Friendly, Optimized, Ready – Really? SEO and your WordPress Theme

A lot of premium WordPress themes claim to be SEO friendly, SEO optimized, or SEO ready. Did you know that WordPress is one of the most SEO friendly CMS (content management systems) publishing platforms on the internet? SEO is actually a built in feature within WordPress, ready to embrace search engines straight out of the box. But what is SEO really all about? Is it enough to just have a pretty WordPress theme to boost your site’s traffic? Why the need for 3rd party plugins if WordPress is SEO friendly from the beginning?

Search Engine Optimization

There are many ways to define SEO and here are a few:

Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s “natural” or un-paid (“organic”) search results.[jargon] In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users. SEO may target different kinds of search, including image search, local search, video search, academic search,[1] news search and industry-specific vertical search engines.
(source: Wikipedia)

SEO is the practice of improving and promoting a web site in order to increase the number of visitors the site receives from search engines. There are many aspects to SEO, from the words on your page to the way other sites link to you on the web. Sometimes SEO is simply a matter of making sure your site is structured in a way that search engines understand.
Search Engine Optimization isn’t just about “engines.” It’s about making your site better for people too.
(source: seomoz.org)

Simply put, SEO helps you connect with your target market. It boils down to being “ find-able” to those who are already looking for you. Unfortunately, it is also true that if your website is “out of sight” it is definitely “out of the mind” of these seekers and potential customers. Even if you do “build” a beautiful website, they won’t necessarily “come” unless they are family and friends who just want to be supportive of you. Bottom line, no matter how pretty your website is, you need SEO to make sure that your beautiful website can be found and appreciated.

Another culprit to your WordPress site being “out of sight, out of mind” of the search engines is the WordPress theme you use. Not all premium themes are SEO optimized, friendly, or ready even if they claim to be so. Yes, WordPress is SEO friendly by default but if you install, customize and use various theme to meet your own needs, your “premium” theme might actually break some of those useful search engine features and do more harm than good to your rankings.

Here are some SEO basics straight from Google’s mouth to make sure your WordPress theme is truly SEO friendly, optimized and ready:

Create unique, accurate page titles

Choose a title that effectively communicates the topic of the page’s content. Each of your pages should ideally have a unique title tag, which helps Google know how the page is distinct from the others on your site. Titles can be both short and informative. If the title is too long, Google will show only a portion of it in the search result.

Make use of the “description” meta tag

Write a description that would both inform and interest users if they saw your description meta tag as a snippet in a search result.

Improve the structure of your URLs

URLs with words that are relevant to your site’s content and structure are friendlier for visitors navigating your site. Visitors remember them better and might be more willing to link to them. Use a directory structure that organizes your content well and makes it easy for visitors to know where they’re at on your site.

Make your site easier to navigate

Make it as easy as possible for users to go from general content to the more specific content they want on your site. Add navigation pages when it makes sense and effectively work these into your internal link structure. Controlling most of the navigation from page to page on your site through text links makes it easier for search engines to crawl and understand your site.

Offer quality content and services

Users enjoy content that is well written and easy to follow. It’s always beneficial to organize your content so that visitors have a good sense of where one content topic begins and another ends. Breaking your content up into logical chunks or divisions helps users find the content they want faster. New content will not only keep your existing visitor base coming back, but also bring in new visitors.

Write better anchor text

The anchor text you use for a link should provide at least a basic idea of what the page linked to is about. Aim for short but descriptive text-usually a few words or a short phrase. Make it easy for users to distinguish between regular text and the anchor text of your links. Your content becomes less useful if users miss the links or accidentally click them.

Optimize your use of images

Like many of the other parts of the page targeted for optimization, filenames and alt text (for ASCII languages) are best when they’re short, but descriptive. If you do decide to use an image as a link, filling out its alt text helps Google understand more about the page you’re linking to. Imagine that you’re writing anchor text for a text link. An Image Sitemap file can provide Googlebot with more information about the images found on your site. Its structure is similar to the XML Sitemap file for your web pages.

Use heading tags appropriately

Heading tags (not to be confused with the HTML tag or HTTP headers) are used to present structure on the page to users. There are six sizes of heading tags, beginning with h1, the most important, and ending with h6, the least important (1).

