Matt Cutts on Upcoming Penguin and Panda Updates for 2013

We’ve been writing a lot about Google Panda and how it penalizes websites that are basically content farms – sites that contain low quality, thin, duplicate content that have no added value to users. A follow up to the Google Panda algorithm is the Penguin update which rolled out in February 2012. What’s Penguin all about?

Penguin is an over-optimization penalty targeting websites that practice keyword stuffing, web spam, reverse cloaking, backlinks, and unnatural inbound links coming from paid or sponsored text links (using exact anchor text), comment spam, and syndicated article marketing link tactics. Google has changed the way they have been evaluating links and as a result, sites that were guilty of over-optimization got slapped. This means that you might experience a drop in your search engine rank and a drop in traffic sent by Google to your website.

There are 2 types of penalties that can happen to you:

If you experience small drops in your traffic or ranking, this equates to links being discounted. You can:

  • identify and check your link profile using your Google Webmaster’s account.
  • check, identify, and clean up bad links: blog links, forum links, article links, paid links, partner links, scraper links, natural links, unnatural links and every other type of link that your site may have and fix keyword stuffing if applicable
  • build new links or get more high quality and relevant links using related yet varied anchor text
  • build new high quality links with the same anchor text you were penalized for
  • purge your site of suspected low quality links
  • review advertisement placement or affiliate/sponsored/purchased links

If you experience big drops in your traffic or ranking, this equates to penalties and often manual action. You can:

  • Remove the site-wide low quality links. Check your anchor text variation (most have the same keyword 50% of the time).
  • If you’ve received and unnatural link warning from Google, use the link disavow tool to aid you in the removal of any offending links
  • Make a reconsideration request admitting the offense or violation, describing the steps taken to correct or fix the problem, and promising not to repeat the violation again.
  • Provide Feedback if you think your site should not be affected.

Matt Cutts, Google’s Distinguished Engineer and head of spam, recently hinted during the SMX West (Search Marketing Expo) 2013 Conference that Google Penguin and Panda updates can be expected within 2013. He revealed that his search quality team was working on a major Penguin algorithm update that will be one of the more talked about and more significant algorithm updates this year while a Panda update was set to be released around March 18th. Cutts also reveals that the Panda algorithm will be deployed and more and more integrated into their regular algorithm updates (Panda Everflux). According to Matt Cutts, content and user experience are his recommended top priorities. Knowing all these, SEO professionals, webmasters, and website owners, need to be prepared for the next roller coaster ride of rankings and ratings their websites will go through. Meanwhile, you can follow the steps enumerated above or look up our previous article on how to Panda proof your website.

5 Great WordPress Redirect Plugins

Orphan, dead, or broken pages affect user experience on any site. This can be very annoying and frustrating and will cause users to leave your website and go to the next search result. Take the time to conduct a site maintenance audit and install any one of these useful redirect plugins to manage and keep your site error free.

Redirection Plugin

Redirection is a WordPress plugin to manage 301 redirections, keep track of 404 errors, and generally tidy up any loose ends your site may have. This is particularly useful if you are migrating pages from an old website, or are changing the directory of your WordPress installation. Some features include: Supports both WordPress-based and Apache-based redirections, captures a log of 404 errors and allows you to easily map these to 301 redirects, RSS feed for 404 errors, custom ‘pass-through’ redirections allowing you to pass a URL through to another page, file, or website, full logs for all redirected URLs, create redirections based upon a URL, browser, referring site, or login status, and automatically add a 301 redirection when a post’s URL changes.

Permalink Redirect Plugin by Yoast

This permalink redirect plugin fixes all sorts of weird addons to your URL’s by automatically 301 redirecting to the permalink for that post, page, category or tag page. Note: this plugin can create issues when other plugins that query variables. It has since then been succeeded by WordPress SEO also by Joost de Valk, and is considered one of the most complete WordPress SEO plugin that exists today for WordPress.org users.

