StudioPress Review: The Good, Bad, & Ugly About StudioPress.com

StudioPress, the brain-child of CoppyBlogger’s own Brian Gardner, is quickly becoming one of the most popular Theme Clubs, and we want to show you why (and how you can save over $600 by joining their all-access wordpress theme club).

If you are interested in learning more about Studio Press and the Genesis Framework, be sure to read this entire review. From theme by theme reviews to tips and trick to maximize your StudioPress Theme’s impact, we’re excited to take you behind the scenes at StudioPress.com.


What Is A WordPress Framework?

Each and every wordpress theme in the StudioPress Club is running the Geneis Framework with version 1.6 currently in beta. Now for those not familiar with a framework, the best way to think of this is like a dashboard for your dashboard.

In a nutshell, frameworks allow for fast and quick development by creating a “framework” that people can use to quickly build in the features they desire.

To be certain, the true definition of framework is about as varied as the sites you visit trying to explain it, but if you take WordPress’ definition, they conclude, “A Theme framework is a Theme designed to be a flexible foundation for quicker WordPress development, usually serving as a robust Parent Theme for Child Themes. Some Theme frameworks can also make theme development more accessible, removing the need for programming or design knowledge with options pages.” Cool, right?

Well…kind of. The problem with frameworks is often the same problem with WordPress Themes. In theory, they are simple enough and serve a purpose. In reality, their usefulness is only as good as the coding that goes into them.


What Makes The Genesis Framework Different?

Automatic Updates – So much goes into creating your site, blog (or client’s site or blog). The last thing you want is for a new WordPress core update to completely crash the jumbled mash of code and plugins you’ve rigged together to call a site. Genesis helps take the guessing game out by using automatic updates so your code is always state of the art and fully optimized for search engines.

Turnkey Designs – When you purchase the full StudioPress membership, you get access to all of the dozens and dozens of Premium WordPress Themes ever created (both now and in the future) for a reasonable one-time price.

Unlimited – You can use the StudioPress WordPress Themes on an unlimited number of sites (no “developer” price to pay), you get access to unlimited support (for any questions or help), and you get unlimited updates for any and all code changes, future releases, new themes, all of it. When StudioPress says Unlimited, they mean it!

Security – StudioPress brought in one of WordPress’ leading developers to make sure each and every StudioPress Theme has the best security possible.

Easy Customization (Really) – It seems that every developer these days says that customizing there themes are easy. That is most certainly not the case. If you are looking for themes that are both HIGHLY customizable without getting into the code while still allowing you to build in extremely high-end and custom functions, StudioPress is not just a good choice, they are probably the best.


StudioPress Themes

While we could go on forever about even more reasons why StudioPress creates some of the absolute best WordPress Themes in 2011 (through features like: My Tweets, User Profiles, eNews/Updates and more), we now want to show you all the themes you’ll receive when you join StudioPress today.

Fabric Theme: If you are looking for a modern and pastel colored theme then Fabric is the perfect fit for your personal or business site. Coming with all the functions you know from the StudioPress framework you can’t go wrong with this template.

Demo Fabric

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Generate Theme: This theme is targeted towards marketing people who would like to get their message across. Bright colors make this theme stand out of the crowd which gives you the option for easy call to action texts.

Demo Generate

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Eleven40 Theme: When looking at this theme you instantly notice the focus on content which makes this template perfect for all bloggers out there. Write and share your content with your audience anytime, anywhere!

Demo Eleven40

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Balance Theme: Balance is a minimalistic theme which is the perfect solution for people who like to put the attention on their content rather than having fancy distracting graphic elements on their site.

Demo Balance

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Blissfull Theme: Need a homepage for your wedding? No problem! Blissfull makes it easy to setup a dedicated site for your wedding or other celebrations.

Demo Blissfull

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Decor Theme: This theme is fully responsive and looks samazing on your tablets or smartphone. If you are looking for an elegant solution for your website you can’t go wrong with this beauty.

Demo Decor

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Associate Theme: This business orientated template is the perfect theme for your company. If you want to have a professional looking website which is easy to edit and add new content then WordPress and this oustanding design from StudioPress will satisfy you.

