suite of plugins for WordPress that transforms into a fully functional social network platform.
When installed on WordPress Multisite it provides features that lets your members socially interact with each other within a multi-blogging platform environment. It provides all the features that allow you to build a community on your network. BuddyPress enables you to build passionate users around a specific niche.”

Buddypress.org puts it quite succinctly:

“BuddyPress is Social Networking, the WordPress way.”

The concept of turning a WordPress site into a social network is indeed radical and has not been lacking in challenges. What is amazing is that BuddyPress users of today find a plugin that fully integrates into ordinary WordPress as opposed to the few who were tinkering with WPMU a couple of years back. With its latest version, 1.6, BuddyPress is an easy to use plugin with good content management capability. You can enjoy the benefit of user generated content with the ability to moderate and control spam posts using existing infrastructure on WordPress. BuddyPress also gives you the functionality you expect from any social networking site. You can add and remove friends, create groups and much more.

With all that BuddyPress is offering now what more is store for this great plugin? The battle cry of the developers is theme integration. More and more people would like to turn their existing sites into social networking sites without discarding their existing theme capabilities. Come to think of it, if you have a great ecommerce theme, why would you want discard your eCommerce capabilities for social networking. The challenge for theme developers is to create or redesign themes that integrate the capabilities of buddypress. Social networking, in tandem with mobile devices, has made our world smaller, closer, and within reach. It is undeniable.On the other hand, BuddyPress developers also have to do their share to make the plugin more seamless. While the task doesn’t seem easy there is indeed a host of talented, highly motivated people working to reach the summit from both sides. We are looking forward with much eagerness to their success!

Portfolio WordPress Themes 2013: Trends

Portfolio themes have always been highly influenced by the technical platforms the content is viewed on. Among the different theme categories, portfolios are probably the quickest to reflect new technological capabilities available. It is just fitting to consider what’s up around the corner at the end of 2012 as far as the Internet is concerned and how this will affect portfolio themes.

The main internet trend for 2013 and 2014 is the main streaming of mobile as an internet access device. It is strongly believed that smartphones and tablets will overtake desktops as the access device of choice. A lot of the conversions are expected to happen in developing countries where 3g is still the norm. A simple observation is to check what devices internet users use to upload content. More often than not it is through a handheld device, an iPhone, Android, or smartphone. To the user, it is all about convenience and accessibility. Designers and developers need to take note of this and need to consider creating themes that can handle images and multimedia content under these constraints.

The mobile effort should be done without sacrificing an emerging and equally important 4g LTE market. Designers should be cognizant of a significant growth of mobile and desktop users subscribing to internet connections much faster than a couple of years ago. Thus the access of devices to websites must be smart enough to be able to meet the seemingly opposite needs of these market segments. In a way, it is an expansion of responsive design into the backend of the website.

The emergence of new display technology such as Retina would be something to consider. Designers must be able to take multimedia content generated from any device and exploit the full capabilities of these next generation displays. Again, this should also be done in tandem with expected rapid growth in low capability areas.

Social media integration can not take a back burner as people are finding more and more ways to use this technology. Developers should take notice of the capabilities of Instagram or Pinterest and figure out how to incorporate such features into their themes. Their popularity is an indicator of sorts as to what people are viewing and how they are viewing it. It would be a pity to have a very beautiful portfolio website with very little traffic and only a handful of people enjoying it. Lastly, there is still much room to develop seamless integration with different resources available on the cloud – more exploration on how this can be utilized, maximized, and integrated into the ultimate WordPress portfolio theme.

We can’t wait to see what will emerge in 2013. Exciting times up ahead!

On Becoming a WordPress Professional

How does one become a certified WordPress professional indeed? Earning your stripes as a WordPress professional does not come from a course you enroll in and study for X number of years in your regular university. Neither do you get a degree or a diploma for the numerous WordPress conferences, seminars or webinars you attend. In truth, becoming a WordPress professional is not age bound, race bound, location bound, language bound or educational background bound. One key ingredient is the willingness to learn, make mistakes, and learn all over again.