Quick Page/Post Redirect Plugin

This plugin redirects Pages/Posts to another page/post or external URL. This plugin adds adds an option box to the edit section where you can specify the redirect location and type of redirect that you want, temporary, permanent, or meta. You can redirect without needing to create a Page or Post. This is very useful for sites that were converted to WordPress and have old links that create 404 errors. This option does not allow: open in a new window or nofollow functions. Redirect location can be to another WordPress page/post or any other website with an external URL.

Permalink Finder Plugin

The Permalink Finder Plugin detects when WordPress cannot find a permalink. Before it generates the 404 error the plugin tries to locate any posts with similar words. It does this by searching through the database trying to find any of the word values from the bad link. It takes the best match and then, rather than issuing a 404 error, it sends back a redirect to the correct page. Users will see the page that they are looking for, and search engine spiders will see the 301 redirect and update their databases so that the page appears correctly in searches.

Simple 301 Redirects

Simple 301 Redirects provides an easy method of redirecting requests to another page on your site or elsewhere on the web. This plugin is especially handy when you migrate a site to WordPress and can’t preserve your URL structure. By setting up 301 redirects from your old pages to your new pages, any incoming links will be seamlessly passed along, and their pagerank will be passed along with them.

Don’t forget to always check plugins for compatibility with your current WordPress version before installing them.

ThemeGrade Gets A Facelift

ThemeGrade loyal subscribers will be delighted to hear the great news about their favorite review site. This great WordPress resource that started in 2009 just went through a design overhaul and what was already a great website has now become even better. In our previous article about ThemeGrade, we touched on the unique services this website offers the WordPress community. The information and reviews of different WordPress themes and WordPress providers have helped guide hundreds if not thousands of WordPress buyers and users in making informed WordPress purchase decisions saving them time and money in the process.

What’s great about the upgraded and updated ThemeGrade?

Overall Design

ThemeGrade has switched from a dark theme design and opted for a more minimalist, white spaced design making it easier for users to find reviews of different WordPress Providers and WordPress Themes. Below are some of the design improvements implemented in ThemeGrade’s new look:

  • Clean and Minimalist Design
  • Simple, Easy, and User-Friendly Navigation
  • Streamlined, Organized, and Easy to Access Information
  • Easy to See Ratings
  • Improved Readability

Grading System

ThemeGrade provides an easy to understand grading system for both WordPress Themes and WordPress providers. WordPress themes are graded in 2 categories and are awarded a Bronze, Silver, or Gold award based on the combined score of both tests:

General Test – these tests focus more on coding and W3C compliance(HTML & CSS), browser compatibility, support from designer, post area tests, nested/threaded comments, sidebar link hierarchy, and other special effects.

SEO Test – these tests give you an idea how well a theme has been optimized for search engines. Tests are done for off-page and on-page optimization. Review scope includes coding and W3C compliance for SEO. SEO testing for home page heading, post and page heading, post and page title tag, and content code position.

WordPress Providers, on the other hand, are graded and are awarded Gold, Silver, or Bronze Awards based on the following:

Functionality and Usability – these tests focus more on the user’s experience regarding features of themes offered by the WordPress provider usually targeting usability, ease of use, and seamless integration to a theme design.

Graphic Design – these tests focus on the overall look and design of themes offered by the WordPress provider. Page design on header image, color, contrast, font and readability, and element placement are all taken into consideration in the review.

Coding – the General Test and SEO Test are also applied to the themes offered by the WordPress Provider. Test results are then added and averaged to arrive at an overall coding score of the theme provider.

Overall Best Score – The overall score of each developer is based on the sum of the providers’ score in each category. Theme providers with the highest overall score will be rated as the TOP WordPress Theme providers.

