The Business of WordPress

The root word of ecosystem is “eco,” a derivative of the Greek term for house or home, and “system,” is a set of connected things or parts forming a complex whole. A closer look at nature reveals a highly integrated system of living and nonliving components capable of sustaining life. Each species, element, and energy source plays a crucial part in maintaining balance on our living planet. In the same token, there exists multiple layers of ecosystems within social and business structures that are interactive and interdependent upon each other. We have witnessed in the last few years a social networking phenomenon where our world has become more and more interconnected digitally and business environments are turning into digital ecosystems.

Caught in the midst of all this is a thriving WordPress community comprised of WordPress professionals, authors, developers, theme providers, marketplace vendors, web hosts, and other commercial entities that have evolved and conglomerated into this dynamic WordPress ecosystem we have today. These key players have all been instrumental in empowering the world’s most popular Content Management System (CMS) today, fueling this digital economy with WordPress powered websites, themes, plugins, and web consultancy services all around the globe.

One of the exciting events to look forward to in the WordPress scene is the upcoming Pressnomics 2012 conference in November. Pressnomics 2012 – The Economics of WordPress is the first of its kind gathering of the brightest minds in the commercial WordPress ecosystem represented by 7+ countries around the globe. The goal is to foster dialog, share and discuss business best practices, teach a mix of WordPress and general business strategy, et cetera, to help propel those who are active WordPress professionals even further as well as inspire those who are contemplating a future in the WordPress ecosystem. Among the list of speakers are familiar names in the WordPress community: Collis Ta’eed, Pete Davies, Alex King, Cory Miller, to name a few.

There is still much to learn and more room to grow in this realm as the world becomes smaller and smaller because of the recent technological advances especially in the mobile tech industry. The crest of this WordPress wave has yet to reach its peak and even as the wave rises so do the rest of the little boats floating along with it.

For more details about Pressnomics 2012, visit their website at pressnomics.com.

30 of the Best Shopify Themes (Free & Awesome)

Do you prefer to shop from shabby looking shops? Well, I am sure that all of us will be answering this question with a resounding NO. If that is the case, then why should shopping online be any different. It is imperative these days for a website owner to have an inviting, user-friendly experience lest you go the way of obscurity.

Application of a useful and at the same time beautiful theme in the website therefore becomes extremely important. Readily downloadable themes or templates compatible with different kinds of websites are available on the internet which can be used by designers as a starting point of their projects. Or it can be useful for novice designers who want to draw valuable inspiration from these examples thereafter start developing their own unique template. If you download a free shopify theme, then the work of the designer will be simplified and become much faster as well. These templates come with many useful features like ability to connect with the social networking sites, full customization features whereby the developer can amend it according to his own needs and all the latest technologies. With the use of these templates your website is surely going to stand out from the rest. It doesn’t end with having a unique template and features, its all depends on how well and different you do business. You can find experiences of popular ecommerce experts and help articles on blogs like Shopify ecommerce blog.

In addition to our article on some of the best ecommerce WordPress Themes of 2013, we have also created this detailed list of the 30 best and most diverse shopify websites for you designers out there. They can build up a unique, attractive and at the same extremely interactive platform with the help of these themes.

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25 Helpful Twitter Plugins for WordPress 2013

Twitter is one of the most visited social networking platforms on the planet. WordPress is one of the most widely used blogging platforms. When the two meet, you can expect beautiful things to happen.

Below we present you with 25 helpful Twitter plugins for WordPress – Plugins can make your WordPress site do virtually anything.

Here’s an example of what you can achieve with one of these Twitter Plugins for WordPress.

It is a common habit nowadays that people sign into their Facebook, Twitter, and Gmail accounts when they start their computer, and after checking their accounts they typically close all these web pages but do not sign out of their accounts. Instead they go on to work on new web pages and they occasionally return to their accounts to check any latest updates. Now there is a plugin named “Simple Twitter Connect”, no. 5 below in this list, which enables you to log into your WordPress dashboard through your Twitter profile. Once you install the plugin and sync everything then you can login to your WordPress dashboard with your Twitter account. If you have the habit of being logged into your Twitter account all the time then you can log into WordPress by just a click of the button – you will just have to hit the “Sign in with Twitter” button and you will be in.

This is just one example of the power of the Twitter Plugins presented below. Scroll down for more info on these wonderful Plugins for 2012 – 2013.

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Heartbleed Could Affect Your WordPress Site

A critical OpenSSL vulnerability nicknamed “Heartbleed” was discovered recently and you need to know whether your information could be impacted. What is Heartbleed anyway?

