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WordPress and Cloud Storage Apps – How Safe is Your Data?

Up, Up, and Away!

We somehow have this picture in our minds that all the stuff we upload online is somehow floating over our heads, whisked way, way up into cyberspace. But what do we know about Cloud Storage and what really happens to all the files we upload? Maybe some people can probably relate to this old song about clouds by Joni Mitchell.

I’ve looked at clouds from both sides now
From up and down and still somehow
It’s cloud’s illusions I recall
I really don’t know clouds at all

Is Cloud Storage all that it promises to be? Convenience, accessibility, tons of file space. Is it possible that this nice, fluffy, feel good Cloud could go wrong and cause seemingly irreparable damage to its users? Case in point, the recent celebrity photo hacks, Dropbox, iCloud, Snapchat, etc. Is Cloud Storage really safe to use?

Of Dropbox, Copy, Box, and other Cloud Storage Apps

Cloud storage service is an amazing innovation, which allows you to upload, store and share images, videos, and other type of content online. How does it work?

Cloud storage is a model of data storage where the digital data is stored in logical pools, the physical storage spans multiple servers (and often locations), and the physical environment is typically owned and managed by a hosting company. These cloud storage providers are responsible for keeping the data available and accessible, and the physical environment protected and running. People and organizations buy or lease storage capacity from the providers to store end user, organization, or application data.

Cloud storage services may be accessed through a co-located cloud compute service, a web service application programming interface (API) or by applications that utilize the API, such as cloud desktop storage, a cloud storage gateway or Web-based content management systems. (source: Wikipedia)

Ok. That’s a mouthful. In other words, Cloud Storage “refers to saving data to an off-site storage system maintained by a third party. Instead of storing information to your computer’s hard drive or other local storage device, you save it to a remote database. The Internet provides the connection between your computer and the database.”

Hacker Proof Cloud Storage

Does it exist? Probably not. Just like secrets, keeping digital information from getting into mischievous hands is like pinky swearing. There is no fool-proof way. Ever tried to format, erase or delete photos from your memory card or your hard drive? Guess what. They still live there, way below the recesses of your storage device and can still be extracted using recovery software. Yup, even after you’ve formatted or reformatted (quick reformat and not full format) And that’s just local storage. Still very much within the scope of your control. But what about cyber storage? Does this mean that you shouldn’t use Cloud Storage at all?

Secure Your Online Data

People are paranoid about large-scale theft of personal information. Unknowingly, they post more than just the usual profile information required when joining a social or public website. (Check out this amazing mind reader.) Their entire lives are posted blow by blow on social media – voluntarily. But the operative word here is – voluntarily. Quite the opposite of theft, where someone takes away from someone against his or her will or permission.

There will always be risks. Whether online or offline. Once anything is uploaded and publicly shared, the risks should have been supposedly counted already. It can be stolen, shared without permission, downloaded, altered, wrongfully claimed, disputed, etc. It’s a reality. Of course, the expectations change when information is shared with restrictions.

People need to be fully aware of what they are sharing, to whom they are sharing it with, and where (websites, online storage, etc.) they share, post, or upload. Make sure to read and understand (someone said this is the biggest lie online) the terms of use of websites and note if there are any third party clauses that allow these websites to share, sell, or pool personal information to their suppliers or sponsors.

Use a strong password and don’t repeat the same password in different places. Consider a password manager. Use the two-step verification or two factor verification option if a website provides one. Do manual backup instead of automated backups. It doesn’t hurt to create your own self-policing practices to ensure that your rights to privacy or ownership rights are not violated.

7 Bestselling Unusual Themes for WordPress

There are some things that are truly unique and outstanding that they can’t help but stand out and rise to the top of the heap. Here are some of the best selling WordPress themes that owe their popularity to a unique niche that they fill.