Many current WordPress professionals and practitioners did not start out as such. Perhaps some have come out from the corporate world and taken a radical sabbatical from their daily grind while others probably started out in their dorm room or garage. Maybe others began tinkering with WordPress while they were in their teens while some are going through a second wind in their careers. The Internet has this built-in democratic leveling quality where anyone can make it regardless. Since the year is about to end, maybe some of you are considering a quiet change or transition into something else – a new career path of sorts. You don’t necessarily have to be a developer or a designer to be a WordPress professional. Here are a few options for you to think of if you are considering a shift into the exciting world of WordPress:

Developer

Web development is the back-end of the website, the programming and interactions on the pages. A web developer focuses on how a site works and how the customers get things done on it. Good web developers know how to program CGI and scripts like PHP. They understand about how web forms work and can keep a site running effectively.A good web developer will have excellent programming skills and be able to use a range of programming tools. He or she will be able to provide solutions to give a website the functions required. Web developers will use a range of programming tools such as ASP, Javascript, XML and SQL. The focus is more on the backend and the functionality of the site.

Designer (Themes)

Web design determines the look and feel of a website. It covers the layout, navigation and colors of a website. Web design is more concerned with aesthetics and user experience than functions. A web designer will make a website easy to use and fit for purpose. A good web designer will have graphic design skills and a good understanding of marketing. He or she will know how to grab the attention of visitors and encourage them to explore a website. A web designer is concerned with how a site looks and how the customers interact with it. Good web designers know how to put together the principles of design to create a site that looks great. They also understand about usability and how to create a site that customers want to navigate around in.

Developer (Plugins and Widgets)

Plug-ins and widgets are a great way to enhance the functionality of your site by adding in extra features. These can be placed anywhere inside your template by function hooks. You can start creating and eventually selling stand-alone plugins that add value to existing or new themes.

Support Professional

One of the most common deficiencies in the WordPress themes marketplace is the lack of or absence of theme support. You can start a career by being part of a support team that is responsible for providing after-sales support to customers who have purchased specific themes.

Consultant/Marketing

Providing consultancy services, networking, and hooking up clients with designers and developers is another option to becoming a WordPress Professional. Many times, a lot of great designers do poorly sales-wise because of a lack of marketing skills. You can offer your services to acts as a marketing consultant to WordPress designers and developers who have little or no time to do the marketing themselves.

Blogger/ Theme Description Writer

With the explosion of WordPress themes in the marketplace, there is very little difference between one theme to the next and a lot of them look like clones. You can offer your services as a writer to create a marketing hook for designers and developers who would rather write code than a marketing spiel.

Documentation Writer

Providing appropriate and useful detailed documentation that is easy to understand even by WordPress beginners is another option. Transcribing the installation and setting up process in easy to follow steps adds value to the theme and a well written piece will mean less resources spent on support.

WordPress Trainor

If you have acquired a certain level of proficiency in WordPress and you are confident enough about what you know, you can also try going into teaching and training.

These are just a few ideas to think of as you consider starting or shifting to a career as a WordPress professional.

WordPress and PHP


In the last few weeks, we’ve learned some basic concepts on HTML5 and CSS. A simple analogy we can use as to how they work can be likened to writing a traditional letter sent via snail mail. HTML5 is like marking and dividing the content of the letter into sections like: the date, the greeting, the body, the closing, and the signature. CSS is what is used adds pizzazz to the is the way the letter is written: stylized handwriting, choice paper, and images and illustrations to enhance it. The result is a beautiful handwritten masterpiece ready to be sent and read by the reader. This week, we add on to our WordPress building blocks and learn how PHP comes into the picture.

To review, here’s how we defined PHP:

PHP (initially Personal Home Page tools)

PHP is a recursive acronym for PHP: Hypertext Preprocessor. It is a popular server-side scripting language designed specifically for integration with HTML, and is used (often in conjunction with MySQL) in Content Management Systems and other web applications. It is available on many platforms, including Windows, Unix/Linux and Mac OS X, and is open source software.

