Explore Your WordPress Settings for WP Beginners

Getting to know your WordPress Settings is like learning to drive a car. You don’t necessarily have to know how everything works under the hood but you do have to get to know all the knobs, dials, buttons, and controls that will make it start up and run before you can get anywhere. Exploring the different WordPress Settings and functions on the left hand side of your admin panel will help you direct and control the way you want to run your WordPress website and how far you can take it.

If you are a WordPress beginner eager to post and publish content you need to get to know the Settings Administration menu in the Admin Panel.

Here are the default options you will find when you click on the Settings menu.

General – This is the default screen and controls the most basic configuration settings for your site such as:

  • Site Title – the name of your site or blog
  • Tagline – a catch phrase or short description of your site
  • WordPress Address – the full url of the directory containing your WordPress core application
  • Site Address – the address you want people to use when searching for your website
  • Email address – the email address where you want communication sent
  • Membership (if you want to open registration to other users)
  • New User Default Role – the default status or position of new users
  • Timezone – choose the timezone of your location
  • Date format
  • Time Format
  • Week Starts on – choose your preferred day to start your week

Writing – control the way you write and publish your posts

  • how you add new posts
  • adjust the post box size
  • set your post format and how you want graphics like emoticons are displayed
  • set your default post category
  • set how you want “Press this”
  • set remote posting permissions – via email or mobile

Reading – this module allows you to:

  • set how the front page displays your posts
  • set a static page for the front page and the posts page
  • set how many blog pages to display
  • set how many posts to display on syndication feeds
  • show full text or excerpts of blog posts
  • set search engine visibility
  • preset email acknowledgments and replies to recent followers and commenters

Discussion – this module allows you to define

  • default article notification settings like pingbacks and trackbacks
  • moderate and manage comments, permissions, approval, blacklists
  • email notifications for comments
  • manage user avatars

Media – this module allows you to set by default how images, documents and other media files included in a post will be processed and organized. You can also preset the image dimensions (thumbnail, medium, large) in this section although you can still do further edit while adding a new post.

Privacy – this option has been moved to the Reading module in WordPress 3.5 under Search Engine Visibility.

Permalinks – are the permanent URLs to your individual weblog posts, as well as categories and other lists of weblog postings. A permalink is what another weblogger will use to refer to your article (or section), or how you might send a link to your story in an e-mail message. Because others may link to your individual postings, the URL to that article shouldn’t change. Permalinks are intended to be permanent (valid for a long time). There are several third party plugins you can also install to customize the structure of your permalink to optimize your SEO visibility.

This list gets longer once you install new plugins or other third party functions included in other WordPress themes you choose to install. Once you have decided on how you want your site to function you can define and select all your parameters, save your Settings and enjoy publishing your content the way you want and as much as you want.

P.S. – Don’t Forget Your WordPress Footer

Save the best for last, so they say, and you can very well do so by optimizing your WordPress footer. The footer, more or less, is an indicator of your website’s personal style. Not all people like flooding their footer with links. Those who subscribe to the minimalist approach prefer a couple of links or so as a subtle reminder to users that they are at the bottom of the page. Others prefer to engage and encourage users to explore a little bit more. Whatever your style preference is, the footer is a useful navigational tool you can use to highlight important content that you would like users to know about.

The footer is essentially another sidebar that can be filled with widgets, secondary information, or even a simple copyright notice if that’s all you prefer. It frees up your sidebar to contain the more urgent call to action items or important links your users need to be aware of. Nevertheless, it is still prime real estate on your site as it is the last thing the user sees when he scrolls all the way to the bottom of the page. The WordPress code for the footer can appear like the one below. Use a wp_footer() call, to appear just before closing body tag:

<?php wp_footer(); ?>
</body>
</html>

Below is a list of content that you may or may not add to your footer:

  • Social Network Links
  • Recent Posts | Pages
  • Categories
  • Feeds | Feed Links
  • Newsletter Subscription
  • Designer Credit(s)
  • Random Quotes
  • Advertisements
  • About
  • Links to Recommended Resources
  • Pictures | Flickr feed
  • Credit and Thanks
  • Popular Posts within your blog/site
  • Links to tutorials or “must read first” articles
  • Calendar
  • Tag List or Tag Cloud
  • Copyright

If you choose to optimize your footer with SEO techniques be sure to take into account recent Google Panda and Penguin updates to make sure your website will not be penalized for “over optimizing” and simply stick to links that are really useful.

