Finding and Establishing your own Niche WordPress “Channel”

The recently held digital marketing conference Traffic and Conversion Summit 2013 was an eye opener to many. Many of the topics discussed were cutting edge and one of the main buzz words that came out of the conference was “channelization”.

The Channelization of Everything

What do we mean when we say “channelization”? Here’s an interesting way to look at it.

Rivers come in lots of different shapes and sizes, but they all have some things in common. All rivers and streams start at some high point. The high point can be a mountain, hill or other elevated area. Water from some source like a spring, snowmelt or a lake starts at this high point and begins to flow down to lower points. As the water flows down, it may pick up more water from other small streams, springs or or from rain or snow melt. These streams may slowly join together to form a larger stream or river. Small rivers and streams may join together to become larger rivers. Eventually all this water from rivers and streams will run into the ocean or an inland body of water like a lake.

River engineering is the process of planned human intervention in the course, characteristics or flow of a river with the intention of producing some defined benefit. People have intervened in the natural course and behaviour of rivers since before recorded history – to manage the water resources, to protect against flooding or to make passage along or across rivers easier.

Channelization of a stream may be undertaken for several reasons. One is to make a stream more suitable for navigation or for navigation by larger vessels with deep draughts. Another is to restrict water to a certain area of a stream’s natural bottom lands so that the bulk of such lands can be made available for agriculture. A third reason is flood control, with the idea of giving a stream a sufficiently large and deep channel so that flooding beyond those limits will be minimal or nonexistent, at least on a routine basis.
(source: Wikipedia)

In today’s digital market, how then, does this concept apply to finding or even creating your own niche WordPress stream or channel?

Let’s take a look:

Product distribution (or place) is one of the four elements of the marketing mix. Distribution is the process of making a product or service available for use or consumption by a consumer or business user, using direct means, or using indirect means with intermediaries. The other three parts of the marketing mix are product, pricing, and promotion. Distribution of products takes place by means of channels. Channels are sets of interdependent organisations (called intermediaries) involved in making the product available for consumption.

Today’s digital economy is shifting towards “channelization” – the way products are made available for public consumption. Because of the way business is evolving, what worked years ago may no longer work today. What was effective yesterday may already be obsolete today. Interestingly enough, starting your own business and distributing your own products has never been easier. However, the challenge of independent business owners or new players in the eCommerce arena is being discovered and being able to establish their own loyal market base. Creating your own stream or river from scratch is like pushing a boulder uphill everyday. This is where the shifting or the channelization occurs.

Today, the traditional trader can start off his business by taking advantage of these established “high starting points of distribution” like Amazon or Ebay, plug in to their channel, utilize their structure and distribution network to launch or introduce a new product or project.These powerful distribution channels have significant traffic and extensive networking connections to give your business a boost in the right direction. Once the channel is strong enough and the customer base is established, the business owner can spin off and establish his own business base according to his own terms. On the other hand, DIY-ers and boutique type businesses can create their own online stores in niche channels like Etsy. Other types of businesses can use other distribution channels such as KickStarter, AngelList, CafePress or Barkbox. How to get started? All it takes is to register.

What about digital goods such as WordPress Themes, Plugins and other types of digital products? New players in the WordPress themes business have found opportunities to introduce themselves and pool their work portfolio through established WordPress marketplaces or “channels” like ThemeForest with very little startup capital. The key, really, is to draw a loyal crowd or “traffic”, establish connections, and service them so that their conversion as long-term customers or customers for life will be cemented.

Bottomline, in today’s digital economy, having a good product is great, knowing your distribution channels is better, but having a good product + distributing thru the right channels + creating the media (email lists of customers) = the best starting point for you to build your own niche business and your brand.


WordPress Plugins for Front End Content Management

As the internet continues its path towards building stronger online communities, greater interconnectivity and increased social networking, website owners are opening up their doors to accepting content contributions from their audiences. To address the issue of privacy and confidentiality, some plugin developers have come up with front-end solutions to enable website owners to accommodate contributions from the community without compromising their backend controls.

Here are some useful plugins you can use to put everything you need for posting, editing, and uploading content on the front-end.