Adam Brown shared this simple and easy to understand explanation to tie it all up together:

When you view a webpage, the server (i.e. the site you are viewing) sends a bunch of HTML to your computer. Your browser (Firefox, Safari, Internet Explorer, whatever) then turns this HTML source into the pretty stuff you see in your browser. With pure HTML, every visitor to a website will see the same thing, no matter what.

For example,

if we make an HTML page with this content:

<p>Today is December 1st, 2007<p>

…everyone who visits the site will see this:

Today is December 1st, 2007

…even if it is not December 1st, 2007.

What if you want to modify that so it always shows the current date? That’s where PHP comes in. PHP is processed by your server (i.e. by the site you are visiting). The server evaluates any PHP in the page before sending anything to your browser. So if we write this in the web page:

<p>Today is <?php echo date(‘F jS, Y’); ?></p>

Then the server will change that PHP expression into the current date, then send that as HTML to your browser, which then does its part.

Remember: The server processes PHP, but the browser processes HTML.

PHP does not get sent to the browser, only the HTML that the PHP produces.

People sometimes wonder why their theme’s index.php file looks nothing like the HTML source they see in their browser. Well, now you know why.

(source: PHP 101- Adam R. Brown. Check out his website for more easy to follow tutorials.)

Why is it important to understand PHP? Because WordPress is written using PHP and requires it for operation.

Till next!

Building Blocks to WordPress Grammar

The primary reason we learn a language is to be able to communicate more effectively. When we travel to new places or visit countries we’ve never been to before we usually buy one of those 15-minute language translation mini books and stuff them into our pockets, ready to be pulled out at any opportune time. We try to familiarize ourselves with the local translation of useful terms and phrases such as “Hello”, “Good Morning”, “How much?”, “Where’s the restroom?”, and other basic words to get us by. At this point, the primary goal is to understand and be understood. Sentence structure and rules of grammar are not the need of the hour just yet. Learning what these common and necessary basic words and phrases mean is the starting point to building your vocabulary and practicing your communication skills.

Similarly, we can learn to speak the language of “WordPress” by first simplifying our goals. Our goal at the moment is to understand and be understood. The semantics and structures can come later on as we first familiarize ourselves with the language and build our basic vocabulary.

Here are some of the most common words and phrases that you will encounter often as you begin to learn how to speak “WordPress.”

Content Management System (CMS)

A Content Management System, or CMS, is software for facilitating the maintenance of content, but not design, on a web site. A blogging tool is an example of a Content Management System.

WordPress

WordPress is web software you can use to create a beautiful website or blog. It is a free and open source blogging tool and a content management system (CMS) based on PHP and MySQL. It has many features including a plug-in architecture and a template system.

WordPress installation

Setting up WordPress for the first time is is a very simple process and takes less than five minutes to complete. Many web hosts now offer tools to automatically install WordPress for you. There are several installation guides on WordPress.org to guide you through the process.

Hosting Provider

A hosting provider is a company or organization which provides, usually for a fee, infrastructure for making information accessible via the web. This involves the use of a web server (including web server software such as Apache), and may involve one or more related technologies, such as FTP, PHP, MySQL, and operating system software such as Linux or Unix.

Web Server

A web server is a computer containing software for, and connected to infrastructure for, hosting, or serving, web sites written inHTML. The most common web server software on the internet is Apache, which is frequently used in conjunction with PHP, Perl, and other scripting languages.

Domain Name

A domain name is a name used for identification purposes on the Internet. In WordPress a domain name usually identifies a server where WordPress is installed. To make this work, the Internet’s domain name system (DNS) maps the domain name to a server’s IP apress. For example, the domain name example.com maps to the IP apress 192.0.43.10. Many domain names can map to the same IP apress, allowing a single server to run many websites.

cPanel

cPanel is a popular web-based administration tool that many hosting providers provide to allow users to configure their own accounts using an easy-to-use interface.

Site

In the WordPress user interface, a site can simply be the website created by WordPress, or it can be a virtual website created as part of a network by the multisite feature. A site in a network is virtual in the sense that it does not have its own directory on the server, although it has its own URL and it might have its own domain name. In WordPress code the site is the website created by WordPress. If multisite is in use, then the site is the network website and each virtual website is known as a blog.