WordPress Themes Should Be More Expensive: HERE’S WHY

If this post has caught your eye, you are probably a current WordPress user, author, developer, designer, or if not, perhaps a potential one. The subject of pricing is a tricky topic that some prefer to ignore or avoid – the proverbial elephant in the room. Why, because this is a hot topic indeed.

How should WordPress Themes be priced anyway?

For the purpose of this article, let’s start off by saying that a WordPress theme is a downloadable digital product as compared to an actual physical product that can be shipped. When you purchase a WordPress theme you do not receive any physical items at all but instead, you are given permission or license to download an electronic/ digital product (the theme), via email or a provided link, and use it according to the author/developer’s specific TOU (Terms of Use).

Traditionally, the actual cost of producing/manufacturing tangible products can be arrived at by adding the cost of materials used and the labor paid to produce these products to arrive at the total cost of goods. Others may add on overhead costs but strictly speaking it’s simply materials +labor. For services rendered, actual cost can be arrived at based on a rate applied to the number of man hours spent (time) on a project or the professional fee charged by the person (expert) rendering the service.

However,

Digital products require an approach to pricing that differs from that used for physical products. Most digital products have common characteristics which includes:

  • high fixed cost to produce the first unit, but low marginal costs to produce subsequent units
  • quality is difficult to judge without actually experiencing the product

The most common pricing method that can be used for digital products is to use a licensing approach.
(source: Digital Economy: Impacts, Influences, and Challenges by Harbhajan S. Kehal, Varinder P. Singh)

The Digital Products Cost Equation

The cost structure of digital products = high fixed costs that are sunk, and tending towards zero marginal costs.

Fixed costs refer to the costs associated with a product, that are fixed over a number of units. Thus regardless of the number of units produced and sold, the fixed costs remain the same. With digital products, much of the fixed costs are actually sunk costs, and therefore non-recoverable costs. A large portion of the costs associated with digital products are fixed, and sunk, and not variable costs, which are more typical of traditional manufactured goods.

Sunk costs refer to costs that are non-recoverable fixed costs. Digital products usually have significant sunk costs (when compared to other fixed costs) in the form of research & development and intellectual property (copyright, patents etc.) for the product. If the product is not successful in the marketplace, the costs associated with the the product development (intellectual property, labor) cannot be recovered. Thus when making pricing decisions about the product in the future, one should not factor in the sunk costs. If a product’s cost structure is made up of sunk costs (no other fixed costs) and zero marginal costs then any price above zero will contribute to the company’s bottom line. Other fixed costs, that are not sunk (rent, depreciation on equipment etc.) should be factored in when making pricing decisions in the future, since these are ongoing costs to the company. The company will continue to have to pay these costs in the future, this is not the case for sunk costs.

Marginal costs are the costs associated with creating an additional unit of product. This is similar to variable costs, which are the costs that increase directly with the increase in production (unlike fixed costs). Digital products typically have very low marginal costs, when compared with traditional goods (materials, labor etc.) and if the product is distributed via a web site, then the marginal costs can be zero. The consumer is bearing the distribution costs, and there are no packaging costs. This is why companies are able to market their products for free on their web sites, in order to try to entice further purchases at a later time (in the hopes of creating lock-in perhaps).
(source: http://www.udel.edu/alex/dictionary.html#d)

What costs go into the creation of a WordPress theme anyway?

How many of you enjoy BTS (Behind the scenes) footages of upcoming movies? BTS clips give you a sneak peek of how these movies were filmed and the production process these films have gone through. Similarly, if we could do a BTS video of how a WordPress theme is created, can you imagine the amount of work that goes into creating a theme? Can you identify which activities fall under fixed costs, sunk costs, or marginal costs? Can you tell how many working hours have gone into its creation? Can you measure the education, experience, competence and expertise of the author/developer?

When you purchase a WordPress theme from a reputable WordPress author/developer you typically get a long list of features like the one below. But, have you ever associated any cost to these features?

