Tips on How to Build Your Authority Site

Building a high ranking authority site is two-fold. Not only do you aim to make your domain rank well but you need to make sure that you also work on the individual pages of your website. This means that as you continue to add quality content to your site, in tandem with your SEO efforts, both your domain and page authority should be progressively increasing in both rank and authority.

There are a few things you need to make sure happens on your website as you slowly build your way up. Here are some tips on what you need to do:

Increase user time on site by:

  • using strategically located video – video usually located in the middle of the post tend to make readers go through the whole post as opposed to one located at the top.
  • placing related links in the middle of the content – notice how many of the mega websites have links to related articles sandwiched within the main post
  • using scrolling galleries where the user does not have to leave the page – eg. Mashable

Post high quality content regularly. In Google’s eyes, high quality content = high quality site. What counts? Here are Google’s guidelines:

  • Would you trust the information presented in this article?
  • Is this article written by an expert or enthusiast who knows the topic well, or is it more shallow in nature?
  • Does the site have duplicate, overlapping, or redundant articles on the same or similar topics with slightly different keyword variations?
  • Would you be comfortable giving your credit card information to this site?
  • Does this article have spelling, stylistic, or factual errors?
  • Are the topics driven by genuine interests of readers of the site, or does the site generate content by attempting to guess what might rank well in search engines?
  • Does the article provide original content or information, original reporting, original research, or original analysis?
  • Does the page provide substantial value when compared to other pages in search results?
  • How much quality control is done on content?
  • Does the article describe both sides of a story?
  • Is the site a recognized authority on its topic?
  • Is the content mass-produced by or outsourced to a large number of creators, or spread across a large network of sites, so that individual pages or sites don’t get as much attention or care?
  • Was the article edited well, or does it appear sloppy or hastily produced?
  • For a health related query, would you trust information from this site?
  • Would you recognize this site as an authoritative source when mentioned by name?
  • Does this article provide a complete or comprehensive description of the topic?
  • Does this article contain insightful analysis or interesting information that is beyond obvious?
  • Is this the sort of page you’d want to bookmark, share with a friend, or recommend?
  • Does this article have an excessive amount of ads that distract from or interfere with the main content?
  • Would you expect to see this article in a printed magazine, encyclopedia or book?
  • Are the articles short, unsubstantial, or otherwise lacking in helpful specifics?
  • Are the pages produced with great care and attention to detail vs. less attention to detail?
  • Would users complain when they see pages from this site?
  • (source: Google Webmaster Central)

Go social. Increase your website’s visibility by building and expanding your social network. Be creative in creating post/social network headlines and give people a reason to share your content. Target virality.

Try these tips and see how it works for you. We’d love to hear your stories on how these have helped. Do share.

Elegant Themes Releases First Ever Free WordPress Theme

Great news from Elegant Themes! Elegant Themes just released it’s first ever FREE WordPress theme and it is a gem. Check out Serene – a clean, minimalist and absolutely beautiful blogging theme that will surely inspire your writing muse. Its modern and yet elegant design create that easy to read feel that will make visitors want to linger a little longer.

Customizing is definitely easy using the Theme customizer giving you freedom to be creative with it and match your blog to your personality and writing style. Capture your every mood in every post with the use of any of the available 6 post formats to choose from (article, gallery, audio, link, video, and quote). Post on the go and be confident that your blog will look amazing on any mobile or handheld device because of this theme’s responsive design. Organize your posts and color code each section or post type with custom colors and select fonts. The theme’s overall typographic style is clean and conducive to encouraging reading. Prefer some other type of font? You can easily change it to any of your font preferences in the theme’s admin panel. Social networking is also a breeze with the built in social networking buttons that can easily be configured in the Customizer panel.

