Tools to Help You Manage Multiple WordPress Sites

Owning more than one website is not uncommon. But how do you keep track of which ones to update and which ones to archive? What about plugin updates, backups, multi language sites, multiple locations, multiple passwords, platform or software updates? Managing multiple websites can be challenging especially if you are a WordPress professional handling several clients. Below are some of the tools you can use to manage multiple WordPress sites:

ManageWP – Manage multiple WordPress sites from a single dashboard.

  • run updates
  • backups
  • update plugins
  • optimize databases
  • run security tests
  • manage analytics
  • manage comments
  • manage SEO
  • update themes

WP Remote – Manage multiple WP sites (free and Premium versions)

  • Monitor unlimited sites for free (free)
  • Easily update WordPress Core, plugins & themes with one click (free)
  • Download a snapshot of your site (free)
  • Automatic backups to our servers, your own S3 or Dropbox (premium)
  • Automatic Plugin, Theme and Core updates (premium)
  • Daily notification emails of all available updates (premium)
  • Keep a record of site activity (premium)
  • Manage and install Plugins and Themes right from within WP Remote (premium)

WP Site Stack – create Multiple WordPress Sites from one Installation of WordPress. For people that have more than one WordPress site or for consultants that host WordPress sites for their clients. (multi sites)

  • Use one installation of WordPress to install as many sites as you’d like
  • Use the same Plugin and Theme installation on all sites
  • Allows multiple multi sites.
  • Quick & easy backups | Quick & easy updates (updating one/updates all)
  • One database (never worry about database limits)
  • Installs on virtually any hosting account (no VPS required)

qTranslate – For multilingual sites. This plugin makes creation of multilingual content as easy as working with a single language.

  • qTranslate Services – Professional human translation with two clicks
  • One-Click-Switching between the languages
  • Language customizations without changing the .mo files – Use Quick-Tags instead for easy localization
  • Multilingual dates out of the box – Translates dates and time for you
  • Comes several languages – English, German, Simplified Chinese etc.
  • qTranslate will download .mo files automatically for you
  • One language for each URL – No mixing of multilingual content (user and SEO friendly)

LastPass – Password management tool to help you create secure logins for your accounts. Supports multiple operating systems and browsers.

xMarkPro – contains full WordPress management, allowing you to easily manage all aspects of your blogs from the one centralized administration panel. This includes mass posting to multiple blogs, drip feeds, theme & plugin installation, auto-upgrading, categories, blogroll links, widgets, users, and much more.

  • Mass Post to Blogs
  • Post Repository
  • Plugin & Theme Repository
  • Manage blogrolls, categories, users, widgets, posts, pages
  • SpinTax Integration & Thesaurus
  • Drip Feeds
  • Media Manager
  • Link Tracker
  • Authority Links

Running Out of Content? Content Curation Might Be Your Answer

Have you ever gone down a supermarket aisle and just labored at the thought of choosing which cereal box to choose from the dozens and dozens of flavors right before you? Or what about a candy store? A bag shop? A book store? Having so many choices can be pretty overwhelming.

Imagine the Internet is as wide and as deep as the Pacific Ocean – filled with letters, words, images, music, videos, games, information, spam, bacon, and everything else you can think of. All this content begging for you attention and yet you don’t know where to start, which to choose. So many choices. In the end, you end up with nothing. What if someone filtered out all the stuff irrelevant to you and presented you with the best of the content you are interested in and then served it to you on a silver platter? Convenient, don’t you think? This process of sorting through the vast majority of content on the web and presenting it in a meaningful way is called Content Curation. (Neil Patel, Kiss Metrics)

What is Content Curation?

Content curation is hand selecting content created by other sources and sharing them with your community. Best done when whoever is curating adds their own explanation for sharing, reaction or opinions.
– C.C. Chapman author of Amazing Things Will Happen and co-author of Content Rules.