1. Theme Features and Functionalities

  • Fancy Sliders
    • Simple jQuery Slider
    • Slider Pro ($25)
    • jQuery Carousel Evolution ($10)
    • TouchCarousel ($21)
    • LayerSlider (Parallax Slider) ($15)
    • Paradigm Slider ($15)
    • Slider Evolution ($18)
    • Nivo Slider WordPress Plugin ($19)
    • Pinwheel Slider ($9)
    • Responsive Ken Burns Slider WordPress Plugin ($18)
  • Plugins/plugin compatibility ($4-$50)
    • eCommerce/shopping cart plugins
    • Audio/Video/Images/Slideshows/Widgets/Portfolio
    • SEO, Social Media
  • Multiple page templates (more than basic Blog and Archives templates)
  • Graphic Design Elements
    • Icons
    • Fonts
    • Stock Photos
    • Multimedia
  • Mobile device compatibility and display features
  • Styling Short codes (buttons, columns, tables, boxes, dropdowns, drop caps, etc.)
  • Custom admin panel and customization features

2. Admin/Marketing/Support Costs

  • Business license/ applicable taxes (cost = based on your geo location)
  • Developer’s fees
  • Hosting costs
  • Theme preview designs
  • Copywriting
  • Analytics – Marketplace sharing
  • Support staff, Forum maintenance, Live chat support
  • Documentation, PSD/XML/Demo content files
  • Video tutorials, screencasts and video hosting costs
  • Setup, installation of WordPress, theme, plugins (time spent)

3. Labor: Professional fees and software (personal or outsourced)

  • Man hours to create and develop theme
    • (design and coding)
    • design concept | creative process (R&D, selection and decision making: colors, fonts, graphics, icons
    • testing, browser compatibility
  • Software: Photoshop, Dreamweaver, Illustrator, etc – ($1500 up)
  • Training, Seminars, Education

Did you know that creating custom themes for clients range from around $1500 up to $50000 depending on the project. Looking at the list above, and seeing everything that goes into creating a theme, would you say that WordPress themes are underpriced? overpriced? or fair enough?

Let’s ask the next question. What’s important to you? How much do you value your business? your brand? yourself?

The answers to these questions will more or less determine how much you are willing to pay anything actually – whether it’s paying for your website, for your family needs, or even for your own personal growth.

How important are these WordPress designer’s traits to you?

  • Competence – work portfolio
    Web development requires many skills: Proficiency in Photoshop and design skills, CSS and HTML skills, copywriting and SEO skills, programming skills, with subsets of skills across a vast array of programming languages.
    If you’re comparing costs between developers, make sure it’s apples to apples – you should know what you’re getting in terms of feature set and functionality. Then take into consideration the experience and portfolio of the individual or company you’re looking at hiring, the attention you can expect to receive and the general rapport between you and a potential developer. Even if the cost is perfect and everything else seems right on paper, you may want to think twice about hiring someone if you don’t feel that somewhat ethereal sense of connection and comfort.
  • Experience – good working knowledge, coding skills
    A less experienced person may charge less because he doesn’t have the full-blown skill of a seasoned professional. It’s always a risk when you’re working with freelancers who build websites “on the side”, self-taught “learn web design in 21 days” types and people who are just starting out in the industry.
  • Number of years in practice
    Experienced developers can charge you more because they bring the weight of their expertise to bear on your project. An experienced developer may be able to do your site in half the time and charge twice as much, but remember you’re dealing with value and not cost.

Sometimes you have to make your decision, not based on cost, but based on value – which company do you want to work with? Which one has the most experience, the best portfolio, the most responsive people? A higher cost should not disqualify a company if that’s the one you’re confident can get the job done.

Pricing is not a magic, secret recipe. It’s just the cost of doing business, plus the value of expertise, plus the time needed to complete a project in a particular set of circumstances with a particular set of requirements. (reference: Websearchsocial.com)

At $39 you can already get 80 premium WordPress themes, no sweat. It’s about the same price, more or less, of a plugin or a slider, isn’t it? Do you agree that these themes should be worth a whole lot more than that?

Tell us what you think. We’d love to hear your thoughts.

What’s on your WordPress Menu?

Last week we talked about the WordPress header and header.php. We continue this series and this week we’ll be touching on the WordPress menu. Visitors come to a website to find answers. How they arrive, whether via an organic search, a paid ad, or a sponsored link, matters little to these information seekers. These visitors come believing that they will quickly find the answers that they need. The operative word here being quickly. (The boon and bane of hi-speed internet is that it has turned a lot of us into impatient “speed demons”.) Once these visitors have what they want and they do linger on the site after, then that’s already a bonus.

Often, these new visitors aren’t really looking for a website with flashy, awesome text animation embedded in a huge full width slider-enabled $50 premium WordPress theme. Some might, but like we said, majority of them simply want to find a quick answer to whatever they are looking for. A lot of them will look for the link to the item that led them to the site in the first-place or go straight to the menu to find their way through the site. That’s why it’s important to create a website navigation menu that will make your visitor’s website experience fruitful and pleasant at the same time.