X Theme

Dubbed as Themeforest’s most popular new product, this theme presents itself as the ultimate WordPress theme. The claim’s validity is backed by real world results and real time feedback from its satisfied users who have experienced the endless customization options available to its owners. While it offers a lot to those who want to dabble into the “nuts and bolts” of the theme, X also offers strong solutions for those who just want to get something up and running on their sites in no time. The theme has 3 predefined stacks that can be easily tweaked to give newbies and non-techies a “made by a professional” look for their websites. X offers features that have set the standard and raised the bar as far as WordPress themes go. Not surprising considering the experts who have given their inputs in the development of the theme not to mention the developer’s open ears to customer feedback. It is also not surprising that many already consider this as the last WordPress theme they will ever need.

Gymbase

This theme has been around for quite a while but remains a bestseller in its own right because of its special qualities. First and foremost it’s a Gym theme – unique and not like the rest. It addresses a viable niche market – the health and fitness market – where gym owners can easily create a website that can service players in this industry. Some of the useful features the theme has include: a timetable plugin included that allows members and visitors to plan the classes they will attend, Gymbase also displays the pricing for classes, features that allow updates for its members regarding upcoming classes, an easy to use admin panel equipped with a color picker to help you create your own custom look, and everything else you need to run a health and fitness website.

Academy

Designed to be a learning management solution for educational or training institutions to maximize the power and reach of the internet, Academy enables you to sell and share knowledge online. This theme gives you the platform to deliver classes and lessons to interested parties. Academy allows you to upload media content and documents as well as to encode quizzes and tests to check for your subscribers competency. You are also able to check the progress of your students, monitor the courses they take, as well as, administer payments. This theme is integrated with WooCommerce. Academy is an invaluable tool especially today, as more and more people turn to e-learning as a means of acquiring new skills and education.

Fundify

Fundify is the first WordPress theme designed for crowdfunding. This enables you to have a websites in the likes of Indiegogo and Kickstarter where parties can setup campaigns to raise funds for causes they support. Fundify allows you to setup campaigns for a fixed amount of money where supporters are only billed if the minimum target amount of the campaign is reached. Alternatively, the theme also enables flexible campaigns where whatever amount pledged is collected. Fundify also allows you to administer rewards to those who support your causes. The theme integrates with Paypal and easy digital downloads which makes it convenient for supporters to finance causes and advocacies that appeal to them.

Knowhow

With knowledge and information being an important commodity nowadays, it is not surprising to find a knowledge base theme in this list. What makes Knowhow special is that it enables you to setup your own knowledge base with ease and convenience while maintaining the privacy and control of information not available on public Wikis. You can list your content in the form of an FAQ. Knowhow also allows users to search by question or by topic which makes searching more convenient. Not your ordinary WordPress theme.

Jobify

Globalization and the internet have made the job market more competitive. Jobseekers have a need to display their resumes online so they can get the best jobs available. In a similar fashion, employers need to get the best talent available. Jobify is a job exchange solution used by top companies like dropbox to acquire the best talent globally. Employers can subscribe to your site for posting privileges. Jobseekers can post their resumes in response to job postings. This theme integrates with WooCommerce and Contact forms plugins to give you the best in payment and input management.

WordPress Design For A Global Market

Design is subjective. There are generally accepted design principles that govern the design community and serve as guides to evaluating “correct” design. However, not all of them are totally applicable to specific clients especially when Western taste buds meet Eastern culture. But when and where shall the ‘twain ever meet if beauty and design aesthetics are wrapped deeply in mores and culture?

This is the cross cultural challenge that web designers need to face in order to remain competitive in today’s global market place.

West, Meet East

Before the West was, the East was. Two of the world’s oldest civilizations, China and India, are also two of the fastest and most robust economies today. According to Census.gov, as of 2014, China and India ranked as the top two countries with the highest population in the world. China ranked first with 1.3B (population) with an approximate 42.3% Internet penetration, followed by India with 1.2B (population) with an approximate 81% Internet penetration. Approximately 1 billion internet users from these 2 (right to left, top-to-bottom reading) countries alone. And if theme developers do the math, even if at 1% of a billion internet users, that’s still a lot of WordPress themes right there. Too many to ignore.