What is Heartbleed

The Heartbleed Bug is a serious vulnerability in the popular OpenSSL cryptographic software library. This weakness allows stealing the information protected, under normal conditions, by the SSL/TLS encryption used to secure the Internet. SSL/TLS provides communication security and privacy over the Internet for applications such as web, email, instant messaging (IM) and some virtual private networks (VPNs). (source – Heartbleed.com)

Basic Things You Should Know About Heartbleed and OpenSSL

  • The Heartbleed bug allows anyone on the Internet to read the memory of the systems protected by the vulnerable versions of the OpenSSL software.
  • OpenSSL is a library that provides cryptographic functionality to applications such as secure web servers. Be sure to read the documentation of the application you want to use. The INSTALL file explains how to install this library. OpenSSL is based on the SSLeay library developed by Eric A. Young and Tim J. Hudson and the OpenSSL toolkit is licensed under an Apache-style licence which basically means that you are free to get and use it for commercial and non-commercial purposes.
  • The Heartbleed bug compromises the secret keys used to identify the service providers and to encrypt the traffic, the names and passwords of the users and the actual content.
  • The Heartbleed bug allows attackers to eavesdrop on communications, steal data directly from the services and users and to impersonate services and users.
  • The Heartbleed bug is not a design flaw in SSL/TLS protocol specification. It is an implementation problem, i.e. programming mistake in popular OpenSSL library that provides cryptographic services such as SSL/TLS to the applications and services.

Should You Be Concerned?

Encryption is the process of encoding messages or information in such a way that only authorized parties can read it. Encryption doesn’t prevent hacking but it reduces the likelihood that the hacker will be able to read the data that is encrypted. Encryption is used to protect secrets that may harm your privacy or security if they leak. This bug has compromised secrets in four categories:

  • The Heartbleed bug leaked primary key material – the crown jewels – the encryption keys themselves. Leaked secret keys allows the attacker to decrypt any past and future traffic to the protected services and to impersonate the service at will.
  • The Heartbleed bug leaked secondary key material – the user credentials (user names and passwords) used in the vulnerable services.
  • The Heartbleed bug leaked protected content – actual content like personal or financial details, private communication such as emails or instant messages, documents or anything seen worth protecting by encryption handled by the vulnerable services
  • The Heartbleed bug leaked collateral – Leaked collateral are other details that have been exposed to the attacker in the leaked memory content. These may contain technical details such as memory addresses and security measures such as canaries used to protect against overflow attacks. These have only contemporary value and will lose their value to the attacker when OpenSSL has been upgraded to a fixed version.

OpenSSL is the most popular open source cryptographic library and TLS (transport layer security) implementation used to encrypt traffic on the Internet. You may be directly or indirectly affected if your popular social site, your company’s site, commerce site, hobby site, site you install software from or even sites run by your government might be using vulnerable OpenSSL.

Users of OpenSSL versions 1.0.1 through 1.0.1f with the heartbeat extension enabled are affected. OpenSSL 1.0.1 through 1.0.1f (inclusive) are vulnerable

OpenSSL version 1.0.1g addresses the vulnerability, as well as OpenSSL instances compiled without the heartbeat extension.

What You Can Do

  • If you are not using OpenSSL on your servers (or are not hosted on one of our Shared hosting plans), you are not affected.
  • If you do use OpenSSL, identify which servers are running OpenSSL (versions 1.0.1 through 1.0.1f are affected).
  • Update to the latest patched version of the software (1.0.1g), or recompile OpenSSL without the heartbeat extension, if applicable.
  • Reissue any SSL certificates on affected web servers after moving to a patched version of OpenSSL.
  • Test your SSL installations. You can also test your site here: http://filippo.io/Heartbleed/
  • Revoke any certificates that were replaced. Please revoke AFTER the reissue has been completed and you have successfully installed it on your web server.
  • Consider resetting end-user passwords that may have been visible in a compromised server memory.

Helpful Resources regarding Heartbleed

It is wise to take all the necessary precautions but without allowing panic to come in. Learn all you can and act accordingly.

Membership Plugins For WordPress January 2014

WordPress is a proven powerful tool you can use to create your own website any way you want it. What’s also great about it is that you can take it even further and enhance its functionality to suit your needs with the help of plugins. From personal blogs to eCommerce sites to BuddyPress to so many other types of websites – a plethora of options is available out there for WordPress users.

One of the many ways you can use WordPress for is to make it function as a membership site where you can allow users to register, access or deny specific functions and sections, or create a social hub where fellow users can interact with each other.

