Friendly, Optimized, Ready – Really? SEO and your WordPress Theme

A lot of premium WordPress themes claim to be SEO friendly, SEO optimized, or SEO ready. Did you know that WordPress is one of the most SEO friendly CMS (content management systems) publishing platforms on the internet? SEO is actually a built in feature within WordPress, ready to embrace search engines straight out of the box. But what is SEO really all about? Is it enough to just have a pretty WordPress theme to boost your site’s traffic? Why the need for 3rd party plugins if WordPress is SEO friendly from the beginning?

Search Engine Optimization

There are many ways to define SEO and here are a few:

Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s “natural” or un-paid (“organic”) search results.[jargon] In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users. SEO may target different kinds of search, including image search, local search, video search, academic search,[1] news search and industry-specific vertical search engines.
(source: Wikipedia)

SEO is the practice of improving and promoting a web site in order to increase the number of visitors the site receives from search engines. There are many aspects to SEO, from the words on your page to the way other sites link to you on the web. Sometimes SEO is simply a matter of making sure your site is structured in a way that search engines understand.
Search Engine Optimization isn’t just about “engines.” It’s about making your site better for people too.
(source: seomoz.org)

Simply put, SEO helps you connect with your target market. It boils down to being “ find-able” to those who are already looking for you. Unfortunately, it is also true that if your website is “out of sight” it is definitely “out of the mind” of these seekers and potential customers. Even if you do “build” a beautiful website, they won’t necessarily “come” unless they are family and friends who just want to be supportive of you. Bottom line, no matter how pretty your website is, you need SEO to make sure that your beautiful website can be found and appreciated.

Another culprit to your WordPress site being “out of sight, out of mind” of the search engines is the WordPress theme you use. Not all premium themes are SEO optimized, friendly, or ready even if they claim to be so. Yes, WordPress is SEO friendly by default but if you install, customize and use various theme to meet your own needs, your “premium” theme might actually break some of those useful search engine features and do more harm than good to your rankings.

Here are some SEO basics straight from Google’s mouth to make sure your WordPress theme is truly SEO friendly, optimized and ready:

Create unique, accurate page titles

Choose a title that effectively communicates the topic of the page’s content. Each of your pages should ideally have a unique title tag, which helps Google know how the page is distinct from the others on your site. Titles can be both short and informative. If the title is too long, Google will show only a portion of it in the search result.

Make use of the “description” meta tag

Write a description that would both inform and interest users if they saw your description meta tag as a snippet in a search result.

Improve the structure of your URLs

URLs with words that are relevant to your site’s content and structure are friendlier for visitors navigating your site. Visitors remember them better and might be more willing to link to them. Use a directory structure that organizes your content well and makes it easy for visitors to know where they’re at on your site.

Make your site easier to navigate

Make it as easy as possible for users to go from general content to the more specific content they want on your site. Add navigation pages when it makes sense and effectively work these into your internal link structure. Controlling most of the navigation from page to page on your site through text links makes it easier for search engines to crawl and understand your site.

Offer quality content and services

Users enjoy content that is well written and easy to follow. It’s always beneficial to organize your content so that visitors have a good sense of where one content topic begins and another ends. Breaking your content up into logical chunks or divisions helps users find the content they want faster. New content will not only keep your existing visitor base coming back, but also bring in new visitors.

Write better anchor text

The anchor text you use for a link should provide at least a basic idea of what the page linked to is about. Aim for short but descriptive text-usually a few words or a short phrase. Make it easy for users to distinguish between regular text and the anchor text of your links. Your content becomes less useful if users miss the links or accidentally click them.

Optimize your use of images

Like many of the other parts of the page targeted for optimization, filenames and alt text (for ASCII languages) are best when they’re short, but descriptive. If you do decide to use an image as a link, filling out its alt text helps Google understand more about the page you’re linking to. Imagine that you’re writing anchor text for a text link. An Image Sitemap file can provide Googlebot with more information about the images found on your site. Its structure is similar to the XML Sitemap file for your web pages.

Use heading tags appropriately

Heading tags (not to be confused with the HTML tag or HTTP headers) are used to present structure on the page to users. There are six sizes of heading tags, beginning with h1, the most important, and ending with h6, the least important (1).