According to Michael Kolowich of KnowledgeVision,

Content curation is a way to view the world through an expert’s eyes. A great curator selects from a great many sources, is clear on mission and scope, is consistent on selection criteria (“most thoughtful”, “most original”, “funniest”, “latest”), adds value with indexing and/or commentary, gives credit where credit is due, and shares generously with his/her sources.

“… Content curation also pulls from many sources. However, instead of automatically posting every piece of content pulled in there is a manual filtering and sorting process that takes place in order to select only the most valuable pieces of content for a given audience. Curation also involves adding helpful annotation that frames the information already provided from the original source in such a way as to add additional value and/or understanding.” – (source: Nathan Weller, ManageWP)

We know that the name of the game today is delivering high quality relevant content on a regular basis. Google demands this. Google rewards this. Unfortunately, the reality is, your content creativity well can sometimes run dry. And when that happens what do you do? Many websites turn to content curation. Is it a valid option?

At SXSW 2013, WordPress CEO Matt Mullenweg stated that content curation along with long form content would be one of the key areas of focus for his company in the future.

Of course there will always be detractors and those who will argue against it in favor of original content creation and this is normal. However, websites will benefit when content curation is layered with content creation – adding a different dimension and variety to the usual fare being dished out.

Curation tools, websites, and plugins are readily available and have made it simple and easy for anyone to curate content and distribute it within seconds. If you are interested in integrating content curation into your WordPress site, check out one of the more popular ones, Primal for WordPress to help you get started in the right direction in no time.

Update For Best Theme Coming Soon

Good news for all you Best-ies out there! We’ve heard you and we are coming up with an update to our Best Theme soon. We’ve added a lot of features and functionalities based on what we think will make the theme better integrating and incorporating many of your suggestions and input. We’d like to thank all those who have downloaded the theme as you have inspired us to push a little more. But wait there’s more!

Lots of exciting things are in the offing here in Blogex and we are working on many cool developments to serve you better. Don’t forget to bookmark our page, subscribe, or add us to your social networks to get the latest news on Blogex.

Great things up ahead!

Email Deliverability Tips from Richard Lindner

Email marketers are faced with both challenges and opportunities not open to your traditional direct mail or real life salespeople. Opportunities to penetrate a wider audience via email at a fraction of the cost of snail mail marketing or sales rep expenses make it a powerful marketing tool. One of the many challenges, however, is the effectivity of these email campaigns which are dependent on whether the email gets delivered, read, trashed or sent straight to the spam box.

Email marketing is directly marketing a commercial message to a group of people using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It usually involves using email to send ads, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness. Email marketing can be done to either cold lists or current customer database. (source: Wikipedia)

Email is not dead. It’s still very much alive and is still one of the most effective means of communications around. Hackers and spammers still think so that’s why they go through all the trouble of phishing, spamming, keylogging, etc. It’s been going on for years and they are still at it. It’s also why legitimate email marketers have to be strategic and creative in finding ways to reach their target market successfully.

Below are some useful insights shared by Richard Lindner during the Traffic and Conversion Summit 2013 held early this year.

  • Email is changing and evolving in 2013. Gmail priority inbox automatically filters subscriber’s emails. Marketers must stand out in the inbox and provide relevancy and value for their email subscribers. (- Margaret Farmakis)
  • Sanebox, otherinbox, boomerang and other inbox services – services that filter out “spam” and make sure that only the most important emails rise to the top and get rea. The rest are automatically filtered out
  • 36% of all emails are now read on a mobile device. Are your emails mobile ready?
  • What you’re NOT doing is giving you a bad reputation. Better reputation = more emails get delivered.