Here are some popular WordPress plugins that can turn your website into a fully featured membership site:

Member Mouse

MemberMouse is an easy to use WordPress membership plugin that allows you to sell products, subscriptions and memberships, setup a password protected member’s area, offer 1-click upsells and downsells, manage customers, automate customer service, track critical retention metrics and more. No matter where you’re starting from, MemberMouse has the power you need to maximize revenue and get your business running like a well-oiled machine.

MemberMouse gives you everything you need to easily manage a successful online business. No matter if you sell digital products, subscription content, software as a service, or ship physical goods, MemberMouse provides a flexible platform that you can quickly shape to your business, with absolutely no programming required. This powerful plugin gets you up and running quickly, and handles many of the common tasks in your business, freeing you to focus on your value proposition.

Membership by WPMU Dev

Membership is a flexible, powerful, easy-to-use WordPress plugin for dividing your website into free and premium content. It’s a plugin built by WPMU Dev with WP Multisite in mind that can transform your entire network into a fully featured, multi-tiered membership and subscription site s o you can host a variety of membership sites, for yourself or for clients. Features include: a drag and drop interface to customize according to your exact specifications, control how access to any content or functionality is given, works with BuddyPress, add payment gateways easily (Authorize.NET AIM, 2Checkout, PayPal Express, etc.), built with WP Multisite in mind.

Restrict Content Pro

Restrict Content Pro is a complete membership and premium content manager plugin for WordPress developed by Pippin Williamson. This plugin can help you create an unlimited number of memberships levels, including free, trial and premium. Manage members and their subscriptions, track payments, offer discounts with a complete discount code system, and provide premium, members-only content to your subscribers.

Restrict Content Pro includes a complete member management system that lets you easily view all active, pending, expired, cancelled, and free users. Member’s subscriptions can be added or modified at anytime. This premium plugin is integrated with PayPal payments where all subscription payments are made via PayPal, allowing extremely fast and secure transactions.

Paid Memberships Pro

Paid Memberships Pro is a customizable WordPress Plugin and support community for membership site curators. PMPro’s rich feature set allows you to add a new revenue source to your new or current blog or website and is flexible enough to fit the needs of almost all online and offline businesses. Integrated with Stripe, Authorize.net, or PayPal® for recurring payments, flexible content control, themed registration, checkout, and more to help you process all your business transactions. You can: name and control access for unlimited membership levels. Members are added as a WordPress User at the subscriber level in addition to their selected membership level during registration, create your Payment Gateway with any of the built in payment options and then paste your API information into the plugin’s setup page, control access for each membership level offered, and so much more.

WP eMember

WordPress eMember is a powerful WordPress Membership Plugin that can help you build a secure and reliable fully featured WordPress membership site easily. This easy to install plugin lets you selectively protect articles by creating various membership levels (example: Free, Basic, Premium, Ultimate etc.) and protect the content (posts, pages, comments etc) of your site. The plugin manages all the membership management side of things. Key features include: content protection where you can create different membership levels and select what content (posts, pages, categories, comments) can be viewed by each membership level., unlimited membership levels where you can create “Basic”, “Premium”, “Ultimate”, or any other levels you want, Multi Site License – you can use it on as many sites as you own, Autoresponder Integration – can be integrated with Autoresponders (AWeber, MailChimp, GetResponse) so that members automatically get signed up to your list/campaign for email marketing purpose, and so much more.

Discover the many benefits of creating a membership site with these plugins and build your network faster than ever.

Tips To Maximize Marketing To Your Local Mass Traffic

A panel of experienced resource speakers including Mike Cooch, Kevin Wilke, Jack Mize, Martin Maybruck among others shared valuable insights and wisdom (T&C Summit 2013) on how to handle local traffic.

Here’s a summary of some of the key points these experts shared and see how it applies to your own local marketing targets.

The top 3 strategies for getting clients are:

  • networking at local events
  • speaking at local events
  • direct mail

The top 3 online strategies for clients are:

  • videos (get ranked quickly) Tip: put your business phone number in the title
  • directories
  • social media

Effective Facebook Page contests include the ff. elements that can contribute to your list building efforts, free referrals, viral reach, etc.:

  • name – for brand positioning
  • video – builds trust
  • prizes – aligns with market and doubles attendance
  • fan gate – increases “likes”
  • webinar – adds value

Follow up with people over the phone and offer your services

Build your business eventually to be sold

  • build assets instead of just a source of income
  • keep your financials clean
  • document systems and processes
  • target margins to be at par or better than industry standards
  • think of transferable contracts
  • recurring revenue
  • proven sales model

Your number 1 job is to sell

  • Small businesses are not actively looking for someone to market for them. You have to sell to small businesses.
  • Focus on one vertical to start. It is the biggest secret to growing fast
  • Leverage channels (conventions, webinars, newsletters, trade shows)

Use tools and resources to help you find leads

  • Smartwebinar – automated prospecting webinar for local marketers
  • Localizer lead tool – find local prospects fast
  • Lead kahuna – find leads with bad online reputation and turn them into prospecting material to target them

Fast local lead copy works for landing pages, video scripts, online classifieds, biz listings, social media properties.

