Google Author Rank – Does Google Know You?

Building an authority site is much like pursuing a traditional career. The only difference is the arena. For the web professional, the career path is via the digital workplace. In the not so distant past, Google’s ranking results came from SEO tactics that were not always reflective of the quality and the value of the websites that managed to achieve the #1 SERP spot. Keyword stuffing, thin content, excessive backlinking, and other techniques pushed websites to the top while other legitimate, high quality, killer content websites suffered in obscurity several Gooooooogle pages away. False authority.

Fast forward to today, after numerous pagerank casualties from several algorithm updates – the Panda, Penguin, Hummingbird – Google has managed to steer the internet bull by its horns and is slowly making it ‘behave’. Generally, websites that employ black hat SEO tactics and other non-Google approved techniques get ‘slapped’, while on the other hand, legitimate websites get rewarded. The playing field is slowly being leveled. The name of the game today is author rank. Google has been slowly implementing it and so should you.

Author Rank, Google Authorship, Google+, and rel=author

Othar Hansson describes the rel=author markup as an HTML5 link attribute saying that the other side of this link represents the author of that page where the link is coming from. What will you get when you implement rel=author ? Your photo may show up next to the search engine results. Hansson says that Google uses it to provide authorship information and that it also hopes to use this markup information as a ranking signal. This markup will also provide information regarding credibility and knowledgeability of authors – hopefully creating a feeling of trustworthiness regarding their posts & sites.

Tips on how to implement rel=author on WordPress:

  • Make sure you’re using the latest version. If your template allows a byline with an author URL, this will let you add rel=”author” to your post byline.
  • If your blog has an About page, you can modify its link to include rel=”author”.
  • If rel=”author” is disappearing from your profile page, you can enable rel=”author” in author bios.

(source: Google Webmaster)

You can also choose to install a WordPress authorship plugin like Google Author Link to make it easier and simpler to manage your Google Authorship links.

Google’s webmasters blog states,

Google is piloting the display of author information in search results to help users discover great content. This feature is being rolled out gradually and will be implemented algorithmically, so author information will not always display in search results.

To identify the author of a blog or article, Google checks for a connection between the content page (such as an article), an author page, and a Google Profile. Authorship markup uses the rel attribute (part of the open HTML5 standard) in links to indicate the relationship between a content page and an author page.

A rich profile is not only a great way to share information with users, but it also gives Google information we need to better identify you as the author of web content.

You can setup your Google author profile using Google Plus. This will help you build your reputation as an established author and will help put your site on the map. Once you establish your credibility, anything associated with you will be considered trustworthy and worth paying attention to. This will trigger Google to notice you and it tells them you are someone who knows and writes quality content – an authority or expert – on a particular subject and will eventually result in better SERP ranking results and higher CTR for you and your website.

Check out this interesting article – Author Rank by AJ Kohn.

Niche WordPress Themes November 2013

Searching for a WordPress theme that fits you or your client’s specific needs can often be satisfied by multi purpose WordPress themes. The seed design can often be tweaked and twiddled with to create the whatever the desired website outcome intended. However, if you find a theme that already matches the type of website you need then a lot of design time can be saved and spent on optimizing other features of the website. Here are some of the latest niche WordPress themes that you might find useful for your website needs.

Organic Market Friendly eCommerce WordPress Theme

Organic Market Premium WordPress Theme is a fun and fresh eCommerce theme ideal for online stores and shops. The delightful and eye-catching colorful design has been tailored to an organic food store, but is highly customizable and can be used for anything else. This simple and no nonsense theme features the basic website necessities but is also equipped with WooCommerce integration and includes support for all WooCommerce product management, widgets, and shortcodes so you can add all your products and set up your storefront. It also includes Royal Slider and Layer Slider Support and support for custom shortcodes for product sliders, featured product sections.