Overall, you get the tried and tested Elegant Themes quality with all the basic things you need to set up an amazing looking blog at absolutely zero cost. This free WordPress theme includes features such as:

  • nElegant Design
  • Secure and Valid Code
  • 6 Different Post Formats
  • Browser Compatibility
  • Unlimited Colors
  • Unparalleled Support

Serene Free-mium WordPress Theme is available for download in the WordPress.org WP theme Directory. An exclusive version with additional bells and whistles will soon be made available to Elegant Themes members and subscribers.

Get Serene Now For Free!

WordPress Plugins To Try This September 2013

Enhance your WordPress site with these useful plugins that will help beef up features and functions you already have:

Ajax Portfolio Grid for WordPress

Ajax Portfolio Grid plugin allows for smooth loading and reloading of pages because of its Ajax feature. Features include: flexible columns, Youtube and Vimeo support, Drag and drop support, and hardware accelerated touch swipe support among a few. This robust plugin is built around the MVC core and makes full use of HTML5, CSS3, PHP 5.2+, and jQuery 1.7 – latest technologies that allow it to render fast and lightweight results including effects that are responsive and adapt to most if not all handheld and mobile devices.

Paper Grid

Paper Grid is a lightweight and powerful content grid plugin for WordPress that allows you to showcase your team, your services and products, or any other type of content in a dynamic and interactive way. You can select images, icons, change colors and you can also easily share your team members or even content on your social networking sites. The Content Grid frontend css file is only 5 KB and the javascript file is only 2KB making it really lightweight which means your website’s loading performance will be fast.

Mobile.nav

Mobile.nav is an easy to install and easy to use mobile and responsive navigation menu plugin for WordPress that creates an awesome mobile menu for your website. It supports top level + nesting up to 3 sub levels (4 levels totally) but can expand to how many you need by copying few lines of css. This plugin uses the native WordPress built-in design language and easily integrates with the WordPress menu system and supports expanding menu tree. Mobile.nav works on iOS, Android and Windows Mobile.

Hashtag for WordPress

The Hashtag WordPress plugin uses the new auto-complete system in the WordPress editor which allows you to set up an integrated hashtag system for your website. You can easily add a hashtag (#word) in your posts based on # character and on other hashtags already existing on your site. This plugin filters all the sentences containing the hashtag and displays them with links and thumbnails to the related posts. The #hashtag word link and the #hashtag page can also be easily customized (font, border, radius, padding, margin, etc.) according to your preferences.

FormCraft WordPress Form Builder

Create your own stylized forms with FormCraft WordPress Form Builder plugin – an AJAX powered form interface that allows you to create responsive forms and add as many as 23 fields (conditional or not), add multi-columns, save form progress, generate form analytics, integrate MailChimp, Campaign Monitor and Aweber and send to auto responders, embed objects, maps and videos, upload multiple images (retina-optimized), add form validation, get all submissions in your inbox, and many other useful features.

Frontend Builder

Frontend Builder WordPress plugin allows you to design your web page using intuitive frontend and backend options and a drag & drop system that allows you to add all the content that you need regardless of the template that you are using. This plugin is an easy-to-use solution for all users regardless of their skill level whether as designers or developers. Developers will find this plugin useful because they can assign this plugin to their templates with their own shortcodes and enable their potential users to design their own web pages using their own template’s elements. Other features include: clone options, WordPress shortcodes, pre-made UI system, live preview, and tons of other options.

Update For Best Theme Coming Soon

Good news for all you Best-ies out there! We’ve heard you and we are coming up with an update to our Best Theme soon. We’ve added a lot of features and functionalities based on what we think will make the theme better integrating and incorporating many of your suggestions and input. We’d like to thank all those who have downloaded the theme as you have inspired us to push a little more. But wait there’s more!

Lots of exciting things are in the offing here in Blogex and we are working on many cool developments to serve you better. Don’t forget to bookmark our page, subscribe, or add us to your social networks to get the latest news on Blogex.

Great things up ahead!

Content Auditing – Is Your Content Up To Par?