Similar to writing an outline for a large paper, put some thought into what the main points and subpoints of the content on the page will be and decide where to use heading tags appropriately. Use heading tags where it makes sense. Too many heading tags on a page can make it hard for users to scan the content and determine where one topic ends and another begins.

Make effective use of robots.txt

Restrict crawling where it’s not needed with robots.txt. A “robots.txt” file tells search engines whether they can access and therefore crawl parts of your site.

Be aware of rel=”nofollow” for links

Setting the value of the “rel” attribute of a link to “nofollow” will
tell Google that certain links on your site shouldn’t be followed
or pass your page’s reputation to the pages linked to.
Nofollowing a link is adding rel=”nofollow” inside of the link’s anchor tag.

Notify Google of mobile sites

Configure mobile sites so that they can be indexed accurately. Verify that your mobile site is indexed by Google. A Mobile Sitemap can be submitted using Google Webmaster Tools, just like a standard Sitemap.

Guide mobile users accurately

When a mobile user or crawler (like Googlebot-Mobile) accesses the desktop version of a URL, you can redirect them to the corresponding mobile version of the same page. If you redirect users, please make sure that the content on the corresponding mobile/desktop URL matches as closely as possible.

Promote your website in the right ways

Sites built around user interaction and sharing have made it easier to match interested groups of people up with relevant content. As people discover your content through search or other ways and link to it, Google understands that you’d like to let others know about the hard work you’ve put into your content

Make use of free webmaster tools

Improve the crawling and indexing of your site using Google’s free Webmasters Tools or other services. Google offers a variety of tools to help you analyze traffic on your site.

These are the SEO basics that you can use to assess whether your WordPress theme or your website is optimized or not. If you would like to read more on these SEO basics, check out Google’s free pdf resource “Search Engine Optimizer Guide”.

Fusion Theme from Elegant Themes Coming Soon

Elegant Themes recently announced their new and upcoming theme: Fusion – a theme designed to “fuse” professionalism and pizzazz to create that perfect solution for technology companies and blogs alike. If you run a tech blog or an app development company and you need a really cool looking theme that’s hip and modern then Fusion is probably the theme for you.

The general design of this theme is similar to Elegant’s recent themes, Nimble and Harmony, taking off from that single page design while adding the modern, graphic flavor to it. One of the many benefits of a “one page” design is that you get a quick and easy, concise at a glance look, quite handy for mobile devices, with options for details in sub pages.

Similar to Nimble and Harmony, Fusion has large sections clearly delineated from each other. Fusion has a section allocated for a logo, navigation menu and other corporate brand or social networking icons all prominently located above and seamlessly flows into a generously spaced section for a slider. This slider section can be used to showcase featured images or products, attention grabbing spiels, and other important announcements useful to your visitors. This can be followed by a section where static text boxes or placeholders can be used to feature select products or services. You also have an area to feature the latest blog post headlines that link to the full posts on the and there is also provision for sponsor links or ad banners. A widgetized footer area can also be setup to add more features and functionalities useful to the site.

So far we we’ve seen that Elegant Themes has been consistent as far as quality is concerned and so far, each product released remains true to its reputation for great design. This commitment can be experienced and has been experienced by so many customers in every Elegant Themes subscription. This latest theme offering is something to look forward to and no doubt it will be something that will surely be according to Elegant Themes’ strict standards.

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Harmony Theme from Elegant Themes is LIVE

On Nov 29, Elegant Themes officially released Harmony, a versatile premium WordPress theme designed for musicians and bands. Its key features are its custom audio player for sampling music tracks, event manager features and eCommerce functionality. Visitors can listen to the band’s music, purchase concert tickets via the band’s ticket vendor of choice and purchase music/merchandise through the theme’s WooCommerce powered e-store pages. It’s a one-stop website both musicians and fans will surely enjoy.

Harmony is a well designed, well developed theme considering this is Elegant’s first step into music themes. A lot of expectation and inputs have been given by users since the theme’s announcement on Nov. 7 and these suggestions have been carefully woven into the theme as best possible. The theme continues to deliver that signature Elegant Themes look and upholds its reputation for simple yet sophisticated design that distinguishes it, specifically Harmony’s aesthetics, from other music themes in the market. In addition, its excellent event management capabilities make it convenient for fans to patronize the band’s latest gigs and concerts as seamless and as effortless as scrolling through the pages.