Global Market Local User Design

We’ve talked about defining your target market and directing your business to reaching your specific demographic. Once you have that down pat, it’s probably time to think of expansion and consider widening your net a little further. To go a little more granular and target the local user.

With WordPress powering over 21% of the Internet and being one of the most user friendly and reliable CMS systems existing today, aside from the fact that it is free, more and more Internet users are looking to it as their platform of choice.

With that, the popularity of WordPress has crossed over into multi language markets despite having been around for only a decade and catering mainly to users of modern languages which are generally left to right in direction. Hence, the increase in demand for WordPress themes with RTL or WPML features or WP plugins that provide this functionality.

The diversity of WordPress users from all across the globe is becoming an important factor in developing themes that are relevant culturally and technically suited to these users local needs. As responsive once was a premium feature that has now become a standard feature in all WordPress themes, so shall the multi language and RTL feature become.

The Design Approach

The WordPress theme development marketplace has grown considerably with designers coming up with better and more user friendly designs that match the general needs of WordPress users. There is a huge pool of WordPress themes available for, generally, almost every type of website need out there. But there is still room to grow for more cross-cultural friendly options.

Below are some design elements that designers need to consider when creating themes that are responsive to culturally diverse user groups. (Notes culled from W3.org and Sitepoint.com)

Language
– Languages don’t have a direction. Scripts have a writing direction, and so languages written in a particular script, will be written with the direction of that script. Languages can be written in more than one script.
Typography – fonts and characters
– Typography can look “busier” to Western eyes than to Asian readers because many Asian scripts don’t have separate upper and lower cases. Some languages have scripts that are not alphabetic at all, but which express an idea rather than a sound. Occasionally, it’s necessary for an author to provide readers with pronunciation help for especially rare or awkward characters, usually with an alternative script in small writing above the ambiguous character.
Content presentation
Styling
Usability
Navigation
Mirror layout
Scripts (Left to Right, Right to Left, Top to Bottom)
– Text direction is another thing that should not be confused with language. In some scripts, such as Arabic and Hebrew, displayed text is read predominantly from right to left, although within that flow, numbers and text from other scripts are displayed from left to right. Knowing the directionality of text, based on the script(s) to be used, is important to web designers and authors, because right-to-left text can be more complicated (for beginners) to work with and the organization and directionality of the page layout are affected. Therefore, knowing the writing direction can be relevant to estimating the work involved to create web pages in a new language.
Images and animations
Forms
– Designing forms for an Asian market can have pitfalls for Western developers. For example, it’s common to require both given name and family name and give an error if both are not completed. Many Asian languages write names with family names first and given names afterwards while some have only one name. Also, do not limit the amount of characters in Address fields.
Mobile
Propriety
Color palettes
– While choosing your colors for your design, keep in mind that certain colors have different connotations across cultures. For example, red is lucky for Chinese people. On the other hand, Thai people will be offended if you print their name in red — it’s the color that monks employ to write names on coffins, so to write someone’s name in red is to “wish them dead”.
Symbols and metaphors

For web designers, W3.org International’s tagline sums it up quite well: “Making the World Wide Web Worldwide.” Let’s!

Mastering The Perfect Elevator Pitch to Help Build Your Authority Site

Elevator Pitch Defined

An elevator pitch, elevator speech, or elevator statement is a short summary used to quickly and simply define a person, profession, product, service, organization or event and its value proposition.

The name “elevator pitch” reflects the idea that it should be possible to deliver the summary in the time span of an elevator ride, or approximately thirty seconds to two minutes. The term itself comes from a scenario of an accidental meeting with someone important in the elevator. If the conversation inside the elevator in those few seconds is interesting and value adding, the conversation will continue after the elevator ride or end in exchange of business card or a scheduled meeting. (source: Wikipedia)

Part of establishing the identity of your authority site is creating a catchy and easy to remember description about everything you are all about. Many businesses fail to recognize the value of the elevator pitch for their companies and miss out on opportunities to connect with their target market. Some think that this technique borders on cheesy especially when done wrong. However, not recognizing its power and potential translates to many lost opportunities to market and “sell” yourself. If you can’t give a concise and succinct reason for the existence of your business, you confuse your target market as well.