What is website navigation anyway? What is a menu?

Navigation Defined

Navigation Menu is a theme feature introduced with Version 3.0. WordPress includes an easy to use mechanism for introducing customised navigation menus into a theme. In order to incorporate menu support into your theme, you need to add a few code segments to your theme files.
Source: WordPress Codex

There are many navigation methods employed on websites. The simplest and easiest to follow, will allow your visitors to find your information pages and enjoy the visit! Simple HTML navigation menus also provide search engines with a clearly marked road map to follow, when they scan your website.
Source: Cal Poly

The process by which a user explores all the levels of interactivity, moving forward, backward, and through the content and interface screens. Users navigate through the project by clicking on interactive controls such as buttons, image maps, and hypertext, while clues such as special colors, backgrounds, or interface sounds help orient them to where they are at within the levels of interactivity. A good navigation scheme will leave the user with little question about where they are in the document and where they can go from there.
(from Lisa Graham, The Principles of Interactive Design, 1999)

Menu Defined

A list of options displayed to the user by a data processing system, from which the user can select an action to be initiated. In text processing, a list of choices displayed to the user by a text processor from which the user can select an action to be initiated. A list of choices that can be applied to an object. A menu can contain choices that are not available for selection in certain contexts. Those choices are indicated by reduced contrast.
Source: Glasgow Caledonian University

“Good Website navigation is very important to every business website. Good text links help. When a visitor can’t easily discover where they are, what valuable business information is on the page, where to go next and how to find your Home Page or a good sitemap… they leave your website! You would never tell a customer to stand outside your business, while they try to do business with you. Poor website navigation creates the same visitor experience. Good page titles tell visitors what each page is about.

A well designed menu will allow search engine spiders and human visitors to navigate around your website and never get lost. A menu is simply a group of links to more information. Helping your visitors find information quickly, will impress potential customers. Finding good information is the key to a successful business website.”
(Source: SEOWebsitesdesigners.com)

There are several ways to set up your navigation menu system on your website: vertical, horizontal, or a combination of both. Beginning WP version 3.0, WordPress introduced a new navigation menu system and since then after numerous updates and improvements, the WordPress menu management system has made setting up navigation menus in the backend admin panel section more user friendly with lesser and lesser coding or technical knowledge required. Check out these great resources: this article by Justin Tadlock, or these tutorials WordPress menu navigation tutorial and Setting up Menus in WordPress to learn how to set up your menus in no time.

WordPress Plugins 2013: Trends

WordPress themes, free or premium, come with common, basic features and functionalities upon installation. Some are built in together with the WordPress version you are using while others come with the theme you plan to use and install. Technically, these plugins are a set of one or more functions, written in the PHP scripting language, that adds a specific set of features or services to the WordPress weblog. Simply put, these plugins offer new additions to your blog that either enhance features that were already available or add otherwise unavailable new features to your site. Here are some of what we think will be the WordPress Plugin Trends for 2013:

Jetpack Plugin

The JetPack plugin supercharges your self?hosted WordPress site with the awesome cloud power of WordPress.com. You can activate this plugin if you have an existing blog on WordPress.com. Once connected and activated, several awesome features available on WordPress.com like: Contact Form, Gravatar Hovercards, Shortcode Embeds, Spelling and Grammar, and many others become available to your self-hosted site. All this is powered by WordPress.com’s cloud infrastructure.

WordPress SEO Plugin by Yoast

This popular plugin designed and developed by WordPress Consultant Joost De Valk. WordPress SEO is the most complete WordPress SEO plugin that exists today for WordPress.org users. It incorporates everything from a snippet preview and page analysis functionality that helps you optimize your pages content, images titles, meta descriptions and more to XML sitemaps, and loads of optimization options in between. It has recently been updated and is now compatible with WordPress 3.5.

ALO EasyMail Newsletter

One of the best ways to connect to your market is to get them to subscribe to your newsletter via email. It is also one of the most tedious things to do if you do not have an ARS (auto responder system) provider who will automatically distribute your newsletter. ALO EasyMail Newsletter is a great email marketing marketing tool that allows you to gather and manage subscribers and write and send newsletters right within WordPress. It also supports internationalization and multi language requirements.

WP Smush.it

Improving your page ranking is not just about having the right keywords. Fast loading pages are now part of the equation. WP Smush.it is a plugin that offers an API that performs image optimizations like optimizing JPEG compression and converting certain GIFs to indexed PNGs automatically to help improve site performance. As sites continue to become more image intensive, plugins like this are helpful in managing load rate.