Campus Premium Multi Purpose WordPress Theme

Campus Premium Multipurpose WordPress Theme is one of the newest WordPress themes for education and business. Based on the new Super Skeleton 2 Framework with the leanest and yet the most highly functional features maximizing all that WordPress has to offer. Significant features include: a brand new streamlined and simple to use theme options panel with simple visual cues, nested inline documentation, with the option to preload built in or user uploaded (Skin Builder) skins, the entire Google Fonts library, Drag & Drop Layout Builder, rock solid, compliant SEO friendly code, and the new WordPress 3.6 Post Formats UI, a ThemeForest first.

Medico – Medical and Health WordPress Theme

Medico Premium WordPress Theme is a feature-packed medical and health styled theme that is both stylish and functional. It features several important elements such as: a working appointment form, responsive HTML5 and CSS3 design, foundation grid using predefined HTML classes, Magellan – a style agnostic plugin, Clearing – a plugin that makes it easy to create responsive lightboxes with any size image, Joyride – an extremely flexible plugin that gives users a tour of your site or app when they visit, Visual Shortcode Generator, Styles manager – 1 click style change for many major elements, Portfolio with 2/3/4 columns support, pagination support with non-animated filtering, drag&drop item sorting, and so many other great features to get create a one of a kind medical/health website.

Metric Music Band Responsive WordPress Theme

Metric Premium WordPress Theme is a retro modern theme for all who love music, such as music bands, musicians, DJs, producers, labels or organizers of events and festivals. This bold and dynamic theme features a great way to present all the necessary information relevant to those in the music business such as Events, Albums, Galleries and Videos and even a Blog. This responsive and fluid theme can be displayed on all devices from mobile phones to desktop computers (smartphones, tablets, laptops, desktops). The theme is also SEO optimized because of its highly semantic and well structured source code.

Agriculture – All in One WooCommerce WordPress Theme

Agriculture Premium WordPress Theme makes going organic look easy. This WooCommerce ready theme boasts of a simple to use custom user interface that can turn website management into a task even a child can handle. You can easily add products, arrange them into categories, schedule automatic sales periods, manage delivery and other options with ease. This premium theme is based on an extended WordPress admin panel, with many custom shortcodes and widgets that are so easy in use and customize that even WordPress beginners can handle. It includes: Layer Slider and Revolution Slider plugins, Woocommerce, Super Extended Shortcodes pack for easy content formatting and improved presentation, a powerful Form Builder Tool, customly developed by CMSMasters, lets you create an unlimited amount of forms of different types and complexity, from simple contact forms to complex questionnaires with numerous fields, radio-buttons, checkboxes and dropdowns, text areas, as well as set validation for these fields.

Booklet Personal Blogging Theme

Booklet Premium WordPress Theme is a fresh take on the way blog themes have always been done. The portfolio like homepage is fully responsive and images and layout will automatically fit the screen no matter which device you are using. Inspired by popular e-readers, Booklet is a sleek version of your online diary. Some of the best features into this personal WordPress theme include the ability to change the background color and font color from black to white, change the size of the font and even read in fullscreen mode. Overall, a great way to add that personal touch to stories you want to share to the digital world.

The Wedding Day Responsive Theme

The Wedding Day Premium WordPress Theme is an elegant and lovely responsive wedding theme couples are sure to fall in love with. It is suitable for users with zero programming skills as well as advanced developers. The theme is the perfect match for your wedding with predefined styles and features its very own VamTam drag & drop builder. This drag and drop tool will save you lots of time on building your pages or posts with the use of a simple interface with simple drag & drop actions. The VamTam drag & drop page builder is tightly integrated with tinymce editor and you can switch to visual or text editor at any time without losing any changes. Buyers will also receive a bonus print invitation template for free.

Atlas Directory and Listings Premium WordPress Theme

Atlas Directory & Listings WordPress Theme is a front-end online directory portal where you allow members to register, login, edit profile, submit and manage (delete/update) listings, change membership settings, and so much more from the front-end without having to log into the WordPress dashboard.
Set up an online directory portal of any type – companies, shops, restaurants, real estate, websites and so on. One of the core features of Atlas is its email notifications where every action taken on your website is notified to the site admin allowing you to have full control over what goes on in your website. This feature can be easily disabled through the theme options panel.