Front-End Editor by Scribu

Front-end Editor is a plugin that allows you to edit your content directly from the front end of your site. This comes in really useful when all you need is just to correct a typo or something you overlooked.

Front-End Uploader

This plugin is useful if you have multiple contributors to your site because this plugin allows them to generate content and easily upload it right on the frontend of your website. Essentially, the plugin is a customizable upload form that adds files with allowed MIME-type to your WordPress Media Library under a special tab “Manage UGC”. There you can moderate your user submissions – whether to: Approve, Delete, or Re-attach to other post/page/custom-post-type before they are officially published.

Frontend Checklist

Create HTML or PDF checklists your visitors can save or print anytime they come back to your site. These lists are saved via cookies which enables visitors to continue using the checklist where they left off when they re-visit your site.

MarketPress FrontEnd

MarketPress Frontend is a powerful ecommerce plugin that can be used to set up a stylish online store easily. This WPMU Dev created plugin can help you: manage orders, create and edit products, product tags, and categories, set up store settings such as shipping, payment gateways, and coupons, all through the front end. This means that all your confidential dashboard information will be hidden away from sellers or other users who don’t need to see all that information.

FV Community News

Need more content but challenged? This plugin allows users to contribute articles while still maintaining full control over what gets published.

With this Community News plugin you allow your visitors to add fresh or related content to your blog. This plugin comes with a moderation panel and a settings page including support for custom post types, images, widgets, and shortcodes. You can simply sit back and relax knowing that your blog will have a continuous supply of fresh content.

Just make sure that the plugins are compatible with your current WordPress version before you install any of them.


Fusion Theme from Elegant Themes is HERE!

Elegant Themes’ recently released Fusion Premium WordPress Theme is a theme designed to bring pizzazz into business websites by fusing fun and professionalism together in one awesome theme. Who says business themes have to boring and sterile when you can jazz it up and make it more interesting? This theme is intended for startups, tech companies, and design firms but it can easily be tweaked and adapted to whatever website you have in mind.

What’s hot? Fusion’s generous homepage slider dominates the theme’s layout even beyond the fold giving you maximum room to showcase your very best products or services with a bang. You have a choice of 5 gorgeous backgrounds to wow your audience with and the animated slideshow is smooth and sleek. The font choices used add that overall subtle elegance to the whole theme while still maintaining readability.

This premium WordPress theme also includes several page templates like: a contact form with built in Captcha, a portfolio section with 5 layout options, a sitemap, an image gallery, an advanced search page, and a not your usual WordPress login page. You can also assign content like quotes, article excerpts, client logos or icons to specific widgetized sections for that professional feel.

Overall, Fusion’s theme layout, color styling, font choices, and built-in features and functionalities are great as is but if you want to customize certain features to make it more custom you can do so via its powerful Theme Options Panel. You can also enhance other functionalities with the use of the theme’s shortcodes. This premium WordPress theme is responsive so you can be assured that you the same pizazz is there no matter what screen size you view it in.

Features:

  • Perpetual Updates
  • Secure and Valid Code
  • Browser Compatibility
  • Complete Localization
  • Unlimited Colors
  • Unparalleled Support

Fusion Premium WordPress Theme includes top-notch tech support provided by Elegant themes’ support staff to help you setup your site and get it running in no time.

Get Fusion from Elegant Themes Now!

Useful WordPress Utilities to Start the Year Right


Give your WordPress site a tune up to keep it running smoothly with these helpful WordPress utilities. Remove forgotten spam comments, beef up your site’s functionalities, or simply improve the overall browsing experience of your audience, and give your website a little TLC. Check out these utilities to see which ones will work for you.

Smart Cleanup Tools

Smart Cleanup Tools is an easy to use, powerful plugin for database cleanup. With this plugin you can remove data that is no longer in use or not needed like trash, spam, or orphan posts and comments. It can help you restore database overhead and speed up database operations. This plugin supports WordPress multisites, and it has few tools designed for Network administration.

Easy Post Google Fonts

This plugin allows you to use over 600 Google fonts (even multiple fonts) in one post or page. You can specify every page element and tell it which Google font to use. No flash required.