Photonic Gallery for Flickr, Picasa, SmugMug, 500px and Instagram

Social networking has branched out into different streams and has integrated images into its arsenal. Hence the popularity of Pinterest and Instagram. Photonic takes all that and lets you use the WordPress gallery shortcode and ramps it up with a lot of added functionality including glamming up your social networking images like Instagram. It supports Flickr photos, Photo sets, Galleries and Collections, along with Picasa photos and albums, SmugMug albums and images, 500px photos and collections, and Instagram photos and users. You can also enable authentication for your site visitors that will let them see private and protected photos from each provider.

WordPress 3.5 has been released so some of these plugins may need to be updated to work with the latest WordPress update. Please check the developers’ links to see of they have a version compatible with the latest update.

Specialty: Clean Business WordPress Theme

The main purpose of a business theme is to create awareness, generate interest, and convert casual visitors to engaged followers/clients/customers. For a business theme to be effective, it has to have the following elements:

  • Great SEO capabilities.
  • Great design recall.
  • Readable, well organized text and multimedia content.
  • Effective interactive feedback system.

WP Business Bundle just released Specialty, a responsive premium WordPress theme designed to present your business or your company in a clear and concise manner. Overall, the theme is clean, modern and generous with whitespace. It has a great, sizeable slider that can really grab attention of casual visitors. Visitors are given control over slider transitions which gives each slide the appropriate airtime based on visitor preference.

Content is definitely readable on this theme. Font size and spacing between text boxes are great, giving visitors an uncluttered, relaxed reading experience. Images are displayed in a clean, well organized portfolio grid style which can also be sorted according to category. There’s also the option to use a jQuery masonry layout for those who want that Pinterest look. Thumbnails are slightly bigger that typical portfolio pages giving visitors a better overview of the work. Pages containing detailed narratives include large images of the work. This theme can also handle video and it includes a large section where you can showcase a special video or image right on the homepage.

Specialty does have a responsive design giving visitors the chance to appreciate the site’s content on smartphones and tablets. Specialty includes a basic contact form, custom post types, an easy to use custom panel, and just the right amount of widgets and features to get your site up and running without much fuss.

More Features:

  • Import/Export Functionality for Theme Options
  • Seven Pre-Defined Color Schemes
  • Breadcrumb Navigation
  • Adjustable Footer Widget Area (1-4 Columns)
  • Custom Post Types: Slider | Portfolio |Testimonial
  • Engaging Portfolio Layout with jQuery Masonry
  • HTML5 Markup | CSS3 Effects

Specialty Premium WordPress Theme is part of a bundle of themes and business-tailored plugins at WP Business Bundle available starting from $79. This theme includes documentation, future updates. For an additional $9 per month, you also get the PSD files, XML files, and access to the theme’s support forum.

Join WP Business Bundle Now

Popular WordPress Plugins from CodeCanyon

Plugins are becoming more and more a necessity in putting up a website. These little programs significantly augment the capabilities of themes to produce more robust and highly functional awesome websites. Here are some plugins you may find very useful for your site:

UberMenu WordPress Mega Menu Plugin

Are you tired of ordinary menus that come with your purchased themes? No worries. Ubermenu is a plugin designed to enhance existing plugin capabilities of any theme. This plugin turns your theme’s menu into flyouts or mega menus. Defining the hierarchy of menu items is as easy as dragging and dropping your options. Flyouts are easily created by ordering and indenting menu options. Mega menus can be created easily starting with a tick in the mega menu options. The rest of the steps are relatively simple. This powerful plugin is fully responsive, ensuring your menus are optimized and will look great on mobile devices.

LayerSlider WP – The WordPress Parallax Slider

If you want to do away with flat boring slideshows, Layerslider is a must-have plugin for you. With Layerslider, you can display slides made up of your images layered together for a more stunning 3d look. It’s not surprising that your slides will look like an elegant pop-up book page. Animation of each slide component may be configured and controlled to create dramatic transitions. This plugin is also responsive and SEO friendly.

Slider PRO – WordPress Premium Slider Plugin

Creative professionals constantly seek unique and interesting ways to display their creative works before an audience. These professional artists tend to be more meticulous and demanding of portfolio themes that will be used to display their portfolio on their websites. Slider PRO is an amazing plugin that gives web designers a myriad of slider options like transitions, effects, skins and so much more. This plugin can really turn ordinary sites into powerful portfolio websites for creative professionals.