Harmony includes an integrated MP3 audio player which gives fans and potential fans the opportunity to listen to audio samples of upcoming or already released music tracks. The theme is also equipped to display music videos and concert previews as an effective marketing tool to attract the attention of this media savvy generation of fans. This theme is also responsive and will work well on handheld and mobile devices – a staple of every ear plugged music fan out there. This means that fans can enjoy their favorite band’s music anytime, anywhere – which is definitely music to any musician’s ears.

Features:

  • Responsive Design
  • Theme Options
  • Shortcodes
  • Page Templates
  • Perpetual Updates
  • Secure and Valid Code
  • Browser Compatibility
  • Complete Localization
  • Unlimited Colors
  • Unparalleled Support

Harmony Premium WordPress Theme includes top-notch tech support provided by Elegant themes’ support staff to help you setup your site and get it running in no time.

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BuddyPress WordPress Themes 2013: Trends

BuddyPress has come a long way since its conceptualization in 2008. What is BuddyPress anyway?

According to WPMU.org:

“BuddyPress is a suite of plugins for WordPress that transforms into a fully functional social network platform.
When installed on WordPress Multisite it provides features that lets your members socially interact with each other within a multi-blogging platform environment. It provides all the features that allow you to build a community on your network. BuddyPress enables you to build passionate users around a specific niche.”

Buddypress.org puts it quite succinctly:

“BuddyPress is Social Networking, the WordPress way.”

The concept of turning a WordPress site into a social network is indeed radical and has not been lacking in challenges. What is amazing is that BuddyPress users of today find a plugin that fully integrates into ordinary WordPress as opposed to the few who were tinkering with WPMU a couple of years back. With its latest version, 1.6, BuddyPress is an easy to use plugin with good content management capability. You can enjoy the benefit of user generated content with the ability to moderate and control spam posts using existing infrastructure on WordPress. BuddyPress also gives you the functionality you expect from any social networking site. You can add and remove friends, create groups and much more.

With all that BuddyPress is offering now what more is store for this great plugin? The battle cry of the developers is theme integration. More and more people would like to turn their existing sites into social networking sites without discarding their existing theme capabilities. Come to think of it, if you have a great ecommerce theme, why would you want discard your eCommerce capabilities for social networking. The challenge for theme developers is to create or redesign themes that integrate the capabilities of buddypress. Social networking, in tandem with mobile devices, has made our world smaller, closer, and within reach. It is undeniable.On the other hand, BuddyPress developers also have to do their share to make the plugin more seamless. While the task doesn’t seem easy there is indeed a host of talented, highly motivated people working to reach the summit from both sides. We are looking forward with much eagerness to their success!

Portfolio WordPress Themes 2013: Trends

Portfolio themes have always been highly influenced by the technical platforms the content is viewed on. Among the different theme categories, portfolios are probably the quickest to reflect new technological capabilities available. It is just fitting to consider what’s up around the corner at the end of 2012 as far as the Internet is concerned and how this will affect portfolio themes.

The main internet trend for 2013 and 2014 is the main streaming of mobile as an internet access device. It is strongly believed that smartphones and tablets will overtake desktops as the access device of choice. A lot of the conversions are expected to happen in developing countries where 3g is still the norm. A simple observation is to check what devices internet users use to upload content. More often than not it is through a handheld device, an iPhone, Android, or smartphone. To the user, it is all about convenience and accessibility. Designers and developers need to take note of this and need to consider creating themes that can handle images and multimedia content under these constraints.

The mobile effort should be done without sacrificing an emerging and equally important 4g LTE market. Designers should be cognizant of a significant growth of mobile and desktop users subscribing to internet connections much faster than a couple of years ago. Thus the access of devices to websites must be smart enough to be able to meet the seemingly opposite needs of these market segments. In a way, it is an expansion of responsive design into the backend of the website.

The emergence of new display technology such as Retina would be something to consider. Designers must be able to take multimedia content generated from any device and exploit the full capabilities of these next generation displays. Again, this should also be done in tandem with expected rapid growth in low capability areas.

Social media integration can not take a back burner as people are finding more and more ways to use this technology. Developers should take notice of the capabilities of Instagram or Pinterest and figure out how to incorporate such features into their themes. Their popularity is an indicator of sorts as to what people are viewing and how they are viewing it. It would be a pity to have a very beautiful portfolio website with very little traffic and only a handful of people enjoying it. Lastly, there is still much room to develop seamless integration with different resources available on the cloud – more exploration on how this can be utilized, maximized, and integrated into the ultimate WordPress portfolio theme.