How To Get Started Building Your Authority Site Using WordPress

WordPress is one of the most popular and most dynamic publishing platforms today. If you are planning to build your authority site from scratch, get the foundations right by building on solid ground. If you are wondering about the basic things you need to do to get started on your authority site check out the items listed below to help you out. This checklist can be a helpful guide for beginners and serve as a handy reminder to experienced WordPress users as well.

  • Secure your domain name. Choose your name wisely. Check how it will appear in the url as some words read differently without spacing in between. You don’t want to be stuck with a name you will regret. (eg. Top Ten Bands Hits.com might mean something else when the words are all squished together.)

  • Get a webhost like Bluehost.com to host your website’s content. Take note of features like unlimited domains, bandwidth, downtime, etc.

  • Install and configure WordPress as your publishing platform. Some web hosts include WordPress in their website packages and offer free installation. Take advantage of these features.

  • Choose a WordPress theme and install. There are tons of WordPress themes available, some free. Choose a premium theme over a free one as this is generally more stable and the developer/author usually offers and provides customer support for theme installation, issues and bugs.

  • Install basic plugins like Akismet, Google Analytics, WP SEO, etc. to beef up your site.

  • Set up pages for important standard information such as: About Us, Terms of Use or Terms of Service, Contact Us, and Privacy Policy. These add credibility to your website.

  • Add and integrate social networking links like Facebook (business page), Twitter, Pinterest, Instagram, Linkedin, etc. into your website. These networks help promote your content and will generate traffic for you if optimized properly.

  • Fill your site with fresh content based on the keyword research you’ve been working on (read more about this in our previous article: Building your Authority Site using the Google Keyword Planner Tool).

These are just some of the practical steps you can do as you start building your authority site using WordPress. If you have more tips and techniques, please share by leaving a comment. We’d love to hear from you.

Tips on How to Build Your Authority Site

Building a high ranking authority site is two-fold. Not only do you aim to make your domain rank well but you need to make sure that you also work on the individual pages of your website. This means that as you continue to add quality content to your site, in tandem with your SEO efforts, both your domain and page authority should be progressively increasing in both rank and authority.

There are a few things you need to make sure happens on your website as you slowly build your way up. Here are some tips on what you need to do:

Increase user time on site by:

  • using strategically located video – video usually located in the middle of the post tend to make readers go through the whole post as opposed to one located at the top.
  • placing related links in the middle of the content – notice how many of the mega websites have links to related articles sandwiched within the main post
  • using scrolling galleries where the user does not have to leave the page – eg. Mashable

Post high quality content regularly. In Google’s eyes, high quality content = high quality site. What counts? Here are Google’s guidelines:

  • Would you trust the information presented in this article?
  • Is this article written by an expert or enthusiast who knows the topic well, or is it more shallow in nature?
  • Does the site have duplicate, overlapping, or redundant articles on the same or similar topics with slightly different keyword variations?
  • Would you be comfortable giving your credit card information to this site?
  • Does this article have spelling, stylistic, or factual errors?
  • Are the topics driven by genuine interests of readers of the site, or does the site generate content by attempting to guess what might rank well in search engines?
  • Does the article provide original content or information, original reporting, original research, or original analysis?
  • Does the page provide substantial value when compared to other pages in search results?
  • How much quality control is done on content?
  • Does the article describe both sides of a story?
  • Is the site a recognized authority on its topic?
  • Is the content mass-produced by or outsourced to a large number of creators, or spread across a large network of sites, so that individual pages or sites don’t get as much attention or care?
  • Was the article edited well, or does it appear sloppy or hastily produced?
  • For a health related query, would you trust information from this site?
  • Would you recognize this site as an authoritative source when mentioned by name?
  • Does this article provide a complete or comprehensive description of the topic?
  • Does this article contain insightful analysis or interesting information that is beyond obvious?
  • Is this the sort of page you’d want to bookmark, share with a friend, or recommend?
  • Does this article have an excessive amount of ads that distract from or interfere with the main content?
  • Would you expect to see this article in a printed magazine, encyclopedia or book?
  • Are the articles short, unsubstantial, or otherwise lacking in helpful specifics?
  • Are the pages produced with great care and attention to detail vs. less attention to detail?
  • Would users complain when they see pages from this site?
  • (source: Google Webmaster Central)

Go social. Increase your website’s visibility by building and expanding your social network. Be creative in creating post/social network headlines and give people a reason to share your content. Target virality.