FTP

FTP, or File Transfer Protocol, is rather predictably, a client-server protocol for transferring files. It is one way to download files, and the most common way to upload files to a server. An FTP client is a program which can download files from, or upload files to, an FTP server. You may need to use an FTP client to upload your WordPress files to your web server, particularly if you use a hosting provider.

HTML

HTML, or Hypertext Markup Language, is the W3C standard language with which all web pages are built. It is the predecessor toXHTML, but HTML is often still used to describe either one. It is often used in conjunction with CSS and/or JavaScript.

CSS

CSS, or Cascading Style Sheets, is a W3C open standards programming language for specifying how a web page is presented. It allows web site designers to create formatting and layout for a web site independently of its content.

PHP

PHP is a recursive acronym for PHP: Hypertext Preprocessor. It is a popular server-side scripting language designed specifically for integration with HTML, and is used (often in conjunction with MySQL) in Content Management Systems and other web applications. It is available on many platforms, including Windows, Unix/Linux and Mac OS X, and is open source software. WordPress is written using PHP and requires it for operation.

MySQL

MySQL is a popular open source SQL (Structured Query Language) database implementation, available for many platforms, including Windows, Unix/Linux and Mac OS X. WordPress requires a MySQL database to store all blog information, including posts, comments, metadata, and other information. WordPress also works with MySQL-compatible databases such as MariaDB and Percona Server.

XML

XML, or Extensible Markup Language, is written in Standard Generalized Markup Language (SGML) and essentially allows you to define your own markup language. XML is extremely useful in describing, sharing, and transmitting data across the Internet. Typically used in conjunction with HTML, XML defines data and HTML displays that data.

AJAX

AJAX is a technique that web pages use to have the server perform certain processing without reloading the web page. For example, when you approve a comment in a WordPress blog, WordPress uses AJAX to change the comment’s status, and you see the change without having to reload the Comments screen.

Script

Script is an automated series of instructions carried out in a specific order.

Theme

A theme is a collection of files that work together to produce a graphical interface with an underlying unifying design for a weblog. A theme modifies the way the weblog is displayed, without modifying the underlying software. Essentially, the WordPress theme system is a way to skin your weblog.

Template

In WordPress a template is a file that defines an area of the web pages generated by a theme. For example, there is typically a template for the header area at the top of the web pages, a template for the content, a template for the sidebars, and so on. The templates are like building blocks that make up the complete web page.

Frontend

The front end is what your visitors see and interact with when they come to your website, www.YourSite.com.

Backend

The back end is the area that authorized users can sign into to ap, remove and modify content on the website. This may also be referred to as “WordPress,” “admin” or “the administration area.”

Sitemap

A site map (or sitemap) is a list of pages of a web site accessible to crawlers or users. It can be either a document in any form used as a planning tool for Web design, or a Web page that lists the pages on a Web site, typically organized in hierarchical fashion.

Perhaps these words are already familiar to you but for those who are taking this WordPress journey with us, a lot of these terms will sound Greek. As you encounter these words over and over again and see how they work in real life situations, your understanding will gradually increase. Everything, like pieces of giant jigsaw puzzle, will eventually fall into place and reveal the bigger picture. In this situation, the sum of parts is greater than the whole. More next week!

WordPress Theme Marketplaces 2013: Trends

A good way to spot emerging trends in the WordPress themes market would be to look at the behaviour of theme marketplaces like Themeforest, Mojo Themes and other boutique WordPress marketplaces. Here are some of our observations of what is currently ongoing and our take on what is to be:

Themeforest – The WordPress Marketplace Giant

With about 2500 themes in its inventory, Themeforest is probably the largest theme marketplace there is. Collis Ta’eed, founder of Envato which runs Themeforest, observed that the main trends on theme sales for 2012 have been: responsive, e-commerce and app themes (themes that have app like functionalities).

These trends are indeed reflective of trends observed by developers in the industry. With mobile platforms taking their place as the new mainstream it is just fitting to find responsive themes becoming more of a necessity rather than a trend.