Demo Associate

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Apparition Theme: Is a very basic template which is perfect to showcase your recent pictures or stories that you want to share with friends or your followers. A simple front page layout gives the viewers all the information they need.

Demo Apparition

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Backcountry Theme: Backcountry is a multi-purpose theme which you can use for any genre of site that you want. The dakr color scheme of Backcountry makes it perfect for nearly any website.

Demo Backcountry

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Luscious Theme: Colorful and bright that’s what makes this theme stand out. If you want to go against the minimalistic theme trend and want to shock your viewers with colors that make them never forget your site this template is perfect for you.

Demo Luscious

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Metro Theme: Wether you use this theme for your magazine website or personal blog it always gives your visitors the impression of a professional and quality site. With minimalstic approach but still some contrast in the header this is one of the best StudioPress themes.

Demo Metro

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Mindstream Theme: Share your thoughts and stories with your audience. Simple, stylistish and modern. Enough said.

Demo Mindstream

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Minimum Theme: When you love white then you’ll love this theme. While some people might call this template boring others believe in simple is more. It is up to you if you like or hate this design but the trend is going towards minimalistic themes like this one.

Demo Minimum

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Modern Theme: Modern and easy to use. StudioPress created a clean and modern design which is useable on a broad variety of sites.

Demo Modern

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Pretty Pictures Theme: If you have pretty pictures that you want to showcase then Pretty Pictures is as the name states the perfect solution for you. Showcasing photos and videos within seconds make this theme even for beginners a good choice.

Demo Pretty Pictures

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Scribble Theme: Scribble focuses on content and typography. People who rather write than post pictures will love this template. It is all about your content and what you want to share with the world.

Demo Scribble

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Quattro Theme: Quattro is a basic blog theme. Nothing special but has it to be always special? Sometimes something solid can be the perfect choice. If you share this opinion check out this template.

Demo Quattro

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Stretch Theme: This theme is very creative and due the fact that you can set a full-width background it is very customizeable. Besides those options you have a wide range of page templates which will help you to publish your content faster.

Demo Stretch

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Bee Crafty Theme: Bee Crafty will display your wonders to the world. Snap in your own handmade header, stitch together a beautiful photo showcase home page, or draw up a unique and wonderful blog.

Demo Bee Crafty

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Agency Theme: When you’ve got lots of content and you need a professional way to show it off, Agency is the theme for you. Use it to showcase your company, services and what you can offer.

Demo Agency

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AgentPress Theme: The AgentPress theme is an ideal solution for real estate agents looking to market themselves and rise above competition. AgentPress includes multiple page templates that can be used to create a complete real estate website. From single property templates to a custom homepage, AgentPress is right for you.

Demo AgentPress

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Amped Theme: You’re busy touring, writing, and signing autographs on everything put in front of you. You shouldn’t have to worry about the nuts and bolts of your website. Amped was built to spotlight your latest video, showcase your music and the show dates you need to promote… all at your fingertips and built on the rock-solid Genesis Framework for WordPress.

Demo Amped

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Church Theme: Got lots of magazine-style content and need a stylish frame? The Church theme is a great choice for sites that have a lot to say. Choose from StudioPress’ content-friendly soft color schemes and widgets that support everything from video to in-depth articles to great photography.

Demo Church

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Corporate Theme: The Corporate WordPress theme for the Genesis Framework is a corporate-style theme that will provide a professional look for your business website. When you’ve got lots of content and you need a professional way to show it off, Corporate is the theme for you. Use it to showcase your company, services, and what you can offer.

Demo Corporate

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Crystal Theme: Got lots of portfolio-style content and need a stylish frame? Crystal’s a great choice for sites that want to showcase work. When you have a lot of content and you need a professional way to show it off, Crystal is the theme for you. Use it to showcase your company, services, and what you can offer.

Demo Crystal

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Delicious Theme: Easily create a dynamic portrait of your company or project for your customers. You’ll bring them inside, before they step in the door. Delicious effortlessly projects the exact image you desire, and allows you to focus on other content as well.

Demo Delicious

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Education Theme: Your institution has a great deal of information to convey in a short period of time. Text, audio, video, curricula, and more. Help students, faculty and press find what they need fast, without the homework.