The Internet is overloaded with virtual billboards vying for visitors attention non-stop. You need to be able to deliver your pitch and make it unforgettable – make it spark your website visitors’ curiosity.

What You Need to Craft Your Elevator Pitch:

Structure

Be specific. Use simple and easy to understand words
Offer a solution to an existing problem. Make it short and sweet.
Provide them with a specific call to action – visit your website, subscribe, register, etc.

Target Market

Address the appropriate target market in your pitch. You can later on expand to a qualified market and the general available market eventually. Tailor your pitch to match different segments of your target market but keep the core message consistent.

Delivery

Your website, social network, and all your other channels should be consistent as far as delivering your key message is concerned.
Believe in your own message and delivery will be natural. Try not to be too verbose when explaining yourself. People are turned off by the typical “car” or “insurance” salesman types. They easily see through all the hype but on the other hand, will appreciate genuine customer care and concern.

Email Deliverability Tips from Richard Lindner

Email marketers are faced with both challenges and opportunities not open to your traditional direct mail or real life salespeople. Opportunities to penetrate a wider audience via email at a fraction of the cost of snail mail marketing or sales rep expenses make it a powerful marketing tool. One of the many challenges, however, is the effectivity of these email campaigns which are dependent on whether the email gets delivered, read, trashed or sent straight to the spam box.

Email marketing is directly marketing a commercial message to a group of people using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It usually involves using email to send ads, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness. Email marketing can be done to either cold lists or current customer database. (source: Wikipedia)

Email is not dead. It’s still very much alive and is still one of the most effective means of communications around. Hackers and spammers still think so that’s why they go through all the trouble of phishing, spamming, keylogging, etc. It’s been going on for years and they are still at it. It’s also why legitimate email marketers have to be strategic and creative in finding ways to reach their target market successfully.

Below are some useful insights shared by Richard Lindner during the Traffic and Conversion Summit 2013 held early this year.

Email is changing and evolving in 2013. Gmail priority inbox automatically filters subscriber’s emails. Marketers must stand out in the inbox and provide relevancy and value for their email subscribers. (- Margaret Farmakis)
Sanebox, otherinbox, boomerang and other inbox services – services that filter out “spam” and make sure that only the most important emails rise to the top and get rea. The rest are automatically filtered out
36% of all emails are now read on a mobile device. Are your emails mobile ready?
What you’re NOT doing is giving you a bad reputation. Better reputation = more emails get delivered.

Factors that determine email reputation and how to improve on it:

Email service provider – ESPs are evaluated as senders based on the reputation of the Internet Protocol (IP) Addresses and domains of their clients. Senders on a shared IP are lumped together from a reputation standpoint. The reputation of the IP you’re using is determined by the email practices of everyone who uses it. Examples of popular ESPs are Aweber, iContact, Infusionsoft, etc.
Sending infrastructure
I.P. reputation
Domain Authority – the domain you’re emailing from. Having a blacklisted can lead to inability to deliver emails as well as lost Google index ratings
Mailing patterns – Volume and Frequency. How many and how often emails do you send can affect responses to your emails.
3rd Party Reputation – Affiliates could hurt your reputation if they spam your affiliate link. Control this by not putting affiliate program on authority domain.
Engagement – Are your emails opened? read? replied to? starred? forwarded?

How can you improve your email reputation?

Check your “score” at Senderscore.org. Sender Score is a report used by ISPs to measure the credibility of an email sender on a 1 to 100 scale. Work on your credibility.

monitor your score
track complaints
identify the root cause of complaints
monitor your IP address and sending address for blacklistings
authenticate your emails
set expectations with new subscribers – frequency, volume, and subject of emails

Content Auditing – Is Your Content Up To Par?