Factors that determine email reputation and how to improve on it:

  • Email service provider – ESPs are evaluated as senders based on the reputation of the Internet Protocol (IP) Addresses and domains of their clients. Senders on a shared IP are lumped together from a reputation standpoint. The reputation of the IP you’re using is determined by the email practices of everyone who uses it. Examples of popular ESPs are Aweber, iContact, Infusionsoft, etc.
  • Sending infrastructure
  • I.P. reputation
  • Domain Authority – the domain you’re emailing from. Having a blacklisted can lead to inability to deliver emails as well as lost Google index ratings
  • Mailing patterns – Volume and Frequency. How many and how often emails do you send can affect responses to your emails.
  • 3rd Party Reputation – Affiliates could hurt your reputation if they spam your affiliate link. Control this by not putting affiliate program on authority domain.
  • Engagement – Are your emails opened? read? replied to? starred? forwarded?

How can you improve your email reputation?

Check your “score” at Senderscore.org. Sender Score is a report used by ISPs to measure the credibility of an email sender on a 1 to 100 scale. Work on your credibility.

  • monitor your score
  • track complaints
  • identify the root cause of complaints
  • monitor your IP address and sending address for blacklistings
  • authenticate your emails
  • set expectations with new subscribers – frequency, volume, and subject of emails

WordPress Themes: Flat vs Skeuomorphism

First it was responsive, and then it was retina-ready, and now it’s all about flat design. – mainstream design trends that have been embraced and integrated into a lot of current WordPress theme designs. Not exactly a bad thing especially if you are being sensitive to the demands of the target market you are servicing. Flat design (as seen in Windows 8) is the current design flavor as opposed to the more traditional skeuomorphic designs (as seen in pre-iOS 7 graphics). It is not exactly a “new” design style but it has received a lot of attention lately especially because of Apple’s recent decision to go “flat” in the latest iteration of iOS. Let’s dive a little deeper.

Skeuomorphism Defined

Skeuomorph, , or skeuomorphism – n. (Pronunciation: /?skyo?o??môr?fiz?m/)
Skeuomorphism refers to a design principle in which design cues are taken from the physical world. This term is most frequently applied to user interfaces (UIs), where much of the design has traditionally aimed to recall the real world – such as the use of folder and files images for computer filing systems, or a letter symbol for email – probably to make computers feel more familiar to users. However, this approach is increasingly being criticized for its lack of ingenuity and its failure to pioneer designs that truly harness a computer’s superior capabilities, rather than forcing it to merely mimic the behavior of a physical object.

The term skeuomorphism is derived from the Greek words “skeuos,” which means vessel or tool, and “morphe,” which means “shape.”
(source: Techopedia.com)

Flat Design Defined

Flat design is a minimalistic design approach that emphasizes usability. It features clean, open space, crisp edges, bright colours and two-dimensional/flat illustrations. In flat design, ornamental elements are viewed as unnecessary clutter. If an aspect serves no functional purpose, it’s a distraction from user experience. This is the reason for the minimalistic nature of flat design. (source: creativebloq.com)

Flat design is a technique that uses simple effects – or lack thereof – to create a design scheme that does not include three-dimensional attributes. Effects such as drop shadows, bevels, embossing and gradients are not used in flat design projects.
Some call the look of flat design simple, although it can be quite complex. The look itself is simple, direct and user-friendly, making it an increasingly popular option for mobile user interfaces as well as trendy web design. (source: designmodo.com)

The Debate – Old Ornate vs. The New Cool

Many designers argue for or against either one of these design styles. It is an ongoing debate in design circles and the discussion has sometimes been heated and enlightening at the same time. Aside from the obvious difference in looks, visual designers have taken to flat design in response to technology. Not only is it quicker to design but also the smaller file sizes of these design elements allow for faster loading and a more efficient UI experience. As the web becomes more mature and more distinct in its visual language, the use of these flat design elements will become more instinctive and less dependent on graphics that imitate real life.

WordPress and Flat Design

WordPress designers have already been incorporating flat design into many of the WordPress themes that are coming out. Minimalist, clean, simple graphic elements are common in several of the newer theme releases. Excessive shadows, real world things, 3D effects, gradients are a few of the effects that have been greatly reduced and have given way to cleaner, simpler, colorful, light and modern elements.