We can’t wait to see what will emerge in 2013. Exciting times up ahead!

30 Inspirational Non-Profit WordPress Themes 2013

Amongst all the civilized life of shopping malls and movie lexes we must not forget that there are parts in this world whose inhabitants don’t get even the basic necessities of life like food and water. Innocents get killed everyday in calamities like bomb blasts, earthquakes, tsunamis, etc. Children are out of schools as their parents cannot pay for their education. People die even from minor curable diseases merely because they didn’t have the money to see a doctor. The situation is far more serious than what I can describe in a few sentences. The statement that I wish to make is that we should care about others and should donate generously to non-profit organizations that are trying to help those in need.

Perhaps the following collection of 30 WordPress themes, designed especially for the non-profits may make a small contribution in making the world a better place.

Of course different niches have different site design requirements. A social networking site should look and behave in a completely different way than what a gaming site should look like. Special care and attention was devoted to the following templates so that they craft out into a good and clean look, which is what is required for non-profit organizations.

Some of the templates below are without charge but due to certain restrictions we can’t just giveaway everything absolutely free, although we would have loved to. Hence we have charged a nominal amount in the remaining templates. Scroll down and take a look.

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Magazine WordPress Themes 2013: Trends

One of the usual challenges of online newspapers or magazines is streamlining content in a more readable and user friendly format. Because of the verbose or content-heavy nature of these sites, careful thought needs to be made in creating a theme layout that employs clever typography skills and information management techniques to create content that is readable and easy on the eye. Visual cues need to deliberately designed and strategically placed to draw attention to the most important sections of the site despite being bombarded by tons of images and information all at the same time. Because we are living in the digital age, careful thought and consideration also needs to be given to the never ending technological race to release the latest device or gadget where these websites will be accessed.

In light of all that, we think that Magazine WordPress Themes will continue to see improvements and changes in the following areas:

Easy to Implement, Clean, and Streamlined Design with an Emphasis on Readability

A well organized layout eliminates clutter and confusion and creates a pleasant navigational experience for visitors. This creates the impression that the people behind the publication are professionals and consequently adds credibility to the magazine’s reputation. Carefully chosen fonts and font sizes also add to the overall readability of the site and will hopefully encourage casual readers to become loyal subscribers.

Drag and Drop Features

Every publication is different. Each one has specific requirements based on their own reader base. Some formats may work for a certain season but become dated in the next. Magazine WordPress themes should be flexible enough to handle different layout configurations without much ado. One viable solution is to integrate a Drag and Drop feature to give website owners flexibility to reconfigure their websites and switch design elements around easily.

Single Page Templates

One of the benefits and yet at the same time one of the disadvantages of a magazine styled theme is that more content is featured on the front page. The homepage is filled with images and content to gain maximum exposure and accessibility. Perhaps more and more Magazine WordPress Themes will be designed with alternative options to use infinite scrolling single page templates to ensure that all posts will be given equal amount of exposure. This also eliminates the need for more clicks from visitors.

Responsive Layouts

The mobile web revolution has forever changed the way people access the internet. Online publications hosted on WordPress should be responsive or have that option available to them. Devices and gadgets are constantly evolving therefore Magazine WordPress themes need to be in step or be able to adapt to these technological changes quickly.

Search Engine Optimized, Affiliate, and Ad Ready

The lifeblood of print publications is in advertising. The same holds true for online publications. As these websites increase in size and readership, more and more resources are required to maintain it like hosting space, multiple authors and contributors, maintenance costs, etc. Magazine WordPress Themes authors need to design with these considerations in mind and give WP theme users backend options to monetize the site. Provision for and management of ad blocks or affiliate links should be standard built-in features already.

Rating and Review System

People love to voice their opinions and having this feature built into a Magazine WordPress theme encourages interactivity. This helps increase site traffic and later on adds credibility and authority which is translates into higher ranking sites as well.

Translation Ready

The Internet is an international marketplace represented by people from all around the world. Magazine WordPress themes need to be translation ready to take advantage of the untapped global target market.