“High quality content”, “Content is king.” – we often hear these phrases and although we know that content matters a lot, especially to Google, how many of us pay particular attention to what we post online? If you’ve been publishing large volumes of content on your website for how many years, have you ever taken the time to assess the quality of the content you have published? Have you ever conducted a content inventory, or better yet, a content audit on everything that appears on your website? Do you think managing your content will impact your traffic and conversion efforts or is its effect purely cosmetic?

A content inventory is the process and the result of cataloging the entire contents of a website. An allied practice—a content audit—is the process of evaluating that content.(source: Wikipedia)

WHY: Reasons for Conducting Content Audit

There are many reasons why you should consider conducting a content audit on your website especially for legacy content. You could use the collected data to evaluate specific functions and features of your website and its contents and optimize it to its fullest potential. Here are some reasons for conducting a content audit on your website(s):

Review your site’s architecture, structure, and navigational systems to make it more efficient and user friendly
Redesign, reconstruct, or renovate your website to make it more current or more responsive to the demographics of your current users. Consider the mobile market.
Migrate content to-from another site(s), from static pages to content management system (CMS)
Manage content quality, the amount of content, relevance, its layout presentation and design
Identify orphaned pages, content bloat, redundant pages that do not meet Google’s algorithm standards
Gather and analyze statistics as to user behaviour and interactivity on your website
Determine and identify popular and unpopular pages that get the most or the least visits – recognize effective content
Identify keywords and maximize organic search terms that drive traffic to your website

“Content audits are critical to understanding and evaluating the performance of your content against business goals, user needs, editorial standards, and performance factors such as search engine optimization and content use or web analytics. They bring value to your website project and on-going maintenance tasks by allowing you to carefully catalog and analyze your content structures, patterns, and consistency. Content audits tailored to your organization’?s content goals will reveal the highest quantity of specific opportunities for content improvement”.(source: content-insight.com)

HOW: Content Audit Strategy

Conducting a full-blown Content Audit especially on content heavy websites should be strategic and well-planned because it can be tedious and overwhelming. Strategy is key. Tactics can be modified and adapted. Some companies even choose to “throw out content” and start fresh. You can choose to conduct your content audit according to your needs and specifications in several ways:

Full Content Audit – Complete and comprehensive list of every content including all pages and all assets (downloadable or attached files etc.)
Partial Content Audit – Top hierarchy and subcategories or subset list
Content Sampling – Examine representative samples of content

WHO: Content Auditors:

Website designers and managers
Information architects and taxonomists
Content managers and developers
Content strategists and marketers
SEO managers

WHAT: Important Content Audit Items

Identify and document content volume and types
Identify and document the current content structure
Assess whether the content is being used
Document inconsistent content presentation

TO DO: Simple Content Audit Action Plan Sample

Conduct a Content Inventory

Create a content inventory spreadsheet and catalog. It may or may not include the following items based on your specs or based on the order of the most significant parts of your website:

ID, numbering or index
Page Title
Page Name
Page Type (homepage, navigation, ecommerce, blog, etc.)
URL
Level in the site (hierarchy)
Content type (multimedia, image, video, doc, pdf, HTML)
Owner/maintainer/author (content rights)
Comments
Character count or content size
Topics, tags, category, keywords, meta data
Date created
Last updated
Related files
Broken links (linking practices)
Duplicate content
Short Description or Notes
Alt tags on multimedia (images, video, audio, etc.)
PageViews
Unique Visitors
Bounce Rate
Page Authority

Track your content on the Internet, social networking sites, and contributions posted on other websites

Monitor the quality of your content as pertaining to topic, tone, consistency or compliance with your branding or marketing strategies

Assess and evaluate your content: keep, fix, improve, update, redirect, archive, remove, delete or trash

Use content analysis tools to get the job done if necessary (Excel, Content Analysis Tool, etc.)