Which one is better?

Some people like log cabins while others prefer IKEA-styled homes. We can’t say one is better than the other because it is a matter of personal preference. As far as designing WordPress themes for a specific market goes, one market will prefer the minimalist look while another will be wowed by a 3D, parallax powered, visually stimulating theme. Some are even drawn to crowded design. The choice belongs to the consumer. And the consumer will buy whatever matches his or her preferences and meets his or her goals and objectives. What may seem beautiful to one client can look disgusting and awful to another.

WordPress professionals who create WordPress themes and sell them in the marketplace are subject to the whims of of the consumer. No one can really predict which theme will be a smashing hit once it is released. However, delivering a product to the market that is consistent with one’s design sensibilities and high standards of quality will always find its target market match somewhere along the way.

Share your thoughts. We’d love to hear from you.

30 Different Content Slider Plug-ins for WordPress

When looking at websites, slideshows and carousels are the best way to present images and this is usually achieved using jQuery. To have jQuery slider galleries or other image presentation on your web page you have to code or download a jQuery slider plug-in and integrate it. Those sliders give effective looks and are very attractive to users.

Here you can see 30 Different content slider plug-in for WordPress. Hope these plug-ins help you…Enjoy!!!

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Lorem Ipsum Alternatives – Dummy Text You’ll Want To Read

Dummy placeholder text can be predictable and boring. The good news is that there are interesting and fun alternatives that can add spice to your demo themes and dummy content needy projects. Check out these Lorem Ipsum alternatives to fill up those empty spaces.

Not Lorem Ipsum

Not Lorem Ipsum is an ongoing project by one of 2nd Floor’s Directors, Chris Wharton, copywriter and web design industry professional for nearly 10 years together with Jude Wharton, 2nd Floor’s Copywriter and Business Director who came up with the name Not Lorem Ipsum. They have written sample text for over 40 industry sectors including accounting, advertising, education, food, consultancies, holidays and resorts, photography, web/graphic design, churches, startups, and so much more. Sample copy is written in British English.

Fillerati (choose an author)

Add a scholarly flair to your demos with Fillerati, a creation by MadScienceApp built with HTML5 and CSS2/CSS3, jQuery, and best viewed in browsers such as Chrome, Firefox, Safari or Opera. The source for the public domain filler text is provided by Project Gutenburg which includes extracts and excerpts from out-of-copyright books such as Around the World in 80 Days, The Wizard of Oz, Princess of Mars, Alice in Wonderland, The Scarlet Plague, Moby Dick, The War of the Worlds by authors L. Frank Baum, Edgar Rice Burroughs, Lewis Carroll, Jack London, Herman Melville, Jules Verne, and H.G. Wells.

Corporate Ipsum

Fill up those corporate pages with business sounding lingo that seemingly makes sense or maybe not. Corporate cliché and meaningless business jargon that will make your users think.

Chuck Norris Ipsum

Can’t get enough of those Chuck Norris jokes? Why not fill up your dummy placeholder text with loads of Chuck Norris facts? You can also mix it up with good old Lorem Ipsum copy just to break it up a bit and make it a bit more confusing, ehrm, interesting.

Picksum Ipsum

Not into Chuck Norris? How about some cool film heavyweights to fill your up those dead spaces? Bust those boring text fillers with some Eastwood, Freeman, Carrey, Caine famous quotable quotes from their most popular movies. Boredom begone.

Random Text

Random Text generator is every web dev’s friend when it comes to generating dummy text. It is a tool designers and developers can use to quickly grab dummy text in either Lorem Ipsum or Gibberish format. A number of features that make RandomText a little different from other Lorem Ipsum dummy text generators is that you can:

  • Grab HTML or just plain text – even save generated text as files: No need to waste time copying text and then more time marking it up in HTML manually, just hit View HTML Code and then Copy to Clipboard
  • Use the address bar to create a query: RandomText allows you to get at your text quicker by using the URL to construct a query.
  • Integrate into your CMS using our API: just use the RandomText API to return generated content in JSON format.