“High quality content”, “Content is king.” – we often hear these phrases and although we know that content matters a lot, especially to Google, how many of us pay particular attention to what we post online? If you’ve been publishing large volumes of content on your website for how many years, have you ever taken the time to assess the quality of the content you have published? Have you ever conducted a content inventory, or better yet, a content audit on everything that appears on your website? Do you think managing your content will impact your traffic and conversion efforts or is its effect purely cosmetic?

A content inventory is the process and the result of cataloging the entire contents of a website. An allied practice—a content audit—is the process of evaluating that content.(source: Wikipedia)

WHY: Reasons for Conducting Content Audit

There are many reasons why you should consider conducting a content audit on your website especially for legacy content. You could use the collected data to evaluate specific functions and features of your website and its contents and optimize it to its fullest potential. Here are some reasons for conducting a content audit on your website(s):

  • Review your site’s architecture, structure, and navigational systems to make it more efficient and user friendly
  • Redesign, reconstruct, or renovate your website to make it more current or more responsive to the demographics of your current users. Consider the mobile market.
  • Migrate content to-from another site(s), from static pages to content management system (CMS)
  • Manage content quality, the amount of content, relevance, its layout presentation and design
  • Identify orphaned pages, content bloat, redundant pages that do not meet Google’s algorithm standards
  • Gather and analyze statistics as to user behaviour and interactivity on your website
  • Determine and identify popular and unpopular pages that get the most or the least visits – recognize effective content
  • Identify keywords and maximize organic search terms that drive traffic to your website

“Content audits are critical to understanding and evaluating the performance of your content against business goals, user needs, editorial standards, and performance factors such as search engine optimization and content use or web analytics. They bring value to your website project and on-going maintenance tasks by allowing you to carefully catalog and analyze your content structures, patterns, and consistency. Content audits tailored to your organization’?s content goals will reveal the highest quantity of specific opportunities for content improvement”.(source: content-insight.com)

HOW: Content Audit Strategy

Conducting a full-blown Content Audit especially on content heavy websites should be strategic and well-planned because it can be tedious and overwhelming. Strategy is key. Tactics can be modified and adapted. Some companies even choose to “throw out content” and start fresh. You can choose to conduct your content audit according to your needs and specifications in several ways:

  • Full Content Audit – Complete and comprehensive list of every content including all pages and all assets (downloadable or attached files etc.)
  • Partial Content Audit – Top hierarchy and subcategories or subset list
  • Content Sampling – Examine representative samples of content

WHO: Content Auditors:

  • Website designers and managers
  • Information architects and taxonomists
  • Content managers and developers
  • Content strategists and marketers
  • SEO managers

WHAT: Important Content Audit Items

  • Identify and document content volume and types
  • Identify and document the current content structure
  • Assess whether the content is being used
  • Document inconsistent content presentation

TO DO: Simple Content Audit Action Plan Sample

Conduct a Content Inventory

Create a content inventory spreadsheet and catalog. It may or may not include the following items based on your specs or based on the order of the most significant parts of your website:

  • ID, numbering or index
  • Page Title
  • Page Name
  • Page Type (homepage, navigation, ecommerce, blog, etc.)
  • URL
  • Level in the site (hierarchy)
  • Content type (multimedia, image, video, doc, pdf, HTML)
  • Owner/maintainer/author (content rights)
  • Comments
  • Character count or content size
  • Topics, tags, category, keywords, meta data
  • Date created
  • Last updated
  • Related files
  • Broken links (linking practices)
  • Duplicate content
  • Short Description or Notes
  • Alt tags on multimedia (images, video, audio, etc.)
  • PageViews
  • Unique Visitors
  • Bounce Rate
  • Page Authority

Track your content on the Internet, social networking sites, and contributions posted on other websites

Monitor the quality of your content as pertaining to topic, tone, consistency or compliance with your branding or marketing strategies

Assess and evaluate your content: keep, fix, improve, update, redirect, archive, remove, delete or trash

Use content analysis tools to get the job done if necessary (Excel, Content Analysis Tool, etc.)