The introduction of Jigoshop and WooCommerce plugins are making people realize the viability of turning WordPress themes into robust e-commerce solutions.

Specialized app themes will remain and will continue to flourish because of the specific niches they service. These niche WordPress app themes will continue to evolve as the themes market matures.

Mojo-themes and other WordPress Boutique shops

A look at the top 10 sellers on Mojo Themes similarly shows 4/10 themes are already responsive indicating that the trend towards mobile friendly themes is indeed a phenomenon. Their top selling theme is an e-commerce theme validating the emergence of WordPress as an e-commerce solution. The rest of the themes are multi-purpose or portfolio themes which target professionals, small or medium scale businesses and corporations.

Boutique theme shops and clubs such as StudioPress, Thematic, Press75, iThemes, WooThemes, Templatic and many others continue to thrive with their own loyal following.

Outlook for 2013

Major and minor WordPress theme marketplace vendors are experiencing the trends towards responsive themes and e-commerce. The question is how will these trends influence these marketplaces as they prepare for 2013 and beyond?

It is our opinion that responsive themes will continue to be in high demand as the transition to mobile platforms is still ongoing. About 6.1B mobile subscriptions are still yet to convert to internet ready smartphone subscriptions. The recent introduction of WooCommerce and Jigoshop indicates that the market is also only in the early stages of adaptation and mainstreaming of this technology. 2013 will be a year for continued acceptance as more sites exploit the democratization of e-commerce with these two plugins. Perhaps more eCommerce plugins will be introduced into the market and WordPress users will have more options and solutions to choose from.With a big year ahead for responsive themes and e-commerce, developers now have to bid for the best products to serve these markets as well as look at what lies ahead in 2014.

As ThemeForest continues its commitment to evolve and improve its review standards on what WordPress themes are made available in the marketplace we can expect higher quality WordPress themes that will satisfy even the strictest Code gurus out there. The renewed commitment to become more involved in the WordPress community is also a welcome move that will surely benefit us all.

Responsive WordPress Themes 2013: Trends

For decades web design has always been centered around the desktop. We’ve always created our themes with the assumption of a user sitting in front of a desktop with high speed internet connection and using the most powerful web browsers available. The advent of mobile platforms have forced us to rethink this paradigm and we have had remarkable progress in creating themes that work on both desktop and mobile platforms. A few years ago, it was predicted that mobile devices will overtake desktops as the dominant Internet access device. With this continued trend to towards mobile computing, are we really prepared to respond to this technology inflection point?

The necessity for asking this question comes with the realization that a lot of design practitioners still follow a graceful degradation doctrine of design. We develop a top of the line theme version designed for the most powerful infrastructure users may have and allow the theme’s functionalities to disable when weaker systems are encountered. We have done this effectively with the use of fluid grids, flexible images/elements and media queries. However, if iOS and Android devices become the new mainstream, shouldn’t our themes be designed primarily for these devices and allowed to progressively enhance when more generous systems are encountered?

The point we are putting forth is this: 2013 will likely be the year mobile devices take over. The challenge for us is to create our themes for this new environment. The next question: “Among mobile devices what should our base platform be?” Based on the latest mobile internet trend numbers, tablets, particularly the iPad, are now coming to the forefront. Smart phones are still on the early stages of growth with a lot of mobile subscribers anticipated to convert in the next couple of years. The growth of the mobile internet is driven by emerging markets led by China, India, Indonesia, Philippines and Nigeria. As such, upcoming themes should be optimized with iPad sized tablets in mind, comprehending how the site will load in light of 3G infrastructure still being mainstreamed in global markets. These designs should be light on cache on these memory limited devices. Features for high performance desktop systems should not in anyway be downloaded to mobile devices but should remain in the cloud to be activated only when the appropriate device is detected.

So what comes next? What do we look forward to beyond 2013? We still have about 5B mobile phone users anticipated to convert to smartphones. By then, our designs will have to be for the small screen. For now, our general trend is “miniaturization” of the desktop. Quite appropriate for a world that is becoming smaller and smaller everyday.