Blind Text Generator

For design control freaks, this useful tool provides Lorem Ipsum and a number of alternatives for any type of layout need. You can control the number of characters, words, and paragraphs you want plus you can set your font choice and preview how text will be displayed in your design.

Duck Island’s Greek Machine

Duck Island Greek Machine lets you pick from several languages to fit your website needs. Choose from: story telling styles like Dick and Jane, Fairy Tale and Hillbilly to other lifestyle, technical, business styles like Techno Babble, Marketing, Metropolitan & Pseudo German. You also get your good old Classic Latin.

HTML-Ipsum

If you are geek-speak certified then this dummy text generator will definitely appeal to you. You can copy everything already in HTML format including the kitchen sink. Check this one out.

What’s your favorite? Leave us a comment and let us know.

Tech WordPress Themes July 2013

Technology has one of the fastest turnovers in terms of design and features. If you are into technology and the latest tech products out there, show them off on your website on an equally tech-savvy looking theme like these WordPress themes we’ve found:

Host Depot

Host Depot is a theme designed for modern hosting and server services. It has a built-in layer slider that allows you to do 170 3D and 2D hardware accelerated transitions to catch the eye of visitors. The theme also has a hassle-free and easy to use pricing table editor. Host Depot integrates well with WHMCS to give you seamless processing of your financial and logistic transactions. You can easily set-up forums on your site with the bbPress plugin. HostDepot is indeed a great solution for those in the web hosting business.

Elegant Hosting

Elegant Hosting is a sleek WordPress theme designed for web hosting services. The main strength of this theme is the easy to manage hosting plan tables. This theme has a special feature to add hosting plans right at the admin panel. With the plans displayed side by side, comparison may conveniently be done by potential customers. You can customize the theme with shortcodes to create the look most appropriate to your marketing efforts. Theme also comes with a slider which will be useful in marketing.

Appland

Appland Premium Theme is a WordPress theme designed for promoting your hottest app. Built on the powerful Twitter Bootstrap, this theme is designed to work well on mobile devices incorporating touch gestures that works even on the Flexslider. Appland also has amazing eye-catching 3D parallax effects to help you keep visitors glued to your site. Customization is easy with the plethora of design options and features such as using the shortcode generator, available Google fonts, the quick uploader feature, awesome icons, and so much more. Appland is responsive fitting for a theme designed for mobile.

Mega Host

Mega Host Premium WordPress Theme is an impressive and modern theme designed for virtual hosting services. Although primarily designed for web hosting, this theme includes all the necessary features to build a corporate website as well. A notable feature of this theme is that it is built on twitter bootstrap, making it more mobile device friendly. Its advanced admin panel and its CSS design make it easy to customize. Mega Host is also built for retina-ready devices giving you sharp stunning images on these devices.

Rocking Parallax

Create that interactive effect with this stunning WordPress Theme – Rocking Parallax a WordPress theme especially designed to showcase your iPhone apps. This theme makes a great one page solution to your marketing needs. This theme’s awesome parallax 3d effects will definitely make your apps shine. It features many design elements that allow you to create countless mix and match combinations and layouts that will match your design aesthetics. Rocking Parallax Premium WordPress Theme is the perfect tool for marketing and promoting your iPhone apps.

Apley

Mobile apps are one of the hottest ways to make it big in the market. The influx of free and paid apps flooding the market is an indicator of what people are interested in nowadays. Apley Mobile WordPress Page is a clean and modern theme designed to showcase mobile apps. The elegant black, minimalist features suggests the theme’s affinity to most mobile devices. It has an easy to use WordPress customizer to help you tweak the theme according to your preferences. Apley also has a fully working blog, a custom homepage, a custom subscribe form, a shortcodes plugin to help you customize in minutes, and many more features.