Similar to writing an outline for a large paper, put some thought into what the main points and subpoints of the content on the page will be and decide where to use heading tags appropriately. Use heading tags where it makes sense. Too many heading tags on a page can make it hard for users to scan the content and determine where one topic ends and another begins.

Make effective use of robots.txt

Restrict crawling where it’s not needed with robots.txt. A “robots.txt” file tells search engines whether they can access and therefore crawl parts of your site.

Be aware of rel=”nofollow” for links

Setting the value of the “rel” attribute of a link to “nofollow” will
tell Google that certain links on your site shouldn’t be followed
or pass your page’s reputation to the pages linked to.
Nofollowing a link is adding rel=”nofollow” inside of the link’s anchor tag.

Notify Google of mobile sites

Configure mobile sites so that they can be indexed accurately. Verify that your mobile site is indexed by Google. A Mobile Sitemap can be submitted using Google Webmaster Tools, just like a standard Sitemap.

Guide mobile users accurately

When a mobile user or crawler (like Googlebot-Mobile) accesses the desktop version of a URL, you can redirect them to the corresponding mobile version of the same page. If you redirect users, please make sure that the content on the corresponding mobile/desktop URL matches as closely as possible.

Promote your website in the right ways

Sites built around user interaction and sharing have made it easier to match interested groups of people up with relevant content. As people discover your content through search or other ways and link to it, Google understands that you’d like to let others know about the hard work you’ve put into your content

Make use of free webmaster tools

Improve the crawling and indexing of your site using Google’s free Webmasters Tools or other services. Google offers a variety of tools to help you analyze traffic on your site.

These are the SEO basics that you can use to assess whether your WordPress theme or your website is optimized or not. If you would like to read more on these SEO basics, check out Google’s free pdf resource “Search Engine Optimizer Guide”.

WordPress 3.5 – New Features to be excited about in 2013

Drumroll please, Elvin Jones is in the house! WordPress house, that is. In keeping with WordPress code naming tradition, the latest WordPress update released – WordPress 3.5 has been named “Elvin” in honor of drummer Elvin Jones, and there is a lot to drum about.

Here are some of the new features that have been updated in WordPress 3.5:

New Media Manager

The Drag and Drop feature is streamlined, fast and easy to use. Creating galleries is faster with inline caption editing capabilities and simplified controls. Insert multiple images at once with Shift/Ctrl+click or insert multiple galleries per post and independently order images as you like.

New Default Theme

Twenty Twelve (2012) theme for WordPress is a simple, flexible and elegant theme with a gorgeous open sans typeface. It is currently the default theme for WordPress 3.5. It is mobile friendly, fully responsive and looks great on any device. This theme includes all the latest theme features including a front-page template with its own widgets which you can customize and also set up as a single page.

Favorite Plugin Support

Mark all your favorite or often used plugins in the WordPress Plugin Direcotry and access all of them directly in the Admin Panel>Plugins> Install Plugins page using your WordPress.org user name. This pulls out all your favorite go to plugins and saves a lot of time especially when you are setting up multiple sites.

Admin Enhancements

WordPress 3.5 sports a new Welcome Screen, simpler and easier to use even by WordPress beginners. All the basic tasks are accessible in this new interface – from Getting Started to Writing your First Blog Post to Managing Widgets – user-friendly indeed.

Retina display support

WordPress 3.5 is also Retina-Ready (HiDPI) where many visual elements have been updated and converted to CSS3 elements to support the new displays so that they look good on these higher resolution screens.

Support for Instagram, oEmbed support for SoundCloud and Slideshare

oEmbed is a format for allowing an embedded representation of a URL on third party sites. The simple API allows a website to display embedded content (such as photos or videos) when a user posts a link to that resource, without having to parse the resource directly. Great news for Instagram, Soundcloud and Slideshare users as WordPress 3.5 supports these services and it is now easier to integrate them to your site without touching any code.

Link Manager Gone

And its absence will hardly be felt probably. WordPress 3.5 hides the Link Manager by default for new installs but if you truly miss it, this feature can still be enabled via the Link Manager plugin. All sites with existing links are left as is.

XML-RPC is enabled by default

This means better accessibility for screen readers, touch devices, and keyboard users. This feature is also for remote publishing/mobile and easier connection with mobile apps like the Official WordPress iOS app. Those who are using Atom will need to use a 3rd party plugin.

New Tumblr importer

If you’ve been wanting to import your Tumblr content into WordPress for years now is the time to do so. WordPress 3.5 has now made this possible.