JackBox – Responsive Lightbox – WordPress Plugin

Here’s another plugin for creative professionals. JackBox – Responsive Lightbox – WordPress Plugin is a neat plugin that allows you to create that lightbox effect even on mobile devices and smartphones. Portfolio or image and video rich sites can take advantage of this plugin to keep their desktop presentations consistent even in mobile format.

Foobar WordPress Notification Bars

This special plugin allows you to create notification bars on your site. You can flash reminders to visitors with a notification bar at the top of the web page to highlight important announcements or information. This can also be used as a source for additional monetization opportunities particularly for websites with themes that don’t have any space for ad widgets. FooBars also allows you to display your social media buttons so visitors can contact you in the social web.

Check out these plugins and give your website that extra edge from the rest. Visit Codecanyon for more WordPress plugins.

30 Inspirational Non-Profit WordPress Themes 2013

Amongst all the civilized life of shopping malls and movie lexes we must not forget that there are parts in this world whose inhabitants don’t get even the basic necessities of life like food and water. Innocents get killed everyday in calamities like bomb blasts, earthquakes, tsunamis, etc. Children are out of schools as their parents cannot pay for their education. People die even from minor curable diseases merely because they didn’t have the money to see a doctor. The situation is far more serious than what I can describe in a few sentences. The statement that I wish to make is that we should care about others and should donate generously to non-profit organizations that are trying to help those in need.

Perhaps the following collection of 30 WordPress themes, designed especially for the non-profits may make a small contribution in making the world a better place.

Of course different niches have different site design requirements. A social networking site should look and behave in a completely different way than what a gaming site should look like. Special care and attention was devoted to the following templates so that they craft out into a good and clean look, which is what is required for non-profit organizations.

Some of the templates below are without charge but due to certain restrictions we can’t just giveaway everything absolutely free, although we would have loved to. Hence we have charged a nominal amount in the remaining templates. Scroll down and take a look.

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Best Shopping Cart Plugins for WordPress in 2013

Online shopping has been steadily growing in the last few years. As more and more people engage in business transactions on the web, it is fitting for WordPress sites to be ready for this flurry of eCommerce activity. Here are some of what we consider the best eCommerce plugins for the upcoming year.

Cart66

The Cart66 WordPress ecommerce plugin makes selling easier than ever before. With Cart66 you can sell electronics, digital downloads, videos, music, web hosting, legal services, collect membership fees, and more. Online selling need not be so complicated. This plugin makes selling anything as simple and as easy as can be. Cart66 integrates major merchant tools such as Amazon S3, for delivering digital products, and popular payment gateways such as Paypal’s payment system for collecting payments from sales. There is also a Lite Version which can be downloaded for free from the WordPress repository.

Jigoshop

This eCommerce plugin is the basis for the popular WooCommerce solution. While the two plugins have diverged development wise, Jigoshop maintains the clean, well written code philosophy both plugins have. Jigoshop provides you with the features necessary to set up an eCommerce website in no time with the option to create a multitude of product types and apply detailed attributes customers can easily refine your catalog, ensuring they find what they’re looking for in just a couple of clicks. It is one of the fastest growing plugins and has an emerging ecosystem of extensions that go with it.

WooCommerce

WooCommerce is a free, open source eCommerce plugin that is easy to install, use and extend. This very popular plugin is built for flexibility. It has great built in functionalities such as reporting, tax and shipping capabilities, products and inventory, supports numerous payment gateways, and so much more. The basic functionality can also be beefed up with available extension upgrades to match your business requirements. WooCommerce is an eCommerce tool kit that you can tailor to your specific needs.

MarketPress

MarketPress is an easy to use and powerful ecommerce / shopping cart plugin available for WordPress. This plugin was developed from the ground up to make it simple to set up a stylish online shop, MarketPress has all the features you need, including: Multiple payment gateways (PayPal, Authorize.net, Google checkout, 2checkout, Moneybookers, eWay, Cubepoints and more), fully internationalized by the WPML crew, and includes provision for shipping, coupons, Google Analytics Ecommerce tracking, sale pricing, unlimited product variations. Not only that, it’s also free.

WP Marketplace

The WP Marketplace plugin is a full-featured WordPress Shopping Cart/e-commerce system that is extremely easy to install and even easier to maintain. It has everything you need to build a complete online shop – from front-end management to shipping to payment gateways to analytics to social marketing and SEO features. WP Marketplace is an eCommerce tool that can turn your website into a money making machine.