Cloud Hoster

Cloud Hoster is a professional looking WordPress theme designed to promote your web hosting and server services. This theme is equipped with the popular Revolution Slider so you can create stunning slideshows with different and customizable transitions to grab the attention of casual visitors. Cloud Hoster also has a unique two color blog which can be configured at the backend. Shortcodes give you the power to customize and stylize this theme with ease.
This responsive theme is also built on twitter bootstrap with advanced API features to help your site look good on mobile devices and ensure a pleasant browsing experience for your users.

M-Commerce – The Mobile Market, Web Design and Conversion

The unstoppable invasion of mobile computing and how it has woven itself into our daily routines is undeniable. A life without the Internet, free WiFi, and our handheld devices is almost unimaginable and web designers have heard and heeded this lifestyle change, hence, the birth of responsive, fluid, and liquid design trends. Mashable has even named 2013 “The Year of Responsive Design”. However, we are still in the early stages of understanding this mobile demographic to yet see tangible and consistent conversion results from the marriage of Mobile Commerce (M-Commerce) and Web Design for handheld and mobile devices. Responsive design does not necessarily equate to actual conversion, whether in sales, subscriptions, or networking.

According to a report by Litmus.com,

“More email is read Mobile than on a desktop email client or via webmail. Stats say 36% of email is now opened on a mobile device, with 33% for desktop and 31% for webmail.” – Litmus –”Has your audience gone Mobile” (June 2012)

As of September 2012:

We’ve seen some major changes in mobile email opens in the past year and a half. As of September 2012, 38% of all opens were on a mobile device, compared to only 17% eighteen months ago—that’s a 123% increase in mobile opens!

Diving deeper into specific mobile operating systems, the majority of these opens are being made on iOS (iPhone and iPad – 80.34%) and Android (18. 93%) devices:

The next question is, Does Mobile Traffic Convert into Leads?

Not necessarily so. There are several factors that lead to actual traffic conversion and there is no hard and fast rule on it but website owners can make educated guesses based on actual data and stat results gathered from their own website traffic trends.

Three ways to reach your target mobile traffic:

Run a native mobile app

  • Needs to be downloaded by the user
  • Restricted amount of content and functionality

A mobile website or M-Dot (a dedicated scaled down mobile version of the main website)

  • Advantage – faster loading time and optimization
  • Disadvantage – two bodies of content to manage

Responsive web design

  • Uses responsive, fluid, liquid layouts, media queries, and flexible images to adapt to various devices and resolutions
  • More future friendly
  • One body of content to manage
  • Consistent brand experience
  • Social media friendly

Among all three, responsive web design appears to be the most feasible way of reaching your target market. But is responsive web design enough to address the problem of conversion?

Here are some strategies to consider to maximize your web design and marketing optimization efforts to improve your conversion rates on your website:

Create a mobile optimized landing page

  • Make sure that your landing page is displayed properly on all screen sizes (portrait and landscape)
  • The need for speed – achieve fast loading time (5 seconds or less) by using optimized media content (images, video, and audio) and scripts.
  • User friendly – Prospects don’t have to type anything just click a button. If possible, must be clickable by the thumb.
  • Content must be simple, readable and easily navigable. Call to action buttons must be prominently but strategically located.

Create a mobile optimized order form

  • Redirect users from the landing page to your mobile optimized order form.
  • Form fields should be easy to read and fill out on any mobile device. Longer forms lead to boredom and lower conversion rates.
  • Remove all sidebar content so the form fits perfectly on the viewable window of the mobile device

Create several versions of your landing pages and order forms and test which ones convert the most. Improving User Experience and establishing a User Friendly Interface all contribute to an enjoyable browsing experience for your mobile visitors which will eventually boost your conversion results.