Multisites can now be installed and used in the subdirectory

Another improvement in WordPress 3.5 which multisite developers will appreciate is the ability to install WordPress Multisite in the subdirectory and not in the document root.

There’s more under the hood goodness that can be further explored if you want to. Some people wait a while before they install the latest WordPress update to give plugin developers time to update their own plugins. Make sure to backup your files before you do any updates.

Blazing the Trail in 2013

Greater things are yet to come and they are exciting. There’s always something magical whenever the New Year comes. Technically, if you really strip this day down to what it really is and take away all the fireworks and celebration, it’s actually another normal sunrise and sunset in the calendar. Fortunately, this is not how majority of us see it. Many of us look forward to it with a lot of hope and expectations, a chance to start again, an opportunity to embrace new challenges, a time to let go of the old and wipe the slate clean, a new beginning for many.

For those of us in the WordPress community and the greater Internet population, things have never been more exciting. Imagine a single video garnering more than a billion views and still counting. Why is this significant? This simply gives us the information that there are a billion or more active Internet users out there that we can reach out to. As global interconnection continually increases, social behavior continues to adapt and our world seems closer and more reachable everyday. By force majeure the older generation are being pulled in by the tech savvy younger generation into the digital age as this has now become the common tool for communication. Social networking continues to expand and so has its demographic base.

For those who are in the WordPress marketplace and are serious about it, the hard questions need to be asked. Is it enough to simply ask what the ideal WordPress theme really is or what the perfect theme looks like? Are the current themes in the market today meeting the needs of the consumers, real and perceived? What about creativity and originality? Or innovation? Are we willing to think out of the box and be experimental as far as theme features and designs are concerned or are we just going to play it safe and blend with the crowd? Are we ready to meet the demands of the unstoppable rise of mobile computing and the multilingual global marketplace?

As we look into the future, those in the Internet and web development industry, (WordPress included) need to take a wholistic approach in planning for the next 12 months and beyond. Maybe some are just dabbling in WordPress theme development for fun while others are seriously considering it as a viable business opportunity worth investing in. Perhaps as we plan future steps maybe we can take a step or two back and view the WordPress themes market from a different angle or with a fresh perspective – to work backwards and use the future to strategically determine today’s activities. Somebody once said, “If you always do what you always did, you will always get what you always got.” Who would have ever thought that an Asian guy would teach the world (1 billion+) how to do a horse dance? Mind-blowing but undeniably real and possible. Maybe he did what wasn’t normally done and got the results nobody expected. Guess what? So can all of us.

Fusion Theme from Elegant Themes Coming Soon

Elegant Themes recently announced their new and upcoming theme: Fusion – a theme designed to “fuse” professionalism and pizzazz to create that perfect solution for technology companies and blogs alike. If you run a tech blog or an app development company and you need a really cool looking theme that’s hip and modern then Fusion is probably the theme for you.

The general design of this theme is similar to Elegant’s recent themes, Nimble and Harmony, taking off from that single page design while adding the modern, graphic flavor to it. One of the many benefits of a “one page” design is that you get a quick and easy, concise at a glance look, quite handy for mobile devices, with options for details in sub pages.

Similar to Nimble and Harmony, Fusion has large sections clearly delineated from each other. Fusion has a section allocated for a logo, navigation menu and other corporate brand or social networking icons all prominently located above and seamlessly flows into a generously spaced section for a slider. This slider section can be used to showcase featured images or products, attention grabbing spiels, and other important announcements useful to your visitors. This can be followed by a section where static text boxes or placeholders can be used to feature select products or services. You also have an area to feature the latest blog post headlines that link to the full posts on the and there is also provision for sponsor links or ad banners. A widgetized footer area can also be setup to add more features and functionalities useful to the site.

So far we we’ve seen that Elegant Themes has been consistent as far as quality is concerned and so far, each product released remains true to its reputation for great design. This commitment can be experienced and has been experienced by so many customers in every Elegant Themes subscription. This latest theme offering is something to look forward to and no doubt it will be something that will surely be according to Elegant Themes’ strict standards.