Make an offline copy

If the job is too daunting, hire a Content Auditing Services Firm or a Content Audit Professional

The initial stages of the whole process can be time consuming and overwhelming but once you have a system in place that’s current and updated, you will be able to glean insight from all the information you’ve gathered and steer your website towards a richer, exceptional, more substantial, Google algorithm friendly content that will keep visitors coming back for more.

Take Care Of Your Affiliates And They Will Take Care Of You

Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate’s own marketing efforts. The industry has four core players: the merchant (also known as ‘retailer‘ or ‘brand‘), the network (that contains offers for the affiliate to choose from and also takes care of the payments), the publisher (also known as ‘the affiliate‘), and the customer. (source: Wikipedia). It is a way for a company to sell its products by signing up individuals or companies (“affiliates”) who market the company’s products for a commission.

Here are some important notes shared by Mark Jenny and Vincent Fisher during the Traffic and Conversion Summit 2013.

Why You Want Affiliates to Promote You:

Affiliates help scale your business faster
Larger sales force marketing your business aside from you.
No marketing risk
Impossible to implement everything yourself. Let your affiliates be the experts on PPC, Direct Mail, Banner Buys, etc

Tip: Focus on helping your affiliates make as much money as possible. Your affiliates will build your business. The more they make the more you make.

Affiliates are always looking for a winning offer which consists of:

A converting product – your best product
Support – excellent product and customer support
Highest payouts possible – offer best commission scheme possible

Where do you find affiliates:

Competitors – your competitors can sometimes be your best affiliates (partnerships, joint ventures)
Networks – affiliates are already in the networks
Customers – turn customers into affiliates
Affiliates Promoting other niches congruent but not directly related

Commission Payouts and Affiliate Rewards Tips:

Payout affiliates as much as possible (lead generation, CPA, revenue sharing)
Never, ever miss a payment to your affiliates
Send affiliates notices when payments are made even if they aren’t getting any payment
Hold frequent contests and offer unique prizes or random gifts

At the end of the day, focus on your affiliates and not yourself.

Traffic Analysis – The Open Rate

How many of you open your mailbox regularly and find it stuffed with all sorts of unsolicited mail? – flyers, brochures, leaflets, pre-approved credit cards, and all sorts of marketing materials from local or big companies offering you to buy, join, subscribe, or try. How many of these do you actually read? And how many go straight to the trash can or shredder even before you open it? Real time analysis is difficult to do when measuring the effectiveness of these physical marketing collaterals. There are two types of “open rates”- one for physical mail (aka snail mail via the USPS or other physical mail carrier) and one for electronic mail. In the case of email marketing, traffic analysis is more readily measurable. This means conclusions can be reached at a faster rate and corresponding actions to correct, arrest, or enhance results can be put in place as close to real time as possible.

What is Open Rate?

In email marketing, the open rate is the number of list subscribers who opened the email message. The open rate is a percentage of the total number of emails sent. (webopedia.com)

According to Wikipedia,

The email open rate is a measure primarily used by marketers as an indication of how many people “view” or “open” the commercial electronic mail they send out. It is most commonly expressed as a percentage and calculated by dividing the number of email messages opened by the total number of email messages sent excluding those that bounced (Open Rate=Email messages opened/Total no. email msgs sent).

The open rate of any given email can vary based on a number of variables. For example, the type of industry the email is being sent to. In addition, the day and time an email is scheduled or sent to recipients can have an effect on email open rate. The length of an email’s subject line can also affect whether or not it is opened.

The open rate for an email sent to multiple recipients is then most often calculated as the total number of “opened” emails, expressed as a percentage of the total number of emails sent or—more usually—delivered. The number delivered is itself measured as the number of emails sent out minus the number of bounces generated by those emails.

Many marketing experts question the sole use of the results generated from Open Rates tracking as an absolute measure of the effectiveness of a company’s email marketing campaign. A number of marketers use open rates as a relative measure in comparing the performances of emails sent to similar recipient groups, but at different times or with different subject headers. Perhaps it is safe to say that Open Rate is just one of the many marketing metrics that, when used in conjunction with other traffic analysis tools (Click Rate, Opt In Rate, Conversion Rate, Cart Abandon Rate, Upsell Take Rate, and Renewal/Reorder rate), can paint a clearer picture of how well your website is actually performing.