Demo Education

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Enterprise Theme: The Enterprise child theme for the Genesis Framework is a corporate-style theme that will provide a professional look for your business website.

Demo Enterprise

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Executive Theme: Looking for a high-end corporate look? The Executive WordPress Theme is a corporate-style theme that will provide a professional look for your business’ internet address.

Demo Executive

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Expose Theme: When you come in from the field, you want to effortlessly create a stunning display of your photographic work. With a few clicks, Expose will give you the perfect WordPress Theme to exhibit your passion worldwide.

Demo Expose

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Family Tree Theme: Your full life never stops making priceless memories… where do you put all those stories? Family Tree is a safe and imaginative home for your family’s unforgettable moments.

Demo Family Tree

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Freelance Theme: You’ve got enough to do with building and marketing your business. You shouldn’t have to worry about your website. Freelance places a strong, professional face on your business, so you can get back to work.

Demo Freelance

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Focus Theme: We’re living in the Age of Distraction, with unlimited options pulling your readers in countless directions. It’s time to focus. The Focus Theme was built to bring your words, pictures and videos into sharp relief. It’s a clean and powerful theme with one critical objective: concentrating your priceless reader’s attention.

Demo Focus

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Going Green Theme: Maybe you want to save the earth. Maybe you want to save your neighborhood. Going Green is the clean and stable platform you can tell the world from. Make a difference with your website, and get the Going Green Theme.

Demo Going Green

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Landscape Theme: It’s a great big world out there, and you want to shoot it all. Shouldn’t your work have an exceptional home? The Landscape WordPress Theme is sophisticated and invisible enough to reveal the beauty in your pictures.

Demo Landscape

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Lexicon Theme: You might be a journalist striking out on your own. Maybe you’re going to create the next big celeb blog. Whatever the story you want to cover, do it in style, cover it in Lexicon.

Demo Lexicon

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Lifestyle Theme: Got lots of magazine-style content and need a stylish frame? Lifestyle’s a great choice for sites that have a lot to say. Choose from five content-friendly soft color schemes and widgets that support everything from video to in-depth articles to great photography.

Demo Lifestyle

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Magazine Theme: When you’ve got lots of content and you need a magazine-style format to show it off, Magazine is the theme for you. Magazine is sleek, up-to-date, and always cutting-edge… just like your content.

Demo Magazine

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Manhattan Theme: When you’ve got lots of content and you need a professional way to show it off, Manhattan is the theme for you.

Demo Manhattan

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Metric Theme: Thankfully, the days of the starched, buttoned-down corporate website are over. You’ve got a way to build exactly what you need. Metric delivers a warm new media professionalism to your online customers.

Demo Metric

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Mocha Theme: Mocha is the perfect theme for fashion, music, and style blogs… or anyone who craves stylish design. Mocha’s sophisticated design, upscale color scheme, and uncluttered layout always deliver a delicious experience for your audience.

Demo Mocha

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News Theme: Got lots of news-style content and need a stylish frame? The News theme is a great choice for sites that have a lot to say. Enjoy using the featured areas and custom widgets that support everything from video to in-depth articles to great photography.

Demo News

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Outreach Theme: A church is one of the most information intensive organizations on earth. Don’t let your message get lost. Outreach gives you the framework you want, so you can give your people the message they need.

Demo Outreach

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Pixel Happy Theme: Looking for a bright, modern-looking theme that showcases great images? Pixel Happy is the perfect choice. Pixel Happy’s sophisticated color scheme, generous white space, and slideshow and gallery functionality make the perfect framework for photography and other image-heavy sites.

Demo Pixel Happy

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Platinum Theme: Have a great story to tell? An incredible show to put on and to let people know about it? How about showcasing your vocal skills? Let the modern Platinum theme take the back seat while you take the stage. It’s your time to shine.

Demo Platinum

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Pretty Young Thing Theme: There’s a fresh, vibrant generation out there, and you’re a part of it. Pretty Young Thing can capture the essence of your experience and reflect it back to a world that badly needs a dose of youthful exuberance!

Demo Pretty Young Thing

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Prose Theme: Prose is an elegant theme with point-and-click design controls. With Prose, you can easily change things about the appearance of your site (like colors and fonts) without knowing anything about code. Maybe your readers prefer a larger font. You probably have certain colors you’ve chosen to reflect your individual brand. If you can point-and-click, you can customize Prose.