Make an offline copy

If the job is too daunting, hire a Content Auditing Services Firm or a Content Audit Professional

The initial stages of the whole process can be time consuming and overwhelming but once you have a system in place that’s current and updated, you will be able to glean insight from all the information you’ve gathered and steer your website towards a richer, exceptional, more substantial, Google algorithm friendly content that will keep visitors coming back for more.

Back to Blogging Basics – Cool WordPress Themes for Your Blog

Even before it became the highly stylized content management system that it is today, WordPress has always been and still is the blogger’s choice platform for personal blogging. WordPress themes have come a long way since Kubrick as more authors and developers churn out beautiful themes to fit all types of users. Here are some of the latest WordPress themes for today’s modern blogger:

Clipboard Tumblog Style WordPress Theme

If you are into microblogging Twitter or Tumblr, check out Clipboard Premium WordPress Theme – an awesome tumblog style WordPress theme that comes chock full of style and customisation options. Customization and styling options is easy using the WordPress Live Theme Customizer. The Visualkicks theme translator allows you to translate a single line of text or the whole site. Clipboard’s intuitive and responsive Masonry design allows you seamless transitions while maintaining that minimalist look. Clipboard also supports all of the core WordPress post formats and has been built and designed with simplicity in mind.

Pilcrow Ajax Powered WP Blog Theme

Pilcrow Premium WordPress Theme is a simple yet elegant and responsive WordPress blog theme that will surely inspire you to write. This robust premium theme not only presents your content in an engaging way but because it is also powered by AJAX it provides users an enjoyable experience with its smooth transitions while reading your content. This theme supports custom WordPress post formats giving you maximum flexibility on how you can present your content. You also get several templates such as: a password protected posts template, comments template, and a template for pingbacks and trackbacks. All these and more AJAX powered goodness. Minimum clutter for maximum pleasure.

Keilir Responsive WP Blog Theme

Keilir Premium WordPress Theme is a bright, typographically bold, and beautiful responsive theme designed to make your blogging experience as pleasant as possible. Armed with superb visual design and great support for mobile and tablet devices you can easily reach all your readers wherever they are. This premium theme has 6 custom styled blog formats, 8 bootstrap shortcodes, 6 custom social media widgets (facebook, twitter, instagram, mailchimp, and more), 10+ specially made shortcodes, 600+ google fonts, and a customizable theme options panel, to make your blog your very own.

tdFuture WP Theme

tdFuture Premium WordPress Theme is a dynamic, responsive WordPress blog theme ideal for personal blogs where you can share your articles, images, videos, music, quotes and much more. The big bold design and typographic choices will definitely make your content stand out from the crowd. If you are a blogger who wants your readers to focus on your content without the clutter of sidebar widgets, etc., then tdFuture is the theme for you. This theme can also double up as a portfolio to showcase your creative work. This theme supports WordPress Theme Customizer that gives you an ability to do changes with a real-time preview. tdFuture is a fully responsive theme and will adjust to any screen size.

Literary WP Blog Theme

Literary Premium WordPress Theme is a beautifully crafted blog theme that will delight authors, writers, and publishers. If you’ve been publishing books and you’ve always wanted a place to compile them all for your readers, Literary is the blog theme that can do that for you. This premium theme comes with a post type for showcasing your books and even a post type for your portfolio. Literature often comes with specific illustrations made especially for specific books. Many times, it is the cover that entices people to buy a book. Now you can showcase both books and illustrations on your own website and give readers a chance to enjoy your work both visually and intellectually. Increase your market reach by adding all of your books and linking them to Amazon, iTunes, or wherever you sell them. This theme is built “mobile first” for speed and flexibility and looks great from mobile to large desktops.