Try these tips and see how it works for you. We’d love to hear your stories on how these have helped. Do share.

Take it Nice and Easy With These Business and Leisure WordPress Themes

Good food and exotic travel destinations – the stuff that we plan for and dream about. Trying out new dining places and taking on new travel adventures will always be a favorite activity to do after work or during vacations. The good news is your restaurant or your boutique hotel need not be so obscure anymore with the help of the internet. Creating your own website not only to advertise your business but also to process business transactions has never been more convenient. If you are in the food or travel industry, check out these awesome WordPress themes to showcase your gourmet creations or your luxurious travel and tour packages:

Tour Package – WordPress Travel/Tour Theme

Tour Package Premium WordPress Theme is a clean and organized premium theme especially designed for those in the travel industry. This theme is equipped with a custom package post type that allows you to feature different travel and tour packages your customers can easily browse and choose from. This theme also comes with a booking form (Contact form 7 required) and a package filtering system to help customers find packages by location, price, available dates, etc. Tour Package also includes Page Builder, Layer Slider, Drag and Drop manager, WPML Support, WooCommerce support and many other features. It includes several page templates like gallery, sitemap, portfolio, pricing, etc. It is responsive, retina ready, and SEO optimized as well.

Iron Bull Restaurant WordPress Theme

Show off your gastronomic delights and mouth watering dishes with Iron Bull Premium WordPress Theme – a responsive WordPress restaurant theme that will surely make your visitors hungry for more. This bold and modern theme is the perfect theme to showcase your signature dishes and unique cuisine to stand out from the rest. You can customize this interactive theme anyway you like or choose from two predefined schemes (Sunfire or Victory Blue) to get started right away. Features included are: google maps, a sticky navigation with scrollspy, menus that have prices and calorie counts, food menu treatment, page templates (careers, polaroid inspired image gallery), and so much more. This premium WordPress theme is also available in HTML version.

Royal Gold WordPress Theme

Give your visitors that luxurious experience on your website with Royal Gold WordPress Theme – a unique WordPress theme especially designed for luxury hotels, exclusive resorts, posh restaurants, and spa/beauty centers. This premium theme features the easyReservations plugin, Contact Form 7, and Responsive Lightbox plugin to give your clientele the comfort and convenience of booking or making an online reservation with you. This mobile first premium theme is capable of optimizing bandwidth for smaller screens. This theme also features the 360º Panoramic viewer plugin which is quite useful for showcasing a panoramic view of rooms and accommodations.

Savory Responsive WordPress Theme

Savory Premium WordPress Theme is a clean, responsive WordPress theme for restaurants, diners, bars, pizzerias, coffee shops, etc. This no-frills theme comes in three skin types (Modern, Rustic, Classic), 4 custom widgets, a shortcode generator, a Retail Menu Cards plugin, all bundled in a simple, straightforward designed theme. You also get everything you need like: menu, contact information, map, opening hours, daily specials and other design elements necessary in setting up your restaurant’s online home.

Sweet Cake Responsive WordPress Theme

Sweet Cake Premium WordPress Theme is a one page Responsive HTML5 CSS3 Theme for WordPress perfect for your business. The graphic is very sweet and creative – ideal for bakeries, ice cream shops, restaurants and cake designers but if you want you can change the colors to adapt the theme for all activities. In the package you will also find sweet icons in vector format. The theme has been designed using the 1200 px grid system with 12 columns.

Soho Hotel Responsive Booking WP Theme

Soho Hotel Premium WordPress Theme is an organized and easy to navigate WordPress theme designed for hotels, hostels, service apartments and any other kind of accommodation which requires a booking system. This theme includes 4 preset and ready to use colour schemes that you can choose from or you can also choose to create your own colour palette using the colour picker in the theme options panel. This premium theme also includes a fully functional booking system and room availability plugin allowing visitors to conveniently book and make reservations without the hassle of overlapped or double booking. This fully responsive and translation ready premium theme currently supports PayPal.