Small businesses want mainly is fast sales. Mobile consumers are among the highest percentage of searchers for local businesses but not all local businesses have websites.

If you are running a small business your local business must be listed in apps such as:

  • Google maps
  • Yahoo
  • Mapquest
  • Yelp

Local businesses owners need to build a custom mobile landing page catered to their target audience.

Your friendly neighborhood shop could be the next big thing to happen. Check out opportunities to connect and network.

M-Commerce – The Mobile Market, Web Design and Conversion

The unstoppable invasion of mobile computing and how it has woven itself into our daily routines is undeniable. A life without the Internet, free WiFi, and our handheld devices is almost unimaginable and web designers have heard and heeded this lifestyle change, hence, the birth of responsive, fluid, and liquid design trends. Mashable has even named 2013 “The Year of Responsive Design”. However, we are still in the early stages of understanding this mobile demographic to yet see tangible and consistent conversion results from the marriage of Mobile Commerce (M-Commerce) and Web Design for handheld and mobile devices. Responsive design does not necessarily equate to actual conversion, whether in sales, subscriptions, or networking.

According to a report by Litmus.com,

“More email is read Mobile than on a desktop email client or via webmail. Stats say 36% of email is now opened on a mobile device, with 33% for desktop and 31% for webmail.” – Litmus –”Has your audience gone Mobile” (June 2012)

As of September 2012:

We’ve seen some major changes in mobile email opens in the past year and a half. As of September 2012, 38% of all opens were on a mobile device, compared to only 17% eighteen months ago—that’s a 123% increase in mobile opens!

Diving deeper into specific mobile operating systems, the majority of these opens are being made on iOS (iPhone and iPad – 80.34%) and Android (18. 93%) devices:

The next question is, Does Mobile Traffic Convert into Leads?

Not necessarily so. There are several factors that lead to actual traffic conversion and there is no hard and fast rule on it but website owners can make educated guesses based on actual data and stat results gathered from their own website traffic trends.

Three ways to reach your target mobile traffic:

Run a native mobile app

  • Needs to be downloaded by the user
  • Restricted amount of content and functionality

A mobile website or M-Dot (a dedicated scaled down mobile version of the main website)

  • Advantage – faster loading time and optimization
  • Disadvantage – two bodies of content to manage

Responsive web design

  • Uses responsive, fluid, liquid layouts, media queries, and flexible images to adapt to various devices and resolutions
  • More future friendly
  • One body of content to manage
  • Consistent brand experience
  • Social media friendly

Among all three, responsive web design appears to be the most feasible way of reaching your target market. But is responsive web design enough to address the problem of conversion?

Here are some strategies to consider to maximize your web design and marketing optimization efforts to improve your conversion rates on your website:

Create a mobile optimized landing page

  • Make sure that your landing page is displayed properly on all screen sizes (portrait and landscape)
  • The need for speed – achieve fast loading time (5 seconds or less) by using optimized media content (images, video, and audio) and scripts.
  • User friendly – Prospects don’t have to type anything just click a button. If possible, must be clickable by the thumb.
  • Content must be simple, readable and easily navigable. Call to action buttons must be prominently but strategically located.

Create a mobile optimized order form

  • Redirect users from the landing page to your mobile optimized order form.
  • Form fields should be easy to read and fill out on any mobile device. Longer forms lead to boredom and lower conversion rates.
  • Remove all sidebar content so the form fits perfectly on the viewable window of the mobile device

Create several versions of your landing pages and order forms and test which ones convert the most. Improving User Experience and establishing a User Friendly Interface all contribute to an enjoyable browsing experience for your mobile visitors which will eventually boost your conversion results.

eCommerce WordPress Themes 2013: Trends

eCommerce has been around since the late 1990s and has been a steadily growing phenomenon over the last few years. As the Internet continues to grow in coverage and in technology, so will the number of consumers who utilize eCommerce tools as their main means of purchasing goods and services over the Internet. In a recent marketing study commissioned by Google, it was found out that 80% of shoppers today do preliminary research online before they actually do their purchase. In light of the rising dominance of eCommerce, here are some trends to watch out for in the next 12 months:

1. Mobile

In a previous article we mentioned that 2013 is likely the year mobile devices will take over. An analysis of 35000 Shopify stores predicts that 1 out of 4 eShoppers this Christmas will do so from a mobile device and this will grow to 43% next year. With 5 Billion mobile phone subscribers expected to convert to smartphones and other handheld devices, developers need to pay attention to truly responsive design with the use of flexible images. Developer also need to put focus on eCommerce engine optimizations for 3G networks found in developing countries where the bulk of smartphone conversions are expected to happen.

2. Shopify

Providers specializing in eCommerce infrastructure are gaining headway. One of the leaders is Shopify, providing its users with easily customizable and highly functional hosted web stores. For a monthly fee starting from $29, one can enjoy estore services without much hassle. WordPress theme developers need to deliver powerful themes with great eCommerce functionalities that are easy to use and available to the WordPress market at a competitive price.

3. Social Media and Viral Marketing

We cannot neglect the way social media has shaped the way people interact and experience the web. Facebook, Twitter and Youtube have taken traditional word of mouth marketing to the next level enabling the emergence of the viral marketing phenomenon. With the continued popularity of Pinterest, Google+, and the recent premium ad services on Facebook, shoppers can easily share and appreciate product details as never before. Product features and price comparisons can be shared to thousands of consumers all in a matter of seconds. New WordPress eCommerce themes should be integrated with various social media tools as well as simple and easy to understand statistics and analytics tools that can provide usage information and statistical data as to how their businesses are doing in light of their social media efforts.

4. Google Shopping

Google has just completed converting Google shopping into a fully paid listing service of products and services. This means only stores who subscribe to Google’s pay per conversion scheme get in the list. WordPress eCommerce themes should be able to support various shopping and payment options while taking note of client demands to integrate the Google shopping system into their websites. Developers must be able to figure out how to generate price comparisons using regular Google search results and integrate these as they design and develop their WordPress themes.

eCommerce has a bright future ahead as the shopping experience becomes more and more digital. WordPress authors and developers have the unique opportunity to create the themes that addresses these developing trends that will make website owners choose WordPress as the eCommerce CMS of choice.

Photography WordPress Themes 2013: Trends

Photokina 2012 just wrapped up recently and major camera manufacturers have just announced and released new camera models and camera products for all sorts of buyers. One of the major innovations to the professional digital camera line is the Wifi or GPRS feature that enables one to transmit and post images over a wireless network or the Internet – functioning in a way almost like a mobile phone.

The mobile market has also seen its own latest tech upgrades. The recent release of new and more powerful camera phone features and software updates for both iPhone and Android users boasts of more sophisticated camera features like panorama capabilities and multiple photo filters. The continued popularity of Instagram and Pinterest has flooded the Internet with images of food, places, and random stuff. Legitimate and professional photographers are also opting for lighter versions of their heavy gear allowing Lomography and iPhoneography to flourish.

Given the rate that this technology is gaining momentum and even its own following, we can anticipate that photographers who manage their own websites will want to incorporate quick and easy posting of their images straight from their cameras – no matter what type of camera or device they use – to the Internet.

In view of all that, what do we expect to see in 2013 as far as WordPress photography themes go? Here are some of the few things we think will become part or if not staple features in WordPress photography themes:

  • Eye-fi/Wifi/GPRS ready with Custom Image Resize Function – Mobile posting capabilities with built-in image resize function to resize large images to web friendly proportions.
  • Retina display ready – Crisper and clearer rendering of images without the added bulk or load time.
  • Social sharing function – Ability to post across multiple sites (Instagram or Pinterest integrated functions).
  • Infinite or vertical scrolling features (lite version) – Infinite scrolling is a great feature but sometimes it can cause frequent browser crashes. WordPress authors or developers can create a plugin that allows this feature while minimizing the bulk buildup that could result to slower loading sites.
  • Quick and easy bulk upload features (for mobiles) – Ability to manage multiple image uploads.
  • More eCommerce options – Some photographers prefer to use their website as an online gallery while others do that while also maintaining a store front. eCommerce should be a standard built in theme option which may be enabled or disabled if preferred.

As the world becomes increasingly mobile, WordPress theme users needs will continue to evolve. In line with that, theme authors and developers need to anticipate these developments and be two steps ahead of all these changes.