Quickly Handcrafted WP Theme

Quickly Premium WordPress Theme is a beautifully handcrafted WordPress theme that focuses on user-experience, usability, and beautiful typography. This Masonry styled theme comes with four predefined color schemes, optional homepage sidebar, post formats and many more design options. This theme also allows you to: mix up content on the homepage with widgets and dynamic post formats, enable or disable sidebar in a click, choose from the predefined patterns and color schemes, change header position, change the thumbnail position, and choose from any of the theme’s predefined custom fonts. Quickly is fully responsive, touch enabled, and comes with a sleek and powerful theme options panel to help you set the blog without having to change any code.

Milli Responsive WP Blog Theme

Milli Premium WordPress Theme is a modern, graphic, 3D inspired WordPress Theme designed for professional or personal bloggers. Choose between light and dark styles, full-width or two column layout, 5 accent color schemes, and you can upload the background pattern of your choice. This premium theme also features super cool sliders with multiple slider effects that can be embedded within posts. Milli also supports custom WordPress posts. This fully responsive theme is designed to look beautiful whether you are using a desktop computer or a mobile phone.

Pravda WP Blog Theme

Pravda Premium WordPress Theme is a bold and colorful modern WordPress theme fit for today’s hip and cool blogger. This customizable, ultra responsive, retina-ready WordPress theme has got that young vibe, combining favorite features from Pinterest and Instagram with social networking features, that will appeal to digital millennials today. This premium theme can be configured for business/work, for blogging, or both. It was developed on Bootstrap and is powered by the SMOF Options Panel, which provides multiple options to manage and modify any aspect of the theme – for both beginners with no coding knowledge and also seasoned developers. Features include 10 custom widgets, 8 widgetized areas, 5 post formats (image, audio, video, gallery, standard), 6 Home page layouts, and tons of custom theme options.

Unplug Those High Risk WordPress Plugins!

WordPress is a free and open source blogging tool based on PHP and MySQL that has evolved into a full content management system (CMS) with a plug-in architecture and a template system that extends its power and functions beyond basic expectations.

Because of its open source nature, one of the greatest benefits WordPress users enjoy is that hundreds of people all over the world are free to use it, work on it, and develop other products based on it that get plowed back into the WordPress marketplace and community. This has resulted in tens of thousands of plugins and themes flooding the market today. However, this freedom has also made WordPress a popular target for attacks, especially 3rd party plugins that fail to go through or pass coding standards and security guidance or requirements, making it vulnerable to hackers and malicious mass infections.

In a recent research conducted by Checkmarx, a security solutions provider using automated code analysis, it identified that more than 20% of the most popular WordPress plugins are vulnerable to web attacks.

According to the Report:

20% of the 50 most popular WordPress plugins are vulnerable to common Web attacks. This amounts to nearly 8 million downloads of vulnerable plugins.

  • these plugins are vulnerable to: SQL Injection (SQLi), Cross Site Scripting (XSS), Cross Site Request Forgery (CSRF), and Path Traversal (PT).

7 out of top 10 most popular e-commerce plugins are vulnerable to common Web attacks. This amounts to more than 1.7 million downloads of vulnerable e-commerce plugins.

There is no correlation between the number of Lines of Code (LOC) and the vulnerability level of the plugins.

  • the smaller the code does not necessarily mean the safer the code. On the contrary – some plugins that included only a few thousand lines of code contained more types of vulnerabilities than plugins containing tens of thousands lines of code.

Vulnerable top 50 general plugin types vary.

  • – e-commerce, feed aggregators, APIs, social network linking

Only six plugins were completely fixed in a 6-month time period – although all plugins updated their versions during this time.

  • A first scan ran in January 2013 showed a higher rate of vulnerable plugins where more than a third (18 out of 50) of the plugins were vulnerable. In total, this meant that nearly 18.5 million vulnerable plugins were downloaded. Vulnerabilities in that first scan also presented the existence of RFI/ LFI vulnerabilities.