Search Functionality

ThemeGrade has made searching for WordPress reviews and ratings so much easier. These search filters are simple, easy to use and are categorized as follows:

Efficient Search Filters are grouped according to:

  • Theme Price
  • Theme Structure
  • Theme Category
  • Theme Ranking
  • Tags

ThemeGrade’s current facelift removes all the unnecessary clutter and information overload that distract from the more important information contained in the reviews. Finding the information users need is now more pleasant and user-friendly. With all these improvements implemented both on the design front and the functionality side, we give ThemeGrade an overall score of A+.

Check out the new look of ThemeGrade.

WordPress Themes 2013: The Must-Have List

WordPress Themes are here to stay. Throughout the years, we’ve seen many different design styles and trends – some good, some not so good. With WordPress powering a colossal 1/5 of the entire Internet, WordPress Themes have become big business with many individual theme shops and developers pulling in millions every year.

Any way you slice it, WordPress is here to stay, and for that reason so are the free and premium themes we’ve all come to know and love. If you have spent any amount of time searching for the top WordPress Themes, you’ll notice that several names continue to appear at or close to the top of the list. Elegant Themes, Themeforest, and StudioPress to name some of the more popular ones.

In this article, we’d like to introduce you to some very creative and compelling WordPress Themes of 2013. Each and every one of these themes was released in 2013 so you can rest assured these are among the latest and greatest that WordPress has to offer.

Stay in the know with our list of the top overall WordPress Themes as well. Updated at least once per month, this article covers the best WordPress Themes in all the different categories including responsive, portfolio, magazine, business, and E-commerce just to name a few.

For the time being, here are a few of our absolute FAVORITE WordPress Themes for 2013.

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Reinventing Traditional Media

Traditional Media is dead, Long Live New Media! Well, not entirely so. In fact, the “marriage” of both could result in a more powerful tool to reaching a specific target market IF Traditional Media “reinvents” itself.

Young and adventurous entpreneurs capitalizing on technological skill and savvy have been at the forefront of the digital landscape taking up virtual territories and planting their stakes wherever they set their feet on. Many of them started out as “newbies” but are now the digital brands to beat and conquer. They have upstaged the traditional name brands and have become household names all around the globe. Who does not know Facebook, Twitter, or Tumblr? But the traditional big brands aren’t to be dismissed just yet. They might have a little bit of catching up to do but they can still capitalize on the years they have invested in establishing their brands and their name. The good thing that these brands have going for them is the hard-earned trust together with the existing essential structure and framework needed to service their traditional market which can be restructured to adapt to the needs of consumers in this digital age.

The challenge of traditional media is to bridge the great divide between the physical and the digital realm and rethink the way they reach their audiences. The challenge of new media, on the other hand, is to offer more than just content to their users by offering something more substantial, something tangible. In short, physical products or stuff consumers want or need are part of a strategy to retain their audience and increase their reach even more. Yes, “Content is king” but in the marketplace, the “Consumer is king”.

For both traditional and new media, addressing the needs of today’s consumer, evolving as it is because of technology and the way networking has changed the way we relate to each other, is the way to go. What needs should be addressed? For today’s consumer, it is all about Content, Community, and Commerce. New media that is focused on content alone will find it challenging to sustain its audience especially if the same content is readily available elsewhere. Traditional media needs to understand the psyche of the tech savvy consumer and find new ways to encourage customer loyalty from these click-happy butterfly-esque customers. For both media types, it’s about addressing that basic need, the content or information that led them to your website in the first place. Next is connection or community. And finally, delivering this need into the hands of the consumer – the exchange of goods or Commerce.

Businesses who take advantage of today’s digital technologies like audio/visual tools, social networking channels, video streaming, mobile-enablement, and eCommerce empowered facilities, integrating them with all the best known methods in traditional media will stand a greater chance of surviving in today’s digital market.

WordPress Theme Support – The Awful or Awesome Truth

So you’ve finally uploaded your shiny new premium WordPress theme but it looks nothing like the theme you loved so much in the demo and now you’re wondering if you just wasted your money on a lemon. You fiddle and you tweak but the errors just keep piling up. Not all premium WordPress themes include free support so it can be a bit perplexing especially if you are setting up a website for a client. Frustrating, is a mild word. Where do you go and what do you do?