Creative WordPress Themes September 2013

The latest crop of new WordPress themes that are coming out are all inspiring and filled with features and functions all wrapped in pretty packages. Here are the latest WordPress themes to whet your creative juices:

Gridstack Responsive Agency Theme

GridStack Premium WordPress Theme is a unique and beautiful easy to use portfolio theme for agencies, artists, graphic designers, and freelancers. The theme’s extra wide and parallax-style media complemented by the clean and modern title rotator make it a perfect solution for showcasing photos, illustrations, videos and audio. It is responsive and automatically resizes to accommodate a variety of devices – computers, tablets and mobile phones.
It is also Ajax-enabled, allows you to display your brand logo on screen, and is SEO optimized, ensuring a consistent user experience while maintaining best practice SEO standards.

Big Gallery Photography/Portfolio WP Theme

BIG Gallery Premium WordPress Fullscreen Photography Portfolio Theme is an impressive way to showcase your photos on a grand scale made possible with the creative use of CSS3 and Javascript. Fullscreen WordPress themes are tricky especially when showcasing photographs that highlight the photographer’s composition intent. Some themes make photos look cut or stretched and lose their original intent. You have 4 full screen slideshows to choose from where you can fill the screen with the whole image, or automatically adjust images to prevent them from being cut. You have the option to change the slideshow type for every page and even play music or turn it off if you prefer.

Jarvis One Page Parallax WP Theme

Jarvis Premium WordPress Theme is a one page parallax WordPress theme for corporate, agency, nonprofit, freelancer or general business that includes features such as: MailChimp subscription support, 12 homepage variations, stunning parallax effect sections, Premium Revolution slider, background video support, ultra-responsive (including sliders), 6 navigation styles, advanced styling customization features with tons of customizable backgrounds for each section (unlimited colors, images, built-in patterns), ajax contact forms, Font Awesome icons, unlimited skins, awesome extensive theme documentation and help support, and other functions and features.

Craft Responsive and Retina-ready WP Theme

Craft Premium WordPress Theme is a clean and modern theme designed for creative agencies, design professionals, graphic designers, and freelancers dabbling into creative design. This retina-ready flat designed theme built with HTML5 and CSS3 includes many modern features such as graphically intuitive shortcodes, ultra high resolution graphics, advanced theme options panel, mobile ready sliders (FlexSlider 2), classic and masonry blog styles, paginated/ajax portfolio pages, and several page templates applicable to other business or web applications.

Storyline Board WP Theme

Discover Storyline Board Premium WordPress Theme – a different, creative, innovative and user friendly theme to present your portfolio, blog, online magazine, personal site or anything you may think of in a not so typical fashion. From innovative post styles (circle, square, image, text, sidebars,etc.) to unique design elements that will make your website truly stand out. This trendy and progressive product is a perfect vehicle to display your creative work/portfolio/photography gallery and amaze your visitors with an unusual new generation blog. This premium theme comes in three styles: colorful, glass, and facebook tabbed version.

Frame Photography WP Theme

Frame Premium WordPress Theme is a photographer’s virtual playground chock-full of features and options for portfolio and image gallery presentations. This premium theme HTML5 & CSS3 valid, responsive, retina-ready, comes in dark and light skin versions, has a powerful admin panel, includes a full screen, grid, and masonry style gallery/portfolio page, a working Ajax contact form, easy color management options, tons of options, and extended documentation to get your photography site up in no time.

Content Auditing – Is Your Content Up To Par?

“High quality content”, “Content is king.” – we often hear these phrases and although we know that content matters a lot, especially to Google, how many of us pay particular attention to what we post online? If you’ve been publishing large volumes of content on your website for how many years, have you ever taken the time to assess the quality of the content you have published? Have you ever conducted a content inventory, or better yet, a content audit on everything that appears on your website? Do you think managing your content will impact your traffic and conversion efforts or is its effect purely cosmetic?