Get 77 Premium Themes For $39

Harmony Theme from Elegant Themes is LIVE

On Nov 29, Elegant Themes officially released Harmony, a versatile premium WordPress theme designed for musicians and bands. Its key features are its custom audio player for sampling music tracks, event manager features and eCommerce functionality. Visitors can listen to the band’s music, purchase concert tickets via the band’s ticket vendor of choice and purchase music/merchandise through the theme’s WooCommerce powered e-store pages. It’s a one-stop website both musicians and fans will surely enjoy.

Harmony is a well designed, well developed theme considering this is Elegant’s first step into music themes. A lot of expectation and inputs have been given by users since the theme’s announcement on Nov. 7 and these suggestions have been carefully woven into the theme as best possible. The theme continues to deliver that signature Elegant Themes look and upholds its reputation for simple yet sophisticated design that distinguishes it, specifically Harmony’s aesthetics, from other music themes in the market. In addition, its excellent event management capabilities make it convenient for fans to patronize the band’s latest gigs and concerts as seamless and as effortless as scrolling through the pages.

Harmony includes an integrated MP3 audio player which gives fans and potential fans the opportunity to listen to audio samples of upcoming or already released music tracks. The theme is also equipped to display music videos and concert previews as an effective marketing tool to attract the attention of this media savvy generation of fans. This theme is also responsive and will work well on handheld and mobile devices – a staple of every ear plugged music fan out there. This means that fans can enjoy their favorite band’s music anytime, anywhere – which is definitely music to any musician’s ears.

Features:

  • Responsive Design
  • Theme Options
  • Shortcodes
  • Page Templates
  • Perpetual Updates
  • Secure and Valid Code
  • Browser Compatibility
  • Complete Localization
  • Unlimited Colors
  • Unparalleled Support

Harmony Premium WordPress Theme includes top-notch tech support provided by Elegant themes’ support staff to help you setup your site and get it running in no time.

Get 77 Premium Themes for $39

BuddyPress WordPress Themes 2013: Trends

BuddyPress has come a long way since its conceptualization in 2008. What is BuddyPress anyway?

According to WPMU.org:

“BuddyPress is a suite of plugins for WordPress that transforms into a fully functional social network platform.
When installed on WordPress Multisite it provides features that lets your members socially interact with each other within a multi-blogging platform environment. It provides all the features that allow you to build a community on your network. BuddyPress enables you to build passionate users around a specific niche.”

Buddypress.org puts it quite succinctly:

“BuddyPress is Social Networking, the WordPress way.”

The concept of turning a WordPress site into a social network is indeed radical and has not been lacking in challenges. What is amazing is that BuddyPress users of today find a plugin that fully integrates into ordinary WordPress as opposed to the few who were tinkering with WPMU a couple of years back. With its latest version, 1.6, BuddyPress is an easy to use plugin with good content management capability. You can enjoy the benefit of user generated content with the ability to moderate and control spam posts using existing infrastructure on WordPress. BuddyPress also gives you the functionality you expect from any social networking site. You can add and remove friends, create groups and much more.

With all that BuddyPress is offering now what more is store for this great plugin? The battle cry of the developers is theme integration. More and more people would like to turn their existing sites into social networking sites without discarding their existing theme capabilities. Come to think of it, if you have a great ecommerce theme, why would you want discard your eCommerce capabilities for social networking. The challenge for theme developers is to create or redesign themes that integrate the capabilities of buddypress. Social networking, in tandem with mobile devices, has made our world smaller, closer, and within reach. It is undeniable.On the other hand, BuddyPress developers also have to do their share to make the plugin more seamless. While the task doesn’t seem easy there is indeed a host of talented, highly motivated people working to reach the summit from both sides. We are looking forward with much eagerness to their success!

Portfolio WordPress Themes 2013: Trends

Portfolio themes have always been highly influenced by the technical platforms the content is viewed on. Among the different theme categories, portfolios are probably the quickest to reflect new technological capabilities available. It is just fitting to consider what’s up around the corner at the end of 2012 as far as the Internet is concerned and how this will affect portfolio themes.

The main internet trend for 2013 and 2014 is the main streaming of mobile as an internet access device. It is strongly believed that smartphones and tablets will overtake desktops as the access device of choice. A lot of the conversions are expected to happen in developing countries where 3g is still the norm. A simple observation is to check what devices internet users use to upload content. More often than not it is through a handheld device, an iPhone, Android, or smartphone. To the user, it is all about convenience and accessibility. Designers and developers need to take note of this and need to consider creating themes that can handle images and multimedia content under these constraints.