Demo Prose

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Serenity Theme: Got lots of magazine-style content and need a stylish frame? Serenity’s a great choice for sites that have a lot to say. Choose from an amazing selection of widgets that support everything from video to in-depth articles.

Demo Serenity

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Sleek Theme: There was a time when the gadget-inclined were relegated to the basement. Those days are long gone and now you can show that. Get your geek on with Sleek, bring your brilliance to the world.

Demo Sleek

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Social Eyes Theme: One of the great benefits of Social Media is the ability to meet people where they are. On Facebook? Over at Twitter? No problem. Social Eyes is an elegant and easy way to assemble a stunning home for all of your Social Media work, and to expand it with your own unique take on what’s going on.

Demo Social Eyes

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Streamline Theme: Your website shouldn’t get in the way of your stories. Here’s your chance to tell it like it is. Streamline throws light on your work, letting you get back to what’s important. Focus on the things that really matter.

Demo Streamline

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Tapestry Theme: You take pictures, you write stories and opinions, you make videos, you link to cool stuff all the time. Tapestry takes everything you make online, and makes perfect, beautiful sense of it.

Demo Tapestry

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Venture Theme: You’re not playing a game. You’re in business, and you’ve got the numbers to prove it. Venture is as stylish and bold as you are, ready to show the world what you’re made of.

Demo Venture

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If you’ve been counting, that’s nearly 40 Premium WordPress Themes plus all the bonuses, support, and lifetime updates you simply won’t find elsewhere. Join StudioPress Today.

 


Happy Birthday WordPress!

WordPress celebrates its 11th year this May and it can only get better. It may be a bit more quiet than last year’s 10th year celebration but things have been equally if not more exciting than ever. Here are some interesting statistics you need to know about WordPress (.com and .org).

  • 11 Years
    It’s been 11 years since WordPress was first released – May 27, 2003 to be exact.
  • 22% Usage, 60% Market Share
    According to W3Techs.com, WordPress is used by 22.3% of ALL the websites, which translates to a content management system market share of 60.0%.
  • WordPress 3.9 – Downloaded 19.3 million times
    WordPress 3.9 which was released fairly recently has already been downloaded more than 19.3 million times (as of this writing).
  • 2,531 themes, 101,742,042 downloads
    – in the WordPress Theme repository alone with approximately more than 10,000 themes available in the marketplace.
  • More fun embed stats from partners and friends that their users have embedded WordPress short codes on their sites:
    Twitter – 32,978,750 (as of May 2014)
    YouTube – 12,933,230 (as of Apr 2014)
    Flickr – 14,952,725 (as of Apr 2014)
    Vimeo – 29,158 (as of May 2014)
  • WordPress localized in 140+ ways. Find your language here.

Happy Birthday, WordPress!


WordPress 3.9 – Jimmy Smith

If you haven’t updated your WordPress version yet, now would be the perfect time to do so. WordPress has just released WordPress 3.9 and as it has been tradition, this release was named after another music legend, jazz organist Jimmy Smith.

As was posted in a previous article, WP 3.9 includes many refinements that will improve the multimedia experience of both site owner and site visitors. Check out the features below:

WordPress 3.9 Key Features

Improved visual editing

The updated visual editor has improved speed, accessibility, and mobile support. You can paste into the visual editor from your word processor without wasting time to clean up messy styling.

Edit images easily

With quicker access to crop and rotation tools, it’s now much easier to edit your images while editing posts. You can also scale images directly in the editor to find just the right fit.

Drag and drop your images

Uploading your images is easier than ever. Just grab them from your desktop and drop them in the editor.

Gallery previews

Galleries display a beautiful grid of images right in the editor, just like they do in your published post.

Do more with audio and video

Images have galleries; They’ve added simple audio and video playlists, so you can showcase your music and clips.

Live widget and header previews

Add, edit, and rearrange your site’s widgets right in the theme customizer. Preview your changes live and only save them when you’re ready. The improved header image tool also lets you upload, crop, and manage headers while customizing your theme.