Recommendations

WordPress plugin vulnerabilities affect three major parties: the web admins, the plugin developers, and WordPress itself. Below are some of the recommendations stated in the report.

For Web Admins

  • Download plugins only from reputable sources. For WordPress, this means WordPress.org
  • Verify the security posture of the plugin by scanning it for security issues
  • Ensure all your plugins are up to date
  • Remove any unused plugins

For Plugin Developers

  • Integrate security within the plugin development
  • Run the plugin through a code scanner to ensure that it stands up to a security standard

SMBs or simple home-based businesses that do not have a built-in or sophisticated IT department to go through all these checks and balances, run a high risk of vulnerability because of the great deal of trust they place in available 3rd party plugins (especially the free ones). Web administrators need to be more discerning and thorough in their research before installing any plugins on the sites they manage. Plugin developers need to be self-governed and abide by security coding best practices. As each one does his part, this ensures that the whole WordPress community stands to benefit in the end.

Popular WordPress Plugins Updated for Security

In an article on WordPress Plugin vulnerabilities, we mentioned that the top 50 most popular plugins were tested for security and vulnerability by Checkmarx, a leading provider in application security. The first scan was conducted in January 2013 where it was discovered that more than a third of the 50 plugins were vulnerable. The second scan, conducted in early June 2013, was performed on the updated versions of all plugins. However, only six of these updates were free of those previously found vulnerabilities. These were:

BuddyPress

– creates a social network for the organization. # Downloads: 1,319,743.

A BuddyPress Plugin is a program, or a set of one or more functions, written in the PHP scripting language, that adds a specific set of features or services to the BuddyPress site, which can be seamlessly integrated with the site using access points and methods provided by the BuddyPress Plugin API. BuddyPress allows easy modification, customization, and enhancement to a BuddyPress powered WordPress site. Instead of changing the core programming of BuddyPress, you can add functionality with BuddyPress Plugins.

BBPress

– forum software. # Downloads: 483,28. Alerted by Checkmarx to their vulnerabilities.

bbPress is forum software, made the WordPress way – simple to setup, fully integrated, multisite forum, simple interface, customizable templates, highly extensible

E-Commerce

– shopping cart plugin. # Downloads: 2,209,352.

WP e-Commerce is a free WordPress Shopping Cart Plugin that lets customers buy your products, services and digital downloads online.

WooCommerce

– an e-commerce store. # Downloads: 469,503

WooCommerce is a free, powerful WordPress eCommerce plugin. With the extendability of a huge catalog of commercial themes and extensions we have all the tools you might need to get your shop running. Transform your WordPress website into a thoroughbred eCommerce store, delivering enterprise-level quality and features whilst backed by a name (WooThemes) you can trust.

W3 Total Cache

– site optimization by caching. # Downloads: 1,450,980. Most likely fixed as part of a security overhaul following an external full disclosure of some vulnerabilities.

W3 Total Cache improves the user experience of your site by increasing server performance, reducing the download times and providing transparent content delivery network (CDN) integration.

Super Cache

– site optimization by caching. # Downloads: 3,984,976. Most likely fixed as part of a security overhaul as with W3 Total Cache.

A very fast caching engine for WordPress that produces static html files. This plugin generates static html files from your dynamic WordPress blog. After a html file is generated your webserver will serve that file instead of processing the comparatively heavier and more expensive WordPress PHP scripts. Supercache really comes into it’s own if your server is underpowered, or you’re experiencing heavy traffic. Super Cached html files will be served more quickly than PHP generated cached files but in everyday use, the difference isn’t noticeable.

Note: Downloads statistics are as of the time of the tests.

25 Excellent WordPress Tumblog Themes

Tumblr is a popular micro blogging platform where people can make small posts, share links and images with others, reblog the posts of others, etc. It is a platform that sort of combines the features of a blog with social networking.
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