The Countdown Pro

Add countdown functionality to your content or your sidebar area with The Countdown Pro powered by jQuery. Features and options include: date picker, expiry url, expiry text, date format, custom labels, custom callbacks, template styles, and so much more. It also comes with a shortcode generator and a multi-instances sidebar widget.

Interactive World Maps

Create as many interactive maps as you want (world, continents, countries, regions, states, metropolitan areas) with Interactive World Maps. Add and display colored regions and display them as regions or with colored markers. Useful for travel websites, multinational companies, NGOs, infographics and many other applications.

Ajax Translator Revolution Dropdown WP plugin

This user-friendly translator plugin is based on the highly rated AJAX Translator Revolution Lite jQuery plugin this time with an easy dropdown menu. Translate everything or select sections, show languages flags and names, remember visitor’s selected language.

Sugar Event Calendar for WordPress

This is a simple, lightweight event calendar plugin with just enough features you need for event management on your site. Neat way to keep visitors updated with scheduled weekly, monthly, yearly recurring, or new events and activities on your site.


Top 5 Themes for Non-Profit Organizations

It’s now that time of the year when most of the world celebrates Christmas. It is the season when the Christian world reflects on the birth of the Lord Jesus Christ which ultimately leads to his sacrifice on the cross so people may live a much better life in Him. It is also during this time when people are reminded to think beyond themselves and work towards causes to make the world a better place to live in. In the spirit of Christmas, we are featuring top 5 best selling and well rated themes for non-profit organizations:

1. Churchope

Churchope is a WordPress theme designed for churches. The homepage features a great slider perfect for giving visitors a brief presentation on what the church mission and beliefs are. The theme has capabilities for embedding videos as well as playing audio tracks. It also has a great calendar system to keep church members updated on the next church event. Overall, whether it’s viewing or listening to the latest sermon online or catching up with the next church activities, Churchope meets those needs and so much more.

2. WP Church

This is another theme that’s perfect for churches. It has an amazing slider set on a wood finish background. WP Church also gives visitors the chance to watch videos and audio tracks, listen to preaching or testimonies, and keep track of event countdowns on a dedicated event page. It also has a special scripture tool that automatically adds scripture text when the scripture reference (e.g. Ps. 121:1) is typed.

3. Campaign

This is a special theme for individuals running for public office. Candidate updates and news may be posted as well as a schedule for campaign events & sorties. There’s also a special tool for capturing names & email addresses of constituents and supporters and even a special, easy to set-up donation button. This theme can also be used for fund raising, charity events and the like.

4. Earth

This premium WordPress theme is designed for today’s eco-warriors. The environmental movement relies heavily on images to tell the stories of how the planet’s resources are being depleted because of human and industrial factors. Earth has great multimedia presentation capabilities that can help tell that story. This theme has an amazing slider that capable of embedding powerful video presentations to stir up conservation. It also has great sortable portfolio pages perfect for documenting various conservation projects of any environmental organization.

5. Animal Care

Animal care is a theme designed for cause oriented groups or movements who want to establish an online presence. This theme’s home page has a beautiful slider that can be used to effectively communicate the organization’s mission. The theme has allotted ample space for images, blog pages, and there is also a special box for special news posts regarding the organizations activities. Interested parties are given an opportunity to donate via a special donation button on the homepage.

There are more themes out there designed for non-profits. Hat tip to all the designers and developers who have created these themes to help the advancement of great causes.


20 Useful Admin Plug-ins for WordPress

Do you know what makes WordPress the number one choice amongst bloggers? Although one can list many reasons but one of the most prominent in the list will be the number of plug-ins it supports. WordPress currently runs more than 20,000 plug-ins that have been downloaded more than 30 chore times! This is both good and bad news. Good news because you will have a lot to choose from. You will almost every time find what you need. Bad news because amongst such a vast ocean of plug-ins it is easy to get lost and drowned in the information overload. To help you out we present you with 20 WordPress admin plug-ins that we feel are the best in their niche. As the name suggests these are admin plug-ins i.e. they will help the administrator of the WordPress blog to operate the blog in a better and more efficient way.