Here are some of things to look for, support-wise, before, during, and after purchasing a premium WordPress theme. Some theme providers have all of them while some don’t so use your own discretion and judgment before you make your final decision and click that “Confirm purchase” button.

Documentation (Theme or Plugin guides – online or offline)

Check if the theme includes extensive and detailed documentation and a troubleshooting guide if available. Find out whether installation and setup guides are available online and offline as access to these guides serve as your reference documents as you setup your WordPress theme.

XML file or demo content

Most of the time we get attracted to a particular theme because of the demo. The demo gives us an idea on what is possible for our own individual projects. Unfortunately, recreating the same demo can be challenging if the elements used in the demo are not included. Some authors do not include the demo file but there is a growing trend among a lot of authors where they include the XML file or demo content as a bonus.

Photoshop files (layered)

Trying to recreate the WordPress theme in the demo can be much easier if the author includes all the allowable files used. Photoshop files make it easier for you to duplicate or customize the theme’s design elements without having to start from scratch.

Detailed tutorials (video or text)

Text based tutorials are great but video tutorials are best because the author can demonstrate and guide you on exactly what to do when setting up or modifying your WordPress theme. Video tutorials save you a lot of time, and, mistakes are reduced because of misinterpretation. Simply pause and play when you need to go back to a certain instruction.

Screenshots

In the absence of video tutorials, screenshots are also great because they serve as visual guides to help you install and get your WordPress theme up and running. Visuals are always effective as it gives you a clear picture of what you are supposed to do. You can always go back and refer to these screenshots if you get lost along the way.

Basic support services for installation, setup, guidance, bug fixing and general support for basic WordPress issues and concerns

For non-WordPress savvy users, authors and developers provide basic WordPress theme setup and installation. The extent of this service varies from author to author although generally this service includes simple adjustments and tweaks that do not fall under their customization services.

Support or Community Forum

WordPress authors and developers who have been around long enough in the business are most likely to have a dedicated support forum or community support group to help each other out. Access is generally limited to members or customers who have purchased themes sold by these authors. Make sure to register in these forums and be active in the community to learn hacks, tips and tricks that don’t normally come with the documentation and tutorials.

Help desk, live chat, or available hours for technical support

Some WordPress authors or theme providers might even have the legroom to provide a dedicated support system which includes a help desk or ticket based support system, live chat, and dedicated technical support crew. Be sure to note the time or hours support is available as some of these teams live in different time zones.

Update and Upgrade Support

WordPress updates its software from time to time and problems arise when the WordPress theme you purchased is no longer compatible with these updates. Same thing goes with plugins and other elements like short codes, etc. Make sure that your WordPress theme author or developer has provision for updates and upgrades that will affect the theme and if there are any additional charges related to it.

Author/Developer Contact info

Find out and store the author or developer’s contact information online and offline. Request for an email address, a business phone number, or any other means to get in touch with the author if he does not have a dedicated support forum. Leaving comments on the WordPress theme’s product preview page does not guarantee your concerns will be attended to in real time.

Finding the perfect WordPress theme that matches your dream website is more than just appearances. Make sure you know what you are getting when you pay for that pretty theme you’ve been eyeing. It pays to know what’s in the fine print…or what’s not in it.

Voyage: Travel WordPress Theme 2013

We all love an adventure. Who doesn’t dream of traveling or going on that dream vacation? According to the Global Online Travel Report for 2012, some of the key findings and statistics featured in their report listed below are:

  • The trend of booking trips online is expected to grow further in 2012, especially in emerging markets such as China, India and Brazil.
  • In 2012, the “Online Travel Segment” is forecast to represent almost a third of the total global travel market value.
  • Online travel sales in the US are forecasted to increase by more than +10% in 2012 compared to 2011.
  • The UK is projected to remain the largest share of Europe’s online travel market in 2013, followed by Germany and France.
  • Gross bookings on the Asia Pacific online leisure/ unmanaged business travel market are expected to increase by more than +30% in 2012 compared to 2010.