The mobile effort should be done without sacrificing an emerging and equally important 4g LTE market. Designers should be cognizant of a significant growth of mobile and desktop users subscribing to internet connections much faster than a couple of years ago. Thus the access of devices to websites must be smart enough to be able to meet the seemingly opposite needs of these market segments. In a way, it is an expansion of responsive design into the backend of the website.

The emergence of new display technology such as Retina would be something to consider. Designers must be able to take multimedia content generated from any device and exploit the full capabilities of these next generation displays. Again, this should also be done in tandem with expected rapid growth in low capability areas.

Social media integration can not take a back burner as people are finding more and more ways to use this technology. Developers should take notice of the capabilities of Instagram or Pinterest and figure out how to incorporate such features into their themes. Their popularity is an indicator of sorts as to what people are viewing and how they are viewing it. It would be a pity to have a very beautiful portfolio website with very little traffic and only a handful of people enjoying it. Lastly, there is still much room to develop seamless integration with different resources available on the cloud – more exploration on how this can be utilized, maximized, and integrated into the ultimate WordPress portfolio theme.

We can’t wait to see what will emerge in 2013. Exciting times up ahead!

Popular WordPress Plugins from CodeCanyon

Plugins are becoming more and more a necessity in putting up a website. These little programs significantly augment the capabilities of themes to produce more robust and highly functional awesome websites. Here are some plugins you may find very useful for your site:

UberMenu WordPress Mega Menu Plugin

Are you tired of ordinary menus that come with your purchased themes? No worries. Ubermenu is a plugin designed to enhance existing plugin capabilities of any theme. This plugin turns your theme’s menu into flyouts or mega menus. Defining the hierarchy of menu items is as easy as dragging and dropping your options. Flyouts are easily created by ordering and indenting menu options. Mega menus can be created easily starting with a tick in the mega menu options. The rest of the steps are relatively simple. This powerful plugin is fully responsive, ensuring your menus are optimized and will look great on mobile devices.

LayerSlider WP – The WordPress Parallax Slider

If you want to do away with flat boring slideshows, Layerslider is a must-have plugin for you. With Layerslider, you can display slides made up of your images layered together for a more stunning 3d look. It’s not surprising that your slides will look like an elegant pop-up book page. Animation of each slide component may be configured and controlled to create dramatic transitions. This plugin is also responsive and SEO friendly.

Slider PRO – WordPress Premium Slider Plugin

Creative professionals constantly seek unique and interesting ways to display their creative works before an audience. These professional artists tend to be more meticulous and demanding of portfolio themes that will be used to display their portfolio on their websites. Slider PRO is an amazing plugin that gives web designers a myriad of slider options like transitions, effects, skins and so much more. This plugin can really turn ordinary sites into powerful portfolio websites for creative professionals.

JackBox – Responsive Lightbox – WordPress Plugin

Here’s another plugin for creative professionals. JackBox – Responsive Lightbox – WordPress Plugin is a neat plugin that allows you to create that lightbox effect even on mobile devices and smartphones. Portfolio or image and video rich sites can take advantage of this plugin to keep their desktop presentations consistent even in mobile format.

Foobar WordPress Notification Bars

This special plugin allows you to create notification bars on your site. You can flash reminders to visitors with a notification bar at the top of the web page to highlight important announcements or information. This can also be used as a source for additional monetization opportunities particularly for websites with themes that don’t have any space for ad widgets. FooBars also allows you to display your social media buttons so visitors can contact you in the social web.

Check out these plugins and give your website that extra edge from the rest. Visit Codecanyon for more WordPress plugins.

Responsive Web Design (RWD) vs Adaptive Web Design (AWD)

We’ve heard the terms Fluid, Adaptive, and Responsive used interchangeably when describing a theme’s ability to resize according to browser specs or device (mobile or not) size. Are they really different from one another or are they referring to the same characteristics found in themes described as such?

What is Responsive Web Design (RWD)? Responsive Layout?

Let’s take a closer look.

Responsive web design (often abbreviated to RWD) is an approach to web design in which a site is crafted to provide an optimal viewing experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices (from desktop computer monitors to mobile phones) – Wikipedia

Responsive design is the methodology behind making a website respond to whatever platform you are viewing it on regardless of resolution and orientation. It may change how certain elements display but it will not remove elements or change the core functionality of their behaviours. Responsive design uses a fluid grid and it is usually possible entirely through HTML and CSS, without the need for DOM (Document Object Model) manipulation. – Matthew Freeman

According to Ethan Marcotte, The 3 Elements of Responsive Web Design are:

A flexible, grid-based layout – A layout based on proportions rather than absolutes; uses a flexible grid, which in turn ensures that a website can scale to a browser’s full width.