A content inventory is the process and the result of cataloging the entire contents of a website. An allied practice—a content audit—is the process of evaluating that content.(source: Wikipedia)

WHY: Reasons for Conducting Content Audit

There are many reasons why you should consider conducting a content audit on your website especially for legacy content. You could use the collected data to evaluate specific functions and features of your website and its contents and optimize it to its fullest potential. Here are some reasons for conducting a content audit on your website(s):

  • Review your site’s architecture, structure, and navigational systems to make it more efficient and user friendly
  • Redesign, reconstruct, or renovate your website to make it more current or more responsive to the demographics of your current users. Consider the mobile market.
  • Migrate content to-from another site(s), from static pages to content management system (CMS)
  • Manage content quality, the amount of content, relevance, its layout presentation and design
  • Identify orphaned pages, content bloat, redundant pages that do not meet Google’s algorithm standards
  • Gather and analyze statistics as to user behaviour and interactivity on your website
  • Determine and identify popular and unpopular pages that get the most or the least visits – recognize effective content
  • Identify keywords and maximize organic search terms that drive traffic to your website

“Content audits are critical to understanding and evaluating the performance of your content against business goals, user needs, editorial standards, and performance factors such as search engine optimization and content use or web analytics. They bring value to your website project and on-going maintenance tasks by allowing you to carefully catalog and analyze your content structures, patterns, and consistency. Content audits tailored to your organization’?s content goals will reveal the highest quantity of specific opportunities for content improvement”.(source: content-insight.com)

HOW: Content Audit Strategy

Conducting a full-blown Content Audit especially on content heavy websites should be strategic and well-planned because it can be tedious and overwhelming. Strategy is key. Tactics can be modified and adapted. Some companies even choose to “throw out content” and start fresh. You can choose to conduct your content audit according to your needs and specifications in several ways:

  • Full Content Audit – Complete and comprehensive list of every content including all pages and all assets (downloadable or attached files etc.)
  • Partial Content Audit – Top hierarchy and subcategories or subset list
  • Content Sampling – Examine representative samples of content

WHO: Content Auditors:

  • Website designers and managers
  • Information architects and taxonomists
  • Content managers and developers
  • Content strategists and marketers
  • SEO managers

WHAT: Important Content Audit Items

  • Identify and document content volume and types
  • Identify and document the current content structure
  • Assess whether the content is being used
  • Document inconsistent content presentation

TO DO: Simple Content Audit Action Plan Sample

Conduct a Content Inventory

Create a content inventory spreadsheet and catalog. It may or may not include the following items based on your specs or based on the order of the most significant parts of your website:

  • ID, numbering or index
  • Page Title
  • Page Name
  • Page Type (homepage, navigation, ecommerce, blog, etc.)
  • URL
  • Level in the site (hierarchy)
  • Content type (multimedia, image, video, doc, pdf, HTML)
  • Owner/maintainer/author (content rights)
  • Comments
  • Character count or content size
  • Topics, tags, category, keywords, meta data
  • Date created
  • Last updated
  • Related files
  • Broken links (linking practices)
  • Duplicate content
  • Short Description or Notes
  • Alt tags on multimedia (images, video, audio, etc.)
  • PageViews
  • Unique Visitors
  • Bounce Rate
  • Page Authority

Track your content on the Internet, social networking sites, and contributions posted on other websites

Monitor the quality of your content as pertaining to topic, tone, consistency or compliance with your branding or marketing strategies

Assess and evaluate your content: keep, fix, improve, update, redirect, archive, remove, delete or trash

Use content analysis tools to get the job done if necessary (Excel, Content Analysis Tool, etc.)

Make an offline copy

If the job is too daunting, hire a Content Auditing Services Firm or a Content Audit Professional

The initial stages of the whole process can be time consuming and overwhelming but once you have a system in place that’s current and updated, you will be able to glean insight from all the information you’ve gathered and steer your website towards a richer, exceptional, more substantial, Google algorithm friendly content that will keep visitors coming back for more.

eCommerce 3.0 – How to Structure Your Basic Ecommerce Store and Make it Work

The face of eCommerce is slowly changing as more and more people look to the internet not only for information but for physical goods as well. The convenience of being able to shop from the comforts of your own home or wherever you are is luring more and more consumers to buying online. Here are a few pointers Ezra Firestone shares about setting up an eCommerce store that works.