The digital revolution has already eaten up a great chunk of the print generation but there is still room for growth. Although there are some printed materials that digital can never replace, those that can, will definitely benefit from this paperless trend we are seeing.

eCommerce WordPress Themes 2013: Trends

eCommerce has been around since the late 1990s and has been a steadily growing phenomenon over the last few years. As the Internet continues to grow in coverage and in technology, so will the number of consumers who utilize eCommerce tools as their main means of purchasing goods and services over the Internet. In a recent marketing study commissioned by Google, it was found out that 80% of shoppers today do preliminary research online before they actually do their purchase. In light of the rising dominance of eCommerce, here are some trends to watch out for in the next 12 months:

1. Mobile

In a previous article we mentioned that 2013 is likely the year mobile devices will take over. An analysis of 35000 Shopify stores predicts that 1 out of 4 eShoppers this Christmas will do so from a mobile device and this will grow to 43% next year. With 5 Billion mobile phone subscribers expected to convert to smartphones and other handheld devices, developers need to pay attention to truly responsive design with the use of flexible images. Developer also need to put focus on eCommerce engine optimizations for 3G networks found in developing countries where the bulk of smartphone conversions are expected to happen.

2. Shopify

Providers specializing in eCommerce infrastructure are gaining headway. One of the leaders is Shopify, providing its users with easily customizable and highly functional hosted web stores. For a monthly fee starting from $29, one can enjoy estore services without much hassle. WordPress theme developers need to deliver powerful themes with great eCommerce functionalities that are easy to use and available to the WordPress market at a competitive price.

3. Social Media and Viral Marketing

We cannot neglect the way social media has shaped the way people interact and experience the web. Facebook, Twitter and Youtube have taken traditional word of mouth marketing to the next level enabling the emergence of the viral marketing phenomenon. With the continued popularity of Pinterest, Google+, and the recent premium ad services on Facebook, shoppers can easily share and appreciate product details as never before. Product features and price comparisons can be shared to thousands of consumers all in a matter of seconds. New WordPress eCommerce themes should be integrated with various social media tools as well as simple and easy to understand statistics and analytics tools that can provide usage information and statistical data as to how their businesses are doing in light of their social media efforts.

4. Google Shopping

Google has just completed converting Google shopping into a fully paid listing service of products and services. This means only stores who subscribe to Google’s pay per conversion scheme get in the list. WordPress eCommerce themes should be able to support various shopping and payment options while taking note of client demands to integrate the Google shopping system into their websites. Developers must be able to figure out how to generate price comparisons using regular Google search results and integrate these as they design and develop their WordPress themes.

eCommerce has a bright future ahead as the shopping experience becomes more and more digital. WordPress authors and developers have the unique opportunity to create the themes that addresses these developing trends that will make website owners choose WordPress as the eCommerce CMS of choice.

Free WordPress Themes 2013: Trends

Free WordPress themes have come a long way since Kubrick. Twenty Ten, Twenty Eleven, and the latest – Twenty Twelve – is the newest Kubrick as far as Free WordPress themes go. Twenty Twelve is the current default WordPress theme.

Let’s take a look at some of the features of this free default WordPress theme:

  • Front Page Template where you can add text, images, video
  • Responsive, Mobile-first Layout
  • Custom ”Open Sans” Font
  • Custom post formats: links, quotes, asides, statuses, images
  • Widgets and No-sidebar layout
  • Custom menu, custom header image, custom background color and image
  • Multi columns
  • Sidebar
  • Flexible width
  • Editor style
  • Flexible header
  • Featured images
  • Full width template
  • Post formats
  • Sticky post
  • Theme options
  • Infinite Scroll

Those are a lot of features coming from a free WordPress theme, don’t you think? And most of these features are what you also get from a lot of Premium WordPress themes. If we use Twenty Twelve as our standard, what then can we expect in 2013, as far as Free WordPress themes are concerned?

  • All of the features listed above will become standard features
  • More Premium-like features
  • eCommerce options
  • Typography options
  • Drag and drop options
  • Page-builder options
  • More Single Page Themes
  • Free themes for email, mobile, etc.
  • HTML5 and CSS3 and adhering to WordPress Coding standards

Many WordPress themes authors, providers and developers give away free themes as samples of their work. These samples, albeit free, are not necessarily inferior to Premium themes being sold in the marketplace. In truth, some of them are even better (or Best – shameless plug). The fact that these free samples are marketing tools to introduce these new authors to the market should be a weighty incentive for them to release high quality products that will catch the attention of WordPress professionals who are always on the lookout for something fresh.