Flexible images and media – Layouts based on percentages resize gracefully according to the size of the browser window rendering them. However, it is problematic to ensure that the content within a site resizes.
Images and media should scale with the flexible grid; images that work in a flexible context, whether fluid themselves or perhaps controlled through overflow mechanisms. CSS addresses this problem with its max-width property

Media queries – Content based breakpoints; optimize the design for different viewing contexts and spot-fix bugs that occur at different resolution ranges. CSS3’s media queries directly address these usability problems by allowing browsers to serve different styles for different viewing contexts. CSS3 greatly expands support for media queries, adding the ability to target media features such as screen and device width and orientation.

These 3 elements of Responsive Web Design find their way into 3 different types of Responsive (RWD) Layouts:

The Basic Fluid Lay­out
Con­tent con­tin­u­ally flows or adjusts in a word-wrap fash­ion as screen width is increased or reduced. There are no “dis­tinct” dif­fer­ences in con­tent pre­sen­ta­tion. Fluid layouts are dynamic and user sensitive – adapting to the available real estate on the user interface and providing increased content accessibility.

The Adap­tive Lay­out
There are pre­de­fined sizes were dif­fer­ent lay­outs are trig­gered. These are called breakpoints. Typ­i­cally there are three or four break­points to accom­mo­date desk­top, tablet and mobile screen sizes.

The Respon­sive Lay­out
This is a hybrid of Basic Fluid Lay­out and Adap­tive Lay­out. There are pre­de­fined break points, how­ever in between these breakpoints con­tent will flow to expand or con­tract.

According to his article for the Adobe Blog, Carl Sandquist states that:

“Cur­rently, most RWD web sites use Respon­sive Lay­out since it offers a best-of-both-world expe­ri­ence. Con­tent snaps into the appro­pri­ate approx­i­mate posi­tion for a device type (e.g. Tablet) and then fine-tuned adjust­ments are made for the exact screen size on a par­tic­u­lar device.”

What is Adaptive Design (AWD)? Adaptive Layout?

“Adaptive design is the manipulation of layouts to best perform on certain screen resolutions inclusive of elemental removal or behaviour changing techniques. Adaptive design usually requires Javascript to efficiently manipulate the DOM. Javascript can be avoided if you plan on having duplicate on-page elements and then show or hide them based on screen sizes, this might be appropriate for smaller elements but not whole columns or navigation elements.” – Matthew Freeman

“This technique adapts what is displayed depending on the capabilities of the device being used, as well as the screen size. It centres on the context of the user, so even when the same content is used, it is adapted (with some or even all of the design elements changing), depending on whether the user is using a mouse and keyboard or touch screen. AWD also uses different layouts for tablets and mobiles with certain. ‘Responsive’ elements built in to reduce the number of different templates required. AWD can be taken to further extremes with content being completely repackaged and reworded, while images and video are either reworked or completely removed.” – Danny Bluestone

According to Aaron Gustafson, author of Adaptive Web Design, Crafting Rich Experiences with Progressive Enhancement:

“Progressive enhancement isn’t about browsers. It’s about crafting experiences that serve your users by giving them access to content without technological restrictions. Progressive enhancement doesn’t require that you provide the same experience in different browsers, nor does it preclude you from using the latest and greatest technologies; it simply asks that you honor your content (and your users) by applying technologies in an intelligent way, layer-upon-layer, to craft an amazing experience.

He encourages designers to: Think of the user, not the browser.”

Which one is better?

A better understanding of the differences between Responsive Web Design and Adaptive Web Design is a starting point to deciding which solution will work well for you, or your clients, if you are a WordPress professional. Knowing what solutions are available and having the ability to distinguish and implement whichever design approach best meets the specifications of the end user is an important element. Of course, nothing is carved in stone. Future designs may be a combination or a hybrid of both – employing the best features of each one. The goal is to ensure that the user experience at the point of searching and eventually finding your website is the best experience they get at that particular moment – fully hoping that it will be the first of many more visits and not their last.