Pay Per Click (PPC) or Cost Per Click (CPC) How Does it Work?

You often hear people talking about PPC, CPC, conversion and all those familiar jargon once you start immersing yourself more and more online. Affiliate marketers are quite familiar with these terms and these have become part of their normal lingo. But what if you are just starting out and you have no clue as to how all these acronyms work and if they have any real value to you at all. Let’s take a closer look at these Internet marketing tools to help you maximize them vis-a-vis traffic flowing through your website.

In recent articles, we have pointed out the enormous traffic potential that you can tap into by following some simple traffic hacks shared during the last Traffic and Conversion Summit. Let’s say you’ve done your homework and you’re starting to see a spike in the number of visitors that come to your site. What next? Having a lot of visitors does not automatically translate into earnings for you. You need to give something to gain something in return. This is where these tools come in. Let’s break it down.

What is Pay Per Click?

According to Webopedia,

Pay Per Click or PPC is an Internet marketing formula used to price online advertisements. In PPC programs the online advertisers will pay Internet Publishers the agreed upon PPC rate when an ad is clicked on, regardless if a sale is made or not.

With pay per click in search engine advertising, the advertiser would typically bid on a keyword so the PPC rate changes. On single website — or network of content websites — the site publisher would usually set a fixed pay per click rate.

How you earn from PPC now depends on which side of the table you are at. You can either be an online advertiser, an Internet publisher, or even both. An online advertiser is someone who pays a publisher (typically a website owner) when the ad he has placed is clicked whether the click resulted in a sale or not. This advertisement cost on the part of the online advertiser translates into several marketing objectives set for the business he is promoting. A few of these goals are: to introduce a product or service, to send the person who clicked to his money site, to encourage subscribers via email opt-in or other sign up strategies, and yes, to make a sale. It’s the advertiser’s tool to earn. Now whether these goals are met or not, the advertiser still has to pay the publisher based on the PPC rate agreed upon between them. This then also translates as earnings on the part of the publisher – similar to how sales commissions work without the sales. It is merely based on the earnings per number of clicks made on a particular ad.

There are several PPC models out there which you can study to find out which one works best for you. You can adopt the Flat Rate PPC model or the Bid Based PPC.

From Wikipedia,

In the flat-rate model, the advertiser and publisher agree upon a fixed amount that will be paid for each click. In many cases the publisher has a rate card that lists the cost per click (CPC) within different areas of their website or network. These various amounts are often related to the content on pages, with content that generally attracts more valuable visitors having a higher CPC than content that attracts less valuable visitors.

In the bid based model, the advertiser signs a contract that allows them to compete against other advertisers in a private auction hosted by a publisher or, more commonly, an advertising network. Each advertiser informs the host of the maximum amount that he or she is willing to pay for a given ad spot (often based on a keyword), usually using online tools to do so. The auction plays out in an automated fashion every time a visitor triggers the ad spot. Advertisers pay for each click they receive, with the actual amount paid based on the amount bid. It is common practice amongst auction hosts to charge a winning bidder just slightly more (e.g. one penny) than the next highest bidder or the actual amount bid, whichever is lower.[8] This avoids situations where bidders are constantly adjusting their bids by very small amounts to see if they can still win the auction while paying just a little bit less per click.

There are several reputable Pay Per Click websites that will make money online for you as you look into monetizing your website. Do your research before you sign up and make sure these PPC sites are legit. It will take more than one website to really make a difference in your income stream so study the market and get into the forums. You’ll find a lot of useful information and real life experiences you can learn from. Once you sign up with the legit ones, refer others and continue to grow your networking cycle. The world wide web is actually getting smaller as more people get interconnected.

If you’ve just started your website, accepting ads from online advertisers is a great way to start making passive income online. Just make sure you agree on the terms and that expectations and results are clear.

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