Meanwhile, according to US Travel.org,

“Activities with the greatest level of interest among U.S. adults are, in order, visiting friends and relatives, sightseeing, beaches/waterfronts, visiting zoos/aquariums/science museums, national parks, visiting a state park, going on a cruise, theme parks, visiting a city and visiting a mountain area. Interest in the engaging in the activities varies by generation, household income, gender and most other demographic characteristics of leisure travelers.”

Based on these statistics and findings, barring local and international security issues and safety, people WILL travel. Perhaps it is also safe to say that the travel industry, at present, is definitely a viable industry. It may be also safe to say that the internet has contributed a great part to making travel reachable and accessible to a lot of people all around the globe. Access to online airline e-ticketing, booking and reservations, destination packages, hotel reviews and ratings have made people bolder in making travel decisions. Even if only a fraction of the 7 billion world population have the means to travel, travel agencies have not fully saturated this market. So, if you are considering putting up your own online travel agency, this is great news. The next step is to setup your own website and what better way to do it than through WordPress and with a theme that’s specifically tailored for travel agencies.

Voyage Travel WordPress Theme is a gorgeous feature packed premium WordPress theme built for this specific niche. The responsive theme’s highlights include an extremely powerful search and filter option that clients can use to find the travel package of their choice. The theme also includes lots of pages for showcasing a variety of holidays, special prices and latest promos, packages according to destinations, and a whole lot more. It also comes bundled with a Blog and Contact Page and tons of shortcodes you can use to customize or tweak the theme according to your needs. A lot of these powerful functionalities are based on one of Themefuse’s best and most complex theme, Homequest. Another great thing about Voyage is that you can actually play with it for 14 days, using Themefuse’s test labs feature, before you decide to purchase.

Features:

  • Responsive
  • One click auto install
  • Best for a travel agency website
  • Powerful search and filter options
  • Dynamic Sidebar Widget Creation
  • jQuery Image / Video Light box

Voyage Premium WordPress Theme includes video tutorials, theme documentation, and access to an AfterCare Forum for theme issues, questions, and support.

Voyage: $49 | Demo & Download

20 Combat Photography Examples which will Blow your Mind

The word combat stands for fight against or Oppose in battle, Combat photography carries the real mood, its not a real planned Photography. Its nothing but capturing the stunning live moments of soldiers during live action. Here I have collected 20 Combat photography examples, Enjoy…..

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17 Awesome Adobe air apps for designers

One fine day I was trying to fill in an important official form online on my Mozilla Firefox’s browser. After spending about half an hour I reached the last few questions of the form. One question there asked me to click a checkbox to answer but I could see no checkbox on the screen. After wasting a lot of time reading the instructions and every possible detail over and over again I asked for advice from my friends. One person told me that I should try to refill the form on Internet Explorer. I tried it and now the checkbox appeared and I successfully completed and submitted the form online.

The problem just described occurred because the form was designed to work especially for Internet Explorer. You see, designing an application for all systems is tedious as one has to tweak the runtime code again and again to make it compatible to work with different systems. Here is where Adobe AIR jumps in. If an internet application is designed using Adobe AIR then it will automatically work for all systems and browsers.

Technically speaking:

“Adobe AIR is a cross-operating system runtime that lets developers combine HTML, JavaScript, Adobe Flash and Flex technologies, and Action Script to deploy rich Internet applications (RIAs) on a broad range of devices including desktop computers, netbooks, tablets, smartphones, and TVs. AIR allows developers to use familiar tools such as Adobe Dreamweaver®, Flash Builder®, Flash Catalyst®, Flash Professional, or any text editor to build their applications and easily deliver a single application installer that works across operating systems.” – Adobe’s website.

Adobe AIR has a wide array of apps that can help designers design better applications. Below I have selected 17 of them.

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