Stunning new theme browser

WordPress 3.9 comes with the beautiful new theme browser – Twenty Fourteen.

(source: WordPress.org News)

WordPress 3.9 is available for download or update in your WordPress dashboard.
ETA: WordPress 3.9.1 update is now available


Are You Ready For WordPress 3.9?

Andrew Nacin, lead developer of the WordPress Web Publishing Platform, recently announced the release of the first beta of WordPress 3.9 and it is available for testing in anticipation of its release in April 2014. Here are some of the goodies added:

  • Widget Management -For those of you who have discovered the ease and beauty of the WordPress Customizer, you are in for a treat. WordPress 3.9 introduces the Widget Customizer. This new features allows you to edit, rearrange, and even add new widgets LIVE in the preview pane. This feature can be activated using the Widget Customizer plugin (still currently being developed). This plugin allows you to edit widgets and preview changes in the Theme Customizer, with a control for each widget form in sections added for each sidebar rendered in the preview. No more blind editing.
  • Updated TinyMCE – the software powering the visual editor, to the latest version. Expect cleaner markup and the new paste handling — if you paste in a block of text from Microsoft Word, for example, it will no longer come out terrible. This one is exciting.
  • Galleries now receive a live preview in the editor. Upload some photos and insert a gallery to see this in action
  • Drag-and-drop images directly onto the editor to upload them.
  • Improved editing images in post. Easier to make changes to an image (edit, crop, rotate) after you insert it into a post.
  • WP 3.8?s beautiful new theme browsing experience brought to the theme installer.
  • New audio/video playlists.

Just a few more weeks and this version will be out. If you can’t wait that long, sign up to be a tester and get a headstart from the rest. You can download the beta version for free on the WordPress dev site. Happy testing!


WordPress 3.7 Beta is out!

WordPress fans will be pleased to know that the latest iteration of WordPress – WordPress 3.7 has been released. If you are a developer or simply a certified WordPress geek you might be interested to test the beta version. The scheduled release for the final version is October as they have decided to shorten the development cycle and focus on a few key improvements.

Here are some of the features that have been updated in this latest beta version that you can test out:

  • Automatic, background updates. 3.7 Beta 1 will keep itself updated. That’s right — you’ll be updated each night to the newest development build, and eventually to Beta 2. We’re working to provide as many installs as possible with fast updates to security releases of WordPress — and you can help us test by just installing Beta 1 on your server and seeing how it works! When you go to Dashboard ? Updates, you’ll see a note letting you know whether your install is working for automatic updates. There are a few situations where WordPress can’t reliably and securely update itself. But if it can, you’ll get an email (sent to the ‘Admin Email’ on the General Settings page) after each update letting you know what worked and what didn’t. If it worked, great! If something failed, the email will suggest you make a post in the support forums or create a bug report.
  • If you’re running WordPress in another language, we’ll automatically download any available translations for official WordPress importers and the default themes.
  • Our password meter got a whole lot better, thanks to Dropbox’s zxcvbn library. Again, subtle but effective. Strong passwords are very important!
  • Search results are now ordered by relevance, rather than just by date. When your keywords match post titles and not just content, they’ll be pushed to the top.
  • Developers should check out the new advanced date queries in WP_Query. (#18694)

(source: WordPress News)

If you’d like to be more involved in the development and help test WordPress 3.7 beta, try the WordPress Beta Tester plugin. Just make sure you don’t do it on a live site.


Lorem Ipsum Alternatives – Dummy Text You’ll Want To Read

Dummy placeholder text can be predictable and boring. The good news is that there are interesting and fun alternatives that can add spice to your demo themes and dummy content needy projects. Check out these Lorem Ipsum alternatives to fill up those empty spaces.

Not Lorem Ipsum

Not Lorem Ipsum is an ongoing project by one of 2nd Floor’s Directors, Chris Wharton, copywriter and web design industry professional for nearly 10 years together with Jude Wharton, 2nd Floor’s Copywriter and Business Director who came up with the name Not Lorem Ipsum. They have written sample text for over 40 industry sectors including accounting, advertising, education, food, consultancies, holidays and resorts, photography, web/graphic design, churches, startups, and so much more. Sample copy is written in British English.