For example, let’s say that you are fed up with all the clutter of the unnecessary and superfluous windows and bars that occupy your WordPress dashboard. Try Ad minimize, listed in the first position below. This plug-in allows you to compress windows to allow more content to be substituted in its place. Obviously different people have different priorities. So with Ad minimize you can customize your WordPress’s dashboard the way you like.

Besides Ad minimize, there are 19 other useful plug-ins that, I think, you should know of. Scroll down and check them out.

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Popular WordPress Plugins from CodeCanyon

Plugins are becoming more and more a necessity in putting up a website. These little programs significantly augment the capabilities of themes to produce more robust and highly functional awesome websites. Here are some plugins you may find very useful for your site:

UberMenu WordPress Mega Menu Plugin

Are you tired of ordinary menus that come with your purchased themes? No worries. Ubermenu is a plugin designed to enhance existing plugin capabilities of any theme. This plugin turns your theme’s menu into flyouts or mega menus. Defining the hierarchy of menu items is as easy as dragging and dropping your options. Flyouts are easily created by ordering and indenting menu options. Mega menus can be created easily starting with a tick in the mega menu options. The rest of the steps are relatively simple. This powerful plugin is fully responsive, ensuring your menus are optimized and will look great on mobile devices.

LayerSlider WP – The WordPress Parallax Slider

If you want to do away with flat boring slideshows, Layerslider is a must-have plugin for you. With Layerslider, you can display slides made up of your images layered together for a more stunning 3d look. It’s not surprising that your slides will look like an elegant pop-up book page. Animation of each slide component may be configured and controlled to create dramatic transitions. This plugin is also responsive and SEO friendly.

Slider PRO – WordPress Premium Slider Plugin

Creative professionals constantly seek unique and interesting ways to display their creative works before an audience. These professional artists tend to be more meticulous and demanding of portfolio themes that will be used to display their portfolio on their websites. Slider PRO is an amazing plugin that gives web designers a myriad of slider options like transitions, effects, skins and so much more. This plugin can really turn ordinary sites into powerful portfolio websites for creative professionals.

JackBox – Responsive Lightbox – WordPress Plugin

Here’s another plugin for creative professionals. JackBox – Responsive Lightbox – WordPress Plugin is a neat plugin that allows you to create that lightbox effect even on mobile devices and smartphones. Portfolio or image and video rich sites can take advantage of this plugin to keep their desktop presentations consistent even in mobile format.

Foobar WordPress Notification Bars

This special plugin allows you to create notification bars on your site. You can flash reminders to visitors with a notification bar at the top of the web page to highlight important announcements or information. This can also be used as a source for additional monetization opportunities particularly for websites with themes that don’t have any space for ad widgets. FooBars also allows you to display your social media buttons so visitors can contact you in the social web.

Check out these plugins and give your website that extra edge from the rest. Visit Codecanyon for more WordPress plugins.


Woop Woop WordPress CSS Style

Last week, we learned a little bit about basic HTML (Hypertext Markup Language), how it started, how it works and how to read and write HTML “crudely”.

To recap, here’s what we did:

1. First, we took this block of text (Hypertext):

ACT I. PROLOGUE.Two households, both alike in dignity In fair Verona, where we lay our scene,From ancient grudge break to new mutiny,Where civil blood makes civil hands unclean.From forth the fatal loins of these two foes A pair of star-cross’d lovers take their life; Whose misadventured piteous overthrows Do with their death bury their parents’ strife. The fearful passage of their death-mark’d love, And the continuance of their parents’ rage, Which, but their children’s end, nought could remove, Is now the two hours’ traffic of our stage; The which if you with patient ears attend, What here shall miss, our toil shall strive to mend. SCENE I. Verona. A public place.

2. Marked it up (Markup) like this:

<p>ACT I.<p>

<p>PROLOGUE.<p>

<p>Two households, both alike in dignity In fair Verona, where we lay our scene, From ancient grudge break to new mutiny, Where civil blood makes civil hands unclean.<p>

<p>From forth the fatal loins of these two foes A pair of star-cross’d lovers take their life; Whose misadventured piteous overthrows Do with their death bury their parents’ strife.<p>

<p>The fearful passage of their death-mark’d love, And the continuance of their parents’ rage, Which, but their children’s end, nought could remove, Is now the two hours’ traffic of our stage; The which if you with patient ears attend, What here shall miss, our toil shall strive to mend.<p>

<p>SCENE I.<p>

<p>Verona. A public place.<p>

3. To make it appear like this when published online:

ACT I.