According to Ezra, in an interview by James Schramko, Ezra stated that,

“… one of the big things about eCommerce- what I call eCommerce 3.0 – what’s changing about eCommerce right now is the day and age of the store, of the faceless eCommerce store is dying. The eCommerce that just puts up products and list manufacture descriptions is dying. What’s working now is adding value to your market, writing your product descriptions, ordering your products that are selling best and shooting videos about them, creating buyer’s guides like keep bundling products together that people want, figuring out ways that you can serve your community and creating a face and a brand and owning the race course within your eCommerce store.”

A. Basic structure of an eCommerce store:

Home, section product detail (most important) blog/content, checkout, PPC landing pages, more info, social profiles

SEO structure

  • Home page – 3 main KWs + modifiers (descriptor words). Ex. modifiers = colors, type of material
  • Top 75+ modifiers = section keywords. Section has products under it
  • Next 500 keywords that can be productized = products
  • Google product listing ads are great for ecommerce
  • Remaining relevant KWs = blog posts
  • 700 words per sections – modifiers written in (unique sections + descriptions)
  • Weekly blogging = about product, other keywords, EdC, each post has deep link + picture
  • Obvious on page – reviews, social buttons, etc
  • Internal link structure
  • Don’t over optimize
  • Author of the store – find some way to create a relationship with your customers

SEO Title Tags for ecommerce stores

  • “Vintage Costume Jewelry”
  • Description: KW, Phone #, Sentence, Modifiers
  • Get rid of big link boxes in the footer

Every search has a unique set of channels

  • Users prefer to consume media in different formats (video, audio, text, etc.) The goal: occupy as all positions as much as possible
  • Channel to occupy
    • SEO, PPC, Comparison Engine, email, social media
    • Image for each product – make sure if you have ownership of images, watermark them
    • Video for each section pages + home page
    • PPC ads (image ads + text ads, retargeting etc.)
    • Amazon listing for all products
    • Google search results: above the fold = ads, shopping, 1 or 2 organic results
    • Blog/ed content

B. Three Things to Track

  • Goal Flow: Product Page – Shopping Cart – CheckOut Page – Product Sale
  • Events: Product Options – Messages – Button Clicks, Errors (most important)
  • Site Search: monitor how the big stores like Amazon do it

C. Check Your Pages for These Items

  • Header : Search, Contact, Security, More Info, Cart, Chat/Live Help, Opt in, Offer (ex. Zappos header)
  • Favicon, Social links, Video, FAQ, Video Customer Service
  • Testimonials (random display), Bestsellers
  • Footer: Trust Seal, Search, Opt in

    • Homepage : Main rotator or slider with 3 images, tabbed featured products

  • Section Page: Items on sale – show percentage saved, Images open in lightbox for quick viewing, Featured item or deal should be on top of the page
  • Product Pages: Get rid of left navigation, Tabs on the left, Display social buttons above the fold, Cross sell recommended items, Guarantee, Trust, Shipping, Videos, Multiple Images, Recently Viewed, Put features/benefits under Add to Cart
  • Checkout Page 1: Make it look as nice as the Product Page, Shipping Calculator, Proceed button at top and bottom, Image, Product, Guarantees
  • Checkout Page 2: Multiple Payment Options

D. Boost Your Conversions With the Following:

  • Create FAQ on Shipping
  • Follow-up script on cart abandonments by email. Offer a discount
  • Use in-page analytics to optimize Section pages. Put products clicked the most on top of the page
  • Thank you video
  • Post purchase survey
  • Follow up with review request

If you are currently running an eCommerce website you can use the information above to evaluate how your site is doing. If you are planning to put up one for the first time, use them as your guide to jumpstart your business in the right direction.

35 Different Educational Website Designs for Inspiration

Educational Institutions and Universities need attractive websites to attract new students and serve exceeding students. Educational websites have lot of information to show, they need to provide details of admissions, syllabus, results, information of a student. So these types of websites need good designers to be worked on as UI is very important to make it reader friendly.

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