Fillerati (choose an author)

Add a scholarly flair to your demos with Fillerati, a creation by MadScienceApp built with HTML5 and CSS2/CSS3, jQuery, and best viewed in browsers such as Chrome, Firefox, Safari or Opera. The source for the public domain filler text is provided by Project Gutenburg which includes extracts and excerpts from out-of-copyright books such as Around the World in 80 Days, The Wizard of Oz, Princess of Mars, Alice in Wonderland, The Scarlet Plague, Moby Dick, The War of the Worlds by authors L. Frank Baum, Edgar Rice Burroughs, Lewis Carroll, Jack London, Herman Melville, Jules Verne, and H.G. Wells.

Corporate Ipsum

Fill up those corporate pages with business sounding lingo that seemingly makes sense or maybe not. Corporate cliché and meaningless business jargon that will make your users think.

Chuck Norris Ipsum

Can’t get enough of those Chuck Norris jokes? Why not fill up your dummy placeholder text with loads of Chuck Norris facts? You can also mix it up with good old Lorem Ipsum copy just to break it up a bit and make it a bit more confusing, ehrm, interesting.

Picksum Ipsum

Not into Chuck Norris? How about some cool film heavyweights to fill your up those dead spaces? Bust those boring text fillers with some Eastwood, Freeman, Carrey, Caine famous quotable quotes from their most popular movies. Boredom begone.

Random Text

Random Text generator is every web dev’s friend when it comes to generating dummy text. It is a tool designers and developers can use to quickly grab dummy text in either Lorem Ipsum or Gibberish format. A number of features that make RandomText a little different from other Lorem Ipsum dummy text generators is that you can:

  • Grab HTML or just plain text – even save generated text as files: No need to waste time copying text and then more time marking it up in HTML manually, just hit View HTML Code and then Copy to Clipboard
  • Use the address bar to create a query: RandomText allows you to get at your text quicker by using the URL to construct a query.
  • Integrate into your CMS using our API: just use the RandomText API to return generated content in JSON format.

Blind Text Generator

For design control freaks, this useful tool provides Lorem Ipsum and a number of alternatives for any type of layout need. You can control the number of characters, words, and paragraphs you want plus you can set your font choice and preview how text will be displayed in your design.

Duck Island’s Greek Machine

Duck Island Greek Machine lets you pick from several languages to fit your website needs. Choose from: story telling styles like Dick and Jane, Fairy Tale and Hillbilly to other lifestyle, technical, business styles like Techno Babble, Marketing, Metropolitan & Pseudo German. You also get your good old Classic Latin.

HTML-Ipsum

If you are geek-speak certified then this dummy text generator will definitely appeal to you. You can copy everything already in HTML format including the kitchen sink. Check this one out.

What’s your favorite? Leave us a comment and let us know.


StudioPress Fans Alert: Genesis 2.0 Beta

If you are a Genesis fan and you’ve been waiting for something fresh from StudioPress to be released then we’ve got good news! StudioPress has recently released Genesis 2.0 Beta version ready for you to play with. Genesis members can download beta version but will require the Genesis beta tester plugin for it to work. StudioPress strongly urges that it is for testing purposes and should not be used on production sites.

What’s new?

Brand New Design

  • fresh, new look
  • new HTML5 markup
  • new CSS3

HTML5 markup

  • With a single line of code in a child theme, Genesis will now output HTML5 markup in place of the old XHTML tags. Also, every theme we build in the future will be developed on HTML5.

Microdata

  • If you’re using a theme with HTML5 enabled, Genesis will also output your markup using microdata.

Lightweight features

  • They’ve removed the “Latest Tweets” widget, the “eNews and Updates” widget, the “post templates” feature, and the “fancy dropdowns” setting.

Technical Changes in this latest release:

  • Better named loop hooks for HTML5.
  • Network Upgrade now upgrades the Genesis database for all sites in a network when running WordPress in multi site mode.
  • Widget classes are now coded in PHP5 format.
  • Admin CSS and Javascript are now minified.
  • Inline HTML comments have been removed to reduce page size.
  • The Scripts option now has its own metabox when editing an entry.
  • Custom Post Type archive pages now have a settings page so you can control the output.
  • Genesis tracks displayed entry IDs so you can exclude entries from showing twice on a page.
  • Entries without titles now display a permalink after the post content.