PROLOGUE.

Two households, both alike in dignity In fair Verona, where we lay our scene, From ancient grudge break to new mutiny, Where civil blood makes civil hands unclean.

In a nutshell, we took some plain block of text we wanted to publish online, marked it up using some simple tags to create a more readable, web friendly version that browsers like IE, Firefox, Safari, etc. will recognize. The tags we used: <p> </p> <h1> <h2> were just hypothetical sample tags, not necessarily real html tags, just to demonstrate how HTML works.

Believe it or not, there was a time when the web was really that simple. Plain, boring, unadorned text. That was before – until a new markup language was created – devoted to styling the look of a web page. The new markup language was called Cascading Style Sheets (CSS).

Going back to our definition of CSS:

CSS, or Cascading Style Sheets, is a W3C open standards programming language for specifying how a web page is presented. It allows web site designers to create formatting and layout for a web site independently of its content.

A bit of CSS history:

“According to the W3C, the CSS specification was drawn up in response to “pressure from authors for richer visual control.” The demand for better control of web pages was certainly there, but browsers in the late 1990s just weren’t up to the job. They implemented CSS very poorly or not at all. As a result, only the very brave or foolhardy adopted CSS in the early stages. Nevertheless, the W3C continued work on the specification and brought out a new version, CSS2, in 1998. This retained all the features of CSS1 and added some new ones.”

CSS gives you the power to set styling rules in one place. When you want to make changes to your web site, you make changes in that one place, and your whole web site changes automatically to reflect those new styles.

Why are they called “cascading” style sheets?

The cascade in CSS refers to the way that rules are added together and applied cumulatively. Think of the cascade in the literal sense of a waterfall or a river. As a river flows from the mountains to the sea, it starts off as a tiny trickle, but as more water is added through tributaries, it becomes bigger and more powerful. Yet the water in that original trickle is still part of the whole.

CSS works in a similar way. You can create a style rule that trickles down through the whole page. For example, it’s common to set the background and text colors in a rule for the body of the page. But lower down, new rules can be added that affect the font or size of the text without changing the color. And just like a river can break into a delta as it reaches the sea, you can break the CSS cascade into different strands, so that a sidebar looks different from the main content or footer of the page.

(source: Getting Started with CSS – David Powers)

With CSS, you can design your web page using different design elements, choose different fonts and font styles, add color, images and every design bling you can think of to jazz up your page. All this is done on a separate stylesheet that is linked to your main HTML code which means you can change the design elements anytime without recoding over and over. Simply put, CSS dresses up your drab and boring HTML and adds some “woop woop woop” to it – CSS style.

More next week.


30 Inspirational Non-Profit WordPress Themes 2013

Amongst all the civilized life of shopping malls and movie lexes we must not forget that there are parts in this world whose inhabitants don’t get even the basic necessities of life like food and water. Innocents get killed everyday in calamities like bomb blasts, earthquakes, tsunamis, etc. Children are out of schools as their parents cannot pay for their education. People die even from minor curable diseases merely because they didn’t have the money to see a doctor. The situation is far more serious than what I can describe in a few sentences. The statement that I wish to make is that we should care about others and should donate generously to non-profit organizations that are trying to help those in need.

Perhaps the following collection of 30 WordPress themes, designed especially for the non-profits may make a small contribution in making the world a better place.

Of course different niches have different site design requirements. A social networking site should look and behave in a completely different way than what a gaming site should look like. Special care and attention was devoted to the following templates so that they craft out into a good and clean look, which is what is required for non-profit organizations.

Some of the templates below are without charge but due to certain restrictions we can’t just giveaway everything absolutely free, although we would have loved to. Hence we have charged a nominal amount in the remaining templates. Scroll down and take a look.

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