Visit StudioPress.com to learn more.


Tumblr-ing into WordPress – Say Hello to Yahoo-blr?

The recent acquisition of Tumblr by Yahoo has sent a wave of uncertainty especially for the large number of digital millennials who have called the site their home on the web. Tumblr — founded by high school dropout, David Karp, in 2007 – is one of the fastest growing media networks in the world and claims 108 million blogs that reach 44 million U.S. citizens and 134 million people globally, according to the New York Times. Among these users are netizens who are teens to the 20-somethings who perceive Yahoo as old and out of touch. Many have reacted to this news by migrating in the thousands to WordPress. Many WordPress theme designs have been inspired by Tumblr – does this mean that Tumblr fans will gravitate towards the familiar and won’t feel out of place in their new found home?

According to Matt Mullenweg,

The relationship between WordPress and Tumblr has always been pretty friendly: Tumblr’s own blog used to be on WP, WordPress.com supports Tumblr as a Publicize option alongside Twitter and Facebook, our Akismet team sends them daily emails of splogs on the service, and there’s healthy import and export traffic both ways. (Imports have actually spiked on the rumors even though it’s Sunday: normally we import 400-600 posts an hour from Tumblr, last hour it was over 72,000.)

Yahoo! chief Marissa Mayer, on the other hand, pledges not to screw things up:

“Per the agreement and our promise not to screw it up,” Yahoo says in its press release, “Tumblr will be independently operated as a separate business.”

“Tumblr is redefining creative expression online,” said Yahoo! CEO Marissa Mayer. “On many levels, Tumblr and Yahoo! couldn’t be more different, but, at the same time, they couldn’t be more complementary. Yahoo is the Internet’s original media network. Tumblr is the Internet’s fastest-growing media frenzy.

In its attempt to be young and relevant, will this “cool” move by Yahoo reverse the company’s slide? Can it successfully integrate its systems and culture on Tumblr without alienating its customers? What about its impact on WordPress? Is the exodus to WordPress simply a knee-jerk reaction or do you foresee a long-term effect?

What are your thoughts? Join the watercooler discussion.


GPL Licensing and WordPress for Normal People

The average WordPress user probably starts off with a simple and very basic desire to set up his/her own website. There are many platforms out there but the platform that most users end up with or choose to use is WordPress. These users either attempt to set up their own website on their own and learn as they go while others hire someone to do it for them. Not many are familiar with the legal or technical aspects surrounding the use of this software but it does not remove the responsibility of finding out the software’s terms, conditions, and proper use. Let’s familiarize ourselves with some of these technical terms. Some of these terms are quoted verbatim to remain true to its original intent.

What is WordPress anyway?

WordPress is a free and open source publishing software and content management system (CMS) with a focus on ease of use, speed and a great user experience. “WordPress was born out of a desire for an elegant, well-architectured personal publishing system built on PHP and MySQL and licensed under the GPL.

What does free and open source mean?

Open source doesn’t just mean that you can view the source code — it has political and philosophical implications as well. Open source, or “Free Software”, means you are free to modify and redistribute the source code under certain conditions. Free doesn’t refer to the price, it refers to freedom. The difference between the two meanings of free is often characterized as “Free as in speech vs. free as in beer.” The GPL is free as in speech.

“Free software” does not mean “noncommercial”. A free program must be available for commercial use, commercial development, and commercial distribution. Commercial development of free software is no longer unusual; such free commercial software is very important. You may have paid money to get copies of free software, or you may have obtained copies at no charge. But regardless of how you got your copies, you always have the freedom to copy and change the software, even to sell copies.

GPL or General Public License according to WordPress terms and conditions:

The GNU General Public License is intended to guarantee your freedom to share and change free software – to make sure the software is free for all its users. This General Public License applies to most of the Free Software Foundation’s software & to any other program whose authors commit to using it.

When we speak of free software, we are referring to freedom, not price. Our General Public Licenses are designed to make sure that you have the freedom to distribute copies of free software (and charge for this service if you wish), that you receive source code or can get it if you want it, that you can change the software or use pieces of it in new free programs; and that you know you can do these things.

To protect your rights, we need to make restrictions that forbid anyone to deny you these rights or to ask you to surrender the rights. These restrictions translate to certain responsibilities for you if you distribute copies of the software, or if you modify it. For example, if you distribute copies of such a program, whether gratis or for a fee, you must give the recipients all the rights that you have. You must make sure that they, too, receive or can get the source code. And you must show them these terms so they know their rights.

The reasons for WordPress releasing under the GPL are both practical and idealistic. WordPress was born of the very freedom mentioned earlier. The predecessor to the WordPress project, b2/cafelog, was also an open source project.
(source: WordPress.org/gpl)

What does this mean to the average Joe?

According the GNU.org and its Free Software Definition, you have the freedom:

to run the software for any purpose or any kind of job
to study how the software works, change it and improve it
to redistribute copies in a manner that does not conflict with central freedoms
to redistribute copies of your modified version to benefit the whole community

Split Licenses, the GPL, the Marketplace and the WordPress Foundation

The GPL and WordPress conflict is not new. There have been several occasions before when conflicts of interest have risen between theme providers (ex. Chris Pearson and Matt Mullenweg) and the WordPress Foundation’s interpretation of how the GPL license is applied. The most recent debacle involving Jake Caputo, ThemeForest, and WordPress (resulting in Caputo’s banning from speaking at WordCamps) surfaced earlier this year. Envato and WordPress have been at odds because of the alleged violations of the GPL by the former. Envato claims to be GPL compliant while at the same time been implementing dual-license or split licensing particularly on WordPress themes and plugin. What’s wrong with that?

Here’s a simple analogy to illustrate this.

Choosing a publishing platform is like choosing a car brand. You have several choices: Chevy, Cadillac, a Benz, or a Toyota. Whichever you choose, the technology to create it, the patents, the materials used, and all the basic components like the framework, the engine, the wheels, and everything that makes it run to take you anywhere you want are already built into its system, subject to the manufacturer’s warranty. When it transfers to you, the car manufacturers have no control with what you do with it – use it for business, donate, repaint, etc.

As far as publishing platforms are concerned, you have WordPress, Drupal, or Joomla as the vehicle of your content. In the case of WordPress, the HTML code, the PHP and everything under hood that makes it run are built in and are 100% GPL. When it is transferred to your possession, free or otherwise, you have the freedom to modify, change, sell, copy, distribute, and do whatever you want under the GPL license provided that it retains all those freedoms that you enjoyed when you first got it.

The conflict between Envato and WordPress arose because of the licensing policies of the former, that were not, in the eyes of WordPress, GPL compliant. As far as WordPress is concerned, if your theme is “riding” on the WordPress framework and cannot run independently apart from it, then it inherits and is subject to all the GPL attributes as well.

On the other hand, Envato’s split license states that:

Envato’s marketplace license for themes or plugins sold on the marketplaces covers all the components of these items, except for the specific components covered by the GPL. This is why it’s called a split license: because different license terms can cover individual components that make up a single item.
The PHP component and integrated HTML are covered by the GPL. The rest of the components created by the author (such as the CSS, images, graphics, design, photos, etc) are covered by the marketplace license.

As explained earlier, our license also allows for specific components of an item, which inherit the GPL from the platform they’re built for, to be licensed under the GPL. Using this split license complies with the GPL’s requirements, while still providing protection of the author’s copyright on assets they’ve created.

There are valid points on both sides. Proprietary licensing violates the spirit of the GPL while on the other hand, piracy on the creative output of theme authors are also valid concerns. Conflicts arise to reveal gray areas that need to be dealt with or addressed. Striking a balance between GPL compliance and protecting the creative or intellectual output of theme authors is a tough juggling act. We believe the conversation will still continue.

Update as of February 2013

Envato did a survey about licensing among their users and published the results specifically relating to GPL. They have announced that a 100% GPL option is now available for authors on ThemeForest. Jake Caputo has also posted that he has again been invited to participate in WordCamps.

Useful Articles to Read:

Why WordPress Themes are Derivative of WordPress
WordPress, GPL, and Copyright Case Law
Matt Mullenweg – Q&A – WordPress & GPL
Themes are GPL too